Big Immersive – A Pakistani technology company makes it into Formula 1

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Oct 13, 2022

One of Pakistan’s fastest-growing B2B marketplaces, Ordercall, has signed an MoU with ICMAP, the Institute of Cost and Management Accountants of Pakistan. The agreement was signed by Mr. Amir Aijaz Khan, Executive Director, ICMAP and Farhan Hidayat, Head of People and Culture, Ordercall.

The partnership will strengthen Ordercall’s talent acquisition and management capabilities, create strategic networking opportunities and facilitate employee engagement through ICMA’s extensive experience in the field of management accountancy. The companies will work closely to empower Pakistan’s 2 million+ retailers and digitize B2B conventional retail trade.

Commenting on the alliance, Farhan Hidayat said, “Ordercall’s people lie at the heart of its business. We are pleased to partner with one of Pakistan’s most prestigious institutions to fuel our mission with the right talent and create a long-term positive impact.”

Mr. Amir Aijaz Khan said, “ICMAP’s vision is to be the preference in value optimization for business. We look forward to strengthening Ordercall’s competencies and creating leaders for B2B e-commerce industry.”

10 Fashion Sins You May Have Been Committing Unknowingly

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Oct 13, 2022

We’re always committing fashion sins knowingly or unknowingly, in our daily lives. However, once you read this list you will understand that it’s mostly unknowingly with a hint of poor choices. Read about these and promise never to make them again!

1. The Basic Winter Fashion Sin

An outfit consisting of leggings, a North Face jacket, and UGGs. Wear a pea coat, jeggings, and leather boots as an alternative. Check out Kenny Thapoung’s “A Cheaper Winterwear” column from October 18.

fashion sins unknowingly — Image Source: Sf Gate

2. Ditch Bro Couture

“Bro couture,” or gym shorts, a fitting cap, ripped-sleeved shirts, socks with sandals, etc. Instead, dress casually in a pair of boat shoes, some well-fitting trousers, and a cosy sweater (not a hoodie).

3. Ultra Casual Dressing Fashion Sin

Sweatpants or pyjamas for class. Comfort need not be unattractive. For ladies, casual leggings or jeans offer a stylish substitute.

4. Go For Neutrals For Bottoms

Colors on the bottom half are unnatural. The colour shouldn’t be on your body if it doesn’t occur naturally. Period. Your allies should be neutrals.

5. The Wrong Socks

White socks cannot be worn with black shoes, socks cannot be shown above the ankle, and black socks are your pals. Socks cannot be worn with heels.

6. Jeans and What?

Jeans and running shoes or hiking boots. Running sneakers with jeans are not appropriate unless you’re going to the gym in your Sunday best.

7. Colored Coats Are A Fashion Sin

Again, natural colors are your friend. Burberry doesn’t make unnatural colors for a reason so always opt for neutrals for outerwear.

8. No Neon Colours

Neon colors outside of a club are a fashion sin and we do it unknowingly. There’s no need to be wearing neon unless you’re wearing this to a highlighter party or summer night.

9. Ditch Cargo

Cargo pants are also a fashion sin. Unless you plan on carrying the contents of your backpack in your pants, there is no reason to wear them, don’t get bashed!

10. Not Wearing Clothes Our Size

Don’t go for ill-fitting clothing. Either buy them your size or maintain a healthy lifestyle in the gym. We all gain weight now and then, perhaps opt for flowy silhouettes then to avoid ill-fitting clothes.

Stay tuned to Brandsynario for the latest news and updates.

WhatsApp’s Latest Ad In London Is Going Viral For All The Right Reasons

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Oct 13, 2022

whatsapp new ad — Image Source: The Drum

WhatsApp’s latest ad in London is going viral for all the right reasons. The mega-messaging app has taken over Piccadilly Lights with its 3D ad to tout its latest privacy features. The most excellent marketing strategy to be witnessed as of late? Read about it here:

What’s Going On?

International messaging provider WhatsApp has activated a 3D billboard at London’s Piccadilly Lights as part of the final round of its global campaign to promote its updated privacy and safety features.

To mark the completion of its protracted marketing campaign, the Meta-owned company also “took over” the online game Roblox and the live streaming service Twitch in a series of week-long activations.

In addition to heavy in-game advertising on Roblox and a privacy-focused minigame on Twitch, WhatsApp has partnered with Hearst and The Player’s Tribune in the media.

What Went Behind It?

Vivian Odior, WhatsApp’s global head of brand, stated that the campaign follows the launch of three new features. She said, “this shows how WhatsApp’s features create interlocking layers of protection and allow users full control over the level of privacy they are seeking.”

