Standard Chartered Bank And Haball Enter A Corporate Alliance Agreement To Digitize Value Chain

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Mar 7, 2022

Standard Chartered Bank Pakistan Limited (SCBPL) once again combines its international expertise in digital space with its local knowledge to bring together a unique offering unlike any in the market. SCBPL has entered into a partnership with Haball, Pakistan’s first B2B Fintech with the aim to digitise supply chain collections for its clients and bring efficiencies in clients’ business processes.

SCBPL recognizes that digital connectivity is a catalyst for business growth. Through partnerships, deals, and collaboration, SCBPL will continue to invest in and accelerate digital offerings, working hand-in-hand with leading fintech innovators to foster fresh ideas throughout the markets. The collaboration aims to build an enabling environment to increase the uptake of digital payments using institutional vehicles. This will create digital financial inclusion in the distribution and retail space in Pakistan. Haball is the first Fintech in Pakistan to be associated with SCBPL, supported by a goal of enabling efficiency and growth in supply chain for large corporates with faster transactions.

Haball is currently working with clients of the Bank in multiple industry verticals to digitise their value chain collections, down to the retailer leg. Its services allow manufacturers and service providers to effectively reduce the reliance on cash-based transactions and automate the reconciliation process. Haball has augmented the adoption of digital payments and continues to contribute to the digital economy.

Shiraz Hyder, Head of Transaction Banking, SCBPL stated, “Standard Chartered is pleased to partner with Haball Pvt. Ltd.” He further said, “Technology is an enabler, and partnerships between fintechs and banks can create opportunities that neither party could deliver alone. Our partnership with Haball will enable corporates to effectively digitize their order-to-collections cycle, while providing end-to-end visibility across the value chain, through a truly bank agnostic solution.”

Omer Bin Ahsan, Chief Executive Officer and Founder, Haball said, “This partnership builds the corporate trust that supply chain stakeholders need to process payments digitally. It further drives ahead Standard Chartered’s commitment towards creating a sustainable digital infrastructure for financial services in Pakistan.”

Haball is a B2B Fintech, digitizing supply chain and business payments for large corporations and institutions. Its cloud-based, agnostic platform enables corporate finance, corporate sales, distributors, and retailers to digitally engage with the supply chain especially with ordering, invoicing, shipment, payment, and financing. The platform agnostically manages digital payment channels and shariah-compliant financing so that supply chain stakeholders can make payments from the digital channels of their choice.

Feroze Khan’s Recent Video Sparks Massive Outrage

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Dr. Rida Qamar

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Mar 7, 2022

Hnet.com-image (6) — Image source: Brandsynario.com

A recent video of Feroze Khan is doing rounds on social media, and it has received quite the outrage from netizens. The video shows the actor holding a bottle in a brown paper bag, implying the actor is drinking alcohol.

The Viral Video

The viral video is posted on all the significant publications pages asking the same question. What is going on? By the looks of it, the video is filmed without the actor’s knowledge. However, the nature of the video seems like it is staged.

Take a look at the video below.

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Staged Or Sneaked Out

Whether the video is staged or not, it will be confirmed sometime soon. Meanwhile, it isn’t difficult to assess the video is for a promotional campaign. Netizens have been speculating about Feroze Khan’s upcoming project. With the video going viral, the actor might be revealing a new version of a famous soft drink or will take on the role of brand ambassador.

Netizen’s React

Netizens have been taking the issue one step ahead by calling out the actor for drinking publicly. Meanwhile, others have concluded that the actor is filming a scene from his drama.

Here are some comments from the social media posts.

Previously, different brands have run such campaigns to create a massive buzz about their products. Filming videos in private is a new trend to gain social media’s attention. However, it does raise questions about being unethical. People have been commenting about how wrong it is to film someone in private and then share the video on social media.

Nadia Khan and Waseem Akhtar were previously under the netizen’s radar for sharing such videos on social media. But the question is whether this trend is here to stay?

What are your views about the recent video? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Much YouTube Is Willing To Pay Podcasters

By

Lyza Rashid

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Mar 7, 2022

youtube pay podcasters — Image Source: The Verge

YouTube has announced massive grants for video creators and podcasters and it appears the streaming platform is trying to venture into Google podcasts. Is this a successful move and will people actually scramble for the grants? Here’s everything you need to know about what’s unfolding in the streaming world:

What Is The Latest?

YouTube is reportedly offering grants of up to $30,000. These grants are specially to produce videos that would also include filmed versions of podcasts. However, there are certain levels of grants and rules on who can avail what. For instance, each creator can receive $15,000 individually whereas podcast networks may be looking at $20,000 to $30,000.

