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Ideas Has Got You Covered For The New Year With FLAT 40% OFF*

Like every year this year too Ideas has not failed to surprise us. Celebrations for the New Year have gotten a bit grand with Ideas New Year Sale offering plentiful discounts of FLAT 40% and 50%. With discounts this great it is the perfect opportunity to set up your wardrobe for 2022. Just visit gulahmedshop.com or your nearest Ideas store to grab your favorites at unbelievably low prices.

Latest in Winter Wear

Topping our list of steal-worthy deals from IDEAS NEW YEAR SALE is the striking line of winter wear that the brand has recently launched. The fashion powerhouse has a uber-chic variety of outerwear including sweaters, leather jackets, hoodies, pullovers, knitted cardigans and shawls for both men and women to keep you warm and in style throughout the winter.

Not only this but they have a huge variety of cute and trendy outerwear for Kids too. All of which at FLAT 40% and 50% OFF.

Ready-to-wear Clothing

Winter will be gone in a blink but your wardrobe should be filled with pieces you can flaunt all year around. Ideas has in stock plenty of ready-to-wear seasonal clothing options for men, women and kids to keep your entire family in style every day of the year.

Unstitched Collections

If you are too particular about your style in 2022 then get your hands on the unstitched collections by GulAhmed to create a personified style statement. From festive to everyday wear GulAhmed has in stock for you fabrics for all seasons at FLAT 40% OFF.

Shoes and Bags 

With discounts so good it never hurts to shop for a few pieces of accessories. At Flat 40% OFF*, these sleek and stylish shoes and bags will slot a permanent spot in your 2022 wardrobe. 

Home Couture

Layer up a look with the help of unique prints and patterns from Ideas Home. The entire home fashion category of Ideas is on FLAT 40% OFF. From super stylish bedding to chic floor rugs, bedrooms won’t look boring in 2022. Upgrade your bathroom with some fresh towels and bathrobes considering it won’t hurt to spend on these essential during the Ideas New Year Sale.

With thousands of products on FLAT 40% and 50% OFF* (or sometimes more), you must shop for all that you need from Ideas New Year Sale. Apart from in-stores nationwide, the sale is available online at gulahmedshop.com with FREE delivery on orders worth PKR 2,000 or more.

CES 2022: 8 Brands That Will No Longer Be Showing Up In Person

Image Source: The Verge

Every year, we get to see the biggest electronics event taking place in Las Vegas. Quite a lot of people are present at CES each year and they go home with quite a lot of new information. Despite there being so many brands, people are still able to explore everything present at the event. However, when covid-19 came, it changed quite a lot of things. One of those was the ability of people to come together in huge masses. While the vaccine has been released to the world, cases continue to rise everyday.

To adhere to safety measures and social distancing norms, a lot of brands have decided to not show up to the event. While they may not show up in person, they are still going to have a virtual presence at CES 2022. These are the brands that are no longer showing up physically,

Read More: Apple’s Next Big Thing Might Be Coming In 2022

1. BMW

The automotive giant has decided that it is going to display a virtual presentation at CES 2022. This is going to be done through a spectacular display of all that they have to offer. The company has done some brilliant innovations and they are not going to keep themselves from showcasing them.

tech event taking place and brands pulling out
Image Source: youtube.com

2. IBM

Following announcements by other tech giants, IBM has also decided to pull away from an in-person presence at the event. It is going to be appearing in a virtual manner. In a statement, they were reported to have mentioned how Covid-19 restrictions are to be followed.

ibm coming to ces 2022 virtually
Image Source: businessprocessincubator.com

Read More: New Auto Policy Asks Pakistani Car Makers To Add Safety Features

3. Panasonic

This is one of the oldest players in the tech game and they know how to capture the essence of technology. However, they have also pulled out from appearing at the CES 2022 in person. We can expect to see a virtual presence and are looking forward to all that they have to offer.

tech event at las vegas
Image Source: businesswire.com

4. Mercedes

There are quite a few impressive auto brands out there and Mercedes is one of them. It seems that they are going to showcase something quite brilliant. The auto brand is one of the most prominent and oldest ones out there and people listen when they speak!

mercedes and a car brand at event
Image Source: youtube.com

Read More: Changan Upcoming SUV: New Photos Have Been Leaked

5. Microsoft

Who would have thought that this giant would be presenting themselves in a virtual form? The company has been quite forward with its releases and the most recent one is related to gaming. There is a sea of games coming to the Xbox generation consoles and PCs. Let us see what they have to showcase at CES 2022.

microsoft and ces 2022
Image Source: imore.com

6. GM

Where there are other auto brands, there is General Motors. It has released a wide percentage of vehicles in its domain and continues to do so. Their robust history and design allows them to be quite a titan. However, they have also decided to pull out of CES in terms of an in-person presence.

general motors coming virtually
Image Source: bbc.com

Read More: Samsung Tri-Fold Smartphone Has Surfaced With More Details

7. Google

The list of brands pulling out just keeps on getting bigger. We are sure that Google contributes to a huge chunk of the innovations that take place in the tech world. However, they are also not appearing to CES in person.

ces 2022 and google coming
Image Source: theverge.com

8. Lenovo

Among the many brands that you saw pulling out here, Lenovo is one of them. It is definitely a treat to see them at events because of their ideas and innovations. However, we may be seeing them as a virtual presence too.

ces 2022 and lenovo coming virtual
Image Source: vir.com.vn

Stay tuned for more from Brandsynario!

