Peek Freans ‘Gluco Teddy’: A Healthy, Nutritious And Fun Filled Experience

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Dec 13, 2021

In today’s challenging world where children are bound to multi-task and deliver to the optimum, they require the right energy to shine bright. Pakistan’s leading branded biscuit manufacturer, EBM combines childhood innocence, a tasty adventure, and a playful teddy in its recently introduced and exciting ‘bear-shaped cake’ aptly named ‘Gluco Teddy’ within the cake category.

Peek Freans Gluco has been the trusted brand by mothers for generations as it has launched the best nutritious energy offerings for children. Keeping in mind children’s growth, ‘Gluco Teddy’ is a calcium-filled treat baked with the goodness of wheat, milk & eggs. It is a big sigh of relief for mothers who are always on the lookout for a perfect snack without any artificial color or preservatives. The added boost of calcium intake ensures the growth in children.

The USP of the product is the unique shape of Teddy making it a desirable food between meals for children. It enables the creative mindset at the same time reassures mothers that their children are consuming the right nutrition. Gluco Teddy is available in two exciting new flavors milk and chocolate.

The 37-second TVC delves deep into the playful imagination of children and captures the idea of adventure, fun, and taste. It opens up with a cute animated teddy who embarks on his journey with an innovative slogan ‘Ready, Teddy Go’. The teddy hurtles through the treetops like a roller-coaster ride eventually transiting into the real world. It is a visual exhilaration, that embodies bright, colorful, hyperkinetic animation raising the bar for campaigns throughout the country.

What is interesting is the fact that Peek Freans connects with children in a language that they understand. Children love to watch cartoons. Similarly, animated videos are as powerful as cartoons. It is cute, fun and the cheerful jingle helps in appealing it to the target market. In short, the entire elements blend beautifully like a symphony. Also, the entertaining and funny jingle has kept the children delighted.

Popular celebrities Sarwat Gilani, Momal Sheikh and Fatima Effendi came on board and played innovative games with their children to win Gluco Teddy cakes.

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A post shared by Momal Sheikh (@momal15)

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A post shared by Fatima Effendi Kanwar (@fatimaeffendikanwar)

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A post shared by Sarwat G (@sarwatg)

Macro influencers Sehr, Ghina, Hadiya and many more showcased their talent by playing different games.

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A post shared by Sehr Khosa (@sehr.khosa)

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A post shared by Ghina | Content Creator (@ghinaelahi)

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A post shared by Hadiyya Javed (@hadiyya.aazer)

Mahvish, Palwasha, Anisa and others posted rave reviews on how Gluco Teddy cake is a great source of health and a wholesome option for a perfect snack.

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A post shared by Mahvish Ahmad (Safarnamay) (@mahvish.ahmad)

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A post shared by Palwasha (@palwashabehram)

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A post shared by I M A N 🇩🇿 الجزائر (@foodiemaniac__)

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A post shared by Anisa M Khan (@anisa.m.khan)

With this latest creative addition ‘Gluco Teddy’ in its portfolio, Peef Freans widens the appeal of the brand in the country, while continuing to play on its core territory. The campaign is rolled out across various platforms as well as outdoor & digital campaigns across sections.

Khelo Shaan Se: Bringing the Underprivileged & Differently-Abled Youth of the City Under the Limelight

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Web Desk

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Dec 13, 2021

Winners of Khelo Shaan Se competition celebrate their win with their Mentors and Team KE

#KheloShanSe was trending #1 on Twitter in Pakistan as K-Electric hosted a 2-day sports event for underprivileged and differently-abled youth of Karachi with the same name. The event covered sports activities for them such as Javelin throw, Discu s throw, and 100m Sprint.

100 meter race for differently abled kids.

“Khelo Shaan Se” is one of K-Electric’s recent initiatives to boost confidence among such youth of the city and giving them the chance to prove themselves through sports activities. To inspire them to do better in those sports activities, K-Electric invited famous sportsmen as Guests of Honor as well as mentors for the youth such as Fatima Hussain, Haider Ali & Naseem Hameed who made our country proud by competing in the highest level of sports championship – Olympics.