Something Is Certain

This news was reported by Bloomberg. The article also shared that this move is stemming from a place of insecurity perhaps. YouTube is pursuing podcasts very passionately and this can be interpreted as to its desire to compete with Spotify. This move also comes after a recent incline in Spotify and Amazon’s investments in podcast streaming on their platforms.

Here’s what YouTube has been doing: it has added listening controls for video playback. Moreover, it has hired Kai Chuk as “Podcast lead” in order to refine the listening experience on YouTube. In addition to that, background listening has been made free in certain regions. Keeping all these in mind, the prospect of Google Podcasts merging with YouTube seem strong.

Can This Change Things Up?

These YouTube grants can provide brilliant incentives for podcasters to create more. We might be looking at a surge of content on the platform that will be as wild as anything in order to get the attention of grants. However, many have reported their apprehensions. Google has not commented on this news yet.

The terms and conditions of the grants are also not shared. It can be likely that they will be tough to accommodate.

The Current Situation

YouTube recently added a new feature to Shorts. This feature allows users to change voiceover for videos within the app which makes the work a tiny bit easier. However, at the moment YouTube creators can only use the music and audio from YouTube’s library and not others. They also have to use third-party video editors to add other audio tracks currently.

Stay tuned to Brandsynario for the latest news and updates.

#ThinkBeforeYouJoke Campaign By Zindagi Trust Has An Important Message To Share

By

Lyza Rashid

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Mar 7, 2022

thinkbeforeyoujoke — Image Source: Brandsynario

International Women’s Day is celebrated on 8th March around the world to applaud women for their efforts. Zindagi Trust is approaching this international women’s day with the most important campaign. #ThinkBeforeYouJoke sheds light on how sometimes humor is not harmless. Here’s how:

What’s The Campaign About?

The campaign is about how a lot of times jokes are used to marginalize women. These jokes about beautiful women not being able to study hard are incredibly discriminatory. In addition to that, the biggest joke of all “oh she’s a beauty with brains” is incredibly problematic.

Why can’t women be both without that being an achievement? The ad shows young school-going girls in their uniforms as they sit and read out these jokes and respond to them.

Watch the video here:

What Are Some Jokes That Should Be Cancelled?

One joke that they tackle is “beautiful girls don’t put in a lot of effort in studying because they know some fool in some corner of the world would be studying to become an engineer or doctor for them.” Not even sure whether this joke is funny in any sense but we’ll grant it that label to appease the haters!

The girls have the most absurd faces in reaction to this joke. They come up with the strongest arguments to shut down this thinking! For instance, women are also studying to become doctors and engineers. One asks, “does this mean I am not beautiful then?”

What Do These Jokes Do?

Jokes are a tricky zone. If we start letting things slide in the name of jokes, we would be playing a passive role in normalizing such problematic concepts. You laugh at something once, twice, and then it’s fair game. When such jokes become the norm, we not only start marginalizing women more but also perpetuate stereotypes.

Zindagi Trust is playing a role in making young girls aware of jokes that are harmful to them. These young girls will be able to grow older realizing the severity of such jokes and stand up for themselves in the face of sexist narratives. Isn’t it the most amazing way to celebrate International Women’s Day?

Stay tuned to Brandsynario for the latest news and updates.

Anay Wala Kal – Bringing Back Memories Of Musical Excellence

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Web Desk

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Mar 7, 2022

Pakistan is a hotbed of musical talent, where there is no lack of genres being explored. One such artist who has been part of the music industry; Rutaba Yaqub has just dropped a hot new single ‘anay wala kal/ghubaray’’. Rutaba has been featured in both Nescafe Basement as well as Pepsi Battle of the Bands, BBC, and NPR. Where her musical talents were applauded by critics around the nation.

The new single is just the tip of the iceberg of her solo venture. ‘Anay Wala Kal’ is a contemporary mix of old-school Pakistani retro-pop infused with western-influenced basslines; while the lyrics hit everyone on a different level, based on their perception of them.

The song essentially takes the listener on a journey with their future perspective, which says to their present self ‘kese may batao tumko anay wala kal hai haseen’ (how should I tell you your future is beautiful). With Rutaba’s experience with the big wigs of the industry, the video of the song gives viewers nostalgia for the booming pop era of the 90s.

The single can be heard here. With the launch of this song, Rutaba is all set to drop an album in various markets.

