While the metaverse, bitcoin, and NFT are all the rage, it doesn’t necessarily mean that it is for you. Until and unless you understand what is about, these terms certainly are not to be played around with. And if you plan to dive into the world extensive research is needed. However, a Pakistani brand didn’t seem to understand the market behind metaverse as they name their latest collection.
Bareeze has launched its spring/summer ready-to-wear collection 2022. The line features kurta in the perfectly curated color palatte with modern silhouettes. However, the campaign’s design and name seem very irrelevant and do not even begin to make sense.
The collection is launched under the name ‘Metaverse Ready.’ While the metaverse is a buzz word it doesn’t mean it sits well with everything.
Brands like Gucci, Nike, and Adidas have hopped on the trend to open their outlets in the metaverse. It is uncommon for a Pakistani brand to do the same but if Bareeze is moving in the same direction then they better hurry. However, if this is just an attempt to create a viral marketing campaign then they sure have succeeded.
Netizens have been wondering if Bareeze knows what metaverse means which is quite impossible. At the same time, comments are pouring in that how the brand is just being plain stupid in the name of creativity.
“It is simply a copy put together to seem relevant with no contextual understanding. Either that or it is just a very vague way of launching a collection called metaverse.” One user wrote.
The 3D virtual world has caused quite a stir on social media. However, even the people who talk about it almost don’t even understand the concept clearly. It isn’t just a fancy term used for clout, it is a whole new world and the ones who understand it only can benefit from it the most.
Stay tuned to brandsynario for the latest news and updates.
The realme 9i’s Qualcomm Snapdragon 680 Processor allows for a faster, smoother user experience along with a 90Hz refresh rate display. The 50MP AI Triple Camera comes with multiple tools to help you capture the perfect shot! Watch the full review to find out what else the realme 9i has to offer!
WBM Care – a globally recognized US-based brand launches in PSL 2022. Headquartered in Flemington NJ, WBM Care is a sub-brand under WBM Group of Companies. It was established in 2008 as a natural and organic personal care brand holding an extensive list of distinctive products. Initially, the goal was to include the benefits of Himalayan Pink Salt in most of the product lines. Brand’s slogan ‘Care from Nature’ indicates the product’s manufacturing as natural and organic. After receiving great admiration in the USA, Europe, China, and other 100+ countries, WBM Care Personal Care Products now has shifted the direction towards Pakistan.
As a sub-brand of WBM Group, WBM Care also yearn for complete customer satisfaction. The slogan – “Quality is our Passion with a 100% money-back guarantee” similarly vows for quality products and services.
Over the years, WBM Care has expanded its product range from the basic Liquid Hand Wash to a complete series of body, hair, and skincare products. Today, the brand includes more than 100 products under its roof. The brand is driven by the mission to provide the best and most natural solutions to skin, body, and hair-related concerns. It minimizes the harsh chemicals infusion as much as possible.
“Nature has a solution to every problem”, says CEO, WBM Care.
“There is nothing nature cannot resolve. You just have to think a little different”, he adds.
WBM Care products hold worldwide recognition. The major product categories include daily care, skincare, body care, hair care, baby care, home care, personal hygiene and much more.
WBM Care personal product selection includes daily use tissues holding a premium and soft texture. The Hand Sanitizers effectively fulfill hygiene purposes with their natural and safe composition. Body Care and Hair Care selection incorporates natural botanical extracts and Himalayan pink salt. This nurturing mix optimizes the due levels of nutrients in the skin and hair. Hand Creams and Body Lotions leave the skin feeling deeply nourished. WBM Care reaches all aspects of personal care to cure everything the natural way. Besides, the brand keeps Himalayan Pink Salta as a key ingredient in all the products. Recalling the history of the company, Pink Salt was the thing that marked the history of WBM Group. It performed and fulfilled the role to present Himalayan Pink Salt to the world in the most innovative ways.
“Our brand hold’s the promise of quality close to the heart. There is not a single event in the whole life cycle of the product that one can doubt of quality”, says Quality Control Expert at WBM Care.
The skincare regimen by W-Beauty has a natural basis, keeping a major focus on botanical extracts. This segment covers all the skincare products and focuses majorly on more than 50% of Pakistan’s population – ‘Women’.The product range revolves around providing the best and safest products. It broadly covers Facial Creams, Cleansers, Toner, Moisturizers, Serums, Wipes, Beauty Tools and much more. The innovative technology and unique ingredients blend to deliver this exceptionally distinctive product line.
WBM Baby Care – a personal care brand for babies –stands out in the market holding the label of being the safest and purest quality of baby care products. The brand keeps in mind that babies and their bodies are vulnerable to even the slightest external alteration. To cut down the struggle of mothers and satisfy them with their concerns, WBM Baby Care is presented in the name of safety and trust. The brand keeps its complete product range in close connection with nature. Plant-derived ingredients ensure the product’s premium and natural fabrication.
