In the first five months of the current fiscal year (2022-23) compared to the same period the previous year, mobile phone imports decreased by 66.08 percent.
According to the most recent statistics made available by the Pakistan Bureau of Statistics, Pakistan imported mobile phones worth US $290.570 million from July to November 2022 compared to US $856.730 million from July to November (2021–22), showing a fall of 66.08 percent (PBS).
Image Source: Technologistan
Data proven
In contrast, on an annual basis, mobile phone imports decreased by 69.57 percent in November 2022 compared to the same month in the previous year. Compared to November 2021’s $212.058 million in exports, November 2022 had a $64.520 million increase in mobile phone imports.
Pakistan faces a cold mobile demand
According to the statistics, mobile phone imports decreased 1.92 percent on a monthly basis in November 2022 compared to US $65.780 million in imports in October 2022. It is important to note that the merchandise trade deficit fell by 30.14 percent over the first five months of the current fiscal year, dropping from $20,621 million last year to $14,406 million this year.
Exports between July and November 2022 totaled $11,932 million, down from $12,362 million between July and November 2021–22, according to PBS statistics, a decrease of 3.48 percent. On the other hand, the nation’s imports fell by 20.15 percent throughout the study period, from $ 32,983 million in the prior year to $ 26,338 million this year.
Food demand surges, however
Source: Pakistan today
Earlier on October 15, it was revealed that Pakistan’s food imports increased by 15% in the first quarter of the fiscal year 2022–23 despite the fact that it is an agricultural nation. Details indicate that during July to September 2022, Pakistan’s food imports increased to $2.79 billion. These were at Rs2.11 billion over the same time period the previous year. Wheat imports increased by 311% and cost $407 million between July and September. In the same period last year, wheat imports totaled $99 million. Imports of cooking oil increased by 34% and cost $1.24 billion. Imports of tobacco rose by 26%, while imports of fruits and vegetables rose by 8%.
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In the latest news, Reham Khan has tied the knot for the third time with Mirza Bilal, 36 who is known as a US-based corporate professional and a former model. This is the third marriage of Baig as well.
Baig is also a comedian and is quite famous. He’s often seen posting comedy skits on his social media handles which are centered around current affairs with a touch of satire.
Rehman Khan shared the big news on her Twitter account while quoting that she found the one who she can trust. The duo got married in a small wedding ceremony that took place in Seattle US.
Reham Khan who has been so vocal about her last failed marriage with Imran Khan tied the knot with Khan back in January 2015. The ceremony was held at Khan’s Islamabad residence. However, the couple got divorced soon after that is ten months to be exact.
A few months ago Pakistani-British journalist Reham Khan made a guest appearance at a talk and shared her views about finding love again. Even though she has already had two failed marriages, Reham was open to the idea of love and getting married once again.
About Reham Khan
Reham was born in Ajdabiya, Libya in 1973. After completing her education in Pakistan, she started her career as a broadcast journalist in the UK in the mid-90s. During her time there she also worked as a weather presenter for BBC South. She then moved to Pakistan in 2012 and met Imran Khan when she interviewed him for a local TV show. That infamous interview was later rumored to be the culprit that ignited the spark between the two.
Mobile subscription fees in Pakistan are the lowest in the world at less than $1 per month. According to a GSMA report, Pakistan has one of the lowest average revenue per user (ARPU) rates in the world at less than $1; the global ARPU is $8, while inflation in Pakistan has risen to its highest level in 47 years.
source: cellutime
Why the decline?
A number of variables, including competition, pricing wars, a rise in smartphone use, tax implications, and an increase in data consumption, as well as Pakistan’s macroeconomic circumstances and the Pakistani rupee’s devaluation versus the dollar, have contributed to the telecom ARPU decreasing.
While the average ARPU around the globe is more than $8, it is significantly higher in nations like the United States, Canada, and Bahrain: $46, $41, and $39, respectively.
source: business recorder
Times have changed
In terms of ARPU, Pakistan is ranked 267th out of 269 telecom markets examined worldwide by GSMA Intelligence. Low telecom prices have made it possible for tens of millions of new consumers to use the internet, but they have also led to weak financials that have now restricted further growth and innovation in this industry.
The sector is currently experiencing an existential crisis as a result of a recent, unprecedently high rise in operational expenses, particularly those related to gasoline, power, lending rates, and local currency depreciation.
Source: business recorder
Based on the information that is readily available, two mobile phone companies reported a combined loss of almost Rs50 billion in the first half of 2022. In US currency terms, Jazz’s revenues saw negative growth for the fourth straight quarter for international investors.
Compared to the previous year, operational costs have increased significantly by around 20%, but industry income has hardly increased by double digits. At the same time, our clients have legitimate expectations that 4G would be available nationwide and quickly.
Is the government responsible?
Herein lays the problem; telecom businesses are required to pay a hefty spectrum price (in relation to the country’s income potential), and the majority of investment resources are used to fund government obligations rather than purchasing telecom equipment.
The fact that all spectrum auctions, renewals, and the payments due on them are priced in US dollars but the money earned is in Pakistani rupees is also a major matter that has gone unresolved. It is now hard to estimate, create, and carry out good business strategies for the expansion of 4G due to this mismatch.
The operators run the risk of significant currency depreciation when the cost of spectrum is denominated in dollars. For instance, three operators each paid $291 million for telecom licenses in 2004–2005, but the same licenses were renewed in 2019 for $450 million, a price increase of 55%. In rupee terms, the increase was 360% from Rs16 billion to Rs74 billion, respectively.
Furthermore, due to the capital-intensive nature of the telecom business, even a single percentage point increase in interest rates causes an additional financial burden of Rs1.5 billion for the sector. The interest rate has increased by eight percentage points since last year.
It is urgent to recognize telecom as a national asset and address the problems endangering it before its ability to continue enabling any digital change is permanently lost. To assist the government address the present issues, the sector has unanimously recommended important policy adjustments.
Stay tuned to Brandsynario for the latest news and updates.
