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Free Fire Pakistan x NGES: A Masterclass Duo in Pakistani ESports

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Web Desk
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Free Fire Pakistan League IV

 The fourth and most current Free Fire Pakistan League was held in October 2022. Garena Free Fire partnered with Next Generation Esports as the lead agency to handle all operations for their flagship event for the fourth time.

FFPL IV

This edition of FFPL IV was unlike others in that no offline event was planned due to the global recession causing mayhem worldwide. Still, NGES once again spectacularly managed all major and minor operations, including photoshoots, matches, scoring, providing stable internet connection for the players, and the live broadcast.

Over 1500 teams registered nationwide, with the top 18 qualifying for the playoffs. The prize pool for the fourth edition of FFPL was one crore PKR.

Conclusion

 Team Hotshot Esports, who previously had one FFPL trophy, also won the fourth edition of FFPL, leaving everyone in wonder and taking home prize money of 35 LACS PKR. Hotshot has also locked its spot in the Free Fire World Series, which will take place in Bangkok during the final week of November 2022.

 

 

Times Higher Education Ranked UMT 1st In Pakistan Among Private Sector Universities

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Web Desk
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Lahore, October 17th 2022: The latest report of Times Higher Education World University Rankings 2023 has placed the University of Management and Technology (UMT) at the 1st position among all private sector universities in Pakistan. The ranking is based on 13 carefully calibrated performance indicators that measure an institution’s performance across four areas: Teaching, Research, Knowledge Transfer and International Outlook.

The title of the top private-sector university in Pakistan went to UMT, which was included in the 501-600 band, making it one of the top 600 universities in the world. It is also noteworthy that UMT ranked 2nd among public & private sector universities of Pakistan that participated in WUR 2023. UMT’s remarkable feat was made possible by an almost perfect score for research citations; validating UMT’s immense focus on research output. UMT stands tall for this milestone achievement and is proud to have grown exponentially, especially in terms of research, eminence and overall positioning.

President UMT, Ibrahim Hasan Murad felicitated the UMT family on this remarkable achievement and said these results spoke volumes about the varsity’s focus on academic quality and research. UMT now leads as the top Pakistani private university as per THE Rankings 2023; says President UMT. Mr. Murad further said that UMT would now work towards its next goal which is to become one of the best universities in the world.

Hotshot Esports, First Two-Time FFPL Winner To Represent Pakistan At The Free Fire World Series In Thailand

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Web Desk
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Karachi, 16 October 2022 – Pakistan’s first and largest esports league, Free Fire Pakistan League held the Grand Finale for its fourth edition, FFPL IV, on Sunday 16th October. FFPL II champions Team Hotshot Esports have reclaimed the championship narrowly winning FFPL IV and the ticket to FFWS in Thailand where they will be competing for a prize pool estimated at $2 Million.

Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. FFPL is the highest professional-level esports tournament in Pakistan hosted under the International esports giant Free Fire.

The final 12 teams competed for a piece of one of the largest prize pools for any Esports tournament in Pakistan valued at PKR 10,000,000 with Hotshot Esports claiming the lion’s share and the default qualification for FFWS. Agon Demons Pride and House of Blood finished second and third respectively, with Anas from Hotshot finishing the day as the MVP for the finals.

9 Symptoms Of Breast Cancer That Aren’t Lumps

By
Esha Azhar
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9 Symptoms Of Breast Cancer That Aren’t Lumps
Image Source: Hammad Bin Khalifa University

While lumps and bumps are among the most typical indicators of breast cancer, there may be additional symptoms you should look out for that require urgent medical attention.

Dimples

One woman’s only breast cancer symptom—a little dimple on the edge of her breast—was showcased in a social media post that quickly gained popularity. You can miss this indication of a tumor during your monthly self-exam. Your doctor should examine any skin retraction or dimpling on your breast.

Skin irritation

Your skin may become irritated for a variety of reasons, such as an uncomfortable bra, heat rash, contact dermatitis, or other skin conditions, but in a small percentage of instances, it may also be a sign of breast cancer. Consult your doctor if your breasts develop new or persistent rashes, skin irritation, edema, or redness that are not related to anything else.

Nipple discharge

Breast discharge during pregnancy or while nursing is probably nothing to be concerned about. However, some discharges should be examined by a doctor in other women. Breast cancer symptoms might also include clear, greenish, or yellowish discharge from the breasts.

Freckles

Dark spots or atypical skin freckles may indicate inflammatory breast cancer, a rare and severe form of breast cancer that should be investigated by a dermatologist. Consult your doctor if you develop a freckle that is rapidly joined by others.

Image Source: BBC

Red spots or bruises

Red spots or bruise-like skin lesions can also be indicators of inflammatory breast cancer. Make an appointment to get examined if you have symptoms and they seem to last longer than two to three weeks. But once more, bear in mind the rarity of this kind of cancer. Numerous red skin lesions, such as cherry angiomas, are perfectly benign.

Nipple changes

Except when you’re pregnant, your nipples don’t generally alter in size, shape, or color. However, you should get examined for breast cancer if you detect any changes in the look of your nipples. The nipple may retract or bend inward as a result.

Your nipples may exhibit itching and scaling as a symptom of Paget’s disease of the breast, a rare type of breast cancer.

Change in skin texture

Your breast’s changing skin might be an indication that anything is wrong. The texture of the breast might occasionally alter because of breast cancer. Keep an eye out for a reddish, pitted surface that resembles orange skin. That occurs because of fluid buildup and inflammation of the breast tissue brought on by cancer cells obstructing the breast’s tiny lymphatic channels.

Swelling or tenderness

During certain phases of the menstrual cycle, breast enlargement or discomfort is a typical problem for women and may even signal an early pregnancy. Women frequently ignore it as a breast cancer warning sign because of this very reason. You should get that breast examined if it appears to be unusually big or swollen.

