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SBP Introduces Instant And Free Person-To-Person Payments Under Raast

State Bank of Pakistan has issued instructions that will enable Person-to-Person (P2P) fund transfers in the country through Raast, Pakistan’s Instant Payment System developed by the State Bank. Raast—an Urdu word that means correct and direct—offers an instant, reliable and zero-cost digital payment system to the people of Pakistan. SBP believes that the launch of Raast P2P service will not only provide a convenient and hassle-free digital fund transfer service to customers but will also provide an efficient and enabling payments infrastructure that would pave the way for digitization of the economy and promotion of digital financial services in the country. SBP has provided an explanatory video on YouTube and SBP’s website that explains to the public in simple terms how to make payments and transfer funds using Raast. The SBP Circular is available at: https://www.sbp.org.pk/disd/2022/C1.htm

Under Raast Person-to-Person (P2P) fund transfers and settlement services, bank customers would be able to send and receive funds in their accounts using their bank’s mobile application, internet banking, or over-the-counter services.  For customers’ facilitation, they can set their registered mobile phone number as their Raast ID and link it to their preferred International Bank Account Number (IBAN) using the bank’s mobile application, internet banking, or visiting their bank branch. Once a customer has set her/his mobile phone number as the Raast ID, others can send money to her/him using her/his mobile phone number without the need to know the account number or any other details. Bank customers can still use Raast service for sending or receiving funds using their IBANs even if they do not have a Raast ID or prefer to use their IBAN.  

SBP has directed all banks to make Raast Person-to-Person fund transfer service available on at least three customer channels including mobile application, internet banking and branch counters. The list of banks that have completed the necessary technological upgrades and other needed preparations and are offering Raast P2P services to their account holders as of today is given below. More banks will start offering Raast P2P services after completing their needed technological upgrades and other preparations to offer Raast P2P. The up-to-date version of the above table will remain available at the SBP’s landing page for Raast and will show the progress of remaining banks to integrate with Raast: https://www.sbp.org.pk/dfs/Raast-P2P.html

Status of Banks Offering Raast P2P as of 3 Feb. 2022

* These banks will soon be offering Raast P2P services. Meanwhile, their customers can receive funds from Raast


SBP has directed banks to ensure that funds successfully transferred through Raast should be credited into the recipients’ accounts within 20 seconds of receiving the credit advice from Raast system. In order to promote the use of digital financial services in the country, banks have been advised not to levy any charges on Raast related services and all transactions conducted through
Raast would be free for end customers. To facilitate banks in this regard, SBP will also offer free-of-cost Raast services to banks. Further, to facilitate their customers, banks shall not assign a minimum transaction size. In general, banks shall allow maximum transaction limits of PKR 200,000 per transaction or higher depending on the bank’s assessment of the risk profile of the customer. For particular account types where the SBP has prescribed limits from time to time, the maximum transaction limit could be lower than PKR 200,000 per transaction. SBP has advised banks to provide a smooth, convenient, and hassle-free user experience to their customers using Raast

Banks are required to ensure continuous and uninterrupted availability of all channels on which Raast services are being offered. For this purpose, banks shall strengthen their Service Level Agreements (SLAs) with their vendors and service providers. Banks have also been advised to ensure availability of a fully equipped 24/7 Network Operations Center (NOC), Security Operations Center (SOC) and call center /helpdesk fully equipped with agents who are well versed with Raast functionality, and effective customer complaints and disputes resolution mechanism for timely resolution of customer issues.

Banks have also been advised to take all measures to encourage their customers to use Raast services and facilitate them in its usage. In this regard, they shall ensure that customer awareness messages are broadcasted through SMS, emails and digital/social media platforms. The enabling instructions for Raast’s person-to-person transfers have been issued to all banks, Electronic Money institutions, Payment System Operators (PSOs) and Payment System Providers (PSPs) and mark the second phase of the rollout of the instant payment system. 

Raast is being developed in collaboration with Karandaaz, Pakistan, and introduced in phases. The first phase of Raast, Bulk Payments, was launched by the Prime Minister in January 2021. With the launch of Raast, Pakistan joined a select club of countries that have either launched or are in the process of launching Instant Payment Systems. Raast is fully owned and operated by the State Bank of Pakistan. 

Jazz Recognized For ‘Driving Change Beyond Workplace’ At OICCI Women Empowerment Awards 2021

Islamabad – 3 February, 2022: To recognize the commitment in improving the lives and livelihood of women through technology, the Overseas Investors Chamber of Commerce and Industry (OICCI) awarded Jazz with the ‘Driving Change Beyond Workplace’ award at the Women Empowerment Awards 2021 held today at a local hotel in Karachi. Abdul Aleem, Secretary General, OICCI presented the award to Wajida Leclerc, Chief People Officer, Jazz.

Jazz is dedicated to enhancing diversity and women’s empowerment within its business model and focuses on uplifting women in the society through the power of the internet. Female specific products and services are designed to help address many of the wider gender inequalities by digitally enabling them to access health, financial, and other life-enhancing services. The company’s digital financial service, JazzCash, under the GSMA Connected Women Commitment Initiative, has committed to increase the proportion of women in their mobile money customer base by 2023. In addition, all its sustainability programs ensure 50% women participation ranging from urban to rural areas so women can lead the change.

“Inclusivity being at the heart of all our policies, we have always paved the way for gender equality within the organization as well as the society at large. This recognition further validates our holistic approach towards empowering women internally and externally and renews our vigor as we move forward in our journey of creating a digitally inclusive ecosystem in Pakistan,” said Wajida Leclerc, Chief People Officer, Jazz.