Beaconhouse Honours Long-Serving Women Employees In Celebration Of Upcoming IWD 2022

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Web Desk

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Mar 7, 2022

Lahore – March 4^th, 2022: Beaconhouse, the country’s largest network of private educational institutions, hosted an exclusive Ladies’ Luncheon to honor its dedicated women employees that have served the institution for more than 20 years. The event was held at the Ambiance Hotel in Lahore and was hosted by Beaconhouse’s Founder and Chairperson, Mrs. Nasreen Mahmud Kasuri.

Beaconhouse’s senior executives and veteran employees along with a number of key women from the media were also present at the event to celebrate women and the innumerable services and roles they offer with dedication across all industries.

Addressing the audience at the event, Mrs. Nasreen Mahmud Kasuri stated, “Beaconhouse holds a legacy of over 46 years, and for all these decades it has remained determined to empower women with avenues for professional development and the provision of safe and progressive economic opportunities. Currently, we have over 9,500 women employees, making up about 80% of our total workforce. We are proud of being cultivators of a women-driven work environment. I congratulate all of you for continuing to be a valuable part of our institution and society.”

Beaconhouse Group currently employs more than 15,000 people, out of which 450 women have been affiliated with the organization for over 20 years. In addition to this, as part of the employee benefits policy, over 5,600 children of these ambitious women employed at Beaconhouse receive education from the BSS network nationwide – availing fee concessions across all campuses.

The Beaconhouse Group has played a pioneering role in bringing economic growth and representation to women and is one of the largest employers for women in the country. The organization was established in 1975 and has been showcasing educational expertise ever since, with a current student strength of over 315,000 across Pakistan.

Gluco Kahani: Pinjray Mein Chirya

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Web Desk

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Mar 7, 2022

Follow how this Chirya finds a friend in Bhaloo who helps her meet her children in this soulful rhyme.

Gluco Kahani: Dekho Aaya Sher

By

Web Desk

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Mar 7, 2022

Everyone is scared of the mighty Sher. Will Sher be able to make friends with all the other animals? Listen to the rhyme to find out.

Gluco Kahani: Kuchu Kuchu Kachuwa

By

Web Desk

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Mar 7, 2022

Sing along to this exciting rhyme and watch Kachuwa as he flaunts his speed in the waters.

Gluco Kahani: Mein Tu Aik Khargosh Hoon

By

Web Desk

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Mar 7, 2022

The super fast Khargosh is always on the run! But when he gets tired, will Lomri be able to catch him this time? Watch the video to find out.

Gluco Kahani: Geeli Geeli Machli

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Web Desk

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Mar 6, 2022

The playful Machli is touched by the kindness of Haathi in this exciting Urdu rhyme. Sing along as the Machli swirls and twirls and makes new friends.

Gluco Kahani: Batakh Ne Na Maani Haar

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Web Desk

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Mar 6, 2022

The courageous Batakh teaches us a lesson on perseverance. Sing along to this jazzy rhyme as Batakh tries to cross the river with all his strength.

Gluco Kahani: Ek Dou Teen Haathi Nikle

By

Web Desk

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Mar 6, 2022

How many elephants came out of the bag? 1, 2 or 10? Learn how to count in Urdu from 1 to 10 with the turtle in this fun nursery rhyme.

Find Out What Fahad Said To Ahad In The Latest Dew Adventure

By

Lyza Rashid

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Mar 6, 2022

Mountain Dew’s ads are not for the light-hearted— for all the right reasons. The ads have always captured the hearts and minds of their audience as they’re packed with adventure and friendship. Now, their mantra “yaar hain tou paar hain” has been taken forward with the latest ad featuring Ahad Raza Mir, Fahad Mustafa, and Shahveer Jafry. It’s something you need to watch right now, here’s why:

Friendship and Adventure Together

All youngsters would agree that friendship, at a young age, is synonymous with adventure. Be it going out late at night to random places, impromptu trips to the north, or getting the feel of the first crazy driving episode when you get a car. This ad captures that feeling of excitement and brotherhood with the three musketeers as they help a friend in need.

mountain dew ad — Image Source: Brandsynario

After all, a friend in need is a friend indeed. So, what drives people to become those friends in need? A chilled bottle of Mountain Dew.

The Bro Banter

Nowadays, bro banter has become common in almost all friendships. When we say bro, we don’t literally mean brothers, as in guys. We mean the kind of banter that never ends and is there even in the most inappropriate situations.

This ad shows Ahad Raza Mir literally jumping over trucks and climbing over buildings to get to his friend, Fahad. However, when he does finally reach him, the friend is ready with a taunt. He goes like, “kaha nai tha tayyar rahin?” We’ve all been there.

The Smart Marketing Technique

Ahad Raza Mir and Fahad Mustafa become the ultimate buddies for the ad. However, to finish the “three musketeers” vibe, Mountain Dew had to bring in someone equally fun and interesting. What better option could there be than Shahveer Jafry?