Change is breast size or change

The size and form of your breasts might alter because of weight increase, menstrual cycle changes, pregnancy, or nursing. You should arrange a test with your doctor if your breasts abruptly change form without regard to these other variables since it could be a symptom of cancer.

New Study Shows High Levels Of BPA In Sports Bra

By
Dr. Rida Qamar
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A new study has shown that sports bras contain toxic levels of BPA – a chemical compound found in plastic which associated with adverse health effects such as asthma, cardiovascular disease and obesity. The study was conducted by the Center of Environmental Health, which is a non-profit consumer advocacy group focused on exposing the presence of toxic chemicals in consumer products.

The test was conducted on the products sold by Athleta, PINK, Asics, The North Face, Brooks, All in Motion, Nike, and FILA in the past six months. The results showed the clothing could expose wearers to up to 22 times the safe limit of BPA, based on standards set in California, according to the Center for Environmental Health. Meanwhile, the activewear shirt brands tested include The North Face, Brooks, Mizuno, Athleta, New Balance, and Reebok. CEH only found BPA in polyester-based clothing containing spandex.

BPA & Sports Bra 

Per California’s Proposition 65, the maximum allowable dose level for BPA via skin exposure is 3 mcg per day, which means some of the garments could expose wearers to up to 66 mcg per day.

The nonprofit watchdog centre recently sent legal notices to the brands, calling on them to reformulate their products without BPA.

Read More: WEAR YOUR MOTIVATION!

“We want brands to reformulate their products to remove all bisphenols including BPA. In the interim, we recommend limiting the time you spend in your activewear by changing after your workout,” the group said.

Image source: sweatapp

“Studies have shown that BPA can be absorbed through the skin and end up in the bloodstream after handling receipt paper for seconds or a few minutes at a time. Sports bras and athletic shirts are worn for hours at a time, and you are meant to sweat in them, so it is concerning to be finding such high levels of BPA in our clothing,” said Kaya Allan Sugerman, Illegal Toxic Threats Program Director at CEH, in a press release.

“People are exposed to BPA through ingestion, from eating food or drinking water from containers that have leached BPA, or by absorption through the skin,” said Allan Sugerman.

BPA Toxicity 

One meta-review study including more than 28,000 people found that BPA was detected in more than 90% of study subjects. The toxic ingredient is known to disrupt female hormones making it also a questionable material to be used in intimate clothing pieces.

According to a gynaecologist,  “Even low levels of exposure during pregnancy have been associated with a variety of health problems in offspring. These problems include abnormal development of the mammary glands and ovaries that can increase the likelihood of developing breast or ovarian cancer later in life. These effects occur even at low levels of exposure like those seen in people today.

Read More: 10 Fashion Sins You May Have Been Committing Unknowingly

Stay tuned to Brandsynario for the latest news and updates.

Are Air Tags Banned On Flights? Here’s What You Need To Know

By
Dr. Rida Qamar
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Since its launch last April, Apple’s Air Tag has become a popular way for passengers to check whether their luggage has travelled. Bluetooth devices have become especially useful during the summer of this year’s lost luggage.

However, a recent tweet from German airline Lufthansa has left AirTag owners confused about whether they can deploy a one-euro coin-sized device in their suitcases.

“It is on the authorities to adopt regulations that right now limit the use of these devices for airline passengers in checked luggage,” the airline added. “We are in close contact with the respective institutions to find a solution as quickly as possible.”

The company, which tweeted over the weekend that it was “banning activated AirTags from luggage as they are classified as dangerous and need to be turned off,” has reversed course and announced that the popular tracking devices are allowed on its flights.

Lufthansa & Air Tags

In recent news, Lufthansa has taken a new decision saying, “The Lufthansa Group has conducted its risk assessment with the result that tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk.”

Image source: euronews

According to the airline, they have never issued a ban on devices like that.

Read More: Study Shows Rich People Tend To Live Longer Than Poor

“Luggage tracking devices powered by lithium metal cells that have 0.3 grams or less of lithium can be used on checked baggage,” the FAA said in a statement. “Apple AirTags meet this threshold, other luggage tracking devices may not.”

“The regulation does not in itself ban or allow devices such as Apple AirTags,” EASA told TPG. “It is the responsibility of operators to prohibit the use of devices which could adversely affect the flight safety or the aircraft’s systems.”

There are no known instances of AirTags catching fire on a plane (or anywhere), and no other major airlines have banned the Apple accessories.

Read More: 5 Packing Hacks You Wish You Had Known Sooner

Stay tuned to Brandsynario for the latest news and updates.

Daraz Inaugurates Pakistan’s First Smart Distribution Centres To Strengthen The E-Commerce Ecosystem In South Asia

By
Web Desk
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Karachi, October 16, 2022: Daraz, Pakistan’s leading e-commerce platform, in partnership with Cainiao Network, (“Cainiao”), the logistics arm of Alibaba Group, has launched the country’s first automated smart distribution centres in Karachi and Lahore. These would be one of the most technologically advanced logistics facilities in South Asia, and mark Cainiao’s first deeply integrated distribution centre network in the region.

 

The distribution centres will be equipped with innovative smart technologies, such as an automatic assembly line and smart distribution set-up. It will utilise Cainiao’s proprietary solutions, including e-PLC, control algorithm, WCS, to ensure operational quality and stability. The facilities span over 50,000 sq. metres and hold the capacity to process 428,400 orders per day. To date, Cainiao has built hundreds of automated distribution centres of varying scales in China, and 10 smart distribution hubs across Europe, Asia, and America.

 

“We constantly innovate our operations and technology in Pakistan to continue scaling and enhancing our customer experience. Our partnership with Cainiao marks a milestone for not only us but Pakistan, as Daraz introduces smart technology in the country to bring more efficiency in our logistics. Launching our centres in Karachi and Lahore is a key step of this partnership, and we look forward to growing it in future”. said Mr Bjarke Mikkelsen, Daraz Group Chief Executive Officer and Founder.

