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ICCIA set to host 5th session of Best of Entrepreneurship session in the field of Green Entrepreneurship

KARACHI December 1st, 2022: The Islamic Chamber of Commerce, Industry & Agriculture (ICCIA) will conduct the 5th round of the “Best of Entrepreneurship Pakistan (BOE)” series in Karachi. The theme of the event is Green Entrepreneurship in Pakistan and will highlight the opportunities it has in store for private sector representatives and entrepreneurs related to the green economy transition and the challenges they face on an everyday basis.

The Best of Entrepreneurship series has been designed and developed by the ICCIA. The events include a series of complimentary activities implemented at different levels, including panel discussions and entrepreneurial stories with an open space to share policy recommendations and trends that will shape and create a sustainable future.

The objective is to generate momentum for increased entrepreneurial activity in Pakistan by sharing sector-specific information and best practices with leading entrepreneurs and private sector representatives about their journey and available support being provided by ecosystem stakeholders.

“On behalf of the Islamic Chamber of Commerce, Industry, and Agriculture, I believe that it is important now more than ever to create awareness and find indigenous solutions for transitioning to green energy, managing plastic waste, and understanding the contribution of all these factors towards climate change. Such initiatives, like the Best of Entrepreneurship Series Pakistan, create visibility about the work that is being done in sector-specific areas and enhance ecosystem-wide knowledge and synergies,” Ms. Aalia Jafar, Director of International Relations, Islamic Chamber of Commerce, Industry & Agriculture (ICCIA), said about the upcoming BOE event.

The event’s first session will be titled “Greening the Energy Sector: Opportunities & Challenges.” It will be moderated by Sajjeed Aslam- Regional Lead, ACCA, ESG, & CEO. The guest speakers for the session will include Mujtaba Khan, CEO Reon, Zain Haq,  Vice President/Global Head – Agriculture & Forestry, Chairman of Board SPL PLC, Shell, and CEO K-Solar.

The second session will be “Plastic Pollution: Local Solutions to a Global Problem.” Guest speakers session include Dr. Yasir Nawab, Associate Professor / Dean SET, National Textile University, Shiza Aslam, Head of Circular Plastic Institute, KSBL, Khawaja Bilal Hussain, Senior Vice president, Head of Strategy, Sustainability and Business Development, Engro, Shariq Vohra, Former President, Karachi Chamber of Commerce and Industry & Executive Committee Member of FPCCI, and Waleed Bin Ayub, Sr. Packaging & Sustainability Development Manager at Unilever. The session will be moderated by Syed Saad Ali Pasha, Head of Business Development at ICCIA.

Other notable personalities such as Farhan Adil Mehboob, Director S.Mehboob & CO, Ahmad Shabbar, Founder, Director, and CEO of Garbage Can, Kumayl Khaleeli, CEO of Zephyr Power, Hamza Nisar Kushtiwala (Author of BEHIND THE GREEN), and Andeel Ali (Head of M&E department at the National Incubation centre, Karachi) will also be present at the event.

The session will be held on December 8th, 2022, between 10:00 am – 5:00 pm at the Karachi School of Business and Leadership (KSBL), Karachi.

5 Pakistani Brands That Took Inclusivity & Diversity Seriously

Inclusivity and diversity have been the topic of debate for quite some time now. While it’s easier to discuss the narrative, implementation of the idea is not always welcomed. Building a culture of inclusiveness is critical to brand growth. Unfortunately, our approach to inclusivity has a substandard standpoint. However, it is extremely essential to maintain an overall conclusive environment where people no matter how they look or feel are welcomed.

The global scale of how inclusivity and diversity are being approached with a more open perspective is better than ever. The statistics in Pakistan show that almost 31 million people in Pakistan are living with some form of disability. Fortunately, a few brands in Pakistan, including those under P&G are also doing their part in introducing those to society who add the same values as everyone else. On International Day of Disabled Persons, we thought of mentioning some Pakistani brands that have introduced inclusivity and diversity on a major scale.

1. foodpanda

foodpanda broke all barriers to inclusivity when the company hired an amputee for its riding service. The rider takes pride in making an earning for himself proving that disability can and should never let you stop from doing whatever you plan to achieve. This move of foodpanda was welcomed by netizens and consumers all over Pakistan.

2. Ariel 

Ariel has stepped aside from the norm as the company took measures to hire people with some form of limitation. One of the brand ambassadors from Ariel can comply with all of her job responsibilities without speaking a word. Similarly, a warehouse manager who can’t see poses a strong envision among the workers. These employees are given fair opportunities as they are trained by the company according to the requirements of their job.

3. Safeguard 

Another company by P&G which has embraced inclusivity and diversity is Safeguard. The brand has embarked on a journey while hiring people who can communicate unconventionally. Nonetheless, helping consumers without letting their disabilities come in the way.

Read More: What Is Sustainable Fashion? Here’s Everything You Need To Know

4. Depilex Salon

Depilex has been an advocate for burn victims for the longest time. The company now gives those victims a hand by hiring them so that they can contribute and give back to society without letting themselves be a victim.

5. KFC

KFC Pakistan has also taken on the initiative to welcome diversity by hiring differently-abled employees at the company. Adeel Rana is among those who have been working with the brand while being given creative opportunities to look forward to more in life.

Read More: How Biotech Can Revolutionize Healthcare

Stay tuned to Brandsynario for the latest news and updates.

Sindh Enterprise Development Fund and U Microfinance Bank Enter Into Institutional Collaboration For Provision Of Subsidized Credit To MSMEs In Sindh

Karachi – December 02, 2022: Sindh Enterprise Development Fund (SEDF) and U Microfinance Bank (U Bank) have formed an Institutional Collaboration to provide subsidized credit for Micro, Small & Medium Enterprises (MSMEs) in Sindh. The agreement aims to foster economic development through the provision of subsidized credit facilities for innovative projects in Sindh.

The Memorandum of Understanding (MoU) of this partnership was signed by Ms. Mariam Pervaiz, Chief Commercial Officer & Chief of Staff – U Microfinance Bank and Mr. Khizar Pervaiz, CEO – SEDF, while the signing ceremony was presided over by Mr. Kabeer Naqvi, President & CEO – U Microfinance Bank and Mr. Syed Qassim Naveed Qamar, Special Assistant to Chief Minister Sindh for Investment Department and PPP Projects. The event was attended by various officials and dignitaries from the public and private sectors, including Syed Mansoor Abbas Rizvi, Secretary to Government of Sindh-Investment Department, other members of SEDF Board of Directors, and senior management officials from U Microfinance Bank.

Under the said agreement, U Bank will provide micro-loans to MSMEs in Sindh and SEDF will provide mark-up subsidy on these loans to develop entrepreneurial ability in the rural economy of Sindh. The expected outcome of the collaboration between SEDF and U Bank is to create a win-win situation for all stakeholders and create an enabling environment that is conducive to financial inclusion and balanced growth.

Speaking on the occasion, Mr. Kabeer Naqvi, President & CEO – U Microfinance Bank stated, “The rural sector of our country is currently going through challenging times in light of the recent climate change and its impact. Public and private partnerships at such a time are key to help uplift the masses and economically enable them. Providing subsidized loans to MSMEs will not just enhance the spirit of entrepreneurship and improve incomes, but will also in the longer run create employment opportunities and facilitate financial inclusion in rural as well as urban regions.”

This collaboration is a step towards the financial inclusion of vital segments of the economy that are often overlooked by larger financing institutions. This will lead to the modernization of the rural economy of Sindh and pave the way for the overall growth of Pakistan’s economy.

