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Ideas has FLAT 40% OFF on latest winter trends for 11.11 Sale

Online shopping is a great way to save money on your clothes, shoes and accessories. Every second week of November, we can’t help but explore all the amazing deals and discounts every brand has to offer for their 11.11 sale. However, there is one amazing promotion you should not miss out on.

Ideas has now launched an exclusive 11.11 sale with FLAT 40% OFF on thousands of products! Yes, that’s true. You can shop for the latest trends at jaw-dropping prices. From ready-to-wear fashion to home textile, you can buy everything you need from the comfort of  your home. Visit gulahmedshop.com now to grab seasonal favorites at unmissable prices.

What a wonderful way to get ready for the winter season! Here is what you will find during the mega Flat 40% Off Sale:

GulAhmed Ladies Suits

GulAhmed Unstitched Collections offer an impressive assortment of colorful floral and geometric prints over a wide variety of fabric choices. You’ll be ready for all your wintertime activities this season with three-piece and two-piece unstitched khaddar and linen outfits. If you are looking for unstitched lawn outfits, they are also available for you to pick.

Ideas Pret

If you are looking for a few fashionable pick-me-ups to wear, you will be delighted to see the hundreds of options you can get during this 11.11 sale. Elegantly stitched with intricate detailing and patterns, readymade shirts, dresses, and trousers by Ideas Pret are loved by fashion enthusiasts in Pakistan and beyond. Shop quickly because the stock will surely sell out fast.

Ideas Home

Winter is all about warmth. Considering you will be looking for new throws and blankets, you will be pleased to see a colorful selection of matelasse and thermal blankets at attractive prices. Want to give your bedroom a new look? Just grab a few printed, dyed, and embroidered bedding sets during the Ideas 11.11 Sale. Don’t miss out the special markdowns on towels and bathrobes.

Menswear

Ideas Men’s premium menswear line is guaranteed to impress everyone this winter season. From sweaters, hoodies, jackets, and jeans to traditional wear, you don’t need too much to keep your man in style. The FLAT 40% OFF sale is also on casual and workwear essentials including t-shirts, polos, dress shirts, khakis, and casual shirts.

GulAhmed Men’s Collection

If you are looking for elegant men’s fabric options, you should explore the gents fabric collections from GulAhmed. You are spoilt for choice as you pick from a wide range of fabric products in multiple colorways.

Shoes & Bags

Level up your outfits with matching shoes and bags. The last two months of the year may keep you busy with social festivities. For such joyous moments, you will need some bling power. Ideas has a striking collection of embroidered khussas and handmade kolhapuris. There is also a line of charming clutches and stunning hand bags to match.

Kidswear

Kids clothing from Ideas features attractive patterns and designs for both boys and girls. Your little ones will be big on style. When it’s flat 40% off, you can stock up on all that you need.

Why should you shop online from Ideas?

If you have any inhibitions about shopping online, all you need to do is to check the product descriptions and size charts before purchasing your desired items. The best thing about Ideas is their 30-day-exchange policy. Start a live chat on gulahmedshop.com to initiate the return process. Of course, when you shop online, you get all that you want at your doorstep. The delivery charges are just PKR 99 only! International delivery is also available at nominal charges. So, don’t wait! Visit gulahmedshop.com to get the latest fashion for yourself and your home at FLAT 40% OFF.

Foodpanda, Wasl Investment Finance Ltd To Offer Delivery Riders Affordable Motorcycle Financing

To help address the needs of its delivery riders, the country’s leading online delivery service foodpanda has teamed up with Wasl Investment Finance Ltd, a non-bank finance company (NBFC), to provide accessible and flexible motorcycle loan options for its rider fleet.

A signing ceremony was held in this regard recently which was attended by senior officials from both organizations.

As per the arrangement, foodpanda riders can now get motorcycles on installments as low as Rs. 999/- per week. For riders’ convenience, the process to acquire a new motorcycle is also kept very simple. Any eligible rider can visit a nearby foodpanda pit stop with his valid CNIC and driving license for registration and a new motorcycle is handed over in the next few days.

The new bikes, compared to what the riders are mostly driving, offer significant fuel efficiencies which improve the economics of working as delivery riders. Furthermore, with affordable installment payments, the riders are able to own the asset within 18 months or less.

Speaking about the partnership, Muntaqa Peracha Managing Director & CEO foodpanda Pakistan said, “Safety and welfare of our delivery heroes is our top priority and partnerships like this will spell convenience and benefits for one of the company’s important stakeholders–the riders.”

“We are glad to be working with foodpanda in this project that will benefit and create an impact both financially from the new bike efficiencies as well as improve the overall experience for the riders. With this partnership, riders will no longer need to go through a stringent process, which is often the case when applying for a motorcycle loan,” said Faraz Zaidi, CEO Wasl Investment Finance Ltd.

 

Syngenta Pakistan successfully pilots Drone Spraying Services for Local Farmers

Syngenta Pakistan Limited, a leading agriculture innovation and technology company – providing crop protection, biologicals, seeds, crop-enhancement products and digital services to millions of Pakistani farmers, has successfully piloted Drone Spraying Services on approximately 5000 acres of local farmland. This is a first-of-its-kind initiative whereby such precision drone spray services have been provided by a crop protection company in Pakistan.

Drone spraying services are being used globally for application of crop protection products as this technology offers precision, uniformity in spray, effective pest & disease control and speed in farm operations. Extending this service to farmers is in line with Syngenta Pakistan’s farmer-centric vision: “One Team, One Dream, Farmer Future” to transform the agricultural practices in the country and to catalyze the progress on making Pakistan’s agriculture sector more robust and technology-enabled.

The General Manager of Syngenta Pakistan – Zeeshan Haseeb Baig stated that “Labor availability and correct technique for spraying are contributors to our low yield in Pakistan. Drone Spray technology helps enable farmers achieve effective pest control and farm level efficiency. Syngenta understands the need to make this service available to its Growers at their doorstep. The project is directly in line with Syngenta’s farmer centric vision of building the New Farming Ecosystem.”