 

The event saw attendance of corporate leaders who were given a tour of the facility by Ehsan Saya, Managing Director, Daraz Pakistan. Investment opportunities, entrepreneurship and digital innovations were discussed as key benefits to the local economy during the visit. Earlier this month, Mr. Asif Ikram, Secretary Information, Science and Technology Sindh visited the distribution centre tour for an exclusive visit of the premises and congratulated Daraz on this development and stated that the facility will bring a revolution in supply chain management in the country.

 

“It is a very proud moment for us at Daraz, as we launch global best-in-class technology in Pakistan after months of hard work. Innovation is the core of our operations, and we are confident our partnership with Cainiao will prove to be a game changer not only for us but the entire ecosystem. These smart distribution centres will increase Daraz’s sorting capacity by over 4.2x and decrease manual errors by over 90%, thus benefiting our entire business and improving the customer experience.” said Mr Ahmed Tanveer, Chief Operating Officer for Daraz Pakistan

 

Speaking about why they chose Pakistan as the first location in South Asia to set up their smart distribution centres, Dr. Ding Hongwei, General Manager, Cainiao Technology, said “Our great confidence in the investment in Pakistan comes from its significant growth and high potential of digital sector, and strong support from local government in infrastructure and policy as well. The smooth cooperation with Daraz proved our right choice to launch our first project in Pakistan given Daraz’s strong determination in the digital transformation. We believe that, with years of practically proven by the world’s largest ecommerce market in China, Cainiao’s leading logistics technology could support our partners in South Asia to speed up their digital transformation.”

Alibaba.com Organizes Karachi Seller Summit

By
Web Desk
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Alibaba.com Organizes Karachi Seller Summit
Image Source: Cosmo Sourcing

Pakistan – Thursday, 15 September 2022 – Alibaba.com a global platform for B2B e-commerce successfully concluded its first event in Karachi. The event emphasized on the multiple opportunities for exporters, manufacturers, wholesalers, traders and retailers in Karachi to reach the digital B2B buyer base. With over 700+ registrations for the event more than 200 attendees visited the venue (Marriott Hotel, Karachi) to witness the session and 100+ people joined online.

The main agenda of this summit was to make local manufacturers & businesses aware of the export e-commerce

Alibaba Launches Netpreneur Training Program In Pakistan
Image Source: Cosmo Sourcing

space and educate them regarding the capability of online export business through Alibaba.com. Karachi seller summit event themed “Go Export with Alibaba.com” was attended by Mr. Song, Country Head of Alibaba.com Pakistan, Miss Amy Li, Apparel Category expert at Alibaba.com, Mr. Haider Zamin, Dy. Director at TDAP, Mr. Rizwan Ahmad, Owner of Noor Fabrics Pvt Ltd and, many other Association Members.

Talking about the session, the Head of Alibaba.com Pakistan Mr. Song Song said, “Pakistan is one of Alibaba.com’s most important supplier markets given its geographical advantage, skilled labor force and budding entrepreneurial SMEs looking to export. In spite of our progress in Pakistan, there is still room for more high-quality suppliers to start their export journey beyond Sialkot and including Karachi. We encourage you to grow beyond your home market and get discovered by more than 40 million strong global online buyer community on Alibaba.com.

As an increasing number of global buyers are turning online to fulfil their sourcing needs, and suppliers around the world are also expanding into the online realm, now is the time for our friends in Karachi to seriously consider the online business path as well. Let’s make the world smaller and your business bigger together.”

In collaboration with Alibaba.com, the Deputy Director of TDAP Haider Zamin made a public statement, “Through collaboration with Alibaba.com, we look forward to draft a holistic export policy that noy only promotes the export industry but also ensures collective good with our local as well as international stakeholders. The trade and development authority of Pakistan is grateful to Alibaba.com for providing local producers with a targeted niche in the competitive global digital market that will ultimately benefit the producer, exporter and consumer. Through this joint venture with Alibaba.com, e-commerce industry is to be embraced as the untapped market in Pakistan that will foster the export culture in digital space and will eventually increase the foreign investment inflow across the region.”

After Online Launch, Ideas Great Winter Sale Is In-stores From October 15

By
Web Desk
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The last quarter of the year can be defined as a period of festive celebrations. There are festivals to visit, formal dinners to host, and weddings to attend. As the chill vibes linger through October, November, and December, you get enough reasons to dress up and look your best. Even if you are not out and about, you can always stay in to stay cozy on your favorite couch. 

After an exciting online launch, the Ideas Great Winter Sale is in-stores from October 15. With thousands of products on sale for up to 70% off, you’re likely to find a few necessities for yourself and your home.

While the days are still summery hot, let’s not forget that winter is not too far. That means you can always grab a few unstitched khaddar and linen suits from the Ideas Great Winter Sale at amazing discounts.

If you are looking for solid-colored fashion fabrics, you can always check GulAhmed’s Unstitched Collection for Men. The range is massive and you can create a wardrobe of warmth using any of their cotton, boski, karandi, wash-and-wear, and blended options.

For the fans of readymade outfits, Ideas has got you covered. Women’s fashion from Ideas Pret is packed with trending ready-to-wear choices. Not interested in buying anything new to wear? You can always grab a few pairs of mules, khussas, and kolhapuris for all your winter ends.

The newest on kid’s fashion from Ideas is up to 70% OFF. Save big on the hottest trends for the little ones. From woven tops to comfy pants, the brand has it all.

It’s the season to create comfort which means you should stock up on a few throws and blankets. With amazing discounts on fillings, you have no reason to put off your winter shopping. Want to redo your bedrooms? There are plenty of bedding options available at up to 70% OFF.

Of course, the sale is on men’s winter wear too. Enjoy up to 70% OFF on the latest winter’s menswear from Ideas Man. If you are interested in buying men’s sweaters, cardigans, and jackets, you are in luck. There are unbelievable markdowns on work wear essentials including dress shirts, dress pants, and polos.