Jazz Business Showcases Garaj, Adtech At Connect 2022

Karachi – 02 December 2022: Jazz Business showcased its state-of-the-art onshore cloud platform Garaj and AdTech portfolio, Data Analytics as a Service (DAaaS), at an interactive event with IT industry stakeholders and corporate representatives at Connect 2022 held in Karachi.

During the event Ali Naseer, Chief Business Officer, Jazz signed a memorandum of understanding (MoU) with Saqib Saleem, CEO & Director, MCB Arif Habib Savings & Investment Limited to provide seamless cloud services for its operations through Jazz-powered Garaj.

Asif Ikram, Secretary, Information, Science and Technology Department, Government of Sindh and Junaid Imam, Member (IT), Federal Ministry of Information Technology & Telecommunication also attended the event and briefed the industry stakeholders about the policies being formulated to accelerate the digital ecosystem. In addition to the cloud platform, Jazz Business also showcased its AdTech and Data Analytics as a Service (DAaaS) portfolio.

Ali Naseer, Jazz’s Chief Business Officer, also interacted with stakeholders at the meet-and-greet and said, “Business innovation, today, requires powerful technology solutions.  Globally the adoption of digital technology is taking place at such a rapid pace and scale that we simply cannot compete without the right public-private partnerships that implement a holistic digital ecosystem at the grass root level. At Jazz Business, our core philosophy is to offer solutions that help businesses adopt digitalization faster.

Alibaba.com To Discuss Potential E-commerce Opportunities With Lahore-Based Businesses At Hybrid Event

Lahore – 2 December, 2022 – Alibaba.com, a leading platform for global business-to-business (B2B) trade announced that it will hold an export seller summit in Lahore on 8 December 2022 at Nishat Hotel. The event will emphasize on the opportunities for exporters, manufacturers, wholesalers, traders and retailers in Lahore to reach the global online B2B buyer base.

The hybrid event, which will be live streamed concurrently online will gather existing and aspiring exporters and provide tips and advice on practical ways to start an online export business using the Alibaba.com platform. Additionally, it will answer frequently asked questions by small and medium-sized enterprises about how to overcome obstacles and expand their businesses in the global B2B e-commerce industry.

The Alibaba.com seller is being organized to highlight the emerging eCommerce narrative “Bharo Digital Export ki Nayi Udaan Lahore se”. It will shed light on diverse topics including the potential of B2B e-commerce, how to start exporting using Alibaba.com, trends in selected categories such as apparel, leather and textiles and the Alibaba.com ecosystem. Real-Life Alibaba.com seller success stories will also be shared.

The event will feature a line-up of experts in the export and e-commerce fields, including Mr. Song Song, Head of Alibaba.com Pakistan; Mr. Maaz Mehmood, Executive member of Sundar Trade and Industry Association; Mr. Ahmed Jahangir, Executive Director of Home Textile Business at Nishat Mills; Ms. Amy Li, Marketing Head at Alibaba.com Pakistan; and Mr. Aziz Ur Rehman, Founder of Adan Enterprises.

Alibaba.com will also discuss about the previous success stories of sellers working through their platform in Pakistan and how it is acting as an e-commerce pillar to this industry. Alibaba.com is now more focused to increase the e-commerce industry in Pakistan, especially in Lahore to make B2B trade as easy and as accessible as possible for buyers and sellers.

The Alibaba.com event is now open for registration. Interested parties please sign up here

https://us06web.zoom.us/webinar/register/1116690414629/WN__q4UUsezRg2os7FyZTwNSA.

Spotify Wrapped 2022: How To Find Your Top Songs, Artists & More

Image Soouorce: BGR

Many subscribers to the music service were excited to see what their listening preferences will be in 2022 after the music service had teased the feature’s release over the previous several weeks. However, the time has finally arrived, and hundreds have flocked to the app to see their findings. With thousands of people uploading their “Wrapped” every year, what once began as a viral marketing campaign in 2016 has grown into a massive event for music lovers and social media users.

What is Spotify Wrapped?

Image Source: Distractify

 

Spotify, an audio streaming service, releases a feature called Wrapped once a year. Users can use the feature to learn about their musical preferences over the previous year, including the artists, genres, podcasts, and more.

Its features

Spotify has said it has introduced the Wrapped experience in 2022, which is brand-new. Fans will be able to explore and enjoy their year in listening to the new experience. With a new exciting feature that not only tells you about the music you listen to but what that says about your music choice, fans may discover their listening personality.

Based on their 2022 listening tendencies, fans will discover which one of the six ‘Listening Personality’ types Spotify has established they are. Top musicians can also sell you merchandise and inform you of their most recent and forthcoming activities.

New Features

Image Source: Engadget

Spotify is also introducing a brand-new service this year that will enable users to get personalized greetings from their favorite musicians. Over 40,000 artists, including Taylor Swift, Billie Eilish, Sir Elton John, Dua Lipa, and many more, will contribute to these. The Your Artist Messages program will provide qualified fans a personalized video stream in 2022 that includes thank-you messages from some of their favorite musicians, followed by your most-played song from that artist for the previous year.

How to Find it

You may go into the app or go to the Wrapped hub to see if you’re Spotify Wrapped. If you’re using the app, go to your Spotify home screen. Tap on the text where it says ‘Your 2022 in review’

Image Source: Brandsynario

You will be directed to a new screen where all you have to do is tap on ‘Your Wrapped is here’.

Image Source: Brandsynario

Have you checked your Spotify Wrapped yet? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

6 Electric Heaters You Can Buy In Pakistan At Amazing Prices

Image Source: The Drive

Winter in Pakistan has finally arrived. While some may enjoy the chilly nights, there are some who would never want to leave their cozy homes or rather stay busy putting on layers of clothes. For those who would like to stay indoors this winter, here are some affordable electric heaters you can buy to make your homes or office spaces even more cozy and warm:

  1. Hitachi Electric Room Heater

Price: Rs 2000

This strong electric room heater’s box shape makes it perfect for opulent household use. This infrared heater has unmatched safety features. For turning on each rod, there are two tiny buttons rather than any knobs. The large power connector further fortifies this heater’s defense against sparks and power outages in Pakistan. It is available on Daraz and OLX and gets delivered within a week

  1. NTN plus Carbon Heater

Price: Rs 2800

The best and most affordable carbon heater is the NTN Plus Carbon Electrical Heater. The element of a carbon infrared heater is constructed of carbon fiber, exactly like a light bulb, making carbon heaters the finest option. A carbon infrared heat lamp has a longer lifespan and a lower element temperature, both of which provide a gentle radiant heat that effectively warms the skin. Carbon heat lamps are appropriate for small spaces that benefit from close-up heating.

  1. Simbo Halogen Heater

Price: Rs 4000

Modern electric heater with a sleek and small design, the Simbo Halogen Heater is excellent for home usage and has a variety of applications based on where it is installed and its intended use. An oscillating thermostat on this halogen heater offers even warmth throughout the space. The heater is high-quality, has a long lifespan, and is simple to install and regulate. The heating element in it is halogen.

  1. Gree Electric GEH-800

Price:  Rs 7000

The Gree Electric Heater is the ideal remedy for Pakistan’s chilly winters. The Gree Electric Heater’s Quartz Tube and exquisite appearance make it the finest for interior aesthetics. Green quartz heaters are far more effective than fans and halogen heaters, giving you portable, eco-friendly warmth that will warm your home throughout the chilly winters.

  1. National Gold Fan Heater

Price: Rs 4990

Electric Heaters You Can Buy In Pakistan At Amazing Prices

A transportable fan heater is the National Gold NG-786-27M. It is a fantastic option for anyone who appreciate travelling and being outside. This compact fan heater is intended specifically for outdoor activities like camping and hiking. It may be utilized at home, at work, and in other settings. The device is really easy to use. Installing it is simple. It is really safe to use and simple. When you are outside, this device can keep you warm and cozy. It has a lengthy lifespan and is quite strong.