Paralympics gold medalist Haider Ali throwing a discus to start off discus throw competition at Khelo Shaan Se.

This event was one of its kind as it provided exposure to the youth coming from various underdeveloped areas of Karachi who do not have exposure or direct access to sports. These are also those areas which do not pay much attention to the right upbringing of the youth, and they get exposed to various unethical activities which adversely impact their personalities and the communities at large.

All in all, #KheloShaanSe provided these youth a platform to not only showcase their talents, but also engage in healthy activities which they seldom get a chance to be a part of. Through this innovative and meaningful initiative, K-Electric has tapped into Pakistan’s limitless potential, especially in areas like Orangi, Korangi, Lyari, Surjani, and Gadap. Over 900 underprivileged including 70 differently abled youngsters participated. The event was a tremendous success and a highlight of this weekend.

Team KE & mentors distributing gifts to the winner

Money Heist Parody – Pakistani Ad Goes Viral For All The Right Reasons

By

Mehak Zehra

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Dec 13, 2021

It is extremely rare to come across Pakistani ads with perfect execution of concept; most of them are laced with wedding dances. Once in a while, however, we do get something different that leaves us amazed at the creativity of the artists in our country. Exactly how the brands worldwide were cashing on the hype of Money Heist, this Pakistani ad did the same but in a unique way that has us laughing for sure.

Pakistani Ad Money Heist

In this video clip, you can see Lisbon (before she became a criminal of course), entering the bank. You can also see that Nairobi and the gang have stolen the cash and are ready to make an exit.

Meanwhile, the police have entered the building to arrest them. As you would recall the end of season 2, Berlin made the sacrifice of blasting the bomb. With no Berlin in the Pakistani ad, they had to rely on the Professor to blow up the charge.

But he couldn’t because of, and drumroll, faulty wiring. Et voila, buy the brand’s cable to have a perfect escape plan.

Have a look at the ad below:

Trolling the show

The Pakistani ad shows how a story that was stretched over two seasons could be summed up in one minute. Yes, giving backstory on every character and how their relationships developed over time may be important for us to relate to them but it was not pertinent for the heist itself. So what we watched in numerous episodes, the ad shows us in a few seconds, establishes that a heist is in progress inside the bank, and the police are entering. Moments later, when the blast does not go off, they get arrested.

End of story.

That said, given the obviously low budget, it was an extremely great ad.

While it is a great effort by the Pakistani ad, we must say Lisbon looks more like Nairobi than the Pakistani Nairobi does if not for her sleek hair stuck to her neck. It is a shame Netflix didn’t get to see our talent because we are clearly professionals at putting others’ concepts to our own use.

Stay tuned to Brandsynario for the latest news and updates!

Live Commerce Opening The Door Of Opportunities For Better Customer Experience

By

Web Desk

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Dec 13, 2021

With the advent of digitization, eCommerce is the talk of the town – even more so since COVID-19, which exacerbated the industry’s growth. This means businesses are turning towards eCommerce platforms, which in turn are constantly innovating to enhance customer experience.

One such development is the introduction live commerce. Essentially, live commerce combines online livestream broadcast with eCommerce, enabling viewers to watch and shop at the same time. Additionally, it ensures the amalgamation of entertainment and shopping, which is exactly what the younger audiences crave. Hence, this exciting shopping format encourages higher engagement and a more fulfilled customer experience.

Moreover, it allows people to access a personal shopping experience from the comfort of their own homes. By showcasing the products in real-time, sellers are able to provide a complete picture of their offering, including its uses, main features as well as its social implications. Not only is this helpful for viewers to make a clear assessment, but it also caters to those who are socially conscious. For instance, through live commerce, sellers can explain the production process of the product or highlight whether an offering is environment-friendly or not. In turn, this helps buyers make informed decisions.

