8 Pakistani Influencers That Are Creating Meaningful Content

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Apr 4, 2022

globally inflation pakistan — Image Source: Arab news

Inflation, ahead of the Holy month of fasting in Pakistan, is always expected and always feared. There is no official and effective check and balance on prices in Pakistan which is why the high demand in Ramadan drives up prices so much. However, this time around, inflation, globally, has reached new heights and we’re wondering whether Pakistan is better off or not.

Inflation in Pakistan

Last year, Pakistan’s CPI (consumer price inflation) increased 11.1% before Ramadan which previously stood at more than 9 a month before. The month of fasting brings a greater demand to suppliers which is why retailers of fruit, vegetables, meat, and even other groceries tend to rise too much.

This is also true for big grocery brands that initiate a price hike before Ramadan in the name of “inflation”. However, this price hike is also attributed to people hoarding items before Ramadan which creates a shortage and hence, higher prices.

Egypt’s Crisis

Currently, Egypt is going through a crisis that their President has termed an even more serious crisis than coronavirus. Egypt is the larger importer of wheat and Russia and Ukraine account for 30% of the world wheat supply. In the face of the current war that is going on, both countries have put a hold on their exports for domestic consumption.

As a result, Egypt has had to put aside several billion in order to subsidize food. The Egyptians eat wheat (roti) with everything and hence, higher prices for that will result in a rallying cry. Moreover, Food and Agricultural Organisation have said that the global food prices are at their highest since 1974 when adjusted for inflation.

Indonesia Is In The Same Boat

These crises are traveling far and wide. Indonesia is also facing the highest inflation rate in two years and this is expected to be further aggravated in Ramadan. The country has so far imposed a higher price on their gasoline which has also destabilized the country’s prices.

This shows that countries around the world are facing aggravated inflation due to circumstances. However, Pakistan is facing it simply because the people can. The stall vendors mostly turn towards price their products as they wish. We seldom have more options than to purchase!

Stay tuned to Brandsynario for the latest news and updates.

The Big Reveal: Pakistan’s Contribution To The FIFA World Cup 2022

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Apr 4, 2022

The Big Reveal: Pakistan's Contribution To The FIFA World Cup 2022 — Image Source: Jawlatt

Pakistan has been the official ball manufacturer of the World Cup since 1970 now. The factories in Sialkot have been extensively covered, for better or for worse and the tradition has continued. The World Cup ball for 2022 has been unveiled and Pakistan’s contribution is being discussed. Here’s what’s going on:

What Did Pakistan Do For The Ball?

Pakistan officially made all the balls for the World Cup taking place this year. The ball has also been given a name this time around. It is called “Al Rihla” which means “the journey”. That is an apt name for sure because the ball travels from the heart of Pakistan onto famous stadiums where all that is glitters may be gold.

world cup ball pakistan — Image Source: Twitter

The ball also mentions “Made in Pakistan” which is always a moment of pride for our country.

What Are People Saying Is The Real Contribution?

However, all those who point out that Pakistan made the ball for the World Cup, are doing so with a passive-aggressive tone. They all want to pull attention to how Pakistan does not get enough recognition for being the official supplier of balls for the tournament. Moreover, aside from the balls, Pakistan provides the “cheap labour” whose sweat, blood, and hard work may be paid a minuscule of what World Cup players are.

Have a look at some of the tweets:

Once again, Pakistan’s contribution at the World Cup — apart from of course most importantly providing the labourers whose hard work, sweat and lives helped build it — will be the World Cup match ball: ‘Al Rihla’ which means ‘the journey’. pic.twitter.com/XQPwpOEvfB

— Umaid Wasim (@UmaidWasim) April 1, 2022

This is good but when will Pakistan Football Team actually participate in the FIFA World Cup?

— معاذ (@choppingair) April 1, 2022

We are Labour of Adidas not contractor

— Jalil (@Jalil77135765) April 2, 2022

FIFA’s Antagonism Towards Pakistan

Despite these services, it appears FIFA is antagonistic towards Pakistan. FIFA has established full control over PFF – Pakistan Football Federation. Last year, a group of football officials, led by Ashfaq Hussain Shah, who was elected as PFF president in the 2018 elections sanctioned by the Supreme Court but not recognized by FIFA, took over the headquarters. This group also seized control from the PFF Normalisation Committee (NC) which was appointed by FIFA and headed by Haroon Malik.

As a result, FIFA has suspended PFF and has also submitted this situation to the Bureau of the Council. With the situation so tense and PFF further behind than it ever was, Pakistan’s contribution to the World Cup deserves greater praise.

Stay tuned to Brandsynario for the latest news and updates.

How To Make A Portable Air Conditioner At Home Conveniently

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Apr 4, 2022

It is the beginning of July, and the temperature in Pakistan has been rising significantly. While summers here give us delicious mangoes, it also gives us an immense amount of humidity.