Jazz is an equal opportunity employer and is creating and nurturing an inclusive and empowering culture. It’s one of the first telecom companies with a high female representation in its executive leadership. Not only does the company promote gender diversity in its work environment, it also has programs focused entirely on attracting and facilitating the female gender including the most recent ‘She’s Back – Women Returnship Program’ for women looking to return to work following a career break. Jazz is among the few early adopters in Pakistan to fully commit itself to the Women Empowerment Principles, introduced by UN Women and the UN Global Compact that focus on steering corporates to promote gender equality and women empowerment.

Champions of Change Coalition, a globally recognized, high-profile coalition working to achieve change on gender equality issues recently welcomed Jazz CEO Aamir Ibrahim as the coalition’s member aiming to accelerate progress in creating more inclusive and progressive organizations in Pakistan.

Karel Fraeye Sets NexGen Football Stars Finale For Ireland’s Special One – Brian Kerr To Select 20 European Hopefuls

Karachi, Pakistan – 03 February 2022: Global Soccer Ventures’ (GSV) national hunt for the 20 NexGen Football Stars finalists set for the national showdown at KPT Stadium on 5th February 2022 at 10am.Karel Fraeye ran Pakistan’s biggest talent hunt drive under St Pat’s development plan in collaboration with Kamyab Jawan Program.

GSV NexGen Football Stars trials has been delivered in 9 out of 10 cities successfully and include; Islamabad, Muzaffarabad, Peshawar, Sialkot, Multan, Sukkur, Quetta, Faisalabad, and Lahore.
Now Karachi is in the spotlight with the arrival of Brian Kerr with his academy director Ger O Brian to oversee the grand finale selection of Pakistan’s emerging football gems. The trial are being held at KPT Football Stadium, Kharadar from February 3, 2022 to February 8, 2022. The raw talent is being evaluated under the direct supervision of UEFA licensed coaches including Karel Fraeye and Dennis Ricardo of Belgium and Marc Antonio of UK.
Karel Fraeye, UEFA licensed coach said: “It was an amazing experience to talent ID some of Pakistan’s raw and young gems from across the country. There is no doubt that Pakistan has immense football potential, and I am sure the nation still has a lot of untapped talent”.
Yasir Mehmood, Chairman of GSV said: “Now that the trials are finally coming to an end and I can’t wait to see these incredible players representing Pakistan on a professional level. I am really delighted that The NexGen soccer trials of GSV have led Pakistan’s emerging talent to the right place in the football world”.
Arslan Mushtaq, Director Operations of GSV said: “The trials demonstrate that Pakistanis’ passion for football has no boundaries. GSV’s NextGen Football Star trials have finally made young people’s aspirations come true by giving them the chance to make their mark in Europe”.
Brian Kerr has the challenge to drill down the super talented 20. So far 61 players have been shortlisted; 13 from Islamabad, 3 from Muzaffarabad, 14 from Peshawar, 4 from Sialkot, 1 from Multan, 7 from Quetta, 8 from Faisalabad, 11 from Lahore, while the hopefuls from Karachi are still being talent ID’d. These players will then be gathered for the final showdown spread across 4 rounds of match play assessment out of which 20 emerging NexGen Football Stars will progress for the GSV’s Road to Europe international training programme which could result in a life changing career for some.
A naturally gifted and raw player has been discovered thanks to the national talent hunt. The technical committee are keeping details of this football wonderkid off the record until St Pat’s team and Brian Kerr give their green light.

Queen Elizabeth’s Platinum Jubilee: A Complete Guide On The Celebrations

Image source: Vogue.com

In 2022, Her Majesty The Queen will become the first British Monarch to celebrate a Platinum Jubilee. The seventy years of service, having acceded to the throne on 6th February 1952 when the queen was 25 years old.

On account of the event, there will be year-long Platinum Jubilee celebrations throughout the United Kingdom. The Commonwealth and around the world as communities and people come together to celebrate The Queen’s historic reign. Meanwhile, the queen and members of the Royal Family will travel around the country to undertake a variety of engagements throughout the year.

An extended bank holiday, from Thursday 2 to Sunday 5 June, will be approved. It will allow communities and people throughout the United Kingdom to come together to celebrate the historic milestone. Across the four days, the celebrations will include public events and community activities. As well as national moments of reflections on The Queen’s 70 years of service.

Read More: French Vogue Under Fire Over Their Remarks On Julia Fox’s Head Scarf

Platinum Jubilee
Image source: Vogue.com

The Events 

The anniversary itself falls on 6 February. However, the celebrations are due to take place in the first week of June. Celebrations for her Silver Jubilee in 1977, Golden Jubilee in 2002, and Diamond Jubilee in 2012 all took place in the summer. For 2022, the main events will take place between Thursday 2 and Sunday 5 June.

Moreover, the Queen’s birthday also falls in June.

Thursday 2 June

The Queen’s Birthday Parade (Trooping the Colour): Over 1,400 parading soldiers, 200 horses, and 400 musicians will come together in the traditional Parade to mark The Queen’s official birthday, usually held on the second Saturday in June.

Beginning at Buckingham Palace, the Parade will move down The Mall to Horse Guard’s Parade. The  Members of the Royal Family will be on horseback and in carriages. The Parade will close with the traditional RAF fly-past. The Queen and Members of the Royal Family will watch it from the Palace balcony.

Platinum Jubilee Beacons: The United Kingdom’s long tradition of celebrating Royal Jubilees, Weddings, and Coronations with the lighting of beacons will be continued to mark the Platinum Jubilee. Beacons will light up throughout the United Kingdom, Channel Islands, Isle of Man, and UK Overseas Territories.

For the first time, beacons will light up in each of the capital cities of the Commonwealth countries to celebrate The Queen’s Platinum Jubilee.

Friday 3 June

Service of Thanksgiving: A Service of Thanksgiving for The Queen’s reign will take place at St Paul’s Cathedral.

Saturday 4 June

The Derby at Epsom Downs: Her Majesty The Queen, accompanied by Members of the Royal Family, will attend the Derby at Epsom Downs.

