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Fly Emirates To Dubai Together And Save 25% On Fares With Brand-New Offer

Image Source: Emirates

Karachi, 24 January 2022 – Emirates, the world’s largest international airline, has launched a new offer for passengers visiting Dubai with friends and family, when booking by February 6 2022.

Two or more passengers travelling to Dubai from January 24 2022 to April 30 2022 will have the opportunity to save 25% on fares when travelling together.

This special offer is valid for two or more travellers who book a return trip via emirates.com to Dubai in Economy or Business Class between January 24 2022 and February 6 2022 on the same booking reference. The offer is also available via travel and call centre agents and Emirates Retail shops.

Experience Dubai with Emirates

In addition to this exclusive new offer, there are plenty more ways to save on your Dubai getaway with Emirates and take advantage of its incredible winter sun, beaches, outdoor dining and events including:

  • Free Emirates Expo Pass: It’s an amazing time to travel to Dubai with the much-anticipated Expo 2020 mega event taking place until March 31 2022. Emirates customers visiting and travelling through Dubai anytime during the final two months of Expo 2020, will be eligible to receive a free Emirates Expo Pass for every flight ticket booked with the airline. For more information on this promotion, please visit the dedicated offer page.
  • My Emirates Pass – Expo Edition: Customers travelling to or via Dubai anytime until March 31 2022, get to explore the city for less with My Emirates Pass Expo 2020 Dubai. Enjoy exclusive discounts and benefits at over 500 retail, dining, and recreational attractions by simply showing their Emirates boarding pass.
  • Earn a Mile a Minute in Dubai: Emirates customers can earn 1 Skywards Mile for every 1 minute spent in Dubai until March 31 2022. Existing and new Emirates Skywards members who sign up for the program before March 31 2022, can benefit from the offer Mile A Minute and will earn up to 5,000 Skywards Miles. The offer is applicable on all Emirates flight tickets purchased until March 31 2022, for travel during Expo 2020 Dubai. Emirates‑marketed, flydubai‑operated flights with an Emirates (EK) flight number are also included in the offer.

Visiting Dubai with friends & family

Whether seeking a city break, a beach getaway, a relaxing retreat or a unique desert experience, there is something for every traveller when visiting Dubai.

Dubai remains one of the world’s most popular holiday destinations, especially during the winter season, and visitors can choose from an array of hotels to stay at, to suit all budgets, as well as exciting entertainment, dining and shopping options for all ages. From sun-soaked beaches and heritage activities to world class hospitality and leisure facilities, Dubai offers a variety of world-class experiences.

Travelling with Emirates

Keeping the health and wellbeing of its passengers as top priority, Emirates has introduced a comprehensive set of safety measures at every step of the customer journey. The airline has also been building on its contactless technology offering and has scaled up its digital verification capabilities to provide its customers even more opportunities to utilise the IATA Travel Pass.

Emirates continues to lead the industry with innovative products and services that address traveller needs during a dynamic time. The airline has taken its customer care initiatives further with even more generous and flexible booking policies, its covid-19 medical travel insurance, and helping loyal customers retain their miles and tier status.

Customers are encouraged to check their latest government travel guidelines and ensure they meet the travel requirements of their final destination. For more information on entry requirements for international visitors and residents returning to Dubai visit: https://www.emirates.com/pk/english/help/covid-19/dubai-travel-requirements/

VEON Group CEO Kaan Terzioğlu Inaugurates US$8 Million Jazz Digital Park

Islamabad – January 24, 2022: VEON Group CEO, Kaan Terzioğlu today inaugurated the Jazz Digital Park (JDP) that was established with an investment of over US$ 8 million. Located in Islamabad, JDP will accelerate the country’s digital transformation ambition by significantly improving the existing level of IT services being provided to various sectors.

With a current capacity of more than 300 racks, expandable up to 450 racks, and a 3-megawatt power infrastructure, JDP is Pakistan’s largest Telecommunications Industry Association (TIA) Tier-III certified data center in terms of white space and power capacity. Jazz will utilize this digital park to offer secure IT infrastructure and hardware hosting facilities to businesses as well as local startups. JDP will also be hosting the new cloud platform about to be launched by Jazz. The onshore cloud will be a significant step forward in ensuring that data created in Pakistan is hosted within the country.

Speaking at the inauguration, Kaan Terzioğlu said, “Utilising our leadership position in Pakistan and global expertise, we are focused on creating a flourishing digital ecosystem in Pakistan. Jazz Digital Park will serve as a key enabler of our digital operator strategy and is in line with our mission to simplify digital infrastructure challenges for local and regional enterprises.”

According to Aamir Ibrahim, CEO, Jazz, “Since the pandemic and the subsequent acceleration to digital platforms, businesses across various sectors are re-assessing their cloud adoption strategies and cloud readiness. The Jazz Digital Park represents a milestone for the country’s ICT industry as it is expected to simplify digital infrastructure challenges local businesses face. This facility is at the heart of our business strategy and validates our commitment to our customers as they continue their digital transformation journey.”

Jazz also plans to facilitate the Pakistani startup ecosystem by offering cloud credits under its premium startup accelerator program Jazz xlr8 at the National Incubation Center. The cloud infrastructure is not only expected to reduce the entry barrier for upcoming Pakistani startups, but is also expected to enable existing startups to accelerate their scaling up programs.

Jazz Digital Park provides one of the largest IT capacities, enabling businesses, including service providers to co-locate their critical IT infrastructure. It is equipped with four-directional fiber connectivity, 100 per cent. redundancy for all power and cooling systems, a Bus Trunking System, a VESDA smoke detecting system, and a Performance Optimized Data Center solution to reduce its carbon footprint. These state-of-the-art features fulfill all operational requirements for a business, including 24/7 customer service, security, and system backups.

Standard Chartered Bank And Haball Enter A Corporate Alliance Agreement To Digitize Value Chain

Image Source: SCMP

Standard Chartered Bank Pakistan Limited (SCBPL) once again combines its international expertise in digital space with its local knowledge to bring together a unique offering unlike any in the market. SCBPL has entered into a partnership with Haball, Pakistan’s first B2B Fintech with the aim to digitise supply chain collections for its clients and bring efficiencies in clients’ business processes.

SCBPL recognizes that digital connectivity is a catalyst for business growth. Through partnerships, deals, and collaboration, SCBPL will continue to invest in and accelerate digital offerings, working hand-in-hand with leading fintech innovators to foster fresh ideas throughout the markets. The collaboration aims to build an enabling environment to increase the uptake of digital payments using institutional vehicles. This will create digital financial inclusion in the distribution and retail space in Pakistan. Haball is the first Fintech in Pakistan to be associated with SCBPL, supported by a goal of enabling efficiency and growth in supply chain for large corporates with faster transactions.