During June and July, the temperature rises to 45 degrees. It is unbearable to sit under the fan for more than an hour during the daytime. You have likely been using the Air Conditioner often during these months for over the past years to get through summers in the region.

Pakistan is still considered an underdeveloped world, and many can’t afford an Air Conditioner or pay electricity bills. People who do not have Air conditioner back home go through the trouble, especially, during these two months when the temperatures are soaring high.

In this article, we will reveal a step to step guide on how you can make portable air conditioners at home conveniently while also staying in budget.

The tools and things that you require are:

1. Plastic Jar big enough to hold enough ice for one-time use. DC Motor
3. Battery
4. Little Fan, preferably of the size of the jar’s lid
5. A Plastic Bottle (Bottle mouth, you’ll only need the top)
6. A Sharp Cutter
7. A Glue Gun
8. Hot Soldering Iron (Please note that this item can be borrowed from a mechanic)

Step 1: Make tiny holes on the cap of the bottle jar with the help of the Hot Soldering Iron. Make sure to do the job as neatly as possible.

Step 2: Use a permanent marker to draw a hole on the jar keeping the head of the bottle.

Step 3: Once the desired shape is achieved, make another hole. This time a substantially bigger size hole. Refer to the picture below to get a better idea.

Step 4: Use a glue gun to attach the mouth of the bottle to the designated area on the jar

Step 5: Use some more glue gun and attach the DC motor in the middle of the jar cap (outside). See the picture attached below for reference

Step 6: Use a glue gun to attach the battery outside the jar carefully

Step 7: Attach the fan with the DC motor on the cap of the Jar

Step 8: Your DIY Air conditioner is almost ready.

Step 9: Get some ice cubes and fill it in the jar. You will need to add more ice to the spot every time it melts down.

Step 10: Connect the DC Motor with the battery now and enjoy your very own portable Air conditioner

Enjoy your mini air conditioner this summer made by you!

The article initially first appeared on Instructables.com

Please note that this device must be used with caution because it is not the safest. Keep out of reach of children. Try to keep the jar dry and not touch the wires with wet hands.

Add ice when melted. Will you try this out at home? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

5 Fool-Proof Remedies To Treat Dry Scalp That Work Like Magic

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Apr 4, 2022

remedies treat dry scalp — Image Source: Pink Villa

A dry scalp is more common than you think though its commonality does not spare one from its horrendous symptoms. Side effects include itchiness, often pain, dry-looking or excessively oily hair and a whole lot of embarrassment. Before you look at the remedies we present to you, try to identify the reason behind your dry scalp. It can be weather, hair products, your diet or much more. If you have one, here are some home remedies to try.

1. Coconut Oil

Nothing is more nourishing and moisturising for your scalp than coconut oil. Try and get an organic one so you’re not putting anything artificial on your scalp. Massage twice a week on your hair, let it absorb for a few hours and then wash it out! Don’t think putting it overnight will help your scalp, it can make it more oily too.

2. Aloe Vera Gel

Aloe vera gel is a miracle gel that we can get completely free and pretty much all the time. It can soothe anything irritated and also has moisturising properties. Extract some gel from your own aloe plant and put some on your scalp for about 30 minutes. Wash it out as per routine.

3. Tea Tree Oil

Tea tree oil is a healer and has antioxidant properties which can soothe your scalp. However, be sure not to put it on your head directly as it is an essential oil after all. Mix some in with a hair mask and then apply it on your scalp only. Wash it out after an hour with a gentle shampoo.

4. Yoghurt Hair Mask

Our nanis and dadis have taught us this one! Nothing can treat a dry scalp like a good ol’ yoghurt hair mask. Simply take homemade yoghurt (best not to get store-bought ones) and add your choice of oil to it or an egg to it and apply it on your scalp. This will be super nourishing for your scalp and also make your hair soft.

5. Mashed Bananas

Bananas are also a source of nourishment and moisturising so they can be great for a dry scalp. Mash or blend some bananas with a tablespoon of coconut oil and apply it to your hair. Blending is better because then the banana chunks won’t get stuck in your hair. Apply for 30 minutes max and enjoy the results.

Stay tuned to Brandsynario for the latest news and updates.

Foodies ‘R Us Wins The Food Connoisseur Award At MasterClass Annual Culinary Awards 2022

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Apr 2, 2022

The food culture has witnessed immense popularity over recent years. While on one hand,
many new cuisines have set foot in the local market, the trend of food communities and reviews has also seen massive encouragement on the other hand. However, there is an undeniable contribution of a few food enthusiasts in setting these trends. One of the most prominent names on the list is Mr. Asad Sheikh. He is the founder of the popular Facebook group Foodies ‘R Us.

