Reasons Why Caffeine Doesn’t Affect You

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Dec 1, 2022

PepsiCo, as part of its new venture, has released a limited-edition flavor in honor of the FIFA world cup 2022. The limited-edition grape-flavored Pepsi in Qatari national colors allows fans to engage in football-related activities as they enjoy the iconic football moments. The packaging comes in a bright red color. The soft drink cans feature the faces of fans and football lovers honoring their love for the most highly anticipated event.

The product was launched alongside the release of a Pepsi Annabi brand-led video featuring the Qatari footballers. Aamer Sheikh, CEO of, PepsiCo shares his thoughts regarding the PepsiCo collaboration stating,

“What happens outside the field has become just as important to the build-up and excitement as what happens on it. To celebrate local pride with supporters here in Qatar, we are launching across stores an innovative new Pepsi Annabi grape cola in the Qatari national team’s colors. The company with whom we are partnered as an ‘Official Beverage Partner’. We are also launching Pepsi soft drink can designed with faces of fans draped in the national colors of Qatar and other countries. Meanwhile, encouraging them to stay thirsty for more personalized cheers, more celebrations, more Pepsi.”

PepsiCo Partnership With FIFA 2022

As the Official Beverage Partner of FIFA 2022, PepsiCo’, Aquafina and Gatorade, will extend their support toward players. The latest innovation will allow the players to maintain performance and aid recovery, both on and off the field with refreshing beverages. Players will also have access to an elaborate portfolio of PepsiCo sports products.

Mansoor Al Ansari, General Secretary of Qatar Football Association in a statement said,

“We are delighted to partner with PepsiCo as part of a multi-faceted relationship that will unlock hydration solutions for our team and bring a new level of fan engagement to the Qatar community.”

The latest limited-edition grape-flavored cans will also be available in stores nationwide allowing fans to celebrate on a more personal level.

Stay tuned to Brandsynario for the latest news and updates.

8 Common Winter Health Myths That NeedTo Be Busted

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Dec 1, 2022

winter1 — Image Source: Medical News Today

Winter season brings along with it a myriad of myths that often tends to hinder the way we enjoy this season. Staying healthy during winter is another crucial thing to make sure you have the most fun. Trying to maintain good health is optimum but can be done without indulging and believing in certain myths. Today, we debunk some of them so you can enjoy this season to the fullest.

1. Allergies Go Away When The Temperature Drops

According to experts, allergies are often worse during the winter season and both indoor and outdoor allergens tend to have the same effect. If your symptoms are relieved after taking an antihistamine, it’s time for you to visit the health practitioner.

2. Gloomy Weather Doesn’t Require Sunscreen

“Because the Earth’s surface is closer to the sun during the winter months, we are exposed to more harmful rays without even realizing it,” says experts. Make sure to leather up even if the sun is down because in all its glory it still is releasing harmful rays which tend to cause major damage.

3. Lack Of Sunlight = Depression

Gloomy weather is usually linked with depression and mood changes. However, the truth is far from it. Busy schedules, routine changes, and spending more time indoors during winter might be the actual cause of weather changes.

4. Working Out In The Cold Is A Big No

Research shows that running during winter increases the pace and burns more calories. Meanwhile, a faster workout can spike your endorphin levels which can increase your energy levels.

5. Flu Shots Can Make You Sick

Flu shots can make you sick sometimes but it’s probably due to a reaction to the flu shot. The side effects include fever and soreness which resembles flu because the vaccine which is made from a dead virus triggers the immune system.

6. Temperature Rise Can Cause Hairfall

A Zurich study conducted on 823 women for six years found that the most hair is lost in the summer and the least in the winter. The dry scalps can result in hair growing unhealthy, brittle, and breakable hair which might look like you are losing hair.

7. The Temperature Of Drinks

Once you swallow a liquid it adjusts to your body temperature. Whether cold drinks cause cold and hot drinks to help you keep warm, is more of a myth than the actual truth.

8. Antibiotics Cures A Cold

Antibiotics are effective against bacteria. The same is not true in the case of a cold since it is caused by a virus. The best way to recover from a cold is to increase fluid intake and manage your symptoms.

Stay tuned to Brandsynario for the latest news and updates.

A.P. Moller – Maersk Opens Doors To 560,000 sq. ft. Integrated Logistics Park At Port Qasim In Pakistan

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Nov 30, 2022

Karachi, 30 November 2022: A.P. Moller – Maersk (Maersk), the integrated logistics
company, inaugurated its new Integrated Logistics Park at Port Qasim in Pakistan today.
Present at the inauguration were His Excellency Jakob Linulf, the Danish Ambassador to
Pakistan, Honorable Chairman Port Qasim, Rear Admiral (R) Syed Hasan Nasir Shah
HI(M), Hasan Faraz, Managing Director, Maersk Pakistan, the leadership team at Maersk
Pakistan and leaders from the top businesses in Pakistan.

The Covid-19 pandemic impacted economies worldwide brought most lives to a
standstill and disrupted the global supply chains. However, goods did not stop moving
around the world and all the essentials required to battle the pandemic kept moving.
This was possible because shipping and logistics companies showed immense resilience
in their operations amidst the most challenging times. Ships kept sailing, ports stayed
operational, warehouses remained open, and cargo kept moving despite international
borders getting closed.

