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Powered by TCL, Peshawar Zalmi Releases “Zalmi Raalal” Official Anthem

TCL, Pakistan’s No.1 LED TV Brand, has launched their most anticipated anthem for PSL 8, “Zalmi Raalal,” in partnership with Peshawar Zalmi. “Zalmi Raalal,” directed by Hassan Dawar himself, is a star-studded, action-packed mash-up of music, fashion, and sports, the three primary passions of Peshawar Zalmi. The music video features cricket’s top superstars Darren Sammy and Babar Azam, as well as Pakistan’s biggest celebs Mahira Khan and Hamza Ali Abbasi, and was produced by Naughty Boy, who has worked in the worldwide music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith. “Zalmi Raalal,” Peshawar Zalmi’s official hymn for 2023, is an ode to passion, a story about the beauty and power of the KP region and its people. Since its release, the anthem has received over one million views across all online channels, and the numbers are rapidly increasing.

The star-studded and narrative-driven hymn prominently features Zalmi ambassadors and sportsmen. The original teasers, which featured Hamza Ali Abbasi riding a horse and Mahira Khan strolling as Zalmi ambassadors, further added to the excitement around the anthem. The anthem also features Peshawar Zalmi’s leading players, including Babar Azam, Muhammad Haris, Saim Ayub, Arshad Iqbal, Salman Irshad, Khurram Shahzad, Usman Qadir, Sufiyan Muqeem, and last but not least, Peshawar Zalmi’s head coach Darren Sammy, who is also an honorary Pakistani and well-liked by all Pakistanis. The beauty and diversity of Peshawar Zalmi’s hymn are further fueled by the fact that it produces harmonic harmony between Pashto, Urdu, and English, making the entire anthem a work of art.

Each year, the release of the highly anticipated team anthem generates millions of views and becomes the most watched musical content of the season. The beauty of TCL and Peshawar Zalmi’s anthems, however, lies in the fact that it is an avenue that provides upcoming young talent with a chance to express their talent.

Majid Khan Niazi, TCL’s head of marketing, said, “At TCL, we’ve always been passionate about bringing hidden talents to the forefront, and the PSL cricket-mela provides us with the perfect stage to showcase our unwavering commitment to the nation. We’re proud to power the electrifying anthem, ‘Zalmi Raalal’ of the mighty Peshawar Zalmi, as well as their team, with our unwavering dedication to fostering new talent and making this PSL season a thrilling, unforgettable experience. So, join us in celebrating the spirit of cricket, as we gear up to make history and leave a lasting impact on the game.”

Mr. Nausherwan Effandi, CCO Peshawar Zalmi, commented, “We take immense pride in the content that we make, especially our much-awaited team anthems featuring the biggest names from the world of sports and fashion. We believe in promoting upcoming music artists in the country and by giving them an opportunity to work with an International Music Producer, Naughty Boy, Peshawar Zalmi showcases its commitment and promise of feeding the passion and creativity of our youth.”

With Zalmi Raalal out, TCL and Peshawar Zalmi have made headlines yet again with a musical rendition that exemplifies passion and creativity at its best. Please share your thoughts in the comments area.

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EBM Leaves Everyone Stunned At GulfoodExpo 2023

English Biscuit Manufacturers (EBM) took part in the Gulfood Expo 2023 with a stunning pavilion that attracted both foreign visitors and potential customers, piqued their interest, and left them wanting to know more about the company’s brands and their intentions to enter overseas markets. This year, EBM debuted their creams portfolio in the Middle East, which included its two most successful brands, RIO and Sandwich.

The commitment of EBM to continue investing in R&D to bring consumers cutting-edge products is consistent with the company’s goal of nourishing lives. EBM holds events like Gulfood in high respect since they enable the company to expand significantly in the global market.

Speaking on the occasion, the Managing Director and CEO of EBM, Dr. Zeelaf Munir, said: “We are thrilled to be here once again and are grateful for the opportunity provided to us by Gulfood to showcase Pakistan’s capability when it comes to producing baked goods. Despite the economic challenges faced during these tough times, we have been able to strengthen our position as a market leader. We remain fully committed to providing healthy and nutritious baked delights to our consumers in Pakistan and beyond.”

Executive Director at EBM, Shahzain Munir said: “The feedback from the international community has been very encouraging. We are very pleased with how they displayed a willingness to learn more about our brands and our future plans. The reason behind EBM’s expanded footprint is the result of the immense hard work of over five years. The exploration of opportunities to expand our international business remains one of our key priorities, as we will be able to contribute towards the growth of Pakistan’s exports as a company, which is the need of the hour in the current times.”

EBM takes great delight in exporting its goods to the United States, the United Kingdom, Canada, Europe, the Middle East, and Africa. EBM has a solid presence in more than 30 countries. It continues to dominate the market and be at the fore of the FMCG sector’s ongoing evolution. In order to fulfil its mission of nourishing lives, hearts, and communities, EBM plans to continue offering products that are high in quality and nutrition.

Ramadan In Pakistan: Why Can’t We Make It Easier For Our People?

Muslims around the world observe a month of fasting during the holy month of Ramzan, also known as Ramadan. Muslims completely submit to Allah’s Will by abstaining from eating, drinking, and other self-indulgent behaviors from sunrise till nightfall. Ramadan is the month that is commemorated in Pakistan with the greatest amount of reverence, seriousness, and submission.

Fasting is viewed as a time to purify one’s mind, spirit, and body rather than as a punishment. Everyone in this place prays, fasts, and revels in the straightforward yet sublime pleasures of the holy month with joy and fervor. When people first see the Ramadan moon, the excitement begins. As individuals begin stocking up on necessities in order to prepare for the fasting month, there is a flurry of activity in the streets well into the night. While the ladies begin to prepare the Suhoor (pre-dawn) meal, the males go to the mosques for Taraweeh prayers.

Image Source: Lost With Purpose

Month Of Holiness Or Inflation? 

For Muslims around the world, Ramadan is one of the holiest months in the Islamic calendar. As far as Pakistan is concerned, it has long been customary for the inflation rate to rise during Ramadan. There are two distinct categories of Muslims in the nation who are looking forward to this month. For some people, it gives joy and benefits, while for others, it brings a significant sum of money. Yet when the cost of food reaches astronomical levels, it becomes a curse for the poor while the business community and hoarders who benefit as much as they can from this Ramadan month see it as a godsend.

The majority of Pakistanis love a hearty breakfast like paratha (buttery flaky flatbread) served with their preferred curry. Another favorite is milk-soaked jalebis, which are crispy fried orange spirals. There is always tea served after breakfast, no matter what it is. Some homes just serve the typical breakfast fare of eggs of every description or omelet, along with thick, oiled parathas. With boiled eggs, juice, bread, and tea, the groups that are concerned with their figures want to keep things light. For others who are less fortunate, it can be meals from the previous evening. The wealthy, on the other hand, might go to one of the many opulent hotels to enjoy a five- or six-course meal. Talk about being extravagant.