The group started to hone the collective passion of food lovers around Asad Sheikh has
become a true movement in the food industry. He has been one of the founding members of one of the biggest food festivals, Coke Fest which later got rebranded as Soul Fest after Coca-Cola pulled out. Not only has the community become a home for food lovers to share their passion but a thriving community for home chefs and food entrepreneurs. Foodies’ R Us has been providing them opportunities to trial, market and sell their products and give all its members the most diverse set of food experiences. For Asad’s growing support of the food entrepreneurs and creating a positive eco-system recognition has started flowing in with his recent win at this year’s Annual Culinary Awards by MasterClass Pakistan where Foodies ‘R Us won the award for the “Food Connoisseur”.

MasterClass Pakistan Hospitality Business School

MasterClass Pakistan is a fully operative culinary and hospitality institute working to revolutionize the scope of the hospitality industry in Pakistan. The school was founded with the vision to change the perspective of cooking among food enthusiasts and the general local public. Over the years, MasterClass Pakistan made valuable efforts to minimize the huge skill gap in learning culinary arts across the country. Unlike traditional culinary schools, MasterClass Pakistan provides a state-of-the-art facility to impart knowledge about culinary arts as per global standards. With a list of accreditations to its name, this learning culinary learning facility has reshaped the perspective of chef culture in Pakistan by offering leading-edge training to food enthusiasts.

Accreditations and Recognitions

As a world-class culinary arts facility, MasterClass Pakistan has established a highly encouraging and motivating environment for those who want to excel in their passion for cooking and hospitality. The institute has received global recognition for its globalized diploma programs in a number of related fields. Some of the highlighting accreditations of MasterClass Pakistan include the Confederation of Tourism and Hospitality (CTH-UK), Institute of Commercial Management (ICM-UK), World Association of Chefs’ Societies, Typsy, City and Guilds – UK, Sindh Board of Technical Education, Skill Development Council (SDC), and Sindh Technical Education and Vocational Training Authority (STEVTA).

MasterClass Annual Culinary Awards 2022

MasterClass Pakistan organized the Annual Culinary Awards 2022 to recognize the efforts of chefs and food enthusiasts from all over the country. As the leading culinary arts facility in Pakistan, MasterClass Pakistan arranged the annual awards ceremony this year to bring hidden and unrecognized talent to the spotlight.

Apart from the awards ceremony, the event also allowed food enthusiasts and chefs to arrange food stalls in an effort to promote their food services. Many chefs applauded this initiative and considered this event the beginning of a new era in the culinary industry of Pakistan.

Foodies ‘R Us Bags “Food Connoisseur” Award

It is true that if you stick to your passion, it takes you places. The passion of Mr. Asad Sheikh proved highly fruitful and rewarding for his Facebook group turned community Foodies ‘R Us after years of effort to make a difference in the food industry of Pakistan. The MasterClass Annual Culinary Awards 2022 ceremony was held the last weekend. Continuing its tradition of rewarding and recognizing experts from the culinary industry, the ceremony presented Mr. Asad Sheikh of Foodies ‘R Us with the “Food Connoisseur” award.

The food enthusiasts are thrilled to hear this great news and are sharing their best wishes with Mr. Asad Sheikh over social media. The journey of Foodies ‘R Us started with a firm but clear vision of creating a community of home-based chefs and foodies. The award for the category of Food Connoisseur is indeed a huge accomplished milestone for all the home-based chefs of Pakistan. This achievement has not only encouraged passionate foodies to pursue their chef dreams but also opened the doors for global recognition of the local culinary industry.

Dress Up For The Season Of Blessings With IDEAS Latest Kurta Collection

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Apr 2, 2022

The blessed month of Ramadan is here. These 30 days bring about a lot in terms of spirituality, happiness, and the concept of rewards. Attire has a significant impact on how we present ourselves to society and religion, stressing the importance of dressing well. This is especially true for the men in the household who accept more responsibilities during the month of Ramadan and during the celebrations that follow.

There are few brands that personify and reflect all that we hold sacred and celebratory about the approaching month along with its virtues. However, one name amongst these stands out, and it is none other than IDEAS. The leading brand has recently launched its Kurta Collection 2022 for men. The collection features several elegant and stylish designs as well as colors for men.

With fabric ranging between cotton yard and poly-viscose, the collection is light and breezy which is appropriate for the summer season. As you prepare to welcome the holy month of Ramadan, updating your wardrobe can refresh your spirit and soul.

If you are looking for simple and trendy kurtas, we made an effort to save you the hassle of going through the entire collection. Here are some of our favorite picks from this year’s Kurta Collection.

Light colors are synonymous with summers because they help keep you cool even as the mercury rises. This sea green regular fit kurta is one elegant piece to behold.

Yes, we’ve advocated light colors to complement the weather however sometimes, darker hues are irresistible despite the season. This Maroon cotton kurta is definitely on the list.

The lighter the better! Sky is a color to love and adorn. It embodies grace, comfort and fashion all in one without compromising on either aspect.

This year’s Kurta Collection for sure makes it hard to miss out on darker colors. This time we fell for an even darker shade of maroon that would work great for festive occasions.