During this time, Maersk’s integrated logistics solutions created maximum value for
importers and exporters. Maersk’s end-to-end solutions ensured customers’ cargo kept
moving. The warehousing facilities especially strengthened Maersk’s position by being
able to store goods that were in lower demand and slowed down supply chains when
needed. This garnered a lot of confidence in the customers’ minds about Maersk’s
resilience, commitment, and ability to react quickly and appropriately to the changing
behavior of the end consumers.

Building on this background, Maersk Pakistan took the bold decision to invest in an
Integrated Logistics Park that would act as a warehouse, including a consolidation &
fulfillment centre and cold storage, at Port Qasim. Maersk Pakistan went on from
acquiring a 26-acre land parcel to carefully designing and constructing a six-shed facility
spread over 560,000 sq. ft. that will answer all the requirements of its customers
through a single location. This facility will cater to storage requirements of cargo from
retail & lifestyle, Fast Moving Consumer Goods (FMCG), automotive and technology
sectors. Located within Port Qasim, the Integrated Logistics Park will be the perfect
warehouse destination for customers to manage their import and export cargo with the
least time delays while connecting to and from vessels.

The Maersk Integrated Logistics Park will come equipped with modern Warehouse
Management Systems. With Maersk taking care of the movement of cargo – ocean
transportation on one side and landside transportation on the other side of the
warehouse – customers will experience lesser handovers of their cargo, leading to
higher efficiencies, faster turnaround times, deeper visibility and better control over the
cargo movement. All of this will result in better predictability of supply chains.

Hasan Faraz, Managing Director, Maersk Pakistan, commented during the inauguration
of the facility, “At Maersk, our purpose is to improve life for all by integrating the world.
With our state-of-the-art Integrated Logistics Park, we want to ensure that we play an
important role in connecting and simplifying the supply chains for importers, exporters
and traders of Pakistan.” He added, “I am proud of this major investment in Pakistan
and is a critical building block in the logistics infrastructure. It is also apt to recognize the
unwavering support our customers have extended, with whom we could have
meaningful conversations that helped us design a solution that creates value in their
supply chains.”

His Excellency Jakob Linulf, the Danish Ambassador to Pakistan, said, “Pakistan has
incredible potential to grow, and there are enough opportunities for trade to flourish
here. Despite the various current challenges, Maersk has played an important role as a
trusted partner for Pakistan’s traders.” He added, “Maersk’s commitment to invest in a
large facility such as the one inaugurated today in Port Qasim speaks volumes of the
potential that is out there to be harnessed.”

New Electric Taxis In Karachi? Here’s Everything You Need To Know

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Nov 30, 2022

Electric Taxi In Karachi - Here's Everything You Need To Know — Image Source: Smart Energy International

Sharjeel Memon, the Sindh Minister for Information, Transport, and Mass Transit, declared that an up-to-date, reasonably priced, and environmentally friendly electric taxi service will soon be introduced in Karachi and expanded to other significant cities around the province. After touring the under-construction Bus Rapid Transport Red Line project, which was launched with the assistance of the Asian Development Bank, here on Sunday, the minister made this revelation to the media.

An effort to improve the transportation crisis in Karachi

He said that the city’s current online cab firms were charging extremely exorbitant rates. He stated that the Sindh government was working to offer citizens affordable taxi service and that the Pakistan People’s Party leadership had instructed to speed up the pace of work on all ongoing public transportation projects in Karachi in order to address the city’s long-standing transportation issue. He said that the city has seen the inauguration of public transportation projects costing billions of dollars. To expand the number of buses in the city and upgrade the transportation system, the Sindh Mass Transit Authority worked day and night.

An initiative to sustainability?

In this context, work will shortly begin on the first biogas factory in Pakistan. He claimed that Sindh has the distinction of launching Pakistan’s first electric bus service and that construction is already underway on a BRT red line that will operate on environmentally friendly biogas.

The electric taxis are coming with the hope of cheaper fares since fuel is skyrocketing at the moment along with the reduction of air and noise pollution which enveloped the city of Karachi. Also, it will be interesting to see how well these projects are maintained and whether they deliver what they promise?

He claimed that the Orange Line and People’s Bus Services had been launched by the Sindh Transport Department. The city’s official electric bus service will soon begin operating. The BRT Yellow Line project, which has the assistance of the World Bank, was nearing completion and that construction will soon begin. All major cities in the world, according to him, have cutting-edge public transportation systems, including BRT.

A happening time for Karachi since many projects are awaited

“The government of Sindh is working to establish a modern public transportation system in Karachi, the nation’s financial capital. The Karachi Circular Railway (KCR) is a very old project”, the minister added. The project had been incorporated into the CPEC projects thanks to the efforts of Chief Minister Sindh.

Another achievement unlocked!
Sindh Minister for Information, Transport and Mass Transit @sharjeelinam announced the launching of electric taxi service in #Karachi which would be extended to other cities of sindh pic.twitter.com/InPfJAl2Li

— Abdul Ahad Billali (@BillaliAhad) November 29, 2022

In answer to a query, he stated that all federal agencies, including the Malir Cantonment Board, had adopted the BRT Red Line project and were providing complete support for its development. He said that all encroachments on the Red Line Corridor of the BRT Project will be eliminated, and Karachi administrations had been given a week to do so.