Image Source: Arab News

In addition, due to the current economic climate, the poor people who make only a few hundred dollars each day after working all day have nothing to do, their lives are in danger, and they are concerned about setting their stoves on fire. They are confined to their homes, and there is no way for them to make money. Profiteering has emerged in this difficult situation, and while cutting their prices in honor of Ramadan, profiteers have increased the cost of daily food products at alarming rates.

Even though it is a Muslim nation, there is no leniency in the pricing of highly necessary and in-demand foods during the holy month of Ramadan, including flour, gram flour, oil, potatoes, tomatoes, lemons, sugar, red chilies, chicken, watermelon, dates, etc. There is a tremendous sense of oneness during the holy month, far more so than the rest of the year, despite the fact that this country is home to so many different cultures and sects.  

Image Source: Pinterest

Less people are at work and at school, and people return home earlier so they can relax and pray until iftar, or the breaking of the fast during the Maghrib (Sunset) Prayer. However, people exploit this and take days off from work. Every home should have the intriguing aroma of frying pakoras, which are grain-flour dumplings that are fried until crisp and then consumed with hot sauces. But what about those that cannot afford these? And the rich who can order “wholeheartedly” cause nothing but waste.

Image Source: Cook With Renu

Ramadan Abroad

Countries that are not Islam-dominant like the United States, India, Canada, Australia, etc have different ways of celebrating Ramadan. They may not be as enthusiastic or high in spirit because of the countries majorly being home to Christians, Hindus, or other religions.

Image Source: National Geographic

Throughout the month of Ramadan, Islamic centers across different nations frequently encourage community members to participate in customary morning and evening prayers and ceremonies. Occasionally, they even organize family-friendly events on the weekend. It is possible to easily attend an Islamic center to perform worship there because some of them are open around the clock. The prayers are usually led by a qualified Quran reciter. In order to provide opportunities for reflection and rekindling the faith, these centers frequently also host talks in the mosque.

What Do Other Nations Do?

These skyrocketing prices have compelled poor people to break their fast with only water in Pakistan. Moreover, they have nothing to eat after breaking their fast because of the high inflation rate. However in other nations, traditional iftar dinners can be shared with others to break the fast, and many mosques and volunteers will provide beverages. Even some restaurants take part, and many families decide to break their fast their several times over the holy month. Even for non-Muslims, going to a participating restaurant is a terrific way to take part in a traditional iftar feast and get to know the neighborhood’s Muslim population. Anything from American cuisine to selections from Southeast Asia, the Arab world, Africa, and Europe may be found on the menu. It’s a true feast for the senses.

Image Source: Share America

Many non-Muslims dine with their Muslim relatives or friends at this time, and numerous colleges, universities, and even eateries offer visitors to sample the cuisine and spirituality of the month. Politicians and community leaders also take advantage of this day to pay tribute to Muslims and pay visits to local centers. While there isn’t a national holiday in the nation to observe Ramadan or Eid, many Muslims nonetheless decide to take the day off from work or school to spend time with their families. The governments of many countries are also very considerate of the holy month and are lenient with Muslim citizens.

A Sense Of Unity And Togetherness 

Ramadan is unique to any country. It fosters a strong sense of community and pride. It may be a time for empty bellies, but hearts are undoubtedly full. Also, it is a time when we are especially grateful for our Muslim coworkers and friends because it is challenging for them to continue with school, work, and daily life while simultaneously observing the daily fast. In recent years, the public schools in many cities of Christian countries declared that Ramadan, Eid Al-Fitr, and Eid Al-Adha would be honored. They also provide Muslim families and citizens with food and water. Other systems help in all other ways they can. It only makes a right to recognize this festival in the same way that Christian and Jewish holidays are recognized since Muslims are a part of almost every nation. We can only hope that other states and school systems will follow.

Do other nations do a better job of celebrating Ramadan in its true sense than Pakistan? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

ACCA Organizes High-Level Conference In Karachi

The ACCA Pakistan Leadership Conversation (PLC) 2023 session in Karachi gave senior business leaders and influencers in the nation the chance to engage in future-focused discussions and present businesses and the government with a forward-looking action plan on how to weather the current economic headwinds and capitalize on new opportunities in emerging sectors.

The session concentrated on important policy reforms and business initiatives to create an environment that will allow the emerging sectors to thrive, assist the nation in addressing its current economic challenges, and set out on a path to sustainable, inclusive growth, in keeping with this year’s event theme, “Shaping the future in uncertain times: Learn. Adapt. Thrive.” 

Focusing on the central role of the accountancy profession, ACCA’s global president, Joseph Owolabi, in his keynote address emphasized: ‘As society’s expectations shift with speed and intensity, the challenges that lie ahead for business, governments, and policymakers are complex. But with skills, knowledge, and experience that transcend sectors and borders, the accountancy profession is uniquely placed to help drive the change people want to see.’   

The Federal Minister for Marine Affairs, Syed Faisal Ali Subzwari, spoke on the environment, climate change, and green growth.

Sima Kamil, the State Bank of Pakistan’s deputy governor, also spoke at the event and gave a thought-provoking speech on the subject of “Building economic resilience in unpredictable times.” 

In an insightful keynote, Muhammad Aurangzeb, President and CEO of HBL, presented a business case for the adoption of the ESG framework and described how it helps companies achieve sustainable growth by luring investments, winning client trust, boosting financial performance, and streamlining operational processes.

In an insightful keynote, Muhammad Aurangzeb, President and CEO of HBL, presented a business case for the adoption of the ESG framework and described how it helps companies achieve sustainable growth by luring investments, winning client trust, boosting financial performance, and streamlining operational processes.

Honorable Mentions  

Notable conversation leaders who contributed with their knowledge and insights included Shaista Ayesha, CEO, of SEED Ventures, Sadia Dada, Chief Marketing and Communications Officer, K Electric, Assad Hameed Khan, Head of ACCA Pakistan, Eqan Ali Khan, GM Strategy, Business Development & Innovation, Lucky Core Industries Limited, Mehvish Waliany, COO, AlKaram Studio, Muhammad Shahzad, Finance Director, and ESG Ambition Lead, Unilever Pakistan, Nazish Shekha, Senior Research Associate, CERB, Rana Nadeem, Partner, KPMG, Sarwat Ahson, Executive Director, CFA Society Pakistan, Naureen Hayat, Co-Founder & CEO, Tez Financial Services, Nasha Tengra, Senior Manager Consulting, Digital, Data, Strategy & Fintech, A F Ferguson & Co, Azfer Naseem, CEO-Alpha Capital (Pvt) Ltd, Muhammad Shamoon Tariq, Founder/CEO, Mahaana Wealth, Muhammad Shoaib, CEO, Al-Meezan Investment Management, Shahzad Shahid, Group CEO, TPS Worldwide, and Shaham Ahmed, Honorary Secretary, ICMA Pakistan. 

With a focus on high-impact initiatives that would advance the nation, the purpose of this ACCA conference is to create a meaningful framework for growth, encourage innovation, and shape forward-thinking policy decisions and commercial prospects. On February 23 in Lahore, the leaders will meet for the final time.