Creditper Partners With Paypro To Offer Customers Interest-Free Installments Through Easy Online Payments

CreditPer, a pioneer in digital financial services for individuals and businesses alike, has joined hands with PayPro to provide integrated digital payments with AI-based lending solutions to the Pakistani market. CreditPer is an established lending-based Islamic fintech company in Pakistan, with a vision to provide access to fair credit to under- and unserved market segments. They’re the game changers who are providing credit solutions to retailers, farmers, and customers nationwide.

PayPro, on the other hand, is a fintech company offering merchant bill aggregation and payments gateway solutions with the largest merchant base in the country, serving both MSME’s as well as large corporations across all business sectors.

CreditPer is all set to provide convenience, flexibility, and payment security to enterprises that aim to increase their customer base through viable lending-based financial products. Customers can now simply download the CreditPer app, sign up on it, and buy from available items on easy installments (more product categories are consistently being added to the CreditPer portfolio). They can checkout with an option of paying their total bill later on easy, interest-free installments, through PayPro’s payment gateway. Additionally, as a result of this partnership, invoiced customers of non-ecommerce merchants will also be able to avail BNPL services through PayPro’s interoperable platform.

Speaking on the MoU signing ceremony, Mr. Owais Zaidi, CEO, CreditPer, said, “This initiative is a step towards facilitating Pakistani customers to avail credit options, as well as allowing merchants to book better sales with broader business reach, leading to record sales!”

Mr. Ali Janjua, CEO, PayPro added,“Digital transformation isn’t about any single project, it’s rather about changing the culture and transforming how you create and exchange value with customers or suppliers alike, and we aim to offer our patrons a brand experience that’s worth sharing.”

This partnership will also enable CreditPer to expand their financial product’s accessibility through integrating with PayPro’s successfully marketed payments platform, and enter the mainstream merchant market, to provide better value to merchants, via their extensive experience and position in the industry as pioneers of digital lending through alternate credit scoring.

8 Pakistani Celebrities Who Tied The Knot In 2021

Celebrities
Image source: Instagram.com

As we bid farewell to 2021, we are rounding off all the things that happened. While the wedding season is in full swing, there are a lot of weddings that took place throughout the year. Similarly, this year has proven to be happening for celebrities with many making strides in their careers while others starting a new chapter in their private lives.

In 2021, many celebs got married, some in intimate ceremonies, while others went all out. Let’s take a look at the celebrities who got married this year.

1. Rehmat Ajmal

Model Rehmat Ajmal got married to her beau Tayyab Saleem after being engaged for a whole year. The wedding of Rehmat was an elaborate affair where celebrities from both the fashion and media industries were present.

Image source: Instagram.com

2. Mansha Pasha 

Mansha Pasha got married to Jibran Nasir in an intimate wedding. The duo was engaged for a year and their wedding was one of the most anticipated events. The duo has received a lot of love from the public and fans love this real-life couple.

Image source: Instagram.com

3. Neha Rajpoot 

Neha Rajpoot got married to Shahbaz Taseer and needless to say that their wedding featured a lot of drama and backlash. The model was labelled as a home-wrecker and gold digger after the ex-wife of Shahbaz Taseer revealed that they both had an affair while he was still married to her.

Image source: Instagram.com

Read More: Neha Rajpoot Accused Of Being A ‘Gold Digger’ & ‘Homewrecker’

4. Minal Khan 

If there is one couple who knows how to attract the public’s attention, it’s Minal and Ahsan. They both had been the target of netizens ever since they got engaged. Meanwhile, the backlash only followed them up until their wedding and netizens were simply not happy with the way the couple started their life after getting married this year.

Image source: Instagram.com

5. Nadia Khan 

Host Nadia Khan also got married this year to Faisal Mumtaz in an intimate wedding event. The couple was accompanied by their kids from their previous marriage. Nadia shared the news of the wedding on her social media.

Image source: Instagram.com

6. Mariam Ansari

Mariam Ansari got married to Owais Khan who is the son of the legendary cricketer, Moin Khan. The couple got married with an extravagant wedding ceremony where many celebrities were seen in attendance.

Celebrities
Image source: Instagram.com

7. Usman Mukhtar 

Usman Mukhtar decided to get married in an intimate ceremony in March this year. He got married to Zunaira Iman Khan. Usman Mukhtar and Zunaira met through a mutual friend and they decided to enter into a nikkah once they felt that they were meant to be together.

Celebrities
Image source: Instagram.com

8. Ghana Ali 

Ghana Ali got married this year in an intimate and small wedding. However, her wedding didn’t sit well with the netizens since the ex-wife of her husband put allegations on the actress for having an extramarital affair. Meanwhile, Ghana briefly shared her side of the story and the couple has now welcomed a newborn.

Celebrities
Image source: Instagram.com

Read More: Ghana Ali Reveals Why She Married A ‘Married’ Man

Stay tuned to Brandsynario for the latest news and updates.

NCOC Rolls Out Booster Shot And Additional Vaccine Interim Guidelines

booster shot guidelines ncoc
Image Source: The News

The schedule and the whole rules and regulations for additional vaccines and booster shots have been released by the government in a report. The report details eligibility criteria, administration of the doses and other technical guidelines! Here’s all you need to know:

What Is The Context?

Many citizens get the vaccines their country was providing while many countries demand that another brand of vaccine’s evidence be shown. In this case, Pakistan has started providing additional doses of vaccines. Moreover, as booster shots’ need increases due to Omicron, the country is in the process of protecting its citizens.

booster shot guidelines ncoc
Image Source: The News

Who Is Eligible?