Platinum Party at the Palace: The BBC will stage and broadcast a special live concert from Buckingham Palace that will bring together some of the world’s biggest entertainment stars to celebrate the most significant and joyous moments from The Queen’s seven-decade reign.

Image source: womenwork.com

Sunday 5 June

The Big Jubilee Lunch: Every year since the idea began in 2009 The Big Lunch has encouraged communities to celebrate their connections and get to know each other a little bit better, coming together in a spirit of fun and friendship. In 2022, The Big Lunch will bring the Jubilee celebrations into the heart of every community.

People are invited to share friendship, food, and fun with neighbors as part of the Platinum Jubilee celebrations. A Big Jubilee Lunch can be big or small – street party or picnic, tea, and cake or a garden barbeque. The Big Lunch provides tips and ideas for hosting an event.

Read More: 7 Movies on Netflix & Amazon Prime by Brilliant Directors

Stay tuned to Brandsynario for the latest news and updates.

Pakistan’s First Pageant Contest Crowns Miss Pakistan & Mr Pakistan In Lahore

Pageant
Image source: tribune.com

Lahore held its first-ever beauty pageant contest crowning Miss Pakistan and Mr. Pakistan in an award ceremony. The award show was attended by contestants including the winners of the previous season.

The Winners 

The winners include Dr. Shafaq Akhtar who was crowned Miss Pakistan Universal 2022 and Sana Hayat who bagged the title of Miss Pakistan Global. Shafaq Hayat shares her reviews about the project saying it is an honor for her to receive the title of Miss Pakistan Universal.

Pageant
Image source: Pakistan-sports.com

“In the future, I will take part in international competitions and try to make Pakistan famous,” she said. She further added that her success has significantly increased her confidence and she hopes for more of such achievements in the future.

Other awards include Mr. Attaullah Gujjar who receives the title of Mr. Pakistan World and Mrs. Nada Khan who got the award for Mrs. Pakistan World. According to the reports, some of the biggest names in the showbiz industry attended the award show.

Pakistan’s first Miss Trans Beauty Queen Shyraa Roy, Miss Pakistan 2020 Areej Chaudhry, and Dr. Ijaz Waris were in attendance.

Image source: Pakistan-sports.com

Read More: French Vogue Under Fire Over Their Remarks On Julia Fox’s Head Scarf

Pakistani Pageants – Entertainment Or Necessity?

While the winners aim to represent Pakistan on an international level and take part in more activities, the question is – why? Pageants are a great way to streamline talent and provide opportunities for people. However, in our country where even unconventional subjects and degrees are not given enough importance. Can the pageant industry make the cut?

Meanwhile, if Pakistanis get to represent the nation on an international level, the question is on what grounds? The international pageant shows require a plethora of talents and activities which seems questionable on our level. However, even if our contestants make the cut what would they bring to society. Even if they try to make this a norm would they get enough opportunities to showcase it?

Read More: Parizaad’s Final Episode Has Rocked The Internet— Here’s Why

Stay tuned to Brandsynario for the latest news and updates.

Sajal Aly Finally Discloses Why Ahad Raza Doesn’t Accompany Her Anywhere

sajal husband accompany
Image Source: Geo.tv

Sajal Aly and Ahad Raza Mir’s couple is probably everyone’s favorite celebrity couple. The two got married in 2019 and since then have come together in not only ads but many fashion campaigns. The two are stellar at their job and have been making their name even more special in the industry together.

However, recently, Ahad Raza Mir’s absence at his sister-in-law’s wedding had everyone wondering whether something is amiss. Sajal Aly now discloses the reason behind it!

What Did She Say?

Sajal Aly was caught somewhere by an interviewer and he asked the most pressing question! He asked her that people are always wondering why Ahad Raza Mir is not seen with her nowadays. Sajal, unflinchingly, responded that he is at work! Because Ahad Raza Mir is at work, according to Sajal, he is not seen with her. She then gave an adorable smile and that was about it!

Rumors are now suggesting that Ahad Raza Mir may be working on some project abroad. That is the most convincing explanation we can come up with because if the work was here, surely he’d be seen.

Read more: Sajal Aly Responds To A Troll Who Asked About ‘Khush Khabri’

When Did The Questions Begin?

The questions began, especially at Saboor Aly’s wedding. Sajal Aly was playing the role of the bridesmaid and showing her face everywhere. From Nikkah to Mehndi, she was always at the front. Why wouldn’t she be also? She’s the bride’s sister and nobody enjoys a wedding more together than the sisters.

sajal husband accompany
Image Source: Pakistani Drama

So, naturally, when people repeatedly saw Sajal without her husband at this close wedding, they became suspicious. Moreover, what is more suspicious is why Sajal’s in-laws couldn’t make it then. Aren’t they super close? There’s no picture of them together!

Even Celebrities Pitched In

This whole thing of Sajal and Ahad not being together started spreading. Many netizens became convinced something is perhaps going on in their marriage. In these speculations, this news also reached Yasir Hussain. In one of his question-answer sessions, people asked him this very same question. Do you know why they are not seen together?

sajal husband accompany
Image Source: The News Intl

The actor had a very gentle response which was that he hopes what people are insinuating is not the reality. With that being said, now everyone can rest!

Read more: Netizens Point Out A Tasbeeh In Sajal Aly’s Hands & Can’t Stop Criticizing Her

Stay tuned to Brandsynario for the latest news and updates.

This Pakistani Groom’s Entry On A Camel Is Making Netizens Furious

groom entry camel
Image Source: Instagram

We’ve already spoken about how wedding entries are a whole phenomenon unto themselves. Couples brainstorm for a long time to decide upon an entry that no one has done before. After all, its the first time everyone sees them at their wedding, it has ot be special. However, recently, in the quest to be different, all sorts of weird entries are being done and this one has made netizens furious. Here’s why:

What Is This Entry?

