Shan Masood Aims To Inspire Nation Like Arshad Nadeem

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Aug 12, 2024

Shan Masood, Pakistan’s Test captain, recently shared his admiration for Olympic gold medalist Arshad Nadeem, expressing his desire to replicate the joy that Arshad brought to the nation.

Nadeem, who has become a household name, captured the world’s attention with his historic performance in the javelin throw final at the Paris 2024 Olympics. Arshad’s monumental 92.97m throw in his second attempt not only set an all-time Olympic record but also earned him a place in history as the first Pakistani to win an individual gold medal.

Speaking at a press conference in Rawalpindi, Shan Masood couldn’t help but express his admiration for Arshad’s achievement. “Arshad Nadeem has always been a national hero, and with his recent Olympic victory, he has taken a significant step forward,” Shan remarked with a sense of pride.

Shan also reflected on the responsibility of representing Pakistan on the international stage, emphasizing that the country always comes first for every player.

“Whenever we play cricket for Pakistan, the country always comes first for us. Representing Pakistan on any stage or at any level is a privilege.”

The Test captain also pledges to bring the same happiness to the country that Arshad Nadeem has brought.

“Winning and losing are part of the game, but when the team loses, it hurts us the most. As a team, we aim to bring the same joy to our nation that Arshad Nadeem has brought.”

The Pakistan cricket team has faced intense criticism recently due to their disappointing performances in the ICC ODI World Cup 2023 and the ICC T20 World Cup 2024, where they failed to advance past the group stages.

The Green Shirts haven’t lifted an ICC trophy since their memorable victory in the 2017 Champions Trophy final against India.

Arshad’s success, despite limited recognition and support, has further fueled the frustration among fans who feel that cricketers, often treated as stars, have fallen short of delivering similar moments of pride.

Arshad Nadeem’s gold medal has not only set a new standard for Pakistani athletes but has also inspired figures like Shan Masood to strive for greater success and bring happiness to the nation.

Stay tuned to Brandsynario for the latest news and updates.

Arshad Nadeem to Face Tax on his Olympics Prize Money? – Verdict Announced

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Web Desk

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Aug 12, 2024

Pakistan’s sports scene has been buzzing with excitement ever since Arshad Nadeem made history at the Paris 2024 Olympics. The 27-year-old javelin thrower etched his name in the annals of history by winning Pakistan’s first Olympic gold in 40 years.

He not only won the gold, but also break the Olympic record, thanks to a jaw-dropping 92.97-meter throw on his second attempt.

This monumental achievement didn’t just earn him a gold medal; it made him the first Pakistani ever to win an individual Olympic gold.

Rumors of Heavy Tax on Prize Money

In the wake of his incredible performance, accolades and rewards flooded in from all directions.

The federal, Punjab, and Sindh governments, along with various brands, celebrities, and business leaders, all lined up to honor Arshad with generous gifts.

But as the celebrations continued, a cloud of uncertainty loomed over social media, with rumors suggesting that Arshad might have to pay taxes on his prize money.

FBR’s Clarification

These rumors quickly caused a stir among fans, who were concerned that their national hero might not fully enjoy the rewards he so deserved. Thankfully, the Federal Board of Revenue (FBR) was swift in putting these fears to rest.

FBR spokesperson Bakhtiar Muhammad stepped forward to clarify the situation, firmly stating that no taxes would be levied on Arshad Nadeem’s prize money.

“Rumors of taxing national hero Arshad Nadeem’s prize money are baseless,” Bakhtiar declared, putting an end to the speculation.

“No tax will be charged on the prize money received by him.” He went on to explain that neither withholding tax nor income tax would apply to Arshad’s earnings from his Olympic success.

Bakhtiar also expressed his frustration with the spread of misinformation on social media, describing it as “misleading and disturbing.”

He reassured the public that both the government and the FBR are committed to ensuring that Arshad’s income remains tax-free, even before he files his tax return in September 2025.

“Income tax rules do not mention tax on prize money received in Olympic games,” Bakhtiar emphasized, closing the door on any further speculation.

“Arshad Nadeem is a national hero, and all possible cooperation will be extended to him. After this clarification, such baseless rumors should be put to rest.”

With this official confirmation, fans can now celebrate without worry, knowing that their Olympic champion will fully enjoy every bit of the recognition and rewards he has earned, free from any tax burdens. Arshad Nadeem’s golden moment remains untarnished, just as it should be.

Stay tuned to Brandsynario for the latest news and updates.

Celebrate Independence With Massive 14th August Sales

By

Mahnoor Rashid

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Aug 12, 2024

Get ready to celebrate Pakistan’s Independence Day in style! As 14th August 2024 approaches, brands across the country are rolling out massive sales to mark the occasion. If you’re looking to revamp your wardrobe, this year’s Independence Day sales promise unbeatable discounts. Check out these incredible offers to make your 14th August celebrations even more special!

1. Saya

Saya is currently on the rise as one of the most affordable clothing brands in Pakistan. Currently, they have the best Azadi Sale going on for you, flat 30% off! If you have had your eyes on one of their pieces or were looking to get something nice for yourself, now is the time! They have a wide range, from women’s to men’s and even kids and sleepwear.

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2. Hush Puppies

When it comes to comfort, you go to Hush Puppies. Established as the only store providing comfortable shoes in good style, Hush Puppies has also jumped on the Azadi Sale bandwagon. They are giving a flat 20% off on all their footwear lines for men, women, and kids. Since summer is ending, if you’re looking for some back-to-school shoes, you know where to go.

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3. Cross Stitch

Home to the most elegant and beautiful women’s wear, Cross Stitch has allowed its customers to shop from them on a budget. Matching Saya, they’re giving a flat 25% and up to 50% off to their customers. Given Cross Stitch sales are rare, don’t miss out on this one.