The leadership of the Pakistan People’s Party (PPP) has enquired about the project with the Sindh government. In order to provide the people of Karachi with the best possible services, they also wish to finish the city’s transportation-related projects as soon as possible.

What are your thoughts about this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Yoga, Pilates, Tai Chi, Qigong – What’s Best For You?

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Esha Azhar

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Nov 30, 2022

qigong — Image Source: Mandali Retreat Center

Mindfulness and mind-body techniques are prominent themes these days, especially since the Covid-19 epidemic exacerbated tension and anxiety. Yoga, Pilates, qigong, and tai chi are some of the most popular mind-body activities. These four treatments all combine movement, breathing exercises, and meditation to improve your physical and mental health, self-awareness, and spiritual growth.

All these routines may enhance your strength, balance, flexibility, posture, and awareness. Furthermore, studies have demonstrated that all, or some, of these may have a good influence on health issues such as substance misuse, lung illness, diabetes, Parkinson’s disease, arthritis, and back pain.

In a 2017 research published in the journal Evidence-Based Complementary and Alternative Medicine, qigong was found to increase quality of life, sleep quality, balance, handgrip strength, trunk flexibility, blood pressure, and resting heart rate. In another research published in the journal Psychiatric Clinics of North America in 2013, tai chi and qigong were found to improve sadness, stress, anxiety, and mood disorders.

How to choose what’s best for you:

Before trying to determine what’s best for you, learn a little about each one.

Yoga

Yoga is a slow-movement practice that combines various postures with breathing techniques. There are several yoga methods available, including contemporary variations such as hot yoga and goat yoga.

Pilates

Pilates emphasizes stretching and strengthening the body while focusing on breathing and meditation. It is often taught in group mat sessions or small “reformer” courses that employ universal reformer equipment.

Qigong

Qigong, like yoga and Pilates, combines physical postures with breathing methods and awareness, but in flowing motions that are frequently smoother and slower.

These exercises may be done standing or sitting, and hundreds of various postures can be chained together.

Tai Chi

Tai Chi is a type of qigong that is one of the most popular in the world. It is like martial art and concentrates on precise motions that are linked together in a structured sequence. Qigong is the easier and more adaptable of the two, concentrating on nurturing the energy known as chi or qi, whereas Tai Chi emphasizes athleticism and takes more discipline.

There are still some distinctions to be made between each practice. Yoga studios are more accessible than locations to practice Pilates, tai chi, or qigong. Dr. Vincent Minichiello, an assistant professor and integrative health physician at the University of Wisconsin-Madison is a tai chi student himself, and said that some people may find memorizing its moves difficult, thus the simpler qigong may be a better match.

Words of advice from professional trainers

“Qigong may also be performed while lying down and even by imagination,” he explained, “So if you have difficulty moving your body, you can practice the motions by imagining them.”

Pilates, according to Lauren K. Baker, a certified personal trainer based in New York, has a higher risk of injury than the others since its exercises need a lot of control, accuracy, and core strength.

Tai chi takes a lot of room, ideally outside, which may be an issue for some. When first beginning out, the movements might be unpleasant. “One of the benefits of qigong is that it releases stagnant energy,” says Baker, “but the purging of negative energy from the body can lead to fatigue, nausea, pain, or a slight headache.”

If you’re interested in Pilates, Jessica Schatz, a certified Pilates teacher and yoga instructor in Los Angeles, recommends beginning with a one-on-one session with a highly skilled instructor. “The issue with Pilates is that it is not a recognized trademark, so anyone may use it.” People who claim to have done it for years come to me injured.”

Whatever technique you choose, your body and mind will appreciate the fact that you’re taking care of yourself. Because self-care is critical, and your body understands — and desires it.

Stay tuned to Brandsynario for the latest news and updates.

7 Delicious Spicy Chicken Wings Recipes You Can’t Resist

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Nov 30, 2022

Nothing can beat the taste of chicken wings especially if they are coated in a spicy tangy sauce. Whether you are a fried chicken fanatic or a mukbang fan – spicy chicken wings are a perfect item to curb your spicy cravings. While there are numerous recipes available on the internet, it is still hard to find the one that goes on your signature menu. So, if you are on the hunt to master a spicy chicken wings recipe, we have got perfectly curated recipes for you.

1. Honey BBQ Wings

This honey BBQ wings recipe is a perfect fit for anyone who can’t tolerate extra spice. The sweet yet tangy recipe is straightforward, quick, and easy to make. Try changing your sauce to get a variety of flavors on a single platter.

2. Korean Wings

If you haven’t tried Korean wings then you are definitely missing out. The star ingredient of the famous Korean wings – the gochujang sauce is easily available in the market and can be created at home. This sauce adds a distinctive flavor to wings with a perfect balance of sweet and spicy.

3. Spicy Chicken Wings

If you don’t like chicken wings to be saucy then this simple recipe is the one for you. These fried spicy chicken wings aren’t only easy to make but are also perfectly crunchy from the outside yet tender from the inside.