Farmers have highly appreciated this initiative. In this regard, Ghulam Abbas from Tehsil Athaara Hazari, District Jhang was of the view that “My farm size is 125 acres out of which 50 acres is sugarcane. Every year, my crop gets infested with Pyrilla and White Fly. This year Syngenta has provided me Drone Spray Services. As a result of uniform drone spray my sugarcane crop is much healthier. Previously, we used to worry a lot about pest attack control, but this year due to drone spray my crop is standing in very good health. We thank Syngenta and also request Drone Spray service to be provided to us for upcoming years”.

The Hour is Here: The Biggest realme 11.11 Sale Goes Live on Daraz

The wait is finally over! The biggest annual tech sale is now live to make all your Wishes Come True. realme fans should head over to Daraz and grab all their favourite realme gadgets before stock runs out. This year, realme is offering upto 50% discounts on various products, with some of its bestselling smartphones in bundle deals.

  • Grab a realme 9 Pro+ (8+128GB) for an amazing price tag of PKR 76,099/- down from PKR 79,999/- with a bundle of realme 10000mAh Power Bank 2i worth PKR 3,499/- for free.
  • realme 9 (8+128GB) can be purchased for PKR 62,999/- down from 64,999/-.

Over at the AIoT front, realme has great deals on:

  • realme Smart Watch that comes for an exciting price of PKR 11,099/- all the way down from PKR 15,999/-
  • realme Dart Charge Power Bank for PKR 5,589/- down from PKR 6,999/-

GenieMeow has many other wishes up its sleeve for the 11.11 Wish Come True Sale. More than 20 realme smart products are up for grabs, including realme C11, realme C25Y, realme C35 and realme 9i. In addition to these smartphones, AIoT products like the realme Power Bank 2, realme 10000mAh Power Bank 2i, realme Buds Q2, realme Buds Air 2, realme Buds Air 2 Neo, realme Buds Air Neo, realme Buds Air Pro, realme Buds Q, realme Buds Wireless, realme Buds Wireless Pro, realme Smart Band, realme Band 2, realme Smart Scale, and realme Watch S also carry outstanding discounts.

So, wait no longer as you prep your pockets and get the most out of realme 11.11 Wish Come True Sale on Daraz.

The Legend Of Maula Jatt Becomes The Highest Grossing Punjabi Film Of All Tim

The Legend of Maula Jatt breaks yet another record, by becoming the highest grossing Punjabi film of all time worldwide in the 4th week of its release.

The film has successfully surpassed the lifetime earning of all the Punjabi hits including Carry on Jatta 2, Saunkan Saunkne & Chal Mera Putt 2 as it sits tall with the box office earnings of 172 CR+ worldwide.

Before this, the film has managed to make many other records and has many titles to its name including; Highest Grossing Pakistani Film, 2nd Highest Grossing film from the Subcontinent in UK for the year 2022 & the Most Watched South Asian film in Norway.

TLOMJ was released on 13th October 2022 globally in 25 different territories with 500+ screens making it one of the biggest releases to come out of Pakistan. However due to popular demand the film continues to grab more screen in both the local and overseas market. The film has also recently been released in France & looking forward to a great reception in that market.

The Legend of Maula Jatt has managed to set new benchmarks for the Pakistani film industry and already has numerous records to its name as it races the country’s cinema to the 200 Crore Club.

The Legend of Maula Jatt is the directorial masterpiece of Bilal Lashari. The film boasts an ensemble cast starring Fawad Khan, Mahira Khan, Humaima Malick, Hamza Ali Abbasi, Mirza Gohar Rasheed, Ali Azmat, Saima Baloch and Faris Shafi alongside veterans such as Shafqat Cheema, Nayyer Ejaz, Resham, Babar Ali and Raheela Agha. Produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures with a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, the movie is a hard reboot of the 1979 cult classic ‘Maula Jatt’.

The filmmakers have partnered with Geo Films as their presenting partner, the largest media group and key contributor to the revival of cinema in Pakistan. The film is being locally distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his contribution to the cinema over the decades. Internationally, the film is being distributed by MovieGoers Entertainment.

Watch the official trailer at the link below:

Forget Movies & Shows – Here Are Must-Watch ‘Game Shows’

Image Source: whats on netflix

Netflix is renowned for its critically acclaimed original programming and true-crime documentaries. However, the streaming service’s selection of game shows is similarly amazing if you’re in the mood for something a little different. Watching a bunch of very brilliant competitors compete fiercely for a sizable financial award is strangely rewarding. These episodes are chock-full of suspenseful situations and unexpected turns that will have you on the edge of your seat. The top gaming shows available on Netflix right now are listed below.

1. Blown Away

Although the show’s name may sound like a corny romantic comedy, it really follows a group of professional glass artisans as they battle for a monetary reward (plus an artist residency at the Corning Museum of Glass). One of the most tranquil and captivating sights you’ll ever see is watching the glassblowers at work.

2. The Floor Is Lava

When you and your buddies used to leap across furniture and act like the floor was lava, do you remember those simpler times? That is the idea of this magnificent performance. The participants are negotiating obstacle courses in this instance, though. Whoever perseveres until the finish will earn $10,000.

3. The Circle

The Circle is a fantastic show if you like Catfish. Online competitors fight to earn $100,000 by being the top influencer on a social media site in this competition program and social experiment. There is obviously a lot of catfishing going on.

4. Ultimate BeastMaster

Ultimate Beastmaster follows 18 participants from six different nations as they navigate a series of challenging obstacle courses known as “The Beast,” which is arguably one of the most unusual competition programs you’ll ever watch. Each episode’s victor is dubbed the Beastmaster and invited to the finals, where contestants vie for the title of Ultimate Beastmaster.

5. Flinch

How long can you maintain composure in the face of threatening or unpleasant circumstances? By putting each candidate through a series of challenging situations, this reality show specifically aims to answer that query. And if they do, they’ll have to deal with some unfavorable repercussions.