Check out the TVC here:

The man is an internet sensation who epitomizes fun, wild, and young energy. It is also such a brilliant tactic to bring him into the mix because he has a huge internet following. Fans of Shahveer Jafry will definitely go to the ad, again and again, to watch it and become inspired by the “yaar hain tou paar hain” vibe.

What are your thoughts about this ad? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Karachi United FC: Journey From The City of Lights to Barcelona

By

Alefyah Hasnain

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Mar 6, 2022

Pakistan is a land brimming with talent. From arts to entertainment and science to sports; we have successfully proved our mettle in every field. Many might not be aware, but the nation boasts a group of budding football players, having the potential to be the next Ronaldo in the world of football.

Meet Some of Karachi United’s Budding Talent

These rising players are as a young as eight years old and are quite passionate about football. For those who want to witness their magic on the field, visit Karachi United Football Club and we bet, you will be left in awe of their sheer greatness.

Brandsynario met with the emerging stars of K.U, heard their untold stories and accomplishments from their recent trip to Barcelona FC.

Read what they had to say here!

The Rise of Karachi United FC & Tour to Spain

The football club was formed in 1996 by Talha Alizai and was set up with the mandate of achieving football excellence. Starting off as a group of passionate weekend footballers, a structure slowly grew out of it. In 2003, a Youth Academy was set up and it became a real club. In 2010 the Youth Academy was formed which started to nurture talent. Over the years it now has the objective to provide the best football development opportunities in the country.

The Karachi United Football Club has also set up 10 centers in many inner city areas of Karachi including Mangopir, Lyari, Malir etc. One of the mandates of the club is to develop community through sport. Almost a 1000 children attend free of cost. From these, the most talented are brought into the academy and trained further.

This year 44 children were taken to Barcelona, Spain out of which two are residents of Malir and Lyari. The trip proved to be highly beneficial as it provided exposure to Barcelona coaches and their teaching methods as well as provided an opportunity to play competitive matches with local clubs in Barcelona and their academies. The local team fared pretty well and even won a few games.

The team enjoying a match in Barcelona

Karachi United’s Players in Action!

The squad was invited to tour the hub of international football and visited Spain’s Barcelona football club for a week long period between 13th to 20th February 2017. The team returned after a successful run in the city where they got a chance to play with international Spanish teams and were trained at Camp Nou under Barcelona FC’s professional coaches.

Karachi United’s team in Barcelona FC, Spain

Speaking with KU’s Director Development, Ali Ata, we learned about the club’s journey over the years and how KU is integrating children from various backgrounds.

Watch Ali Ata talk about the club’s journey towards achieving excellence. He talked about the interest in football increasing in Pakistan due to the growing awareness of people in the sport.

” KU started as a bunch of weekend footballers who wanted to play together 20 years ago. Slowly we put a structure around it and I would like to mention Taha Ali Zai in particular who has been instrumental in the continuity of Karachi United ”

The football club in Karachi is working towards women empowerment and changing communities by operating within inner city centers. They interact and train around 1500 kids from all over Karachi free of charge.

There have also been cases when children from rough neighborhoods have left drugs and gangs, joining the KU centers where they are not only taught football skills free of cost but given life skills and basic education, nurturing them for a better future. This results in an integration of different communities and encourages collaboration amongst the players. Giving talented children an opportunity, this local football is changing and enriching lives too!

What is more, you will be amazed to know how confident the young players of KU are. Football has become an integral part of their lives and they have learned how to balance their passion along with the pressure of studies.

Watch as they share their experience with us in this video.

Abdul Ali Mehta, another top player and performer for Karachi United shared his football journey from playing within Karachi to Barcelona.

Watch the young star’s video to know more!

The squad met the Pakistan Consul General in Barcelona

However, Karachi United FC is not just a team of young boys. It is also a platform for women to embrace their love for this sport. 2010 also saw the setting up of the Ladies Division by Mashal Hussain and Khadija Kazmi (the current KU Ladies Division Head and Captain of the Ladies team). The coach and mentor, Khadija Kazmi is an IBA graduate and she has devoted her life to empowering women in football. She believes in creating an equal opportunity for both boys and girls.

The Ladies team has had greater on-field success as compared to their male counterparts, having won many local/national tournaments including recently winning the State Bank Cup.

See what she shared with Brandsyanrio here.

You won’t believe that a cute, 9-year old Eschal W. Shaikh too is a part of KU Junior Under 13 team. She also received training at Camp Nou in Spain. Bubbling with energy, she plans to be a professional football player as she grows up.