The app wants to emphasise the intimacy that is achievable on WhatsApp. Now you can message confidently and worry-free in a secure location with both outdoor and digital placements. Security online has always been an issue but now it gets resolved with the latest development. The Meta-owned app earlier this month stated that users may manage who can see their online status, exit groups “silently,” and block screenshots for “see once” messages.

It’s Going Viral

This ad can be seen in all social media posts and Facebook groups that speak about marketing. Now you can understand why!

The New Features

According to reports, Meta, the company that owns the instant messaging programme WhatsApp, is considering a number of big changes to improve the user experience across the board. WhatsApp is currently working on a number of modifications, such as expanding chat groups, prohibiting snapshots on the “View Once” feature, sharing documents with captions, and more.

Groups on WhatsApp can now have up to 1,024 members. This feature will be made available to a restricted number of beta testers of the WhatsApp beta.

Stay tuned to Brandsynario for the latest news and updates.

Honda All Set To Launch Its Electric SUV In 2024

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Oct 13, 2022

Honda revealed the Prologue, a brand-new all-electric crossover SUV, last week. Meanwhile, Honda recently provided an update confirming that the SUV will make its debut in 2024.

The prologue is a partnership between Honda and General Motors (GM). Through the arrangement, Honda will be able to buy GM’s Ultrium batteries and drivetrain for its EV.

Honda SUV Prologue

According to reports, Prologue is classified as a midsize SUV because it shares proportions with both the Honda CR-V and the Pilot. Additionally, even though Honda hasn’t yet released the official specifications, experts believe it will have the same performance metrics as the Chevy Blazer EV.

This Honda EV comes with a panoramic roof and a distinctive front fascia. Moreover, Honda has replaced the H-mark badge at the rear with a full brand name badge along with an e-series badging. The all-new SUV sits on 21-inch wheels and flaunts an exclusive North Shore Pearl exterior colour which is inspired by the colour near Lake Tahoe in California, informed the automaker.

The five-seat interior will feature charcoal and light grey colours with upfront two displays. An 11-inch driver panel and an 11.3-inch infotainment screen.

“We are not going to wait until 2024 to attract EV buyers, because we see a natural progression for a CR-V customer to Prologue with its slightly larger size, a larger interior and capable handling,” said American Honda’s vice president, Gary Robinson.

“We will support that transition now by putting smart strategies in place with the CR-V hybrid, that will enable our customers to transition to an EV.”

SUV Prologue Price

Given previous Honda vehicles the pricing, for its upcoming CR-V Hybrid, gives the buyers an idea. The Passport starts under $40,000, while the CR-V is under $30,000. GM announced its Chevy Equinox EV, also an electric SUV will start at $30,000. The Prologue is slated to be priced somewhere within the same range. The SUV is made in North America which could qualify it for new federal tax credits for clean vehicles.

The Prologues availability is more clear with sales set to begin in 2024. It is targeting 70,000 units sold in the first two years.

Stay tuned to Brandsynario for the latest news and updates.

7 Tips For Cyber Security To Keep Your Information Safe Online

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Oct 13, 2022

passwords1 — Image Source: Zero to mastery

As we continue to spend most of our time online, we are sharing more of our data with the internet which is visible to everyone online. If this shared information falls into the wrong hands, irrespective of the type of information, a lot of things, including your identity, can be at risk. It is extremely important to protect this sensitive information from all types of cyber-attacks. Hence, cyber security is a crucial topic that needs to be considered if you are on social media.

We have listed the best cyber security practices to follow for users and workplaces.

1. Practice Password Management

Protecting your data starts with protective passwords. Reusing old passwords can easily lead to your data getting leaked. A password manager can help you to maintain strong unique passwords for all of your accounts. These programs can generate strong passwords for you, enter credentials automatically, and remind you to update your passwords periodically.

2. Be Careful Before Clicking On Attachments

Avoid visiting unknown websites or downloading software from untrusted sources. These sites often host malware that will automatically install (often silently) and compromise your computer. If attachments or links in the email are unexpected or suspicious for any reason, don’t click on them.

3. Activate Two Factor Authentication

Two-factor authentication is a service that adds additional layers of security to the standard password method of online identification. Without two-factor authentication, you would normally enter a username and password. But, with two-factor, you would be prompted to enter one additional authentication method such as a Personal Identification Code, another password, or even a fingerprint.

4. Maintain Software Updates

Software companies typically provide software updates for 3 reasons: to add new features, fix known bugs, and upgrade security. Always update to the latest version of your software to protect yourself from new or existing security vulnerabilities.

5. Avoid Certain Online Transactions

One of the most useful Cyber Security measures that you can take is regarding online transactions and payments. When you purchase services or products online, try to avoid paying through debit cards or any other payment method that is connected to your bank account directly. Rather, you can make use of applications like digital cards or credit cards, which will provide more protection to your bank accounts.