6. Bullsh*t the Game Show

One competitor can offer incorrect answers and yet win the top prize on this particular trivia game show. The only problem is to avoid being exposed; they must put on their finest poker face and boldly lie.

7. Is it Cake?

You’ve certainly seen the viral movies of common things, like books, that first look realistic before a random knife appears and slashes the book in two to show that it’s actually a cake. You may see a lot of creative inventions like these on this reality show. The goal is for talented bakers to deceive renowned judges into believing that their cake is something completely different.

Street Photography Tips For Taking Amazing Pictures

Image Source: economicaffairs.com.pk

There are numerous pictures just begging to be taken outside your front door, from the coffee vendor with his mobile street stand to the florist with her store on the corner. Street photography is exactly what it sounds like; they are pictures that were basically taken outside and document daily life. The street photos you take now will be crucial in educating future generations about what life was like in the 2020s! Here are some tips that will help you out in perfecting the art of street photography.

  1. Bad weather is a golden opportunity

Image Source: Eexploria

There is no perfect setting. You have to make it perfect. The last thing you’ll want to do while it’s pouring rain outside takes your camera out onto the street, yet this is the best time to get some interesting street views. Raindrops, umbrellas, and individuals running covertly all add intrigue to the scene. If you’re concerned that you’ll get wet, you can run inside a doorway or hold an umbrella in one hand. Another nice time to shoot is right after a rainstorm. Interesting angles and compositions are produced by puddles and reflections.

  1. Have your camera at the ready

You must have your camera ready to capture the moment when shooting on the run. Although using the Auto ISO option is a clever approach to assist you shoots quickly, we still advise using the Manual mode so you have control over your shutter speed and aperture. If you are afraid that noise may become an issue at higher ISO values, you can limit your auto ISO.

  1. Get down low or up high

Photographers who produce intriguing photos frequently approach the subject from a different angle. Although it could be alluring to shoot at eye level, consider those alternate viewpoints by squatting down to the ground or taking a bird’s-eye view of the situation. It will give your image a new depth and help you stand out from the crowd.

Street Photography Tips For Taking Amazing Pictures
Image Source: Creative Blog
  1. Monochrome is magical

Black & white photography and street photography go together like peas in a pod!

Be careful not to overexpose the highlights while editing your photographs and, where necessary, draw the detail from the shadows to make your photographs distinctive – it’s crucial to discover your editing style. Do you want the contrast, for instance, to be strong? Or less severe in this regard? Look into the work of street photographers whose work you appreciate and take note of how they edit their pictures—not to imitate, but to be inspired. To make their work consistent, many photographers will also edit each of their photos in a same manner.

  1. Set yourself a challenge/ Theme/ Topic

Image Source: Passion Passport

Pick a topic or give yourself a goal or challenge the next time you go on a street photo shoot so that you may return with a concentrated series of photographs. You may choose a theme related to transportation, reflections, or shadows, to name a few options. Your creative thinking will improve as a result, and it can even lead to a larger project that takes longer to complete.

Stay tuned to Brandsynario for the latest news and updates.

7 Tips To Follow If You Suffer From Bloating All The Time

7 Tips To Follow If You Suffer From Bloating All The Time
Image Source: TODAY

Have you ever felt a tightening and heavy feeling within your belly after a meal? The chances are, you have a bloated stomach. Yes, bloating is inevitable but there sure are ways to keep the uncomfortable feeling at bay.

Sometimes, bloating can also be caused by certain health conditions and dietry changes are the way to go to help eliminate the bloated feeling.

Here are some tips that can help you avoid those uncomfortable bloating episodes.

1. Identify The Cause 

Bloating can be prevented if you get to the root cause of it. Once gases like oxygen, carbon dioxide, nitrogen, and methane are introduced into your gut by swallowing air and the fermentation of foods in your large intestine, the gut can be bloated. Identifying the triggers can help you rule out the possible causes.

Food intolerance, such as lactose or fructose intolerance, swallowing excess air, increased fluid in your bowels, constipation, and imbalances in your gut microbiome or the ecosystem of bacteria living in your gut are some of the reasons behind bloating.

Furthermore, stress, anxiety, high-fat meals, weight gain, and changes during the menstrual cycle are linked to bloating. However, medical conditions including malabsorption syndromes, bowel obstruction, liver disease, or cancer can also be the cause behind it. If you have chronic bloating, it’s important to seek medical advice to treat the underlying cause.

Image source: healthline

2. Eat Food That Prevents Bloating 

Non-digestible or poorly digestible compounds can lead to a bloated stomach. Fibers, sugar, and alcohol fall into the same category. Some foods, such as sugar, alcohol, artificial sweeteners, legumes, and high-fiber veggies and fruits, contain large amounts of non-digestible compounds that may lead to bloating. Limiting your intake of these foods may alleviate this condition.

3. Eat Smaller Meals 

Always chew your food properly. This will reduce the amount of air you swallow with the food, as it can help you to eat slower. Opt for several small meals throughout the day to reduce the chances of a bloated belly.

Image source: foodblog

Read More: Magic Mushroom May Ease Depression Used With Therapy

4. Avoid Salt 

An extra salty meal can increase water retention in the body leading to bloating. While your salt shaker can cause a plethora of health problems including high blood pressure. However, it can also cause something as simple can be avoided easily.

5. Watchout For Lactose Intolerance 

Lactose intolerance is more common than we perceive it to be and if you can digest dairy it’s time to get it checked. Lactose intolerance is a common condition that causes multiple digestive symptoms, including bloating. If you’re lactose intolerant, it’s best to avoid or limit dairy products. However, it’s best to consult your doctor before eliminating a good source of calcium and vitamins.

Image source: girlsgonestrong

6. Go For A Walk 

Working out can also reduce the gas buildup that contributes to bloating. A short walk can alleviate bloating after a meal if you’re up for it.