Cotton is the material of choice for the summers and this kurta in olive green offers an amazing statement of style and grace.

Well, no collection would be complete without basic block colors. It is no surprise that this gray kurta is selling out fast. If you are a fan of basic hues, grab this one before it’s too late.

Continuing with basic colors, here’s another one that speaks to the simplistic ones amongst us. Finding elegance in basics, this Navy-blue kurta is another fan favorite and a definite yes from us.

Last but not the least, this black kurta is bold yet beautiful. Get this amazing look to wear out at night during the month of Ramadan.

The IDEAS Kurta collection is live now online at www.gulahmedshop.com and in-stores nationwide. Pick your favorites before it’s too late.

Banned Pakistani Film ‘Javed Iqbal’ To Premier At UK Asian Film Festival

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Apr 1, 2022

Banned Pakistani film, Javed Iqbal: The Untold Story Of A Serial Killer, will receive its world premiere at the Opening Gala at the 24th UK Asian Film Festival. The movie will now see the light of day as the opening film of 2022.

The film was banned in Pakistan a few days before its release. The film depicts the untold story of Lahore’s notorious serial killer, Javed Iqbal. As he confessed to police and media that he had abducted, sexually abused and murdered more than 100 boys in Lahore between 1998 and 1999.

He was arrested and sentenced to death. But just two years into his sentence, he allegedly committed suicide in his prison cell. The authorities suspected his horrific crimes were part of a broader paedophile ring.

Inspired by writer and director Abu Aleeha’s novel, ‘Kukri’, the film provides a detailed analysis of Iqbal’s statements and his time in police remand. Without sensationalising the subject matter, the film delves into the psyche and character of Iqbal. At the same time depicting the seriousness and sensitivity of Lahore police during the investigation.

24th, UK Asian Film Festival

The theme of this year’s festival is “Dare To Dream”, which commemorates 75 years of India and Pakistan’s Independence. The curation will acknowledge personal and societal freedoms. At the same time, addressing topical issues such as climate change and human resilience in the face of oppression. The festival format will include screenings, premieres, live events and industry panel discussions.

UK Asian Film Festival Founder and Director Dr Pushpinder Chowdhry MBE say, “We are looking forward to opening UKAFF 2022 with Javed Iqbal, a film that digs deep into the psyche of a serial killer and that highlights the importance of mental well-being. Abu Aleeha’s directorial tells a compelling, real-life horror story of a psychopath captured by a woman police officer, sensitively played by Ayesha Omar.

The importance of this film cannot be underestimated. It brings to light an issue. The abuse and mass murder of young boys as it is of the utmost importance and yet rarely discussed. It has always been far too convenient for South Asian societies to brush such issues under the carpet, but only by creating safe spaces to confront these issues and their root causes can we begin to create the meaningful social change we need. In that way, we all owe a debt of gratitude to the creators of this film.”

Yasir Hussain’s Statement

The lead actor of the film Yasir Hussain who played the role of the serial killer also shared the news on his social media, stating,

“It is a very proud moment for us that UK Asian Film Festival is giving our movie so much respect. However, it is unfortunate that we always fail to acknowledge our content and people.”

“This Pakistani story might have been banned in Pakistan, but make sure to feature five cultural films on Eid.”

UK Asian Film Festival 2022 will run from 4th – 15th May in venues across London, Birmingham, Leicester, Coventry, Warwick, Bradford, Stockton and Glasgow; and online via FI Player and Modern Films.

Stay tuned to Brandsynario for the latest news and updates.

8 Brands That Pulled April Fool’s Day Pranks Brilliantly

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Apr 1, 2022

Hnet.com-image (17) — Image Source: Vice.com

April Fool’s Day might come around every year, but the campaigns and promotional products get a massive upgrade. Of course, figuratively! These campaigns sometimes become the talk of the town and gain needed buzz for an extra push for the marketing strategy. Brands are trying to execute lighthearted pranks for their customers, and each year the companies participate in them for confusing reasons.

This year too, different brands worldwide have come up with creative ideas to connect with the customers in a fun way.

Take a look at some of the marketing campaigns which have become the talk of the town this April Fool’s Day.

1. Meiji Singapore

Getting the actual number of sticks and an adequate amount of chocolate in the cup is the real deal. However, Meiji is playing with its customers to pull out the most brutal prank by offering only sticks and dip in a single cup encouraging you to buy another one.

View this post on Instagram

A post shared by Meiji Singapore (@meijiseikasingapore)

2. Nasty Cookie

A visual illusion treat from the nasty cookie will make you take a second look at their April Fool’s launch product. Last week, the Singapore cookie brand announced its new Cookie Fries as part of an April Fool’s special. Mentioning the “fries that will never turn soggy”, the brand clarified how it’s a twist on a new product.

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A post shared by Nasty Cookie (@nastycookiee)

3. Irvins Singapore

Have you ever liked the food so much that you wanted to rub it on your skin? That would stand true for chocolate but indeed not cheese! Irvins has shared a new invigorating “salted cheese body scrub” to give you buttery soft skin. The product can be consumed and can be used for your skin which sure is enticing.