4. Spicy BBQ Wings

If you want to test your spice level and take it up a notch then try these spicy BBQ wings. This easy-to-cook recipe can be made with minimal ingredients without spending hours in the kitchen.

5. Buffalo Wings

Buffalo wings are a star item of almost all the major pizza eateries. However, they can be quite a hit or miss in most instances. With this recipe, you can create buffalo styles wings at home without having to compromise on hygiene and taste.

6. Air Fried Spicy Wings

There is nothing better than dodging the oily fried chicken when you are on a healthy diet while you try to overcome your cravings. This recipe comes with the option of making air-fried wings which are not only healthy but extremely delicious as well.

7. Regular Spicy Wings

This is another recipe that doesn’t require you to create a sauce. Easy to make with an adjustable spice level this recipe is also a good option for kids’ lunch boxes.

Which one did you like the best? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

How To Scan A QR Code From Your Smartphone

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Nov 30, 2022

Scanning a QR code has become more of a basic life skill than a necessity. They are literally everywhere and it’s hard to avoid them. From restaurant menus to payment options, stores, and much more – scanning QR codes is essential for making payments and getting access to things digitally.

Here’s How You Can Scan A QR Code On Your iPhone

Open the camera of your phone. This can be done by swiping left from your lock screen as well as can be searched on the search bar of your home screen.
Once you point the camera at the QR code, make sure to cover all the edges so it can scan easily. Once you scan the QR code, you can see a pop-up banner above it. Meanwhile, a yellow QR code icon will also appear in the bottom right corner.
Tap the pop-up banner right in the middle of the QR code and it will eventually take you to the website. Now you can perform the desired action as mentioned on the QR code.
In case you can’t find the QR icon, make sure that you have the Scan QR Codes feature enabled. Open Settings > Camera and tap the slider next to Scan QR Codes. The icon will turn green once it is on.

Read More: How To Make Web3 Safer For Users?

Here’s How You Can Scan A QR Code On Your Android

Open the camera app by swiping left on your lock screen or typing camera on the search bar of your home screen.
Point your camera at the QR code and cover all the edges so it can scan easily. A pop-up banner will appear which will take you to the webpage.
Here, you can perform the desired action which is mentioned on the QR code so make sure what you are looking for.
In case the banner doesn’t appear, you can use Google Lens. Look for the Lens icon (it looks like a circle inside a broken box) somewhere on your screen. Then place the QR code in the white lines and tap the magnifying glass icon to scan it.
The Lens option can be opened by tapping and holding the QR code on your screen. You can see a multi-colored spinning wheel. Tap the pop-up banner when it appears above the QR code and it will take you to your desired link.

Stay tuned to Brandsynario for the latest news and updates.

Syngenta’s Cropwise Grower App Now Allows Farmers To Diagnose Crop Pests & Diseases

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Nov 29, 2022

Lahore: 29^th November, 2022 – Syngenta Pakistan Limited, a leading agriculture innovation, and technology company – providing crop protection, biologicals, seeds, crop-enhancement products, and digital services to millions of Pakistani farmers, has successfully launched the updated version of its “Cropwise Grower” app which will now allow the farmers to conveniently detect and diagnose crop pests & diseases by simply taking a picture of a crop while also guiding farmers about the recommended products and application technology – all in 5 seconds time with over 93% accuracy versus the usual human accuracy of 72%. This ‘Snap, Diagnosis and Solution’ feature, powered by an artificial intelligence technology company called Plantix, gives a competitive edge to the Cropwise Grower app among all the other locally-available apps – this is a first-of-its-kind offering in the crop protection industry.

The Cropwise Grower app also provides growers with access to agronomic advice, weather forecasts, recommendations on choosing the right time for spraying during the day, historic weather trends for the past 6 months and insights into the respective region’s crop disease problems for more tailored solutions.

Through this app, farmers will be facilitated in increasing their yields through timely advice and access to remedies by employing a preventative approach versus the treatment approach for farmers in the region – if a disease is detected on a particular crop in one location, all farmers in that areas are alerted to keep a watchful eye for the disease.

Zeeshan Hasib Baig – General Manager of Syngenta Pakistan – shared that “Syngenta Pakistan’s core strength lies in its relationship with the growers. To further strengthen the grower-connect, we want to “delight” our growers by bringing smart solutions closer to farmers that can enable them to be more self-sufficient. We have always believed that technology can be a key enabler in helping farmers grow efficiently and sustainably. The Cropwise Grower app is a revolutionary step in the crop protection industry and we firmly believe that it will help in addressing Pakistan’s food security challenges by building resilient food systems and by supporting our farmers in improving their crop yields.”

Using any Android smartphone, the farmers can easily download this app from the Google Play Store (Link: ‘https://play.google.com/store/apps/details?id=com.cropwisegrower.pk’).

Tips For Traveling To Beautiful Northern Areas In Pakistan

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Nov 29, 2022

Tips For Traveling To Beautiful Northern Areas In Pakistan — Image Source: Traveling Boy

There is no shortage of beautiful tourist locations in Pakistan that are just waiting to be discovered, whether it be the entrancing green meadows in Kaghan Valley or the stunning snow-covered mountain peaks in Gilgit-Baltistan. Even while these tourist hotspots are completely secure for both lone women travelers and kids, you can’t just pack a bag and head off to discover these genuine bits of heaven on earth. This is why we have created a list of suggestions to make sure you have no issues when traveling.