Who doesn’t want a clean home with the least effort involved? W Home – pledges that you will love and adore every corner of your home. The purpose of the brand is to provide a complete range of household products. These aim to be the most efficient, innovative, and effortless products of the time. Major categories revolve around cleaning tools, dishwashers, laundry, detergents, and so on. Again, the brand keeps the promise of presenting the safest home solutions for you.
“Our W Home product range helps you make your House a Home” CEO WBM Group.
All WBM Care products ensure ecological sustainability and health. The zero-waste model of product manufacturing and distribution keeps everything in accordance with the principles of sustainability. Following the 3R approach, the WBM Group tries to keep it all minimal in terms of packaging and pressure towards the planet. The materials used in manufacturing are responsibly sourced even without a negligible ecological impact. The distribution chain is considerably narrowed down. The transparency between manufacturer and consumer ensures the quality and sustainability of the products. The packaging material is minimized at every life cycle phase. Major packaging types are Craft Packaging, Glass Jars, Reusable and Biodegradable PlasticContainers. All of these appreciably reduce the overall ecological footprint.
WBM Foundation – a non-profit organization – collaborates with WBM Group of companies to work for the greater cause i.e., ‘to ensure environmental health for present and future generation’.
“Whatever we offer our mother nature, it gives us back. If we give nature care and love, we get back the same. If we do otherwise, we get nothing but loss”, says the Head of WBM Foundation.
All the ingredients linked with the product are rigorously tested for being safe and secure. WBM Care is one of the few brands in the world that holds the maximum number of certifications all along. Major ones include Natural, Responsibly Sourced, Dermatologically Tested, ISO 14001, ISO 9001, FDA, PSQCA, USDA Organic, Vegan, Non-GMO, Cruelty-Free, Gluten-Free, SLS-Free, Paraben-Free, RoHS, MSDS and so on. All of these notable documentation stands out for the product’s nobility and excellence.
WBM Care joins hands with the most well-recognized retailers around the world. Amazon, Walmart, Sam’s Choice, Walgreen, Kroger, etc. are the few major ones. In Pakistan, WBM Care catches all the limelight in the most notable e-commerce marketplaces. Daraz, Airlift, OLX, and GrocerApp are significant to name. Authentic and reliable payment methods are available for customers’ convenience.
Apple is working on a foldable iPad/MacBook hybrid with a large 20-inch display. Mark Gurman, a reporter with an impressive track record reports the news.
The tech giant is looking at the idea of making a dual-screen, foldable MacBook/iPad hybrid that would use “one side of the display serving as a virtual keyboard,” according to Gurman’s unnamed source.
Without the virtual keyboard, the device would perform like a giant iPad that can be folded for greater portability, or when one half of the display offers sufficient space for the user to perform their desired task.
The iPad/MacBook Hybrid
The next foldable device of Apple will be an iPad and iMac hybrid that will help in the portability of a massive display for users’ needs. The device would most likely stow or fold into the size of a 10-inch iPad, which is the regular size of its classic variant, and would unfold to a massive display of as much as 20 inches like the iMac.
However, it is yet unknown if the display will be a Mac or an iPad with a touch screen.
According to the sources, the anticipated device will not be released anytime soon. Since the projected time frame is later than 2025, the device could come out in 2026 or 2027.
Gurman reports that iPad/MacBook hybrid might be released at around the same time as the Apple car and Apple AR glasses. Fans are advised to wait for more updates about these gadgets.
Stay tuned to Brandsynario for the latest news and updates.
It’s a new year, and people are hungry for more Apple gadgets. Fear not, Cupertino will likely not disappoint in that arena; rumors point to a March event with a refreshed iPhone and iPad, as well as upgraded MacBooks.
Apple has held an event in the Spring of each year for a good long time now. Its early-year events have become a key part of its yearly product release cycle.
The rumored date for the Apple Spring event is March 8, this comes according to noted high-profile insider Mark Gurman. Mark Gurman is the authority on Apple’s plans, so if anyone knows when this event will take place before the official announcement, it will be him.
Spring Apple Event
The event is expected to at least include the announcement of updated versions of the iPhone SE and the iPad Air.
The new iPhone SE has been repeatedly rumored to look the same as the iPhone SE from 2020. It looks very similar to the iPhone 8, but it will add the A15 Bionic chip, an improved rear camera, and 5G connectivity.
The new iPad Air is also expected to feature a newer A-series chip and 5G connectivity, with no major design changes. At least one new Mac with Apple-designed chips could also be introduced at the event. Meanwhile, the rumors have suggested that this might be the Mac mini.
The iOS 15.4 and iPadOS 15.4 updates may be tied to the March event and the launch of new devices, so it is plausible that the update could be released in the first half of March.
The March event won’t see the launch of the iPhone 14. We’ll have to wait until September for that. Next month’s event will focus on an update to Apple’s budget smartphone, the iPhone SE.