Due to its ability to provide a seamless customer experience, live commerce is expected to account for 10-20% of all ecommerce by 2026, according to a report by McKinsey. Already retailers have begun to implement it because of the plentiful benefits it offers. For example, Daraz is pioneering the concept of live commerce on its Daraz Live platform. Being a first of its kind, this initiative is bound to redefine the ecommerce landscape of Pakistan, enabling greater trust in online shopping.

Since live commerce results in direct communication between the sellers and the buyers, it cultivates trust and helps small businesses grow. To further empower SMEs, Daraz is continuously shortlisting a pool of sellers and training them by educating them regarding the dos and donts of live selling. Monitoring the content that goes up on its platform, the ecommerce channel aims to increase its seller base, which engages in video streaming. The reason behind it is that live selling is a great opportunity to connect and establish strong relationships, and it is also helpful in protecting sellers. For example, through live demonstrations, customers who buy the product know exactly what it entails; hence, they are less likely to return it or ask for an exchange.

Simultaneously, live commerce is reinventing sales. It permits distribution of high-value content to a wider audience. Furthermore, it accelerates conversation due to its immersive and entertaining nature. As people tend to watch videos for a longer time, it helps customer engagement and creates greater brand awareness. Similarly, it promotes a sense of urgency, through incentives, such as one-off coupons. In fact, McKinsey reported: companies that inculcate live commerce tend to have conversion rates approaching 30%, which is 10x higher than conventional ecommerce.

Therefore, in a world characterized by video marketing and ecommerce, the blending of the two offers enormous scope to amplify customer and seller experience.

7 Delicious Halwa Recipes To Enjoy This Winter

By

Dr. Rida Qamar

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Dec 13, 2021

With the onset of the winter season, our urge to dig in sweet gooey delights also sets in. Most of us like to enjoy elaborate spicy meals during this time of the year. And, when we talk of satiating the rumbling tummy with good food, we simply cannot skip the dessert part. Can you? Desserts, too, have to be equally nice and delicious. We like to enjoy a variety of sweet treats in the winter season, including various kinds of halwa recipes that never disappoint. But if you are wondering about the recipes, we tell you to worry not. We have prepared a list of 5 halwa recipes that you can prepare this season.

It’s time to impress your family and friends. Take a look:

1. Gajar Ka Halwa

One of the most popular desi dessert, here is the ‘Gajar ka Halwa’ recipe. Known to have originated in Punjab, it is a delicious delight during the winter months. Prepare this for special occasions as well as the perfect dessert post-regular dinner with the family. Ingredients of Gajar Ka Halwa Recipe: Grated carrots, milk, sugar, and nuts are stirred and cooked together. A whole lot of nuts make this a great choice to fulfill those post-meal dessert cravings.

2. Walnut Halwa

If you are someone who is conscious about health and likes to give twists to the food items, this recipe is for you. Ever thought walnuts could be relished in such a delicious manner as well?

3. Badam Ka Halwa

This is one of the most delicious ways you’ll come across if you are planning to relish dry fruits, especially almonds. It is an easy recipe and will hardly take 10 minutes to get ready. Take some almonds, blanch and peel them and cook with dollops of desi ghee. Your perfect winter sweet dish is ready to be savoured.

4. Date Halwa Recipe

Enjoy the goodness and warmth of dates along with cashew nuts and elaichi powder. The healthy mix of dates and nuts is surely a health enthusiast’s cheat day treat!

5. Channa Daal Halwa

Soaked ground chana dal is sautéed and then prepared into a rich and heavy recipe topped and flavoured with cardamom and saffron.

6. Suji Halwa

Suji Halwa is a simple, delicious Indian sweet dish made with semolina (suji), sugar, ghee, and water. You need only 4 basic ingredients to make this traditional dessert. Regardless of these humble ingredients, the suji halwa tastes simply divine.

7. Besan Halwa

Besan ka halwa is a rich, indulgent sweet made with gram flour, ghee, sugar and cardamom powder. Plenty of stirrings are needed to make this sweet dish, but the end result is worth the effort.