Read More: How To Train Yourself To Go To Sleep Early

7. Avoid Soda 

Sugars or artificial sweeteners in the diet can lead to gas and bloating. Try to drink water instead of sodas as it can help treat constipation as well. The carbon dioxide within the soda also cause bloating in the stomach.

Stay tuned to Brandsynario for the latest news and updates.

10 Things Airlines Don’t Want You To Know

Even if you are a frequent flyer, it’s very hard to know everything regarding the air travel industry. The public doesn’t know some of the things that go on behind the scenes in the airline world. Because if they did, they might approach airline travel a little differently.

Here are a few secrets you probably never knew about airlines:

1. That Emergency Mask Fiasco

The drop-down emergency oxygen masks on the plane are usually only equipped to pump out oxygen for about 12 to 15 minutes. But you don’t  need to freak out. It normally takes a pilot far less time to drop the plane to a safe altitude before the masks run dry of oxygen.

Image source: india.com

2. Pilots Fall Asleep 

As bizarre as it sounds, your pilot tends to sleep midway on long-haul flights. That usually happens once the autopilot mode kicks in.

3. Pilots can’t eat together

Some airlines don’t allow two pilots flying together to eat food from the same source within an hour of flying together. Either they have to eat at different restaurants, or one waits at least an hour to make sure the other doesn’t get sick.

Image source: tripsavy

Read More: Changes Elon Musk Has Made Ever Since He Took Over Twitter

4. Time Of Death Doesn’t Exist On Plane 

Although flight crews are trained in basic first aid and some are even qualified to perform resuscitation, most flights do not have any staff members on board who are qualified to declare the time of death.

5. Complete Engine Failure 

In emergency instances, the pilot never announces if both engines have failed to work. To prevent chaos and turn an already exhausting situation into awry the pilot will always mention that one engine has stopped working.

Image source: tripsavy

6. Lavatory Unlocking 

You might be surprised to know this but lavatories unlock from the outside for safety reasons. You can unlock the lavatory from the outside via an external lock mechanism. The lock is hidden beneath the “no smoking” sign on the door.

7. Dim Lights 

They dim the interior lights at night so that passengers’ eyes are already adjusted to the darkness, just in case something goes wrong during takeoff or landing. So, it’s a safety measure.

8. Flight Water Is Not For Drinking 

According to flight attendants, drinking water on the plane is extremely unhygienic despite hygiene practices being in place. Moreover, most low-cost airlines don’t carry enough bottled water to last the entire flight.

Image source: YouTube

9. Angry Passengers Dilemma

Flight attendants try their best to avoid aggravating the passenger. Sometimes, they might also move you to another seat. Also, in case there are no free seats on the plane, you’re stuck there. In extreme circumstances, the person can be handcuffed, and the plane can land at the nearest airport to kick them off. However, this cost an airline a lot of money, so this only happens under really bad situations.

Image source: tripsavy

10. Lightning Strikes 

Lightning usually seeks out conducting materials such as aluminum making aircrafts the prime targets. A commercial aircraft can be struck 1-2 times per year on average.

Read More: Will Artificial Intelligence Ever Be Able To Beat Human Creativity?

Stay tuned to Brandsynario for the latest news and updates.

TCL and Daraz come together for biggest 11.11 sale of the year

TCL, Pakistan’s No. 1 LED TV brand collaborates with the e-commerce giant of Pakistan, Daraz to gear up the massive 11.11 sale of 2022. This exciting sale will kick off on November 11, 2022 and will last till November 21, 2022. The mega sale will facilitate the users with overwhelming offers such as mega discounts, free shipping, vouchers and easy monthly installments.

TCL will be offering huge discounts on TCL and Iffalcon products on its official store on Daraz to enhance the experience of its valued customers. TCL is extending unbeatable offers and upsized promotions to its customers through this amazing sale. The incredible sale is not only bringing huge discounts but is also ensuring a chance to buy high quality products and a unique shopping experience for users. TCL and Iflacon products will be available on Daraz for purchase.

While talking about the mega sale, Majid Khan Niazi, Marketing Manager TCL said, “We are really excited to have the chance to collaborate with Daraz on this year’s GyaraGyara sale. We partner with Daraz to provide our consumers with an amazing shopping experience in addition to the high-quality, premium products that they expect from us.

TCL has maintained a position of being the leading player in the Global Consumer Electronics industry. With a global presence in over 150 countries, the brand is working towards building a prominent position in the Pakistani electronics market by offering high-end technology at highly affordable prices.

Circular Economy: Solution for Pollution and Waste Crisis

For thousands of years, humans have taken products from nature and eventually converted them into waste material. This process is linear and plays no part in converting the world into a better place. But there is a method through which the Earth can regain its strength and beauty, known as Circular Economy.

The method is quite simple in its mechanism and works under three major principles:
1. Eradicate waste and pollution
2. Convert products into the finest value
3. Regenerate the nature
Hence the Circular Economy is a system that solves crises like pollution, waste, biodiversity, and climate change.

The Concept of Circular Economy
The world has created massive waste due to industrialisation. But if used wisely, this advancement of technology can lead to resolving the issue at large. To manage the waste that may wreak havoc in future the Circular Economy has four concepts:

1. Reverse Logistics: Traditionally, the product goes from manufacturer to user and then to waste. In a Circular Economy, the product travels back to the manufacturer instead of going to waste so it can be recycled.
2. Recycle: The recycling stage has endless possibilities. Once the used or leftover parts of the product come back to the manufacturer they can be synthesized with the help of biomimicry. The process may sound complicated, but they are applicable with the assistance of simple concepts from basic sciences.
3. Involve Community: Most needed step is to promote and connect with the people so they can know about their responsibility towards the plant.
4. Use of Technology: As said before, our progress in the field of basic sciences and engineering can lead us to create a positive impact and tackle the global crisis.

Circular Economy in Pakistan; Young Generation has Taken the Command
Pakistan is the prime victim of the ‘linear process where the product comes from the manufacturer and goes to waste. Only the plastic waste of the country surges to 3.3 million tons. If the waste is collected, it will reach a size twice the height of K2 mountain.