6. Update Hardware Timely

Outdated computer hardware may not support the most recent software security upgrades. Additionally, old hardware makes it slower to respond to cyber-attacks if they happen. Make sure to use computer hardware that’s more up-to-date.

7. Keep Antivirus Updated

As long as you’re connected to the web, it’s impossible to have complete and total protection from malware. However, you can significantly reduce your vulnerability by ensuring you have an anti-virus and at least one anti-malware installed on your computers.

Stay tuned to Brandsynario for the latest news and updates.

Syngenta Pakistan joins hands with Sehat Kahani to provide Digital Healthcare services to Farmers

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Oct 12, 2022

Syngenta Pakistan, a leading agriculture innovation and technology company providing crop protection, biologicals, seeds and crop-enhancement products, has signed an MoU with Sehat Kahani, Pakistan’s leading digital healthcare platform, to provide digital healthcare services to the farmers in the most severely flood-hit areas of the country.

The recent superfloods in Pakistan have severely damaged the infrastructure in various regions thus making it extremely difficult for rural communities and farmers to access quality healthcare services. In this time of need, Syngenta Pakistan stands with its farmers and has stepped forward by partnering with Sehat Kahani to establish a medical consultation helpline which will provide round the clock healthcare access to the most vulnerable growers and their families.

The General Manager of Syngenta Pakistan – Zeeshan Haseeb Baig addressed the signing ceremony and stated that: “Our growers are at the center of everything we do. Syngenta has a long history of being innovative when it comes to serving our growers’ needs. Through this unique collaboration with Sehat Kahani, our growers and their families will be able to have immediate access to healthcare experts. Our partnership comes at a time when many communities in flood-impacted areas are fighting water-borne diseases. We believe that this initiative will contribute to the wellbeing of our growers.”

The Co-founder and Chief Executive Officer of Sehat Kahani – Dr. Sara Saeed said that: “I am thrilled to announce the signing of this resourceful partnership with Syngenta. This strategic partnership will enable the farmer-families across remote areas, to call our healthcare professionals and get online consultations, instantly. This initiative promises great benefits to rural communities, especially during the current flood crisis that has impacted millions of farmers and their families.

Founder & Chief Officer- Zindigi, Noman Azhar Joins Curate Tomorrow Think Tank

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Oct 12, 2022

FOUNDER-&-CHIEF-OFFICER- — Standing left to right : Noman Azhar - Chief Officer Zindigi, Andrea Nylund - City Innovation Lead at Oslo Business Region , Ari Horie - Founder & CEO Women’s Startup Lab, Musstanser Tinauli – CEO Fori Inc & CDO Hayk AS, Fabienne Durand – Director of Sales Emetrop’ France, Andre Eidskrem - CEO and Founder at Arctic Circle Data Center (ACDC), Nicoletta Lacobacci - Global Technology & Ethics Advisor Transmedia Visionary, Gianfranco Pizzuto - Founder and CEO Automobili Estrema , Ryan Jiang- DCP Marcum LLP , Maurizio Rossi, Richard Heggem - Enterprise Account Manager at Amazon Web Services (AWS)

Part of the globally acclaimed ‘Oslo Innovation Week’, the ‘Curate Tomorrow’ is a collaborative initiative, which has been set in motion to bring together key global stakeholders to create an action-driven mandate for reversing climate damage within the next 10 years. The aim is to implement scalable climate-focused technologies, policy, ideas, and tested best practices across regions for a global impact.

Noman Azhar, Chief Officer of Zindigi powered by JS Bank, a digital banking initiative that is working on empowerment of Gen Z & millennials has joined as a founding Board Member. Having seen the devastation of the recent floods in Pakistan, Azhar brought his on-ground analysis to fellow board-members, climate change global leaders and participants from across the globe. During the session, he also shared Zindigi’s social entrepreneurship called Z – prize that aims to engage 100+ universities across Pakistan and provide students with the opportunity to showcase their ideas for combating social challenges.

Speaking at the venue, Noman Azhar stated, “This team brings together people who want to do more than talk and rather lead by example in the fight against climate change. I commend Dr. Musstanser Tinauli (Chief Digital Officer Hayk AS) and his team for putting together a powerful group of people from across the world.”

Dr. Tinauli, stated, “Words are simply just not enough anymore. We have gathered out of the necessity of climate action. If not now, then when?” He further added, “It takes a village to raise a child, climate change is the child that needs our undivided attention.”