ARY Digital has released the first look of its latest drama ‘Kuch Ankahi’ and fans can’t keep calm to see Sajal Aly & Bilal Abbass back again on the screen together. The duo has previously shared the screen on the hit ‘Rangreza’. The drama showed amazing chemistry between the duo and both the artists share a completely different persona. Their previous drama together is what makes us look forward to their latest release and we surely can’t wait for it.
ARY digital shared an exclusive look on their Instagram channel. While the story of the highly anticipated mega drama serial is still not confirmed the star-studded clip shows that this is yet going to be another hit rom-com perfectly enwrapped in the elements of family, love, and devotion.
The exclusive first look at the drama serial and its complete cast was shared on ARY digital’s official Instagram account. The cast of the drama serial as suggested by the clip includes Mera Sethi, Vaneeza Ahmed, Isra Ghazal, and Qudsia Ali alongside Sajal and Bilal Abbas. Babar Ali will also be sharing the screen together with the cast and amazing casting is another reason why fans are excited to catch the serial on their TV channels.
While we can’t wait for the official trailer release and the drama story to unfold, Kuch Ankahi will surely be another hit series that will leave a lasting impact on its audience.
Temenos (SIX: TEMN) today announced that it has signed an agreement to grant license rights to NdcTech, a wholly owned subsidiary of Systems Limited and one of its largest regional system integrators partners, to develop further and market the Temenos Country Model Banks on top of Temenos open platform for financial institutions in these seven Middle Eastern countries.
NdcTech is committed to invest and develop regulatory and business-specific localized functionality to enhance these Model Banks for banks of all sizes in Bahrain, Kuwait, Oman, Pakistan, Qatar, Saudi Arabia and the United Arab Emirates.
As part of this agreement, NdcTech will become a trusted partner for upgrade services in those countries to enable customers to seamlessly upgrade their technology stack and offer them a modernization path to a SaaS model on the Temenos Banking Cloud.
Temenos holds a leading position in the region and boasts a raft of clients across these seven countries including some of the largest and most innovative institutions in the Middle East from Al-Rajhi Bank, to First Abu Dhabi Bank to stc pay. All Temenos clients will be able to work with NdcTech and Temenos to enhance the Model Banks and contribute to the product roadmap.
Country Model Banks are a key differentiator for Temenos. By enabling partners to develop new country models, Temenos is able to scale this competitive advantage, rapidly building new model banks compatible with the banking services on Temenos composable platform and available for instant deployment on Temenos Banking Cloud.
NdcTech is one of the largest System Integrators and partner for Temenos in the Middle East and Africa. The company’s rich engineering expertise, in-depth knowledge of modern banking platforms and unique development methodologies have led to this strategic collaboration. Working together, NdcTech and Temenos will open up new business opportunities and drive revenue growth among existing clients through cross-selling by incorporating regulatory requirements and innovations relevant to local market practices.
William Moroney, Managing Director, Middle East and Africa at Temenos, said, “We are excited to announce this agreement with NdcTech, which expands our addressable market and opens new opportunities for growth in these seven counties in the Middle East. NdcTech will invest in the Country Model Banks to accelerate our competitiveness in the region by delivering local IP such as market specific products. With these partnerships we bring additional investment in our platform and scale in specific countries which ultimately delivers incremental growth.”
Ammara Masood, CEO, NdcTech, said, “We are delighted to be granted this license by Temenos to develop Country Model Banks in Pakistan and in the Gulf Cooperation Council (GCC) region. This milestone is a testament to our capabilities as a long-standing partner of Temenos. Our deep knowledge of global market practices and regulations coupled with expertise in modern architectures has enabled us to be the trusted partner for the region’s pioneering banks. This region is full of potential, and now we are not only driven but also equipped to extend our footprint by collaborating with leading banks in this space.”
Systems Limited is excited as this will be a great opportunity for Temenos and NdcTech to innovate and deliver value to all the banks and financial institutions in those seven countries.
Startups have been a center for growth and economic development for the past few decades. A new startup brings an opportunity to fill a void in the market while generating revenue and potential sources of income. Pakistan’s startup industry has been a major source of attracting potential investors with innovative business models as in Pakistan the startup funding hit $350 million by November 2022.
However, the current political turmoil and the economic downfall have led to a decline in potential investors backing out from signing deals.
“When the country’s overall economy is going south, one cannot expect startup funding to go north. Globally, venture funding has dipped by 30% as well.” Said Alpha Beta Core CEO, Khurram Shehzad.
“Pakistan may be going through a paradox, experiencing the best and worst of times,” said Hassan Mumel, an official of a growing fintech operator, ABHI. “With utmost certainty, we can say that this country is full of opportunities with many gaps to fill, where small startups are solving big problems in various sectors, from agriculture to finance and beyond.”
Image source: forbes
“To all new founders, tread carefully in the coming months, solving what you solve best, staying true to your vision and mission, and making wise decisions to not just survive, but thrive in and out of Pakistan,” Mumel warned.
“We are Rs15 to Rs16 million short of what we raised in the same period of last year. This time, there were seven fewer deals made, compared to the corresponding period of last year.” Says the Co-Founder of Data Darbar, Mutaher Khan.
“Everybody has resorted to a just “wait and watch” policy about Pakistan’s macroeconomic situation,” he added.
According to Syed Azfar Hussain, Project Director of the National Incubation Program in Hyderabad,
“Pakistan is an attractive economy for foreign, and local, investors who have continued to explore its potential through funding in startups in multiple sectors.”
“However, the expected inflows of funds from various Venture Capitalists (VCs) remained slow in the second half of 2022 due to the economy slowing down globally and the clamor witnessed in the domestic political circle – which is likely to continue in the next year too.”
“Startup founders should work consistently on innovation, maintaining the quality of their service by adopting technology and good business practices to remain viable and sustainable in the local market. To attract funds from foreign investors and VCs, startups should develop business models based on scalability, and their models should be replicated and expanded to more countries other than Pakistan.” He further added.
The overall funds received by startups in Pakistan stood at $284.8 million by the end of the first half of 2022. However, the value of the investments surged to $328 million in the second quarter. Whereas, it now stands at $345 million with the last month still to go.