International travellers of age 12 and above can be eligible for additional doses if the country they are travelling to requires another vaccine in the following conditions: 

  1. If they are travelling for work
  2. If they are a student
  3. They are a resident of the said country
  4. People performing for Hajj/Umrah
  5. Workforce
  6. Tourists

The Vaccine Administration Cardinals

The additional vaccine will be administered at all public sector health facilities only, not at any private. Moreover, booster shots will only be administered at the dedicated CVCs created in all the provinces for them. It will cost Rs.1270 per dose and the amount will be paid to NBP as stipulated by the centre.

booster shot guidelines ncoc
Image Source: Dawn

Procedure for Booster Dose

First, the money will be deposited. Then you will be required to take the deposit slip to a CVC centre and show them with documents that prove your eligibility. The dose will then be administered to you. The age-appropriate vaccine will be given to the person then and documents will be verified. Additionally, records will be maintained on NIMS. 

Read more: This Tool Will Tell You Which Country Is Accepting Which Vaccine

The certificate can be obtained just like the certificate for previous doses was received!

Booster Dose CVCs

A total of 21 dedicated CVCs will be established in 17 major cities across Pakistan. Other COVID-19 vaccines will be administered in these CVCs also. Here is the information on those CVCs:

booster shot guidelines ncoc
Image Source: NCOC

Before you get the vaccine, your record will be checked on the NIMS Vaccinator account. The “administer booster shot” will only be available on vaccinated accounts. Thereafter, your booster shot or additional vaccine will be administered to you.

Read more: COVID-19 Vaccine: Here’s Why People Experience Temporary Side Effects

Stay tuned to Brandsynario for the latest news and updates.

Director ZaheerUddin Is Coming Up With A New Movie & It Sounds Promising

The acclaimed director ZaheerUddin is all set to create a new movie that will knock the socks off its audience. The new movie is a crime thriller immersed in realism. Here’s all you need to know about it!

About ZaheerUddin

The director is none other than ZaheerUddin of I.D Creations who made his name through famous ads such Kenwood, Amreli Steels, and Kingtox. The ads were just a trailer of his talent and skills as they became widely famous for their originality and wit. His upcoming movie is an introduction to his craft in all its glory. Additionally, ZaheerUddin says the movie is a fine combination of a good script and amazing actors.

In an exclusive conversation with ZaheerUddin, it was revealed that the director has created a new company called Dareechey Films. Non-commercial content on par with international standards will be created under the banner of this company. The company already has 6-7 projects in the pipeline and this upcoming film is a promising start.

Introducing Characters Of The Movie

The film is going to feature some huge names in the industry. Usman Mukhtar and Ushna Shah are two of those and the rest will be introduced with time. Usman Mukhtar is consistently on the rise in the Pakistani entertainment industry. Currently, his performance in Hum Kahan Ke Sachay The is driving his worth higher, we’re all hooked! Usman Mukhtar is all set to play the role of a police officer in this film and we’re excited to see how he does justice to the role.

Similarly, Ushna Shah is making waves in the entertainment industry at the moment with her incredible performance in Parizaad. The drama is a huge hit and a strong testament to the actress’s skills. Ushna Shah is all set to play the role of a cricketer in this film. 

Shooting has already begun for the movie. By the end of January, it will wrap up! All in all, with movies like this being in the pipeline, it’s safe to say our national entertainment industry stands at the precipice of greatness.

Stay tuned to Brandsynario for the latest news and updates.

Government Levies Tax On 144 New Products, Netizens Lose It

The esteemed government of Pakistan just announced that tax will now be levied on 144 new products in the midst of unbearable inflation and economic losses due to a pandemic. Is this the Naya Pakistan we were hoping for? People have taken this news rather severely to the heart and are churning out memes. Here’s what you need to know:

The New Taxing

Government just announced that tax will now be levied on such 144 products o which previously there was very low tax or there was no tax at all. Basically, essentials will now become unbearably expensive also. Take, for instance, infant milk which will now be taxed to churn Rs.15 billion. Additionally, bread products sold in bakeries that were previously exempted from taxation will be taxed.

government tax 144 products
Image Source:Taxnet

Red chillis sold openly and medicines will become more expensive. There is greater taxation on cars. Yoghurt, cereals, butter, milk, desi ghee, cream are all about to get incredibly expensive. Contraceptives are now to be taxed too!

Read more: Government Gives Deadline To Automakers In Pakistan Over Airbags

What Will Be The Consequences?

The pandemic has ravished the economy if the country and every single business – except perhaps grocery stores – are suffering to death. There is also downward social class mobility as many upper-middle-class families now find themselves in the financial lower class of lower ones. The lower-middle-class, as may be clear by now, are moving into poverty zones.

government tax 144 products
Image Source: Business Recorder

As if this wasn’t enough, Imran Khan’s gift to us in the face of inflation is adding fuel to the fire. If infant milk gets taxed, many people will stop purchasing it. This will result in serious malnutrition and stunted growth. People might stop buying contraceptives— overpopulation is already a huge issue! These are just some of the effects and only they are so serious. Are we capable of seeing the bigger picture?

Read more: Pakistani Government Increases Taxes By 50% On Automobile Import

What Are People Saying?

People have really lost it this time. Their coping mechanism has long been established to be making memes and that’s exactly what is happening here. Not only are they ranting on social media but they’re frustrated and sarcastic and taking it out through memes. Have a look at their reactions:

What are your thoughts about this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

5 Pakistani Actresses Who Welcomed Their First Borns In 2021

First borns
Image source: geo.tv

When it comes to celebrity lives, not everyone is an open book. However, when it comes to the important matters of life, celebrities do tend to share the details. Similarly, the news of celebrities’ pregnancies is something that is sought after by netizens. So it is only arbitrary for them to share the news. Many celebrities this year also welcomed their babies and became parents to the first borns.