Avoid the monsoon season

If you intend to visit the northern regions during the summer vacation, try to schedule your trip before July because that is when Pakistan’s rainy season begins. Being trapped in the rain in the middle of a mountain road may be extremely dangerous since excessive rain can cause landslides. The period of persistent rain often lasts until October, following which the winter season starts. Therefore, before the end of June is the ideal time to take a visit. But keep in mind that it might start raining at any moment. Therefore, always have a raincoat or umbrella nearby.

Try not to flash your expensive belongings for safety

No matter where you are traveling, this is one of the most crucial regulations. Even though Gilgit Baltistan and other northern Pakistani regions have very low crime rates, you should nevertheless refrain from dazzling jewelry and pricey devices when traveling. Furthermore, it’s usually preferable to have a little cash on hand. In Pakistan, practically all popular tourist attractions have ATMs that you may use to withdraw cash if necessary.

Go for lowkey places up North

Beautiful spots abound in Pakistan’s northern regions and are just waiting to be discovered. Even though Hunza and Chitral valleys have heavy visitor traffic year-round, there are still a number of settlements in these areas that haven’t been featured in travel guides. Instead of visiting well-known locations, try to visit more obscure ones. For instance, while having breathtaking landscapes, the villages of Arang Kel in Azad Kashmir and Minapin in Nagar Valley—two of the most attractive spots in Pakistan—remain underappreciated tourist destinations. Include these locations in your vacation itinerary, please.

Leave your fast food obsession at home

The traditional cuisine of Gilgit-Baltistan and Kashmir is renowned and very well-liked by tourists. It’s always best to experience the local food and specialties, even if it’s simple to discover restaurants selling desi, Chinese, and even continental cuisines in this neighborhood. To be sure it doesn’t include anything to which you could be allergic, make sure to inquire about the contents before ingesting anything.

Avoid Trekking unless experienced

Pakistan is a paradise for hikers and climbers because of its grand mountain ranges and tall peaks. While vacationers from all over the world go to northern Pakistan, you should exercise caution if you want to go climbing or trekking alone, especially if you have no prior expertise. Since the Himalayas, Karakoram, and Hindu-kush ranges are home to many famous trekking routes, ascending these peaks without the right equipment and preparation may be rather risky.

In addition to these tips, make note of layering up since you don’t want to catch the flu and spend your vacation eating medicines and calling your doctor at home. A medicine box and warm thermals are a must whenever you’re thinking of taking a trip up north and make sure to always have an umbrella on you.

Stay tuned to Brandsynario for the latest news and updates.

Designer Shoaib Ismail’s Latest Campaign Receives Major Backlash

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Nov 29, 2022

Another day and another big designer’s campaign has become a laughing stock. Shoaib Ismail’s latest bridal campaign has received major flak from netizens and probably for an obvious reason. The campaign pictures which showcase the upcoming bridal collection has left everyone stunned. Call out the pose or utter lack of creativity from the production team but the internet is not letting it slide.

If you have no clue then take a look at the portraits yourself.

View this post on Instagram

A post shared by Shoaib ismail (@shoaibismail63)

The first picture out of the bunch is the one that has grabbed the attention of netizens the most. The failed shot can be seen as nothing less than a poor attempt at creating a sizzling chemistry between the models. The production team perhaps has failed to capture mesmerizing shots and the netizens are not having it.

Netizens have shared their two cents regarding the photo shoot in the comments section. They called out the models from taking inspiration from a chiropractor and shared how such portraits don’t align with the moral values of our culture and religion.

Here are some of the things netizens wrote about the shoot.

The collection dubbed as ‘Titli Ki Uraan’ is the recent bridal campaign by the designer. Over the years, the designer has come out with extravagant designs for both luxe and bridal wear campaigns. The intricate designs and embroidery speak for themselves and there is no doubt that the designer has done a great job in creating timeless pieces over time.

What are your thoughts regarding the campaign photoshoot? Share them in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

10 Surprising Things You Didn’t Know About Amazon

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Nov 29, 2022

In 1994, Jeff Bezos started Amazon in his garage. Today, millions of people all around the world associate Amazon with online shopping. Like every other startup, Amazon started off small until the internet revolution helped its earnings and revenue soar. Today, Amazon is among the top 5 technology businesses in the US. It has operations in 13 nations and offers international shipping. Here are some intriguing Amazon-related facts you may not be aware of!

Amazon was first called “Cadabra”

At first, Bezos thought of calling his website Cadabra, but his attorney recommended against it since it sounded too much like “Cadaver.”

Amazon first launched it as an online bookstore

Bezos’ preliminary study reinforced the notion that the most feasible item to sell online was books, therefore, he founded Amazon as a website for book sales.

Amazon also operated as an auction site

Bezos built an auction website early on and witnessed an increase of 8% in shares due to the promising performance of auction websites like eBay.

It developed its own street view

As it eventually created a competing search engine, A9.com, and even had its own variant of Google’s Street View, called “Block View,” Amazon was also an early competitor to Google and Yahoo!