  1. Simbo Carbon Stand Heater

Price: 8500

The Simbo Carbon Heater A-21 is a small, attractive heater that looks well in any room. It is mostly utilized in rooms like the bedroom, living room, study, workplace, and others. You may choose between 400W, 800W, and 1200W of electricity, depending on the size of the space. Being a freestanding item, it is also particularly practical for outdoor use. Metal and ABS are used to build the device. It performs oscillations.

All the above products can be delivered right to your doorstep by Daraz and Olx.

Stay tuned to Brandsynario for the latest news and updates

Netflix Rolls Out 9 More Games Including Some Of Your Favourite Ones

Netflix has announced the release of nine latest mobile games to add to its collection making it a total of over forty games – the company announced this month. The streaming giant will have about fifty titles in the mobile game catalog by the end of 2022.

Netflix’s Latest Game Collection 

Netflix’s latest games collection includes nine brand-new games as well as a replica of FarmVille which was originally developed by Gameloft. The list of the latest Netflix releases is mentioned below.

  • Country Friends
  • The ‘FarmVille’ clone developed by Gameloft
  • ‘Reigns’ Three Kingdoms, a card-passing strategy game
  • ‘Skies of Chaos,’ an arcade-style shooter
  • ‘Flutter Butterflies’, a game for butterfly collectors
  • ‘Cats & Soups’, a relaxing cooking game.
  • ‘Hello Kitty Happiness Parade’
  • ‘Immortality’
  • ‘Stranger Things: Puzzle Tales’
  • TV game, ‘Triviaverse’

Read More: Pakistanis Say YouTube Is The No.1 Online Video And Music Platform

‘Country Friends’ was released by Gameloft back in 2015 at the time when FarmVille and Hay Day were soaring high. While Country Friends also allows fans to follow their farming fantasies Netflix is hoping that this game will more likely add a new range of experiences and ideas for the fans of Farmville.

Netflix’s Version Of Hit Games

Another superhit launch by Netflix is the re-launched version of Stranger Things: Puzzle Tales, based on the popular Netflix series. The game is developed by Next Games and is available for free on both Apple Store and Google Play Store. However, ever since Netflix acclaimed the rights to the game for a whopping $72 million, it is now exclusively available for Netflix subscribers only. The game is the third installation in the lineup of Stranger Things games followed by Stranger Things: 1984 and Stranger Things 3: The Game.

Other repeated releases by Netflix include ‘Hello Kitty Happiness Parade’ which follows the theme of ‘Subway Surfers’ and ‘Temple Run.’ The game which was released on 29 November features adorable characters including Hello Kitty, My Melody, and Pompompurin. In the ‘Hello Kitty Happiness Parade,’ the players can join Hello Kitty’s friends in a festive parade where they can show off their dance moves. To keep the party going the players must avoid traps and dance smartly.

Image source: gameloft

How To Get Netflix Games?

The latest releases are available on iOS and Android devices and can be found within the Netflix mobile app. All you need to do is to click on a game and then you will be redirected to the app store to download the game separately. Then you need to add your Netflix login information to play.

Read More: Mini-Guide On How To Delete Your Netflix Account

Have you played any of the Netflix games? Let us know in the comments below,

Stay tuned to Brandsynario for the latest news and updates.

6 Beautiful Restaurants In Karachi To Enjoy Your Winter Nights

Nothing calls for winter nights more than good food and amazing company. The chilly winter breeze coupled with delicious food is everything you need to have a good time. Whether it’s a casual setting or a formal dinner spending time with your friends and family is the ultimate therapy. So, today, we share with you some amazing outdoor restaurants to have a taste of amazing food and weather.

1. Big Tree House

Big Tree House has an immaculate vibe that can not be matched. Whether you want to have a low-key dinner and chill out or want to spend the night with some zeal and zest the restaurant can always come to your rescue. With stunning indoor and outdoor arrangements, the location also makes for a perfect spot for birthday celebrations and dinners.

Located at:  Old Clifton Rd, Karachi

2. Ghalib Restaurant

A hint of desi never hurts anyone and in this case, lots of desi is sure a way to go. Ghalib is the latest addition to Karachi’s food scene. Taking the desi aesthetic up a notch, Ghalib’s reviews have been inevitable since day one. The rooftop seating arrangement is a perfect match to Karachi’s weather if you want to enjoy desi food in an amazing environment.

Located at: Rooftop at Habitt Building On Main Tipu Sultan 

3. Coconut Groove

Coconut Groove is another extremely aesthetically pleasing addition to Karachi’s food books. Straight out of a jungle fairytale, the tall trees, dim lights, spacious interiors, and soothing vibe makes the restaurant in all and all a perfect option for winter dinner parties.

Located at: Tipu Sultan

4. Cote Rotie

If you want to go on a little extravagant treat and don’t care about breaking the bank, then Cote Rotie is the perfect fit for you. Cote Rote lands among the best of the best eateries in Karachi and there is no doubt that the food is worth the hype. Add Cote Rotie to your must-visit spot and thank us later.

Located at: Clifton

Read More: 7 Delicious Spicy Chicken Wings Recipes You Can’t Resist

5. Clock Tower

If the cold doesn’t bother you and you fancy yourself a winter sea breeze, then try Clock Tower for a change. The perfect weather and food are bound to make your night a memorable one.

Located at: Defence Phase 6

6. Aylanto 

An oldie but goldie. Aylanto’s food never disappoints and neither does its environment. The soothing vibe and calm interior are everything you need if you are looking for some downtime with your friends or a significant other.

Located at: Clifton

Read More: Reasons Why Caffeine Doesn’t Affect You

Looking forward to visiting these restaurants? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Spotify Wrapped 2022 Is Here: Atif Aslam And Talha Anjum Ranked Most-Streamed Pakistani Artists Of The Year

Karachi, December 01, 2022 –This year’s Wrapped is both a celebration of a year gone by and an invitation to join in on the fun. Spotify is unveiling its 2022 Wrapped campaign and personalized user experience inspired by just that. At the same time, the world’s most popular audio platform is also unveiling the top artists, songs, and playlists that made up the vibrant kaleidoscope of listeners in Pakistan.

The artists who stole the hearts of Pakistan

Year 2022 has turned out to be the year of Atif Aslam as the most-streamed Pakistani artist who has continued to dominate his fans’ hearts, followed by Talha Anjum who has made it to the top of the lists and remains listeners’ favorite. The local artist list also included Talha Yunus, Young Stunners, and Asim Azhar along with the legendary singer Nusrat Fateh Ali Khan. Joining the Top 10 for the first time are Abdul Hannan, Hasan Raheem and Ali Sethi.

Meanwhile, sitting at the helm for most-streamed artists in Pakistan is AP Dhillon this year, followed by Arijit Singh who remains widely popular in the country. Other prominent names among top most-streamed artists include Pritam, Gurinder Gill, Sidhu Moose Wala, The Weeknd and Tanishk Bagchi.

An addition that comes as no surprise to the list, given a dedicated fanbase and the growing love for K-Pop in the country, is BTS. The boy-band that has carved a strong presence for itself amongst the local listeners also made it to the list of most-streamed artists in Pakistan this year.

The Pasoori craze continues

People still can not get enough of Ali Sethi and Shae Gill’s “Pasoori” with the hit becoming the most-streamed song in Pakistan. Earlier this year, “Pasoori” became the first ever Pakistani song that hit the top 3 on Spotify’s Global Viral 50 list, proving its global appeal.