The Great Winter Sale by Ideas has something for everyone. Rush to your nearest Ideas store on October 15. Can’t wait? Then, just visit www.gulahmedshop.com now to grab your favorites with FLAT PKR 99 Delivery Fee.

PepsiCo Pakistan and Pandamart announce strategic Q-commerce collaboration

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Press Release
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PepsiCo Pakistan, one of the country’s largest food and beverage companies, and Pakistan’s biggest and fastest growing Quick-commerce platform, Pandamart by Foodpanda, have joined hands for a strategic collaboration. This collaboration will drive the accelerated growth of the food and beverages category on Foodpanda’s e-Grocery platform, jointly utilizing the business strengths of both parties to best serve their consumers. The signing ceremony of this collaboration was held in Lahore where leadership teams from both companies were present. The celebration was made even more special as both teams jointly ran the trial of the New 7Up Strawberry Lemonade by making it possible for customers to acquire it quickly through Pandamart.

This collaboration will provide consumers the convenient choice to order PepsiCo’s world-renowned snacks and beverages from the comfort of their own homes through Pandamart’s quick delivery model. Online shopping for essentials for consumers has been made hassle-free in the past couple of years with the advent of quick commerce (Q-commerce) and on-demand delivery. With 30–60-minute delivery models, consumers can now enjoy a quick turnaround solution to all their PepsiCo snacks and beverages needs, especially receiving chilled beverages that are ready to drink or serve.

With this collaboration, both companies will be driving their respective missions: PepsiCo aiming to create more smiles with every sip and bite, and Pandamart by Foodpanda aiming to be a one-stop shop for grocery and other essentials, providing simple, fast, and convenient delivery to their consumers.

Speaking about the collaboration, Senior Franchise and Key Accounts Director PepsiCo Beverages Saad Munawar Khan shared, “Our consumers are the heart of our business at PepsiCo. Agility in capturing the right opportunity to serve our consumers and customers is our top priority. Through this collaboration with Pandamart we are enabling our business partners to provide consumers with the best value deals, innovations and availability of their favorite beverage products delivered chilled at their doorstep. I look forward to exciting programs for the consumers through this collaboration and wish the best of luck to the team at Pandamart.”

Senior Commercial Director PepsiCo Pakistan Mohammad Khosa added, “E-commerce is booming in Pakistan and transforming the way in which modern consumers are shopping online. We are observing an unprecedented e-commerce growth indicating the consumers’ appetite for convenience in this digital age.  Our top-most priority is being consumer-centric and driving strategic collaboration to stay ahead and deliver an exceptional retail experience. I am confident that with Pandamart we will tap into a growing demand and give our consumers more choices and digital channels to order their favorite snacks and beverages!”

Reinforcing the strength of this collaboration, Director Pandamart and New Verticals, Ibad Ahmed said, “As the leading Q-commerce player in Pakistan, Pandamart by Foodpanda is immensely pleased to strengthen our partnership with PepsiCo Pakistan. The signing of this e-JBP charts a comprehensive roadmap for future collaborations. With our data-backed insights, we look forward to bringing PepsiCo’s world-leading beverage and snack brands to our customers with tailored and personalized offerings”.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

Infinix Opens Pre-Order Of The World’s First 60MP OIS Enabled Front Camera Phone – ZERO 20!

By
Web Desk
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Lahore – Friday, 14 Oct, 2022: Infinix, the leading most smartphone brand of Pakistan is now taking pre-orders for World’s first 60 MP OIS + EIS based front camera phone – ZERO 20. Being first of its kind camera phone supporting Dual Image Stabilization in the form of Optical Image Stabilization and Electronic Image Stabilization, Infinix ZERO 20 fulfills videography and photography requirements within no time. Infinix ZERO 20 is priced at Rs 56,999 but upon pre-ordering from Infinix Official Ecommerce Store – Xpark between 14th October to 20th October, customers can avail a discount of Rs 2000 with a free gift of Infinix XE20 for the first 50 buyers only!

Infinix ZERO’s 60MP front camera is the most stable and greatest Vlog camera offering hardware-based Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS).  Users would just have to switch on Ultra-Stability mode in order to unlock Dual Image Stabilization for making videos and capturing photos. The front camera also being equipped with Auto Focus (AF) captures accurately every time with crisp details on the go. Not just the front camera, the rear camera of 108MP aids reimagine the mobile photography experience altogether.

CEO of Infinix Mr. Joe Hu expressed his views about ZERO 20 saying: “We are glad to introduce the ground-breaking and first of its kind camera phone in the world. By providing its devoted users all around the world with the most updated devices outfitted with cutting-edge technology, Infinix has once again set the standard for the industry.”

Also, being Pakistan’s first smartphone operating on the most powerful 6NM MediaTek Helio G99 processor, Infinix ZERO 20 offers industry-leading performance altogether. The two-octa core arm cortex of MediaTek Helio G99 outputs great intelligence ensuring non-stop usage and complete sync with all the features of Infinix ZERO 20. Also featuring 6.7’’ FHD + AMOLED display, Infinix ZERO 20 simply ensures all industry-leading features in the palm of one’s hand!

From 14th Oct till 20th Oct, Infinix fans can pre-order Infiniz ZERO 20 from Infinix’s Official Ecommerce store – Xpark  with a discount of Rs 2,000 and a free gift of Infinix XE20 for first 50 customers as well!

LUX Style Awards 2022 – Entering 3rd decade of celebrating and honoring Pakistani talent!

By
Web Desk
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The LUX Style Awards (LSA) has continued to be the pinnacle of talent recognition in Pakistan for the last 21 years. The annual award ceremony has remained committed to the entertainment industry and served the people of our country by acknowledging the commendable work of their favorite artists during the previous year. The awards empower diverse voices across Pakistan and play an instrumental role in promoting local talent and putting our stars on the world map.