Another founding member, Maurizio Rossi, said, “Sustainability has to define its identity as a ‘domain’ to become a meaningful ‘driving force’ of a number of subsets of application areas under the same purpose. Impact exists only if several hundreds of millions of people are touched. Most of today’s initiatives are found from the supply side of the equation even if their aim is to change the world. Human needs and desires represent the demand side, the right angle to start”

The event was hosted in the beautiful space of NIO House in Norway being joined by the local community as well as delegates from Japan, USA, Europe, Pakistan. Furthermore, the most recent meeting of the Think Tank was held during Oslo Innovation Week, the largest event of its kind across Nordics. The week saw over 400 participants from more than 50 countries.

6 Quick & Easy Egg Sandwich Recipes That Aren’t Boring

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Oct 12, 2022

quick easy egg sandwich — Image Source: Sbs

Egg sandwiches are something we have been having since we probably began eating solids. So, sometimes they can get a bit redundant, making us turn towards non-healthy options. However, with these fun yet quick and easy egg sandwich recipes, you will be good to go and fall back in love:

Why Are Eggs Important?

Your breakfast sandwich’s eggs perform important tasks. Choline, a B vitamin, helps to increase cognitive activity while protein helps you feel full. The bad news is that your favourite coffee shop’s or brunch spot’s on-the-go breakfast generally contains unhealthily high levels of fat, cholesterol, and calories.

1. Add Meat

Deli thins add a toasted crunch to this 350-calorie sandwich without adding too many extra carbs, and low-sodium turkey bacon will add more protein without adding as much fat as regular bacon. Antioxidant-rich sautéed bell peppers elevate this sandwich to an entirely different level.

2. Switch It Up With Egg Whites

Early in the morning, out the door? With egg white sandwiches, eating healthy for breakfast becomes second nature. Adding seasonal vegetables to the egg mixture before baking will add added flavour and nutrients. Switch out the yolk and you will feel a difference.

3. Put In Fancy Veggies

Prepare a breakfast that is rich in folate, a B vitamin found in asparagus that helps to reduce inflammation. Want to consume fewer carbohydrates? To transform this dish into a mouthwatering open-faced sandwich, think about using only one slice of multigrain bread. It is different after all!

4. Make Them Fluffier and Experiment With Cheese

In this classy open-faced sandwich, the omega-3-rich eggs takes centre stage. Before scrambling, whisk your eggs with skim milk to make them fluffier. If you’d rather avoid dairy altogether, omit the milk as well as the feta cheese.

5. Spinach Makes It Fancy

Get your morning greens by enhancing a poached egg muffin with sautéed spinach and low-fat crème fraîche. Save this dish for when you have the time to thoroughly prepare and enjoy it because the poached egg must be served right after.

6. Mediterranean Egg Sandwich

We have options for you if you’re checking your cholesterol levels or simply want something healthier. You don’t have to completely give up eating egg sandwiches. Simply omit the yolks and construct an egg white sandwich in their place. You won’t be able to tell that this specific recipe is a “healthier version” because it is so delicious. Add yoghurt and smoked tomatoes to it for the ultimate flavours!

Stay tuned to Brandsynario for the latest news and updates.

Video Games Can Trigger Heart Attacks In Kids, Study

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Oct 12, 2022

video games heart attack — Image Source: New York Post

According to a new study, video games can also cause heart attacks in young children if they have untreated cardiac problems. This new discovery problematizes new video games even more so than before. There is a clear link between video games and poor heart health – for how long will we let it go?

The Context

According to a study, video games can cause heart attacks in kids with untreated cardiac problems. Some infants are born with cardiac arrhythmia, an erratic heartbeat, and may not be aware of it unless a scan reveals it.

In the UK, almost two million people have this illness, but they can nevertheless lead very normal lives. On the other hand, a flare-up can happen at any time and have serious repercussions, including loss of consciousness, cardiac arrest, and possibly even death. The untimely deaths of athletes have already been connected to these undiagnosed heart conditions, but now a connection has also been made with computer games.

What Was Discovered?

According to scientists, the disease can be brought on by excitement, adrenaline, and emotional investment. Data from various research studies were examined in the Heart Centre for Children in Sydney, Australia, and the connection was discovered.

Lead researcher for the study, Dr. Claire Lawley, stated: “Video games may pose a major risk to some kids with arrhythmic problems. In patients with predisposing, but frequently previously undiagnosed arrhythmic disorders, they may be fatal.”

Frequent Checking Is Necessary

Children who suddenly pass out while playing video games need to be evaluated by a heart specialist because this could be the first indication of a serious cardiac condition.

The investigation found 22 instances where children playing video games led to a loss of consciousness, with multiplayer war games being the most often used game at the time of the occurrence.