Shae Gill, who is the most-streamed local woman artist and undeniably one of the prominent breakout stars of Pakistan this year, is also being featured as Spotify’s program EQUAL Pakistan’s Ambassador for the month of December.

Other most-streamed songs in Pakistan included “Excuses” by AP Dhillon and Gurinder Gill, and “Bikhra” and “Iraaday” by Fresh Finds Pakistan artist, Abdul Hannan, and Rovalio, taking second, third and fourth spots respectively on the list. “No Love” by Shubh came in fifth.

The rise of the next generation of artists

The year 2022 belonged to some rising stars that not only took over the local music scene but the world by storm. Abdul Hannan, who has been consistently topping the local charts, is a true example of Pakistan’s indie music scene’s tremendous success. His journey on Spotify began with the Fresh Finds Pakistan playlist last year in November. And since then, his followers have increased by 4,600%, and his average daily streams have witnessed a whopping jump of 7,600% over the same period. A year later, his name is shining bright in the top most-streamed local artists list.

Hasan Raheem and Justin Bibis’  “Peechay Hutt”, and Kaifi Khalil’s “Kahani Suno 2.0” and “Kana Yari”, which he sang along with Eva B and Wahab Bugti were part of the cohort that made up the most-streamed local tracks this year.

Wrapped Experience:

Starting today, eligible users can also access their personalized 2022 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) on the 2022 Wrapped hub.

To enjoy the Wrapped experience, head over to spotify.com/wrapped.

To learn more about Spotify Wrapped 2022 results in Pakistan, see below:

Most-Streamed Local Artists in Pakistan:

  1. Atif Aslam
  2. Talha Anjum
  3. Abdul Hannan
  4. Young Stunners
  5. Talhah Yunus
  6. Hasan Raheem
  7. Rovalio
  8. Asim Azhar
  9. Nusrat Fateh Ali Khan
  10. Ali Sethi

Most-Streamed Artists in Pakistan:

  1. AP Dhillon
  2. Arijit Singh
  3. Pritam
  4. Gurinder Gill
  5. Atif Aslam
  6. Sidhu Moose Wala
  7. BTS
  8. The Weeknd
  9. Talha Anjum
  10. Tanishk Bagchi

Most-Streamed Pakistani Songs:

  1. ‘Pasoori’ by Shae Gill & Ali Sethi
  2. ‘Bikhra’ by Abdul Hannan & Rovalio
  3. ‘Iraaday’ by Abdul Hannan & Rovalio
  4. ‘Peechay Hutt’ by Hasan Raheem, Justin Bibis & Talal Quershi
  5. ‘Kana Yaari’ by Kaifi Khalil, Eva B and Wahab Bugti
  6. Tu Jhoom’ by Abida Parveen & Naseebo Lal
  7. Ik Lamha’ by Azaan Sami Khan
  8. ‘Kahani Suno 2.0’ by Kaifi Khalil
  9. ‘Phir Milenge’ by Faisal Kapadia & Young Stunners
  10. ‘Agency’ by Rap Demon, Talha Anjum and Umair

Most-Streamed Songs in Pakistan:

  1. ‘Pasoori’ by Shae Gill & Ali Sethi
  2. ‘Excuses’ by AP Dhillon & Gurinder Gill
  3. ‘Bikhra’ by Abdul Hannan & Rovalio
  4. ‘Iraaday’ by Abdul Hannan & Rovalio
  5. ‘No Love’ by Shubh
  6. ‘DESIRES’ by AP Dhillon & Gurinder Gill
  7. ‘Tu Aake Dekhle’ by King
  8. ‘Insane’ by AP Dhillon, Shinda Kahlon & Gurinder Gill
  9. ‘295’ by Sidhu Moose Wala
  10. ‘Summer High’ by AP Dhillon

Most Popular Spotify Playlists in Pakistan:

  1. Desi Hits
  2. Hot Hits Pakistan
  3. Punjabi 101
  4. Bollywood Butter
  5. This Is AP Dhillon
  6. Today’s Top Hits
  7. desi lofi
  8. Hip Te Hop
  9. Drama OSTs
  10. Punjabi X

Top Five Most-Streamed Pakistani Women Artists on Spotify Wrapped This Year

Karachi, December 01, 2022 – With the launch of Wrapped 2022, fans are learning more about the most streamed artists, tracks, playlists and genres over the year. The top five most streamed Pakistani women artists of 2022 have also been revealed by Spotify Wrapped. The Pasoori singer and EQUAL Pakistan Ambassador for the month of December, Shae Gill, topped the list followed by Momina Mustehsan, Abida Parveen, Aima Baig and Naseebo Lal completing it.

Spotify through its unique offerings like EQUAL Pakistan has continued to commemorate female musicians in a manner that is fitting to their stature. Now in its tenth month, EQUAL Pakistan has honored Hadiqa Kiani, Nazia Hassan and Momina Mustehsan along with new voices like Arooj Aftab, Mehak Ali, Zoha Zuberi, Eva B, Natasha Noorani, and Shae Gill. Besides magnanimously showcasing EQUAL Pakistan Ambassadors each month on a digital billboard at Times Square, NYC, the campaign amplifies women’s voices to a massive global audience.

Wrapped Experience:

Starting today, eligible users can also access their personalized 2022 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) on the 2022 Wrapped hub.

To enjoy the Wrapped experience, head over to spotify.com/wrapped.

Top Most Streamed Local Women Artists

  1. Shae Gill
  2. Momina Mustehsan
  3. Abida Parveen
  4. Aima Baig
  5. Naseebo Lal

Turkey And Pakistan Celebrate The 75th Anniversary Of Diplomatic Relations

Islamabad: 1st December 2022 – Two significant Islamic nations, Pakistan and Turkey, have traditionally had cordial ties with one another. The Ministry of Foreign Affairs – Government of Pakistan recently held a colorful ceremony to commemorate the 75th anniversary of these diplomatic ties, highlighting the social unity and cultural diversity that these two countries share.

During this ceremony held in Islamabad, the diplomatic officials and prominent personalities of Türkiye and Pakistan expressed their commitment to further strengthen their progressive cooperation for mutual wellbeing. Since Pakistan was established as an independent state in 1947, its modern diplomatic relations with Turkiye were established on 30th November 1947. Prior to that, both the native populations were already unified, as they shared many religious, spiritual, emotional, intellectual, and linguistic commonalities for centuries.

On this occasion, the Chief Executive Officer of Dawlance | a subsidiary of Arçelik A.Ş., Turkey, Mr. Umar Ahsan Khan said: “The historic friendship between the two states has positively evolved over the past 75 years. Our progressive cooperation is delivering great benefits in all socio-economic fields. We believe in the tremendous potential for industrial and technological collaborations between Pakistan and Turkiye. Arçelik A.Ş. is the 2nd largest manufacturer in Europe, head-quartered in Turkiye, which has wholly acquired Dawlance – Pakistan’s leading producer and innovator of technological products. Since 2016, this robust venture has already made large-scale investments, of over 120 million US Dollars in Pakistan, to ensure sustainable growth and prosperity.”

Over the last 6 years, Dawlance-Arcelik has been striving to make Pakistan a regional hub for exports of consumer-durable products. It has invested heavily in ‘transfer of technology’ projects to pursue the “Make in Pakistan” policy adopted by the Pakistan Government. On this occasion of the 75th anniversary of diplomatic relations, Dawlance-Arcelik also shared a memento with the diplomatic officials, to affirm its commitment to nurturing relations between the two states.