Amazon Go lets you shop in stores without having to stand in queues or check out

Have you ever avoided going to a convenience shop because you didn’t want to waste 20 minutes waiting in a long line? Amazon Go, on the other hand, do smart stores that allow you to check out of the store without even having to wait in line or pay. To recognize items and send you an automatic charge on your Amazon account, they employ artificial intelligence.

Amazon may soon start drone delivery

In a matter of hours, drones will be able to deliver your Amazon orders thanks to technology developed by Amazon!

You can donate while shopping on amazon

Whenever you shop on smile.amazon.com, Amazon will give a small portion of your purchase to the charity of your choosing at no additional cost to you.

A bell would ring anytime someone purchases something on amazon

When Amazon first started out, every time someone made a purchase, a bell would ring. It served as a means of motivating the staff.

Amazon’s kindle sold out within 5.5 hours of its launch

The Kindle, the most popular reading tablet in the world, was initially made accessible to the general public in 2007. It is hardly surprising that the initial batch of Kindle readers sold out in the US in less than five and a half hours given how popular the device is even now.

Amazon affiliate program makes up to $2.6 billion in US alone

Influencers may get a modest commission every time someone makes a purchase via their link thanks to Amazon’s affiliate program. Over $2.6 billion in monthly income for influencers in the US is generated by these affiliate connections alone!

Stay tuned to Brandsynario for the latest news and updates.

5 Inspirational TikTok Accounts Of 2022

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Nov 29, 2022

The TikTok community has grown in a way other social media platforms could not with a lot of potential to bring new information to the table. The amount of channels educating and creating positive content on TikTok shows that the social media tool can be used as a harness to empower the youth and society.

The aspirational content has the potential to develop a community that goes beyond the four-inch screen of the cellphone. If you still haven’t tapped into the world of TikTok, here’s a list of accounts you need to follow for quality content.

1. Madhappy

@madhappy

#NatalieNoel on the evolution of her #career

♬ original sound – Madhappy

This TikTok account is here to destigmatize the mental health topic and the podcast discussions are everything you need to check out. The channel posts videos with some great insights and have featured names like Tinx, Emma Chamberlain, and Dixie Damelio.

2. Hayden Schaap

@haydenschaap

Wait till you hear what State Trooper told us…#miracle #neardeathexperienence #fypシ #viral

♬ original sound – Hayden Schaap

Hayden Schaap has built his social media presence while advising about life and everything in general. From topics about self-esteem to character development Schaap discusses some real-life stuff on his channel which gives you a thing or two to think about.

3. Wealth Lock

@wealthlock

Let that sink in 🙏 #morningmotivation #trustingod

♬ original sound – Mitch Mullins

Wealth Lock is a source of your daily dose of inspiration. The social media account posts compelling stuff from the famous quotes to advice which is sometimes painful yet heartwarming. A perfect thing to kick-start your day when you think life is not going your way.

4. The Korean Vegan

@thekoreanvegan

Ask Joanne (podcast) #running #advice #advicefromkoreanaunty

♬ original sound – Joanne L. Molinaro (이선영)

The Korean vegan is a TikTok channel curated by a lawyer who takes pride in cooking. Her aesthetically pleasing cooking videos are more about her struggles and stories as she offers a way to the solution for her followers. Her narrative on life has led her followers to develop a relationship with themselves.

5. Scorpio Sierra

@thekoreanvegan

Ask Joanne (podcast) #running #advice #advicefromkoreanaunty

♬ original sound – Joanne L. Molinaro (이선영)

Sierra is a storyteller with an aesthetic eye. Her attention to detail has what kept her fans engaged in her journey. She plays with conceptual metaphors and abstracts and her channel is nothing short of a masterpiece.

Stay tuned to Brandsynario for the latest news and updates.

These Were The Killer Phones Under PKR 45,000 In 2022

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Nov 28, 2022

What a year 2022 has turned out to be – through ups and downs, the smartphone industry went through many hoops. While the year started on a high note with many smartphone launches, it is culminating on a rather sombre note – given the industry situation. However, as we look back at the year with positive hopes for the technology industry, here is a list of smartphones that captured our imagination below PKR 45K.

realme C35 (PKR 38,999/-)

Oh boy! What a design marvel was the realme C35. With its Glowing Silk Design, this phone was surely an eye turner, especially in its Glowing Green avatar. With a current price tag of PKR 38,999/-, the realme C35 is a unique all-rounder that packs a punch both inside and outside. With a Unisoc T616 Octa-Core processor, it clocks a top-speed high performance delivering a 6.6-inch Ultra Smooth Display and 5,000 mAh battery to give you juice for an entire day. Another good aspect of the phone is its 50MP AI Triple Camera that takes great photos. The realme C35 comes in a 4GB + 128GB storage setup which makes it perfect for storing photos, videos, games, and all your favourite apps without the lag.

Infinix Note 12 (PKR 42,999/-)

Another powerhouse smartphone in our list is the Infinix Note 12. With attractive specs and 6.7-inch AMOLED display, the phone just makes it to our list being “almost affordable” at PKR 42,999/-. It comes with a 50MP AI Triple Camera and a 16MP Front camera and 5,000 mAh battery. The phone is powered by a Mali G57 Octa-core chipset, which might be a tad bit uninspiring when pitted against the other phones in its price bracket. With a storage space of 8GB + 128GB, this can be the phone’s saving grace.