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4. Sana Safinaz

Sana Safinaz’s Azaadi Sae is now live, offering up to 50% OFF on must-have fashion pieces! Whether you prefer shopping in-store or online, you’ll find exceptional deals on high-quality garments. Shop now and enjoy unbeatable savings!

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5. Audionic

The one-stop shop for all your electronics is Audionic. One of the biggest tech websites here, with the widest range of products and prices. Currently offering up to 77% off on their products, Audionic has all the mobile gadgets you may be looking for on a budget.

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These are just some of the amazing sales Pakistani brands have to offer in support of Independence Day. If you have had your eye on something, it’s likely that it will go on sale soon!

Stay tuned to Brandsynario for more news and updates.

JS Bank wins Leading Digital Bank Award and JS Global Secures Digital Investment Transformation Award at CxO Elevate 2024

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Web Desk

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Aug 9, 2024

Karachi, 9th August 2024 – JS Bank, one of the fastest growing banks in Pakistan, has been awarded the Leading Digital Bank accolade at the CxO Elevate 2024 Awards. In addition, JS Global, a subsidiary of JS Bank, has been recognized with the Digital Investment Transformation Award. These prestigious recognitions highlight JS Bank’s and JS Global’s significant roles in transforming the financial sector through innovative digital solutions.

JS Bank has been at the forefront of digital banking innovation, implementing state-of-the-art technologies to enhance customer experience and streamline banking processes. From pioneering digital account management to launching advanced mobile banking applications, JS Bank is committed to providing seamless, secure, and user-friendly financial services. Its investments in digital infrastructure and technology have set new benchmarks in the industry, making banking more accessible and efficient for millions of customers.

Similarly, JS Global has revolutionized investment practices in Pakistan with its digital platform. This includes JS InvestPro, an all-in-one digital investing platform offering an omnichannel client experience. It has onboarded 37,000+ investors to PSX and PMEX, enabling real-time fund transfers between bank and brokerage accounts. Users gain 24/7 access to a Financial Data Portal with comprehensive research, real-time charts, and seamless integration with JS Bank’s Zindigi and Mahaana. An advanced ETF market-making system ensures liquidity and efficient trades. The platform also provides digital learning resources, including a Virtual Trading Terminal and a Learning Portal for beginners.

Waqas Anis, Chief Digital Officer at JS Bank, said, “We are delighted to receive the Leading Digital Bank Award. This recognition reflects JS Bank’s commitment towards innovation and excellence in digital banking to provide the best possible experience for our customers.”

Khalilullah Usmani, Chief Executive of JS Global, added, “Receiving the Digital Investment Transformation Award is a significant milestone for JS Global. It reflects our dedication to transforming the investment landscape in Pakistan through technology and innovation. We remain committed to providing investors with the tools and resources they need to achieve their financial goals.”

JS Bank and JS Global remain at the forefront of digital transformation in the financial industry, driven by a relentless pursuit of excellence and a focus on meeting the evolving needs of their customers. These awards underscore their pivotal roles in shaping the future of banking and investment in Pakistan.

Embracing neurodiversity brings business benefits, says new ACCA report

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Web Desk

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Aug 9, 2024

Lahore – August 09, 2024: ACCA’s latest report ‘Neurodiversity in accountancy’ explores the growing awareness by employers that those who are neurodivergent have real value to bring to an organisation. The report highlights targeted hiring programmes that have actively sought out neurodivergent talent to undertake specific roles.

It’s estimated between 15–20% of the population are neurodivergent. As a result, organisations have a moral responsibility to include and support neurodivergent individuals, creating workplace environments where everyone’s challenges are supported and strengths are celebrated, and where neurodivergent individuals can thrive.

The business benefits for organisations that embrace neurodiversity include:

Diverse thinking: neurodiversity brings unique viewpoints, problem-solving approaches, fresh ideas and innovative solutions.
Increased productivity: accommodations for neurodiverse individuals enhance overall productivity.
Talent attraction: focusing on building neuro-inclusive workplaces attracts candidates – especially Generation Z.
Talent retention: a neuro-inclusive environment fosters loyalty and reduces turnover.
Enhanced creativity: neurodiverse individuals often think ‘outside the box’.
Positive workplace culture: Employees feel respected and valued, leading to better morale.

This report shares stories of individuals who are neurodivergent within the accountancy profession and ultimately celebrates thinking differently, representing organisations as diverse as accountancy firms EY and Cooper Parry, recruitment firm Michael Page Malaysia, HMRC (the UK’s tax authority) and The Ritz London hotel. Numerous benefits to organisations were cited, from brand recognition and winning new business to accessing previously untapped talent pools. Bringing innovation, creativity and other valuable skills to the organisation was also recognised as a key benefit. Ultimately, a proactive approach in this area has an impact on creating value for an organisation, both financially and socially.

Report co-author Jamie Lyon, head of skills sectors and technology at ACCA says: ‘Supporting neurodivergent employees is essential for creating an inclusive workplace and this doesn’t need to be complex. Often knowing where to start can be the biggest challenge. Organisations can approach neuro-inclusion at both an organisational and individual level. The aim for any organisation should be neuro-inclusive design, where possible adjustments and ways of working are part of standard practice and no longer need to be requested.’

The research sought to understand the challenges neurodivergent individuals face at work and in education; their strengths; how organisations have implemented support at both the organisation and individual level; and thoughts about the future of neurodiversity at work.

It concludes with key recommendations for organisations to better support their neurodivergent employee community, from leadership buy in and sponsorship, education and training opportunities, through to inclusive job descriptions and recruitment practices.