UNAIDS And Ministry Of Health Commemorate World AIDS Day

ISLAMABAD –  December 01, 2022, Ministry of National Health Services, Regulations, and Coordination, in collaboration with the Common Management Unit for AIDS, TB, and Malaria, UNAIDS, WHO, UNDP UNICEF, UNFPA, UNODC, and APLHIV commemorated World AIDS Day 2022. This year’s theme of World AIDS Day is “Equalize”, this slogan is a call to action to increase the availability, quality of services for HIV treatment, testing, and prevention. Equalize calls for communities to make use of and adapt the message to highlight the particular inequalities they face and to press for the actions needed to address them.

During the event, World AIDS Day Report 2022 was launched by Mr. Abdul Qadir Patel, Honorable Federal Minister, and said that “Government of Pakistan, at both the national and provincial levels, despite competing priorities and fiscal limitations, and with the support of partners like UNAIDS, UNDP, WHO, UNFPA, UNICEF, and other stakeholders has strived to provide HIV prevention and treatment services through high impact community-based HIV prevention programme. We are going to revise national and provincial AIDS Strategies, setting the plan of action in the light of global guidance”
“There is a need to initiate a national prevention revolution, that includes all available options to stop the transmission of HIV including protection commodities, immediate initiation of antiretroviral therapy and pre-exposure prophylaxis. Specific populations and locations require additional tools such as harm reduction (needle–syringe and opioid substitution therapy programmes) for people who inject drugs.” says Mr. Mirza Nasir-ud-Din Mashhood Ahmad, Special Secretary Health, Ministry of National Health Services, Regulations and Coordination.
Mr. Mustafa Jamal Kazi, Federal Joint Secretary & National Coordination for Coordination Management Unit, AIDS, TB, and Malaria, while presenting the HIV response in the country highlighted “that Government of Pakistan has allocated PKR 2,000 million to tackle AIDS, TB, and Malaria and this shows the commitment to prevent lives from HIV infections, while significantly strengthening health systems to deliver people-centered services to those most in need.

This year, the Government of Pakistan reaffirms it support to overcome challenges pertaining to strengthening of HIV response, but also on the road ahead to achieving the Sustainable Development Goal target of ending AIDS as a public health threat by 2030.
Ms. Yuki Takemoto, UNAIDS Country Director took an opportunity to thank Federal Minister, Federal Secretary and Joint Secretary stating that “The Global AIDS Strategy, 2021–2026 provides a clear, evidence-informed blueprint for getting the AIDS response on the track. No miraculous silver bullet is needed, using the tools already at its disposal, the Government of Pakistan, together with communities and partners simply needs to translate its commitments into concrete results for people. And this can only happen when people living with HIV and key populations are provided with a platform to amplify their voices. UNAIDS supports the Government of Pakistan to translate its political commitment in strengthening HIV response in the country.

Ms. Aliona Niculita, Deputy Resident Representative UNDP Pakistan, emphasized the agency’s commitment to addressing economic, social, cultural, and legal inequalities to contribute towards ending the AIDS epidemic by collaboratively working towards build resilient health systems to enable equitable and efficient access to services embedded with utmost dignity and respect for communities.
H.E. Ambassador Henrik Persson, Swedish Ambassador to Pakistan extended his full support. He said as an ambassador I want to reiterate that the time to act is now, let’s spell a new beginning to reflect on our gains and failures of yesterday to seize the countless possibilities of tomorrow for making Pakistan HIV-free.

While addressing to the audience Dr. Luay Shabaneh, UNFPA Representative quoted that HIV/AIDS has to be integrated in high-quality sexual and reproductive health at all levels of healthcare facilities to eliminate stigma and make timely interventions.

Mr. Asghar Satti, Representative of People Living with HIV (APLHIV) said that with the support and wholehearted efforts of educating and informing the citizens against the myriad dangers posed by the HIV/AIDS rooted in ignorance we will meet success.

The Government takes the opportunity to thank all the partners and stakeholders for their continuous support to strengthen the HIV response in the country and calls upon them to play their roles. He also appreciated the support of the Islamabad Traffic Police and the Boys Scout Association for their support. Mr. Mustafa Jamal Kazi Joint Secretary/National Coordinator, MNHSR&C/CMU for AIDS, TB, and Malaria, said in his closing Remarks.

In the end exhibition of artifacts and handicrafts were displayed by people living with HIV, jail inmates and marginalized women and girls. Economic empowerment initiatives have become an increasingly popular approach for the prevention and mitigation of HIV.

Have A Look At Cougar’s Winter Collection 2022-2023

The chilly breezes of winter spread a sense of coziness in people and everyone begins to wear their winter clothes. On the other hand, people also wish to look stylish while layering warm and heavy coats or jackets. Keeping this in mind, Cougar presents its artfully crafted kicky and high-class winter collection to let you flaunt your classy look to welcome the season. It’s time to get high on style with Winter Collection 2022-2023 for carefree and pleasant looks.

Get ready Peeps! There is good news for you that Cougar has recently launched its new winter collection named SWAY.

Casual Menswear

It’s high time to upgrade your wardrobe with men’s winter wear from Cougar to keep yourself stylish and cool. The western casual menswear is sure to surprise everyone with delight. The reason is that it covers everything for you; jackets, sweatshirts, hoodies, sweaters, jeans, trousers, casual shirts, t-shirts, polo shirts, etc. This winter collection for men in Pakistan is just amazing as it holds exclusive winter clothes to amp up your looks for late-night campfires, tea parties, or hangouts.

Jackets Games are on for winter

Men always seek for best jackets that are perfectly tailored for an accurate fit. You can pull off the look with a la mode jacket from Cougar. You may don these casual jackets for attending an office meeting or catching up with friends or running several errands. These men’s jackets are fashion-forward outerwear to make you look debonair during these cold days. Skillfully crafted bomber jackets, denim jackets, parachute jackets, diamond quilted jackets,s and many more stylish jackets are available. Cougar is one of the best jacket brands in Pakistan that is honored to provide the best quality and latest styles of jackets to its customers.

On Fleek & Comfy Sweaters

Winter season sometimes becomes too gloomy to handle and for this purpose, we need colors to get rid of that feeling. Sweaters for men are full of colors to enliven your style. At Cougar, you can get an amazing variety of sweaters such as color block sweaters, knitted sweaters, zipper sweaters, jacquard sweaters, and many others. These sweaters for men will prove to be a fantastic addition to your closet.

Hoodies are your go-to outerwear

Hoodies for men are evergreen cues of fashion that never get out of style. You can finish off your smart looks by pairing them with trousers. These best men’s hoodies are ready to become must-haves for your casual looks. Cougar, as usual, facilitates you with a variety of hoodies with eye-catching designs and trims to fulfill your nifty fashion desires in the winter season such as printed hoodies, zipper hoodies, front open hoodies, sleeveless hoodies, and many others. Now, you easily get best men’s hoodies in Pakistan as Cougar has covered every trendy design for extra cozy vibes.

Casual Womenswear

When winter arrives, most women become so excited to bring back chic charms to their wardrobes. The women’s collection includes laid-back casual outfits and comfy winter outerwear. The winter clothes for women available at Cougar cover everything for fashionable women who always keep their voguish desires at their peak. Whenever you want to look trendy, and modish, visit Cougar or shop online for instant attainment.

Plushy Jackets are wardrobe essentials

Winter Jackets for Women can have impressive looks by layering the jackets from Cougar. Jackets are very cozy which remain perfect with any outfit and also keep you warm during winter. Cougar Winter Collection is full of stylish jackets to make you look no less than others.  These winter jackets for women include parachute jackets, bomber jackets, leather jackets, embroidered jackets, jacquard jackets, and many others. You can pair your classy jacket with your favorite outfits and relish the cold afternoon of winter.