Stay tuned to Brandsynario for the latest news and updates.

Maryam Nawaz Trolled For Dressing Up Like A ‘Bride’ At Her Son’s Wedding

By

Mehak Zehra

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Dec 13, 2021

Discussed less for her political comments and more for her beauty, Maryam Nawaz faced the same situation even during her son’s wedding functions. While good-looking, she is just one of those people who get trolled a lot. These people do not imagine such an adverse reaction for something they would consider normal but often, it doesn’t sit well with the masses.

Junaid Safdar Wedding functions

Maryam Nawaz’s handsome son who recently became the nation’s crush that too at one of his wedding functions does not seem to be getting married simple. It seems like he has these never-ending wedding functions whose pictures just keep surfacing. Anyway, what we are guessing to be Junaid’s mehendi event, Maryam Nawaz donned a blue dress. She must have imagined the blue to not downplay the bride who weirdly went with red. However, to stand distinctive, the blue overflowed with expensive work.

She did indeed look pretty but in the pictures that she shared where she is standing with her son, she does not even look older than him. People even said that she looked more like she was the bride herself.

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A post shared by Maryam Nawaz Sharif (@maryamnawazofficial)

Meanwhile, videos and pictures of Junaid’s wife show her to be dressed as incredibly as she could. But compared to Maryam Nawaz, all her prep seems bland, to be honest.

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A post shared by Modern Pakistan (@modernpakistanielites)

As we already expected, the trolls sharpened their weapons and jumped into the arena to take some jabs.

Trolls not too happy with Maryam Nawaz

People were not too keen on attacking the politician directly on her Instagram handle. Hence, they chose to troll her on the pictures that were shared by various bloggers. Some acknowledged that Maryam is definitely pretty but the dress was probably not suitable.

Some, like us, wanted to understand the chronology of events because, well, who wouldn’t?

Netizens don’t wait to make pretty harsh comments either. One called the facts out as they were. She said that this looks more like Maryam’s wedding than Junaid’s. Others reprimanded her for stealing the daughter-in-law’s spotlight.

While we may agree to all that (or not), but when it comes to Maryam Nawaz and the spotlight, she doesn’t need to steal it. Junaid’s wife, in fact, should have been forewarned and should brace herself. Why? Because if anything, these comments have told us that this is just the beginning.

Stay tuned to Brandsynario for the latest news and updates!

Hasan Ali Refuses To Answer Question Put Forward By Journalist

By

Usman

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Dec 13, 2021

hasan ali refuses to answer journalist question — Image Source: youtube.com

Cricket is one of the most popular sports in the world. In Pakistan, it is the most played and watched game. You might find a cricket fan in nearly every household here. Many people have an interest in cricket since a young age, developing into a passion later on. The T20 World Cup was quite impressive, especially with Pakistan having a ‘No Loss’ streak. When the dust settled in the semi-finals, we went home to prep for the next T20 World Cup. While no one was to blame for the loss, people tried to pin it on Hasan Ali, including journalists making personal comments.

Twitter was full of support for Hasan Ali. However, on the other end, some people were bashing the player. They made some personal attacks towards him when the match had ended. This is considered quite unprofessional behavior, especially when you are representing an organization. Now, when the journalist appeared in a conference interview of Hasan Ali, he refused to answer any of his questions!

interview refusal by Hasan Ali — Image Source: samaa.tv

Hasan Ali Interview Conference

The conference interview went by quite well. Hasan Ali had responded to each person correctly, answering all questions. However, when this journalist began to pose a question, the cricketer requested the next question. This was a move on his end to stop the person from asking any questions. The journalist then began to further pester him on how he should answer. To this, Hasan responded by bringing up the personal attacks that were done on Twitter.

We find this as quite an impressive move by the cricketer. It shows how he should not succumb to people who wish to smudge his name on social media. No matter how much you resent someone, you cannot attack them on a personal level. You can make a professional statement and act similarly but personal levels are off-limits.