This entry encompasses a groom coming forward on none other than a camel. This mammoth-sized animal is being pulled into the wedding ceremony and the groom is sitting on top of it. As you can see, the entire body of the camel has been decorated with flowers. Since camels are very docile as it is, the carer of the camel is simply pulling him forward. Have a look at the entry here:

Did It Work?

The groom looks super uncomfortable on the camel for a start. This shows that this “different entry” may not be the best one. Moreover, when he comes in, he is so high up because of the camel’s size that he gets entangled with the hanging decorations. I mean, that’s just embarrassing and awkward!

groom entry camel
Image Source: Brandsynario

Read more: This Pakistani Bride Had An Ertugrul Style Entry At Her Wedding!

What Do Netizens Think?

Netizens are simply not having it. They are annoyed at how these wedding entries are becoming worse with time. Many are taking the sarcastic route in which they believe dinosaur would be a better option. Others are saying that because the camel is such a big thing, the groom goes into the background. Netizens have seen a host of wedding entries by now and they just no longer feel pleasantly surprised!

Have a look at their comments here:

groom entry camel
Image Source: Instagram
groom entry camel
Image Source: Instagram

There’s more:

groom entry camel
Image Source: Instagram

Why Animals?

Again, this is a sad show of power. Why must we use animals as a symbol to fulfil our need to show off? Others bring a lion cub to their wedding to match their hashtag while these people brought in a camel. Any animal would get disturbed by the loud music, so many lights, and a huge crowd of people.

Read more: The Abusive Use Of Animals As Props In Pakistani Weddings

Just get in a dancy car and come inside!

Stay tuned to Brandsynario for the latest news and updates.

5 Affordable Airpods Alternatives In Pakistan That Are Way Better

Alternative to Airpods and wireless ones
Image Source: macrumors.com

While Apple may be a titan of the industry, there are times when their products can be expensive. Not everyone can afford to have an Apple experience due to their cap on prices. Additionally, Apple does not go on sale at all so it can be quite difficult to hope for a sale price. However, that does not mean we cannot have the premium experience. Where the Airpods are expensive, we have some alternates too!

Let us dive into the list of alternatives to Apple Airpods. There are quite a few and they are highly affordable. Considering you’re getting a better experience, they just might be worth the investment.

1. Sony WF-XB700

Now, these earbuds are the definition of true wireless. You know that they are by Sony so the quality must be good. Sony is known for robust electronic products and this is no different. Additionally, they have options for extra bass and better control over the sound. They can give up to 9 hours of battery life on a single charge. The charging case can provide an additional 9 hours of charge, which totals up to 18 hours.

Its price is currently at Rs.19,490/-

2. MPOW M30 Plus

Now, this is an alternative to Airpods with extremely powerful battery life. It can provide a charge for up to 100 hours! Can anyone believe this staggering figure? Yet, many people claim that they really do deliver on such battery life. Additionally, the M30 plus offers USB-C charging alongside water resistance. They weigh barely 160 grams.

The price is currently at Rs.7,990/-

3. MPOW X3

What makes these stand out is how much they offer in the price bracket they are sold in. These true wireless earbuds are able to go on 30 hours on a charge. They are also waterproof, with USB-C charging and smart touch control. The quality is so premium, you can barely feel anything else. The earbuds also offer active noise cancellation so you can say goodbye to the environmental noises.

They are being sold at a price of Rs.10,990/-

4. Galaxy Buds

You know a product must be good when it’s by Samsung. They not only provide one with comfort but with a lot of features too. You might not even feel the weight of the galaxy buds in your ear. Considering how much cheaper they are than Airpods, it is quite impressive to see what they offer. They even have a 3-mic system and two-way speakers. From 5.0 Bluetooth to high battery life, they have it all.

Their price on the market is Rs.16,490/-

5. Galaxy Buds Live

While they may not be as affordable as the rest, they are certainly cheaper than Airpods. They have an eye-catching design that sits comfortably in your ear. Additionally, they offer active noise cancellation as well as deep sound. You can feel yourself being completely immersed. With 8 hours of non-stop listening and multiple charges in the case, you have yourself a nice set of earbuds.

They are currently set at Rs.21,990/-

Stay tuned for more from Brandsynario!

This Creepy Bus Ad Is Wrong On So Many Levels – Here’s Why

creepy bus ad wrong why
Image Source: Twitter

Has a marketing strategy gone severely wrong or simply a creepy bus ad made by creepy people? Channel 4 created an ad that was imprinted on a double-decker bus and it has gone viral… for all the wrong reasons. Though many hold that all publicity is good publicity, in this case, we might just see the exception.

What Is The Ad?

Channel 4 is a free-to-air British public network and the double-decker bus which was imprinted by them was also spotted in the UK. The ad is basically that they have written a sexual innuendo for each compartment on the upper deck. Have a look at it!

Who Spoke Up Against It?

Tracy King is the person who spotted it and couldn’t stay quiet about it. She is a writer and producer based in London and she was simply appalled by the ad. Many passengers may be unaware when they step into the bus and take their seat that Channel 4 has categorised them into something sexual. Moreover, imagine you’re sitting there, unaware, and someone takes a picture of you!

Tracy King’s argument is against non-consenting passengers being involved in such ads. The ad is a marketing failure and a PR nightmare.

Read more: 5 Fool-Proof Marketing Tactics Brands Should Try Post Pandemic

Why Is It So Creepy?

Making sexualised jokes to the unconsenting public can be punished by law. In the day and age where the fight is to make public spaces safer, this ad is a regressive step. A problematic man can very well walk up to the space where it says ‘loves naked attraction’ and molest/assault/harass anyone sitting there as part of a joke! Their defence will be that the ad says it too!

Moreover, over half of the women have been approximated to be sexually harassed or terrorised in London’s public transport. This ad makes their trauma and experience worse and also undermines it.