Watch what she had to say here!

Witnessing the brilliance of Pakistani youth, our hearts swelled with pride. However, there will be many such emerging players whose talent remains hidden. We never know, that there could be a Messi hidden in Pakistan, waiting to be discovered!

Post Contributors : Farhat Kapadia Mehboob and Ghazala Suleiman

Stay tuned to Brandsynario for more updates!

Thought-Provoking Session ‘Kaaf Se Kahani’ On Importance Of Urdu At KLF

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Web Desk

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Mar 6, 2022

6^th March 2022, KARACHI: Peek Freans Gluco hosted an interactive session ‘Kaaf se Kahani’ at the ongoing Karachi Literature Festival.

Renowned educators and artists including Rumana Hussain, Bilal Maqsood, Beenish Umer, and Peek Freans Gluco’s Senior Brand Manager Hataf Shahab participated in the session, moderated by Sarwat Gillani. The event’s highlights were the warmly engaging and language-appropriate nursery rhymes launched by Peek Frean’s Gluco in collaboration with Bilal Maqsood.

The discussion revolved around the importance of Urdu, its infrequent usage among the younger generation, and how today’s young minds are losing their touch with Urdu.

The guest speakers highlighted the concerns that due to the dearth of good quality Urdu content, young children view content that is not attuned to our social and moral values. Urdu is something that our children should be familiar with in their early childhood days. The panel unanimously agreed that this could only happen when there is content in Urdu that seeks to teach them not just about morals but also in a way that is creative and entertaining to attract them.

The panel discussed how there is a need for a paradigm shift in Urdu curriculum in schools and educational institutions in order to teach children as to how they could express themselves eloquently in Urdu. Sarwat Gillani pointed out the lack of engaging Urdu content for children in the media stating that our children are learning foreign content and words moving away from the basics of Urdu.

Aaminah Saeed, GM Marketing, responded that the Company had taken an initiative to strengthen its relationship with its core consumers i.e., children and parents. She said: “Peek Freans Gluco as a heritage brand realized that there was a dire need of high-quality Urdu content for children in the media. Through our consumer insights, we realized that mothers are eagerly looking for local content that is not just entertaining and engaging for children but also helps them get attuned to Urdu, their own language. Content is a way for children to learn – especially when it comes to developing language skills. With the mission of nourishing hearts, lives and communities, Peek Freans Gluco has heard these mothers and brought in content that is entertaining for children using Urdu as a medium”.

Bilal Maqsood said: “This was a dream project for me. I partnered with Peek Freans Gluco of EBM to compose, write and sing 8 original Urdu nursery rhymes for children so as to play my part in giving our kids something to hold on to while growing up something that’ll keep them connected to their language and cultural values without losing the element of learning with fun.”

The session ended on the note that various elements of the society will have to work in tandem to keep the balance of Urdu content available for our younger generation to consume, learn and enjoy.

اردو ، انگلش یا منگلش؟

By

Web Desk

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Mar 6, 2022

Published in Daily Express. This article is written by Afia Aslam.

اردو ، انگلش یا منگلش؟ یہ وہ الجھن ہے جو سلجھاتے نہیں سلجھتی، پہلی دونوں زبانوں کے بارے میں تو سب جانتے ہیں لیکن یہ تیسری زبان کس علاقے میں بولی جاتی ہے؟

زیادہ دور جانے کی ضرورت نہیں کیونکہ اس کی صدا آپ کو اپنے قریب ہی سے سنائی دے گی۔ اب یہ آپ کے مزاج پرگراں گزرتی ہے یا آپ اس کے عادی ہو چکے ہیں یہ آپ کی اپنی زبان سے قرب پر منحصر ہے۔

اکثر لوگ اس کو غیر ارادی طور پر اپنا بھی لیتے ہیں لیکن یہ بھی حقیقت ہے کہ اردو زبان کے قدردانوں کا ایک بہت بڑا طبقہ اس سے خاصہ نالاں بھی ہے اور فکرمند بھی۔ وہ اکثر اپنے بچوں کے لہجے اور ان کی زبان کے بارے میں فکر مند رہتے ہیں۔