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A post shared by IRVINS (@irvins.sg)

4. Lay’s Pakistan

Ever felt confused about choosing the right snack? Then look no further because Lay’s has just the product for you. An all-new Jalebi flavor of lays will wow your worries about whether to have Jalebi or lays for your evening tea?

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A post shared by Lay's Pakistan (@layspakistan)

5. Burger King Taiwan

Burger kind is taking the love for innovation and strawberries to the next level as it introduces a strawberry beef burger as an April Fool’s special. The loaded strawberry burger contains two grilled beef patties, cheese and strawberry sauce.

6. 4FINGERS Malaysia

4FINGERS Malaysia is taking it up a notch this year by having a restaurant inside a chicken farm for April Fool’s Day.

“We wanted to ‘Keep it real. Real good.’ as our food is prepared only upon order, using fresh chicken and fresh ingredients that are hand-brushed to crispy perfection,” said Belinda Ho, 4FINGERS Malaysia’s head of marketing. With this campaign, the brand hopes to have consumers view 4FINGERS as a brand that serves only the freshest.

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A post shared by 🇲🇾 4Fingers Malaysia (@4fingersmalaysia)

7. IKEA Hong Kong

IKEA used the NFT to launch a marketing campaign for April Fool’s Day. The company has launched an NFT project titled “Non-Furniture Treasure”.

In a Facebook post that contains 99 photos, the company said: “The 99 pieces of IKEA NFT* (Non-Furniture Treasure) – the treasure (aka trash) left behind at the IKEA stores by customers. And now, they are open for purchase.”

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A post shared by IKEA Hong Kong (@ikeahongkong)

8. Shake Shack

Shake Shack has launched a limited-edition “Fry-Day Burger” in light of April Fool’s falling on a Friday this year. The prank was mistaken as an actual product available on Fridays. However, the company clarified the confusion at hand.

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A post shared by Shake Shack Singapore (@shakeshacksg)

Stay tuned to Brandsynario for the latest news and updates.

Levi’s® Celebrates That ‘You Are Wonderfully Made’ This Ramadan

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Apr 1, 2022

Lahore, Pakistan – 31^st March 2022: This year’s Ramadan greeting from Levi’s^® is clear and simple – “You are Wonderfully Made”. At the campaign’s core is optimism, hope and knowing that we can all make the world a better place. A celebration of togetherness and the joy that is at the heart of these moments.

Emerging from a global pandemic, the ‘new normal’ is here to stay. With more news comes more noise, and every new situation can impact wellbeing and passion for life. Around the world, when times are tough, collective humanity has remained a beacon of hope as consumers look to see the world for everything it can be.

The campaign celebrates everyone’s individual spark. To do good, bring change and uplift one another as a community. Designed for purpose and made to last, Levi’s^® reflects each wearer. One choice at a time, change can be made, especially when standing together because while great as individuals, as a community and collective, we are better together.

“People are seeking out good news now more than ever. Through this campaign we want to make a concerted effort to seek out positivity, fueling a collective momentum to work towards a future built on optimism-and to amplify positive and hopeful stories. We seek to inspire our fans to affirm and celebrate the values that make each of us unique, because YOU ARE WONDERFULLY MADE” explained Mir Zia Mahmood, General Manager – Pakistan and Non-EU Countries.

As consumers come together as families, friends and communities, after years apart, Levi’s^® celebrates these moments with timeless, iconic products that are truly unique to each individual. So, whether shopping for yourself or buying for a loved one, each individual can be assured to find the perfect, long-lasting gift with Levi’s^®.

foodpanda Launches pandapro

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Apr 1, 2022

Karachi, March 31, 2022: foodpanda, Pakistan’s leading food delivery platform and e-commerce company, launched its latest feature, pandapro, at a grand unveiling event in Karachi. Through this event, pandapro was officially introduced as a service for the larger audience. pandapro is a membership programme that gives customers exclusive access to flat discounts, better services, and complimentary food/drinks across foodpanda’s use cases.

Speaking on the occasion, Muntaqa Peracha, interim CEO foodpanda, stated, “We are very excited to launch pandapro as a service in order to strengthen long-term, ongoing relationships with our customers. We will continue to focus on providing excellent service to our customers by letting them enjoy exclusive discounts on food delivery, as well as additional discounts on Pick-Up and groceries through pandapro.

pandapro users will enjoy free delivery on all restaurants and shops in addition to the non-pro discounts on foodpanda. They will also get to enjoy up to 20% and more on selected restaurants and free delivery from all restaurants and shops on all orders above Rs.599. This benefit can also be used together with the non-pro discounts on foodpanda.