Meanwhile, here is a list of all the celebrities who welcomed their firstborns this year.

1. Iqra Aziz

Iqra and Yasir shared the good news with their fans when Iqra was only two months away from welcoming her first child! Even though they were active on social media, Iqra had been giving interviews as well, they made sure everything was planned in such a way that their fans truly were pleasantly surprised by the news. The couple announced that they were expecting the baby to arrive in July 2021 when they hosted a traditional baby shower that was attended by close friends and family members. Iqra also thanked her husband for putting up with her mood swings and for looking after her.

2. Sadia Ghaffar

Unlike all the other actresses, Sadia did not share the good news with her fans herself. Her best friend from the industry, Saboor Aly shared the good news with everyone. She posted a cute picture with Sadia with the caption,

“Can’t wait to meet the mini you and share the most precious bond of love !! I am going to be the favourite khala! 👶🏻”

3. Ghana Ali 

The news of Ghana Ali’s pregnancy was nothing less than a scandal itself. Given that the timeline of the actress’s pregnancy didn’t set well with her fans. However, she soon released a statement about her marriage saying she announced the news after 2 months of getting married.

Read More: 5 Actresses Who Made Beautiful Brides In Pakistani Dramas

4. Maham Amir

Maham Amir shared the joyful news with her fans a few days ago. The starlet is married to Faizan Sheikh who is also a well-known actor in the industry.

Read More: 8 Pakistani Actresses Who Fearlessly Talk About Women Empowerment

5. Sarah Khan

If there is one celebrity who knows how to keep her fans updated, it’s Sarah! Sarah khan has been in the limelight ever since her wedding to Falak Shabbir. The duo is very well known for sharing the little details of their lives from small snippets to catchy stories. The couple also welcomed their first child this year. Nonetheless, the public got invested and everyone had their eyes on the couple’s baby.

Stay tuned to Brandsynario for the latest news and updates.

This Gulab Jamun Samosa Is Taking The Internet By Storm

Image source: gayathriscookspot.com

This year, we all have come across food experiments that have either shocked or surprised us, and sometimes, both. With the food experimentation going out of hand, we have seen combinations like Oreo pakodas, chocolate Maggi, Kacha mango drinks, and whatnot. Adding to the list of bizarre food combinations, before this year ends, we came across samosa gulab jamun. Yes, you read that right! As weird as a samosa gulab jamun sounds, it indeed is a thing that has caught the attention of many and has left the internet in splits.

Although a gulab jamun samosa might seem peculiar, the concept of sweet samosa is not new. Previously, netizens have come across chocolate and Oreo ice-cream samosas.

When it comes to a piping hot samosa, few can say no to that crunchy hard exterior and spicy potato filling inside. However, take that masala away and add sugary gulab jamuns to it and imagine the taste. Well, a food blogger in India recently tried it, and it was a clear thumbs down for him.

The Recipe

In the video shared on Instagram, the vendor is seen taking usual samosa pockets made with flour dough. However, instead of traditional potato stuffing, he puts in a gulab jamun and seals it in before frying it. The video as of now has 2.9 million views and has 105k likes.

Take a look at the video below.

Read More: This Rolled Paan Ice Cream In Karachi Has Left People Confused

Netizens React 

The internet, of course, doesn’t approve of this concoction. People who tried the samosa strictly refrained others from doing so.

“Bohot ganda tha yar (It was very bad),” one user wrote.

“why would anyone destroy samosa with this.” Another commented.

Samosa
Image source: Instagram.com
Samosa
Image source: Instagram.com

Read More: This New Chilli And Nutella Ice Cream Will Give You Nightmares

People have said a big ‘no’ to this samosa and have questioned if such food experiments will ever stop or not. However, even if these quirky experiments are news, in traditional version of sweet samosa filled with coconut stuffing has been there for ages.

Stay tuned to Brandsynario for the latest news and updates.

Apple’s Next Big Thing Might Be Coming In 2022

apple coming up with next big thing
Image Source: 9to5mac.com

Apple has been quite successful in a lot of its product launches in recent years. Even if we go as far back as a decade, we can see quite a lot of innovation being done on their front. The company strives to produce the latest in each domain, no matter what domain it is. The iPhone lineup has been quite strong in the last two years, especially when they released the A14 Bionic chip and now the A15. Looking at the MacOS lineup, the M1 chip has been quite brilliant is yielding impressive results.

Read More: Samsung Tri-Fold Smartphone Has Surfaced With More Details

The iPhone became a big thing first more than a decade ago. Now, it seems that the next big thing of Apple is nearby. Yes, we are talking about a product that is going to shake up a lot of things in the market. No matter which domain Apple moves into, they bring innovation. So, what is this next big thing whose introduction we could see in the next year or so? It must be something apart from the metaverse because that is already an evolving concept.

Apple with the next big thing in 2022
Image Source: digitaltrends.com

Apple And Next Big Thing

According to sources, the next big thing, for Apple, could be AR/VR. If we go specific, Apple could be aiming to release and innovate on AR/VR glasses. These would provide immersive experiences for anyone who wishes to wear them. Not only that, but this would signify a shift in dynamics for the company since it would be entering a whole new domain. We are aware of the Facebook glasses but this might just be something quite greater. Plus, one of the best things about Apple is its ecosystem and how everything has connected that system. The glasses are sure to become a solid part of that as well.