Haball is currently working with clients of the Bank in multiple industry verticals to digitise their value chain collections, down to the retailer leg. Its services allow manufacturers and service providers to effectively reduce the reliance on cash-based transactions and automate the reconciliation process. Haball has­ augmented the adoption of digital payments and continues to contribute to the digital economy.

Shiraz Hyder, Head of Transaction Banking, SCBPL stated, “Standard Chartered is pleased to partner with Haball Pvt. Ltd.” He further said, “Technology is an enabler, and partnerships between fintechs and banks can create opportunities that neither party could deliver alone. Our partnership with Haball will enable corporates to effectively digitize their order-to-collections cycle, while providing end-to-end visibility across the value chain, through a truly bank agnostic solution.”

Omer Bin Ahsan, Chief Executive Officer and Founder, Haball said, “This partnership builds the corporate trust that supply chain stakeholders need to process payments digitally. It further drives ahead Standard Chartered’s commitment towards creating a sustainable digital infrastructure for financial services in Pakistan.”

Haball is a B2B Fintech, digitizing supply chain and business payments for large corporations and institutions. Its cloud-based, agnostic platform enables corporate finance, corporate sales, distributors, and retailers to digitally engage with the supply chain especially with ordering, invoicing, shipment, payment, and financing.  The platform agnostically manages digital payment channels and shariah-compliant financing so that supply chain stakeholders can make payments from the digital channels of their choice.

HBL PSL 7: The New Electrifying Anthem Has Got Everyone Grooving

hbl psl anthem
Image Source: a-sports

The #HBLPSL7 anthem is out and it’s got people hooked. The anthem is packed with energy, Pakistani spirit, and why wouldn’t it be? After all, it’s sung by some of the very best Pakistani artists who have given their all to the anthem. Here’s all you need to know about the latest song uniting Pakistanis.

Read more: Govt Announces 6 Million Scholarships For Ambitious Students

“Agay Dekh”

The anthem has been sung by Atif Aslam, Aima Baig, and Abdullah Siddiqui. While the former needs no introduction, Abdullah Siddiqui is no small name. The rising young artist has made his name with one hit after another and is the face of Pakistani music being revolutionized. All three have huge fan bases and to imagine all of them coming together for this anthem gives us goosebumps!

The song called “Aagay Dekh” captures the excitement, hope, and commitment brilliantly. Did you know? Atif Aslam’s look was styled by none other than his wife!

 

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A post shared by People Pakistan (@peoplepakistan)

Have A Look At It Here:

Have a look at the #HBLPSL7 anthem here that’s been making the world go round:

Brought To You By?

TikTok may have been through its share of controversies but it is reclaiming its name. TikTok is adding to the flavour and excitement of the upcoming season of the HBL PSL. It’s the biggest sponsor of the anthem and is responsible for introducing you to it! TikTok was the first digital platform where the teaser and anthem were officially released.

hbl psl anthem
Image Source: PCB

This sponsorship cements TikTok as one of the most popular and enjoyable apps used in Pakistan!

What Do People Have To Say?

Before we bring to you what netizens have to say, have a look at this. The PCB COO was just as excited and made a strong point.

Naseer said, “The HBL Pakistan Super League anthems have a fan base of their own. Each season we have produced quality anthems that have ignited passion and excitement both in Pakistan and around the world. This season, we are upbeat and excited about a brilliant collaboration between Pakistan superstars Atif Aslam and Aima Baig with Abdullah Siddiqui.”

Netizens, too, have been raving about the new anthem:

Read more: PSL 2022: PCB Issues Playing Conditions For Seventh Edition

What do you think of the new PSL 7 anthem? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Here Are The New Car Prices After Govt Notifies New Taxes 2022

car prices tax
Image Source: Hamari web

The Sindh Excise and Taxation Department announced new prices for several vehicles under the Finance (Supplementary) Act, 2022. These new prices are set to become the new (and one of many) thorns in our sides. Is this a never-ending accelerating curve or just a temporary rise? Let’s find out.

What Happened?

The taxation department announced that the provincial government has made changes. They have increased the tax on vehicles with higher engine capacity. The general markup on these cars is excessive for sure. 

The tax levied on cars over 1000cc has doubled: it is now Rs. 100,000 from Rs. 50,000. Moreover, the tax on vehicles ranging from 1001cc to 2000cc increased to Rs. 200,000 compared to the previous Rs100,000. Lastly, 2001cc and above vehicles come with the tax of Rs. 400,000.

Suzuki’s Price

The Suzuki Alto VX is a common car we see on our roads. However, the time has come when it will become rare too. Its price in Pakistan has been increased by Rs 32,000. This brings its price to Rs. 1,306,000 from the previous price of Rs. 1,274,000. 

car prices tax
Image Source: IncPak

The Suzuki Cultus VXR will have a price hike of Rs126,000. Now its price is Rs2,030,000 from the previous price of Rs1,904,000. Similarly, Suzuki Cultus VXL price in Pakistan has gone up to Rs. 2,105,000 from Rs139,000.

Toyota Corolla’s Price 

Toyota is also another victim of these exorbitant price hikes. The prices of Corolla Altis Grande X CVT 1.8 and Corolla Altis Grande X CVT 1.8 B have both increased by Rs100,000. These variants are now priced at Rs4.17 million and Rs4.2 million, respectively.

Read more: Aima Baig In Hot Waters For Not Paying Her Taxes

The manual version – having much less demand – of Corolla Altis X 1.6 has also become Rs81,000 more expensive. Its new price is now Rs3.38 million.

Toyota Fortuner’s Price

The big leagues are also getting hurt. The price of Fortuner 2.7 G has increased by a whopping Rs390,000. The SUV is now priced at Rs8.56 million as compared to Rs8.17 million before.

car prices tax
Image Source: Toyota India

Fortuner 2.7 V has experienced a greater price hike of Rs. 452,000. The car will now cost Rs. 9.94 million.

The price of Fortuner Legender Diesel, however, saw the highest increase which was Rs. 493,000. This variant will now cost over Rs10 million.

Toyota Yaris

Toyota Yaris ATIV CVT (Hi) and Yaris GLi CVT (Lo) will now be sold for Rs2.91 million and Rs2.81 million, respectively.

car prices tax
Image Source: About Pakistan

The new price tags of Yaris ATIV X CVT (Hi) and Yaris ATIV MT (Hi) have also increased by Rs76,000 and Rs71,000, respectively.

New Prices For Hyundai 

In addition to all those, Hyundai has also become more inaccessible. The price of the Hyundai Elantra in Pakistan has become Rs4,399,000 from the old price of Rs. 3,999,000.

Read more: Pakistani Government Increases Taxes By 50% On Automobile Import

Stay tuned to Brandsynario for the latest news and updates.