Stay tuned to Brandsynario for the latest news and updates.
The original article was posted by The Express Tribune.
After many hiccups, Tich Button was released in cinemas a few weeks ago. Written by Faiza Iftikhar and directed by Qasim Ali Mureed, the film was produced by Jerjees Seja, Urwa Hocane, Farhan Saeed, and Salman Iqbal. The movie is a lighthearted rom-com and even though it didn’t manage to left a mark on the viewers it was everything the cinema needed in the post-Maula Jutt phase.
Tich Button Casting
Tich Button’s main lead characters Leena (Iman Ali) & Kaka’s (Farhan Saeed) chemistry saved the day. The pairing on different occasions managed to create a spark. However, not the same can be said about their acting and characters. While Leena’s character was made to look and feel beautiful, her subpar performance was a miss. Meanwhile, Kaka’s character on the other hand was both written and delivered perfectly. The comedic timing of the character coupled with smooth dialogue delivery and flawless avatar is one thing that can keep the audiences hooked for hours.
The second lead couple featuring Saqib (Feroze Khan) and Shakeela (Sonya Hussyn) was also influenced by other movie characters and didn’t bring anything unusual to the mix. Feroze khan’s acting is nothing like his usual roles and on different occasions, he feels like a different person in the way he speaks and acts. Meanwhile, Sonya who managed to play some of the most iconic roles on the TV screen played the role of an average Punjabi girl who knew nothing less.
Meanwhile, Qavi Khan and Sohail Ahmed who managed to land small roles, and veteran characters Samiya Mumtaz and Marina Khan ended up playing the mothers of the lead cast. These characters feel off as if there was no work done on their background stories.
Image source: dailyazb
Elements Of The Movie
Despite having an average storyline the music, choreography, and cinematography are what stood out in the entire movie. The Urwa Hocane’s dance number was the first song that was released as part of the promotional campaign and managed to stand out as well. The fans got to see Urwa in a whole new setting and her screen presence made the song even more iconic. The outfits, sets and colorful and visually appealing attires made the movie what it is.
While, the plot and storyline are something we have already seen in the previous years on both local and cinemas across the border, the treatment given to the movie was new which was the right step in the right direction.
Since the movie launched under dreading circumstances, Tich Button has still managed to dominate the industry which proves that sticking to the usual storyline which offers nothing out of the box can be a safe route for directors and writers in Pakistan.
Have you watched Tich Button yet? Let us know in the comments below.
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The wedding season is in full swing in Pakistan and almost everyone’s busy with wedding festivities. The overload of fancy clothes, countless events, and food is definitely being enjoyed by all.
Speaking of weddings, there has been a lot going on in the entertainment world which includes many legendary celebrities marrying off their children such as Saleem Sheikh and Fazila Qazi. If we talk about the world of cricket, Pakistani pacer, Haris Rauf, is ready to tie the knot with his class fellow and model, Muzna Masood, in Islamabad on December 26.
It seems like Haris Rauf is set to start the next innings of his life in a week and has joined his family in Islamabad for the festivities.
The national heartthrob who was ruled out of his debut test series against England due to injury on December 6, attended the Pakistan Super League (PSL) season 8 draft earlier this week and several other events in Karachi before traveling back to his hometown.
He will reportedly be getting hitched, during his recovery period, with his former classmate and model, Muzna Masood Malik.
Moreover, Haris’ fans have been quite curious about finding out who the lucky girl is, and well, here she is:
Image Source: Pinterest
According to rumors on social media platforms, Haris’ future wife is a student of BS Media and Communication at the International Islamic University Islamabad (IIUI).
Image Source: Pinterest
A recent video of the gorgeous couple is making rounds on the internet and their fans can’t get over it. This is the first time a video of them has gone viral and well, for all the right reasons.
Moreover, ever since the news has gone viral, fans have been a little too curious to learn more about Rauf’s fiance, Muzna. Unfortunately, Muzna has made her Instagram account private and she has also removed all her pictures and videos from her account.
We wish the couple all the best for their future and we, honestly, can’t wait for all the latest updates from these two.
Stay tuned to Brandsynario for the latest news and updates.
This year has brought a multitude of movies that have left a mark on viewers. From action to thriller, mystery, and drama, there is something in every category which is a must-watch. As 2022 wraps up we are doing a round-off of the best movies for this year.
1. Everything Everywhere All at Once
The movie is the absolute best among the bunch and is available for viewing on paramount+ and managed to rock the box office. The primal story of a mother-daughter duo who is on the verge of saving the daughter’s life is something that will keep the audience hooked. The outrageous action comedy brings the best of both worlds to play from fashion to thrill and perfect comedic timing.
2. Bones and All
This story about a young romance is available for viewers on prime video. Following the themes of chaos, thrill, blood retching, and bone crumbling movie the movie shows two teens who are hungry for blood. The gore scenes are enough to make your skin crawl and are something not for the faint of heart.
3. Tár
Directed by Todd Feild, Tar is available on Apple+. The movie follows the story of a musical conductor who is on top of the world. However, things start crumbling down as she reaches new heights, and unraveling things starts to surface about her. This movie is a perfect mix of psychological thriller, horror, and comedy.
4. Turning Red
Turning red is hands down the best-animated launch of 2022. Available for viewing on Disney+ the movie tells the tale of a girl who happens to turn into a giant red panda when she is angry or overwhelmed. However, with the help of her best friend and her mother Mei finds a way to navigate through the fur to her heart.
5. Glass Onion: A Knives Out Mystery
The highly anticipated movie is available on Netflix. The movie follows the story of a group of wealthy friends whose attempt to have the time of their lives on a private island turns into an absolute nightmare. The rich and comedic murder mystery is an absolute treat for the fans of the first Knives Out film.
6. Nope
Well, you can’t say nope to ‘Nope’. This summer blockbuster has every possible thing you would to watch in a movie. The offbeat sci-fi tells the story of a family whose attempts at escaping the ET and UFO are met with failure.
If you like donkeys then this is the perfect movie for you. This story is about a donkey who finds his way through different owners as he is freed from a circus to wander around. The donkey then encounters characters including a countess, a fur farmer, and a group of very passionate soccer fans.