 Asima Haq, Beauty and Wellbeing and Personal Care Pakistan Head, Unilever Pakistan, said, “As we stay true to this vision, we also realize that our country is facing one of the biggest calamities of all time. We want to use this stage to also support Pakistanis whose lives have been impacted by the floods. To this end, Unilever Pakistan has contributed close to USD 1 Million in rehabilitation efforts aimed at creating climate resilient infrastructure, sustainable housing and microfinance for re-enabling lost livelihoods with the hope that this gesture will support the flood victims as they rebuild their lives.”

With this sentiment, LSA will acknowledge the hard work of the entertainment industry in a befitting manner and light up its stage to bring positivity and hope to all Pakistanis.

8 Brands That Are Spooking Up Things This Halloween

By
Dr. Rida Qamar
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Halloween is just around the corner and brands have already buckled up on their marketing campaign ideas. While finesse marketing can bring business success during this spooky season by attracting new customers. The competition gets tougher every year with brands trying to do the unthinkable.

Take a look at some of the creative ideas for this year’s Halloween marketing campaigns.

1. Baskin Robbins 

Baskin Robbins is welcoming the spooky season with one-of-a-kind ghost pepper favoured Icecream. The flavour of the month features chocolate flavoured Icecream topped with spicy blood orange flakes to add an extra touch of spooky spice

2. Heinz 

Heinz is taking Halloween to the next level with a series of short films based on the bloody ketchup fan. Tomato blood is a favourite drink of an infamous vampire named Toby who believes blood ketchup is the only thing he needs to survive in this world.

3. Post-Fruity Pebbles

Post is back again with its limited edition Halloween fruity pebbles. A bowl of milk and colourful pebbles with a hint of spooky might just become the perfect way to go about your breakfast this Halloween season.

Read More: Quality Streets Wrappers Are Getting A Makeover – Here’s How!

4. Makeup Revolution 

Makeup Revolution has launched a giveaway in honour of Halloween. The brand is dedicating the whole month of October to a Halloween giveaway and activities in which you can participate on social media platforms.

5. Chipotle 

Chipotle is celebrating Halloween by giving its customers a chance to eat a $6 meal while participating in fun giveaways. The takeaway? You have to dress up in the most creative costume and you might be the one to get the gift card.

6. Bauble Bar

Bauble Bar has released an extensive line of Halloween accessories. However, the skeleton earrings have quickly become a fan favourite with celebrities including Blake Lively and Kourtney Kardashian getting their hands on them. The earrings quickly managed to sell out soon after the launch due to their quirky design and on-point aesthetics.

7. Marks & Spencer’s Cafe

UK’s high street brand, Marks and Spencer, is celebrating Halloween with the launch of exclusive Halloween drinks and desserts to make the holiday look, sound and taste extra spooky.

8. M&M

M&M has rolled out its Halloween campaign with a fun teaser which encourages participation over passivity. According to Jim Stump, T&P’s creative director, “The new brand direction lets us begin to show more of each character’s unique personality. Halloween’s a fun start, and from here on we can let different characters turn up in response to different moments throughout the rest of the year too.”

Read More: Kellogg’s Launches Insta-Bowl Cereal & Here’s What You Need To Add

Stay tuned to Brandsynario for the latest news and updates.

What Are Butter Boards? Here’s How You Can Make Them At Home

By
Dr. Rida Qamar
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Are you tired of conventional charcuterie-rivaling wooden planks decorated with all kinds of cheese and snacks? Then these not-so-conventional charcuterie boards with softened butter and topped with photogenic garnishes might be your next favorite thing. Inspired by the buttery trend which started its round on TikTok, all you can see now are boards spread with hummus, buttercream, and more. But how do you make one and is the trend worth digging in?

Butter Boards – The New IT Thing?

For the butter board, the butter serves as a centerpiece ingredient, rather than a neutral accessory. The butter can be softened and spread end-to-end on a board, usually wooden. While the toppings can vary depending on the makers’ mood, some of the most common ingredients we have seen include butter with honey, cinnamon, and walnuts. While jam and roasted garlic and crackers are also some of the most favourite ingredients.

Image source: savouryexperiments

And of course the bread. When there is butter – there is bread so there is no restriction to what kind and size of bread you would like on the board because everything can go with it.

It’s important to make sure you have plenty of toppings on that artfully smeared butter. No one like to have a mouthful of butter right so bringing the right balance and texture while making a butter board stand out is key.

Read More: 7 Healthy Chocolate Desserts You Can Trick Anyone Into Eating

Dessert Boards – A Big Yes? 

Of course, brands had to bring in their big guns too. Ice cream giant Ben & Jerry’s posted a video showing different ways to layer its products, including a base of softened vanilla ice cream with crumbled apple cider doughnuts and apple slices for dipping. “You didn’t think we’d miss out on this trend, did you?” the video was captioned. Well, if dessert boards could be a real thing then we are all up for it.

Image source: eatingwell

Serving food on boards is nothing new. Cheese and charcuterie boards have been popular for years and are hardly controversial. Not long ago, charcuterie boards — boards featuring different kinds of meats and cheeses with accompaniments like olives or fruit took TikTok by storm, but their popularity eventually waned. Likewise, while the butter boards seem like a good option it is arbitrary to see if they could stand the test of time and changing trends.

Read More: Quality Streets Wrappers Are Getting A Makeover – Here’s How!

Stay tuned to Brandsynario for the latest news and updates.

Edhi Foundation in partnership with Jazz provides flood assistance to flood affected families

By
Web Desk
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Edhi Foundation in partnership with Jazz provided assistance to thousands of families, distributing food and medical supplies, and hygiene and disaster relief kits in flood affected areas. This collaboration is a part of Jazz’s PKR 1 billion flood relief pledge.