Did A Tesla Car Sensor Just Detect A Ghost In A Graveyard?

tesla picks up movement in cemetary
Image Source: pocket-lint.com

The world is full of various types of eerie and creepy things. Many times, we may not even know what is going on around us. There are people who don’t believe in the existence of ghosts or the paranormal. They claim that such a thing does not exist. However, we then hear and read accounts of people who have seen such things. So, who do we believe? Are we really alone out there or there is something in the unknown? Speaking of eerie, you won’t believe what a Tesla sensor picked up in a video recently.

It seems that two people had decided to take their Tesla out to the cemetery. Of course, the mention of the cemetery already tells us that something scary is afoot. It may not even be directly scary but it may just give people bad dreams. Does the following event give proof to the existence of life beyond our dimension? Is there a veil past which we cannot see, but they can see us? A lot of burning questions appear in our minds when we think of the paranormal. So, let us dive into the details.

scary encounter with Tesla and the ghosts
Image Source: travel.earth

Tesla And The Ghostbusters

According to the video, the Tesla vehicle is parked inside the graveyard, on one of the driving paths. In the camera being held, there are no people in sight. Even if we look forward, the graveyard is empty. During navigation, Tesla sensors can pick up people when they are in the vicinity of the car. So, if the car is driving forward, its camera and sensors may pick up people on the sidewalk, passing near the car.

Read More: These Horror Stories Of Northern Areas Will Make You Cancel Your Trip

However, here where there were no people, the Tesla sensor picked up movement. It was not just any movement, rather the movement of people! Yes, for a split second or two, you could see people moving about in the vicinity of the car. However, as seen by the video camera, there were no people nearby when the sensor picked up movement. So, we ask you, what exactly caused the camera and sensors to be triggered? Is there something the car saw that we cannot?

cemetary and movement picked from car
Image Source: traveltriangl.com

Check out this video

Paranormal Movements

Now, a lot of people can say that this video is doctored or it is fake. It might even be true but we cannot say that for sure. Who knows what exactly was seen in the cemetery. However, what we see in the video is the closest we are to an answer. It is no mystery that cameras and sensors can pick up movement which humans cannot see. This has also been documented in some of the cases by Ed and Lorraine Warren, the paranormal investigators.

Read More: Hauntings of Balochistan: A Spooky Night Stay At A Famous Hotel

If exorcism tapes can be recorded and demons can be heard speaking, who is to say this video is entirely fake? Maybe the car really did pick up movement out there. It is said that animals can see past that veil that we cannot. It makes us wonder what it is that they see. The next time your pet has its gaze fixated in a place where no people are present, maybe steer clear of that area for a bit?

tesla and picking up sensor movement
Image Source: istockphoto.com

Stay tuned for more from Brandsynario!

Does Sajal Finally Convince Ahad In The New Master Moltyfoam TVC?

Great storytelling with a creative core concept can do wonders for a brand. That is exactly where Master MoltyFoam has established itself. In the previous two TVCs we saw the refreshing change of steering away from the conventional. Sajal trying to convince Ahad with real-life examples continues with more wit and making waves yet again for all good reasons. Spoiler alert, Ahad is convinced!

Master MoltyFoam, the most trusted and reliable foam brand of Pakistan, is undoubtedly evolving with time when it comes to its mattress advertising. Humor is a challenging genre for brand communication yet we are seeing the current TVC series utilizing it well.

Moving forward in their TVC series we see Ahad adopting a ketogenic diet and healthy eating habits because in order to stay fit taking care of what is inside also matters. Sajal smoothly connects that with the brand with her wordplay. It all fits and Ahad concedes.

How Master MoltyFoam relays the key points about their brand in their TVCs by taking Sajal and Ahad’s relationship and their daily situations as a metaphor is commendable. The commercial is being appreciated by viewers due to its relatability and realness.

The Master MoltyFoam products themselves are iconic with years of trust supporting its reputation. It is the perfect wedding gift due to its quality and long-lasting durability making it the ideal gift. With PSL around the corner, it may also be high time a new couch is added to the lounge to take some pressure off? Pun intended! Overall a great brand and still unstoppable in the mattress industry.

If you want to experience the continuation of the young couple’s playful banters then do watch the TVC here. We guarantee you will be left smiling.

Check this out!

 

Dr. Irum Saba Inducted Into Salaam Takaful Limited’s Shariah Board

Salaam Takaful Limited, the first Shariah Compliant Insurtech and the largest dedicated general takaful operator in Pakistan, is focused on diversity and inclusive practices, since the management believes that in order to be a true leader and to be able to develop an expertise to shift the paradigm, diversity is the key.

The organization has built a reputation of coming up with phenomenally unprecedented initiatives and recently a Shariah Board was formulated with representation from all leading schools of thought, which was a first in the Islamic Finance Industry. However, the Shariah Board now seems comprehensive as Salaam Takaful welcomes Dr. Irum Saba as an active member of the board. She is the first woman to be inducted in any Shariah advisory council or board in Pakistan and again Salaam Takaful took the lead in this induction in the whole Islamic Financial Industry of Pakistan, making this another unprecedented initiative.

Dr. Irum Saba has more than 17 years of progressive regulatory, research, training, and teaching experience with organizations of international repute. Currently, she is in Institute of Business Administration (IBA), Karachi working as an Associate Professor in the Department of Finance and Program Director of MS Islamic Banking and Finance. She has the honor to be the first Pakistani female to be part of the International Shariah Advisory Board in South East Asia and Middle East.

Recently, she has been awarded the title of WOMENi Pakistan in recognition of her contribution to the Islamic Finance Industry in Pakistan and internationally. Furthermore, Dr. Irum Saba has also been included in the prestigious list of top 10 Influential Women in Islamic Business & Finance 2021, while attaining the honor of being the first female whose name has been added in the register of Shariah Advisors by SECP as per the Shariah Advisors Regulations, 2017.

Her expertise in her field and enormous experience make her induction of Salaam Takaful’s Shariah Board quite a lucrative asset for the company and is expected to elevate the performance of the board on all fronts.

PSL 2022: PCB Issues Playing Conditions For Seventh Edition

Image source: pcb.com

In a press release, shared on the official website of the PCB, the cricket board confirmed the playing conditions of the HBL PSL 2022. The series will be played in Karachi and Lahore from 27 January to 27 February. The first match is all set to take place between Multan Sultans and Karachi Kings on 27 January.

Image Source: Samaa

In place of the upcoming event, PCB has decided to make modifications in the playing conditions for the seventh edition for PSL.

PSL 2022 Playing Conditions 

Here is a complete list of amendments to the playing conditions for the players.