Report co-author Tania Martin, Neuro-inclusion consultant at PegSquared concludes by saying ‘With an estimated one in five of the workforce being neurodivergent, and more people willing to openly share their stories, it is becoming even more important that employers are proactive in understanding and building neuro-inclusive workplaces. So often we find what works for one, benefits so many. But broader than that, neurodiversity also impacts employers’ clients and customers. Having an understanding of neuro-inclusion can be a competitive advantage – harnessing neurodiversity is ultimately good for business.’

Read the report and access the employers’ guide here.

ZONG Introduces Seamless and Affordable International Roaming Connectivity in Iraq

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Web Desk

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Aug 9, 2024

Zong 4G, Pakistan’s leading telecom operator, is thrilled to announce the expansion of its International Roaming (IR) services to Iraq. This latest addition is part of ZONG’s ongoing commitment to providing superior connectivity at affordable rates and expanding its global footprint.

Effective immediately, Zong 4G subscribers can enjoy uninterrupted and seamless international roaming services while traveling in Iraq. This new offering underscores Zong 4G’s dedication to catering to the diverse needs of its customers, ensuring that you stay connected with your loved ones, business associates, and essential services, no matter where they are.

Commenting on the launch, the official spokesperson for Zong 4G said, “We are excited to extend our International Roaming services to Iraq, this expansion reflects our dedication to providing our customers with the best possible service, no matter where their travels take them. With our new IR services in Iraq, our subscribers can stay connected with ease, whether for business or leisure.”

Zong 4G remains focused on enhancing its services and expanding its reach to ensure that its customers always have access to the best in telecommunications. The introduction of IR services in Iraq is a testament to ZONG’s continuous efforts to innovate and lead the market in customer satisfaction and technological advancements.

Join the My Suzuki My Story Season 4 Rhythm

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Web Desk

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Aug 9, 2024

For Pakistanis, Suzuki is more than just a vehicle; it’s a loyal companion that has been with them through life’s most cherished moments. From joyful family road trips to personal milestones, Suzuki has been a part of it all, creating memories that will last a lifetime.

“My Suzuki, My Story” campaign has beautifully captured these heartfelt connections. Season four was truly remarkable, with countless people sharing inspiring stories about how Suzuki has enriched their lives. From heartwarming family adventures to incredible personal journeys, these tales have touched us deeply.

As the event drew towards the end, magazine the excitement of our winners! On first prize Mr. Khawar Majeed is overjoyed to be driving his brand-new Suzuki Alto, ready to embark on new adventures. Dr. Ayesha Kiran who won the second prize will be fulfilling her lifelong dream of exploring Europe, and landing the third prize Mr. Awais Rehman can’t wait to hit the open road on his stylish Suzuki GSX-125.

These stories exemplify Suzuki’s dedication to its customers. We’re not just building cars; we’re fostering strong relationships and creating experiences that people will treasure forever. The journey continues! Season five is coming soon, and we can’t wait to hear even more inspiring Suzuki stories. Let’s keep the spirit of adventure alive!

Pakistani Celebrities Celebrate Arshad Nadeem Historic Olympic Gold

By

Mahnoor Rashid

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Aug 9, 2024

Pakistan is buzzing with excitement as celebrities and fans alike celebrate the historic achievement of javelin thrower Arshad Nadeem. On Thursday night, Arshad made the entire nation proud by winning Pakistan’s first-ever individual Olympic gold medal at the Paris Olympics 2024. His incredible throw of 92.97 meters in the javelin final not only secured the gold but also set a new Olympic record.

This victory is especially significant because it ended Pakistan’s 32-year medal drought, marking a monumental moment in the country’s sports history. Arshad’s journey to gold wasn’t easy. After a shaky start in his first attempt, he made a stunning comeback, showcasing his remarkable talent and determination.

Pakistani Celebrities Appreciate Arshad Nadeem

The historic win has sparked a wave of celebrations across the country. Celebrities, sports enthusiasts, and fans have taken to social media to pour in their congratulations and express their pride in Arshad’s achievement. His victory has not only brought joy to the nation but has also inspired countless young athletes across Pakistan.

Mahira Khan

Mahira Khan commended the athlete on his victory on her Instagram. She shared her comments on his performance and called him a “hero.”

Ahmed Ali Butt

Ahmed Ali Butt, popular for his podcasts, demanded that Arshad Nadeem deserves credible gifts. On his Instagram story, he says to give him a new house, deals, and an academy of his own.

Ali Zafar

Another celebrity who was immensely proud of Pakistan’s achievements was Ali Zafar. He took it to Twitter, now known as Platform X, and shared his appreciation for the artist. He suggested it’s high time we show our heroes the celebration they deserve.

The historic win has sparked a wave of celebrations across the country. Celebrities, sports enthusiasts, and fans have taken to social media to pour in their congratulations and express their pride in Arshad’s achievement. His victory has not only brought joy to the nation but has also inspired countless young athletes across Pakistan.

Stay tuned to Brandsynario for more news and updates.

Rewards Arshad Nadeem Earned After His Gold Medal Victory

By

Usman Kashmirwala

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Aug 9, 2024

Arshad Nadeem’s remarkable gold medal victory in the men’s javelin throw at the Paris Olympics has not only carved his name into the annals of history but also rekindled a sense of national pride in Pakistan. His record-setting throw of 92.97 meters shattered an 118-year-old Olympic record, marking a monumental achievement not only for himself but for the entire nation.

Substantial Rewards Governor Tessori

In recognition of his extraordinary accomplishment, the Sindh government and Sindh Governor Kamran Tessori have announced substantial rewards. Governor Tessori has pledged a cash reward of 1 million rupees.

Sindh Government

The Sindh government, led by Karachi Mayor Murtaza Wahab, has declared an even more significant reward of 50 million rupees. These rewards serve as a tangible expression of the pride and joy Nadeem’s victory has brought to the country.