اچھے اسکولوں میں پڑھنے کے باوجود بچے نہ ٹھیک سے اردو بول سکتے ہیں اور نہ انگریزی۔ انگریزی تو پھر بھی آ ہی جاتی ہے لیکن اردو سے زیادہ جو زبان وہ بولتے ہیں اس کو منگلش ہی کہا جا سکتا ہے یعنی اردو اور انگریزی کی ملی جلی کھچڑی نما زبان اس میں بچوں کا تو کوئی قصورہے ہی نہیں، وہ جو سنیں گے وہی بولیں گے نا۔ان کے کانوں میں میں ارد گرد سے اسی زبان کی آواز آتی ہے کیوںکہ زیادہ تر ذرایع ابلاغ پر بھی یہی استعمال ہوتی ہے۔ ٹی وی، ریڈیو کی نشریات ہوں، یا پھر آج کل کے ڈیجیٹل دور میں جو مواد فون اور کمپیوٹر پر دستیاب ہو۔

روایت پسندوں کے لیے یہ بات خاصی ناپسندیدہ بھی ہے اور پریشان کن بھی۔ ان کے خیال میں اردو زبان میں دوسری زبان کے الفاظ کی پیوند کاری سے زبان کا حسن اور اس کا خالص پن بگڑجاتا ہے۔ اردو زبان میں الفاظ کے ہوتے ہوئے متبادل کے طور پرکسی دوسری زبان کی آمیزش کا بڑھتا ہوا رواج انھیں اس لیے فکر مند کرتا ہے کہ اس طرح آہستہ آہستہ اردو میں سے ان الفاظ کا استعمال متروک ہو جائے گا اور نئی نسل یہ الفاظ ہی بھول جائے گی۔ انگریزی الفاظ کی شمولیت ہماری زبان کو نقصان پہنچا رہی ہے یا اس کی ترویج کر رہی ہے اس بارے میں کوئی حتمی رائے قائم نہیں ہو سکی۔

اصل مسئلہ یہاں پیدا ہوتا ہے کیونکہ عوام الناس میں بچوں کو بھی شامل کر دیا جاتا ہے جب کہ دیگر دنیا میں میں بچوں کے لیے مواد یا ان کی اس تک رسائی ان کی عمراور سمجھ بوجھ کے مطابقت رکھتی ہے جب کہ ہمارے ہاں اس کا بالکل خیال نہیں رکھا جاتا۔

یہ بات صرف پڑھنے والے مواد کی حد تک محدود نہیں ہے بلکہ ڈیجیٹل کانٹینٹ میں بھی یہی مسائل درپیش ہیں۔ اخبارات اور رسائل کی حد تک تو اب بھی بچوں کے لیے مخصوص مواد چھاپا جاتا ہے ، جو اصلاحی بھی ہوتا ہے اور تفریحی بھی۔

اسی طرح ڈیجیٹل کانٹیکٹ میں بھی بچوں کے لیے تعلیمی اور تفریحی، بہت معیاری مواد اردو میں موجود ہے۔

ذرایع ابلاغ کے ذریعے آگاہی ایک بہت ہی مشکل کام ہے اور اس کو بہت سوچ سمجھ کر انجام دینا چاہیے۔ خاص طو پر اگر اس کا تعلق اپنی نئی نسل کی تربیت اورکردار سازی سے ہو کیوںکہ الفاظ کا چناؤ، انداز بیاں اور زبان کا انتخاب بچوں کے ذہنوں پر بہت گہرا اثر ڈالتا ہے۔ منگلش میں یا ایسا انداز تکلم جس میں الفاظ کو برے انداز میں ادا کیا گیا ہو یا توڑ مروڑ کر پیش کیا گیا ہو، اس کا تو سوال ہی پیدا نہیں ہوتا تھا۔

Hey Afia, we hear you! Did you check out our session 'Kaaf Se Kahaani' at @KhiIsbLitFests. We discussed on the same idea of better Urdu content for our future generations. #GlucoKahani #PeekFreansGluco

You can checkout our session at https://t.co/0qPZCoO5ef

— PeekFreansGluco (@PeekFreansGluco) March 6, 2022

سب سے پہلا حل صحیح زبان کی بنیاد رکھنا ہے اور یہ کام گھر سے شروع کرنا چاہیے۔ جو بچے اسکول جاتے ہیں خاص طور پر جہاں انگریزی پڑھائی جاتی ہے یا جو جہاں پر تمام مضامین انگریزی میں ہوتے ہیں ان کو تو انگریزی آ ہی جاتی ہے۔ محنت ان کے لیے اردواور اپنی دیگر مادری زبانیں اور علاقائی زبانوں پہ کرنی چاہیے۔

بچوں کو ان زبانوں میں مواد سے زیادہ سے زیادہ روشناس کروانا چاہیے ، چاہے گانے ہوں ، لوریاں ہوں ،کہانیاں یا ٹیلی ویژن پر چلنے والے بچوں کے لیے مناسب پروگرام اور انٹرنیٹ پر انھیں کی عمرکی مناسبت سے مواد یہ ذمے داری والدین اور اساتذہ دونوں کی ہے ۔