Trendy and Colorful Coats

Wear a coat when you want to add that extra plush and class to your look. The coats for women available at Cougar hold the captivating charm that you will hardly find at anywhere else. The versatile variety of coats for women present at Cougar has different silhouettes, collar styles, hemlines, and closures to add the factor of versatility to each coat.  These stylish coats are essential to your winter wardrobe. The comfy feel of the coat caters efficiently to the coziness of winter.

Unique Sweater Assortment

Whenever you choose a sweater, you must ensure the right fit as per your requirement. The outstanding assortment of sweaters for women at Cougar is very diverse as it contains knitted sweaters, sleeveless sweaters, checkered sweaters, turtleneck sweaters, and many other designs. Cougar offers complimentary colors of sweaters to complete your winter wardrobe. You can look chic and snazzy at a time by layering the sweaters from Cougar winter collection.

Let’s Conclude

It is easy to conclude that Winter Collection 2022-2023 offered at Cougar Clothing is the trendiest to finish off the smart looks you have always desired. If you wear these outfits, you are sure to turn heads. These winter clothes from Cougar are going to make your winter special and fashionable. So, don’t get late and set the stylish vibes and move ahead to show off your timeless looks without any hesitation. You can visit your nearest Cougar’s outlet or shop online.

YouTube Announces Top Trending Videos, Creators, Breakout Creators, Shorts, And Music Videos Of 2022

Pakistan, Karachi, 1 December 2022: YouTube has released the lists of the top trending videos, top music videos, top creators, breakout creators, and top shorts for Pakistan for the Year 2022. It is safe to say that Pakistani audiences enjoyed a wide range of content that kept them entertained throughout the year.

Farhan S. Qureshi, Country Director at Google, said: “YouTube has helped create an ecosystem in Pakistan that allows people to pursue their passions as full-time jobs while also enabling them to support their households financially. Pakistan has over 5,400 YouTube channels with over 100,000 subscribers, and over 350 of them have more than a million subscribers. It is also thrilling to see that the number of Pakistani YouTube channels making 1 million or more in revenue (PKR) has increased by more than 110 percent in a year. This year, we’ve had some amazing content creators who topped our lists in different categories and won over the hearts of average YouTube users with a wide range of content and creativity.”

In 2022, we saw a variety of videos that were the most popular in the country, dominated by the Pakistani drama and film industry. A Telefilm ‘RUPOSH’ on a young couple embarking on the journey of love and matrimony took the number one spot on the Top Trending Videos list followed by the first episode of the famous Pakistani dramas Kaisi Teri Khudgharzi’s and Sang-e-Mah’s. Here is the complete list of all the top trending videos.

Top Trending Videos

 

  1. RUPOSH | Telefilm – [Eng Sub] – Haroon Kadwani | Kinza Hashmi | Har Pal Geo
  2. Kaisi Teri Khudgharzi Episode 1 – 11th May 2022 (English Subtitles) ARY Digital Drama
  3. Sang-e-Mah EP 01 [Eng Sub] 9 Jan 22 – Presented by Dawlance & Itel Mobile, Powered By Master Paints
  4. 100 Days Building A Modern Underground Hut With A Grass Roof And A Swimming Pool
  5. Make a longest toy train with Pepsi cans 🚂 Cars at Home – DIY
  6. CHAKKAR’ Full Movie | Neelum Muneer | Ahsan Khan | Yasir Nawaz | Javed Sheikh | Ahmed Hasan
  7. The Best Crushing things with Car Compilation!
  8. Drama Serial Sinf e Aahan | 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟬 | 29 January 2022 | ISPR
  9. Dr Aamir Liaquat Hussain Ka Humshakal – Awaz Aur Andaz Bhi Dr Aamir Liaquat Jaisa
  10. Ertugrul Ghazi Urdu | Episode 108| Season 5 Finale

Top Shorts

This year in Pakistan, funny, entertaining, and creative shorts resonated well with the Pakistani audience. In 2022, the list reflects the persistent popularity of various types of content. ‘Power Tools Racing Is INTENSE!!’ ‘, ‘Meri bhen Meri jaan Meri kanwal🥺❤️Ye kya hogaya 😂 Roman khan #Shorts’ , He was fed up 😂 | #shorts  and Bhabi Ki Chalaki – Inteqam #shorts were the top five shorts of 2022. Here is the full list.

  1. Power Tools Racing Is INTENSE!!
  2. Meri bhen Meri jaan Meri kanwal🥺❤️
  3. Ye kya hogaya 😂 Roman khan #Shorts
  4. He was fed up 😂 | #shorts
  5. Bhabi Ki Chalaki – Inteqam #shorts
  6. Zara Noor Abbas – 𝐅𝐮𝐧𝐧𝐲 𝐒𝐜𝐞𝐧𝐞 #Ehd_e_Wafa #Shorts #HumTv
  7. Cewek Bercadar Nemu uang Ditungguin Sampai Kepanasan azizah N Ferry
  8. BRED ASMR! 🖤❤️ #satisfying #shorts #asmr #asmrsounds #relaxing #davidbeck #fyp #fun #relax #trend
  9. This little guy turned out so perfect 😭❤️ #satisfying #snow
  10. The Olympics NEEDS This Sport!!

Top Music Videos

For the top music list, 2022 was defined by the success of Coke Studio Pakistan. Unsurprisingly, Ali Sethi and Shae Gill’s song  ‘Pasoori’ topped the chart and garnered over 450 M views on YouTube. The famous Sufi song on Coke Studio  ‘Tu Jhoom’ took the second spot whereas, ‘BAMB AAGYA’ by Gur Sidhu got the third spot. The list is diverse in music genres and ranges from folk to classical, trendy to hip hop indicating how Pakistani audiences listen to all kinds of music. Check out the complete list:

  1. Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill
  2. Coke Studio | Season 14 | Tu Jhoom | Naseebo Lal x Abida Parveen
  3. BAMB AAGYA (Official Video) Gur Sidhu | Jasmine Sandlas | Kaptaan |New Punjabi Song 2022
  4. THE LAST RIDE – Offical Video | Sidhu Moose Wala | Wazir Patar
  5. Coke Studio | Season 14 | Kana Yaari | Kaifi Khalil x Eva B x Abdul Wahab Bugti
  6. Kacha Badam Song | Bhuban Badyakar | Kacha Badam Song Remix | Badam Badam Song | New Song 2022
  7. Humraazi | New Song | Haroon Kadwani | Kinza Hashmi | Wajhi Farooki |
  8. KAKA New Punjabi Song – Mitti De Tibbe (Official Video) | Afsha Khan | Latest Punjabi Songs 2022
  9. LEVELS – Official Video | Sidhu Moose Wala ft Sunny Malton | The Kidd
  10. Aj Kal De Yaar Lootere | Sonia Khan | Ansaar Khan | Ibrar Khan | ( Official Video ) | Shaheen Studio

Top Creators

 

This year saw YouTube Creators at the top of their game with the majority of them coming up with more innovative and creative videos than ever before. Daily vloggers Maaz Safder World and Ducky Bhai occupied the top two slots due to their entertaining and funny content throughout the year followed by the famous Pakistani food channel, Ijaz Ansari Food Secrets. Check out the complete list below.

  1. Maaz Safder World
  2. Ducky Bhai
  3. Ijaz Ansari Food Secrets
  4. Salman Noman
  5. BaBa Food RRC
  6. Shaz Safder World
  7. Sistrology
  8. Zulqarnain Sikandar
  9. Mr How
  10. Naya Pakistan

Breakout Creators

Meanwhile, the list of breakout creators who have demonstrated impressive growth and created a massive following on YouTube was led by Salman Noman, who has managed to cross 10M subscribers, which is an incredible milestone for an individual YouTube creator. Other content creators like Gulshan Kalra, an mujjuu___14 took the second and third spots in the list of Breakout Creators. Their content, consistency, and creativity have inspired every content creator. Here is the list of the top wonderful breakout creators in 2022.