The March event is expected to be streamed digitally only, rather than be held with an in-person audience. Instead of the other Apple events that have taken place over the past two years. It will likely be followed later this year by WWDC, where Apple will introduce new software, and several keynote events later in the year.
Stay tuned to Brandsynario for the latest news and updates.
Another year, another new version of iOS. With the release of the new update of Apple some big features will totally change the way you use your iPhone. But like all new iOS releases, iOS 15 also comes with a bunch of tiny changes, little hidden features and tweaks that you won’t even notice if you don’t know where to look.
Sometimes, it’s those little changes that make all the difference. Once discovered, you’ll wonder how you got along without them. Here are some of our favorite little, hidden features, you might have missed.
1. Translate Anywhere
With iOS 15, you can translate text just about anywhere. In almost any app where you can select text. Just tap and hold on a block of text to show the text selection window and drag the start and end points just as you would if you were going to copy/paste. You’ll notice the little popup menu has a new Translate option (in some apps you might have to hit the right arrow to see more options).
You’ll get a warning that the text is going to be sent to Apple to process the translation. Tap Continue and a pop-up card will show the translated text and give you options to copy the translation, change languages, and so on.
Image source: macworld.com
2. Share with Siri
Sometimes, it’s a pain to share that cool thing you found online. You have to copy URLs or images, switch to Messages, hold down to paste, hope it works With iOS 15, you can finally just ask Siri. Simply say “Hey Siri, share this with [name]” or something similar like “send this to [name]” and Siri will share the content on the screen to that person using Messages.
Items like images, web pages, Apple Music or Podcasts, Apple News stories, and Maps locations will share the actual content or a link to it. For content Siri can’t share, it will warn you that it can only send a screenshot but Siri will still automatically take that screenshot and drop it in a Message to that person.
You’ve been able to change the system-wide text size for ages, but iOS 15 adds the ability to change the text size on a per-app basis.
First, enable the feature in Control Center. Open Settings, then tap Control Center and scroll down to add the Text Size control.
Then when you’re in an app, open Control Center and select the Text Size control. A big slider lets you change text size, while a toggle at the bottom of the screen lets you choose between All Apps or just the app you’re currently using.
Image source: macworld.com
5. Scan Text Anywhere
Apple’s new Live Text feature lets you select text in images from the Camera or Photos app, which can be really handy. Even better, you can use this technology to input text almost anywhere.
In any text entry field, in almost any app, just tap to bring up the text selection pop-up (just as you would when doing a copy/paste). If no text is selected, you’ll see an option to Scan Text with a small icon of square brackets with lines inside. If there are multiple options, you might see the icon alone.
Select that, and the keyboard will be replaced by a camera view. Point it at a block of text on almost anything, and you’ll see brackets around the text with a big blue Insert button. You might see instructions like “slow down” if you’re moving the camera too quickly.
Image source: cnet.com
5. Adjust Video Playback Speed
Apps like YouTube have had variable speed playback for some time now, but the default iPhone video player has not. In iOS 15, the default player (used for many web videos and by lots of apps) has playback speed controls.
When playing back a video, tap the overflow menu in the lower right of the three dots and you’ll be able to select from up to five different playback speeds.
Image source: cnet.com
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Gucci is a powerhouse luxury brand and Adidas is the leading sportswear brand: could both work together? The two biggest brands have indeed come together for a collaboration and it has knocked expectations out of the park. Have a look at the collab, the concept behind and what people have to say about it here:
Gucci unveiled its collaboration with Adidas at the Milan Fashion Week 2022 for the next fall and winter. The creative director of Gucci said that this collaboration was “his longtime hidden desire.” That is precisely because stripes are so central to Gucci’s aesthetic but it is for Adidas too.
i still can’t believe that gucci x adidas is actually happening
This is all the more exciting and big because it is the first time Gucci unveiled a new collection on a runway since the pandemic began.
What Does It Include?
The collaboration has tracksuits, shoes, bags, knitwear and the list goes on. Amongst men’s suits, there are shades of royal blue and purple with the Adidas stripes down the sleeves and trousers with Gucci’s logo too.
Image Source: Twitter
There was a lot of choice for women too. Think of a dual-brand corset over an athletic-style dress. Stylish jogging suits made out of luxe patterned knitwear material. As always, it can’t be Gucci if there are no kitten heels.
Image Source: Twitter
In addition to this, the accessories did not lack either. Amongst headgear, there were swimming caps with the Adidas logo or double-billed baseball caps. The prime ingredient in all of these is how both the brands clash and coalesce.
The concept of the collaboration behind this was shown also by the structure. The showroom was embedded with mirrors through which the CD wanted to show the multiplicity of fashion. The idea was to make one item so glamorous yet so easy-to-wear with everything. Fashion is that which can be lived in!