Looking at the problem at hand, several young entrepreneurs have created startups based on the Circular Economy model. Recently, some potential ideas emerged from the Shell Tameer Awards, by Shell Pakistan, and their vision might help the country to minimize waste material.

Upcycled: The idea is a brainchild of a young female entrepreneur Sadaf Tagar. Upcycled produces plastic polymers and organic fertilizers from waste material.

EFG Construction: Ayan Raza’s initiated project utilizes plastic waste in the construction sector. The innovative startup takes plastic waste and converts it into building material. Hence the concept of reverse logistics and recycling are applied intelligently.

Mobiliti: Talking about recycling that serves mankind, Mobiliti by Abrahim Shah uses plastic waste to manufacture bionic prosthetics & assistive devices. It falls under a category of social entrepreneurship but with the base of Circular Economy.

Davaam Life (Private) Limited: Syed Salman Tariq created a technology-driven start-up that cut down single-use plastic at source through smart dispensing stations while providing solutions for waste collection, materials recovery facilities and end-use recycling.

Irverde-GoGreen: Angel Imdad, a female environmentalist, designed a model for responsible waste collection. It also educates and incentivizes communities for adopting environment-friendly practices and behaviors.

The notion of a Circular Economy may lead our country to fight rising pollution. Karachi, Lahore and other major cities are ranked as the most polluted cities in the world. It is the right time to use the power of youth and strengthen the Circular Economy model for better growth of the country.

COP27: Why It Matters And Key Areas For Action

COP27: Why It Matters And Key Areas For Action

What are COP summits?

The Conference of the Parties (COP) is a collection of states that have signed the 1992 UN Framework Convention on Climate Change (UNFCCC). It commits them to work together to keep greenhouse gas levels at a level that would preclude hazardous anthropogenic (human-caused) interference with the climate system. Since then, the parties, or nations, have met nearly every year.

The most recent, COP26, was held in November 2021 in Glasgow, Scotland. It gathered 120 international leaders and delegates from over 200 countries. It concluded in the Glasgow Climate Pact, which reiterated the 2015 Paris Agreement aim of limiting the increase in global average temperature to well below 2°C over pre-industrial levels and pursuing measures to restrict future temperature increases to well below 2°C.

COP27 goals

Image Source: Atalayar

From November 6-18, the Egyptian beach city of Sharm El-Sheikh will be hosting COP27. Every year, a different country from a different geographical area assumes the COP Presidency to bring world leaders together and identify goals. As an ‘All of Africa’ COP, the Egyptian COP27 Presidency has defined the summit’s four key goals as:

  • Mitigation: All parties, particularly those in a position to “lead by example,” are urged to adopt “bold and rapid efforts” to restrict global warming to far below 2°C.
  • Adaptation: Ensure that COP27 achieves “critically needed progress” in increasing climate resilience and assisting the world’s most vulnerable populations.
  • Finance: Make considerable progress on climate financing, including the promised $100 billion per year in development assistance.
  • Collaboration: Because the UN discussions are based on consensus, attaining an agreement will need “inclusive and active engagement from all parties.”

4 key areas to watch at COP27

Nature

It is impossible to keep 1.5°C alive unless we stop and reverse deforestation, reform our food and land use systems, and safeguard ocean ecosystems. Globally, nature is vanishing at speeds unmatched in human history. This not only harms animals and plants, but it also undermines the entire foundation of our economies, livelihoods, health, and food security throughout the world.

According to the Intergovernmental Panel on Climate Change (IPCC), the land use sector accounts for around one-quarter of all worldwide greenhouse gas emissions. At the same time, our natural ecosystems have enormous untapped potential as carbon sinks: they can store atmospheric CO2 as carbon in trees and soil on land, as well as in mangroves, tidal marshes, and seagrasses in the ocean.

It’s hoped that examples of implementation will become apparent at COP27. The nature pavilion at COP27 will be an important hub for these multistakeholder partnerships.

Food

Today, the global food, land, and ocean use systems account for more than 12% of the global GDP and employ more than 40% of all people. Agri-commodity prices have surged because of the food crisis, which has been compounded by the war in Ukraine, strained supply chains, and rising energy prices. This is very troubling: over 820 million people will be hungry by 2021.

Image Source: Business Recorder

Climate change and our global food system are inextricably linked through cause and effect: agri-food systems alone are responsible for up to one-third of GHG emissions, and climate change will continue to have drastic effects on food productivity, with the IPCC estimating that land productivity has already decreased by 21% due to climate change.

At COP27, there will be a particular emphasis on how we scale the solutions required to meet our growing food demand in a climate-resilient manner, which will include commercializing innovative technological solutions and promoting agroecological practices, which are often more climate-resilient than industrial farming methods.

Water

Floods and droughts are becoming increasingly frequent and severe because of climate change. According to the IPCC, 3 billion people might confront physical water scarcity if global temperatures rise by 2 degrees Celsius, which would have a severe impact on Africa and other climate-vulnerable countries. Furthermore, water security is a top issue for Egypt’s COP chairmanship. It is consequently critical that COP27 sees more collaboration among governments, enterprises, innovators, and other key actors.

Urgent water solutions are critical to attaining a net-zero future that is both sustainable and resilient. Following COP27, world leaders will gather in March 2023 for the UN 2023 Water Conference to address the interconnections between water and development, climate, and health.

Industry Decarbonization

How lofty aspirations made in Glasgow are executed in developing countries in a reasonable and equitable manner will be a focus of negotiations in Sharm el-Sheikh. With the globe undergoing an unprecedented surge of urbanization across the global East and South, the materials needed to construct low-carbon, climate-resilient cities will be a critical component of unlocking decarbonization.

Image Source: CSIS

Concrete, steel, aluminum, and chemicals, as well as the ships, aircraft, and trucks that transport them, presently account for 30% of greenhouse gas emissions, and this figure is expected to rise. The key to transitioning these worldwide industries is to lower the costs of clean methods and technology in comparison to the carbon-intensive traditional ones.