Seed Ventures joined as co-organizers for this year’s edition. Bank Islami and The Coca-Cola Company were the Strategic Partners. Platinum Partners included SKANS School of Accountancy, U Microfinance Bank, and The Millennium Universal College. Telenor Group Adroit Accountax/ Obox Accounting, National Clearing Company of Pakistan Limited, National Disaster Risk Management Fund, Tabani’s School of Accountancy, PAC Group of Colleges, and Mirchawala’s Hub of Accountancy are supported as Gold Partners. TCM – The Centrum Media joined as Outreach Partner and KPMG and Nutshell Group were the Knowledge Partners.

The event is also supported by the Pakistan Business Council (PBC), Pakistan Stock Exchange, Special Technology Zones Authority, Pakistan Software Houses Association, KP Board of Investment and Trade, The Centre of Excellence in Responsible Business (PBC), ICMA Pakistan, National Incubation Center, Universal Service Fund, Punjab Board of Investment & Trade, Punjab Information Technology Board, Central Power Purchasing Agency, and the CFA Society Pakistan.

With more than 241,000 fully qualified members and 542,000 future members globally, ACCA is the top organization for professional accountants. It connects people with satisfying professions, businesses with the greatest finance talent and economies with the building blocks for growth via its unmatched connections across the globe.

Is ChatGPT Now Writing Books On Amazon

ChatGPT has sent the world into a frenzy. The open AI bot has sparked an online debate surrounding the authenticity, originality, and accuracy of the content. In a recent update, the AI tool has now become the coauthor of almost 200 e-books on the Amazon kindle store.

ChatGPT For Amazon

The AI software has the potential to generate blocks of text from simple prompts. Brett Schickler, a salesman in Rochester, New York has used ChatGPT to pen a 30-page illustrated children’s e-book The Wise Little Squirrel: A Tale of Saving and Investing. The e-book which was created in a matter of hours is now being sold through Amazon.com Inc’s (AMZN.O) self-publishing unit.

Read More: Here’s How Microsoft’s New Bing AI Chatbot Is Offending Users

“The idea of writing a book finally seemed possible, I thought I can do this.” Says Brett Schickler.

Image source: kindle

Reuters has noted that Amazon’s e-book store features at least 200 titles which are openly listing ChatGPT as an author or co-author. The categories include space-inspired poetry, children’s novels about penny-pinching forest animals, and how-to tutorials on using ChatGPT to supposedly improve one’s dating life.

However, with the controversial nature of ChatGPT many authors’ have not disclosed the use of the bot. Meanwhile, it is nearly impossible to get a full accounting of how many e-books may be written by AI.

While showing her concerns about using AI bots to publish books Mary Rasenberger, executive director of the Author’s Guild says,

“This is something we need to be worried about. These books will flood the market and a lot of authors are going to be out of work”.

“There needs to be transparency from the authors and the platforms about how these books are created or you’re going to end up with a lot of low-quality books,” she added.

Read More: The Future Of Virtual Reality: Trends And Predictions For The Industry

Stay tuned to Brandsynario for the latest news and updates.

TikTok Is Coming To Cars? Here’s What You Need To Know

TikTok To Host Community Guidelines Workshops For Creators In Pakistan
Source: Motor Biscuit

TikTok, the social media app that took the world by storm, is reportedly making its way into cars. While it may seem like an odd pairing at first, TikTok’s move into the automotive world could bring about a revolution in how we use our vehicles. The next Mercedes E-Class will include a massive touchscreen, TikTok, and a selfie camera, making it the ideal vehicle for the tech-savvy and social media-conscious.

Revealed features of the New Mercedes E-Class

Let’s begin with the massive touchscreen. The 12.8-inch touchscreen serves as the focus of the E-infotainment Class’s system. The screen is extremely responsive and provides great images, making it simple to explore and operate the car’s functions. The touchscreen is outfitted with Mercedes-most Benz’s recent MBUX (Mercedes-Benz User Experience) system, which includes a slew of clever features including voice commands and gesture control. Drivers may quickly handle the climate control, navigation, and entertainment system of their vehicle with MBUX without taking their eyes off the road.

But it isn’t all. TikTok has also been integrated into Mercedes-E-Class Benz’s entertainment system. TikTok is one of the most popular social media sites right now, and Mercedes-Benz understands its significance. TikTok has been integrated into the E-infotainment Class’s system, allowing users to use the app straight from the vehicle’s touchscreen. Drivers may navigate through their favorite TikTok videos or make their own while driving. This feature is guaranteed to make long travels more enjoyable and keep passengers entertained on those long road excursions.

Here's How Japanese Automakers Put Apps In Cars Long Before Mercedes Put TikTok In The New E-Class - The Autopian
Source: The Automotive

Finally, Mercedes-Benz has introduced a selfie camera to the inside of the E-Class. The camera is on the driver’s side and is easily accessible via the touchscreen. The camera is ideal for selfies and recording special moments with friends and family. It’s a fantastic addition to the automobile that will undoubtedly provide some unforgettable moments. With the selfie camera, the E-Class transforms into more than simply a car; it’s a mobile social hub.

Does this cause safety concerns?

While the TikTok integration in the Mercedes-Benz E-Class is an innovative feature, it is critical for drivers to priorities safety and keep their eyes on the road when driving.  It’s also worth mentioning that TikTok integration isn’t a standard feature in all vehicles, and it’s up to individual automakers to decide whether or not to incorporate it. Some car manufacturers may not see the necessity for TikTok integration or may opt to focus on other features instead.

The introduction of a browsing option in cars also raised safety concerns amongst purchasers however having TikTok app in car can be proven to more distractive and tempting while driving which is why some users were not very excited about the German car maker introducing Tiktok in its new cars.

How important is this integration with Tik-Tok for Mercdes?

While TikTok integration in the Mercedes-Benz E-Class may appeal to some TikTok users, it is not a necessary or essential feature for most automobile purchasers.

The significance of TikTok integration in the Mercedes-Benz E-Class will ultimately be determined by individual consumer choices and objectives. While some may consider it a positive characteristic, others may not think so. What is more crucial is that the vehicle fits the customer’s demands and expectations in terms of performance, comfort, safety, and overall value.

Stay tuned to Brandsynario for the latest news and updates.

Prince Mini Stars vs Milka Choco Mini Stars – Blatant Copy?

Prince Mini Stars vs Milka Choco Mini Stars - Blatant Copy?
Image source: Brandsynario

While talking about innovation, brands are always a hit or miss. While some brands have done their best to come up with the most iconic products and marketing strategies, some have only managed to piggyback on others’ ideas. In a similar instance, Prince launched Mini Stars only recently in Pakistan. The product was launched in France back in 2020 and seems like a blatant copy of Milka Choco Stars leaving us hella confused.

Prince Mini Stars Or Milka Mini Stars?

The one thing that instantly came to our minds was the Milka mini stars, owned by the famous Milka company based in Germany. The similarities we recognized between the two weren’t just restricted to their packaging both brands also shared the actual product design. The only thing setting the two apart is the taste because Milka, being a German brand, is known for finely milled chocolates.

https://www.facebook.com/PrincePakistan/videos/901692747917175/

For a brand like LU which has been serving Prince in the market for as long as we can remember, staying on top of the innovation game is the key. While it is quite understandable that there could be a certain lag in producing high-quality products which are creative and innovative, it is still not ok to fool consumers.