The areas covered under this initiative include 23 districts of Sindh including Nawabshah, Dadu, Sukkur, Jamshoro, and Larkana as well as 10 districts of Balochistan including Quetta, Lasbela, and Nasirabad. Flood-struck parts of South Punjab including Taunsa, Jampur, and DG Khan were also covered. Jazz also mobilized its volunteers to assist Edhi’s on-ground teams in distributing relief items.

“We have witnessed the unfolding of an unprecedented calamity. To mitigate the effects of this climate-induced catastrophe, I implore all private companies to come forward. Jazz has historically always risen to the occasion when the country and its people needed it the most. The nationwide flood relief initiative is another example of this and we greatly value their decision to collaborate with us,” said Faisal Edhi, Director – Edhi Foundation.

“Our thoughts and prayers are with the all the families affected by floods. We are working with key partners in distributing relief supplies so it reaches the affectees in time. We stand by our fellow citizens during these tough times,” said Syed Fakhar Ahmed, Chief Corporate and Regulatory Affairs Officer – Jazz.

WEAR YOUR MOTIVATION!

By
Web Desk
-

Are you looking for the perfect outfit to wear to the gym? Something that helps you focus on your performance and not worry about uncomfortable fabric? Well, Gym Armour is exactly what you are looking for! Gym Armour’s latest collection is the answer to all your “What to wear?”, “Is it the right outfit for my strength training?” and “Can I wear the same outfit for coffee?” questions that you ask yourself every day.

Gym Armour’s designs are crafted with comfort and functionality in mind. It offers exquisite and trendy athleisure for both, men and women. Their unique designs can be dressed up or down for workouts and casual styling. Gym Armour’s latest summer collection is designed in soft, breathable fabric that feels light against your skin. The best part is that Gym Armour presents a one-stop solution! From athleisure to gym accessories, Gym Armour has it all.

We have put together our top picks from their summer collection that will not only offer you comfort but also motivate you for the day!

Women Tees

Gym Armour’s crop tees are one of our favorites. Designed in soft cotton fabric, it simply feels light against your skin and keeps you fresh. The short-body design gives it an exquisite look which can be paired with workout leggings as you hit the gym or high-rise jeans for everyday styling!

Women Leggings

Without a doubt, Gym Armour leggings are the best you will find in town. You can now workout without any fear of tears as these leggings are squat-proof and designed in four-way stretchable fabric. They are easy to wear and have pockets to put your phone or wallet in. And guess what?! They come in an array of colors to fit all your needs!

Modest Wear

Gym Armour is an all-inclusive activewear brand, and this is what sets it apart from the rest. Whether you are looking for a sports scarf or just some sports gear, Gym Armour surely has something for everyone. Keeping in mind the comfort of women, Gym Armour’s covered top collection and sports scarves are made in a breathable, lightweight fabric that features mesh panels for ventilation, keeping you sweat-free and fresh.

Men Tees

We are simply in love with Gym Armour’s collection of t-shirts. They are a line of comfortable and stylish workout shirts designed to help you boost your performance whilst looking great. They are made out of breathable, sweat-wicking fabric that will prevent the shirt from clinging to your skin and keep you dry on a hot sunny day.  Gym Armour has a variety of tees that can be paired with casual trousers, shorts and jeans.

Men Shorts

If you are looking for the perfect shorts which you can wear on a casual evening with friends and during workout, Gym Armour is the place for you. They have a wide range of shorts designed with comfort, style and functionality in mind. The perfect cuts and fit will give you a comfortable wearing experience without worrying about uncomfortable fitting. From running shorts to compression grip-layer shorts, they have it all.

GA Accessories

Gym Armour just made all your decisions easier. You can now select the perfect accessories to go with your gym outfit under the same roof. They have a variety of items ranging from water bottles and skipping ropes, to backpacks. Now that you have all your essentials, you can head out in style in Gym Armour gear.

To check out their entire collection, visit Gym Armour’s website (www.gymarmour.co) and place your order.

 

 

5 Best Low Calorie Desserts You Can Make at Home

By
Sidra Rizvi
-

It is a sad truth of life. The minute you decide to eat healthier food and start a diet, your sweet tooth goes insane. Everywhere you look, you’re reminding how happy sugar food used to make you. You get grumpier and very soon are forced to break off the diet. But you no longer have to worry. Low calorie desserts are the easiest way to stick to your diet without ruining your chances of getting in shape.

Whether it is a cheesecake or a good old chocolate chip cookie, healthier and low calorie alternatives exist. You can make them at home and munch away whenever you feel like. Just make a few ingredient swaps and you have on your hands some delicious low calorie desserts that will make that sweet tooth extremely happy.

Peanut Butter and Banana Ice-cream

low calorie desserts

Nothing satisfies the sweet tooth quite like an ice-cream. But if the thought of calories makes you stay away, we have found the ultimate solution. This recipe involves just two ingredients: Peanut butter and bananas and tastes absolutely delicious.

Gluten Free Chocolate Chip Cookies

cookie

A chocolate chip cookie can make the gloomiest of days appear happy. But why ruin a diet over one cookie? Try the gluten free version, that’s low in calories but just as delicious.

Apple Cinnamon Chips

apple-chips

With lots of natural sugars, apples are a great way of keeping the blood sugar level right where it is supposed to. But here is a slightly different way of enjoying the snack. Baked Apple and Cinnamon chips! Yum.

Healthy Whole Wheat Brownies

brownies

Brownies can only be called good if they are oozing chocolate. However if you’re watching your calorie intake, you can indulge in these instead.

Healthy Carrot Cake

If you’re willing to go the extra mile, bake this carrot cake. The low calorie dessert will put to rest all your sweet cravings for a while.

Have anything to add? Leave us a comment.

ICC T20 WORLD CUP 2022 — Schedule, Teams, and, What to Expect?

By
Huzaifa Gaba
-
ICC Men's T20 World Cup Australia 2022

The eighth edition of the ICC Men’s T20 World Cup is just around the corner. ICC T20 World Cup 2022 is set to kick off on October 16, 2022, and the final is scheduled for November 13, 2022. The T20I extravaganza is scheduled to be hosted by defending champions Australia, who will kick off their tournament from where they left off last year against the finalists New Zealand.