Read More: Dramatic Ads Show Off Camera Capabilities Of Apple iPhone 13 Pro

We are not aware of any particular name that is going to be given to the glasses but we can expect something like ‘iGlass’. It is set to be the next big thing for Apple. The release date has not been confirmed yet either. It was pushed forward from 2020 and now we might expect it somewhere in 2022. There are no promises of this but one can hope, can’t they?!

vr and ar glasses by Apple as big thing
Image Source: tomsguide.com

Looking Towards The Future

That said, let us see what the new year brings us. We are nearly into it and there is a lot to look forward to. Who knows, maybe Apple releases information on their car as well!

Stay tuned for more from Brandsynario!

Video Of Alizeh Shah Smoking Lands Her In Trouble

alizeh shah smoking
Image Source: Samaa

Alizeh Shah is a rising talent in Pakistan whose performances have impressed audiences and authorities in the entertainment industry alike. The actress has, however, had her tail stepped on several times as she got into conflicts with other actresses. Now, another video of hers is going viral and while many are rushing to criticise her, many are also defending her for a change.

Read more: Alizeh Shah Falls On The Ramp At Bridal Couture Week

What Happened?

A video of Alizeh Shah is making rounds on social media because it’s the perfect example of a taboo. Gasp! A girl smoking! The video is actually quite creepily shot and whoever made it is seriously infringing on the privacy of the actress. The video zooms into Alizeh Shah and her friend in the car while Shah smokes a cigarette. 

It seems it was a casual hangout between friends as Alizeh Shah takes a smoke and chats with her friend in the car. Have a look at the video here:

Why Is It So Controversial?

This topic has been taken up by feminists many times: why is smoking exaggeratedly harmful when women do it? Men smoke as if it’s a right of passage they must go through and they are often encouraged for it. No one is arguing that smoking should be promoted. Rather, the social stigma attached to women doing it is unjustified.

alizeh shah smoking
Image Source: India Today

The same uproar on social media happened when Mahira Khan was also papped while smoking a cigarette with Ranbir Kapoor. Yes, those legendary photos. Khan still doesn’t confront any questions about it and why should she? She’ll only be adding fuel to the cig-lit fire!

Read more: Naveed Raza Calls Out and Exposes Alizeh Shah

What Are People Saying?

Of course, such a video is bound to have an adverse reaction. Many have resorted to leaving hateful and passionately aggressive comments under the post. These comments are personal attacks on Alizeh Shah saying how her “innocence” is only limited to dramas. Others, however, which makes us hopeful, have come to defend Shah despite not being her fans. People are defending her not only because girls smoke regularly but also because non-celebrity girls do too. Why is Alizeh Shah being targeted?

Have a look at what all they had to say:

alizeh shah smoking
Image Source: Instagram
alizeh shah smoking
Image Source: Instagram

Stay tuned to Brandsynario for the latest news and updates.

Alibaba Hosts ‘Pakistan Seller Summit’ To Open Doors Of Opportunities To 190 Countries For Pakistani Businesses

Lahore, 29th December, 2021: A vibrant event ‘Pakistan Seller Summit’ was held today in Sialkot by Alibaba, to welcome the local businesses to join this resourceful platform. Highly interactive discussions were held by leading experts from Alibaba, along with specialists of global-logistics, senior bureaucrats and officials from Pakistani trade-associations, to train more than 200 participating entrepreneurs.

Alibaba is a globally leading digital platform and has now enabled access for the Pakistani businesses, allowing them to list their stores, to sell their products to B2B buyers around the globe.

The title of the summit was “Unlock Business Growth Code – Nonstop business opportunity with export e-commerce”. The forum also recognized successful sellers, whose businesses have grown multifold, facilitated by export ecommerce at Alibaba. Special facilities are now being offered by Daraz (Alibaba Group) to build capacity and improve performance of the SMEs in Sialkot. The speakers also engaged the sellers who have been impacted by the Covid-19 pandemic, while sharing case-studies of success stories; how Alibaba helps to boost the business.

Shabina Gillani stated: “This event promises to empower local businesses, by nurturing e-commerce in Pakistan by enabling global accessibility and nurturing e-commerce in Pakistan. The president from Sialkot Chamber of Commerce and the other industrial associations enlightened the participants about how the SMEs can grasp the emerging opportunities for online business ventures. Valuable data and insights about the performance of each product-category and the buyers’ preferences were shared. This summit has achieved great milestones for recruiting new SME business to join Alibaba.com.”
Sectors that can gain exceptional advantages by enabling digital trade & overseas logistics, include the Surgical-Gloves Industry of Sialkot, as it exports large quantities across many countries. With this technology, Alibaba are introducing a digital solution for comprehensive B2B export. Many effective solutions were also suggested for partnering logistic companies to ensure long term environmental and commercial sustainability. Experts believe that global accessibility will also reduce the economically-damaging trend of cross-border smuggling in Sialkot region.

The event was hosted offline, through Zoom, Facebook and the official website of Alibaba, while it was live-streamed online. It featured highly qualified and experienced guest-speakers like: Stephen Kuo – Head of Alibaba.com Asia Pacific, Mr. Song – Head of Alibaba.com Pakistan, VP of Sialkot Chamber of Commerce (SCCI), Hassan Nawaz – Partner of Shipway Co., along with Ody – Apparel Industry Operation Manager of Alibaba.com and also the Beauty & Care Industry Operation Manager of Alibaba.com – Mr. Davis. The two successful sellers of Alibaba.com, featured at the event were – Mian Arham, the CEO of Bin Naseer Co. and Qamar Abbas, the CEO of Marjan Bikers.