Arshad Nadeem to compete in Javelin throw finals tonight, watch here at this time | Pakistan Today — Source: Pak Today

Governor Tessori praised Nadeem’s achievement, emphasizing that his historic win has fulfilled Pakistan’s long-standing dream of Olympic gold. The governor highlighted how this victory has united the nation in celebration, reflecting the deep sense of national pride that comes with such a rare and prestigious accomplishment.

Murtaza Wahab, speaking on behalf of the Sindh government, echoed these sentiments, applauding Nadeem for elevating Pakistan’s name on the global stage. Wahab stressed that this victory is not just a personal triumph for Nadeem but a moment of collective pride for the entire nation. The significance of this achievement is further underscored by Pakistan’s long medal drought at the Olympics, with the last podium finish occurring in 1992 and the last gold medal won in 1984 in hockey.

Salman Iqbal

Among the many accolades showered upon Nadeem, ARY CEO, Salman Iqbal has also stepped forward to honor the Olympian. Salman Iqbal has gifted an apartment to the gold medalist in one of his project.

Ali Zafar

Ali Zafar, known for his contributions to the arts and his philanthropic efforts, announced a reward of 1 million rupees for Arshad Nadeem through his foundation. The singer shared this announcement via a heartfelt post on the social media platform X (formerly Twitter), where he expressed his immense pride in Nadeem’s achievement.

Ali Zafar praised Nadeem for not only winning a gold medal for Pakistan but also setting a new Olympic record. He highlighted the significance of this victory, noting that it ended Pakistan’s 32-year Olympic medal drought.

Zafar further emphasized that such accomplishments deserve not just celebration but also sustained support. To this end, he urged the Government of Pakistan to establish a sports academy on Arshad Nadeem’s name, ensuring that future athletes receive the training and resources necessary to excel on the global stage.

Primax Solar Energy

In addition, Primax Solar Energy, a leading solar hybrid inverter brand in Pakistan, is honoring Arshad Nadeem as well by providing him with a state-of-the-art solar system. This gesture symbolizes their admiration and support for his historic achievement on the global stage.

Arshad Nadeem makes history: Shatters 118-year-old Olympic record - Media Bites — Source: Media Bites

Arshad Nadeem’s victory is more than just a sporting milestone; it symbolizes hope and resurgence for a country that has long awaited such a moment of glory. The rewards announced by the Sindh government and Governor Tessori are not merely financial incentives but a reflection of the nation’s gratitude and recognition of Nadeem’s hard work, perseverance, and dedication.

This historic win has inspired countless Pakistanis and serves as a reminder that with determination and unwavering resolve, even the most ambitious dreams can be realized. As the nation celebrates this achievement, Arshad Nadeem stands as a beacon of hope, proving that Pakistan’s potential on the global stage knows no bounds.

Congratulations again, Arshad Nadeem!

Stay tuned to Brandysnario for latest news and updates.

Google Pixel 9 Series: Here’s What To Expect

By

Usman Kashmirwala

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Aug 9, 2024

As the tech world eagerly awaits the release of Google’s Pixel 9 series, excitement is building around the new features and devices that will be showcased at the Made by Google event. This year, Google is set to unveil a range of products. From the latest smartphones to smartwatches and earbuds, all equipped with cutting-edge technology and AI-driven enhancements.

Android 15: A Leap in AI Capabilities

The Pixel 9 series will debut with Android 15, one of Google’s most significant operating system upgrades yet. Android 15 introduces a host of new features, including widget previews, custom vibrations, partial screen recording, satellite connectivity support, and enhanced privacy options like Private Space and anti-theft protection. The focus on AI is evident, with Google rebranding its AI features under the umbrella term “Google AI.” This includes new functionalities like “Add Me,”. Add me allows users to add themselves to group photos, and “Pixel Screenshots,” which creates a searchable database of screenshots.

Google Pixel 9: svelati i prezzi di lancio — Source: Liberia Technolog

The Pixel 9 Series: New Models and Features

The Pixel 9 series will include three models: the standard Pixel 9, the Pixel 9 Pro, and the new Pixel 9 Pro XL. The standard Pixel 9 features a 6.3-inch screen, a dual rear camera with a 50MP primary sensor, and more RAM than its predecessor, the Pixel 8. It will be available in four colors: Rose, Hazel, Porcelain, and Obsidian.

The Pixel 9 Pro adds an extra telephoto camera and more RAM, while the Pixel 9 Pro XL, with its larger 6.8-inch screen, is expected to include even more advanced features, including a bigger battery. All models will be powered by the new Tensor G4 SoC, which promises improved efficiency and performance.

The Pixel 9 Pro Fold: A New Chapter in Foldable Tech

Google is also set to reveal the Pixel 9 Pro Fold, the successor to its first foldable phone. The Pixel 9 Pro Fold will feature a redesigned camera module, a thinner and lighter build, and enhanced durability. It will include a 6.3-inch cover screen and an 8-inch foldable display. This new feature offers a similar performance, RAM, and storage configurations as the Pixel 9 Pro.

Google Pixel 9 Pro Fold camera specs leaked ahead of launch: Everything we know so far | Technology News - The Indian Express — Source: Indian Express

The Pixel Watch 3 and Pixel Buds Pro 2

In addition to the smartphones, Google is expected to unveil the Pixel Watch 3, which will address common complaints from the previous model by featuring thinner bezels, a brighter screen, and ultra-wideband technology. The watch will come in two sizes, 41mm and 45mm, with Wi-Fi and cellular variants.

Lastly, the Pixel Buds Pro 2 will make their debut, offering improved sound quality, noise cancellation, and battery life. The earbuds will also feature a new design with larger speaker grills and additional color options.