  1. If a team loses players due to positive results, it can seek the Technical Committee’s approval for replacement players from the reserve pool of players (Clause 1.2.5.1)
  2. For a match to go ahead, a team must have, at least, 13 players who are Covid-19 negative (Clause 1.2.5.2)
  3. Playing line-up must comprise a minimum of seven and a maximum of eight local players including an emerging player. However, if a team is affected by Covid to the extent that it can’t create a playing 11 in accordance with the relevant requirements, the requirements will stand waived to the necessary extent (Clause 1.2.5)
  4. The Fielding side must be in a position to bowl the first ball of the final over of the innings by the scheduled or rescheduled time for the end of the innings. If they are not in such a position, one fewer fielder will be permitted outside of the 30-yard circle for the remaining overs of the innings (Clause 13.8)
  5. There will be a reserve day for the final. If no result is achieved on the reserve day. Then the side finishing on top of the points table after 30 league matches will be declared champion (Clause 16.11.1)
  6. TV umpire to call no-balls (Clause 21.5).

Read More: TikTok Becomes Official Entertainment Partner For HBL PSL 7 And 8

The cricket board has advised the players to buy tickets online for the upcoming series which will be available soon.

Psl
Image source: crickettimes.com

PSL 2022 And Coronavirus

PCB has designed a Health and Safety Protocols document to ensure the health and safety of all participants. The players will commence and enter the environment following two negative tests.

Read More: PSL 7 2022: The Final Squad Roster Has Finally Been Released

A seven-day isolation period is necessary for a covid positive player. However, a negative rapid antigen test will allow the player to resume the activity.

Stay tuned to Brandsynario for the latest news and updates.

K-Electric Supports Karachi’s Continued Growth With KHI Awards 2

Karachi – The City of Lights has come a long way from being a tiny fishing village to the bustling city of millions of people trying to make a living. Our city has bestowed us with many blessings, and many may say that we have never backed down in empowering the country.

K-Electric has taken this opportunity to acknowledge the strengths of hard-working organizations that have provided our city with employment and empowerment. The organization’s annual KHI awards aim to honor, support, and highlight those organizations that have worked tirelessly to support the development of Karachi.

Throughout the history of this world, we have seen many civilizations rebuild and reform their structures to bring a better life for the people. As Abraham Lincoln said, “For the people, by the people,” this phrase may seem quaint but is very powerful. We are built by our actions; our thoughts and actions enable us to bring forward a better urban culture that enriches the livelihood of the people around us. Therefore it is remarkable that a prestigious, renowned organization such as K-Electric acknowledges the working class and writes their names in history.

The application process is simple; all you need to do is evaluate your company, cross-reference all the terms & conditions on K-Electric’s official website, and send their application forms online.

KHI awards have a wide array of categories, and we have taken the liberty to list them down for the ease of our readers.

  • Education
  • Public Health
  • Uplifting Communities
  • Inclusion
  • Livelihood & Vocational training
  • Heritage & Culture
  • Digital Accessibility & Financial Inclusion
  • Sports
  • Safety
  • Sustainability & Environment
  • Empowering Women
  • Social Service

Education services play a vital role in the development of any society, from correcting our wrongs to enabling people to earn a decent livelihood. Our education sector makes us more civilized, but it also helps us bring forth a better community in terms of development and sustainability. It is commendable how K-Electric has divided organizations into categories, each of which is an essential and integral part of our society.

Public Health includes hospitals and welfare that provide services for the betterment of everyday people. Moreover, organizations working in Public Health, Uplifting Communities, Livelihood & Vocational training, and Social Services have given us more than we asked for; they have made sure that the people of Karachi get a better sense of life. Specifically, Public Health and Social Services have worked to better our society regardless of what they have been provided.

Furthermore, Sustainability & Environment is one of our favorite categories. According to New York Times, Carbon Depletion has led us to disasters; with our natural resources expiring by 2050, we need a robust solution to ensure the end of the world is not lurking around the corner. These organizations have made sure that people know the importance of resource management and training needed to make sure the doom isn’t near. Therefore, K-Electric has ensured that organizations working in the Sustainability sector get the acknowledgment they deserve. In the past 30 years, organizations have played an essential role in the development of our society, and K-Electric feels grateful towards them.

Despite the current political conditions in Pakistan, women have played a vital role in society since the beginning of time. The Women empowerment sector and organizations are working to ensure that women of Karachi, who have been through a lot, get what they deserve. Kiran Foundation, the National Academy of Performing Arts, and Idaara-Taleem-o-Agahi have done a lot to provide the best for sustainability and women empowerment in the past years. Our society will always be in debt of their gratitude. Many companies

Organizations interested in applying for the KHI Awards can easily download the application form from www.ke.com.pk/khiawards. The last date to apply is 25th January 2022. Moreover, K-Electric has instructed applicants to thoroughly go through the terms & conditions and eligibility criteria before applying. It is imperative that companies evaluate their positions and then apply to ensure healthy Awards.

KHI Awards seems to be a great initiative taken by K-Electric to acknowledge, enlighten, and empower organizations that have worked to bring a better life to our community. Every company and organization that falls within the criteria and categories listed by K-Electric should apply to win the Award and let people know about the great work they are doing for the betterment of our society. Therefore, if you think that what you do is making people’s lives easier aro

Alizeh Shah Got Offered An Item Song After Leaked Smoking Video

Image Source: Instagram

Alizeh Shah might not be a budding star but netizens can’t say the same about her reputation. After her smoking video went viral, the starlet made sure to take notice of the situation. However, in another news, the actress has now released a statement about being offered an item song.

A Case Of Assumption Or Presumption? 

Alizeh Shah was caught smoking in her car a few weeks ago. While she was filmed without consent, the video spread over the internet within a matter of hours. The image of Alizeh took quite a turn and she was labelled a smoker, a rebel, and whatnot. However, one thing which Alizeh might not have seen coming her way was the offer to do an item number.

“I got offered an item song, right after my cigarette video got leaked. One video with a cigarette in it and it was assumed that I was ready to be an item girl,” said Alizeh Shah in her recent statement.

Read More: Video Of Alizeh Shah Smoking Lands Her In Trouble

The Face Of Our Society

While smoking is a bad habit in all its entirety, it sure doesn’t define a personality not in other parts of the world at least. Meanwhile, smoking in our society is nothing less than an act which is commendable that too for women only. Sounds absurd? Well not in Alizeh’s case.

Netizens React To Her Statement 

Netizens too took to social media to share their two cents about her statement. While we didn’t expect much we also didn’t see all the absurd comments coming.

Take a look at them below. 

Alizeh
Image source: Instagram.com

Many couldn’t wait for the item song itself. Talk about being desperate for content?

Alizeh
Image source: Instagram.com
Image source: Instagram.com

Meanwhile, others tried to justify the offer with the outfits she choose to wear at award shows while dancing. Performance arts or maybe it public’s head which has seriously taken a hit in our country.