OPPO A57 (PKR 39,999/-)

While Oppo F21 Pro was all the rage this year, the company also slipped a smartphone aimed at the affordable segment. At PKR 39,999/-, the Oppo A57 like its counterparts comes with a 5,000 mAh battery – the segment standard. It features a 6.53-inch IPS LCD display and is powered by a PowerVR GE8320 chipset, that doesn’t deliver a punch in its performance. This makes the phone slightly undesirable over its competitors.

Tecno Camon 19 Neo (PKR 37,999/-)

Sitting nicely in this price bracket, here’s a phone that impresses with its camera. The Tecno Camon 19 Neo has a 48MP Triple Rear Camera and a 32MP Selfie Camera giving all selfie lovers the best value for their money. On the processing front, the phone may not please all with a Mali G52 MP2 chipset that lags in performance. The phone has a 6GB + 128GB storage setup, so what it lacks in performance, it makes up in storage.

Krave Mart Launches Private Labels to Reach Sustainability & Profitability

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Nov 28, 2022

Krave Mart has entered the private label market to meet consumer demand for high-quality premium products at competitive pricing.

Krave Mart began operations with 16+ categories, with 3000+ SKUs housing numerous brands. The product mix for the clientele base made sure there was a balance of both food and non-food necessities. This is where Krave Mart subsequently entered the Private Labeling Initiative.

Beginning with staples like common spices and kitchen necessities like eggs and sugar, Krave Mart successfully released more than 100 private-label SKUs with the goal of providing their customers with high-quality goods that are – sourced, packed & delivered with love.

The current private-label product includes:

Kdaily (Spices, Eggs, Lentils, Value Added Flour & Dry Fruits.)
Kfresh (Fruits & Vegetables, Exotic range of F&V)
More products in the pipeline

In fact, for these products’ Krave Mart’s margins doubled, demonstrating their importance as major components of Krave Mart’s sustainability and achieving profitability in the current market.

By far the quickest eCommerce/online platform in the area, Krave Mart was able to meet intermittent stock shortages that would have interfered with the goal and introduce a wide variety of private-label SKUs.

“With 100+ private label SKUs live on the platform today and increasing, the backward integration has enabled us to significantly improve on our availability ratio, keep quality controls in check and double down on our margins to drive sustainable growth,” as Ahsan Kidwai Co-Founder & Chief Commercial Officer at Krave Mart, states.

What is Private Labeling:

Private labeling refers to the practice of contracting with suppliers for the product(s)’ sourcing, manufacture, sorting, and packaging in order to sell them under an owner-designed brand label.

Private Labeling comes with promising advantages which benefit organizations with:

Customer Loyalty: It instills a sense of belonging in the existing consumers as they feel part of the few that have access to the limited edition products; thereby increasing loyalty and sales volume.
High margins: Private labeling definitely yields higher margins as there are no branding and packaging premiums attached to the products being sourced directly.
Exclusivity: Private labeling gives complete liberty to promise exclusivity to customers in terms of branding, good marketing and creating its demand that in terms gives an edge over branded retail products.

Due to Krave Mart’s commitment to customer-centricity and providing the ideal product mix, its suppliers have the same goals for sustainability and high-quality production.

As brands (who hold private labels) already have access to customer patterns, insights, and preferences that might not be as available to FMCG producers, private labeling is the future of consumer products with the potential to even lead the categories.

K-Electric Announces Winners Of The First 7/11+ Innovation Challenge

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Nov 28, 2022

KARACHI, November 25, 2022: K-Electric (KE) announced the winners for the first 7/11+ Innovation Challenge in partnership with INNOVentures Global at a day-long event held at Habib University in Karachi.

KE’s 7/11+ Innovation Challenge is the first-of-its-kind event in Pakistan’s utility market, designed for entrepreneurs, startups, researchers, and university students to promote and accelerate strategic innovation. Participants spent the first half of the day making final pitches to the esteemed Jury followed by a panel discussion and award announcement in the second half. Chairman NEPRA, Tauseef H. Farooqi was also in attendance as the Chief Guest.

The challenge is aligned with the United Nations Sustainable Development Goals (UNSDGs), particularly Goal 7 – access to affordable, reliable, sustainable, and modern energy for all and Goal 11 – sustainable, inclusive, safe, and resilient cities and communities. K-Electric aims to highlight the importance of innovative problem-solving and critical thinking within the public and provide a platform to convene organizations and individuals across Pakistan working at the critical intersection of sustainability and innovation.

Participants from various scholastic backgrounds took part in this Innovation Challenge in teams, beginning in February of 2022 going through stages of pitches, capacity-building sessions, and focused mentoring. The journey began with over 300 applications hailing from several startups, universities, and relevant fields of study out of which 10 teams made it to the finals.