Google’s upcoming Pixel 9 series, along with the Pixel 9 Pro Fold, Pixel Watch 3, and Pixel Buds Pro 2, represents a significant leap in technology, particularly with the integration of AI-driven features in Android 15. These new devices not only promise enhanced performance but also set a new standard for what users can expect from their tech. As the release date approaches, anticipation is at an all-time high. Neverthless fans are eager to experience Google’s latest innovations.

Stay tuned to Brandsynario for latest news and updates.

Armeena Rana Khan Defends Husband Against Skin Color Criticism

By

Sania Saeed

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Aug 9, 2024

armeena khan — Armeena's response highlighted the importance of self-acceptance and self-love. She proudly declared her love for dark skin.

Armeena Rana Khan, a renowned Pakistani actress, recently addressed a hurtful comment made about her husband’s complexion. The comment suggested that their children will be dark-skinned, implying that it’s a negative trait. Armeena swiftly shut down the remark, emphasizing that skin tone is irrelevant.

“Having dark or light skin is of no significance,” Armeena asserted. “I love a dark-skinned man like my husband.” She also pointed out that predicting a child’s skin tone is impossible. “My girl is lighter-skinned than even me, and it isn’t a flex. I would’ve loved her all the same if she was darker.”

Armeena’s response highlighted the importance of self-acceptance and self-love. She proudly declared her love for dark skin, stating, “I love dark skin. I married tall, DARK, and handsome.”

The actress’s reply serves as a reminder that every individual is unique and beautiful. It is crucial to focus on what truly matters a person’s character and actions rather than their physical appearance.

Let’s strive to create a society where everyone is appreciated and respected, regardless of their skin tone or other characteristics. As Armeena so eloquently put it, “Bachay are a blessing. One needs to pray for a healthy child.”

Stay tuned to Brandsynario for more news and updates.

Here’s Why Brands Should Now Focus On Arshad Nadeem Than Cricketers

By

Huzaifa Gaba

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Aug 9, 2024

Arshad Nadeem has become an overnight star after his historic victory at the Paris Olympics 2024, where he secured the Pakistan’s first individual gold medal in javelin throw.

This monumental achievement by Arshad Nadeem not only broke a 32-year Olympic medal drought for Pakistan but also marked him as a new kind of sporting hero in a country where cricket has long overshadowed other sports.

Cricket’s Reign in Pakistani Advertising

For decades, cricketers have dominated Pakistan’s sports marketing landscape, with top players like Babar Azam and Naseem Shah becoming the go-to choices for major brands.

Big brands like Pepsi, Jazz, and Haier have consistently aligned themselves with cricket, creating memorable ad campaigns centered around cricketing stars. Whether it’s Babar Azam in Ufone’s “Data Buhat Hai” campaign or Naseem Shah in Pepsi’s “Kamaal Hai”, cricketers are seen everywhere.

These campaigns have worked well because cricket resonates deeply with the Pakistani public. However, it’s time for brands to consider shifting their focus to Arshad Nadeem, the javelin thrower who has inspired millions with his journey from humble beginnings to Olympic glory.

The Rise of Arshad Nadeem

While cricket has its place, the narrative is shifting, thanks to Arshad Nadeem. His rise in athletics presents a fresh and compelling narrative for brands looking to connect with the broader population on a more emotional level.

Unlike cricketers, Arshad’s journey has been one of struggle and perseverance, making him a relatable and inspiring figure for millions. His gold medal in the javelin throw at the Paris 2024 Olympics was not just a personal triumph but a historic moment for Pakistan, breaking a 32-year medal drought at the Olympics.

Arshad’s story of overcoming financial hardships, lack of resources, and limited support from the sports infrastructure offers a unique opportunity for brands to align themselves with values of resilience, determination, and national pride.

Why Brands Should Focus on Arshad Nadeem?

Arshad Nadeem’s story offers something different from the cricketing narrative. His journey from a small village to the world stage, winning against all odds, is a story that resonates with millions of Pakistanis.

While Arshad Nadeem has not yet starred in as many ads as his cricketing counterparts, the potential is enormous. Brands could create campaigns that highlight his journey, much like the emotional and motivational ads we’ve seen with cricket stars.

This would not only diversify the brand’s portfolio but also resonate with an audience looking for heroes outside of cricket. While cricket will always have a special place in the hearts of Pakistanis, the time has come for brands to expand their horizons.

Arshad Nadeem represents a new kind of sporting hero—one that embodies the spirit of perseverance and national pride. By focusing on him, brands can not only support a more diverse sports culture but also connect with an audience eager for new and inspiring stories.

Stay tuned to Brandsynario for the latest news and updates.

Hania Aamir & Farhan Saeed’s “Kaisi Hai Ye Ruswai” Criticized Heavily

By

Sania Saeed

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Aug 9, 2024

Farhan and Hania — Hania and Farhan reunion in the new project Kaisi Hai Ye Ruswai was eagerly awaited by fans both in Pakistan and internationally

Hania Aamir and Farhan Saeed, two of Pakistan’s most celebrated actors, are well-known for their captivating on-screen chemistry, which was prominently showcased in the hit drama Mere Humsafar. Their reunion in the new project Kaisi Hai Ye Ruswai was eagerly awaited by fans both in Pakistan and internationally, with many expecting it to be another major success.

High Expectations for Kaisi Hai Ye Ruswai

Kaisi Hai Ye Ruswai premiered on Express TV with considerable fanfare, largely due to the star power of its lead actors and the success of their previous collaboration. The series was marketed as a compelling blend of music and drama, featuring Hania Aamir’s acting prowess alongside Farhan Saeed’s musical talents. Viewers were promised an emotional narrative accompanied by a soulful soundtrack, raising anticipation to a peak.