Next question please – Hasan Ali refuses to answer journalist

VC: Usman Butt#Cricket | #Pakistan | #HassanAli | #IslamabadUnited | #UnitedWeWin | #RedHotSquad | #PSLDrafts pic.twitter.com/DvlkysnVpw

— Khel Shel (@khelshel) December 12, 2021

Slamming The Journalist

As seen in the video, the cricketer got quite enraged and frustrated while conversing with the interviewer. The clip has gathered quite a lot of people on Twitter, praising Hasan for the way he acted towards the interviewer. One cannot attack people personally and then expect them to answer their questions. If one wishes to have a good interview, one has to treat the other person with respect.

That said, we are not sure of what question was going to be asked by the journalist so we cannot speculate or state anything here.

hasan ali and refusal to answer question — Image Source: globalvillagespace.com

Stay tuned for more from Brandsynario!

Alizeh Shah Falls On The Ramp At Bridal Couture Week

By

Lyza Rashid

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Dec 13, 2021

alizeh shah falls ramp — Image Source: Mm News TV

It seems the bad luck of Alizeh Shah won’t leave her side! Not only was the upcoming actress recently heavily criticised, now she faced the most embarrassing event while walking on the ramp. Have you seen what happened? It’s every show-stopper/model’s nightmare!

What Was Going On?

Alizeh Shah was walking the ramp for a designer on Bridal Couture Week, day 3. The actress was decked in a heavy bridal dress in shades of off-white and golden. We can just guess already the dress weighs at least 5 KGS! Moreover, she was also elaborately made up with carefully curled hair and a matha patti! We love the look for sure and believe it sits very well for the rising star.

What Happened?

Shazia Manzoor had also made an appearance on the ramp and was singing with her legendary voice. Like other artists who come onto the ramp to sing, the singer was being her most entertaining self. In doing so, she kept making Alizeh Shah go round and round until… She fell!

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A post shared by VeryFilmi (@veryfilmi)

Alizeh Shah eventually fell because she was being dragged in such heavy clothes. Even after she did fall and Shazia Manzoor picked her up, Shazia Manzoor continued squeezing her and lifting her in the air. A bit absurd no?

What Are People Saying?

The people are extremely annoyed and irritated by the indecency of the people and it also seems unprofessional. Is it a fashion show or a children’s ground where two people are squeezing each other and lifting them in the air? Have a look at what people said:

There’s more:

Should Actors Be Made Showstoppers?

By making actors showstoppers, models are severely undermined. It is the work and also the achievement of professional models to become showstoppers. Instead of giving them the opportunity, actors are brought in who have no experience whatsoever.

These actors can be sent the clothes for PR perhaps but calling them on the ramp does nothing amazing. Instead, it might even take away from the clothes a little because no one can carry themself the way a model can.

Stay tuned to Brandsynario for the latest news and updates.

Jazz Drive-In Concert Sets New Guinness World Record

By

Web Desk

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Dec 13, 2021

Islamabad – 12 December 2021: The Jazz Drive-in Concert has set a new Guinness World Records™ title for the most cars in a Drive-in Music Concert with 1000+ cars. Pakistan’s first ever drive-in concert was organized by Jazz, in collaboration with Active Media at Park View City, Islamabad.

To set the record, more than 1000 cars had to be at the venue for the entire duration of the concert. Cameras were installed across the venue at locations suggested by the Guinness World Records’ supervisors, which allowed them to periodically count the cars in attendance at the event.

“Creating a new world record is a wonderful achievement for us all and it’s heartening to see the enthusiasm shown by the residents of the twin cities to be part of this momentous occasion. As the nation’s lifestyle brand, the idea behind Jazz’s series of drive-in events was to provide Pakistanis alternate entertainment avenues in the new normal,” said Asif Aziz, Chief Commercial Officer, Jazz.