Mystery behind Tabish Hasmi viral video solved

Netizens are quick to jump to conclusions and come up with all sorts of mind twisting theories when it comes to viral videos. Similarly, Tabish Hashmi casual chat with a friend went on streak to break the internet and the ocean of assumptions rose like a Tsunami.

Tabish on the other hand, being a quick gun to respond, has shared a clarification video, checkout below.

https://www.facebook.com/watch/?v=1162034134401250&extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C&ref=sharing

 

It all began with a private conversation that was caught on camera by a sneaky fan, looking for a selfie with the always ready comedian and host of TBH.

Tabish in the video was seen discussing about a mysterious deal that lead to him earning crores, yet he still showed the desire to want AUR (more). Leaving his fans guessing as to what must have been the real subject of the conversation.

The keyboard warriors and ever active meme community jumped on it and shared their bits on the comedian-turned-host.

Savyour on the other hand is offering cashbacks upon ongoing 11.11 deals and discounts, an opportunity that cannot be left unused, follow Tabish in his mission to earn crores and get you own cashback deals on Savyour.

 

 

Advertising Powerhouse, Rizk Haddad Joins Walee to Head Monetisation in Middle East

Walee, the builder of an award-winning creator economy platform (Walee), welcomes Rizk Haddad as Head of Monetization, Middle East and North Africa and Turkey (MENAT), based in Dubai, UAE.

With more than 15 years of experience in strategy, marketing and building distribution networks, Haddad’s expertise is to establish businesses and develop monetization strategies, with a focus on innovative digital products and services, across MENA, Turkey and Asia Pacific. He is a true leader in the field having worked with renowned companies –  including Zee Entertainment, Webedia and CNBC Asia – complemented with a strong academic background with  an MBA in Strategy and Entrepreneurship from London Business School.

Najib Sabbagh, Managing Partner, Walee MENA said, “Our main objective as an emerging regional company is to invest in the right talent who are perfectly aligned with our journey – Rizk’s entrepreneurial spirit and  deep understanding of the advertising and media landscape will enable him to drive our strategy and client acquisition efforts. Having served in our target industries, from telecom, media and entertainment to technology, he will accelerate Walee’s growth by establishing a strong portfolio of brands, businesses and agencies looking to benefit from the power of our innovative creator solutions.“.

Ahsan Tahir, CEO, Walee globally added, “Rizk is an exceptional professional who can help our clients derive the true value from Walee’s interoperable martech suite for their funnel needs, and deliver at scale  – from building awareness with influencer marketing campaigns and AI-driven influencer insights, managing their brands using Walee’s social listening and digital service center platforms, to accelerating conversions via Walee Shops, a dynamic social commerce solution.”

Having already serviced some of MENA’s top brands, Walee will be rapidly setting up new on-the-ground operations to cater for high demand.

About Walee

Founded in 2019, Walee is an award-winning creator solution serving brands, agencies, marketers and creators, whether as influencers or affiliates.  Walee’s community comprises more than 150,000 businesses and individuals from across 300 cities.  benefitting from its one-window solution that  enables brands to market, sell and service their products and services using tools and platforms covering Influencer Marketing, Insights, Social Listening, Digital Service Center, Shops, SMS and Payment Gateways and Mobility Marketing.

Discover more about Walee at www.walee.ae

Download Walee App at Google Playstore or Appstore

Media Contact
Asna Hassan Rizvi (she/her)
Marketing, Walee Global
asna.rizvi@walee.pk

Online Privacy Myths That Need To Be Debunked

Image Source: Security Magazine

For the previous few years, internet privacy has had a bad year every year. Millions of people are impacted each month as a result of data breaches and social engineering assaults, which are at an all-time high and fundamentally challenging the idea of online data privacy.

According to IBM’s Cost of a Data Breach Report, the average cost of a data breach climbed 2.6% between 2021 and 2022, from USD 4.24 million to USD 4.35 million. Now that I think about it, we live in a time when strict fines are imposed for breaking data privacy rules that are being passed across continents. However, businesses struggle to protect their digital infrastructure. Surprisingly, 67% of US internet users are unaware of their nation’s privacy laws. In addition to that users fancy a lot of myths that lead them to believe that their data is protected; however, most of it is nowhere close to being true.

Image Source: My Tech Decisions
  • Myth 1: Using a private browser ensures that the data is safe

Whether it’s Private Mode, Incognito Mode, or whatever name your preferred browser gives it, these browser modes are made to let users browse the internet without leaving any traces of their online activity, including cookies, passwords, and other tidbits of information.

Your online activities are still viewable and recorded, and they may even be shared or sold to stakeholders like third parties. This is true even if the private mode session is supposed to delete your data whenever you terminate a private session.

  • Myth 2: Hackers only target large systems

Small businesses are three times more likely to be attacked than larger ones, according to Barracuda. Along with financial losses, these companies also incurred legal fees, fines for noncompliance, damage to their reputations, and lost customers. As a result, many small businesses are unable to recover from these losses.

Any organization that has an online presence and does business online, regardless of its size or the volume of data and money it handles, is vulnerable to online attacks. Because of this, online firms make sure their digital infrastructure has strong mechanisms and security controls that are challenging for hackers to breach and steal from.

  • Myth 3: Public Wifi is secure if it has a password

Image Source: The Nation Online

It’s no secret that Wi-Fi hotspots are becoming the norm for online connectivity. They are frequently available, free, and simpler to connect with in public places like airports, hotels, sports arenas, and schools.

The fact that public WiFi connections are a haven for hackers is something that is less well understood. There are significant risks associated with using a public WiFi hotspot since a hacker might impersonate the original network and instantly access your internet activities.]

  • Myth 4: IT professionals are responsible for keeping my data safe

The idea that only IT professionals are qualified to manage cyber-security and attain online privacy is another common misconception. Yes, utilizing strong defense mechanisms makes IT professionals better able to deal with constantly changing online dangers, but everyone who interacts with data should have a fundamental awareness of online privacy and data security.