Read more: This Marketing Stunt By Netflix Has Scared The Heart Out Of People

What Are The People Saying?

Tracy King made a whole thread in which she fights against this horrifying ad with facts and figures. It’s a must-read. Besides her tweets gaining popularity – an indicator that people agree with her – others are also tweeting their own thoughts. They’re all similarly horrified with the ad and shocked to see the company’s complacency.

Will Channel 4 be held accountable for this creepy bus ad or will they simply remove it? Nonetheless, it is nothing less than a marketing failure.

Stay tuned to Brandsynario for the latest news and updates.

7 Ways To Protect Your Child From Inappropriate Online Content

protect child inappropriate content
Image Source: Children's Health

The internet is a dark and scary place for adults and children alike. However, while adults may be able to fend for themselves, children can not. They can be exposed to things that can stunt their growth. Here’s how you can protect them:

1. Keep Private Info Private 

Always teach your kids never to reveal their real names or their age. Ask them to keep private information private be it their address, their school, activities or playing places. The same rule goes for any other personal information that can put them at risk.

protect child inappropriate content
Image Source: Common Sense Media

2. Take Advantage Of Your Browser’s Parental Controls

Don’t take these parental controls for granted. The majority of Internet browsers (such as Mozilla Firefox, Google Chrome, Safari and Internet Explorer) have parental controls. They come with an Internet options folder in which you can easily set up security safeguards. Moreover, they have content filters for language, nudity, sex, and violence.

3. Chaperone Your Child’s Every Online Chat 

You should be there when they talk to someone online. If your children are talking to someone online, make sure it is only those friends that are from real life. Anyone random can be child predator, or identity thieves pretending to be friends.

protect child inappropriate content
Image Source: Happy Families

4. Check The Apps They Download

Often they can download apps that have unsafe features. Or they can download apps that allow internet chatting. Apps like these can expose them to harmful features and make them maturer than their age.

Read more: 9 Things You Should Be Doing To NOT Spoil Your Kids

5. Kids Should Not Be Online Shopping Alone

Kids can often memorize personal information and use it to shop online. However, they can also make purchases on apps that already have your information fed in. In that case, make sure you’re always sitting beside them when they’re about to shop. 

protect child inappropriate content
Image Source: EmpowHER

6. Install Mature Content Filtering Software

There is an app called Net Nanny which does all the work for you. It has software that automatically wipes out lurking pornographic, violent or otherwise sketchy things. Most of the times kids can find a link that is a hacker trap, it protects them from that.

Read more: 6 Neglected Topics Pakistani Parents Need To Discuss With Their Kids

7. Keep Track of Online Times

Kids can also be encouraged to go here and there when they have a lot of time at hand. Hence, limit their screen time and always be with them while they are on the screen also. This way if they know they have limited time, they remain on guard.

protect child inappropriate content
Image Source: BBC

Stay tuned to Brandsynario for the latest news and updates.

French Vogue Under Fire Over Their Remarks On Julia Fox’s Head Scarf

Vogue
Image source: Instagram.com

The new love interest of Kanye West Julia Fox is not just attending fashion shows alongside him but she’s also making headlines. Recently, the model attended an Haute couture show in Paris while wearing a scarf on her head. The picture was posted on the official Instagram handle of the french magazine ‘Vogue’.

Vogue France Underfire 

In a now edited post, the publication is under fire for their remarks for praising the scarf. The remarks were deemed hypocritical given the french senate passed a bill opposing headscarves for women across the nation on 18th January.

The French Senate also voted to ban hijabs for female athletes.

“Yes to the headscarf!” The picture captioned. The caption was later edited to remove the reference to the headscarf. However, the damage had already been done and many shared their reviews regarding the publication’s remarks for being tone-deaf and irresponsible.

Read More: Pakistani Brand Called Out For Selling Expensive Safety Pin Earrings

Twitter Users Reacts 

“Yes to the headscarf when it is not a Muslim wearing it huh?” One user commented.

“The audacity of Vogue France to say yes to the headscarf! And then change the IG caption after being called out…They’re trying to give us hallucinations.” One user wrote.

Previously, the ex-wife of Kanye West was also praised for sporting a fully covered head at the met gala 2021. The influencer was spotted in a Balenciaga look and she got away with all the backlash in the name of high fashion because – BALENCIAGA!

“White women wear a headscarf and its couture. Black and Brown women wear hijab and it is oppression or a war on secularism.” Another user followed.

“Reminds me of Vogue hailing braids as ‘trendy’ when Kim Kardashian wore them, as if Black women haven’t been wearing them forever (acknowledging this isn’t religion, but white women getting praise for doing things non-white women have always done).”

That sounds about right! This could be called a clear case of cultural appropriation but sadly the hijab/scarfs are not given enough respect, to begin with.

“Head coverings are cool and fun unless you’re a hijabi Muslim woman, and it’s banned in governments like France” quoted a social media platform calling out the double standards of the industry where hijab is only accepted as a fashion accessory.

Read More: Alia Bhatt Rocks A Dress By Pakistani Designer Faraz Manan

For publications as big as Vogue, the statement has caused quite an uproar given that the Muslim’s are deprived of their basic right to practice their religion while it is acceptable for non-muslim women to wear it as a mere fashion accessory.

Stay tuned to Brandsynario for the latest news and updates.

BMW Group Significantly Increases Use Of Low-Carbon Steel

BMW
Image source: metalminer.com

The BMW Group continues to reduce CO2 emissions in its supplier network as part of its ambitious ongoing sustainability activities. Steel produced using natural gas or hydrogen and green power, instead of fossil resources like coal, makes a vital contribution to this.

The BMW Group has now signed a corresponding agreement with Salzgitter AG for the delivery of low-carbon steel. New agreement with Salzgitter AG will provide for delivery of low-carbon steel starting 2026.