8. The Fallout
Available on HBO max, Fallout is the epitome of loss, anger, love, and healing. The movie follows the story of a school shooting where two girls who hide in a bathroom stall to survive to end up becoming life saviors to each other.
9. RRR
RRR is available on Netflix and has the most dynamic watch on the list. This Indian romantic action comedy lets viewers navigate through eye-popping action scenes and some of the most upbeat dance numbers.
10. The Banshees of Inisherin
The movie is set in 1923 Ireland and revolves around the dying friendship between a simple farmer and a grumbling musician. Living on an island, where it is practically impossible to hide away from each other the movie shows the raw, sparking confrontations that are crackling fun, tenaciously tender, and often deeply dark. The Banshees of Inisherin is available on HBO max.
11. The Woman King
The movie is inspired by the Agojie of West Africa and explores the passions, problems, and camaraderie of this all-female band of warriors. The movie transports the viewers into what is known as a different universe with an emotionally gripping and exhilarating storyline. The movie is available on prime video.
12. Return to Seoul
As the name suggests return to Seoul is about a 25-year-old woman adopted from Korea and raised in France. The girl who is a series of events ends up in Seoul and seeks out her birth parents. The movie then navigates through the confused desires about her relationship with her birth parents in an unpredictable way.
13. Triangle of Sadness
Available on Apple TV, Triangle of Sadness is based on the life of influencers and models and their relationships with each other. The movie might seem a bit slow but wait for the historic turn of events before turning it down.
14. Jackass Forever
It is a story about a group of friends who are certainly not ready to take anything seriously. The movie is bonkers yet rich with madcap shenanigans making it worth the watch. It is available on paramount+.
15. Pearl
Pearl is available on Amazon prime and has to be the most gripping movie on the streaming platform. Set in 1918, the story is set on a woman who is defiant and chaotic.
UI GreenMetric World Universities Rankings 2022 is out now and we are pleased to announce that 58 Pakistani Universities have taken a spot on the chart. The Universitas Indonesia took the initiative of ranking green campuses and environmentally sustainable universities which are known as UI GreenMetric Ranking. The metric which was launched back in 2010 uses 39 indicators and 6 different criteria.
UI GreenMetric University Rankings
The UI GreenMetric University Rankings carefully determines rankings based on universities’ environmental initiatives and commitment to global efforts when it comes to sustainability.
The mission was developed to help the communities combat climate change while promoting and developing novel ideas and innovations. The GreenMetric University index aims to enhance energy and water conservation, waste recycling, and green transportation among many other sustainable activities.
The rankings are finalized after collecting numeric data from the universities. The rankings reflect the individual attempts made by the universities to offer eco-friendly activities across the globe.
Pakistan is home to over 8.2 million farmers, who account for more than 20% of the country’s total GDP (World Bank statistics). Along with carrying a significant portion of the GDP, the agriculture sector employs 42.3% of the workforce. However, even after all the contributions to this country, farmers are not given the due credit they deserve.
The problems in the agriculture sector are still the same as they were a couple of decades ago. If you talk to the farmers on the ground, you will realize how difficult it is for them to sustain their work with issues such as little to no agricultural reforms, the disparity in water distribution, lack of modern equipment and knowledge, etc.
To portray farmers’ struggles, Fatima Fertilizers took it upon themselves to bring their efforts to the forefront with their Kissan Day initiative. In 2019, Sarsabz launched its Salam Kissan campaign, and December 18 was officially recognized as ‘National Kissan Day’ by the Federal Government as well. After the launch of this campaign, numerous other companies also acknowledged this day and played their respective part in it. Speaking on the occasion, Rabel Sadozai, Head of Marketing, Fatima Fertilizer elaborated on the federal government recognizing this initiative. “The federal government recognized December 18 as ‘Kissan Day’ to be celebrated every year, which was a significant achievement not only for Fatima Fertilizer but also for the entire farmers’ community of Pakistan.”
When speaking about the objective behind this initiative, Sadozai states, “the vision behind celebrating Kissan Day is to provide a platform for farmers to highlight their ongoing issues/challenges while engaging stakeholders and policymakers in a dialogue to come up with possible solutions which can also benefit these farmers. We started to recognize and pay tribute to the contributions of Pakistani farmers for the first time across the country.”
Fatima Fertilizer organized the ‘Kissan Day’ event in Multan this year. The event was attended by a number of farmers, policymakers, and stakeholders to communicate their thoughts and feelings about the problems they’re encountering head-on and providing constructive feedback and solutions. Sadozai further adds, “Fatima Fertilizer takes a lead to organize national-level events to appreciate the farmers and boost their motivation to continue playing a pivotal role towards the protection of our food security and supporting the economy.”
Given the current flooding in the nation, Fatima Fertilizer feels compelled to represent the farmers’ concerns. Kissan Day is not just another event added to the calendar; through this day, Fatima Fertilizers bridges the gap between farmers and other industry players to facilitate the discovery of novel approaches to the problems plaguing the agricultural sector.
Talking about the response to this day from the farmers and the decision-makers, Sadozai mentioned that “since the celebration of first Kissan Day on December 18, 2019, all stakeholders of the agriculture sector now celebrate this day every year while keeping in view its purpose and importance. The trend has only been increasing year after year. Every year around Kissan Day, Fatima Fertilizer takes the lead, to inspire stakeholder discussions and conversations around critical issues faced by the farmers’ community and possible reforms to tackle their challenges.”
It is great to see companies standing up for the section of our country that is deprived of necessities. Farmers are our pride and sacrifice to keep this country fed and running. It’s high time we acknowledged their sacrifices, and only with our collective voices will they get what they deserve.
Zameen.com — Pakistan’s largest real estate enterprise, organized a property sales event in Peshawar, which was attended by a large number of investors and citizens. The event was organised to showcase some of the best-selling projects from Peshawar, Islamabad and northern parts of the country. These projects included City Center Peshawar, 64 heights, Paradise Mall, Peshawar Heights, Orhan Tower, Metro Heights and Green Oaks Residencia. It should be noted that Zameen.com owns the marketing and sales rights of all the projects showcased at the event.