When handling a person’s personal data, all employees who work in a corporate setting should be aware of and follow industry best practices. Personnel should, in their individual capacities, refrain from opening any suspicious links in emails, ensure the privacy of the information supplied, exercise caution when sharing data, implement security protocols when appropriate, and be knowledgeable about the core security procedures.

Pasta Hacks That Will Take Your Cooking To A Whole New Level

While cooking pasta is a no-brainer, make a small mistake and you might end up with a stick, sloppy and tasteless pasta. Hence, comes the pasta hacks taking your cooking to a whole new level. Mastering the art of pasta recipes is not difficult. However, that doesn’t guarantee that you are making it in the best possible way.

So, hold onto your pans and pots as we share foolproof hacks to streamline your pasta recipes.

1. Choose The Right Shape

While you might be tempted to pick your favorite pretty-looking pasta from the grocery aisle, chances are the shape might not with the recipe that you are planning to cook. Experts recommend using a shorter pasta shape for baked dishes. The Italian market says Gemelli, orzo, and penne are great options for this kind of dish. Meanwhile, a butter or oil-based sauce, paired with a more delicate pasta shape may be a better way to go.

Image source: ndtv

2. Use The Pasta Water

The pasta water is the magic potion and no, we’re not exaggerating. Experts recommend using the pasta water for an added hint of flavor in the pasta sauce rather than draining it down the sink. Reserve some of the water in a container to use later and then add it to your sauce. Later, while adding the pasta to the dish, you can pour in some of that reserved pasta water. You’ll be amazed at how it can transform an average sauce into something really special.

3. Olive Oil For Leftovers 

Have you ever looked at the leftover pasta in distress? This tends to happen once you take a look at the clumpy pasta sitting in the fridge. Well, not anymore! Using this hack will revive your pasta to an extent that it will not only look fresh but also taste fresh. All you need to do is to add some olive oil to the noodles before refrigerating. The extra bit of fat will cling to the pasta, preventing the pieces from sticking.

Image source: istock

Read More: 7 Different Ways You Can Enjoy Pomegranate

4. Rinse Or Not To Rinse?

If you are someone who always rinses the pasta right after cooking then you might need to rethink. Experts recommend rinsing pasta in only two instances; If you are planning to use it in a salad or if you plan to stir-fry the pasta since the extra starch can get clumpy and messy in the pan.

If you’re serving a hot pasta dish with sauce, rinsing the pasta can get rid of that extra starch which can make your sauce thicker and creamier.

5. Always Cook In A Shallow Pan 

If your stovetop takes several minutes to heat up then you might want to switch from cooking your pasta in a pot to a pan. Heating a flat pan of hot water will spread the water more evenly across the heating element and it will start boiling faster. Then, you can add your pasta to the pan and get cooking faster.

Image source: delish

6.  Re-heat And Re-eat 

Reheating the leftovers only to find out that the pasta now feels dry and icky takes away all the excitement. While reheating your pasta in the microwave, remember to add a bit of water to the dish to ensure the pasta doesn’t get dried out. You can use a similar method if you’re reheating your pasta on the stove — make sure to steam it a bit so you don’t have to contend with hard, crunchy noodles. Baking your pasta is another great way to ensure that it doesn’t get clumpy or dry, of course only if you don’t mind the slight change in texture.

Read More: New Kurkure Flavor Will Set Your Taste Buds On Fire

Stay tuned to Brandsynario for the latest news and updates.

4 Smartwatches 2022 You Can Get Under Rs. 10,000 In Pakistan

Image Source: Cnet

While smartwatches are being proven to be a good investment due to their high customer-facilitated functions and health optimality, the prices are skyrocketing, making it extremely difficult for individuals to purchase a good quality smartwatch. However, there are some smartwatches that have proved their durability in the market and are in a reasonable price range. Following are some of them that you can find in your nearest mobile shop and are not much of a burden on the pocket.

  1. Haylou RS3

Image Source: Haylou

Price: Rs. 9800

An AMOLED display with outstanding graphics is available on the Haylou RS3. The aluminum alloy frame exhibits superb and traditional Bauhaus design. The watch faces included in Haylou’s new RS3 smartwatches are constantly being updated and come with a variety of watch faces. You can change the watch faces to fit your personal style. Haylou RS3 can withstand water up to 5 ATM, or 50 meters underwater, so you can immediately jump in the pool and begin swimming.

  1. Amazfit Bip U

Image Source: GSM Arena

Price: Rs.  9100

The watch boasts a sizable 1.43 color screen with a 320 by 302-pixel resolution. This makes the Amazfit Bip U’s notifications huge and clear enough to read, as well as to send messages and make calls. Choose from over 70 different, distinctive Amazfit Bip U watch faces, each with its own style and color palette. For a more unique appearance, you can even upload a photo of your choice. The bio tracker sensor in the watch can measure blood saturation levels to give users information about their physical and emotional health. This is a fantastic feature to have, especially given the somewhat modest cost of the Amazfit Bip U.

  1. Lenovo S2 Pro

4 Smartwatches 2022 You Can Get Under Rs. 10,000 In Pakistan
Image Source: Giz China

Price: Rs. 6350

Here comes a brand-new, cost-effective smartwatch from Lenovo, the Lenovo S2. The wearable features a sporty, rectangular appearance. Only 9.9 mm thick, it has a tiny body and is lightweight thanks to the use of thin steel. One physical button and a simple design make up the smart band’s side buttons. It’s an athletic smartwatch with a silicon strap and an athletic nylon variant. The gadget supports a call ID display and features call and message notifications. It has a sleep monitor, a remote self-timer, a stopwatch, a sedentary reminder, a clock, and anti-lost features. The list of multi-sport activities includes hiking, biking, running, basketball, football, rope skipping, and badminton.