BMW Group expands sourcing of low-carbon steel to two suppliers, meeting up to 40% of steel demand at European plants. As a result, CO2 emissions savings will sore up to 400,000 tons per year. Meanwhile, steel remnants from BMW Group plants will be reused in established circular economy.

Read More: 5 Tips To Help Save Your Car From Theft In Pakistan

The Agreement 

“This is an important step in substantially reducing CO2 emissions at source in the supplier network,” said Joachim Post, member of the Board of Management of BMW AG responsible for Purchasing and Supplier Network.

“Our aim is to reduce vehicles’ lifecycle carbon footprint with a holistic approach. With steel, in particular, we are leading the way by sourcing low-carbon steel for our plants in Europe in the future.”

BMW
Image source: metalminer.com

The BMW Group already signed an agreement with Swedish startup H2 Green Steel in October of last year. H2 Green Steel will supply the BMW Group’s European plants with steel produced exclusively using hydrogen and green power from renewable energies from 2025 onwards. This process will reduce CO2 emissions by around 95%.

Together, the two agreements will supply over 40% of the steel required by the company’s European plants and save around 400,000 tonnes of CO2 emissions per year. BMW Group press plants in Europe process more than half a million tonnes of steel per year.

Read More: 5 Tips To Help You Save Money On Your Car Expenses!

“Salzgitter AG is putting ‘circularity’ at the centre of its new strategy,” said Gunnar Groebler, CEO of Salzgitter AG.

“We firmly believe that closed loops of recoverable materials can only realize their full effect with strong partners. We are delighted about the circular economy cooperation with the BMW Group and the agreement to supply green steel to our long-standing customer. Partnering for Transformation – this is how we will translate our new corporate vision into practice.”

Stay tuned to Brandsynario for the latest news and updates.

Parizaad’s Final Episode Has Rocked The Internet— Here’s Why

parizaad final episode
Image Source: Bol News

Parizaad has stolen the hearts and minds of every person who began seeing it. It’s rare to come across a drama that captures people’s attention this strongly but this drama tickled all the boxes. Now with the last episode all, here’s a trip down memory lane and an insight into how people reacted to the last episode!

What Was It About?

This is the first time a progressive topic was expounded in a drama. The story revolves around a tanned-skinned man who deals with many issues pertaining to self-esteem. The drama follows his life as he navigates the world amidst his friends and enemies. It appears that the drama did have a meaningful ending.

The Last Episode

The last episode brought Annie and Parizaad together. Throughout even the final episode, Parizaad did not believe in love which appealed to the audience. It developed on the self-esteem issues someone with darker skin in our society experiences: that they are not worthy of love. People felt that Parizaad deserved better but there was more to it. The ending was meaningful because it showed that a new journey was beginning for him. 

Read more: 6 Dialogues We’re Tired Of Hearing In Pakistani Dramas

What Do People Think?

Best Scenes From The Drama

People Love Good Content

This shows people love quality content. Dramas based on important topics that many can relate to are spectacular hits. Parizaad will remain in its audience’s memory for a long time.

Read more: Feroze Khan’s Problematic Drama Character Is Raising Concerns – Here’s Why

Stay tuned to Brandsynario for the latest news and updates.

Jazz Increases Network Capacity With State-Of-The-Art 800G Link Technology

Jazz

Islamabad, January 31, 2022: Jazz, Pakistan’s number one 4G operator and the largest
internet and broadband service provider, has deployed Pakistan’s first 800G link technology on its network, augmenting the existing user experience for data services. Currently, the 800G Transport Lambda is carrying live customer traffic across the Karachi metro region with plans underway for further expansions.

With a network backbone capacity of 3.7 Tbps, 800G Transport Lambda will benefit customers by increasing the data-carrying capacity resulting in an improved user experience for data services. In a single second, customers will be able to stream 360,000 HD video as opposed to 180,000 in the 400G network and download 140,000 songs compared to 70,000 at the same time, amongst other features. 800G is 8 times the capacity of the traditional 100G technology network and can support up to 1 million concurrent 4K users.

Khalid Shehzad, Chief Technology Officer, Jazz said, “There is an increase in high-bandwidth applications, and to cater to the growing data demands of our subscribers we have upgraded our systems deploying the country’s first 800G Transport Lambda. Our top priority remains ensuring an optimum customer experience.”

800G Transport Lambda further re-affirms Jazz’s commitment to delivering the latest and
leading technology to its customers. In an industry-first move, Jazz also commercially rolled out Massive MIMO (Multiple-Input Multiple-Output) technology last year, enhancing network capacities, benefitting customers through increased network coverage as well as higher data speeds and better user experience.

HBL Enables E-commerce Transactions On Daraz For UnionPay Cardholders

Karachi, 1st Feb 2022: HBL and Daraz join hands to enable all UnionPay cardholders to conduct e-commerce transactions from Daraz online marketplace. With this enablement, UnionPay cardholders can now perform seamless and secure transactions on Daraz.
HBL has always been at the forefront of expanding its digital footprint in Pakistan through its technology-driven initiatives. In line with its vision to becoming a ‘Technology Company with a Banking License’, HBL is focused towards expanding its role in the e-commerce industry, by enabling all UnionPay cardholders to shop on Daraz, empowering them with an optimized online shopping experience.

Kamran Mehdi Jaffery, Head Digital Channels & Solutions – HBL, commented, “HBL empowers its customers with increased choices, and thus accelerating the pace at which our economy digitalizes. Our collaboration will directly benefit UnionPay cardholders who can now make online transactions on Daraz. This will level the playing field and increase opportunities for the card holders. The overarching goal for HBL is to enable a sustained economic ecosystem powered by digital inclusion.”

James Yang, General Manager of UnionPay International Middle East Branch, said in a statement, “UnionPay is a customer-centric card scheme and we keep developing and bringing the best available payment options and experiences to the market. We are excited to partner with HBL to enhance the customer journey at Daraz for our cardholders, accelerating the digital transformation to meet demands and long-term growth in the community.”