In the property sales event, Zameen.com’s Director Project Sales Khurram Hussain along with Assistant Director Project Sales Faheem Amir and other senior officials were also present to offer exclusive insights about the real estate sector.
Zameen.com Director Project Sales Khurram Hussain took the opportunity to express his belief that these events are also beneficial for the real estate sector of Peshawar as the city has a lot of potential that can be used to strengthen the real estate industry.
Furthermore, as part of the property sales event, Zameen.com’s experienced sales representatives also offered buyers with valuable insights, market research, and comprehensive data on making safe real estate investments.
Karachi, December, 2022: With the mission of simplifying and improving the lives of people, Careem, the pioneer of ride-hailing in Pakistan, has partnered with Taj Gasoline, a leading oil marketing company in Pakistan, to provide sustainable fuel management solutions to its Captains by offering fuel at subsidized rates. The partnership aims to benefit Captains and help improve their earnings following the rising inflation in the country.
Taj Gasoline has so far dedicated 6 of its fueling stations in Karachi and Multan for Careem Captains to avail this benefit and plans to increase the number of stations across the country. Taj Gasoline believes in crowning the journey for all, and the same value is shared with Careem of simplifying and improving the lives of people, therefore has extended this offering to all Careem colleagues, where they can get the same subsidized rates from the dedicated stations.
The announcement was made during a signing ceremony at Careem’s head office in Karachi where senior leadership from both companies were present including Feroz Jaleel, Country General Manager, Muhammad Imran Saleem, Strategy and Commercial Director from Careem, Omar Shafqaat, Chief of Operations, and Ahmed Maaz, Head of Marketing from Taj Gasoline.
Speaking at the signing ceremony, Feroz Jaleel, Country Head, Careem Pakistan said, “Our Captains are the backbone of Careem and this year, in particular, has been extremely challenging for them. With fuel prices skyrocketing, our Captains’ earnings have taken a severe hit and we are taking every possible measure to help them in this difficult time. This collaboration is a testament to our team’s commitment to staying one step ahead in making lives simpler for our Captains’’.
Omar Shafqaat, Chief of Operations, Taj Gasoline commented, “With severe economic pressure all around, it is our duty to be the change makers and extend our support in whatever way we can, one of which happens to be the steep cost of commute. This is our shared belief with Careem to improve the lives of those on the move. We are proud to contribute to a greater good and tirelessly crown journeys every day”.
Careem has always been at the forefront of coming up with initiatives designed at improving the quality of lives for its Captains. Since its inception in 2016, Careem has invested over $100 million, created over 800,000 income opportunities for Captains in Pakistan and has over 9 million registered Customers on the Super App.
With the new year just ten days away, it is time to start planning your new year’s activities. With different events taking place in K-town, Karachi is all set to welcome the new year 2023 on a high note. If you still haven’t decided on how to spend the new year’s eve, we have listed down some of the amazing events you can look out for.
1. New Year Cruise Dinner
Nothing is more dreamy than spending a night among the stars with fireworks and good food. If you haven’t taken off to the shores of Karachi beach in a boat at night, this is something you need to experience at least once in a lifetime. Al-Noor cruise is holding a special event to welcome 2023 by sailing out on the new year’s eve. The event will offer some amazing activities including live BBQ, music, a buffet, a magical show, and much more. The boat will be sailing off from Kemari Port at around 9:00 pm on 31st December 2022. While you can check out further details online, be sure to book your tickets since they will be available on a first come first serve basis.
Image source: all events
2. New Year Gala
Welcome, 2023 with fun activities, music, and a variety of food at the new year gala which is taking place on Sunday, 1st January 2023 at the Countryside Chalet Resort. You can also avail yourself of the opportunity to enjoy the event for free as Eitemad online is giving away free passes to the event on a minimum shopping of PKR 1000.
The port city on the southwestern coast of Baluchistan, Pakistan offers scenic views on the shores of the Arabian Sea opposite Oman. The beautiful beaches, sunset points, Islands, golden deserts, Hingol national park, Sangar housing scheme which is located at the top of a hill covered with seawater from 3 sides, and resorts on the marine drive. You can enjoy all this and much more on an excursion to Gawadar with Surti tours. The tour will offer a fun weekend getaway of 2 days and 2 nights from Friday Night till Sunday. The tour costs Rs 15,000/- per person. However, discounts are available on sharing basis.
Image source: all events
4. Koyla Chai Restaurant
Koyla Chai Restaurant is also hosting an event at its premises to let you have fun if you don’t plan on doing something big this new year. Be sure to witness grand fireworks & musical night on new year’s eve and take your friends and family along for added fun.
Samsung is all set to add another major product to its portfolio. The recent highly anticipated addition will be a foldable laptop with the biggest screen released to date. According to the Korean media, the laptop will measure 17.3 inches which is the largest screen size released by any laptop brand as of now. The product which was initially set to launch in 2022 is now pushed back with a tentative release date in 2023.
Samsung’s Foldable Laptop
The world’s largest OLED panel producer is known for providing OLED screens to some of the top companies in the world. While sharing the details about the laptop specs, the Korean media announced that Samsung’s latest offering would come in a 17.3-inch panel produced by Samsung Display. Meanwhile, the upper part of the screen will measure 13.3 inches. The release will also coincide with the Hp who is set to release a foldable laptop featuring a 17-inch screen with a foldable LG display. In its initial phase, Samsung was supposed to roll out 6000 units. However, the latest news suggests that the volume will more likely increase to 8500 units.
While Hp is set to roll out its version of a foldable laptop, Samsung’s other rival Asus already has a foldable product in the market. The newly released Asus ZenBook 17 Fold offers a display of the 17-inch screen supplied by BOE and is considered a niche device. The laptop offers the second largest diagonal, as it has a 12.6-inch display when closed. According to the latest reports, Asus has ordered 10,000 such panels to BOE, and ditto for HP’s order to LG. From the price point, Asus is pretty much relevant in the market. While the Asus laptop costs US$3500, the Samsung is expected to be priced at the same value.