However, despite the initial buzz, the drama has struggled to meet expectations. The show has not resonated with audiences as strongly as anticipated, and many fans have expressed their disappointment.

Criticism from Viewers and Critics

The reception of Kaisi Hai Ye Ruswai has been largely negative, with viewers pointing out various aspects of the show that did not meet their expectations. Critics have argued that the storyline lacks depth and fails to deliver the emotional impact that was expected from such a high-profile project. The execution of the concept has been a major point of contention, with many feeling that the drama falls short of the standards typically associated with Aamir and Saeed’s work.

The production quality of the series has also come under scrutiny. Some viewers have commented that it does not match the high standards set by the duo’s previous projects, leading to further disappointment. Despite the best efforts of the cast and crew, Kaisi Hai Ye Ruswai has yet to capture the audience’s attention in the way that was initially hoped.

An Uncertain Future for the Drama

The underwhelming response to Kaisi Hai Ye Ruswai has been surprising to many, especially considering the strong fanbase of Hania Aamir and Farhan Saeed. Whether the series will improve as it progresses remains to be seen, but for now, it appears that the show has not lived up to its potential.

As fans continue to voice their opinions, the creators of Kaisi Hai Ye Ruswai may need to reevaluate their approach to address the concerns of their audience. Only time will tell if the drama can recover from its rocky start and win back the favour of its viewers.

Stay tuned to Brandsynario for more news and updates.

Neeraj Chopra’s Mother Praises Arshad Nadeem, Wins Over Fans

By

Web Desk

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Aug 9, 2024

neeraj-chopra-mother-remarks-about-arshad-nadeem

Indian athlete Neeraj Chopra’s mother, Saroj Devi, captured the hearts of fans on both sides of the border after her remarks about Pakistan’s Arshad Nadeem went viral. The Pakistani athlete defeated Chopra to clinch the gold medal in the Paris Olympics 2024 javelin final.

Golden Moment Of Arshad Nadeem

Arshad Nadeem made history for Pakistan by ending the country’s 32-year Olympic medal drought. His incredible throw of 92.97 meters not only secured the gold medal but also set a new Olympic record. The previous record of 90.57 meters, set by Norway’s Andreas Thorkildsen at the 2008 Beijing Olympics, was surpassed by Nadeem’s stunning performance.

This victory was monumental for Pakistan, as it marked the nation’s first-ever individual gold medal at the Olympics. Arshad Nadeem’s achievement was celebrated across the country, with his name becoming synonymous with national pride.

Neeraj Chopra’s Mother’s Reaction

On the other side, Neeraj Chopra, the defending Olympic champion from India, delivered a commendable performance, securing the silver medal with a throw of 89.45 meters. While Chopra’s attempt was his season’s best, it wasn’t enough to surpass Nadeem’s mammoth throw.

Despite falling short of the gold, Neeraj Chopra’s family remained proud and supportive. His mother, Saroj Devi, expressed her happiness for both her son and Arshad Nadeem.

“I am happy with the silver; the guy who got gold (Arshad Nadeem) is also my child. Everyone goes there after doing a lot of hard work,” she said. Her gracious words resonated with people across the subcontinent, highlighting the bond shared between athletes, regardless of nationality.

A Father’s Perspective

Neeraj Chopra’s father, Satish Kumar, was equally proud of his son’s performance. He acknowledged that while it was Pakistan’s day, Neeraj’s silver medal was still a significant achievement.

He mentioned that Neeraj’s groin injury might have impacted his performance, but he remained positive and hopeful for the future. “Everyone has their day. Today was Pakistan’s day. But we have won silver, and it is a proud thing for us,” he told reporters.

Satish Kumar also emphasized the inspiration that Neeraj’s success would provide to the next generation of athletes. “He has won silver for the country. We are happy and proud. All the youths will get inspired by him,” he added.

The Rivalry and Respect

The competition between Arshad Nadeem and Neeraj Chopra was fierce yet filled with mutual respect. After Nadeem’s Olympic record throw, Neeraj Chopra had to dig deep and deliver his best performance. Although he couldn’t break the elusive 90-meter mark, his effort in the final was commendable.

In the end, Arshad’s victory was a testament to his hard work and determination. Neeraj’s performance, while falling short of gold, was still a source of pride for India. The sportsmanship displayed by both athletes and their families was a reminder of the unifying power of sports.

As we celebrate these athletes’ accomplishments, let’s also take a moment to appreciate the grace and humility displayed by their families. Saroj Devi’s words of support for Arshad Nadeem will be remembered as a shining example of the true spirit of sports.

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How Arshad Nadeem Outshone Cricket To Win Olympic Gold!

By

Huzaifa Gaba

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Aug 9, 2024

When Pakistan’s national sports board was deciding who to support among the seven athletes bound for the Paris Olympics, only Arshad Nadeem and his coach, Salman Butt, were considered worthy of funding.

They were the lucky ones whose air tickets were financed by the Pakistan Sports Board (PSB). On Thursday night, Arshad Nadeem repaid that faith with a historic performance, winning the country’s first-ever individual gold medal at the Olympics.

Rose Above Cricket To Create History

In a nation where cricket is the king of sports, athletes from other disciplines often find themselves sidelined. Cricket stars like Babar Azam, Shaheen Afridi, and even retired players like Shahid Afridi are household names, celebrated like royalty.

Meanwhile, athletes like Arshad Nadeem have had to fight for every bit of recognition and support. The difference in treatment is stark. Cricketers enjoy top-notch facilities and widespread admiration, while other sports are often neglected.

Despite the challenges, Arshad Nadeem did the unthinkable. He ended Pakistan’s 32-year Olympic medal drought by winning the gold medal in the javelin throw at the Paris Olympics 2024.