Read More: People Are Questioning Dawn’s ‘Bran Bread’ – Is It Fake?

A Side By Side Comparison 

While taking a closer look at both the products, there is not a single difference between the two biscuits. This brings us to our next point and that is even if Prince was planning to launch a heavily inspired product, it could’ve been given a certain twist to mark creativity.

Image source: Facebook

Milka’s Choco Mini Stars

Image source: Instagram

Staying on top of the innovation isn’t just a one-time problem. Many brands have failed to fix the problem. Coming up with a product similar to other brands while only renaming it is done more often than we can remember. This isn’t only seen in the product but the marketing strategies and commercials for even the biggest brands such as Pepsi and Coca-Cola remain the same. The only difference is that they are filmed with local artists.

As far as we think, the problem doesn’t lie in the lack of creative aspects and resources but rather in what we tend to do with them. Meanwhile, with brands who have established such a name for themselves, lazing out on others’ ideas only feels like a matter of interest that is lacking at all levels.

Read More: Peek Freans Unveils Its Much-Awaited ‘Gluco Kahani Book’ At The Karachi Literary Festival

We would love to know your thoughts on this. Let us know in the comment below.

Stay tuned to Brandsynario for the latest news and updates.

Javed Akhtar Faces Criticism For His Divisive Remarks About Pakistan

Javed Akhtar, a respected Indian poet, and the author made a contentious remark at the Lahore Faiz Festival that sent Twitter into a frenzy. Many Pakistani celebrities have since spoken out against Akhtar’s comments. Throughout the festival, which took place from February 17 to 19, and in the days that followed, a number of celebrities posted images and videos on social media to express how honored they were to have Akhtar attend the event. However, the event soon deteriorated as a video of the Indian poet’s statement gained widespread popularity on social media.

Image Source: Tribune India

In the video, Akthar is heard blaming Pakistan for permitting the Mumbai attack perpetrators to “roam free” within its borders. I am from Bombay and I saw the attack on my city, the famous Indian author stated during a session at the event. Nor were the assailants Eypgtians or from Norway. These attackers are still at large in your nation. Thus, you shouldn’t be offended if an Indian has unresolved issues. Here is the video.

Several celebrities voiced their opinions on the allegation and denounced the implications as the video gained popularity. Pakistani superstar Shaan Shahid took to Twitter, saying: “He is quiet regarding the murders in Gujrat despite knowing who the culprit is. Yet, he is searching for those behind the 26/11 attacks in Pakistan. Who give him a visa?” 

The actor and YouTube video producer Arsalan Naseer also disputed this claim, adding in his signature funny style: “How can you say something like that sitting in a hall full of Pakistanis?” He further joked, “Maybe India should make a movie on him now, titled “jaanbaz likhaari.” 

Saboor Aly, referring to the incident with the Indian pilot Abhinandan Varthaman, said: “Our hearts are so huge, we send Indians back safely after offering them a cup of tea,” among other celebrities who have criticized the Jashn-e-Bahara composer. She did object to the fact that everyone in attendance at the session had praised Akhtar’s statements, though.

Here is another reaction from a netizen on Twitter.

Sharmila Faruqui, the leader of the Pakistan Peoples’ Party (PPP), also criticized Akhtar for his “controversial” comments, saying that the singer should be invited back.

But, that was not where the issue ended. Following the incident, Akhtar justified his remark in an interview with an Indian media outlet.

Another video showed him saying, “What is important is that the hall full of Pakistani people clapped when I said that,” Aijaz Aslam and Resham are two more famous people who have denounced the degrading remark.

What do you think about this whole situation? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

realme Increases Its R&D Funding To Support Ever Famous Charging Technology

In Lahore, Pakistan, Wednesday, February 22, 2023., realme, the world’s fastest-growing smartphone brand, confirmed the upcoming release of its next-gen flagship realme GT 3 which will feature a world-leading 240W fast charging. Powering this industry innovation is realme continuous investment in R&D resources. The brand has now invested in a dedicated R&D center named realme Global Institute of Leap-forward Technology.

The brand purpose of realme is to empower youthful consumers with cutting-edge design and technology. Keep in mind that realme continues to invest in increasing the competency of its product. To speed up breakthroughs in smartphone design, the firm has already established four significant design offices across the globe. Realme’s strategy and commitment to accelerating ground-breaking innovations for future product development are reflected in the devoted R&D resources.

The institute’s main responsibility will be to create significant technological advancements. The primary responsibility of a research and development center will be to compile and organize user feedback while also directing the creation of future directions. This will result in a more flexible and agile development, enabling realme to deliver services with higher quality and speed across all technical areas as well as in product and marketing.

Realme International Leap-Forward Institute includes  More than 60 technical experts from around the world that will work together to oversee the future product competence of Realme. Realme also increased the size of its R&D team, which now accounts for 60% of all employees. Realme will focus on six key industries: charging, photography, displays, gaming, chipsets, and industrial design. Together with developing its internal workforce, the institute will collaborate closely with external as well as internal partners and industrial labs. Additionally, it will hasten the exploitation of customer demand and result in more effective R&D and marketing collaboration.

Yao Kun, President of realme Global Research and Development, said, “Innovation enables a more rapid technological transformation through new inventions that did not exist before. Therefore, we are proud to announce that the realme Global Institute of Leap-forward Technology was established to create a research framework to support our business growth going forward and create the leap-forward innovations needed by the market.”

In addition, the Spire Strategy will serve as the foundation for each phase of product development, ensuring that each new product is outfitted with at least one of the leap-forward technologies.

Realme’s primary goal is to create unique items that customers adore using cutting-edge design technologies. Realme will enhance the product experience through the Spire Strategy, ensuring that each product has superior design, performance, and experience. These three pillars will serve as the sturdy base for the complete product experience, including technology, design, performance, and more.

Realme will introduce the 240W fast charging capable realme GT 3 smartphone to the world market. On Tuesday, February 28, 2023, an event at the Mobile World Congress 2023 in Barcelona, Spain, will showcase this smartphone. One of the works of art created by the “Realme Global Institute of Leap-forward Technology” is the fastest 240W charging technology in the world. As a result, future technological advancements will have even greater potential because of the worldwide integration of R&D resources.

Patagonia: Making Profit Without Losing Soul

Image source: The Los Angeles Time

What comes to your mind when you hear the word Patagonia? If you are not a geography buff then most likely, you would associate the name with one of the most sustainable brands in the world. If you are a geography buff, you might say it is a cone-shaped peninsula in Southern America that makes the part of both Chile and Argentina. How come a geographical region has been associated with a brand name that has the fame to be the most sustainable brand in the world?

Behind the phenomenal brand positioning of Patagonia is the personality of the founder of Patagonia Yvon Chouinard. If Yvon Chouinard, growing up in California, had not been an avid rock climber, there would not have been Patagonia, US outdoor clothing brand.
Writing in his autobiography “Let my people go surfing” he called himself a reluctant businessman and reserved some of the harshest words for businesses as he called them enemies of nature and held them responsible for poisoning the earth with effluents from factories. Yet, he believes that businesses can enrich people’s lives by becoming a source of good.