With the rising demand for Asus OLED laptop display orders by Asus, it is highly likely that Samsung’s projections of 8.5 million such panels for 2023, surpass this year’s target of about 6 million for this year. Meanwhile, the Samsung screen is also reported to be used for the first portable PC with a flexible screen from Samsung Electronics, which could also be launched in 2023.
Image source: business recorder
Another foldable laptop on the market is offered by ThinkPad – X1 Fold Gen 2, which is the best-selling model in the category until now. The laptop offers a 16.3-inch OLED display inches Folds down 12 inches when closed.
Whether Samsung will be able to keep up with the demand and roll out a product that will attract the consumer base is still debatable. However, given that the majority of the products offered by Samsung are already doing great on the market, it is highly likely that the foldable laptop will get the recognition it has always received.
As an e-commerce company offering everyday essentials, groceries & so much more, Krave Mart has touched hearts across Karachi, Lahore & Rawalpindi. Recently acquiring a big customer base left behind by a similar, yet reputable business model, Krave Mart has taken up this opportunity as a challenge & seems to uphold the responsibility with great strength!
Krave Mart commenced operations exactly a year ago (1st December 2021), and has since then, expanded on a strong customer base that is increasing day by day across Pakistan. It’s the USPs on offer that makes Krave Mart popular amongst customers.
Macroeconomics & Competitive Landscape
Pakistan is expected to be one of the most lucrative markets in the world in terms of its economy. (Dawn) The Nation’s star status is a result of a significant number of Pakistani startups contributing to the overall economical growth, and Krave Mart has played a pivotal role, for which it stands proud.
With competitive tides on the rise and rapidly changing macroeconomic conditions , Krave Mart was one of the first movers to prioritize on their objectives and mission, leading the company towards sustainable growth & profitability.
Having the right people is what Krave Mart’s leadership takes pride in and considers to be one of the greatest contributing factors in driving the company’s vision. As Ilqa Rasool, Head of Marketing stated, “The right team make it the right place to work at and help make the right decisions at the right time”
Focused On Profitability & Sustainability
Venturing into the Private Label landscape, the startup has paved a strategic plan for itself. This is already in motion with its brands which include; Kdaily (Spices, Eggs, Lentils, Rice & Dry Fruits), Kfresh (Fruits & Vegetables & Exotics) , with a lot more in the pipeline.
With access to customer insights, which is otherwise unavailable to manufacturers & retailers, Krave Mart hopes to be the game changer in the market with its private label launch.
Not just that, but with the addition of more consumer-focused categories such as Cosmetics, Grooming Accessories, Toys & Games and other Household Essentials, Krave Mart has grown in folds in this past year and has won many hearts, whilst becoming an everyday household app.
Future Plans
Krave Mart, with a successful launch of its exclusive private labels namely; Kdaily & Kfresh, aims to launch more such initiatives to achieve sustainability. Most of which are in the making hoped to be sold as the existing ones – like hotcakes.
Having held the position as the new market player in the three major cities of Pakistan, Krave Mart continues to increase its targets each time it hits a milestone, as it closes the year while celebrating its one-year anniversary on December 1st.
As the rocketship crosses its one-year mark, it is focused to scale positive numbers to build its team, embracing the challenges with joy, care & love it receives & gives back!
Pakistan’s leading telecommunication and digital company, Zong 4G has stepped in to break these cliches with their latest campaign, Gen Z = Gen Zong. The new campaign Zong 4G has hit the masses, who envision a seamless digital lifestyle.
With the launch of a standout song performed by Pakistan’s leading celebrities Ali & Danyal Zafar, Zong 4G has definitely differentiated themselves from the competition and paved the road to a new era for digital connectivity in Pakistan. The advertisement in itself has a purpose behind it, they create an ethos for their concept, which is that Zong 4G closes the divides between generations and brings them altogether under the banner of Generation Zong, uniting the youth of Pakistan with unparalleled digital connectivity at their disposal.
Digital technologies have profoundly changed the way people operate. Be it Gen-Z or Millennials, the entire youth is digitally-savvy and connected on the go. Being the enablers of the digital innovation in the country, Pakistan’s leading digital and telecommunications company, Zong 4G has been working relentlessly to bring the entire youth under one banner; “Gen Zong.” With the aim to empower the digital generations of the country, Zong’s vast network is providing seamless connectivity to provide unmatched experience to budding entrepreneurs, corporate entities and digitally-savvy people.
Resonating with the evolving digital needs of each and every Pakistani, Zong 4G’s latest campaign ‘Gen- Z is Gen-Zong’ is a testament to being the digital partner for millions. Launched on 3rd December, the digital campaign demonstrates how the company and its technology are uniting different generations under the banner of Gen-Zong. Through this campaign, the celebrity brothers Ali Zafar and Daniyal Zafar have been brought face to face by ZONG 4G for the first time to engage in a lyrical battle that promises to go down in history as the masterstroke for advertisement. With the core brand message of “Let’s Get Digital,” the battle of words between the two superstars is a playful banter about navigating through a world that is becoming more and more digital every day. Although the brothers are seen on opposing sides and are from two different generations in the video, their message is the same i.e., companionship and patriotism to usher in the era of a Digital Pakistan.
Being the pioneers of digital technology in the country, Zong 4G is at the forefront to take ownership of the digital requirements of all generations of Pakistan and leverage the state-of-the-art digital network to enable a digitally-savvy Gen-Zong to work towards a Digital Pakistan. The unique ideation of the campaign exemplifies Zong’s brand promise of “Let’s Get Digital” and its profound belief that the company is leading the digital innovation to address the evolving needs of the customers to provide seamless digital experience to all generations and digitalize Pakistan where everyone not only has access to the internet.
Being a customer-centric company, Zong 4G is leading and promoting the digital transformation of our lives and businesses via a robust network and a broad range of solutions and services. In a world that is constantly evolving, Zong’s cutting-edge technology is set to digitally empower all generations and is leaving a legacy for generations to come. Pertinent to this era, Zong 4G’s new motto “Let’s Get Digital” is far more than a motto; it is the focus, aim, and furthermore, it is a call-to-action for an imperative revolution as a part of the agenda to create a Digital Pakistan.