Image Source: Twitter
Another super interesting facet of the collaboration was the fluidity of gender. Both the brands created items that could not be attributed to one gender only. It was appropriate for all and could be rocked by anyone who simply had the bucks and guts. Suits especially were where this dynamic aesthetic was brought home.
Stay tuned to Brandsynario for the latest news and updates.
Influencers using their power and abusing it for their gain is a common occurrence in today’s day and age. However, can we always let this slide in the name of ‘it’s okay, it’ll pass?’ What influencers have to say actually impacts many people’s livelihoods and this behaviour must be condemned. Sehar Hayat, a famous TikToker is being exposed and here’s what you need to know:
Hayat uploaded a video on her social media which got a lot of attention for multiple reasons. One is that Sehar Hayat has a lot of followers and the other is that the place she was accusing is very famous! Hayat accused Kashee’s, the very famous salon, of bullying her.
In her video, she adds that she has been mistreated by their staff. She also complained about mental health issues that were not considered and have worsened since.
Kashee’s Responds
The owner of Kashee’s, however, could not let her business suffer. She took to social media to speak up against the injustice she was facing due to being an influencer. TikToker Sehar Hayat was exposed with facts! The owner shows the world all the CCTV footage in which you can see the model decked head to toe, ready for a shoot.
Apparently, the TikToker gets angry only because she was asked to start the shoot. Later, she is seen filming more TikToks at Kashee’s with her friend. All this is being reported with the footage in which the time can also be seen. Have a look at her:
People are not interested. Period. They do not want to hear about Sehar Hayat’s fake complaints but they also do not want to hear about the owner of Kashee’s side. People are simply irritated and done to death with these small scandals that get so messy.
Here’s more: many actually think the two are colliding. People’s theory suggests that they are working together and all this is so both the parties get more fame. Have a look at the comments and decide for yourself:
Image Source: InstagramImage Source: Instagram
What are your thoughts on this? Let us know in the comments below.
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Promotional messages and campaigns have a knack for catching publicity. However, not all campaigns meet the eye in a good way and some are left being meme-worthy material. A similar promotional message by a food company is going viral on social media for all the wrong reasons.
Kaybees’ Latest Campaign
A new promotional message is doing rounds on social media and needless to say the copywriter had major guts and no brain to do a little research. The promotional message isn’t just blah but also wrong on so many levels. Needless to say, it’s marketing for noobs and the pros are left bawling their eyes out.
Fancy taking a look? Take a look at the promotional message dropping in the netizen’s inbox.
The message was ended with a #staytuned and #bigdealontuesday implying that the new deal will be available for Tuesdays only.
While the majority might have gotten the reference, the measure is still questionable as to what the writer meant. Is this just an act of throwing a word to make the statement look fancy or does it has something to do with the deal for four? In any case, the choice of word is inappropriate and a better alternative could’ve worked better.
Netizens React To The Message
If there is anything better than the original message it’s the netizens’ reviews and comments on the post. While some wondered about whether the writer is a newbie or not. Others commented how someone should have told him to use proper tools for a better understanding.
Take a look at some of the comments below.
Image source: facebook.com
Image source: facebook.com
“Hitting with a good pun,” one user wrote.
“Timing and location for the deal please,” another wrote. If there is something netizens are good at, it is to make fun of every little thing possible.
Life happens and so does mistakes. However, the question is whether this one is small enough to turn a blind eye?
Lets us know your thoughts in the comments section below.
Stay tuned to Brandsynario for the latest news and updates.
Pakistan is becoming quite a diverse industry when it comes to automobiles. A while back, we may not have imagined the country having so many brands. Now, there are many cars even being manufactured on a local level. The country is rising fast and developing at a swift rate. However, some cars are often overlooked and are underrated. While they have good specifications, they barely make the news! Today, we take a look at some of these cars.
1. Faw V2
If we look at the hatchback cars of today, this can be considered underrated. It is not as heard of as the other counterparts of different brands. Additionally, the car has seen quite a lot of good days. The car features a front-wheel-drive system, packed with a 13000cc engine. For a hatchback, this is an impressive feature. The price of its latest model is between Rs.15.7 lac to Rs.16.1 lac. However, older models are being sold between Rs.10 lac and Rs.13 lac in used condition.
Image Source: automark.pk
2. Hyundai Santro
While the car itself saw a lot of success in the early and mid-2000s, it went underground after that. One could say its peak was during those years but that doesn’t mean the cars in production were bad. Its facelift release was alongside the new Toyota Vitz so it got overshadowed at the time. Today, you can pick one up in used condition for a little over Rs.4 lac. Its 1000cc engine can still deliver power. It even has enough space to fit the whole family.
Image Source: pakwheels.com
3. Suzuki Baleno
This is one of the cars that is now considered underrated. One of the reasons is because a lot of new sedans are on the market now. However, the Suzuki Baleno is definitely one that can give competition. To have a sedan with a 13000cc engine feels like a dream. Additionally, it has a good fuel average when it comes to driving on the highway. It certainly deserves more appreciation. One can buy these in used condition, starting from Rs.5 lac to Rs.6 lac.