Image Source: Brand the Change

True to the vision of its founder, Patagonia positions itself as a brand that serves as a platform for consumers who care for the earth and its environment. Making “Earth” its only shareholder, Patagonia donates 1 percent of its sales to environmental activists. Recently they have announced that Patagonia Purpose Trust will hold all voting rights of the company. The move is aimed to protect the company’s purpose orientation, independence, and values.

Patagonia recognizes that there is an inherent tension between consumerism and environmental protection. Its famous campaign “Don’t buy the jacket” may seem counterintuitive for a business but it conveys the message to buy only if it is necessary. Hence, Patagonia strives to produce products that last long, and the need for buying more is curtailed.

Yvon Chouinard’s love of nature precedes the creation of the brand Patagonia. It was rock climbing in California that made him think of the negative impact of pitons, and metal spikes, on rocks. Rock climbers used to leave the pitons after climbing but Chouinard’s wanted to use pitons that could be removed after the rock climbing so that the rocks are preserved from the damage. His love for keeping the rocks in their natural state led to the establishment of Chouinard’s Equipment which made reusable pitons for the preservation of rocks in their natural state. By the 1970s, the company became the largest supplier of climbing equipment in the United States.

Throughout his life, he climbed rocks and icefalls and one of his favorite destinations was Patagonia which he visited first in 1968. Five years later, he launched a new brand Patagonia to sell outdoor apparel. The name Patagonia was chosen as it evoked, “romantic visions of glaciers tumbling into the fjord, jagged windswept peaks, gauchos, and condors” wrote Chouinard in his biography. The company wanted to sell outdoor apparel for such terrains. They created a label for the company made of the skyline of Mount Fitzroy in Patagonia.

Image Source: Inc Magazine

It was in 1991 when the company faced an existential crisis that he led his top managers to the mountains of Patagonia to think about fundamental questions of why they were in business and what they wanted Patagonia to be. In return, it was clear to them they want to produce products that enhance both human and environmental conditions. They want to play a role to protect all life on Earth but had become increasingly vulnerable due to the economic system that promotes short-term profit and the notion of expansion at the cost of quality of life, loss of biodiversity, and cultural diversity. The life journey of a reluctant businessman has many lessons to be learned for creating eco-friendly businesses.

  • First, an authentic eco-friendly image of a business cannot be created by those who do not love and care for the ecology of Earth. The disconnect between corporate leaders and nature creates the myth that we are insulated from the impacts of decisions that are taken in corporate boardrooms. Hence, the bond between nature and business leaders needs to be strengthened.
  • Second, we are not above nature but part of nature, businesses need not to forget their right position. Businesses are part of society and society is embedded in the ecology of Earth.
  • Third, changing the world is everybody’s business and businesses should transform themselves as a platform for customers to participate in the causes they care for.
  • Fourth, long-term vision should prevail over short-term interests. Patagonia has gone “going purpose” instead of “going public” to protect the source of all wealth: The Nature.
  • Fifth: Creating a brand associated with nature, sustainability, and love for the environment demands a paradigm shift in the conventional ways of doing business. Consumerism that leads to the allocation of scarce resources to goods that are not required damages the environment in the long run. Customers are the custodians of goods and they should not buy stuff if it is not absolutely necessary.

The overall message that we get from the story of Patagonia is that profits can be made without losing the soul.

 

This iPhone Feature Can Help You Get Rid Of Distractions

Source: Cool Mom Tech

We are always surrounded by technology in today’s environment, making it increasingly difficult to focus on our work or study. Our cellphones are one of the leading sources of distraction, and with social media and messaging applications at our fingertips, it’s no surprise that we struggle to stay focused. But, Apple has devised a way to assist us in overcoming this issue. The iPhone function “Focus” can help you eliminate distractions when browsing, and here’s how:

What exactly is the “Focus” feature?

“Focus” is an iOS 15 feature that allows you to build unique profiles to help you prioritise certain tasks and limit distractions. You may modify the applications and alerts you get when in “Focus” mode to meet your specific needs. For example, you may set up a work profile that only permits business-related applications and notifications while banning all other notifications and social networking apps.

iOS 15: How to Create a Focus - MacRumors
Source: Macrumors

How does it function?

When you enable “Focus” mode, your iPhone will only display the applications and alerts that you have chosen for that profile. All other notifications will be disabled, and you will no longer get alerts or banners from them. You may also create an automated response for text messages, informing them that you are in “Focus” mode and will respond later. This function may be highly beneficial for people who struggle to stay focused on a work and need to reduce distractions in order to enhance productivity.

How to Enable “Focus” Mode

The method of enabling “Focus” mode is simple. The steps are as follows:

1. Launch the iPhone Settings app.
2. Choose “Focus” from the menu.
3. Choose “Create a New Focus.”
4. Give your new profile a name (e.g., Work, Study, Relaxation)
5. Choose which applications and individuals you want to get alerts from. 6. Enable any other options you desire, such as automated responses or custom home screens.
7. Click “Save” to save your new profile.

How to use iPhone Focus mode in iOS 15 - 9to5Mac
Source: 9to5Mac

You may access your “Focus” mode by sliding down from the top right corner of your iPhone’s screen and pressing the “Focus” symbol. You may also set it to activate automatically at specific times of day.

Finally, the iPhone’s “Focus” function can be a game changer for people who battle with distractions when surfing. It enables you to modify your phone’s settings to prevent distractions and priorities certain tasks, so increasing your productivity and attention. The “Focus” mode is simple to set up and may be triggered manually or automatically. Therefore, the next time you need to concentrate on anything, try using “Focus” mode and see how it may help you eliminate distractions and boost your productivity.

Stay tuned to Brandsynario for the latest new and updates.

The Hidden Dangers of Air Pollution: Diseases You Should Know About

Source: The Economic Forum

Air pollution is a big issue that affects millions of people worldwide. It’s a silent killer that may cause everything from simple respiratory troubles to life-threatening infections. Because the negative consequences of air pollution are not always evident, it is sometimes referred to as the “hidden hazard.” This post will go through some of the most frequent ailments caused by air pollution.

Environmental pollution, a hidden culprit for health issues - ScienceDirect
Source: Science Direct

Asthma

Asthma is a chronic respiratory condition affecting millions of individuals worldwide. It is a disorder in which the airways become inflamed, making breathing difficult. Air pollution is one of the most prominent causes of asthma episodes. Individuals who live in polluted environments are more prone to acquire asthma, and those who already have asthma may have more frequent and severe attacks.

COPD

Chronic obstructive pulmonary disease (COPD) is a progressive lung illness that makes breathing difficult. Long-term exposure to irritants such as cigarette smoke, air pollution, and dust causes it. Coughing, wheezing, shortness of breath, and chest tightness are all signs of COPD. COPD is a prominent cause of mortality globally, and air pollution can exacerbate the illness.

Lung Cancer

Lung cancer is a dangerous and possibly fatal illness that is frequently caused by environmental contaminants such as air pollution. Long-term exposure to air pollution has been proven in studies to raise the incidence of lung cancer, particularly among smokers. Air pollution contains a number of carcinogens that can damage the DNA in lung cells, resulting in cancer growth.