Nothing beats a good laugh, and research demonstrates the enormous advantages laughter has for both physical and mental health. Dr. Madan Kataria describes how his “laughing yoga” groups are making the globe a happier place. Dr. Madan Kataria is a former general practitioner and the inventor of laughing yoga.
As he guides amusing fitness routines, Kataria explains, “It’s just a basic laughing and breathing exercise.” Even in difficult situations, we may practice laughing yoga, according to the author. Inhale. Retain it. Retain it. Following a few yoga positions, Kataria continues, “It lowers tension.” It strengthens your immune system and maintains a happy outlook.
What is Laughing Yoga?
Though it started off small, the practice of “laughing yoga,” which combines breathing techniques and intentional laughter, has grown into a huge global phenomenon. Numerous clubs that are often free to enter have now sprouted up throughout Asia, Europe, and North America.
Image Source: House of wellness
Laughter yoga satisfies a deep-seated desire to laugh that is being suppressed for many reasons. Young children frequently chuckle throughout the day. However, as we age, the enjoyment gradually comes to an end as our brains develop the ability to control our emotions in accordance with the demands of others. We learn to empathize. But we are also urged to quit laughing and take life seriously. Perhaps you can recall being in trouble for inappropriate laughter from your parents or instructors. There is frequently a perception that laughing indicates that you are not adequately paying attention, working, or learning. This is acceptable at times, but not always.
Benefits of Laughing Yoga
A fundamental aspect of being a social animal is laughing (rats, chimps, and bonobos laugh, too). It is essential to the well-being of our minds, body, and relationships. Additionally, it may have played a key role in evolution, allowing our predecessors to establish bigger tribes than the neanderthals who coexisted with them. It could have even changed to make us healthier. Endorphins, which serve as a natural painkiller, are released by laughing. According to a recent study in the journal Preventive Medicine, persons in their senior years who routinely laugh with friends and family may be much less likely to experience health issues than those who do not.
Forced giggles and laugh
Image Souce: watsons.co.th
Do forced giggles have the same results? The 66-year-old Kataria, who has taught his method in institutions with the highest levels of security and for youngsters who are blind, is certain of its advantages. However, the body of knowledge is inconclusive, and only subpar pilot studies have been conducted. Having said that, if genuine laughter has advantages, laughter yoga could too. After all, the phony laughing usually turns into genuine laughs.
Laughter therapy has also been used for many years. After laughing became a subject of scientific study for the first time in the 1960s, Kataria’s method substantially streamlined earlier iterations. Dr. William Fry, a psychology professor at Stanford University, became the first gelotologist in 1964 after publishing a number of important research on the physiology of laughing. Gelos is a Greek word that means to laugh. After examining blood samples from people who watched comedies, his research concluded that laughing may increase the effectiveness of immune cells that combat infectious infections.
Find techniques to make yourself laugh so that you can feel cheerful and healthy since it may be advantageous to you in terms of mental and physical health. Learning to be self-sufficient and not needing people to make you happy is crucial in the long run.
Google has recently released its “Top Trending Google Searches in Pakistan 2022 list as part of its yearly “Year in Search”. The “Trending Searches” category provides a summary of the top searched terms in Pakistan in 2022. Today, we’ve listed ‘Top 10 Most Searched Movies & TV Shows In Pakistan In 2022’ for you in this article. Check it out:
Maula Jatt
Bilal Lashari is the director and writer of the 2022 Pakistani Punjabi action-drama movie The Legend of Maula Jatt. The movie is an adaptation of the 1979 cult hit Maula Jatt, and its creators do not consider it a remake or a prequel. Fawad Khan plays the title role in the movie alongside Hamza Ali Abbasi, Humaima Malik, and Mahira Khan. Maula Jatt, a fearsome prizefighter with a troubled history, is the protagonist of the story. He wants retribution against Noori Natt, the most feared warrior in the Punjab region.
IMDb Rating: 8.9/10
Ms. Marvel
Based on the Marvel Comics character Kamala Khan, aka Ms. Marvel, Bisha K. Ali developed the American television miniseries Ms. Marvel for the Disney+ streaming platform. The program centers on Kamala Khan, a 16-year-old Captain Marvel fan with a vivid imagination. Kamala feels out of place at school and occasionally even at home until she acquires superpowers akin to the characters she admires.
IMDb Rating: 6.2/10
Black Adam
A 2022 American superhero movie Black Adam stars Dwayne Johnson as the title DC Comics character. The movie is a Shazam! spin-off (2019). Along with Johnson, Aldis Hodge, Noah Centineo, Sarah Shahi, Marwan Kenzari, Quintessa Swindell, and Pierce Brosnan also appear in the movie. Black Adam is let free from his earthly grave, some 5,000 years after being endowed with the enormous powers of the Egyptian gods—and imprisoned just as swiftly—and is prepared to wreak his own brand of justice on the contemporary world.
IMDb Rating: 6.6/10
Thor: Love and Thunder
The superhero movie Thor: Love and Thunder, released in 2022, is based on the Marvel Comics character of the same name. Along with Christian Bale, Tessa Thompson, Jaimie Alexander, Waititi, Russell Crowe, and Natalie Portman, it features Chris Hemsworth as Thor. When Gorr the God Butcher (Bale) tries to exterminate all gods, Thor (Bale) must go back to fighting and enlist the help of Valkyrie (Thompson), Korg (Waititi), and Jane Foster (Portman), who is now the Mighty Thor.
IMDb Rating: 6.3/10
Doctor Strange in the Multiverse of Madness
A superhero movie based on Marvel Comics that stars Doctor Strange is called Doctor Strange in the Multiverse of Madness. Along with Elizabeth Olsen, Chiwetel Ejiofor, Benedict Wong, Xochitl Gomez, Michael Stuhlbarg, and Rachel McAdams, Benedict Cumberbatch plays Stephen Strange in the film. Strange defends America Chavez (Gomez), a young woman who can travel around the multiverse, from Wanda Maximoff (Olsen).