Read More: Alizeh Shah Questions The Real Meaning Behind Azadi

How would you take the above situation? Let us know your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

5 Savory Recipes You Can Make Using Oranges This Season

Image source: gimmedelicious.com

Nothing is better than citrus to wake up a damp, dreary day. The vitamin and fibre-rich orange injects a bright note of colour and flavour to winter dishes, whether it’s a zippy citrus salsa over chicken cutlets or fish fillets, a sweet-tart glazed cake, or a knockout custard-and-fruit tart.

When choosing oranges, go for ones that are firm to the touch, smell sweet, and have no discolouration. There are dozens of varieties to choose from. However, whichever oranges you choose, make sure to experiment with both the types of recipes, sweet and savoury, and juice a little extra for a healthy shot.

1. Slow Cooker Orange Chicken

Slow Cooker Orange Chicken Recipe- create a healthier version of the Chinese delivery dish in your slow cooker.

Ingredients

  • 3 chicken breasts, boneless and skinless cut into 2-inch cubes
  • 1/4 cup ketchup
  • 1 cup orange marmalade, preferably one with orange zest
  • 1 cup orange juice
  • 3 tablespoons low sodium soy sauce
  • 2 tablespoons brown sugar
  • 1/2 teaspoon sesame oil
  • 4 garlic cloves, minced
  • 1 tablespoon ginger grated
  • 2 tablespoons rice vinegar
  • 1 teaspoon crushed red pepper flakes optional
  • 1 teaspoon fine sea salt
  • 1/2 teaspoon black pepper
  • 1/4 teaspoon Chinese five-spice powder
  • 3 tablespoons corn starch
  • 32-ounce bag frozen broccoli
  • 1 bunch scallions chopped at an angle
  • 4 cups jasmine or white rice cooked

Instructions

  1. You know the drill. Dump chicken through Chinese Five Spice Powder into the crockpot everything except corn starch, frozen broccoli, scallions and rice.
  2. Stir to combine ingredients the best you can.
  3. Set the timer for either 3 hours on high or 6 hours on low.
  4. About 30 minutes before serving, ladle out a small amount of sauce. Whisk with cornstarch and return to the crockpot, stirring to mix.
  5. Add frozen broccoli and stir again. Cover and continue to cook for the remaining time.
  6. When you are ready to eat, spoon the chicken mixture over hot rice. Top with sliced scallions.
Image source: recipes.com

2. Baked Orange-Glazed Chicken

The combination of paprika and mustard powder offsets the sweetness of the orange juice.

Ingredients

  • 1/2 cup orange juice
  • 1/2 cup vegetable oil
  • 1 teaspoon grated orange zest
  • 1 teaspoon paprika
  • 1 teaspoon ground mustard
  • 1 teaspoon salt
  • 4 skinless, boneless chicken breast halves

Instructions

  1. Preheat oven to 350 degrees F (175 degrees C)
  2. Whisk orange juice, vegetable oil, orange zest, paprika, mustard, and salt in a bowl. Arrange chicken breast halves in a baking dish; pour orange juice mixture over chicken.
  3. Bake chicken breasts until no longer pink in the centre and juices run clear, 30 to 45 minutes, basting with orange glaze every 10 to 15 minutes. An instant-read thermometer inserted into the centre should read at least 165 degrees F (74 degrees C).
Image source: thefarmersgirl.com

Read More: 5 New Restaurants In Karachi That Are Living Up To The Hype

3. Orange Chicken Dumplings 

These Orange Chicken Dumplings will surely kick the edge of your kitchen as they steam. While we could eat classic steamed dumplings daily, we chose to incorporate another favourite Asian dish in these dumplings. Check out the recipe below.

Ingredients

  • 1 lb ground chicken
  • 2 tbsp vinegar
  • 1 tsp minced garlic
  • 1 cup soy sauce
  • 1 tsp paprika
  • 1 tsp onion powder
  • 1/2 tsp salt
  • 1/2 tsp pepper
  • 3 tbsp brown sugar
  • 1 cup fresh orange juice
  • 1 tsp cornstarch
  • 1 package dumpling wrappers
  • 1/3 cup chopped green onion

Instructions

  1. Start this Orange Chicken Dumpling recipe by making the dumpling sauce. In a saucepan over medium heat add 2 tbsp of vinegar and 1 tsp of garlic. Let the dumpling sauce come to a simmer before adding in your tsp cornstarch mixed with 2 tsp of water. Mix well with the sauce, lower the heat and cook until the sauce becomes your desired thickness. Take off heat and let cool.
  2. After a minute or two, add in the soy sauce, grated ginger, onion powder, paprika, salt, pepper, and bring to heat. Once it starts simmering, add in the brown sugar mixture until it dissolves and then stirs in the fresh orange juice.
  3. Let the dumpling sauce come to a simmer before adding in your tsp cornstarch mixed with 2 tsp of water. Mix well with the sauce, lower the heat and cook until the sauce becomes your desired thickness. Take off heat and let cool.
  4. Once the sauce is cooled, mix half of the sauce well with the green onion and ground chicken. Let marinate in the fridge for at least 30 minutes before assembling the dumplings.
  5. Layout the dumpling wrappers and scoop the chicken mixture on the middle of each wrapper. Wet the edges of the wrappers with water and pinch shut. Using a bamboo steamer or another kitchen steamer, bring a pot of water to a boil.
  6. Place the dumplings into your steamer per the steamer’s instructions and cook for about 5-7 minutes or until the internal temperature reaches 165 degrees. Remove from the steamer and serve with the remaining dumpling sauce.
Oranges
Image source: kitchenstories.com

4. Panda Express Orange Chicken

A copycat recipe from Panda Express. This chicken is tangy and flavorful. Giving you a way to cook your favourite Chinese dish.

Ingredients

  • 2 lbs boneless skinless chicken, chopped into bite-sized pieces
  • 1egg
  • 1 1/2 teaspoons salt
  • white pepper
  • oil (for frying)
  • 1/2 cup cornstarch
  • 1/4 cup flour

Orange Sauce

  • 3 tablespoons soy sauce
  • 3/4 cup orange juice
  • 1/2 cup brown sugar
  • 1 orange – zest of one orange
  • 1 tablespoon oil
  • 2 tablespoons ginger, minced
  • 2 teaspoons garlic, minced
  • 1 teaspoon red chilli pepper flakes
  • 1/2 cup green onion, chopped
  • 2 tablespoons vinegar
  • 1/2 cup water
  • 2 tablespoons cornstarch
  • 1 teaspoon sesame oil

Instructions

  • Place chicken pieces in a large bowl, set aside.
  • In a medium bowl, stir egg, salt, pepper and 1 tablespoon oil and mix well, set aside.
  • In a medium bowl, stir together 1/2 cup of cornstarch and flour.
  • Heat oil for deep-frying in wok or deep-fryer to 375 degrees.
  • Dip chicken pieces into egg mixture, then into the flour mixture, shaking off any excess.
  • Add chicken to wok in small batches and fry for 3 to 4 minutes or until golden brown. (Do not overcook chicken).
  • Remove chicken from oil with a slotted spoon and drain on paper towels; set aside.