Image Source: pakwheels.com
4. Faw X-PV:
This is a multi-purpose vehicle that has risen to quite a height. However, due to other MPVs, it has gone quite underrated compared to other cars. It certainly has enough storage space and comfortable seats for the whole family. With front-wheel drive and a 1000cc engine, the vehicle can give a good fuel average. Additionally, it is cheaper than its counterparts, between Rs.12.7 lac and Rs.13.5 lac.
Image Source; pakwheels.com
5. Suzuki Margalla:
The writer of this article has always been a fan of the design of this car. One of the main reasons is because the chassis of the car was first imported from Japan. However, they later decided to manufacturer it locally between 1992 to 1998. Packed with a 1300cc engine, this is one of the most underrated cars of any era. It can now be bought at a price between Rs.3 lac and Rs.5 lac.
Islamabad (Press Release): Kingdom Valley and Kashmir Premier League have signed an agreement for ownership of Jammu Janbaz team. In this regard, a function was held at a private hotel in Islamabad. Top officials of Kashmir Premium League & Kingdom Valley along with the renowned players were present in the event. Kingdom Valley Chairman Mr. Ghulam Hussain Shahid and Kashmir Premier League Chairman signed the ownership agreement of KPL team Jammu Janbaz.
Chief Operating Officer Kingdom Valley Colonel (Retd.) Mumtaz Ahmad Raza in his briefing informed that Kingdom Valley project is located at Chakri Interchange a few minutes drive from New International Airport Islamabad. NOC of the project is approved by all concerned authorities including Punjab Housing and Town Planning Agency. He further informed that 5 and 6 marla luxury villas are being launched soon, besides High Rise Buildings, Theme Park, Grand Mosque, Golf Course and Dancing Fountain are also in pipeline.
Commenting on a series of additional social services, COO Kingdom Valley said that in each new project a few plots and villas would be provided free of cost to deserving and poor people. The purpose of this agreement is an important step towards the promotion of sports in the region.
Karachi, Thursday, February 24, 2022: Almost a year ago, Spotify – the world’s most popular streaming platform, entered the Pakistani market with a commitment to help local artists reach new fans and build careers, both at home and abroad, through its tools and features that enable artist discovery. 365 days later, Spotify is celebrating its first anniversary by unveiling how Pakistani music is being discovered and enjoyed around the world.
Pakistani artists found a global stage
According to Spotify’s data, there have been over 19,590 songs added to the platform from creators in Pakistan over the past year. Amongst the 184 markets, with 406 million listeners worldwide in which Spotify operates, the top countries listening to Pakistani music are India, the United States and the United Kingdom.
“Spotify continues to be committed to providing equal opportunities to all local artists, enabling them to connect with a global audience by creating an ecosystem where they can propel their careers while breaking lingual and cultural barriers,” said Claudius Boller, Managing Director of Spotify MENAP, Bangladesh and Sri Lanka.
Local genres are getting exported across the globe
Pakistani music crossing borders had another notable moment over the past year, with 11% of the Pakistani Indie genre being streamed in the US, seeing a growth of more than 150% globally in the last year.
Additionally, Pakistani Electronic is gaining momentum locally and internationally, with 23% of the genre being streamed in the US, Canada, UK, and Germany, paving the way to a 223% increase in global streams since Spotify’s launch.
Speaking about how things have changed for him since Spotify entered the local scene, Turhan James, a Pakistani electronic music producer, said, “I’m so glad to see that my music is being heard so much since Spotify launched in Pakistan. I personally feel that it has been an absolute game-changer for our music industry. The platform has given artists the opportunity to have their work showcased to millions of people, not just in Pakistan but around the world, while giving listeners the ability to consume music they would never come across. It’s been a blessing!”
Local hip-hop was also amongst the most popular genres abroad. More than 63% of the streams for the genre came from outside the country and witnessed growth in global streams of almost 70%.
Spotify’s Streaming Trends In Pakistan Feb 2021-Feb 2022:
As I cruised along Shahrah-e-Faisal, listening to nostalgic tunes from the nineties while only partially succeeding in blocking out the city hustle and bustle, all of my attention was immediately captured by the most unique billboard I had ever seen. It was advertising money transfer through Easypaisa in 3D. What made it mind-blowing in my eyes was the fact that the footage playing within the screens seemed even more than three-dimensional as the cubic screen itself.
Upon further inquisitive research, I found out about Easypaisa’s new campaign that has been built around a completely new concept in outdoor advertising – a 3D anamorphic display billboard. The display showed many different ways through which one can send money via the Easypaisa App, including transferring to mobile wallets, bank accounts, and even directly to CNICs. The same installation had been placed in Islamabad a few weeks back as well. Upon reaching out to the teams at Easypaisa for more information, they were kind enough to share some interesting statistics on the industry-first initiative.