Cardiovascular Disease (CVD)

Air pollution can also have an adverse effect on cardiovascular health. Fine particulate matter and nitrogen dioxide exposure have been related to an increased risk of heart attack, stroke, and other cardiovascular disorders. Inflammation in the body can also be caused by air pollution, which can contribute to the development of atherosclerosis, a condition in which plaque builds up in the arteries and can lead to heart disease.

Neurological Disorders

According to recent research, air pollution can have a major influence on brain health. Particulate matter and nitrogen dioxide exposure have been associated to an increased risk of Alzheimer’s disease, Parkinson’s disease, and other neurological illnesses. Inflammation in the brain caused by air pollution can lead to cognitive impairment and other neurological issues.

How air pollution affects the central nervous system over time
Source: News Medical

Health Concerns for Children

Children are especially sensitive to the negative impacts of air pollution. Pollutant exposure can cause a variety of health issues, including asthma, respiratory infections, and developmental abnormalities. Air pollution can also have an adverse effect on cognitive function, impairing a child’s capacity to learn and develop. Children who grow up in polluted environments are more prone to have these health issues.

Stay tuned to Brandsynario for the latest new and updates.

Here’s How Microsoft’s New Bing AI Chatbot Is Offending Users

In recent news, the AI tool launched by Bing last year is making headlines for triggering its users and sharing manipulative statements.

While the newly revamped Bing search engine is going viral for its bizarre and insulting comments to the users, the search engine has even compared them to Hitler. Meanwhile, Microsoft in its statement has noted that they are working on downplaying the tone of the AI bot. After users called out the problem as critical and serious.

Microsoft Responds To The Chatbot Drama 

According to Microsoft, the company didn’t intend on working on a talking style portrayed by the chatbot. To try the latest chatbot features the users need to sign up for a waiting list. To harness the damage the company had limited the reach of AI tools. However, it later on plans to eventually bring it to smartphone apps for wider use.

Read More: ChatGPT Tips & Tricks You Need To Know

“Considering that OpenAI did a decent job of filtering ChatGPT’s toxic outputs, it’s utterly bizarre that Microsoft decided to remove those guard rails,” says Arvind Narayanan, a computer science professor at Princeton University, in the United States.

Image source: nbcnews

“I’m glad that Microsoft is listening to feedback. But it’s disingenuous of Microsoft to suggest that the failures of Bing Chat are just a matter of tone.”

While discussing his views regarding the bot’s psychology to trigger its users and manipulate their brains leaving them emotionally distributed he noted,

“It can suggest that users harm others. These are far more serious issues than the tone being off.”

The company also released an official statement to handle the issue at its earliest stating that we acknowledge that the responses are not according to our desired tone.

“Bing can become repetitive or be prompted/provoked to give responses that are not necessarily helpful or in line with our designed tone”.

Read More: Pixel Buds Pro vs AirPods: Is Google Catching Up With Apple?

Stay tuned to Brandsynario for the latest news and updates.

Mashal Khan Calls Out Nepotism In the Industry

Recently, Mashal Khan who soared to the heights of fandom after her breaking role in Parizaad recently appeared on Fahad Mustafa’s show. During a round of questions, the actress shared her stance on nepotism.

Mashal Khan On Nepotism 

Mashal Khan showcased her cricket skills while answering questions during a rapid-fire round. The very first question asked by the host directed towards the actress was about the lead roles and what one must do to get into these roles in the industry.

“What is needed to get a lead role in a drama?” Asked Fahad.

“Nepotism.” Said Mashal Khan

Mashal’s response to the question was rather abrupt and the host couldn’t even get to finish the question. However, he then repeated the same question with three different options to choose from.

Read More: Actor Xarnish Khan Removes Her Photos After Performing Umrah

Once Fahad repeated the same questions, he gave the actress three different options to choose from including connections, social media followers, and flattery.

The actress then responded to the question by saying “Connections.” Given how connections and nepotism are not mutually exclusive Mashal seems adamant that one must have solid connections to land a lead role in Pakistani dramas.

Later Mashal shared her views about being called ‘scary’ in the industry. In another question, Mustafa asked the actress “why does she think people in the industry are scared of her?”

“If I had any idea maybe I wouldn’t have thought this way. I don’t know maybe people just like to assume.” Further adding that people must’ve heard something to spread these rumors or it could be the other way around.

What do you think about the actresses’ statement? Share your thoughts in the comments below

Read More: Humayun Saeed Opens Up About ‘Kissing Scene’

Stay tuned to Brandsynario for the latest news and updates.

Safety Ambassadors Programme: TikTok Hosts Pakistan’s First Digital Safety Event

TikTok hosted its first event in Pakistan to launch its Safety Ambassadors Program, which aims to raise awareness about digital safety in the country. TikTok, which has over 1 billion monthly active users worldwide, remains an entertainment platform dedicated to empowering its users. TikTok’s popularity has been attributed to its innovative and diverse community, as well as its emphasis on user protection and safety, and the #SaferTogether campaign in Pakistan is another step in that direction for the platform.

 

A star-studded panel discussion included Taimur Salahuddin (aka Mooroo), Irfan Junejo, Faiza Saleem, Amtul Haseen Baweja, Hamza Bhatti, Areeka Haq, Anoushey Ashraf, and Kazi Muhammad Akber, among others.
Speaking to a packed house of Pakistan’s creators and journalists, the panellists discussed various aspects of digital safety such as misinformation, harassment and cyberbullying, online scams, and advocating for responsible internet usage and safe content creation. Guests were also given advice and tips on how to become good content creators by producing compelling content. The audience interacted with the creators during the question and answer session, gaining exciting insights into the various challenges of content creation.

 

Speaking to a packed house of Pakistan’s creators and journalists, the panellists discussed various aspects of digital safety such as misinformation, harassment and cyberbullying, online scams, and advocating for responsible internet usage and safe content creation. Guests were also given advice and tips on how to become good content creators by producing compelling content. The audience interacted with the creators during the question and answer session, gaining exciting insights into the various challenges of content creation.

TikTok’s goal is to create a safe and welcoming platform for its vibrant and diverse communities. TikTok’s #SaferTogether initiative also aims to raise awareness about how users can take advantage of the platform’s various in-app safety features.

TikTok’s top priority is the safety of its users. The platform provides a centralised location for safety updates called the Safety Centre, which provides up-to-date information on all actions that TikTok implements to continuously improve platform safety and security. The Safety Centre also includes all of the tools and tips about TikTok’s safety features and measures, such as the New User Safety Guide, Parent Guide, resources on what to do to ensure safety, and a comprehensive Privacy Guide. Furthermore, to stay ahead of the curve and ensure proper guidelines are in place for its users, the Safety Centre is regularly updated.

To moderate inappropriate content and behaviour, TikTok has a robust set of Community Guidelines in place. TikTok has a zero tolerance policy for harmful content that incites violence against other users or any content that violates its Community Guidelines, and it goes to great lengths to ensure its users’ safety and well-being. The Community Guidelines are available in both English and Urdu.

TikTok’s commitment to digital safety is reinforced by the Safety Ambassadors Program, as the platform continues to address the industry-wide issue of online and offline user safety. The campaign also serves as a reminder of TikTok’s proactive efforts to educate users about safety, misinformation, and the importance of authentic content.