The adrenaline surge kids get from playing high-intensity games is thought to be what wakes up a dormant underlying heart problem in children. The researchers noted that vulnerable youth are most susceptible to cardiac events at moments of maximum emotional commitment, such as after a win or loss. Scientists are now urging parents to have their children get examined for potential heart problems if they have a history of passing out while playing video games.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How You Can Store Data For 1,000 Years

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Oct 12, 2022

Science is changing the way how we store data for the upcoming years. When the data isn’t entrusted to cloud servers, it’s left on disks and drives and cards and an array of devices that aren’t designed to last longer than a decade. However, science is shaping the future of data by using DNA as a data storage mechanism.

The technology works with the challenge of protecting data against the elements over periods stretching out millions of years.

DNA And Data

While researches are being done in wake of efforts to sequence the human genome, synthesize DNA and develop gene therapies. Likewise, research into how we could store digital data inside strands of DNA has exploded over the past decade.

Scientists have already encoded films, books, and computer operating systems into DNA. Netflix has even used it to store an episode of its 2020 thriller series Biohackers.

This specific kind of DNA does not store the code from a human genome. Instead, it stores a digital representation of a museum. “That will last easily tens of years, maybe hundreds,” says Zielinski a senior scientist in human genomics at the French National Institute of Health and Medical Research.

“We’re running out of hardware. I think that industry can’t keep up with generating enough hard disks and servers to store all this data on.”

Long-Term Data Storage

Marke Bathe, a professor of biological engineering at Massachusetts Institute of Technology, co-founded the start-up Cache DNA. The company allows access to biomolecules easily and safely. “The global threats facing humanity compel us to preserve both human-made information, such as art and science and the DNA of all living things on the planet, says Bathe.

“That way, if life were to either be recreated here or otherwise transferred or imported from other planets and so forth, there would be records of what we did, and what we had.”

While storing a vast amount of data comes with its own set of challenges, to make it last longer, all that data must be actively maintained by regularly transferring it from one medium to another. Methods like DNA could offer not just longevity but certainty.

DNA is a natural choice here, says Bathe. “Nature has used DNA for many millennia to store information in the form of genomes,” he says. “It’s been around [for billions of years], it’s something that you can kind of bank on. As long as that’s the fundamental information storage medium of a species, like humans, then it’s going to be something that we know what to do with.”

How Data Is Converted Into DNA?

The digital data is converted into DNA while designing it in a form of a DNA alphabet. DNA is made up of four molecules known as nucleotides or bases: adenine (A), cytosine (C), guanine (G), and thymine (T), joined together in different sequences in a long string. The digital information is usually turned into DNA code by converting the 0s and 1s into these four letters, and then synthesising the DNA to match.

“You can use A to represent, for example, 00; T to represent 01; G to represent 10 and C, 11,” says Milenkovic. “Then you can take any digital content that exists classically on a disk or a tape or a flash, and convert it into a four-letter alphabet.”

Stay tuned to Brandsynario for the latest news and updates.

5 Packing Hacks You Wish You Had Known Sooner

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Oct 12, 2022

Packing for a trip can be an absolute nightmare. Even with plenty of travel experience, we still somehow can’t fit everything in our suitcase, leave things at home, or completely overpack and get a huge surprise at the airport when our luggage hits the scale.

Lucky for us, the Internet has a wide array of hacks available to help people pack their luggage efficiently. So we have compiled a list of packing hacks to make the dreaded process a breeze.

1. Invest In Fold Up Bags

Fold-up toiletry bags are a great way to store all your essentials in a single space hence taking less space. Fold-up toiletry bags will help you keep everything tidy and easy to find. Most toiletry bags come with a hook to help you hang them. This will save you from placing the bag on what may be a dirty surface. It can double up as a first aid kit since the separate compartments help store different products in a single bag.

2. Pack Heavy Items At The Bottom

Pack all of your heavier items (shoes, cosmetic bags, etc.) at the bottom of your suitcase to make weaving through the airport crowds a breeze. This will not only help stabilize the suitcase but also reduce the risk of more delicate items being crushed.

3. Skip Some Products

Nowadays, you don’t have to pack your hair dryer, body lotion, nail file, Q-tips, etc – they come standard in many hotel rooms, especially at 4-5 star properties. On top of that, many have good quality shampoo and conditioner so you only need to bring your styling tools and products.

4. Skip Shoes & Bags

Shoes and bags are the bulkiest items you can pack on your trip, so don’t go overboard on how many pairs you take with you. One pair of extra-comfy shoes and another, a maximum of two pairs should be more than enough. Similarly, try to carry one or two functional bags at most to save extra space for your souvenirs.

5. Pack Categorically

Most people sort their clothes by type of clothing. Packing without a strategy is a surefire way of messing up your bag from your first day on holiday. Before you know it, you’re left with a messy pile of clothes in your suitcase and you still can’t find that top. Pack your clothes in individual plastic bags and label them by day. This way you’ll always have your next outfit within reach.