This tournament was scheduled to take place in 2020, but it was postponed amid the pandemic.  The International Cricket Council (ICC) announced in August 2020 that Australia will be the host nation for the rescheduled tournament in 2022.

South Africa played host to the inaugural edition of the ICC Men’s T20 World Cup in 2007. India defeated Pakistan in a thrilling final to claim the trophy. Over the years since then, the T20 World Cup has been won by Pakistan, England, Sri Lanka, West Indies, and Australia. West Indies is the only country to win it twice, in 2012 and 2016.

What to Expect?

T20 World Cup has its fair share of memorable moments, the world has witnessed new stars being born in this very event. One cannot forget Carlos Brathwaite hitting four sixes to Ben Stokes in the last over to win the T20 World Cup in 2016, or Matthew Wade hitting three maximums to Shaheen Afridi to pull off a miraculous victory in the semi-final last year. From Yuvraj Singh’s 6 sixes in an over, to Misbah’s mistimed scoop which cost Pakistan the 2007 World Cup, this tournament has given many memories which are still etched in the minds of fans.

This year too, the world is expecting an entertainment extravaganza, that too on fast-paced large grounds of Australia. Last year’s finalists, Australia and New Zealand are going to lock horns in their first match to kick off from where they have left off last year. On the very next day, arch-rivals India and Pakistan will meet in the marquee match. India will look to avenge last year’s loss, while Pakistan will walk into the game with more confidence after defeating India in Asia Cup 2022. These two matches will generate more excitement and set the mood for the whole tournament.

Asian champions Sri Lanka are slated to play in the opening round to qualify for Super 12, which they are expected to do on the back of an excellent Asia Cup campaign. They have found some match winners, in Nissanka, Rajapaksa, and Shanaka, which makes them dark horses in the T20 World Cup. But the main man for them is Wanindu Hasaranga, as he was the highest wicket-taker in last year’s T20 World Cup and player of the tournament in Asia Cup 2022, but it will be interesting to see how he fairs on Australian pitches.

Two-time T20 World Cup winner West Indies is in the same boat as Sri Lanka. Their qualification is important for the tournament from pure entertainment’s point of view, as they are known for being entertainers, even if they are losing. The world loves to see them in action and they have a young talented bunch of players who can turn the fortunes in their favor.

Australia is known as the paradise for fast bowlers, and almost every team is equipped with a good pace battery, but none comes closer to the pace attack of Pakistan and South Africa. Pakistani spearhead Shaheen Afridi is expected to play the tournament with full fitness, which will strengthen the attack, while on the other side Marco Jansen replaces Dwaine Pretorius in South Africa’s T20 World Cup squad, which can be a blessing in disguise. India and England both desired to have their leading fast bowlers (Jasprit Bhumrah and Jofra Archer) get fit in time, but unfortunately, none could make it. England was also deprived of the services of in-form Jonny Bairstow courtesy of a ‘freak accident’.

Overall, this is going to be an action-packed event, with every team having a fair chance to take advantage of the conditions. But in my opinion, Pakistan, Australia, South Africa, and England have a better chance to qualify for the semifinals.

ICC Men’s T20 World Cup 2022 Venues

T20 World Cup 2022 will be played across seven venues in Australia:

  1. MCG, Melbourne
  2. Adelaide Oval, Adelaide
  3. SCG, Sydney
  4. The Gabba, Brisbane
  5. Perth Stadium, Perth
  6. Bellerive Oval, Hobart
  7. Kardinia Park, Geelong

 ICC Men’s T20 World Cup 2022 Groups

Australia, Afghanistan, Bangladesh, England, India, New Zealand, Pakistan, and South Africa have qualified directly, while Sri Lanka, West Indies, Zimbabwe, Namibia, Netherlands, Scotland, Ireland, and UAE have to play in the opening round first.

Opening Round

Group A: Namibia, Sri Lanka, Netherlands, and UAE

Group B: Scotland, West Indies, Ireland, and Zimbabwe

Main Round

Group 1: Afghanistan, Australia, England, New Zealand, Group A winner, and Group B runner-up

Group 2: Bangladesh, India, Pakistan, South Africa, Group B winner, and Group A runner-up