  1. Salman Noman
  2. Gulshan Kalra
  3. mujjuu___14
  4. Azhan5star
  5. Pragati Verma Shorts
  6. Shorts Break
  7. Shaz Safder World
  8. sagar kalra (Shorts)
  9. jaanvi patel
  10. Ishaan Ali 11

Top 10 Photo Editing Apps In 2022

You might be shocked by how much a smartphone app can accomplish with images. Even more complex features like gradients, overlays, blemish removal, HSL color correction, and masking, are no longer the exclusive domain of desktop picture applications. Apps for both the iPhone and Android that do all common picture editing tasks are included in this list of the top mobile photo editing programs. Some also provide cloud storage, organizing tools, and even private social picture areas.

Here are some of the best editing apps you can find:

  1. Adobe Lightroom Mobile

Image Source: Google Play

Even if you don’t use the desktop version of Lightroom, Adobe’s industry-leading photo processing software, Lightroom Mobile is a fantastic photo app. Deep post-shot editing is available on the mobile app, as well as a camera option that allows you to shoot in raw format on the iPhone (Android users may do this with their native camera), giving you more control over exposure, white balance, and other characteristics of your photos. Even filters like black-and-white can be used when taking pictures.

  1. Adobe Photoshop Express

This streamlined version of Adobe’s flagship Photoshop program is yet another success. Photoshop Express is a premium app like Lightroom Mobile, however, its subscription plan costs less than Lightroom’s at $2.99 per month or $34.99 per year. Photoshop Express is frequently used more for collages, blemish removal, text overlays, masks, and compositing than for picture restoration and enhancement, just as the comparable desktop product.

  1. AfterLight

This tool-rich and surprisingly capable iPhone app which is simple to use. (Android users: Although the Afterlight app is available on Google Play, it is not suggested because it hasn’t been updated since 2014). The free edition of Afterlight comes with a decent range of fundamental editing functions, including exposure, contrast, cropping, saturation, and others.

  1. Google Photos

Although the primary benefit of Google Photographs is that it lets you keep your photos in the cloud, the mobile app also provides a big selection of both conventional and cutting-edge photo editing capabilities. More features are available in Google Photos for subscribers to the company’s Google One storage plan than for free users, including numerous highly useful filters including Dynamic, HDR, Luminous, Radiant, and Airy.

  1. PicsArt Photo Studio

Image Source: Google Play

PiscsArt has long marketed itself as multi-purpose picture software. It contains an almost limitless number of editing and improvement tools. Additionally, it has a social component through photo sharing. The software now has an AI text-to-photo image generator and Discord integration.

  1. Pixlr

Pixlr began in 2008 and has been a player in the free picture app market for a long time. It is well renowned for being a free online picture editor. Canva-inspired templates, vibrant overlays, and a good selection of collage layouts are some of the templates’ strong points. Additionally, you receive all the common photo editing tools.

  1. Polarr

Polarr offers a network for photo editors as well as tools for editing and enhancing images, similar to Lightroom and PicsArt. It’s accessible online and on all popular desktop and mobile devices. It provides a multitude of gradients, overlays, retouching, and modification capabilities in addition to the usual brightness, contrast, shadows, and so forth.

  1. Polish

Image Source: Google Play

Polish is a free picture editing software with powerful capabilities. It has tools similar to Photoshop’s masking feature and can change your photo using AI-powered art style transfers, similar to Prisma. There are many things you can do for free, but the most eye-catching tools and effects cost a reasonable $7.99 per year for yearly feature updates, or you can choose to pay $14.99 once.

  1. SnapSpeed

Snapseed, one of the first mobile photo editing applications to innovate, joined Google’s portfolio in 2012. Even though it hasn’t had many updates since 2020, it still provides some reliable photo-improving tools. With Snapseed, you can make adjustments by swiping your finger left or right, or up or down to select which adjustment you want to make.

  1. VSCO

Image Source: Pinterest

For many years, VSCO has produced filters for use by professional photographers. Its app has all the typical editing and correction features in addition to the filters you would anticipate from a mobile app. It provides a community for photographers, similar to several other applications on our list. That community is the focus of the hottest new feature, VSCO Spaces, which allows approved users to share, comment, and debate content.

Do you use any of these photo editing apps? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Reasons Why Caffeine Doesn’t Affect You

Image Source: San Diego Health

Around two billion cups of coffee are consumed daily by individuals all over the world, yet some folks just don’t grasp the buzz. They don’t experience the energy boost that caffeine is supposed to cause, or even worse, coffee merely makes them uneasy and ill. There are several reasons why caffeine could not have the desired impact, including high and low sensitivity. Your genes are just one of them!

You might be too used to caffeine

Your first cup of coffee certainly had a strong flavor and gave you the want to jump from buildings. However, after a while, you need another and maybe even a third to achieve the same result. In other words, your body adapted to it! Caffeine tolerance sets up quite fast in our bodies. Try reducing back if you believe that your excessive and frequent drinking may have stopped having an impact on you.

Image Source: Minute School

Use herbal tea or freshly squeezed fruit juice in place of coffee on the weekends, during times when you aren’t working, or on holidays. If you enjoy the flavor of coffee, go for decaffeinated coffee instead because it has the same scent and flavor.

Medical Conditions

Patients with liver disease, infants, pregnant women, women during the luteal phase of their menstrual cycles, and women who have slower metabolisms of caffeine. Contrarily, smoking increases the rate at which caffeine is metabolized almost twofold.

Image Source: Health Grades

Your Genes

You might not handle caffeine well if even a tiny quantity makes you nervous, restless, and ill. And genetics have a role in it. Let’s examine the genetic foundation of caffeine metabolism in more detail.

If you have a genetic variation of the caffeine-metabolizing CYP1A2 gene that is unfavorable, your body generates less of the enzyme and you metabolize caffeine more slowly. Coffee (and other caffeinated beverages), therefore, has a more powerful impact on you.

Despite how good it sounds, people with this particular genome can have greater blood pressure as a result of drinking coffee, which makes them more prone to illnesses associated with high blood pressure.

However, carrying undesirable versions does not need you to give up your preferred morning routine. You are just being warned that consuming too much caffeine may be detrimental to you and that you should reduce your intake. With the personalized recommendations our DNA test provides, you may find out precisely how much caffeine is advised for you.

The statement “caffeine doesn’t affect me” should not deter you. You can recharge your batteries in other ways.

Exercising

Image Source: Man Matters

A short morning workout, some stretching, or a post-meal stroll will increase circulation, sharpen focus, and have other positive effects on your general health.

Don’t use your phone before going to bed

Your sleep is disturbed if you use a smartphone, tablet, or e-reader. According to research, using light-emitting technology before bed might make it harder for you to fall asleep, decrease your melatonin levels, which help you sleep better, and make you less awake the next day.

Sleeping Hack

Open the blinds as you sleep. Your body is in sync with the natural world’s cycles. According to research, seeing a sunrise or other gradually growing light source might assist your body to realize that it is time to get up and begin the day.

Stay tuned to Brandsynario for the latest news and updates.

PepsiCo Introduces Limited Edition Pepsi For FIFA World Cup 2022

Image Source: Doha News

PepsiCo, as part of its new venture, has released a limited-edition flavor in honor of the FIFA world cup 2022. The limited-edition grape-flavored Pepsi in Qatari national colors allows fans to engage in football-related activities as they enjoy the iconic football moments. The packaging comes in a bright red color. The soft drink cans feature the faces of fans and football lovers honoring their love for the most highly anticipated event.