The event was attended by foodpanda’s management, loyal customers, top vendors, influencers, media houses, and other key stakeholders. The event was wrapped up with an electrifying performance by Hassan Raheem who has become the latest musical sensation in the country.

foodpanda Partners With Extreme Commerce To Promote Vendor Acquisition

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Apr 1, 2022

Enhancing the e-commerce avenues, foodpanda, Pakistan’s leading delivery app has partnered with Extreme Commerce to promote vendor acquisition where people can go and learn how to become a successful HomeChef with foodpanda.

A signing ceremony took place at foodpanda headquarters in Karachi to kick off this partnership. Ahsan Malik, Head of HomeChefs – foodpanda, Binte Fatima, Team lead Restaurant Operations and Kashif Jaffri, CGO – Extreme Commerce along with other officials were present at the occasion.

foodpanda aims to strengthen the HomeChef ecosystem in Pakistan through this partnership with Extreme Commerce. Ahsan Malik elaborated on the collaboration by highlighting that it is in-line with foodpanda’s vision to empower people with the right skills and do their professional capacity building. “Our aim is to make Pakistan the hub of international ecommerce by utilizing Extreme Commerce via both physical incubators and digital platforms to acquire new vendors and spread awareness through webinars, and open-house. We will also be creating video content for their Video Boot Camp (VBC) platform to grow and empower HomeChefs ecosystem and facilitate food entrepreneurship in Pakistan,” he said.

Kashif Jaffri, CGO – Extreme Commerce shared his view at the occasion and said, “We are looking forward to working with foodpanda to economically empower people and create financial and digital inclusion for talented individuals of the country. We will create awareness and highlight this initiative through our platforms and generate economic opportunities for the masses. I believe together we can make a lot of difference and add significant value to the communities in which we operate.”

Ministry Of Science And Technology Plans To Launch A YouTube Channel

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Apr 1, 2022

The ministry of science and technology (MOST) is planning to launch a YouTube channel. The decision was taken to promote the related information to science and technology. The YouTube channel will be launched in addition to print and digital platforms.

The launch is due under the project named ‘Popularization of Science through Mass Media’ which was approved by the Divisional Development Working Party (DDWP) on 25 May 2021.

According to the sources, the total cost of the project is likely to be Rs. 62.407 million.

Project Details

The Pakistan Science Foundation (PSF) has taken on the responsibility to promote science and technology through print and electronic media as well as the development of a YouTube channel. Rs. 30 million have been allocated for the financial year 2022-2023 for this purpose. Meanwhile, the YouTube channels will be developed both in PSF and MOST.

“The PSF is the apex body for the promotion and funding of scientific and technological research. As well as, the popularization of science in the country. Scientific knowledge is the need of the hour and the YouTube channel will play a vital role in disseminating such information besides popularizing science.” States the ministry for science and technology.

According to the federal Minister for Science and Technology, Syed Shibli Faraz, the PSF is guided to start working on the project immediately. The PSF officials plan to execute the project as soon as the hiring of staff begins.

Stay tuned to Brandsynario for the latest news and updates.

e.l.f. Cosmetics & Dunkin’ To Launch A Collection Of Your Sweet Dreams

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Apr 1, 2022

Dunkin’ has invited customers to wake up and make up this spring. The beloved coffee brand collaborates with e.l.f. cosmetics to drop a makeup collection. The line will be exclusively available on elfcosmetics.com, at Ulta Beauty stores and at ulta.com.

Elf’s Collaboration With Dunkin’

The limited-edition, detailed below, has an array of donut- and coffee-inspired shades, shapes, textures and scents. Dunkin’ Dozen – Twelve shades of pigmented eyeshadows with creamy, blendable textures, inspired by fan-favorite donuts. These include Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme.

A $16Donut Forget Putty Primer – A glazed-up primer with a smooth texture, sweet donut scent and soft focus with a glowing finish. The collection also offers a $12Coffee Lip Scrub – A gentle, exfoliating sugar scrub that will leave lips smooth and conditioned with a Dunkin’ coffee scent.

$6 Glazed for Days Lip Gloss Set – A duo of sheer glosses with donut scent with Dunkin’s iconic colors. $12 Strawberry Frosted with Sprinkles Face Sponge – A donut-inspired sponge for flawless blends which is soft, absorbent, and easy to use and a $9The Classic Dunkin’ Stack Fault – The complete 5-piece collection and a limited-edition reusable cup and straw-inspired brush set.

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“This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty.

“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of integrated marketing communications, Dunkin’.

“We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”

TikTok Promotional Campaign

Mikayla Nogueira, the Official e.l.f. x Dunkin’ Ambassador will host a TikTok Live Shopping Event. The event will go live on her TikTok channel April 5 at 5 p.m. Eastern time.

“When I learned about the e.l.f x Dunkin’s collab, I about lost it,” TikTok celebrity Mikayla Nogueira said.

“These are legit two of my favorite brands of all time. I couldn’t be more amped to have the chance to tell the world about this makeup collab!”

Stay tuned to Brandsynario for the latest news and updates.