Orange Sauce

  1. In a small bowl, combine the soy sauce, orange juice, brown sugar, and orange zest. Set aside.
  2. Clean wok and heat 15 seconds over high heat. Add 1 tablespoon oil, ginger, garlic, crushed red chilli pepper flakes and green onions and stir-fry for just a few seconds until fragrant.
  3. Now, add the vinegar and the soy sauce mixture you set aside above. Add cooked chicken, stirring until well mixed.
  4. In a small bowl, stir together the water and cornstarch, then add it to the wok and stir until sauce has thickened. Add sesame oil if desired.

Read More: 6 Cozy Coffee Places In Lahore You Should Try Out

Oranges
Image source: recipefairy.com

5. Mandarin Orange Salad 

When it comes to dinner-worthy salads, this one takes the cake. The mandarin oranges give it a burst of freshness while the Parmesan gives it a bit of sharpness and nuttiness.

Ingredients

For The Salad

  • 3 cup baby spinach
  • 3 cup arugula or iceberg lettuce
  • 1 (11-oz.) can mandarin oranges, drained
  • 1 cup toasted walnuts
  • 3/4 cup raisins
  • 1/2 cup shaved Parmesan
  • Pinch of flaky sea salt

For The Dressing

  • 1 tbsp. orange juice
  • 1 tbsp honey
  • 2 tsp. poppy seeds
  • 1 tsp. Dijon mustard
  • 1/4 cup extra-virgin olive oil
  • 1 pinch salt
  • 1 pinch freshly ground black pepper

Instructions

  1. In a large bowl, toss together spinach, arugula or iceberg lettuce, mandarins, walnuts, and raisins.
  2. In a medium bowl, whisk together vinegar, orange juice, honey, poppy seeds, and mustard.
  3. Slowly pour in oil while whisking until incorporated. Season with salt and pepper. Pour dressing over salad and toss to combine. Top with Parmesan and a pinch of sea salt.
Oranges
Image source: Pinterest.com

Stay tuned to Brandsynario for the latest news and updates.

Govt Announces 6 Million Scholarships For Ambitious Students

education scholarships
Image Source: BBC

This just in: Prime Minister just announced a whole host of scholarships. These new scholarships will change the way we view education and may just be the miracle many ambitious students have been awaiting. Have a look at the scholarships announced here:

New Scholarships

Prime Minister Imran Khan recently announced that his government is all set to introduce 6 million scholarships for the future of the country. These scholarships will totally amount to Rs47 billion. They are also targeted to help the low-income students of Pakistan so that they may have equal opportunities for growth.

education scholarships
Image Source: Ismaili

This amazing and hopeful news was brought to us by The Premier on a show, “Aap Ka Wazir-e-Azam, Aap Kay Saath”. He also added that his government, PTI, has reserved Rs47 billion for six million educational scholarships. Students will get them on a merit basis.

Read more: HEC Announces US Scholarships For PhD Students 2022-2023

Is Anything Changing?

The PM was quick to criticise the past governments for neglecting the education sector. This is not all and this is not new. Only last year, the Federal Minister of Education, Shafqat Mahmood announced more scholarships. Under the Ehsaas Ehsaas program through Higher Education Commission (HEC), many scholarships were given to high-performing students.

Shafqat Mahmood himself said, “We will be providing 50,000 scholarships through the Higher Education Commission [HEC] under the Ehsaas program.” Last year, Prime Minister also announced 170,000 scholarships for skill development under the Kamyab Jawan program.

The Changes This Can Bring

Empowering the education sector is where true change lies. If we build the education sector on strong grounds then we will be sowing strong seeds for our future. In Pakistan, not only is education secondary to marriage or work but it is also unaffordable for those who wish to provide it. These scholarships will encourage everyone to dream and work hard for what they want.

This is especially important nowadays as COVID-19 hampers many people’s ability to go to school.

Read more: How To Apply For Generation Google Scholarship 2022-2023 For Women

Stay tuned to Brandsynario for the latest news and updates.

Merub Ali Turns 20 With A Magical Harry Potter-Themed Birthday Party

Image source: Instagram.com

Merub Ali celebrated her 20th birthday last night in a magical birthday bash. Today, we are breaking down all the deets from her Harry Potter themed birthday party.

Merub Ali Turns 20

Merub Ali soon got the social media’s attention as soon as her pictures went viral with the singer Asim Azhar. Meanwhile, it didn’t take long for the public to question if anything was going on between the two. The speculations were shut down soon after. Meanwhile, the two seems to be getting cosy as they throw each other surprise birthday parties and much more.

Yesterday, Merub Ali celebrated her big birthday party of her dreams or as Asim Azhar said it was her ‘Harry Potter Fantasy’. The rumoured beau’ made sure to tick one thing off Merub’s bucket list. Merub’s birthday was attended by close friends and family including Asim Azhar’s mother.

Meanwhile, the star of the night was definitely Merub in her Harry Potter-themed gown. Talk about being the cutest wizard in town. Merub will take the pick with her oversized frames and an adorable smile.

If you have missed out on the pictures? Take a look at them below.

Read More: Nadia Khan Responds To Sharmila Farooqui — Who’s Right?

Meanwhile,  Asim took to her social media to share a cute snippet wishing the birthday girl.

Asim also took the honours to sing the birthday song for the little diva.

Read More: Alizey Sultan’s Latest Picture Leaves Rumormongers In Shock

The Karaoke Party

The birthday theme might be Harry Potter but the attendees brought their A-game forward with an open mic night which was arranged at the party.

Even though the singer in attendance was Asim Azhar, everyone including Merub sang at the party.

 have the time of her life as she called it the best birthday ever.

Stay tuned to Brandsynario for the latest news and updates.

Samsung Confirms February Launch For ‘Noteworthy’ Galaxy S22

Image source: larepublica.com

Samsung has confirmed the Galaxy S22 series launch timeline. The company will host its new Samsung Galaxy Unpacked 2022 event later this year. Samsung Electronic’s President, TM Roh, has confirmed that the event will be hosted in February 2022. While the official launch date remains unknown, the event is rumoured to be held on February 9.

Read More: Phone Not Charging? Try This Simple Toothpick Hack First

What’s New In The Latest Model

Details of the three Galaxy S22 series phones have leaked in the past. The top-end S22 Ultra model is the highlight here as it will come with a Galaxy Note-like design. The phone will have an S Pen slot at the bottom. It will come with a large 6.8-inch 2K AMOLED display with 120Hz refresh rate support. The phone will have a quad-camera setup on the back with a 108MP main camera.