His throw of 92.97 meters not only secured the gold but also set a new Olympic record, surpassing Norway’s Andreas Thorkildsen, who had thrown 90.57 meters in the 2008 Beijing Olympics.

Overcoming the Odds

For Nadeem, this victory is the culmination of years of quiet struggle and unwavering determination. Born in Khanewal, a village in the Punjab region, Nadeem grew up in a family that often struggled to make ends meet.

His father, a construction worker, was the sole breadwinner for a large family. Food was scarce, and meat was a luxury they could only afford once a year during Eid al-Adha. Nadeem’s older brother, Shahid Azeem, shared with Al Jazeera how difficult those times were.

What makes Nadeem’s achievement even more remarkable is the fact that he once didn’t even have the funds to buy a javelin. His journey to Olympic gold has been paved with countless challenges, but he never gave up.

Nadeem’s rise to the top hasn’t been sudden; he’s been making waves for some time now. He won a silver medal at the World Championships last year and also struck gold at the Commonwealth Games 2022 with a throw of 90.18 meters.

Arshad Nadeem’s victory is a momentous occasion for Pakistan. It’s a reminder that there is more to Pakistani sports than cricket. Nadeem’s success is likely to inspire a new generation of athletes who will look beyond cricket and pursue excellence in other sports.

While cricket will always be close to the hearts of Pakistanis, it’s high time other sports receive the recognition and support they deserve. Arshad Nadeem’s gold medal isn’t just a personal achievement; it’s a beacon of hope for the future of sports in Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

Income Gap Widens: 74% of Pakistanis Can’t Cover Expenses

By

Usman Kashmirwala

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Aug 8, 2024

In Pakistan, where the pulse of life beats fast and loud, the financial strain on households has become a pressing reality. A recent survey sheds light on the growing economic challenges faced by urban Pakistanis, revealing a stark picture of survival and adaptation in the face of rising inflation.

A 14% Increase in Financial Hardship

According to the survey, a staggering 74% of urban households in Pakistan are now unable to meet their expenses with their current income. This is a significant jump from 60% in May 2023, highlighting how inflation has tightened its grip on the everyday lives of city dwellers. The ripple effects of this economic strain are felt across the board, from grocery shopping to long-term financial planning.

Pakistan: the scourge of inequality - Opinion - Business Recorder — Source: Business Insider

Cutting Back, Borrowing, and Hustling

Faced with this financial squeeze, urban Pakistanis are deploying a range of survival strategies. About 60% of those who can’t make ends meet have resorted to cutting back on their expenses, with groceries being one of the first casualties. The once bountiful shopping trips have now turned into a careful selection of essentials, as families prioritize needs over wants.

Meanwhile, 40% have turned to borrowing money to cover the gap between their income and expenses. This borrowing often comes with its own set of challenges, as it can lead to a cycle of debt that is difficult to break free from. Yet, for many, it remains a necessary evil in the face of mounting financial pressures.

Here’s a report which was recently shared by Pulse Consultant

In a bid to stay afloat, approximately 10% of households have taken on additional part-time jobs. This side hustle culture is growing, with individuals juggling multiple roles to ensure their families can get by. From driving for ride-sharing services to freelance work, urban Pakistanis are tapping into every available resource to navigate these tough times.

The Reality of Income and Savings

Interestingly, the survey also found that 26% of households are managing to meet their expenses within their current income. However, more than half of these households reported that they are unable to save any money after covering their necessary expenses. This paints a picture of a population living on the edge, where even those who are managing today are unable to secure their future.

Despite tall claims, 350 security personnel deployed at Bani Gala — Source: Tribune

As inflation continues to rise, the financial challenges facing urban Pakistanis are becoming a defining feature of daily life. Yet, within this adversity, there is resilience. Households are adapting, finding new ways to cope, and holding on to hope that better days are ahead. The question remains: how long can they continue to survive the storm?

Stay tuned to Brandsynario for latest news and updates.

Why Has Pakistan Imposed a Rs 5000 Air Ticket Fee On Laborers?

By

Usman Kashmirwala

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Aug 8, 2024

Gulf Travelling Fee — Source: Business Recorder

In a move aimed at streamlining tax collection and improving regulatory oversight, the federal government of Pakistan has introduced a fixed excise duty of Rs. 5,000 on airline tickets for passengers traveling to Gulf countries on labor visas. This new policy, implemented by the Federal Board of Revenue (FBR), is a significant development for the thousands of Pakistani workers who migrate to Gulf Cooperation Council (GCC) countries each year in search of better employment opportunities.

Eligibility Criteria for the Excise Duty

The excise duty, as outlined in the FBR’s notification, applies specifically to airline tickets for passengers whose labor visa is visibly printed on their passport. Additionally, these workers must have confirmation from the Protector of Immigrants, a division of the Bureau of Immigration and Overseas Employment, to qualify for travel under this category. This measure ensures that only verified workers, who have followed the necessary legal processes, are subject to the new excise duty.

Pakistan imposes fixed excise duty on air tickets for Gulf-bound workers - Media Bites — Source: Media Bites

This initiative is part of the government’s broader efforts to enhance the documentation and verification processes for overseas workers. By imposing this fixed tax, the government aims to create a more transparent and accountable system for labor migration, ensuring that workers traveling abroad are properly documented and that their contributions are recognized in the formal economy. The revenue generated from this excise duty will likely be used to support further initiatives related to labor migration and worker welfare.

Impact on Pakistani Workers Traveling Abroad

For the workers, this additional Rs. 5,000 excise duty represents a new cost that must be factored into their travel expenses. While this may be seen as a financial burden, the government’s intent is to formalize the labor migration process and reduce the risks associated with undocumented or illegal migration. By ensuring that all workers are properly documented, the government can better protect their rights and provide them with necessary support services while they are employed abroad.