The Future Of Virtual Reality: Trends And Predictions For The Industry

The Future Of Virtual Reality: Trends And Predictions For The Industry
Image Source: Tech & Learning

Virtual reality, once the stuff of science fiction, has become increasingly accessible to everyday consumers over the past decade. As the technology continues to evolve and improve, it’s becoming more and more clear that the future of virtual reality is going to be incredibly exciting. So what can we expect from this growing industry in the years to come? Here are some of the top trends and predictions for the future of virtual reality.

Better Hardware

Image Source: Slick Deals

First and foremost, the hardware itself is going to continue to improve. Headsets will become lighter, more comfortable, and more powerful, with higher resolution screens and better tracking. This means that the virtual worlds we enter will feel even more immersive and realistic, and we’ll be able to do more complex tasks within those environments.

Increased Adoption

As the technology improves, we can expect to see more and more people adopting virtual reality in their daily lives. Whether it’s for entertainment, socializing, or work purposes, virtual reality will become more integrated into our daily routines. As the cost of the technology decreases and the quality improves, we may even see virtual reality become a common household item.

More Uses for Virtual Reality

Image Source: Chronicle

As virtual reality technology continues to improve, we’ll likely see it being used for more than just entertainment purposes. For example, virtual reality could be used in education, allowing students to experience different historical events or scientific phenomena in a more immersive way. In the medical field, virtual reality could be used to train doctors and nurses on complex procedures or to help patients manage pain and anxiety. The possibilities are endless, and we can expect to see more and more industries incorporating virtual reality into their work.

Improved Social Interaction

Image Source: Likeable Media

One of the main criticisms of virtual reality is that it can be isolating, but that’s set to change in the future. As virtual reality technology improves, we’ll see more opportunities for social interaction within virtual environments. For example, virtual reality could be used to create online communities where people can socialize and connect with others from around the world. It could also be used to create more immersive and interactive experiences, such as virtual concerts or sports events.

Increased Accessibility

Image Source: EvolveAR

Virtual reality technology is still relatively new and can be expensive, but that’s set to change in the future. As the technology becomes more widespread, we can expect to see more affordable options for consumers. This could include cheaper headsets, more affordable software, and even free virtual reality experiences. As virtual reality becomes more accessible, we’ll see more and more people incorporating it into their daily lives.

To sum it all up, the future of virtual reality is bright and full of exciting possibilities. With improved hardware, increased adoption, more uses, improved social interaction, and increased accessibility, we can expect virtual reality to become a common part of our daily lives. Whether it’s for entertainment, work, education, or socializing, virtual reality will provide us with new and immersive experiences that were once only possible in our imaginations. So get ready to strap on your headset and enter a whole new world. The future of virtual reality is here, and it’s looking better than ever.

What are your thoughts about this? Let us know in the comments below.

Binge-Worthy Brains: Top Netflix Shows for Smart Viewers

If you’re looking for some brainy and engaging content to stream on Netflix, you’re in luck! The streaming giant offers a variety of shows that will stimulate your intellect and keep you entertained. Here are some of the best intellectual Netflix shows that you can watch right now.

  1. Explained

“Explained” is a fascinating documentary series that covers a wide range of topics, from the rise of cryptocurrency to the science of sleep. Each episode is only 20 minutes long, making it easy to binge-watch multiple episodes in one sitting. The show is informative and entertaining, and it’s a great way to learn something new while being entertained.

  1. Our Planet

Narrated by Sir David Attenborough, “Our Planet” is a breathtaking documentary series that explores the wonders of the natural world. The show covers a range of topics, from the Arctic wilderness to the depths of the ocean. The stunning cinematography and Attenborough’s narration make for a truly captivating viewing experience.

  1. Abstract: The Art of Design

“Abstract: The Art of Design” is a visually stunning series that explores the work of some of the world’s most creative and innovative designers. Each episode focuses on a different designer, from graphic designers to architects, and offers a glimpse into their creative process. The show is both informative and inspiring, and it’s a great way to learn about the world of design.

  1. The Crown

“The Crown” is a critically acclaimed drama series that explores the reign of Queen Elizabeth II. The show covers a wide range of topics, from political intrigue to personal drama, and it’s a fascinating look at the life of one of the world’s most powerful women. The acting is top-notch, and the production values are impressive, making it a must-watch for fans of historical dramas.

  1. Chef’s Table

“Chef’s Table” is a documentary series that explores the world of haute cuisine. Each episode focuses on a different chef, from Michelin-starred restaurant owners to street food vendors, and offers a glimpse into their unique culinary vision. The show is both educational and entertaining, and it’s a great way to learn about the world of food and cooking.

  1. Wild Wild Country

“Wild Wild Country” is a fascinating docuseries that explores the rise and fall of the Rajneeshpuram cult in Oregon. The show covers a range of topics, from religious extremism to political corruption, and it’s a captivating look at a little-known piece of American history. The show is both informative and gripping, and it’s a must-watch for fans of true crime stories.

  1. The Toys That Made Us

“The Toys That Made Us” is a documentary series that explores the history of some of the most iconic toy brands in the world. Each episode focuses on a different toy brand, from Barbie to Star Wars, and offers a nostalgic look at the toys that shaped our childhoods. The show is both informative and fun, and it’s a great way to relive some fond memories.

So, if you’re looking for some thought-provoking content to stream on Netflix, there are plenty of great options available. From documentaries to dramas, there’s something for everyone on this list of intellectual Netflix shows. So sit back, relax, and prepare to learn something new!

Stay tuned to Brandsynario for the latest news and updates.

Multinet Is Driving Innovation With Region’s First Open Wi Fi Deployment

Multinet, Pakistan’s business communications company of choice, announced today that it will use Telecom Infra Project’s OpenWiFi technology to power Wi-Fi networks across the country. Customers in the public, hospitality, sports and entertainment, and retail enterprise sectors will benefit from Multinet’s OpenWiFi networks, which will provide seamless high-speed connectivity.

Multinet, well-known in Pakistan for providing cutting-edge telecom solutions, is the region’s first managed service provider to deploy OpenWiFi’s technology stack to provide the general public and customers with seamless, fast, and affordable connectivity.

With the goal of “Connectivity for all,” Multinet has been providing quality public Wi-Fi across Pakistan, covering all major airports, various public places, malls, and recreational areas with its Wi-Fi infrastructure.

“Our single mission is to deliver superior connectivity solutions for Pakistan while also reaching out to the public and masses through our public Wi-Fi initiative,” Adnan H. Zaidi, Chief Operating Officer at Multinet, said. “By using open and disaggregated technology, such as OpenWiFi, we will continue to lead the market with innovation that delivers exceptional service, quality, and reliability for the public, our customers and stakeholders. This will greatly expand our public Wi-Fi footprint and reach while providing superior scalability.”

“OpenWiFi is the perfect solution for Multinet because it offers competitive total cost of ownership (TCO) and eliminates vendor lock-in,” said Sandeep Kohli, Connectivity Technologies and Ecosystems Manager, Meta and member of the TIP Open Optical and OpenWiFi Program Groups. “It also eliminates the need to introduce additional controllers opening new deployment use cases, such as Wi-Fi networks built for the public, hospitality, sports and entertainment and retail segments, not previously addressed due to cost considerations in these markets.”