The teams also shed light on their previous marketing campaigns that redefined creativity, while successfully establishing a deep connection with all audiences. Previous campaigns like Phatta Note, Eidipaisa and #UnitedByCricket among others, have all broken previous advertising and marketing records and won numerous local and international awards. Just last year, Easypaisa won five golds, one silver, and a bronze Effies in recognition of the company’s brilliant marketing campaigns.
The jaw-dropping visuals of the anamorphic display were created in colorful 3D animation displayed on a cubical billboard, playing on all sides.
An anamorphic display uses 3D animations, mixed with depth and perceptual illusion to create an immersive experience that brings visuals to life. These billboards were installed at Shahrah e Faisal, Karachi and Faizabad Interchange, Islamabad for promoting Easypaisa’s fer-fer campaign.
The campaign achieved a tremendous total outreach of more than 3.76 million, out of which half a million consisted of on-ground interception and 100,000 television impressions. Social media outreach exceeded 1.9 million impressions, solidifying the brand’s place at the forefront of innovation. Digital media outreach included a total of 145,000 publication views, 997,000 Twitter impressions, and 15,000 comments across social media channels.
To watch the revolutionary advertising campaign, click the link below:
Krispy Kreme is planning to build delivery-only locations in the U.S. and Mexico this year, the company said during its Q4 2021 earnings call. This announcement follows a pilot in the United Kingdom, which grew to include more than 50 “dark shops.”
Dark Shop Concept
“What we do with dark shops is just another opportunity to get another spoke, which increases the ability to have delivery along the route, which we couldn’t do directly from one of just our hubs. So it’s a low-cost investment, but it gives you a fresh doughnut drop that can get to that customer.” Said Krispy Kreme CEO Mike Tattersfield.
“It’s a low-cost investment, but it gives you a fresh doughnut drop that you can then get to that customer in there.”
The dark shops are not ghosting kitchens because the company doesn’t prepare any food there. It’s just a location where the company brings its doughnuts to every day. Customers within a 20-minute radius can then order doughnuts delivered from such shops.
Krispy Kreme Delivery-only Concept
Krispy Kreme has converted its business to a “hub-and-spoke” model, in which it delivers doughnuts from larger shops where it makes doughnuts, or hubs, to smaller shops and in-store kiosks.
Image source: lovefood.com
The company tested its delivery-only shops in the U.K. providing national coverage from more than 50 such locations. They said they are building up capabilities into the U.S. and Mexico markets this year.
Krispy Kreme has also used campaigns, such as the “Day of Dozens” to offer promotional codes and drive more business to its delivery channels.
Krispy Kreme’s off-premise business has been successful in markets like the U.K. and Australia. It generated up to 40% of the sales mix in 2018, well before the pandemic accelerated off-premise channels.
Other markets have since adopted more off-premise access points facilitated by digital capabilities. In the U.S. Krispy Kreme began focusing more on digital sales in 2019 with a store remodel that integrated in-store ordering with online orders, delivery and an area for mobile order pickup.
Stay tuned to Brandsynario for the latest news and updates.
The Pakistani market of automobiles seems to be on the up and up. With the Bolan being introduced with AC after what seems to be eons and now the latest Swift’s introduction, things look hopeful. There is also a lot of talk about Pakistanis preferring locally produced cars now as opposed to imported ones. Have a look at the latest entry:
The Pak Suzuki Motor Company (PSMC) has inaugurated its new model after more than a decade of its launch. There is a new version of the highly popular hatchback and it’s taken the country by surprise. PSMC also held the launch event of the new Suzuki Swift 2022. The event took place in Lahore and alongside the mega reveal, all the information on the different variants was also shared.
Image Source: Start up Pakistan
The Variants Of It
The new Suzuki Swift of 2022 has been launched in three variants. These three include the Swift GL Manual which is the base variant, the Swift GL CVT that is the mid-variant, and the Swift GLX CVT as the premium variant.
Image Source: Car Spirit
However, here’s the best part. The prices of the variants (all of them) are controlled. This is the change that has people excited because seeing the tremendous rise of prices of cars in Pakistan, people finally have a more reasonable option.
The Prices of Variants
The Swift GL manual is priced at Rs. 2,499,000 which is a good comparison as opposed to other cars. The middle variant which is Swift GL CVT is priced at Rs. 2,699,000. Lastly, the premium variant which is the Swift GLX CVT is priced at Rs. 2,899,000.
Image Source: OLX
What’s The Current Climate Like?
A recent analysis shows Pakistanis are now more into locally produced cars. This is because the import duties have skyrocketed making many cars now simply out of reach. In addition to that, the process has become so complicated that people would rather go to a local outlet and get their new transport. Moreover, this is also because the local automobile industry has stepped up and improved its game.
Not only has a partnership with China and Pakistan companies been producing the best quality cars at a much lower cost, but there is also more local variety now. What do you think? Let us know in the comments below.