Have more tips to share with us? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Forgotten Dreams Can Become Reality

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Oct 11, 2022

Up-and-coming filmmaker, Rafay Rumi has directed an Ad film that sheds light on different aspects of opportunities and challenges for women to own a house in a safe and encouraging environment. “While the Ad was produced by #FaisalTown to showcase an ideal ‘Rehnay Ki Jagah’ I have also attempted to boost the confidence of the women in our society whether young or old that there is no time or age to do or achieve what you want in life. I am proud to present this Ad film which shows women’s security, independence, safety, and the transition of thoughts from being isolated to taking ownership. I am also thankful to aur network, a new group of channels in the media & entertainment industry, that provided me with this chance.” said Rafay Rumi while talking to Brandsynario.

This approximately five minutes long Ad Film highlights the generational gap and the struggle of youth in coping with the gap to achieve something their forefathers had dreamt of. The story of the Ad Film narrates a woman’s life journey who was ambitious but married in a traditional family. As per convention, she was not allowed to go out alone and the chances of riding her husband’s bike were a distant dream if anything. Like many women in our society, she had to live under strict patriarchal family rules without ever having the courage to speak against the accepted values of the times. The early departure of her husband made things more challenging for her. She sacrificed her needs for the sake of her children’s wishes all her life. At last, there comes a day as hinted in a memory from her husband, when her only son is able to buy a new house in a well-established housing society for her and the next generation.

In this apparent moment of joy and happy transition, while leaving the generations-old rented house, she bursts into tears with the flashback of her husband’s memory foretelling exactly the same. After reaching the new house, her sweet sorrow turns into acceptance and happiness of a new life with the young generation. She now roams free in the new gated and secure community, with nobody stopping her from going anywhere. There is another emotional and unforgettable moment in the ad when her son and daughter-in-law encourage her to ride a bike, something she could’ve only dreamed of. Her girly charm is shown in her old age with a smile that is innocent and endearing as well as relatable for many children.

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A post shared by Faisal Town (@faisaltown.official)

In short, #RehnayKiJagah is a treat to watch, and a surprise that Faisal Town took such an experimental approach to talking about real estate, without hard selling any project. The film truly depicts what Faisal Town stands for and offers its residents, which is freedom, security, and a sense of belonging for all. Dreams coming true in their own time and space is the central theme of this ad Film produced by aur Network.

Jazz Partners with OPay to Become the first Mobile Operator to Launch e-Pins on POS Machines

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Oct 11, 2022

Jazz, Pakistan’s largest digital operator and the largest internet and broadband service provider, has partnered with OPay, a fast growing mobile payment Fintech company, to offer e-pin facility on point-of-sale (POS) machines through e-pins. Jazz is the first local digital operator to provide an e-pin service, in addition to scratch cards, offering customers a contemprorary approach to top-up their mobile credit.

Deploying Jazz e-pins on OPay’s current active footprint of 10,000 POSM enables consumers with a secure and user-friendly method to process top-up payments at frequently visited outlets such as petrol stations, pharmacies, and shopping stores. E-pins can be purchased from OPay’s POS-merchants and will be printed on the bill invoice to verify transaction. The goal of this strategic partnership is to increase e-pins to digitize channels across Pakistan, enhancing the customers experience. OPay has plans to widely expand its POS network and that would help a long way for the partnership to grow.

“This partnership further augments accessibility and convenience for our customers to purchase Jazz services through OPay’s secure and reliable platform. We will continue to forge partnerships to maintain optimum customer experience,” said Asif Aziz, Chief Commercial Officer, Jazz.

“After remarkable success in Africa, OPay, in conjunction with Jazz, is eager to make an impact in Pakistan by bringing a superior and innovative digital experience to accelerate the financial well-being of all Pakistani customers. Through this collaboration, Jazz will enable merchants to increase customer engagement and attract incremenetal customer traffic and revenue for their businesses”, said Zeb Khan, OPay Pakistan’s Vice President.

Ideas Great Winter Sale Goes LIVE Exclusively Online from October 12

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Oct 11, 2022

Where ever you go you will find people discussing how the prices of everything are going sky rocket high and it is getting difficult to make ends meet leave aside do seasonal shopping; amid this Ideas has launched its Great Winter Sale exclusively online in which more than 5,000 products are available with discounts of up to 70% off.

Not only this Ideas has offered more than 1,000 exclusive products for the upcoming season in this winter sale. It is the perfect opportunity to fill our wardrobes and to shop for our homes to our heart’s content.

GulAhmed Unstitched Suits

GulAhmed is the name of quality and durability in fashion. The unstitched collection has something for every taste. You will find bold colours as well as subtle ones; geometrical patterns as well as floral prints; you name it and you will find that colour combination in the unstitched collection. We are sharing one of our favourites with you below:

This three-piece unstitched dress is sure to grab your attention. It is in a beautiful shade of blue; which is soothing to the eyes. You can pair it with the accessories of your choice and give it a more formal look for work or you can wear it simple for a quiet evening with your loved ones.