Commenting on the partnership, Syed Zeeshan Ali, Director Digital Payments – Daraz said, “Daraz has a strategic focus on digital payments growth in Pakistan and has worked relentlessly with stakeholders to bring new digital payment solutions to its customers. We are delighted to launch acceptance of UnionPay cards at the Daraz online marketplace as it will enable a major segment of customers to pay digitally. Over half of the customer spend on Daraz is acquired through digital payments, and with the addition of UnionPay as a payment option, we look forward to further expanding digital payment adoption on Daraz.”
The partnership between HBL, Daraz, and UnionPay will create an enabling environment for more rapid and inclusive growth of the Pakistani economy. It will serve as a milestone for not just UnionPay cardholders, but also for Pakistan’s digital payments and e-commerce landscape as a whole.

3 Crucial Things To Consider Before Starting A Small Business

small business
Image Source: Life Coaching

Small businesses are a source of launching dreams. Anyone who has any significant, creative idea starts with their small business.

That’s how they get a taste of the market and what the company has to offer in practical terms. If you’re one of those who have a dream to launch, these 3 things are crucial to consider. Don’t miss out!

1. Can You Focus Entirely On Customers?

For a small business, customer service can make or break you. More prominent brands, at least in Pakistan, seldomly have excellent customer service. However, since their prices are so high and production costs so low, they can still get away with it.

For a small business, however, customer retention is not possible with the best customer service policies in place. How you fix an error, how you make amends, how you are different, and what experience you provide to them are of utmost importance.

small business
Image Source: A Cup of Karachi

If you’re a small business that already has competitors, your customer service will also distinguish you from other brands. The customer is the sovereign in the small business chain.

2. Can You Self-fund?

Self-funding is crucial to make it in the long run. If as soon as you launch into the market, you start looking for loans, then you’re making a mistake. Why? Because that’s an added cost that will prevent you from making any profit whatsoever. Since in the initial stages, the earning is already low, you don’t need additional debt on top of fixed costs.

small business
Image Source: PYMNTS

Secondly, don’t put too much on your plate. Let your business establish fully, build your customer base, and only then consider expansion. Jumping the ship too soon can result in mismanagement and ruin your reputation. So the best course of action is to self-fund. Make sure you’ve evaluated your financial muscle carefully before you start a small business.

3. Do You Have An Evaluation Mechanism In Place?

In other words, have you planned everything down to its last detail? If not, do it before you start your small business.

An evaluation mechanism is a process with which you understand what your product means to people. What your location is: is it suitable for what you’re offering? For instance, markets or restaurant hubs are the best locations to open anything food-related.

small business
Image Source: COX Blue

Secondly, what’s your market? What is the average age-group of your targeted customers, and how do they shop? Are they mainly online-shoppers, or do they prefer the in-person experience?

Thirdly, what is most essential is having a process by which you can get the maximum possible feedback. Every feedback and opinion on your product counts for your betterment. Know it all.

Stay tuned to Brandsynario for the latest news and updates.

Tesla Can Now Disable Your Seat Control Thanks To The New Feature

According to the reports, the upcoming Tesla car would offer a new feature. The features will offer a new setting for seat controls and will begin to be available to the new vehicles fresh from the factory of the Elon Musk-founded car maker.

The New Feature

The new feature of Tesla measures the number of times a user adjusts the in-car seats. Once it becomes “excessive” for the standards of its metrics, the controls will be disabled for a couple of minutes. So, Tesla EV owners will have to wait during that time until they can mess up with the position of their car seats once again.

Read More: Peugeot 2008 In Pakistan: Price, Features & Everything You Need To Know

However, the new feature would warn its users that they have been adjusting their seats too much, as detected by the “seat abuse” metrics before it becomes unusable for a short time.

The controls will get disabled temporarily, in case the users ignore the warnings and proceed with seat adjustments.

The Seat Motors

According to the reports, Tesla will feature new seat motors in upcoming vehicles, specifically for the Model Y and Model 3.

Tesla
Image source: california times.com

The new motors will be supplied by 110-year-old German company, Brose, which has been supplying car components to the company for years now.

Read More: 8 Worst Cars That Luxury Brands Tried To Sell

The Seat Metrics 

The new “abuse” metrics feature primarily detects if someone is adjusting the in-car seats more than it could handle. The Tesla hacker disclosed the metrics that the seat controls features subscribes to, noting that adjusting the seats for a total of 90 seconds in just 5 minutes would set off a warning.

On the other hand, its controls would be disabled temporarily if the seat positions have been changed for 120 seconds under the 5 minute time.

According to the report you will have to do “a lot of fiddling” with the in-car seat controls to have it disabled temporarily.

As such, as much as the new feature sounds somewhat an annoying limitation-in normal use, it should not be triggered in the first place. Except, of course, if you have a child playing with your Tesla seats.

Stay tuned to Brandsynario for the latest news and updates.

Humayun Saeed Plans To Highlight The Dilemma Of Doctor Bahu In Upcoming Project

Humayun Saeed
Image source: images.com

Choosing medicine as a profession might not be an issue for most women but following the career path sure is. Meanwhile, it is further proven by statistics that every 1 out of 4 women pursues their career professionally.

The question was raised by Humayun Saeed on a social media platform. He shared his views about the whole situation and questioned whether now is the time to think about a new project to highlight the issue.

Taking to his Twitter the Humayun Saeed shared,

“Disappointed to find out that only 1 out of 4 female doctors practice after graduation in Pakistan because of family pressure. Thinking of a new project, maybe to highlight this issue. Let’s encourage women to pursue their dreams. #DoctorBahu,” he wrote.