  1. Amazfit Neo

Image Source: hodinky

Price: Rs. 6550

You’ll get a sense of nostalgia from the Amazfit Neo Fitness’ classic smart-watch style. Enjoy traditional digital watch functionality with modern features thanks to its physical buttons. Additionally, it evaluates your sleep quality using the synchronized Amazfit Neo App. Simply wear the smartwatch while you go to sleep, then examine the data when you wake up. Several well-known apps that are available for both Android and iOS allow you to receive vital notifications. You can manage calls while on the go thanks to Bluetooth capability.

Stay tuned to Brandsynario for the latest news and updates.

Get all you can this 11.11 from Engine!

Are you fond of fast fashion? If yes, Engine translates its customer’s voice by anticipating their needs and turning their desire into reality by providing the best high international/western fashion clothes. It sheathes all the categories which include Men, Women, Girls, and Boys.

Setting a strong foothold by selling exemplary products in their diversified clothing line- Engine makes sure when it comes to fast fashion and affordability they deliver the most outstanding clothes to its target market.

This year on 11.11 Sale have your chance to avail this opportunity and upgrade your wardrobe with the trendiest outfits that you think will fit best. The sale Engine is offering is very friendly with your pocket and heavy on the wardrobe as it will help you serve classy looks. The sale starts from 30% off and goes up to 50% which means you can avail the discount offers and save half the amount of money this season. Engine is giving you the chance of choosing whatever you like from around 5000 articles available.

If you like anything trendy, give yourself a good chance of getting your hands on Engine’s new sale collection because it’s the ultimate answer to all your fashion needs present. From jaw dropping silhouettes to bold prints and comfortable solids, Engine has got everything sorted for its customers for any time or any occasion.

Not just men and women, kids can also benefit from the sale and the articles they are selling. Engine has got its Mini Fashionist as all covered on top of the line with the most adorable western apparel. You have an impeccable opportunity to revamp your and your family’s wardrobe from Engine’s collection without having to break the bank. You are just a click away so shop now!

Here’s Why Pakistan May Become Unbearably Hot By The End Of The Century

Previously, a study based on computer simulations by researchers at the Massachusetts Institute of Technology (MIT) made startling revelations about the impact of climate change on South Asian countries by 2100, which includes Pakistan, India, and Bangladesh.

“If climate change continues at its current pace, deadly heat waves beginning in the next few decades will strike parts of India, Pakistan and Bangladesh and similar events will become more frequent and intense,” according to international researchers.

United Nations Climate Change Report 

A recent report published by United Nations warns that upcoming climate change would be as deadly as cancer in certain parts of the world. According to the report already vulnerable areas are likely to be hit the hardest, driving an inequality surge in human development unless there is urgent climate action.

Read More: Mental Health Awareness – Still A Stigma In Pakistan?

The new data shows the need to act quickly, not only to mitigate climate change but also to adapt to its consequences. For instance, in Faisalabad, Pakistan, even with moderate mitigation, additional deaths due to climate change would average 36 per 100,000 people each year between 2020-2039. Without substantially expanding adaptation efforts, Faisalabad could expect annual climate change-related death rates to nearly double, reaching 67 deaths per 100,000 by midcentury. An increment almost as deadly as strokes, currently Pakistan’s third leading cause of death.

Image source: nature

“As we face the punishing impacts of global climate change it can be easy to wonder whether efforts to reduce emissions by individual countries, states, or cities make a difference. This platform shows the direct role these efforts play in shaping our collective future,” said Climate Impact Lab’s Hannah Hess, Associate Director at Rhodium Group.

According to Nadeem Faisal, former director of the Climate Data Processing Centre — a key unit within the PMD, “In the very recent past, the Pakistan Meteorological Depart­ment (PMD) conducted a thorough research for an international organization, which should also have set alarms bell ringing.”

“An analysis of the data revealed that the annual mean temperature has risen for the country as a whole by 0.74°C over the last 58 years by 2019, which is quite alarming. The recent changes in weather conditions very much manifest the authenticity of this finding.” He added.

Human Climate Horizon Platform 

Human Climate Horizons (HCH) is a data and insights platform providing localized information on the future impacts of climate change across several dimensions of human development. It is open access and the scalable digital public good – a window to possible futures – fed by an evolving stream of multidisciplinary frontier research.

Read More: You Can Now Go To Jail For Spreading Hate On Social Media

It is the result of joint work of the Climate Impact Lab and the UNDP’s Human Development Report Office.

Stay tuned to Brandsynario for the latest news and updates.

Descon Oxychem Limited’s Production Increased By 23.57% And Exports Grew By 228 Percent During FY22

Lahore: 7th  November 2022 – Descon Oxychem Limited (PSX: DOL), the leading manufacturer and exporter of hydrogen-peroxide (H2O2) and allied products, witnessed a 23.57% increase in production as per the company’s financial-year 2022 (FY22) results. The company has delivered exceptional business performance despite challenges posed by increase in energy costs and global supply chain disruption.

Due to the improved production, increased exports and surge in H2O2 prices in the domestic and international market, DOL witnessed a 52% year-on-year (YoY) increase in revenue (PKR 4.2 Bn) and profit after tax of PKR 471 Mn, a 69% YoY growth.  To keep up with growing H2O2 demand, the company achieved record production of 40,550 MeT. 

“We are very pleased with our yearly results which proved to be one the strongest in the company’s history.  Our outlook continues to look promising for the coming months with increased margins, and positive cash flows. We implemented an effective strategy to mitigate the adverse geo-political/Economic impacts through improved price-management, better product-placement, enhanced exports and timely expansion. This performance showcases that the company’s resolve to continuee to strengthen its position as a regional market-leader,” said Chief Executive Officer of DOL, Mohsin Zia.

DOL was established in the year 2004 and over the decades it has achieved sustainable growth. Going forward the company plan to penetrate into into new segments enhancing margins and hedging against slow demand in future. In addition to this the company also plans to strengthen its presence into export market therefore creating value for the shareholders and earning precious foreign exchange for the country.