ان زبانوں میں کتابیں رسالے بچوں کو لاکردیں ، ان سے بات ان زبانوں میں کریں ، جب کوئی وہ لفظ غلط بولیں تو ان کی اصلاح کریں۔ ٹیلی ویژن پر تو چونکہ اب بچوں کے لیے کوئی مخصوص پروگرام نہیں ہیں تو کیا یہ ضروری ہے کہ بچے آپ کے ساتھ بیٹھ کر ٹی وی دیکھیں؟ خود دیکھنے کے لیے کوئی ایسا وقت چنیں جب بچے نہ ہوں، انٹرنیٹ پر پیرنٹل کنٹرولزکا استعمال سیکھیں اورکریں۔ اردو میں بہت اچھا مواد موجود ہے۔ جب وہ چھوٹے ہوں تو وہ ڈھونڈ کر ان کو دکھائیں، اور ان کے ساتھ بیٹھ کر دیکھیں۔ ایک بہت بڑا مسئلہ یہ ہے کہ والدین ٹیلیفون یا کمپیوٹر ہاتھ میں دے دیتے ہیں اور یہ نہیں دیکھتے کہ بچے کیا دیکھ رہے ہیں کیا سیکھ رہے ہیں۔ اس مسئلہ کا حل تو سب کے اپنے ہاتھ میں ہے ۔

اس سے اگلی سطح آواز بلند کرنے کی ہے۔ اپنے بچوں کے اسکولوں پر زور دیں کہ وہ اردو اور مقامی زبانیں اپنے بچوں کے نصاب میں بھی شامل کریں اور عام گفتگو میں بھی۔ اخبارات کو خط لکھیں اور اداروں سے کہیں کہ وہ وہ ان زبانوں میں بچوں کے لیے زیادہ سے زیادہ زیادہ مواد لکھوائیں اور چھاپیں۔

اس کے علاوہ، جدت سے خوفزدہ نہ ہو… اگر پیغام پہنچانے کے لیے کچھ دوسری زبان کے الفاظ کا استعمال کیا جا رہا ہے جو کہ عام فہم ہیں تو اس میں کوئی ایسا حرج بھی نہیں خاص طور پراگر وہ الفاظ دائرہ تہذیب میں ہوں۔ کسی غیر زبان کا زبردستی تسلط یقینا فہم کو نقصان پہنچاتا ہے، اس سلسلے میں جو بتدریج بگاڑ آیا ہے ، اس کے سدھارکے لیے بھی معاشرے کے مختلف حلقوں کو مل کرکام کرنا ہوگا۔

Inauguration Of Select Technologies Factory (wholly owned subsidiary of Air Link Communication Ltd.) In Collaboration With Xiaomi H.K. Limited

By

Web Desk

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Mar 4, 2022

Lahore, 4^th March 2022: Select Technologies, a wholly-owned subsidiary of Air link Communication Limited is proud to announce the inauguration of its smartphone manufacturing plant for the production of Xiaomi handsets in Pakistan. The event took place on the 4th of March at the factory located in Quaid-e- Azam Industrial Estate, Kot Lakhpat. Airlink group is one of the leading manufacturers, retailers, and distributors of smartphones, with nearly all major global brands of the industry as their partners. The company holds approx. 20% market share in distribution and is set to enhance its footing by beginning production of Xiaomi handsets.

Mr. Muzzaffar Hayat Piracha, CEO Select Technologies, commenting on this auspicious occasion said, “Our partnership with Xiaomi is wonderful news not only for the company but also for Pakistan.

Xiaomi is a global tech giant and market leader in innovative technology which is not only limited to smartphones. This venture will open many avenues as smartphone manufacturing is the first step towards a bigger goal. My aim is to register Pakistan on the global technological map with a vision of par excellence service delivery and product provision to every nook and corner of Pakistan. We will not only be localizing manufacturing; this will consequentially enhance exports of Pakistan and help us play our role in reducing the import bill.”

Companies around the globe consider Pakistan’s mobile market as an emerging market with a plethora of opportunities for businesses. With the emergence of 3G/4G technology, there has been a significant increase subscriber base of mobile operators. Locking on this opportunity, mobile brands are providing consumers with a wider choice of smartphones at more affordable prices in the low-tier range.

This initiative is expected to drive a sales volume of 550 million USD in revenue. The huge production size will not only create new job opportunities for the citizens of Pakistan but will also contribute to a reduction in the country’s import bill and enable new possibilities in international business.