ICC Men’s T20 World Cup 2022 Schedule

Date Match Time  Venue
16 October 2022

Sunday

 Sri Lanka

vs

Namibia

 9:00 a.m. Kardinia Park, Geelong
UAE

vs

Netherlands

 1:00 p.m.
17 October 2022

Monday

 West Indies

vs

Scotland

 9:00 a.m. Bellerive Oval, Hobart
Zimbabwe

vs

Ireland

 1:00 p.m.
18 October 2022

Tuesday

 Namibia

vs

Netherlands

 9:00 a.m. Kardinia Park, Geelong
Sir Lanka

vs

UAE

 1:00 p.m.
19 October 2022

Wednesday

 Scotland

vs

Ireland

 9:00 a.m. Bellerive Oval, Hobart
West Indies

vs

Zimbabwe

 1:00 p.m.
20 October 2022

Thursday

 Sri Lanka

vs

Netherlands

 9:00 a.m. Kardinia Park, Geelong
Namibia

vs

UAE

 1:00 p.m.
21 October 2022

Friday

 West Indies

vs

Ireland

 9:00 a.m. Bellerive Oval, Hobart
Scotland

vs

Zimbabwe

 1:00 p.m.
22 October 2022

Saturday

 New Zealand

vs

Australia

 12:00 p.m. SCG, Sydney
England

vs

Afghanistan

 4:00 p.m. Perth Stadium, Perth
23 October 2022

Sunday

 Group A winner

vs

Group B winner

 9:00 a.m. Bellerive Oval, Hobart
India

vs

Pakistan

 1:00 p.m. MCG, Melbourne
24 October 2022

Monday

 Bangladesh

vs

Group A runner up

 9:00 a.m. Bellerive Oval, Hobart
South Africa

vs

Group B runner up

 1:00 p.m.
25 October 2022

Tuesday

 Australia

vs

Group A winner

 4:00 p.m. Perth Stadium, Perth
26 October 2022

Wednesday

 England

vs

Group B runner up

 9:00 a.m. MCG, Melbourne
New Zealand

vs

Afghanistan

 1:00 p.m.
27 October 2022

Thursday

 South Africa

vs

Bangladesh

 8:00 a.m. SCG, Sydney
India

vs

Group A runner up

 12:00 p.m.
Pakistan

vs

Group B winner

 4:00 p.m. Perth Stadium, Perth
28 October 2022

Friday

 Afghanistan

vs

Group B runner up

 9:00 a.m. MCG, Melbourne
England

vs

Australia

 1:00 p.m.
29 October 2022

Saturday

 New Zealand

vs

Group A winner

 1:00 p.m. SCG, Sydney
30 October 2022

Sunday

 Bangladesh

vs

Group B winner

 8:00 a.m. The Gabba, Brisbane
Pakistan

vs

Group A runner up

 12:00 p.m. Perth Stadium, Perth
India

vs

South Africa

 4:00 p.m.
31 October 2022

Monday

 Australia

vs

Group B runner up

 1:00 p.m. The Gabba, Brisbane
1 November 2022

Tuesday

 Afghanistan

vs

Group A winner

 9:00 a.m. The Gabba, Brisbane
England

vs

New Zealand

 1:00 p.m.
2 November 2022

Wednesday

 Group B winner

vs

Group A runner up

 9:00 a.m. Adelaide Oval, Adelaide
India

vs

Bangladesh

 1:00 p.m.
3 November 2022

Thursday

 Pakistan

vs

South Africa

 1:00 p.m. SCG, Sydney
4 November 2022

Friday

 New Zealand

vs

Group B runner up

 9:00 a.m. Adelaide Oval, Adelaide
Australia

vs

Afghanistan

 1:00 p.m.
5 November 2022

Saturday

 England

vs

Group A winner

 1:00 p.m. SCG, Sydney
6 November 2022

Sunday

 South Africa

vs

Group A runner up

 5:00 a.m. Adelaide Oval, Adelaide
Pakistan

vs

Bangladesh

 9:00 a.m.
India

vs

Group B winner

 1:00 p.m. MCG, Melbourne
SEMI FINALS
9 November 2022

Wednesday

 TBD 1

vs

TBD 2

 1:00 p.m. SCG, Sydney
10 November 2022

Thursday

 TBD 1

vs

TBD 2

 1:00 p.m. Adelaide Oval, Adelaide
FINAL
13 November 2022

Sunday

 TBD 1

vs

TBD 2

 1:00 p.m. MCG, Melbourne

 

 

 

Big Immersive – A Pakistani technology company makes it into Formula 1

By
Web Desk
-

In the rapidly evolving world of F1, companies invest heart and soul into their race teams. It’s not simply about the fastest lap. It’s about consistency, stamina, morale and above all, the fans. Over time, many F1 teams have developed cult followings. Die hard fans rooting year upon year for their teams to win. To have such a loyal fanbase, each endeavor must be carefully planned. The look and feel of the machine itself must reflect the team’s many attributes.

A key attribute of each team is the highly intricate livery that is used for the cars, a perfect blend of all the sponsors, theme and style of each team, fused together to form no little than poetry in color.

And while McLaren has revealed an astonishing all pink livery with Ferrari celebrating its 75th anniversary with a signature yellow and black Monza theme, the Williams F1 returns with the iconic deep blue.

Now one might wonder why a metaverse company is talking so much about F1, and the Japanese Grand Prix 2022 to be precise. Well the reason for that, is Pakistan’s very own Big Immersive (EST. 2017) is making its name known to the world from the Williams Racing F1 halo ring.

Big Immersive is Pakistan’s first metaverse company, established in 2017. The company houses teams of skilled 2D, 3D, UI/UX, and concept artists, animators, sound artists, Unity, Unreal and full stack developers, DevOps, Quality Assurance engineers and producers working together as one big unit. After nailing the realms of AR, VR, mixed reality and working with famous IPs across the globe, Big Immersive makes its way to an F1 circuit.

From the eyes of the drivers themselves, we gaze upon the sheer thrill of the race and the Big Immersive logo, blanketed from left to right by the halo ring.

Rubber burns on the tarmac at the Japanese GP, 9th of October. After three years, Williams Racing returns to the prestigious circuit, donning the logo of a truly futuristic company from Lahore, the heart of Pakistan; Big Immersive, Break from Reality!

Ordercall signs MoU with ICMAP to optimize talent acquisition

By
Web Desk
-

One of Pakistan’s fastest-growing B2B marketplaces, Ordercall, has signed an MoU with ICMAP, the Institute of Cost and Management Accountants of Pakistan. The agreement was signed by Mr. Amir Aijaz Khan, Executive Director, ICMAP and Farhan Hidayat, Head of People and Culture, Ordercall.

The partnership will strengthen Ordercall’s talent acquisition and management capabilities, create strategic networking opportunities and facilitate employee engagement through ICMA’s extensive experience in the field of management accountancy. The companies will work closely to empower Pakistan’s 2 million+ retailers and digitize B2B conventional retail trade.

Commenting on the alliance, Farhan Hidayat said, “Ordercall’s people lie at the heart of its business. We are pleased to partner with one of Pakistan’s most prestigious institutions to fuel our mission with the right talent and create a long-term positive impact.”

Mr. Amir Aijaz Khan said, “ICMAP’s vision is to be the preference in value optimization for business. We look forward to strengthening Ordercall’s competencies and creating leaders for B2B e-commerce industry.”

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