The product was launched alongside the release of a Pepsi Annabi brand-led video featuring the Qatari footballers. Aamer Sheikh, CEO of, PepsiCo shares his thoughts regarding the PepsiCo collaboration stating,

“What happens outside the field has become just as important to the build-up and excitement as what happens on it. To celebrate local pride with supporters here in Qatar, we are launching across stores an innovative new Pepsi Annabi grape cola in the Qatari national team’s colors. The company with whom we are partnered as an ‘Official Beverage Partner’. We are also launching Pepsi soft drink can designed with faces of fans draped in the national colors of Qatar and other countries. Meanwhile, encouraging them to stay thirsty for more personalized cheers, more celebrations, more Pepsi.” 

Read More: Jazz And Sprite Collaborate For A New Exciting Offer “Thand Rakh”

PepsiCo Partnership With FIFA 2022

As the Official Beverage Partner of FIFA 2022, PepsiCo’, Aquafina and Gatorade, will extend their support toward players. The latest innovation will allow the players to maintain performance and aid recovery, both on and off the field with refreshing beverages. Players will also have access to an elaborate portfolio of PepsiCo sports products.

Image source: Qatar tribune

Mansoor Al Ansari,  General Secretary of Qatar Football Association in a statement said,

“We are delighted to partner with PepsiCo as part of a multi-faceted relationship that will unlock hydration solutions for our team and bring a new level of fan engagement to the Qatar community.”

Read More: Pakistan’s Cricket Superstars Debut As Action Heroes With Free Fire

The latest limited-edition grape-flavored cans will also be available in stores nationwide allowing fans to celebrate on a more personal level.

Stay tuned to Brandsynario for the latest news and updates.

8 Common Winter Health Myths That NeedTo Be Busted

Image Source: Medical News Today

Winter season brings along with it a myriad of myths that often tends to hinder the way we enjoy this season. Staying healthy during winter is another crucial thing to make sure you have the most fun. Trying to maintain good health is optimum but can be done without indulging and believing in certain myths. Today, we debunk some of them so you can enjoy this season to the fullest.

1. Allergies Go Away When The Temperature Drops

According to experts, allergies are often worse during the winter season and both indoor and outdoor allergens tend to have the same effect. If your symptoms are relieved after taking an antihistamine, it’s time for you to visit the health practitioner.

Image source: healthline

2. Gloomy Weather Doesn’t Require Sunscreen 

“Because the Earth’s surface is closer to the sun during the winter months, we are exposed to more harmful rays without even realizing it,” says experts. Make sure to leather up even if the sun is down because in all its glory it still is releasing harmful rays which tend to cause major damage.

3. Lack Of Sunlight = Depression 

Gloomy weather is usually linked with depression and mood changes. However, the truth is far from it. Busy schedules, routine changes, and spending more time indoors during winter might be the actual cause of weather changes.

Read More: Simple Chocolate & Coffee Desserts To Enjoy This Winter

4. Working Out In The Cold Is A Big No 

Research shows that running during winter increases the pace and burns more calories. Meanwhile, a faster workout can spike your endorphin levels which can increase your energy levels.

Image source: bloominglives

5. Flu Shots Can Make You Sick 

Flu shots can make you sick sometimes but it’s probably due to a reaction to the flu shot. The side effects include fever and soreness which resembles flu because the vaccine which is made from a dead virus triggers the immune system.

Image source: cnn

6. Temperature Rise Can Cause Hairfall

A Zurich study conducted on 823 women for six years found that the most hair is lost in the summer and the least in the winter. The dry scalps can result in hair growing unhealthy, brittle, and breakable hair which might look like you are losing hair.

7. The Temperature Of Drinks 

Once you swallow a liquid it adjusts to your body temperature. Whether cold drinks cause cold and hot drinks to help you keep warm, is more of a myth than the actual truth.

Image source: realbuzz

8. Antibiotics Cures A Cold

Antibiotics are effective against bacteria. The same is not true in the case of a cold since it is caused by a virus. The best way to recover from a cold is to increase fluid intake and manage your symptoms.

Read More: Men’s Fashion Trends In Pakistan You Need To Know For Winter

Stay tuned to Brandsynario for the latest news and updates.

A.P. Moller – Maersk Opens Doors To 560,000 sq. ft. Integrated Logistics Park At Port Qasim In Pakistan

Karachi, 30 November 2022: A.P. Moller – Maersk (Maersk), the integrated logistics
company, inaugurated its new Integrated Logistics Park at Port Qasim in Pakistan today.
Present at the inauguration were His Excellency Jakob Linulf, the Danish Ambassador to
Pakistan, Honorable Chairman Port Qasim, Rear Admiral (R) Syed Hasan Nasir Shah
HI(M), Hasan Faraz, Managing Director, Maersk Pakistan, the leadership team at Maersk
Pakistan and leaders from the top businesses in Pakistan.

The Covid-19 pandemic impacted economies worldwide brought most lives to a
standstill and disrupted the global supply chains. However, goods did not stop moving
around the world and all the essentials required to battle the pandemic kept moving.
This was possible because shipping and logistics companies showed immense resilience
in their operations amidst the most challenging times. Ships kept sailing, ports stayed
operational, warehouses remained open, and cargo kept moving despite international
borders getting closed.

During this time, Maersk’s integrated logistics solutions created maximum value for
importers and exporters. Maersk’s end-to-end solutions ensured customers’ cargo kept
moving. The warehousing facilities especially strengthened Maersk’s position by being
able to store goods that were in lower demand and slowed down supply chains when
needed. This garnered a lot of confidence in the customers’ minds about Maersk’s
resilience, commitment, and ability to react quickly and appropriately to the changing
behavior of the end consumers.

Building on this background, Maersk Pakistan took the bold decision to invest in an
Integrated Logistics Park that would act as a warehouse, including a consolidation &
fulfillment centre and cold storage, at Port Qasim. Maersk Pakistan went on from
acquiring a 26-acre land parcel to carefully designing and constructing a six-shed facility
spread over 560,000 sq. ft. that will answer all the requirements of its customers
through a single location. This facility will cater to storage requirements of cargo from
retail & lifestyle, Fast Moving Consumer Goods (FMCG), automotive and technology
sectors. Located within Port Qasim, the Integrated Logistics Park will be the perfect
warehouse destination for customers to manage their import and export cargo with the
least time delays while connecting to and from vessels.

The Maersk Integrated Logistics Park will come equipped with modern Warehouse
Management Systems. With Maersk taking care of the movement of cargo – ocean
transportation on one side and landside transportation on the other side of the
warehouse – customers will experience lesser handovers of their cargo, leading to
higher efficiencies, faster turnaround times, deeper visibility and better control over the
cargo movement. All of this will result in better predictability of supply chains.

Hasan Faraz, Managing Director, Maersk Pakistan, commented during the inauguration
of the facility, “At Maersk, our purpose is to improve life for all by integrating the world.
With our state-of-the-art Integrated Logistics Park, we want to ensure that we play an
important role in connecting and simplifying the supply chains for importers, exporters
and traders of Pakistan.” He added, “I am proud of this major investment in Pakistan
and is a critical building block in the logistics infrastructure. It is also apt to recognize the
unwavering support our customers have extended, with whom we could have
meaningful conversations that helped us design a solution that creates value in their
supply chains.”

His Excellency Jakob Linulf, the Danish Ambassador to Pakistan, said, “Pakistan has
incredible potential to grow, and there are enough opportunities for trade to flourish
here. Despite the various current challenges, Maersk has played an important role as a
trusted partner for Pakistan’s traders.” He added, “Maersk’s commitment to invest in a
large facility such as the one inaugurated today in Port Qasim speaks volumes of the
potential that is out there to be harnessed.”