The Label-Doctor Bahu

The doctors in our society are not just doctors, they are running labels that meet just the eyes. However, when it comes to female doctors the issue is more pertinent. The doctor bahu is one of the most demanding labels people look for while Rishta hunting. That too is only for women to leave their jobs and work as a house-wife after the marriage.

Read More: Feroze Khan’s Problematic Drama Character Is Raising Concerns – Here’s Why

The demand for women as doctors is more up and running in the right circles than in actual hospitals.

Netizens React

Netizens took to Twitter to share their views regarding the situation. They mentioned how it is more than just the inlaws choice and women sometimes are also responsible for making a choice otherwise.

“My aunt, mbbs graduate from Fatimah Jinnah medical University, a gold medalist, married to a doctor obviously, settled in America, but never ever did her medical job after marriage and that too willingly. She had the option but she choose to be a housewife in America.” One wrote.

This is one link of the chain where women are more than capable of doing the job but they choose to not do it. Sounds like a problem? It sure is for people who work day and night to get enrolled in medical universities and ends up not getting a seat.

Read More: Netizens Shocked To See Ayeza Khan’s Recent Look At A Birthday Party

What’s even more problematic is the fact women are expected to do all the chores and take on full responsibility for their households after devoting years to get a degree.

While it’s good to see people who are finally recognising this as a problem, the question is whether making a project on the issue brings any awareness to society?

Stay tuned to Brandsynario for the latest news and updates.

Feroze Khan’s Problematic Drama Character Is Raising Concerns – Here’s Why

feroze khan drama
Image Source: Imdb

Feroze Khan seems to have a penchant for taking on the most morbidly unstable characters. His latest drama with Sana Javed, Aye Musht-e-Khaak is going viral repeatedly because many scenes are just beyond our comprehension. This latest clip simply has us reeling from shock: why is this being aired and how crazy is the acting? Read more about it here.

The Latest Clip Going Viral

In this latest clip, the protagonist, Feroze Khan in the drama serial Aye Musht-e-Khaak, is simply going wild. He’s roaring on his own mother and going haywire while sitting at the wheel of his car. We can’t really make out any dialogues which in itself is a problem. It appears the actor may have gotten too into it to the extent that he forgot to clearly make out the words. Regardless, we did catch onto “mujhe khush karne wali baatein kyun nai karti?”

 

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A post shared by Aye Musht e Khaak (@amkfanss)

The whole argument between mother and son is based on how the girl isn’t conforming to what he wants. He has made up a fantasy in his mind about her. When the girl doesn’t act according to it, he goes haywire.

Why Are We Showing This?

feroze khan drama
Image Source: Dramaspice

The character Feroze Khan embodies is truly repulsive. He acts as the self-assured, narcissistic, egoistic maniac who can not take no for an answer. This uncontrollable fits of rage in which he even disrespects his own mother is such an undesirable portrayal. So, what is the drama trying to achieve by showing someone like this?

Read more: The Portrayal Of Toxic Heroes In Pakistani Dramas – Will It Ever Stop?

Feroze Khan may have several fans of his who are of an impressionable nature or of a young age. If they’re watching this, what do you think they will learn? Men have the right to get everything they want and women must conform to their desires.

What Are People Saying?

feroze khan drama
Image Source: Instagram
feroze khan drama
Image Source: Instagram

The Sad Mama’s Boy Reality

This clip also portrays a very sad reality which is of how mothers coddle their sons in our society. The woman’s son is clearly going mad and needs help – at least anger management help – and she’s bearing it as if it is normal. Moreover, instead of setting him straight, she’s adding to it! 

It is this culture of mothers coddling their sons that assures and encourages said sons to mistreat women or their wives. Why do we have to glorify this?

Read more: Feroze Khan Gets Trolled Over His Rapping Debut

Stay tuned to Brandsynario for the latest news and updates.

Here’s How To Get Admission In E-Rozgaar Freelance Training Program

This just in: the Punjab Information technology Board (PITB) has now opened admissions for its e-rozgaar freelance training program. The program is an excellent initiative for all those who want to get more skills up their sleeves. In addition to that, applying has never been easier. Here’s everything you need to know about this freelance training program:

What Is It Basically?

The e-Rozgaar freelance training program provides training opportunities to youth. The purpose is to reduce unemployment using internet-based freelancing for the young and the tech-savvy. This programme will enhance your skills. As a result, you can use the digital space to earn and over time to start sustaining yourself. 

e-rozgaar freelance training program
Image Source: Mandi Bahauddin

Do you want to know the best part? this program is absolutely free! So you do not need to put in any money to start earning it. In addition to that, those who get selected also do not have to pay any tuition fee. The overall duration of this program is, however, 3.5 months in which you will get trained thoroughly.

Read more: Govt Announces 6 Million Scholarships For Ambitious Students

How Can You Apply?

This step by step will make it easier for you to apply.

  • Take yourself to the website: erozgaar.pitb.gov.pk
  • Click on the ‘apply now’ button.
  • Provide your CNIC number.
  • Fill out the registration form with your information.
  • You will get an SMS or email alert of the online test date.
e-rozgaar freelance training program
Image Source: TechJuice
  • If you manage to pass the test, you will be registered as one of the applicants successfully. 
  • After this PITB will shortlist candidates.
  • If you are chosen here, you will be asked to upload more required documents.
  • PITB will then verify your documents and you will be officially registered for the online training program.

Who Can Apply

  • You need to have completed 16 years of education.
  • You must have a valid CNIC.
  • Need to have a domicile of Punjab.
e-rozgaar freelance training program
Image Source: Learning all
  • Good writing and communication skills are required.
  • The minimum age to apply is 22 years and the maximum age to apply is 35 years.

So, what are you waiting for? Apply today and give the test. If you’re looking for opportunities to earn, this will not be a waste of time at all.

Read more: Motorway Police Launches Online Training Course For Police

Stay tuned to Brandsynario for the latest news and updates.