Ideas Pret

Ideas Pret offers hassle-free styling with ready-to-wear fashion. You get a blend of the finest in terms of cloth quality, design, and stitching. Below we are sharing our favourite from their website which gives you a sneak peek into what is on offer:

This is a formal embroidered kurta with printed silk dupatta. You can wear it to a formal function and be the center of attraction. The embroidered neckline with its intricate embroidery draws immediate attention towards the wearer. The trendy sleeves add on to the beauty of the dress. The digitally printed silk dupatta adds colours to the dress. It is a must have if you have an eye for perfection.

Ideas Home

Our home is a true reflection of our esthetic sense and taste. Ideas is there to help us decorate it in the most stylish fashion by providing us a variety to choose from cushions, bed spreads, towels and bath robes. Below we are sharing a bathrobe that caught our attention:

This bathrobe is made using staple combed cotton. It is soft, comfortable and highly absorbent. For convenience there are two front patch pockets on the robe. This bathrobe is suitable for both men and women.

Men’s Fashion

Ideas has made its presence felt in men fashion by providing the latest trends at economical rates; this has made shopping for men very easy and affordable. In this sale, Ideas has given amazing discounts on all types of menswear from trendy sweaters to attractive casual shirts and debonair GulAhmed Men’s Collection. We are sharing our favourite below:

Some things are always in fashion and demand; “wash and wear fabrics” being one of them. This dress is of premium quality and is available in a variety of colours at Ideas. It makes a perfect gift for your loved ones. It is a must have during this sale.

Shoes & Bags

Accessories add sparkle to our overall look. Ideas being well aware of this fact has ample designs in foot wear, scarves and bags to match our styling needs. We are sharing our top pick from the accessories section below:

The colour black is always in fashion and for the right reasons as it compliments your overall appearance like none other. These pointed black mules with silver sequins detailing on top will enhance the beauty of your dress and give it a formal feel. These mules should be a part of your winter shoe closet.

Kids Fashion

We all know that kids need more clothes then grown ups for their never-ending adventures to continue. At Ideas you will get an amazing collection of kids clothes for both boys and girls. Made with super comfortable material, kids fashion by Ideas gives parents the ease of keeping their little ones in style without any compromise on comfort. We are sharing our favourite from the kids’ section below:

We know you want to grab this dress out of the screen and see your little princess wearing it in the wink of an eye. The tiered detailing and floral print will surely grab compliments from everyone.

This sale begins on Oct 12 at midnight, exclusively online on gulahmedshop.com. Ideas is offering flat PKR 99 delivery fee in Pakistan. You get all this with a 30-day worry-free exchange policy. Good news for international shoppers! Global shipping is FREE after USD 400. This is what we call a “not to be missed” sale of the year!

Bonanza Satrangi’s Mist Heavily Inspired by Victoria’s Secret

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Anusha Sachwani

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Oct 11, 2022

In the world of marketing, big brands rip off small ones all the time. Particularly in the beauty and fashion industry, plagiarism has become quite a common phenomenon.

Seemingly, nothing is original now when it comes to brand and they need to borrow/steal ideas in order to thrive. The practice continues to thrive, no matter how much it is looked down upon.

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Recently, a case surfaced on social media in which Bonanza Satrangi was accused of copying the leading American brand, Victoria’s Secret.

Apparently, the packaging of the mists launched by Bonanza Satrangi is heavily inspired by the global beauty brand.

The similarity is not even uncanny and buyers are easily spotting the resemblance in the size, shape and creative design.

The mist bottles are clearly a Xerox copy of each other!

While the packaging appeals to the eye and is bound to attract the target market, it remains a replica of Victoria’s Secret.

Reviews of Bonanza Satrangi’s mists that have poured in on social media with women praising the scent and lauding the variants.

However, fans of the brand are disappointed that Bonanza couldn’t come up with something original.

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What do you think of the packaging of Bonanza Satrangi’s mist?

Let us know in the comments below.

Movie Screening Of The Magnum Opus, The Legend Of Maula Jatt

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Oct 11, 2022

Karachi, October 10, 2022: The special media screening of ‘THE LEGEND OF MAULA JATT’ was held here earlier today at Atrium Cinemas. The cream of print and social media could be seen hobnobbing with one another as they gathered to witness the much-awaited cinematic masterpiece before its official release nationwide.

It can be said without a doubt that each and every one who saw the movie came out entranced by its magnificence. They had nothing but glowing tributes to pay about the film which they also recorded in their interviews and on the comment cards. Press invitees could be seen taking their own photos against the backdrop of the media wall.