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The exoticization of the local is a common trope in many editorials for brands as of late. The common projection of this is usually men and women in the Androon areas of the city. These people are in their tradition, day to day get-ups and going about their daily life.
Most of these projections also involve people from the lower class which is beyond problematic. Now, there’s a new company that has hopped on this problematic bandwagon and it’s being called out.
The PinkTree is a local brand that makes desi clothes with bright prints. They’re known for their minimal designs and aesthetics that we covet in summers. As all the brands gear up for the summers and start rolling out their campaigns, PinkTree did the same. Only the difference was that PinkTree was about to nosedive into a lot of hate.
Have a look at the pictures from their upcoming collection:
If you see the images, there is a clear difference between the model, the clothes, and the people featured as props. This is, in essence, exploitative because you’re showing and using their life as a prop. As a decoration. Moreover, the price of one kurta in the picture is probably what the people earn in a month— isn’t this distinction disgusting?
Women who observe the burqa do it to stay away from the roving eye of the public. Was their consent taken to be featured on the social media of a renowned brand? What is also highly likely is that while the model must be paid per item of clothing, these ‘props’ were not.
What Are People Saying?
People are calling this campaign out for being tone-deaf. They’re done with seeing their culture being exploited by their very own. How can we fight outsiders when our very own are expediting this process? The netizens are no longer just passive consumers of whatever a brand rolls out in front of them. There’s a shift in the psyche— they care about what they see, what they buy.
In this day and age, PinkTree’s irresponsible campaign has probably lost its, customers, rather than making more. Have a look at what people had to say:
Wedding season is in full swing and chances are you might be a bridesmaid this time around. If your best friend is on the cusp of wifehood, she might be in need of love, patience, and a whole lot of gifts too. In that case, this gift guide will be your savior for this wedding season and many more in the future. Get one of these perfect gifts and gain brownie points.
1. Personalised Hat
A personalized hat with her name will be the perfect addition to her wardrobe. You might be wondering why and it’s because it’s the perfect beach accessory! If she’s on her way to the honeymoon, the hat with her will make her remember you. This also applies to all future trips to beaches!
Image Source: Adore Culture
2. A Spa Set
A spa set will be a God-sent gift for any bride-to-be, especially your bestie! Brides may be pampered a lot during their wedding days but they’re also the most tired. Gift them a spa set so they can relax a little at home!
Image Source: My Domain
3. Home Decor
Home decor items are an unusual gift but here is why they are special. When your bestie gets married, she’ll be moving out of her own home and shifting to a new one. That is why home decor items will help her set her new home with love and with memories!
A great cookbook can be a special present. Newlyweds are mostly interested in going out to dine or in our culture, are constantly going to dinners or lunches. A cookbook can help them plan a day-in where they can cook together and enjoy!
Image Source: My Domain
5. Frame
You could also frame your best picture together and personalize it with a quote, a line, or any date. Pictures say a thousand words indeed so make yours count when you gift it.
6. Personalised Jewellery
Personalized jewelry with her wedding date can be a special gift. It can be a ring, a necklace, or even a bracelet— something they can wear all the time. It will be like having a piece of their wedding on them all the time (aside from the ring duh!).
Image Source: Pinterest
7. Loungewear
Their trousseau is full of fancy clothes and the wedding shopping also entails all extra outfits. Gift them something casual, cool, and super comfy. A nice loungewear set is so versatile and will be a memorable gift.
KARACHI, 24 February 2022 – Standard Chartered Bank Pakistan Limited (SCBPL) delivered a resilient financial performance in 2021 with a profit before tax of PKR 24.8 billion compared to PKR 23.6 billion in 2020. Performance was driven by strong balance sheet growth, continued productivity improvements, and risk discipline.
The Bank’s revenue was lower by PKR 3.5 billion primarily due to a sharp reduction in interest rates in Q2’20 and market volatility. Despite investment in infrastructure and inflationary pressures, administrative costs continue to be well managed through operational efficiencies and disciplined spending resulting in a decrease of 3% year on year. Moreover, strong recoveries and lower impairments as a result of the prudent risk approach led to a net charge of PKR 0.5 billion compared to a net charge of PKR 4.9 billion in the comparative period.
All businesses have positive momentum with strong growth in underlying drivers. This is evident from the pickup in net advances, which have grown by PKR 56 billion (up 31%) since the start of the year. This was a result of a targeted strategy to build profitable, high-quality, and sustainable portfolios. With a diversified product base, the Bank is well-positioned to cater to the needs of its clients. On the liabilities side, the Bank’s total deposits grew by PKR 70 billion (up 13%), whereas current and saving accounts grew by PKR 63 billion (up 12%) since the start of the year and comprise 92% of the deposit base.