Changan Upcoming SUV: New Photos Have Been Leaked

changan new vehicle images leaked
Image Source: pakwheels.com

Without there being competition, no industry could strive to improve itself. If there were no competition, the brand would not innovate because the public would have to buy whatever they sell. To make sure the auto industry of Pakistan continues to innovate, they decided to release and introduce newer brands in the country. If their examples were tackled, then each brand would be striving for the top spot. Just like that, one of the brands is Changan. It appeared a while back and has established itself in the country quite well. No matter what innovation they perform, it is considered quite modern.

Just a while back, we came to know that a Changan SUV was on its way to Pakistan. We even had multiple sources report it being spotted as a unit to be built here. That vehicle was the Oshan X7 Plus. From the specifications that were revealed, it was said to be a Suv that could stand up alongside competitors like Fortuner and Sorento. Now, new images of the vehicle have leaked, proving further that it is headed to Pakistan, for sure!

changan and new vehicle images leaked
Image Source: youtube.com

Changan Moving Up

The Changan Oshan X7 Plus is available abroad in a 5 seater capacity. However, it has been told that Pakistan might get the 7 seater option as well. This would make it the first vehicle to be reaching the dual option, depending on what the user wants. Additionally, the X7 Plus is going to have a 1.5 Turbocharged engine with tremendous capabilities. No matter where you take it, whatever terrain it is, this vehicle will be able to handle it. That is not all that is impressive about it. It has also been claimed that the fuel average of the vehicle is going to be higher.

Read More: Government Gives Deadline To Automakers In Pakistan Over Airbags

The fuel average is expected to be quite as high as 14 kilometers to the liter. That is highly impressive for a Suv since this is an average that is seen in sedans. Changan is breaking quite a lot of barriers with this release. We are still not sure about the price of the vehicle but we shall update you when we come across it. As far as the expected launch date is concerned, we can inform you that it will be somewhere in the early 2022 area.

changan and a new suv coming to Pakistan
Image Source: Pakwheels.com

Read More: Toyota Passo Vs Kia Picanto – Which One Would You Buy?

Expanding Domains

With this release, it would be confirmed that Changan has become a part of the Suv race. This vehicle type has become quite popular in Pakistan and a lot of brands are running to improve their versions of it. We hope to see the Oshan X7 Plus gain popularity as it hits the streets. People want to buy vehicles that do not compromise on their quality.

oshan x7 plus with new photos
Image Source: pakwheels.com

Stay tuned for more from Brandsynario!

HBL PSL 2022: foodpanda Announces Grand Entry Into HBL PSL 2022 With Islamabad United

HBL PSL 2022: foodpanda and Islamabad United Join Hands – foodpanda Pakistan, the nation’s leading online food and grocery delivery platform has announced its collaboration with the most successful franchise and two-time champions ‘Islamabad United’ led by Shadab Khan and owned by Ali Naqvi. foodpanda has been named the Official Q-Commerce Partner of Islamabad United.

This is the first time that ISLU will play in foodpanda PINK kits for all their away matches and it’s the first time any team has changed the colour of their kit for a strategic partnership.

Syed Waqas Azhar, Director Marketing at foodpanda Pakistan said:
The strategic partnership between the giants foodpanda and ISLU, seeks to combine two of the nation’s biggest passion points, food and cricket. With this collaboration, we intend to leverage our combined audiences to create an unforgettable impact, and set the tone for the 2022 cricket season. Celebrating the love for cricket and the love for food, is a partnership which will surely be a massive success.”

Speaking of the collaboration, team owner ISLU, Ali Naqvi said:
“We are pleased to partner with one of the most renowned online platforms in Pakistan. Their reach across Pakistan is unparalleled and their values of professionalism and excellence are ones that we share. Thus, it’s obviously a natural partnership for us.”

This Pakistani Brand’s Latest Fashion Shoot Triggers Netizens

If you thought fashion was simple, well, think again. Fashion is one aspect of our lives which despite going through different evolutions is still relevant to us. However, no matter how customary we get to the idea, there is always one thing or the other which makes us jaw-drop or make us want to dunk our heads in the pool of cringe. One way or another it still manages to catch some attention and becomes the talk of the town.

A recent fashion shoot is going viral on social media not because it is something relevant to us or something we would want to replicate in a split second. However, it sure will leave you confused. Enough mystery created? Let’s take a look at the photos below.

Non-Conformity Collection

Hira Ali is has come out with a new formal/wedding wear collection. However, what’s confusing is that what the collection offers. As seen by the pictures a model is flaunting a bridal lehnga with a men’s blazer. Meanwhile, there is no female model insight. Is this collection a homage to androgynous fashion style or just another round of absurdity or doing things outside the box? We will let you be the judge.

Read More: Syra Yousuf’s Latest Photoshoot Is Making Jaws Drop

Netizens React 

Reacting to something conventional is one thing. However, when it comes to something different and new, netizens never leave a chance to ridicule, troll, or simply share their utter disbelief with the situation. Many took to the comments section to share how this is the beginning of the end of the world. Others mentioned how this is just another attempt to follow the stupid norms while trying to be inclusive in the name of fashion shoot.

Read More: Local Clothing Brand’s Photoshoot At Kartarpur Hurts Sikh Sentiments

“Stupidity is the new conformity. Absurd.” One user wrote.

“This is not fashion, neither is this art.” Another wrote.

Here are some other comments from the posts.

Fashion shoot
Image source: Instagram.com
Fashion shoot
Image source: Instagram.com

Stay tuned to Brandsynario for the latest news and updates.