Over 87% of Pakistan migrant workers headed for UAE, Saudi Arabia in 2019 – Middle East Monitor — Source: Middle East Monitor

As Pakistan continues to rely heavily on remittances sent by its expatriate workforce, particularly from the Gulf region, this new policy underscores the importance of a well-regulated and transparent system for labor migration. The excise duty on Gulf labor visa tickets is a step toward achieving this goal, ensuring that both the workers and the nation benefit from these economic contributions.

Stay tuned to Brandsynario for latest news and updates.

Former Pakistan Pacer Takes a Dig At India After Sri Lanka Series Loss

By

Web Desk

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Aug 8, 2024

The cricket world is buzzing after India suffered an unexpected ODI series loss to Sri Lanka, their first defeat in such a series against the island nation in 27 years. As expected, reactions have poured in from fans and former players alike.

Among the voices is former Pakistan pacer Tanveer Ahmed, known for his outspoken and often controversial remarks, especially when it comes to India.

Following India’s 2-0 series loss, Tanveer took to social media platform X (formerly Twitter) to express his thoughts. His target? Gautam Gambhir, India’s newly appointed white-ball coach. Gambhir, who recently led India to a T20I series victory.

Tanveer’s post read, “Gift for India team losing the ODI series – Gautam Gambhir.” He followed this up with another jab: “Next time india walon ko bolain gay achi team ley kar Ana,” which roughly translates to, “Next time, tell the Indians to bring a better team.”

Sri Lanka’s historic triumph was sealed with a commanding 110-run victory at the R Premadasa Stadium. The series ended with a 2-0 scoreline in favor of Sri Lanka. The first game ended in a tie, while the second saw Sri Lanka edge out India by 32 runs, thanks to a stellar performance by spinner Jeffrey Vandersay.

Read More: Why Did Rohit Sharma Photoshop His Picture?

In the final match, Sri Lanka set a target of 249 runs. India’s response was lackluster, collapsing to just 138 runs in 26.1 overs. Sri Lankan spinner Dinuth Wellalage played a crucial role, claiming a brilliant five-wicket haul and dismantling the Indian batting lineup.

This series defeat has not only highlighted the vulnerabilities in India’s batting but has also marked a significant achievement for Sri Lanka. Their last ODI series win against India was in August 1997, making this victory a historic moment.

Stay tuned to Brandsynario for the latest news and updates.

Online Trolls Target Mehar Bano Yet Again After Her Viral Dance Video

By

Sania Saeed

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Aug 8, 2024

Mehar Bano, a renowned actress and model, has become a household name due to her compelling roles and stylish presence and known for her dynamic performances on television and her elegant fashion choices.

Bano recently shared a dance video that quickly gained popularity. Her fans were excited to see her showcase her dancing skills, and the video soon went viral.

View this post on Instagram

A post shared by Mehar Bano (@meharbano)

Backlash Unleashed

Mehar Bano faced significant backlash from online trolls. The dance video, intended to highlight her versatility and creativity, has sparked criticism from various quarters. Social media users have been vocal about their disapproval, with numerous harsh comments surfacing across different platforms. This criticism reflects the harsh reality of public life, where even positive creative expressions can attract negative attention.

The Challenge of Public Scrutiny

Mehar Bano is not alone in facing criticism; many celebrities experience the same thing. Social media allows stars to connect with fans, but it also invites a lot of negative feedback. Bano’s situation highlights how challenging it is to handle public scrutiny when every detail of a celebrity’s life is closely examined. Even when content is intended to be positive, it can still attract unwanted criticism.

Resilience in the Spotlight

Despite the recent backlash, Mehar Bano remains dedicated to her craft and her audience. Her resilience in the face of criticism is evident as she continues to pursue her artistic passions. Bano’s commitment to her work and her ability to engage with her audience through various creative outlets reflect her determination to thrive despite the challenges. As she moves forward, her focus remains on her career and the positive impact she seeks to achieve.

Stay tuned to Brandsynario for more news and updates.

Saying Goodbye To Monal Restaurant: Things We’ll Miss

By

Mahnoor Rashid

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Aug 8, 2024

monal restaurant 6 — Image Source: Facebook/Monal Restaurant's Official Page

Whether you lived in Islamabad or visited every now and then, Monal Restaurant was always the first choice when deciding what to eat. Unfortunately, recent news dictates that as a result of Supreme Court orders, Monal is shutting down. However, Monal still remains the most popular spot in Islamabad due to the view, ambiance, and delicious food.

Here’s what they posted on their official page:

Monal was popular for many things, and they’ll be missed for sure. The drive up until Monal was scenic, beautiful, and peaceful. The restaurant had a comfortable ambiance and great food. Lastly, the overview of Islamabad from Monal was just stunning.

1. Food and Ambiance

This restaurant was the perfect stop. Be it for a family dinner on Sunday night, or a lunch with friends. The chilly air and the warm food went perfectly well. The restaurant also had friendly staff, that accommodated in whichever way possible.

2. Drive Till Monal Restaurant

Perhaps what people enjoyed most was the lengthy drive till Monal. Going in circles around a hill with a sweet spot like Monal as your destination was a dream for any outsider. Before dinner, the drive was the perfect opportunity to chat and unwind about your day. If you preferred, otherwise, the trees would have been a beautiful view.

3. Overview Of Islamabad

The selling point at the end of the day was always the view. Stunning at day and at night, Monal stood tall over the city.

All good things must come to an end, and in today’s case, it’s the beauty of Monal Restaurant. Back in June, The Supreme Court ordered the closure of all restaurants in the Margalla Hills National Park within the next 90 days. Given that no social activities can take place in the national park, hence the loss of Monal.

Stay tuned to Brandsynario for more news and updates.