Samsung
Image source: verge.com

The President’s Note

TM Roh, the President and Head of Samsung MX, published an interesting blog on the company’s website saying.

“At Unpacked, in February 2022, we’ll introduce you to the most noteworthy S series device we’ve ever created.”

“The next generation of Galaxy S is here, bringing together the greatest experiences of our Samsung Galaxy into one ultimate device,” futher adding.

In a press release about the upcoming Unpacked 2022 event, TM Roh said,

“We know many of you were surprised when Samsung didn’t release a new Galaxy Note last year.” Roh went on to talk about some of the features that make the Note smartphones great, including the S Pen, noting the company hasn’t “forgotten about these experiences you love.”

Read More: New Leaks Of Samsung Galaxy S22+ Surface The Internet

The Lineup

The S22 series is confirmed to feature three smartphone models: the S22, S22+, and S22 Ultra. Both the S22+ and S22 vanilla devices will come with the same design found on their respective predecessors. They will have a 50MP main camera sensor. The phones will have a triple-camera setup.

The Battery

All three Samsung phones will come with a Snapdragon 8 Gen 1 SoC and Exynos 2200 SoC depending on the region of launch. There will be up to 45W fast charging support as well. The top-end Ultra model will pack a 5000 mAh battery, whereas the S22 is said to pack a 4000 mAh cell.

Stay tuned to Brandsynario for the latest news and updates.

6 Neglected Topics Pakistani Parents Need To Discuss With Their Kids

neglected topics parents children
Image Source: Hello Magazine

Part and parcel of grooming kids in a healthy way is communicating with them openly. However, in Pakistan, our culture has labeled several topics taboo, creating a communication gap between parents and children.

These neglected topics need to be spoken about for the betterment of our children.

1. Hygiene

Image Source: Our Family Wizard

The essential topic of discussion between parents and children is unfortunately also one of the most neglected ones. Conversations on hygiene get lost in the sensitivities of privacy and respect as parents feel it is inappropriate to speak about such matters with their children. Naturally, children reciprocate the same attitude and suffer as a result.

2. Failures

Pakistani meme culture thrives on the narrative of pressurizing parents. Children are burdened under the growing weight of their parents’ expectation of only the best. However, what many parents neglect are conversations surrounding failure. 

Every path to success is not without its bumps. Speaking to children about failing often will ease them and make them learn to appreciate the process of developing more.

3. Expressing Emotions

“Boys don’t cry” is a phrase we’re sure everyone has heard or even said. However, this is a neglected topic which only creates more problems. Crying or expressing grief is not a sign of weakness, rather a sign of strength because it shows that a person is being true to themself.

neglected topics parents children
Image Source: The Atlantic

4. Sex Education

In Pakistan, there is a passionate resistance to any and every talk about sex education. Contrary to popular belief, sex education only makes our children safer. This is because they receive knowledge of and about their body. Only when they are properly informed can they treat it/seel help for it safely.

5. Abuse

Many incidents of sexual abuse are unreported because, for a long time, the victims are not aware that what they are experiencing is abuse. Children are not told from a young age that no one must touch their private parts. They are not intimated about physical cues that can be dangerous.

neglected topics parents children
Image Source: medical news today

6. The Importance of Expressing Opinions

It is rare in a desi household for parents to consider the opinions of their children in any matter. After all, when the elders are speaking, what can the young ones contribute? The truth is that in cases like this, it is not a matter of wisdom. Rather, it is about what is being instilled in the minds of the young.

Asking them for their opinion or encouraging them to share it does not mean you have to implement it. However, it will convey that their words have a value that will make them more confident.

Stay tuned to Brandsynario for the latest news and updates.

Victim Blaming: The Practice Of (Almost) Every Pakistani

victim blaming
Image Source: Brandsynario

While a number of Pakistanis do react against movements like Aurat March, crimes against women continue to happen. Let’s look at that infamous placard, the khana khud garam karo. People bashed it but they did not realize that the placard had a story behind it; the story here was that a man killed his wife because she did not heat the food on time. But when such incidents happen, numerous Pakistanis indulge in victim blaming.

The toxic culture is not just supported by men but also women who have internalized this toxicity. They call the victims out saying why were they not speaking up against their perpetrator. They do not realize that it is next to impossible because the victims become psychologically dependant on their perpetrators, not to mention the izzat factor they have been taught since birth.

Noor Mukadam

In the high-profile case of Noor Mukadam where the killer not only raped, but also tortured, killed, and then beheaded her, people had the audacity to ask why was she there in the first place.

Read More: Journalist Imran Riaz Khan Victim Blames Noor

Do you remember the journalist Imran Riaz who even blamed her for not following the Islamic teachings? He mentioned that where Islamic teachings are not followed such actions do happen. He made the comments with respect to Noor’s actions, and not Zahir’s or Zahir’s upbringing.

Noor's Murder noor mukadam zahir jaffer Imran Riaz Khan
Image Source: YouTube

Lahore Motorway incident

Another incident that attracted many eyeballs was the Lahore Motorway incident. Here, a woman was raped in front of her children when she was traveling in the night. The then-CCPO Lahore had the audacity to blame the woman for being out on the road late at night and not the criminal who could not control his lust.

motorway incident
Image Source: The News

Minar-e-Pakistan victim

The Minar-e-Pakistan victim, Ayesha Akram was groped and assaulted with her clothes torn off by more than 400 men. Her case was not registered by the police station. And when her news became viral, people delved into her TikTok videos from the past. Using those as evidence, they started victim blaming by saying that she must have invited the mob to attack her.

ayesha akram
Image Source: MM News

Sadly, it is not just the women who are raped, killed, and victim blamed, it is also 6-year-old girls and even, goats.

The point to note is that such incidents have not started happening in the past two to three years. They were always happening. It is just that with the power of social media, people are quickly able to make videos and make them go viral. Once people start talking about it, authorities are forced to take action.

Read More: Minar-e-Pakistan Incident Victim Reveals Details Of What ‘Men’ Did

But will this happen in every case if, for one such case, victim blamers are more convincing than the victim supporters?

Stay tuned to Brandsynario for the latest news and updates!

6 Simple Ways To Get Heatless & Bouncy Curls

6 Simple Ways To Get Heatless & Bouncy Curls
Image source: https://www.wellandgood.com/heatless-curls/

Have you finally decided to ditch those hot tools for the sake of healthy hair? Good going because so have we! But that does not mean that you can’t get to enjoy those bouncy and effortless curls. Curls have stood the test of time. They are in fashion for as long as we can remember, and they can be styled perfectly for both updos and down hair. And unlike straight hair, there are many ways you can style curly looks without using hot tools.

Let’s break down some of the ways you can get those effortless yet heatless bouncy curls.