“Multinet is leading the region in open and disaggregated technology deployments and we’re excited to see how OpenWiFi will benefit Multinet’s customers,” said Kristian Toivo, Executive Director, TIP.

In Picture, from left to right: Mr. Vishal Mathur – (TIP), Mr. Adnan H. Zaidi – (COO Multinet), Mr. Bryan Tan – (Meta)

OpenWiFi is a Wi-Fi architecture based on open source that enables multi-vendor, interoperable Wi-Fi networks. TIP OpenWiFi-based solutions allow service providers, such as Multinet, to seamlessly mix and match access points and controllers from any TIP OpenWiFi compliant manufacturer to create a unified infrastructure, allowing it to easily expand its Wi-Fi footprint while maintaining a robust experience. Because it is open source, it also enables developers to create new applications quickly.

Multinet is deploying Edgecore APs integrated with their ecOpen Cloud Controller technology for their OpenWiFi network and hotspots, which are supported by high-speed optical fibre infrastructure and built in collaboration with a local System Integrator partner in Pakistan, STARCOM Technologies (Pvt) Limited.

Multinet recently announced the deployment of a 3.2 Tbps long-haul network infrastructure using TIP Open Optical and Packet Transport Technologies, demonstrating the company’s commitment to open and agile disaggregated architecture and technologies.

OpenWiFi, which will be launched in 2021, has recently announced commercial deployments in the United States with Boingo Wireless, in India with Spectra, and a trial with the City of Dublin and Virgin Media that complies with the European Commission’s WIFI4EU initiative, which is the European benchmark for public Wi-Fi deployments in Europe.

realme is Leading the Industry with a 240W Smartphone Charging Device Offering Fast Charging Solutions

Image Source: Wallpapers

realme, the world’s fastest-growing smartphone brand, is setting the standard in the industry with a 240W smartphone charging device that provides fast charging solutions for everyone. According to the most recent Counterpoint report, realme is staying true to its ‘Dare to Leap’ motto by being the first in fast-charging innovations. As a young brand, realme is able to push the boundaries even further, becoming the first to introduce a 240W-capable smartphone with the fastest charging power under Type-C standards.

Leap from a Popularizer to an Industry Leader

With the goal of empowering young consumers through cutting-edge technology and design, realme continues to realise and commercialise innovation in fast-charging technology for smartphones. For example, realme was successful in bringing 65W charging technology to the realme X7 in 2020, making fast charging more accessible to everyone. Following an innovative breakthrough with the world’s fastest 150W charging technology for realme GT Neo3 in 2022, realme is developing a 240W charging technology for realme GT3 this year.

Despite being a younger brand, realme plays an important role in making fast charging solutions accessible to all. The smartphone industry has occasionally demanded higher wattages in order to reduce charging time to less than an hour. This results in realme’s innovation of offering fast charging technology in all price ranges.

For the first time, realme is introducing fast charging capabilities in smartphone devices and expects to capture a market-leading 85% sales penetration portfolio with fast charging capability by 2022. realme was also the first OEM to release a 65W capable smartphone, the realme Narzo 20 Pro, in 2020. This follows realme’s long history of introducing cutting-edge technologies to low-cost segments, compelling the smartphone industry to adopt this technology on a large scale.

240W: Industry Highest Charging Standard

During this time, realme ranked second in the mid-high to entry level premium segments for 65W capable smartphones in 2022. This means realme is also providing market-leading technology at higher price points.

The 240W figure represents the industry’s current highest standard of fast charging technology. The realme innovation will also be the world’s fastest 240W charging technology that uses a standard USB Type-C interface.

Fast-charging technology innovation has a significant impact on the overall smartphone industry. Advances in technology, particularly in the smartphone industry, have become a top priority because smartphones can now syndicate various devices with different functions that were previously available separately. With the development of new functions in smartphones, the use of such devices is becoming more intense, resulting in additional battery usage. These issues will be resolved by the presence of a charging technology innovation, such as realme’s.

Consumers are increasingly concerned with saving time while charging their smartphone batteries. Previously, they would plug in their devices for a couple of hours and wait for a full charge. However, there is an increase in content consumption, and consumers prefer to be connected without having to wait for their phones to charge. The increase in power-delivery capabilities has significantly reduced charging time, with more than 100W capable charging technology achieving full battery charge in 20-25 minutes. realme’s latest industry-first 240W power output pushes fast charging to new heights.

 

Protecting Our Youth: Why Underage Driving Is A Serious Issue in Pakistan

Image Source: Daily Times

Road safety is a major concern in Pakistan, where hundreds of thousands of accidents occur each year. Many of these incidents involve teenage drivers who are not legally permitted to drive. Underage driving has become a severe problem in Pakistan, with many young individuals putting their lives and the lives of others at danger by driving before they are legally permitted to.

In Pakistan, the legal driving age is 18 years old. Nonetheless, it is not uncommon to see children as young as 12 years old driving vehicles or riding motorbikes on the streets. This is a troubling trend since it endangers their safety as well as the safety of other drivers and pedestrians on the road.

Are parents to blame?

The absence of effective enforcement of traffic regulations is one of the primary causes of underage driving in Pakistan. Many young kids are permitted to drive by their parents, who may not have adequate driving licenses or awareness of road safety. The absence of road safety enforcement and education makes it simpler for young individuals to obtain and operate automobiles without the requisite training or legal papers.

Additionally, among young people, driving a vehicle or motorbike is seen as a mark of prestige and freedom. As a result of this view, there has been an upsurge in the number of young individuals attempting to learn to drive. They frequently disregard the reality that they are endangering their own and others’ lives by driving without a valid license.

The absence of public transport fuels this issue 

The absence of public transit is another issue that exacerbates the problem of underage driving in Pakistan. Many young people who need to commute to school or job must rely on motorbikes or other private cars, which forces them to learn to drive at an early age. This is frequently done without sufficient training, which can result in traffic accidents.

Underage driving can have disastrous effects. Inexperienced teenage drivers are more prone to cause traffic accidents that result in damage or death. According to the Pakistan Bureau of Statistics, over 13,000 people die in road accidents in Pakistan each year, with a high proportion of these deaths involving young drivers.

To address the issue of underage driving, both the government and the general population must work together. The government must aggressively enforce traffic regulations, and parents must take responsibility for their children’s safety by ensuring that they do not operate a vehicle until they are legally permitted to do so. Furthermore, more investment in public transit is needed to minimize the number of young people who are compelled to rely on private automobiles to move about.

No one tackling underage driving issue - Newspaper - DAWN.COM
Source: Dawn

In conclusion, a lack of appropriate enforcement of traffic regulations and education about road safety has resulted in an increase in the number of young individuals driving without a license, endangering their own and others’ lives. It is time for the government and the general people to take action to protect our young by stopping them from driving before they are legally able to. Not only will this save lives, but it will also foster a safer and more responsible driving culture in Pakistan.

Stay tuned to Brandsynario for the latest news and updates.