A Happiness Master’s Degree Is Now Being Offered In Pakistan

masters degree in happiness being offered
Image Source: forms.uhs.edu.pk

Education is quite essential for every person to be exposed to. Without it, people might find themselves robbed of quite a useful skill in life. It gives us knowledge of areas that are some of the hottest areas of study right now. Additionally, there is an endless stream of topics in which you can specialize and gain a deeper understanding. When we do a master’s degree, it is usually done to gain a better perception of a given field as well as establish networks in a professional world. Among the many areas of study in a Masters’s degree, is Happiness. Yes, the concept that we know and love, has a field of study available.

It is a specialization, within Master’s, that has just arrived in Pakistan. According to sources, the University of Health Sciences (Lahore) has taken the decision to initiate this program. There is a lot that is aimed at establishing this field but learning about happiness and integrating it into everyday tasks is something that can be taught here. It is a widely recognized degree that is now available in Pakistan and people can opt for it if they wish to use it as a tool for their life later on.

education and master's in happiness
Image Source: marathoneducation.com

Master’s Degree In Happiness

While it may feel a bit unconventional, it is certainly not unheard of. Happiness is a concept about which not everyone knows everything. It extends far beyond just feeling happy at certain events, rather than taking it as a principle of life. Apart from this, the faculty at the university also comprises health instructors as well as renowned psychologists. There is a reason that this field has been created and it means that the demand for it is going to go up.

Read More: HEC Introduces Innovator Seed Fund For Students With Startup Ideas

While there are people who may think otherwise, many people might think of this as a way to get a broader understanding of life. One can actually consider this as an extension of the area of philosophy. The Ph.D. that used to just be a doctorate for philosophy, can be gotten through this master’s degree. Yes, all the famous philosophers of history, who gained a deeper understanding of philosophy, must have studied the concept of happiness at one point or another.

a master's degree in happiness
Image Source: casstt.com

Education For Everyone

There may be people who don’t consider this as worth their time but one thing must be made clear. It is that no form of knowledge gaining is a waste of time. No area of education, no field of it, can be regarded as a wasteful area because everything is relevant in one case or another.

Read More: 47 Pakistani Universities Make It To QS Asia University Rankings 2022

The area of psychology may not be as relevant to an industrial engineer but to a student wanting to pursue psychology, it is an excellent field. Relevancy is important to understand when looking at anything. This is also why we can never disregard anyone’s understanding of something. That said, let us see how this field extends in Pakistan. For now, it is only in one campus of UHS but it is expected to enter other campuses soon as well.

happiness and a master's in it
Image Source: inc.com

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This Pakistani Bride Had An Ertugrul Style Entry At Her Wedding!

bride ertugrul entry
Image Source: Instagram

Entries in Pakistan are always an adventure as couples brainstorm the most creative and unique ideas for their weddings. Wedding entry is a whole decision unto itself which many have spent a lot of time and effort into perfecting. One such unique entry was this one— a bride who was clearly an Ertugrul fan! Read more about it here:

The Ertugrul Style Entry

This bride in Pakistan must have been a die-hard Ertugrul fan and she wanted to incorporate that into the biggest day of her life. She did that for sure as she entered on a fully dressed and opulent horse while the Ertugrul song plays in the background. Later, as she steps down from the horse, her family members fully dressed in the Ertugrul costume come forth while dancing on the theme song.

bride ertugrul entry
Image Source: Instagram

Remember what we said about spending a lot of time and effort? These people have totally done that as they fulfilled the bride’s wishes in exact costumes. Don’t believe us? Watch the video here!

The bride’s outfit is also stealing the show as she remains the center of the show in the red floor-length outfit. Our guesses are that this is a Mehndi— what do you say?

Read more: Pakistani Couple’s Wedding Entry On A Tractor Goes Viral

Would You Do It Based on Your Favourite Show?

Your show could be any be it money heist or Emily in Paris! Would you ever recreate the essence of the show for your entry? While Emily in Paris may be hard, Money Heist has definitely been done by many couples and it’s always been a raging success. We think the tradition of the couple bringing forth their likes and interests in their own wedding is an adorable development that needs to be encouraged more!

bride ertugrul entry
Image Source: Instagram

Read more: This Bride & Groom’s Wedding Entry Just Went Horribly Wrong

What Do People Think?

People, however, are not too impressed or even influenced by the entry. A bride’s entry should be done in whichever way she is the happiest and content. However, these netizens on Instagram, after seeing her entry videos, have been feeling like they needs to share their opinions. Netizens believe this is taking the Ertugrul obsession too far and this amount of effort or orchestration is unnecessary. Have a look at what all they had to say:

bride ertugrul entry
Image Source: Instagram
bride ertugrul entry
Image Source: Instagram

Stay tuned to Brandsynario for the latest news and updates.

 

The Fun-Filled TECNO-Hios Event Concludes Successfully In Lahore

TECNO HIOS FANS Cafe was successfully held in Lahore on Sunday with dozens of young fans, well-known mentors, industry pacesetters, and tech developers. The event was held to announce and celebrate the latest HiOS 8.0 Update in the latest Camon 18 Series.

The event was filled with fun activities. The session started with a training session by the national trainer, Arsalan Zahid, where an Introduction of HiOS Update, Utilization, and Functions were explained in detail. The participants were thoroughly communicated about the usage and importance of these new updates. Zahid said,

“This is a great initiative from TECNO and HiOS. Through the new updates, Ella, the Voice Assistant allows controlling your whole device with a single voice command. It helps you take better snaps for documents so that they come out at the right angle, and also helps users in better at Video Making. It also brings improved features such as the Always On Display and Phone Cloner.”