1. The Lazy Curl 

Lazy curls are the perfect resort for girls who want to get that perfect look without investing extra time on their hair. The hairstyle requires zero tools, and all you need are a set of hair clips, hairspray, and some water. The hairstyle can be left overnight to achieve that perfect blowout look in the morning.

2. Velcro Rollers Blowout

If you want to look like you have just stepped out of the salon, this method is the best one. All you need is a set of velcro rollers which will help keep your hair in place with some clips. The velcro rollers will help curl the hair depending on how big or small the roller is. So, make sure to invest in a pair that will help you achieve your desired look.

Read more: 5 Mistakes To Avoid While Applying A Red Lip Color

3. Heatless Mermaid Waves

If you have long hair and want to get those effortless mermaid waves, then this heatless mermaid hair tutorial can be your best bet. Perfect for the girls who are too busy for any styling. All you need to do is put your dampen hair in some braids, leave it for few hours, and voila! However, for best results, leave the braids overnight for some extra volume.

4. Heatless Curls With A Donut 

If you own a hair donut for a heatless slick hair bun, now is the time to use it for heatless waves. All you need to do is to wrap the donut around your ponytail and get some beauty sleep, and the next day, you will get the most perfect and sleek curls without any frizz.

5. The 80’s Curls 

Get that vintage curly look with this easy to create heatless curls perfect for any party or even a girls’ brunch. All you need is some hair clips and water. For the best result, leaves the clips on overnight to get an extra hold.

6. Headband Waves

Try this easy-to-create curly look for a casual hangout—zero tools with maximum results.

Stay tuned to Brandsynario for the latest news and updates.

5 Strange Food Combinations That Pakistanis Actually Love Eating

paaye strange food combinations
Image Source: Quora

There are some perfect food pairings like aam paratha and chai biscuit that Pakistanis love eating. However, given how obsessed with food we are, it is not logically possible for us to not have any strange food combinations we stand up for.

1. Nihari Chawal

Separately, these two foods are probably the best ones ever. But combining the two dishes can give goosebumps to most people. It is not like one of them is sweet while the other is salty and sour. But rice is supposed to be eaten as it is; or, at most, with raita. Meanwhile, it is an unsaid law that nihari has to be eaten with naan. Messing these two things can lead to chaos for sure.

strange food combinations
Image Source: Khaby

2. Paaye Chawal

Have you tried paaye with chawal? There is a certain group of people who endorses eating paaye with chawal. But that means you can eat it with a spoon! This takes all the fun out of eating paaye because clearly, there will not be any more sticky hands as you eat the cuisine.

3. Pakora – Fruit chaat

Having pakora in your chaat is not unheard of or weird but only if it is chana chaat. If it is fruit chaat, however, then the matter is different. In fact, this combination might just make you puke.

Image Source: Pakistaneats.com

4. Egg – Ketchup

How do you eat your boiled eggs? It was unimaginable that someone could ask this question. The need however arrived when we heard that there are people who eat their boiled eggs with ketchup!

5. Kabab – Jam

Usually, shaami kababs are eaten with roti, with chawal dishes, basically anything you feel like as long as it is a savoury dish. Even if you are not eating it with the main course, you can eat it with ketchup. But imagine my disgust when an acquaintance of mine asked for apple jam with kabab. Safe to say, I never talked to them after that.

strange food combinations
Image Source: nithisclickncook.com

These are, for sure, some very strange food combinations but that because we haven’t yet tried them. And when we do, maybe they will align with our taste buds perfectly. But until we explore our taste in cuisines, let’s just keep this list as it is. Moreover, if you or someone else in the family loves to experiment with their foods, do let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates!

SBP Hosts Event On “Digital Banks – A New Era In Pakistan

SBP issued “Licensing and Regulatory Framework for Digital Banks” on January 03, 2022. To create awareness of this this important development in regulatory ambit, SBP organized an online event – “Digital Banks – A New Era in Banking”. The objective of the webinar was primarily to create awareness about the next generation of banks i.e. digital banks and the potential they offer for financial inclusion in the country. It was also aimed at sharing the details of digital banking framework amongst the market participants and prospective investors and to address their queries. 

Dr. Reza Baqir, Governor State Bank of Pakistan in his keynote address highlighted the potential of digital financial services to become ubiquitous in the banking industry and its significance in terms of inclusion and innovation. Discussing the prospects of digital banks in Pakistan, he emphasized that  one of the key goals of the State Bank of Pakistan was to promote inclusion, innovation, and modernization of financial sector of Pakistan. He emphasized SBP’s expectations from digital banks in promoting financial inclusion by providing affordable financial services to unserved and underserved segments of society, alongside fostering a new set of customer experience. 

Dr. Baqir highlighted how digitization of financial services is picking up pace and is transforming the way banking is done for both individuals and businesses. He mentioned that Pakistan’s journey for digital financial services started in early 2000s, and since then, a number of enabling regulatory initiatives were launched, notably, Branchless Banking Regulatory Framework, Electronic Money Institutions Regulations, Roshan Digital Account, RAAST, Customers’ Digital Onboarding Framework, and Asaan Mobile Accounts etc. He added that Licensing and Regulatory Framework for Digital Banks is another milestone towards digital transformation and a major step towards revolutionizing our banking services industry.  

The event was attended by prominent members of the banking community, fintechs, business fraternity and Government agencies. While giving his welcome address, Mr. Arshad Mehmood Bhatti, Executive Director, Banking Policy and Regulation Group, informed the audience that SBP will grant up to five (05) licenses for digital banks, as SBP intends to bring digital banks with strong value proposition, robust technological infrastructure, sufficient financial strength, technical expertise and effective risk management culture. He assured the market participants and potential investors that his team will remain available to provide necessary guidance in this regard.

The event also included a panel discussion moderated by Mr. Nadeem Hussain, founder Planet-N along with Mr. Muhammad Aurangzeb, Chairman Pakistan Banks’ Association, Ms. Tania Aidrus, former Executive of Google and Special Assistant to PM, Mr. Qasif Shahid, CEO & Co-Founder of M/s Finja and Mr. Muhammad Akhtar Javed, Director Banking Policy & Regulations Department of SBP as panelists.

The panelist had different rounds of questions which not only covered the real potential of digital banks  in terms of addressing the financial needs of a common man but it also brought further clarity on various aspects of this important regulatory initiative. The panel also touched upon the possible benefits and compelling reasons for existing banks and MFBs to apply for digital banks’ license and highlighted the relevant challenges faced by various digital banks across the globe. The panelists were of the view that digital banks would offer a faster, cheaper and more efficient solution for meeting the financial requirements of unserved and underserved segments of the society, in particular and welcomed SBP’s landmark initiative. The panel was confident that digital banks will become an essential part of the financial ecosystem, enhancing market efficiencies, providing access to a wider range of financial services, and thereby, advancing the broader agenda of financial inclusion.