40 Years of Apple: 10 Computers That Made a Mark on History

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AFP

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Mar 31, 2022

10 computers that made a mark on history

In its 40 years of existence, Apple, which is celebrating its anniversary on April 1, has revolutionized the history of the personal computer by widening the public’s access to computing and excelling at innovation. Here’s a selection of 10 iconic Apple computers.

1. 1976: the Apple I

This was the very first computer put on sale by the Californian company. Less than 200 copies were produced. Designed by Steve Wozniak, Ronald Wayne, and Steve Jobs, this rather rudimentary product required a keyboard and a TV to be able to function. It is now a highly prized collector’s item.

2. 1977: the Apple II

Steve Wozniak’s Apple II was a complete model, with a screen, keyboard and data cassette storage. It made Apple a wealthy company. It was the first in a series of models which were produced until 1988, during which time a floppy disk drive and new peripherals were added.

3. 1984: the Macintosh

Unveiled to the general public via a now legendary TV commercial (Ridley Scott’s “1984,” broadcast during the Super Bowl), the Macintosh 128K owed its name to its 128KB of Random Access Memory.

It also had a 3.5-inch floppy disk drive and was delivered with the MacPaint (drawing) and MacWrite (word processing) applications. Its price, below 3,000 dollars, made it an attractive product at that time. A few months later, Apple launched the Macintosh 512K.

https://www.brandsynario.com/apple-turns-40-stronger-than-ever-as-trend-setter/

4. 1989: the Macintosh Portable

Audacious but too expensive (priced at over 6,000 dollars) and cumbersome (over 7kg) to attract the general public, this first portable model designed by Apple required a mouse to function.

5. 1994: the Power Macintosh

The long line of Power Macs used IBM’s PowerPC processors. This range of computers was produced until 2006, when Apple began to use Intel chips.

6. 1998: the iMac

This first range of all-in-one computers aimed at the general public was a factor in Apple’s revitalization at that time. The iMac stood out from standard PCs because of its innovative design (all the components were integrated into the monitor) and its bright colors.

7. 1999: the iBook

This computer was considered to be a portable version of the iMac, with a round and colored design. The iBook range, which was a major sales success, was produced until 2006.

8. 2006: the MacBook

In 5 years of existence, the Macbook had three different designs: a first body in black and white polycarbonate, then a unibody in aluminum, and lastly a unibody version, once again in polycarbonate.

The MacBook remains an unprecedented success for Apple, and a new generation was launched in 2015.

9. 2008: the MacBook Air

This new ultra light laptop was a refined and even higher performance version of the MacBook. This series is still Apple’s high-end laptop range.

10. 2013: the “cylindrical” Mac Pro

This new generation of desktops mainly aimed at business clients is characterized by its unusual design, its 12GB (minimum) of RAM and its compatibility with 4K (ultra-high definition) screens.

https://www.brandsynario.com/microsoft-build-2016-event-details-highlights-computing-platforms-of-the-future/

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3 Exciting Ramadan Dramas To Look Out For This Year

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Mar 31, 2022

Ramadan particular dramas have gained popularity in Pakistan over the last decade. Now producers and directors leave no stone unturned to produce the finest quality dramas, which sure manage to gain the eyes of the public. The fun and lighthearted dramas add an extra element of enlightenment to the holy month.

This year again, Ramadan dramas will grace our screens with a stellar cast. With Ramadan being a few days away, the trailers and promos have us excited already. Let’s have a look at what can we look forward to in Ramzan 2022.

1. Paristan

Produced by none other than Momina Duraid, Paristan features last year’s fan favorite drama couple, Aymen Saleem and Arsalan Naseer. The trailer shows the story of two cousins living in a joint family who eventually get married. The couple was also seen in a similar role in last year’s hit Chupke Chupke, and it’s not a surprise to see them in the similar analogy again. Mooroo, aka Taimoor Salahuddin, makes his acting debut and reprises his iconic role as Amanullah from his Youtube series. Meanwhile, Mira Sethi will also accompany her co-stars once again. Merub Ali and Junaid Jamshed Nizai are also seen in the trailer, and overall the drama looks promising.

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A post shared by Arslan Naseer (@cba.arslan.naseer)

2. Chaudhry and Sons

Coming under the wing of Wajahat Hussain, the drama features none other than Ayeza Khan and Imran Ashraf. The duo will be coming together for the first time, and we can’t wait to see their chemistry on screen. From the writers of last year’s hits, Ishq Jalebi and Chupke Chupke, the drama will become a hit, as predicted by the trailer. The trailer was also trending on social media soon after its release, making it a must-watch.

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A post shared by Imran Ashraf (@imranashrafawan)

3. Hum Tum

This rom-com is written by Suno Chanda and Chupke Chupke Chupke, famous writer Saima Akram Chaudhry. The cast includes Ahad Raza Mir, Sarah Khan, and Ramsha Khan. The drama follows the story of two young couples who are poles apart yet blend in to bring their respective chemistry. Directed by Danish Nawaz, it’s no doubt the drama will be a work of art.