The Bank continued to make good progress against its strategic priorities. The global network differentiates the Bank for its clients, bringing forth innovative solutions, product specialization, and structured offshore offerings. The Bank strives to maximize the contribution to SBP initiatives on promoting housing finance and is consistently ranked amongst the top three. As of now over PKR 3 billion have been dispersed under the Mera Pakistan Mera Ghar scheme. SCBPL is also amongst the top five contributors towards the Roshan Digital initiative and channeled remittances of over USD 320 million since inception and contributed USD 270 million to the investments in Naya Pakistan Certificate (NPC). The Bank is the first in the industry to offer Raast payment services to clients through all three channels i.e. Over the Counter, Mobile App and Online Banking.
Standard Chartered has continued to invest in technological advancements and digital infrastructure to provide further convenience and cyber security to clients’ digital transactions. With the launch of its digital bank, Standard Chartered is now able to reach more clients across the country and provide them with digital banking services that have now enabled clients to open Current or Saving account through our Biometric enabled SC Mobile app. The App also offers the convenience to activate Debit/Credit cards or foreign exchange conversion. Plans are also in place to offer a host of other products and services that bring more accessibility to our clients.
Commenting on the results, Mr. Rehan Shaikh, Chief Executive Officer, Standard Chartered Bank (Pakistan) Limited said, “I am pleased to announce our results for the year 2021. They demonstrate strong foundations and a clear path towards delivering on our strategic priorities. The new ways of working introduced by the Bank are delivering concrete outcomes in terms of productivity and our approach to business. Our pivot to digital continues to result in greater efficiency and growth in underlying drivers while positioning the Bank for the future.
As a Bank, we have continued to make a mark on sustainability and impact through the execution of several sustainable finance transactions, reduction in carbon footprint, and efforts to tackle inequality and promote greater economic inclusion through Futuremakers by Standard Chartered. We stand fully committed to playing our part in the growth story of Pakistan whilst providing best-in-class banking to our clients.”
Karachi: Euro Oil Pvt. Ltd. and Shahnawaz Pvt. Ltd. have signed a lubricant supply agreement. The Chief Operating Officer of Euro Oil, Mr. Sohail Ahmad, and the Director & General Manager of Shahnawaz, Mr. Naseem Shaikh signed this agreement. This ceremony was witnessed by Mr. Burak Isildak, Market Manager – Turkey & Middle East of PETRONAS Lubricants, Mr. Majid Maqbool, General Manager Lubricants Euro Oil, and Mr. Taqi Mohammad, Director Technical Shahnawaz.
According to this agreement, Euro Oil will supply PETRONAS Syntium to Shahnawaz for Mercedes cars in Pakistan. PETRONAS Syntium is specially formulated with Cool Tech Technology that helps defend against excessive engine heat, keeping engines performing optimally for a trouble-free drive.
Karachi, 24th February 2022 – GroupM, WPP’s media investment management group, announced the Pakistan rollout of its AI-powered brand safe influencer marketing solution, INCA, in a virtual event. Leveraging GroupM’s unmatched scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.
INCA’s proprietary end-to-end AI-powered platform provides unique creator and audience insights, fraud detection, workflow tools, content amplification, and detailed campaign reporting dashboards. It leverages a proprietary algorithm that uses real-time data to source, curate, and match influencers and publishers to a brand’s campaign objectives to deliver the most credible partners and content for the greatest impact.
“We are thrilled about INCA’s launch in Pakistan. We look forward to helping brands scale up their digital campaigns through our best-in-class AI-enabled influencer marketing technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers,” said Naveed Asghar, CEO GroupM Pakistan.
With specialist teams in four regions and 30 countries, INCA has created more than 2,500 campaigns with over 100,000 content pieces for more than 300 unique clients around the world. Clients in Pakistan can now leverage the additional benefit of global expertise and run campaigns across YouTube, Instagram, Facebook, Twitter, and TikTok.
Marketers are looking to increase their influencer marketing investments, with the industry growing at breakneck speed, estimated to be a US$13bn industry in 2022. However, campaigns can be challenging and laborious to plan, execute, and track.
Publishers, influencers, and their content need to be manually identified, screened, and managed to ensure quality and brand safety, while the rise of fake followers enabled by bots makes it harder to tell if an influencer is a genuine and valuable creator. These challenges make clear the need for trusted and scalable solutions for brands looking to invest.
“Using technology to challenge norms is the route to change the landscape. INCA addresses these challenges to provide a trusted network of verified influencer partners and campaign management processes. With this step we expect for ecosystem to change in order for us to bring that change in Pakistan we have INCA at GroupM,” said Ghulam Jillani, Business Director (INCA), GroupM Pakistan.
“At INCA, we build genuine relationships between brands, consumers, and creators to drive business outcomes for clients and maximise returns on their digital spend. Influencer marketing is growing at a phenomenal pace in Pakistan and we look forward to implementing INCA’s influencer marketing solutions for our valued clients in this region,” said Ateeq Rehman, CIO, GroupM Pakistan.