Speaking to the audience, Tauseef H Farooqi, the Chairman of the National Electric Power Regulatory Authority (NEPRA) shared that “As a regulator, we have a tremendous responsibility towards a society that extends beyond the creation of affordable, accessible and reliable energy supply. We must also support the community, through constant innovation and development. Under our Power with Prosperity, Power with Safety, Power with Equality, Power with Security, and Power with Unity plans we have uplifted and transformed the socio-economic landscape of Pakistan aligned with the UNSDG’s to impact over 32 million lives, creating over 46,000 jobs including 8,400 jobs of women alone with over 32 Billion Rupees of financing. All this was aimed at promoting workplace safety, diversity and inclusion, and security. Innovation is imperative for positive change and we must continue to strive for a better and brighter future.” Mr. Farooqi also endorsed how K-Electric, the only vertically integrated power distribution company in Pakistan, was stimulating grass-root level impact through their best practices and serving as a role model within the power sector.

“K-Electric is one of Pakistan’s most innovative utility companies making substantial improvements since privatization through investments and automation of its infrastructure. Deeply embedded in the very fabric of this great city, KE continues to positively contribute towards Karachi’s sustainable and innovative growth.” Stated KE, Chief Executive Officer, Syed Moonis Abdullah Alvi. “Through KE’s 7/11+ Innovation Challenge we aim to create operational excellence, enhance customer experience, and optimize our supply chain and logistics to energize the city’s future in a sustainable and customer-centric way.”

The Innovation Challenge Jury was made up of dynamic profiles in the current Pakistani innovation ecology including Farhan Anwar, Assistant Professor of Practice Social Development and Policy at Habib University, Seher Abbas, Co-Chair, Karachi Hub Women in Energy & IFC, Sheikh Imranul Haq, Energy Expert, Shehryar Hydri, MP, Deosai Ventures, Shaista Ayesha, CEO of SEED Ventures, Naeem Zamindar, Founder of Neem Financials and Naz Khan, CSO at KE. Together they selected the top 10 finalists which included Ezbike with their electric bike and battery swapping service, Ezgeyser with the sustainable energy plan, Lorawan with meter reading retrofit, Novel Insulator with an insulator design, OptimaLoad with a solution to balance the load on a transformer Orko with an application to manage EV charging stations, Power Distribution Improvement with an efficient short and long term demand forecasting technique, Smart Transformer Health with a device to monitor the health of a transformer, Thingsty with IoT applications for domestic and commercial users and Vtol Dynamics with drones for geospatial survey and monitoring. The total cash prize pool was 3 million PKRs – 1.5 million to the winner, 750,000 PKRs each for the first and 2nd runners up.

After a rigorous and competitive journey, the Energy Informatics Company of LUMS emerged as the winner for their Data Analytics based Prediction and Forecasting model, while ezBike’s Electric bike and charging infrastructure was awarded first runner up and NUST PNEC’s was the second runner-up for their LoRaWan based meter retrofit technology capable of incorporating smart technology on conventional electricity meters.

Naz Khan, K-Electric’s Chief Strategy Officer said “KE’s 7/11+ Innovation Challenge is a move to embrace innovation not just as a corporate social responsibility but as a strategic priority. At KE, we believe the emerging utility landscape, post-CTBCM, will require organizations like ours to go beyond the organizational boundaries and knowledge bases to pilot and deploy the best ideas for the benefit of society at large. The Innovation Challenge has enabled us to do just that by synergizing with some very talented individuals from start-ups, universities, and academia to create advanced solutions that will no doubt positively contribute to both KE and Karachi’s progressive development.”

Dr. Athar Osama, Managing Partner INNOVentures Global, appreciated this novel innovation effort, “I am glad that KE has managed to establish this platform,” acknowledging how this was “the best way forward for corporate sector towards a transition to a developed economy.”

Unilever Debuts 3D Transit In Karachi With Hellmann’s Mayonnaise

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Nov 28, 2022

Unilever launched Hellmann’s in Pakistan with a big bang. They deployed Pakistan’s first one-of-its-kind 3D anamorphic transit for Hellmann’s. They strategically decided the locations and hyperlocal the high-traffic food streets with their hard-to-miss float.

The 3D anamorphic transit was displaying the larger-than-life image of the brand, product shot, and a burger with Hellmann’s Mayonnaise. It was a very clutter-breaking Out of Home execution with brand images popping out of the float.

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The Out of Home campaign was deployed in collaboration with Kinetic Pakistan.

Zameen.com Organized A 3-Day Property Sales Event In Multan, Attracts Large Crowds

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Nov 28, 2022

Multan: Zameen.com — Pakistan’s largest real estate enterprise — successfully organized a 3-day property sales event in the city. The event was attended by a large number of people and their families. Zameen.com’s Associate Director Sales Multan Rana Farukh Nadeem attended the event.

The event showcased over 11 real estate projects, which are already popular among property buyers and investors of Multan. These included Downtown Rumanza, Golf View Rumanza, Boulevard Heights, De Orion Mall, Platinum Villas and Snapish Villas. The projects on display were exclusively sold and marketed by Zameen.com.

Speaking at the event, Zameen.com Associate Director Sales Multan Rana Farukh Nadeem said that all projects marketed and sold by Zameen.com are not just modern and safe for investment, but these projects also provide profitable capital to the investors. He also mentioned that the number of people attending the Property Sales Event shows how profitable real estate industry is in Multan. He reiterated that the Zameen.com doesn’t onboard any project without first checking the requisite government approvals and documents from all the authorities concerned.

Best Flagship Phones Of 2022

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