After that, a KOL Briefing on HiOS Updates and Experience was also conducted by one of the top Tech YouTubers – Nouman from Tech Hoz. He explained how HiOS updates will be useful for video makers, Vlogger, YouTubers, etc. These sessions followed an engaging Q&A session and distribution of Gifts among participants. The fans experienced CAMON 18 Premier’s HiOS 8.0 update and shared their remarks as below.

“I’m loving the Ella voice assistance update”, “I’m a job person and can’t check my phone every time, but HiOS 8.0 update is offering an always-on display which helps me with notification updates so I never miss out on anything”, “I love making videos. And HIOS 8.0 update has come with film making inbuilt feature.” Fans enthusiastically expressed their joy at the scene.

Moreover, a passionate Drum Circle had been arranged for the participants which hyped up the event with mystical music. The event was all filled with learning, wisdom, and then fun for the participants. A group photo was taken with the fans as a remembrance of this great event.

Kelvin Zeng, CEO of TECNO Mobile Pakistan, shared his view of the event,

“This is an exclusive experience we have brought for our fans in collaboration with the HiOS team. We want the younger generation in Pakistan to better understand the technology and help them use it fruitfully. As the Camon 18 Premier comes updated with the latest HiOS 8.0, fans got a chance to use its first-hand today.”

The event ended on a warm note, rightfully achieving the objective of the gathering. Every participant was enlightened and more aware of the usefulness of the new updates.

HiOS Fans Cafe is an event that has come to stay with fans cordially. All of our fans are special to us. This event ended on a warm note, rightfully achieving the objective of the gathering. Every participant was enlightened and more aware of the new products.

Dramatic Ads Show Off Camera Capabilities Of Apple iPhone 13 Pro

apple with iPhone 13 pro camera ads
Image Source: cnet.com

Apple is considered to be quite ingenious with its methods. The company certainly knows how to captivate its audience through dramatic imagery. To make sure the audience listens, Apple releases a wide range of marketing strategies into the market. To talk about the camera of the latest iPhone 13 Pro, the company has shared some advertisements. While the ads themselves seem to be straight out of a movie, they are intended to showcase the camera capabilities of the variant.

The iPhone 13 Pro is one of the best smartphones out there today. It has a camera which gives other giants a run for their money. It has capabilities that allow a person to make videos of the best quality. No matter what setting you are in, you can always pull your phone out and make some epic videos!

iphone 13 pro camera and ads
Image Source: appleinsider.com

Read More: Samsung Tri-Fold Smartphone Has Surfaced With More Details

The Detective On iPhone 13 Pro

In the first advertisement that was shared, the company talks about the selective focus on the iPhone 13 Pro camera. Depending on the subject and relevance, the camera can shift focus and blur out the rest. The video shows exactly that as the camera focus shifts from one person to another.

A Horror Story

Here, we have yet another advertisement shared by Apple which captures another feature. It can be quite difficult to find a smartphone that takes good low-light photography. Through this advertisement, Apple has shown the iPhone 13 Pro to be quite a formidable foe in terms of low-light. It can take pictures and record videos with impressive results.

Read More: Top 10 Most Sought-After Smartphones Of 2021 In Pakistan

Silent Descend Into Madness

The third one shared focuses on how well the camera of the phone can zoom. It features a man sitting in a room, with the camera set at a black and white filter. As the camera zooms in, we feel like entering the mind of the person sitting as he starts to descend towards madness. The video gives off quite an eerie vibe.

Which one did you like the best? Let us know in the comments below.

Stay tuned for more from Brandsynario!

Dolphin Squad Spotted Torturing Citizens In Lahore

Dolphin force
Image source: tribune.com

In today’s news, the Dolphin Squad was spotted torturing citizens in yet another incident of Punjab Police’s high handedness in the provincial capital. The organisation was formed to improve police emergency response and to safeguard the life of the citizens. However, time and again, the Doplhin Squad has assured the public of their incapacitated capabilities and poor infrastructure.

This has happened with the Dolphin Squad, a specialised patrolling wing built by the Punjab government to promote 15 emergency call response mechanisms and promote community policing over the years.

Dolphin Squad Incident 

The incident has been reported in the Sanda area of Lahore, around two days ago. The report mentions the Dolphin Squad team was physically assaulting and misbehaving with two men in the busy market.

Image source: dailyPakistan.com.pk

The footage, which was captured by a person standing on the upper floor of a building, showed two Dolphin Squad officials thrashing the persons with punches and kicks.

Read More: Ababeel Squad Introduced In Lahore After Dolphin Squad

The violent video also shows two armed men without uniforms abusing and kicking the citizens.

Take a look at the footage below

As the video went viral, social media users urged concerned officials to take notice of the incident. Meanwhile, the police spokesperson has not commented on the matter as of yet.

Previous Incidents 

In a most recent incident, a citizen who called 15 for police help during a dispute in the Township area was shot at by an official of the Dolphin Squad. In another instance, the Squad team had shot at a shopkeeper in Abdali Chowk, Islampura. The victim had called for help after falling victim to an armed robbery.

Earlier, members of the force had inadvertently shot dead a teenage boy while chasing some suspected robbers on the Band Road and also shot dead a woman who had been returning home from her office in Naseerabad in a separate incident.

Read More: Dolphin Force Saves Woman From Being Burnt Alive By Husband 

A former DIG, Dr. Haider Ashraf, under whose command the squad was launched in Lahore, had said in an interview that the dolphin, was considered to be a symbol of love and affection. It was introduced to promote community policing, he had said. However, it has failed to live up to its purpose and mission.

What are your thoughts about this video? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.