KLF Returns With Spring

By

Web Desk

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Mar 4, 2022

Lovers of literature, culture, and the arts will finally get the chance to interact with their favorite literary luminaries, celebrities, academics, and scholars as the Karachi Literature Festival (KLF) returns as a live event from March 4-6, 2022, at the Beach Luxury Hotel.

Organised by Oxford University Press (OUP), the theme of this year’s KLF is Separation, Belonging and Beyond: 75 years of Pakistan, a statement said on Tuesday. The three-day event will explore the country’s achievements in its Diamond Anniversary year through a variety of thought-provoking panel discussions and book launches, which will be broadcast live around the world on OUP’s social media channels, and bring together over 200 national and international speakers.

Keynote speeches will be delivered by Victoria Schofield and Zia Mohyeddin at the inauguration, and Sardar Masood Khan and Hanif Kureshi at the closing ceremony

There will be over 60 sessions, including 20 book launches (10 in Urdu and 10 in English), with speakers from five countries (Pakistan, UK, US, New Zealand, and France). Visitors and the online audience will also have the chance to enjoy Urdu and English poetry readings, a qawwali, a feature film screening, and the first-ever airing of a series of short films, Let’s Heal the World.

A total of seven literary awards for Pakistani authors will be announced at the opening ceremony. The prizes will recognize pioneering work in Urdu prose and poetry, and English fiction, which is sponsored by Getz Pharma. This year, KLF is also celebrating the diversity of languages and cultures across the country by recognizing the best books in the Sindhi, Balochi, Punjabi, and Pashto languages. These awards are supported by the Little Book Company.

Speaking at a press conference at Karachi Press Club, OUP Managing Director Arshad Saeed Husain mentioned how the festival will foster an environment of openness, pluralism, and intellectual discourse that will mark a refreshing change from the closures and restrictions of the pandemic.

“Our 13th KLF commemorates not only 75 years of Pakistan but also 70 years of OUP’s operations in Pakistan,” said Husain. “We have been committed to advancing knowledge, learning, and progress in Pakistan since 1952 through our high-quality educational material and digital resources for schools and higher education institutions. We can’t wait to once again demonstrate our love for literature, culture, and the arts in the most vibrant and intimate way possible: a live, in-person festival!”

Previous festivals have seen over 200,000 visitors gather at the venue to meet their favorite authors, poets, performers, and scholars. Organizers of the festival emphasized that all Covid-19 SOPs would be followed and only vaccinated members of the public would be allowed at the venue.

The festival’s organizers expressed their deep appreciation for this year’s title sponsor, Bank of Punjab. They also recognized the support extended by Getz Pharma, English Biscuit Manufacturers, the British Deputy High Commission, the British Council, the French Embassy, Lincoln’s Corner, Bank Alfalah, NBP Funds, UBL Funds, United Bank Limited, Dawlance, Tehzeeb Foundation, the Institute of Business Administration, Tapal and SMS Security.

Honda Announces Customized Car Delivery Service – Here’s How

By

Lyza Rashid

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Mar 4, 2022

honda home deliver — Image Source: Global Village Space

Pakistan’s automobile industry is on the up and up. Not only are the local cars stepping their game up but the citizens of Pakistan are also preferring local cars over imported ones now. While this boom in the purchase of the local production is brilliant, Honda is taking it a step further. The latest announcement made by Honda is a one-of-a-kind thing we have never seen before. Here’s what it is:

What is The Latest?

Honda Atlas Cars Pakistan Limited (HACPL) has announced a unique “car delivery service”. This is for their customers in Lahore and as the name suggests, they will specially deliver everyone’s car to their homes themself. Could it get better than this? Imagine your new car pulling up to your home itself!

Where Was The News Revealed?

This latest news was revealed on their Facebook page. The post showed an image of a new Honda City atop a fancy car carrier being delivered to your home. However, here’s the catch: Honda has added that they will charge Rs. 29,900 for this service which is not bad at all.

The post, however, was one of the best things we have seen to date and this delivery service makes sense now. When we see the image, we realize that this service could be for those who want to surprise their family or loved ones with a Honda.

What Has Honda Said?

Honda added that with this service, “the joy of owning a Honda just got bigger.” Honda takes pride in becoming the first company to come up with this unique and customizable vehicle delivery service for its customers. All you have to do (and that’s the hardest part) is purchase a Honda and then let them handle it.

HACPL has not provided further details on this yet. Is this available in other cities or only in particular showrooms in Lahore? The details are yet to be cleared. However, it would be interesting to see whether this becomes a trend in Lahore or not. Those who have enough to purchase a Honda will also be willing to take out 30K more just for the experience. What do you think? Let us know in the comments below.

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