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A post shared by Ahad Raza Mir (@ahadrazamir)

Stay tuned to Brandsynario for the latest news and updates.

Dubai Expo 2020 : Pakistan Pavilion Won The Best Award— Here’s What It Was

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Mar 31, 2022

pakistan pavilion award — Image Source: Dawn

Dubai Expo 2020, which began last year, has made headlines for a host of reasons. However, no news has appealed to us more than this one. Our very own country has won an incredible award for its Pavilion and this news is reaching far and wide. Here’s what you need to know:

Pakistani Pavilion at Expo 2020 Stun Everyone

The Pakistani Pavilion at Expo 2020 Dubai has knocked everybody’s socks off. It was the star of the Global expo and got over 1 million visits. It comes as no surprise then that the pavilion has won the best exterior design award.

Congratulations to 🇵🇰 for winning the best pavilion exterior design award at #Expo2020! Very proud of @RashidRanaRR & team who did a brilliant job with the architecture & made 🇵🇰 stand out at the global event!This well-deserved win is another recognition of 🇵🇰’s immense talent!👏 pic.twitter.com/S1EQECMWin

— Bernhard Schlagheck (@GermanyinPAK) March 30, 2022

The news was announced on Twitter: the “Pakistan Pavilion has won the BURJ CEO Award for ‘Best Pavilion Exterior Design”. The Burj CEO is important because these awards recognize business excellence.

More About The Pavilion

The Pavilion was designed by Rashid Rana. Rana is one of the most brilliant, leading artists in South Asia. He worked on the exterior to make it reflect the vibrant seasons of Pakistan. This pavilion of Pakistan consists of a souvenir shop that has art and crafts available for people to see. They can take home Pakistan’s culture in a tiny way back home. Did you know the pavilion also has an official soundtrack composed by Rohail Hyatt? The sound is an amalgamation of four distinct musical styles of Pakistan.

This win must be even more special for Rana because he won this after he just bagged Sitara-e-Imtiaz. This pavilion was made with the help of the Trade Development Authority of Pakistan (TDAP): they engineered the structure. The theme of the structure was “Unit of All That Appears”. The idea was to combine rhombus-shaped aluminum composite panels, with one half in reflective mirror finish and the other printed with UV technology. In this sense, materials were incorporated that break the solidity of the structure and create an optical illusion.

We are happy to celebrate the award given by Burj CEO for “Best Pavilion Exterior Design at Dubai Expo”. pic.twitter.com/qJTvKmXnnr

— PakistanExpo2020 (@Expo2020Pak) March 28, 2022

The Hidden Treasures of Pakistan

Pakistan pavilion’s theme was “The Hidden Treasure”. Almost 25 million people from all around the world came to the expo to share ideas and things that take the world forward. Our pavilion is also spread across 2,900sqm.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How McDonald’s Is Asking Its Consumers To Be More Responsible

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Mar 31, 2022

mcdonald's campaign — Image Source: Facebook

McDonald’s may be the leading fast-food chain in America whose effect on countries around the world has actually been studied. The mega food joint has now called on people to be more responsible through a very powerful campaign. Is this corporate social responsibility or just a great marketing technique? Read about the campaign and learn of its effects here:

What Is The Campaign?

The campaign is featured in Oslo, Norway for now. McDonald’s has put up signboards on the streets of Norway that have a message: throw your trash properly. The ads show the fast-food joints wrappers littered all around the beautiful city and how it harms the environment and habitat of other living beings.

The campaign highlights the ugly side of the packaging and why the very packaging that reminds us of McDonald’s is slowly killing our environment. These ads are all shown alongside trash cans so people can be encouraged to use them. Here’s what’s more: there’s a big M on top of the bins also to indicate their use.

Why Is This Important?

As people start becoming more conscious of the impact of their actions on the environment, we have started seeing a huge change. For example, the global movement of reducing or banning plastic shoppers has actually had an impact. However, plastic is the least of our worries right now. Documentaries suggest that huge industries, for instance, the fishing one, are killing our planet slowly.

In this way, asking people to at least be mindful of their trash is the least corporate names can do. Since these campaigns reach far and wide, the message can enter the mainstream consciousness.

Half-Hearted Efforts?

However, the question still stands— is this just a marketing strategy? It may be one because if McDonald’s really cares about their environment, they could start promoting safe and sustainable farming for beef. They could also reduce the plastic in their packaging altogether rather than asking people to just dispose of it properly.

McDonald’s is a mega-industry in and of itself and its corporate practices may be nowhere near sustainability. When such campaigns are then made famous, people can forget the backstage gimmicks.

Stay tuned to Brandsynario for the latest news and updates.

National UNDP-Jazz SDG Boot Camp Concludes; Bechlo.pk Bags Top Prize

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