IMDb Rating: 7.5/10
London Nahi Jaunga
London Nahi Jaunga is a 2022 Pakistani drama comedy film that was produced by Humayun Saeed and directed by Nadeem Baig. It is a sequel to the movie Punjab Nahi Jaungi from 2017. Along with Sohail Ahmed, Kubra Khan, Asif Raza Mir, and Saba Faisal in supporting parts, it has Huamayun Saeed and Mehwish Hayat as the main actors. Zara(Mehwish Hayat), the protagonist, has always appeared to have a full life on the outside, but she has always felt something is missing. That is, until she finds her mother’s diary.
IMDb Rating: 5.2/10
The Batman
Based on the DC Comics superhero Batman, The Batman is a 2022 American superhero movie. It represents a reboot of the Batman movie series. Along with Colin Farrell, Zoe Kravitz, Paul Dano, Jeffrey Wright, John Turturro, Peter Sarsgaard, and Andy Serkis, it features Robert Pattinson as Bruce Wayne/Batman. When a vicious serial murderer starts killing important politicians in Gotham, Batman is compelled to look into the city’s covert corruption and wonder if his family is involved.
IMDb Rating: 7.8/10
Quaid-e-Azam Zindabad
Pakistani action-comedy Quaid-e-Azam Zindabad was written by Fizza Ali Meerza and Nabeel Qureshi, and it was also directed by Qureshi. The ensemble cast of the movie also includes Nayyar Ejaz, Mehmood Aslam, Mahira Khan, Javed Sheikh, and Fahad Mustafa. Many Pakistanis hold dear the motto Quaid-e-Azam Zindabad. The nation that was once founded on the foundation of being pure and clean is now engulfed in corruption. Bribery is used to enter several institutions. A film with a strong message, fantastic action and romance, and a unique tale that will make you think and laugh.
IMDb Rating: 7/10
Sinf e Ahan
Pakistani television series Sinf-e-Aahan is produced by Nadeem Baig and written by Umera Ahmad. Sajal Aly, Kubra Khan, Yumna Zaidi, Ramsha Khan, and Syra Yousuf are the series’ main actors.
Six bold, passionate, and opinionated women from various origins are the focus of the story Sinf-e-Aahan. These women defy expectations by enlisting in the Pakistani Army and working to establish themselves as capable leaders and assets.
IMDb Rating: 7.7/10
House of the Dragon
George R. R. Martin and Ryan Condal are the creators of the HBO fantasy drama series House of the Dragon. It is the second TV series in the A Song of Ice and Fire series and a precursor to Game of Thrones (2011–2019). The series, which is based on Martin’s 2018 book Fire & Blood, takes place around 100 years after the Targaryen Conquest unites the Seven Kingdoms, over 200 years before the events of Game of Thrones, and 172 years before Daenerys Targaryen is born. The series, which has an ensemble cast, depicts the occasions leading up to the beginning of House Targaryen’s collapse, a brutal conflict of succession known as the “Dance of the Dragons”.
IMDb rating: 8.5/10
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KIA is at the forefront of inspiring global fans as it continues to put its dedication forward related to FIFA world cup activities. World Cup might be over but KIA is still putting forward its recent campaign ‘Inspiration; It’s in all of us,’ to recognize and acknowledge sports activities worldwide.
KIA – FIFA World Cup Partner
Following the triumph of FIFA, the official automobile partner of the world cup is continuing to commit to exciting fans dedicated to sports activities.
As part of its world cup activity, KIA managed to mobilize 297 cars and 70 KIA-branded buses during the FIFA World Cup 2022 period. These transport facilities helped fans, players, referees, management, and staff with convenient and safe mobility to and from the ground and fan camps. The fleet included 80 eco-friendly Kia vehicles (30 EV6 GT-Line, 30 Sorento Plug-in Hybrid, and 20 Niro Plug-in Hybrid) which contributed to the aim of creating a sustainable World Cup.
Image source: autoreport
Amongst the KIA lineup, the EV6 GT-Line was the first ever fully EV that was used at the FIFA World Cup. Meanwhile, it also represented KIA’s global sustainable activities in the Middle East, where eco-friendly vehicles are currently less popular.
KIA also launched a documentary to commemorate the occasion under the name of ‘Road to Inspiration’. The documentary featured some of the legendary players Mikaël Silvestre from France and Nigel de Jong from the Netherlands. The documentary helped the international sports presenter Adam Hunt while navigating Qatar with the EV6 GT-Line.
Amongst all the activities KIA’s ‘Ground of Inspiration’ also attracted fans from all over the world with its creative display of the Kia EV9 Concept which represented adventure and the creation of an exemplary lifestyle in an art form.
The EV6 GT presentation was also followed by the Kia EV9 which is the most powerful Kia production vehicle ever with 576-HP and the performance of acceleration from 0 to 100km/h in 3.5 seconds. The latter was stationed for fan viewing at Al Bayt Stadium and Sportage at Khalifa International Stadium.
Image source: autoreport
“The success of every element of the FIFA World Cup 2022 – from KIA’s brand activations and the smooth running of the tournament, to the most magical and memorable moments on the pitch – boils down to individuals inspired to come together as a team to achieve a greater goal. It is with this spirit that we now look ahead to the continued impact of our other partnerships in the world of sports, providing a variety of opportunities to experience the present and future of Kia and to join our movement”, said Chang Sung Ryu, Senior Vice President and Head of the Purchase CX Design Sub-division.
KIA’s Upcoming Plans
Since the world cup is officially over, the Auto vehicle brand is still aiming to establish a landmark in the world of sports with its lineup of future activities. KIA is planning to support future sports milestones with a comparable global appeal as the brand is all set to launch at the Australian Open 2023 as it features its inspirational technology and services to the world.
KIA has also been previously sponsoring the Australian open for many years. However, this will be the first time that the brand is going back to where it started after getting sponsorship with the world’s biggest event which makes fans look forward to what is yet to come.
Stay tuned to Brandsynario for the latest news and updates.