It may be noted that The Legend of Maula Jatt is directed by Bilal Lashari, known for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. The screenplay is by Bilal Lashari and dialogues have been penned down by Nasir Adeeb.

The filmmakers have partnered with Pakistan’s largest media conglomerate and an important contributor to the revival of Pakistani cinema, Geo Films as their presenting partner. The film will be locally distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his work and contribution to the cinema over the decades, and internationally the film will be distributed by MovieGoers Entertainment.

M&M’s Announces An All New Flavour After A Decade

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Oct 11, 2022

m&ms new flavour — Image Source:Candy room sweet

M&Ms just released a new flavour after a decade and it has put people in a frenzy. Everybody wants to know about the latest flavour that will now be enjoyed in the M&Ms pack. The latest flavour is also represented by a new colour whose personality might be teaching us something new. Read all about what has just come out:

New M&M Flavours

People are already inconsolable over the news that M&Ms, the famous candy that most people will characterise as meh before eating an entire bag in two minutes, will soon be available in a new flavour called Caramel Cold Brew.

The new M&M taste, which will be a “wonderful blend of smooth, powerful coffee flavour and sweet, chewy caramel, covered in a class M&M’s milk chocolate and wrapped in a colourful candy shell,” was announced by the Mars candy company via their website. According to PR Newswire, the Caramel Cold Brew M&Ms will be available starting in February 2023 and will remain in the candy’s repertoire. This will be M&M’s second coffee-flavored product; the first was a limited-edition espresso version that will be sold this month.

The New Colour: Purple

M&M’s is presenting Purple, its newest anthropomorphized mascot, to celebrate Caramel Cold Brew as the newest member of the thin candy shell family. Purple, who has previously made a few YouTube appearances and is voiced by actor Amber Ruffin, is “renowned for embracing her genuine self, expressing acceptance, and honesty.”

It’s a great message, albeit perhaps overly sweet and employed to promote commercial chocolate. Additionally, some conservative journalists despise it.

Is Purple Trans?

Does this mean that Purple might be transgender? This was recently announced on the One America News network. This is the TV network most known for rotting your grandpa’s brain! This carries on the trend established by Tucker Carlson, who once conducted a news programme on the “sexy boots” (in his words) of the Green M&M, of conservative TV personalities caring way, far too much about the gender of fictitious candy mascots.

Stay tuned to Brandsynario for the latest news and updates.

Pictures: Marriott’s New $600 Million Headquarters Has Finally Opened Its Doors

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Oct 11, 2022

It appears the era of the work-from-home has finally ended as the pandemic subsides and people return to offices. Marriott is especially doing its part to ensure the people return to their offices and how are they doing it? Only by building a million-dollar building that entices workers to return. Read about it here:

What’s Going On?

After more than two years of primarily working from home, Marriott International Inc (MAR.O) hopes that its new $600 million high-rise headquarters will persuade employees to come back.

marriott headquarters — Image Source: Travel Weekly

The facility close to Washington, D.C. opened on Monday by the American hotel company. The company owns and operates around 8,100 hotels in 139 countries. In Bethesda, Maryland’s downtown, Marriott International’s world headquarters has officially opened after six years of planning, designing, and building. The new corporate headquarters for approximately 8,100 hotels in 139 countries and territories is a 21-story, 785,000-square-foot, LEEDv4 Gold-certified structure.

Bringing Workers Back

Employees will want to come back, Marriott Chief Executive Anthony Capuano told Reuters. “People long for that interaction, according to Capuano. I’m not convinced we need to exert that much effort. 20% of fixed workstations were converted into “collaboration spaces” during development by Marriott”.

Capuano observed, “We find that more and more of the work we’re doing is projects spanning disciplines—sometimes for a day, sometimes for a week, sometimes for a year or more. The 21-story corporate headquarters include an 11,000 square foot child care facility, 180 meeting spaces, a luxurious café, and a design studio.”

What Is It Meant For?

Although Capuano noted that attendance is not compulsory, Marriott is “encouraging folks to be here many days a week — and not only for meetings,” according to Capuano. Marriott’s new headquarters site, including the Marriott Downtown at Marriott HQ hotel right next door, builds connectivity, collaboration, growth, ideation, and well-being.

Around 3,500 people can work at the new headquarters. On an average workday, over 1,000 people, according to Capuano, are present.

Sharing Spaces

The majority of places are shared. Moreover, employees use an app to reserve a desk in a “neighbourhood” near other employees with comparable occupations and the ability to use a locker for storage.

Stay tuned to Brandsynario for the latest news and updates.

Study Shows Rich People Tend To Live Longer Than Poor – Here’s Why!

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