The major attractions at the drive-in concert included a star-studded lineup featuring Atif Aslam, Ali Azmat, and Bilal Khan, and one of the grandest fireworks show ever witnessed in the country. Concertgoers were provided space to park their vehicles in an orderly manner, so they could enjoy the concert from the comfort and safety of their vehicles. JazzCash offered discounts on tickets and a 25 percent discount on food stalls when paid via JazzCash QR Code.

Why Did Atif Aslam Leave An Event In Islamabad Midway Performance?

By

Lyza Rashid

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Dec 13, 2021

atif aslam leave event islamabad — Image Source: Gulf News

Pakistan is thoroughly enjoying the return to normalcy with huge events, be it concerts or food festivals. However, the most recent food festival in Islamabad, TastePlus, went horribly wrong and it also resulted in Atif Aslam doing something very shocking. Here’s what went down:

The Event

This event in Islamabad was one of many food festivals being held. It was called TastePLUS and it took place over the past weekend. The event expectedly hosted over 10,000 people and as can be seen, by the videos, it was not enjoyable at all. Even though huge singers like Mustafa Zahid and Atif Aslam were booked for the crowd, the event could not be salvaged.

What Happened?

The event practically turned into a riot. This was especially unfortunate because people had waited for the event for a long time and Atif Aslam left only 5 minutes into the performance. The video shows that a girl who was harassed came onto the stage as she was crying and she spoke to Atif Aslam about what happened. Thereafter, the singer conferred with his management and walked off the stage.

Have a look at the video here:

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A post shared by Sunday Times (@sundaytimes)

The Growing Harassment In Public Events

These public events are showing the incredibly concerning wildness with which men throng themselves onto women. All these events are turning into huge stampedes, riots, and harassment hotspots as stags find a way to enter nonetheless.

The recent RhythmFest in Lahore was also no different. With no strict control over drugs and alcohol, the event was a disaster, to say the least.

Have a look at the tweets:

Atif aslam actually left the concert just after 5 mins bcos of the guys who were hitting him with bottles but not only that they were also slapping and punching the girls in the crowd like wtf man.

— w☁️ (@_wuwuw_) December 10, 2021

Literally our community is no more than utter disgrace with zero ethics, harassment on it’s peak, please avoid going to such public events with families, because these men will never stop, a long awaited concert turned into RIOT. #AtifAslam #TastePlus pic.twitter.com/KEzpNQwtPJ

— Yusuf Mansoori (یوسف منصوری) यूसुफ मंसूरी (@Yusuf_Official0) December 11, 2021

Can’t express how badly managed #TastePlus was. The management was next level bad. Not at all family event.

— Gullay (@Gullay13) December 11, 2021

Literally can’t explain what I went through at #tasteplus , WORST CROWD, BULLIES, HARASSERS, INAPPROPRIATE TOUCHES , AND ATIF ALSAM WAS NOT GOOD. I WAS LIKE ALL THE MEN SAW WOMEN FOR THE FIRST TIME.

— Maheen Arif (@ImDahDude_10) December 10, 2021

What Do We Need More Of?

We genuinely need more people like Atif Aslam who refuse to be associated with such events. Moreover, his walking out would definitely have hurt the organizers which will force them to take better measures next time.

We also need more events that have separate spaces for women only, for families, and then for stags. Can families and women no longer enjoy any public event?

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Born Farmida Bi To Be Global Chair Of Norton Rose Fulbright

By

Mehak Zehra

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Dec 13, 2021

farmida bi pakistani born — Image Source: advisoryexcellence.com

However problematic life might be within the country as fuel prices hike up and the employment rate goes down, seeing people from our country achieving the heights of success is a good feeling indeed. Recently, a Pakistani was made CEO of KFC Global and now, another Pakistani-born is about to head another renowned international organization. Farmida Bi will be heading Norton Rose Fulbright as its Global Chair.

Global Chair – Norton Rose Fulbright

Farmida Bi from London capital markets and Islamic finance partner, CBE, will take over her role as Global Chair from January 1st, 2022. At Norton Rose Fulbright, Farmida will focus on excelling the client service and encouraging a culture of connectivity and inclusivity throughout all the branches spread across the world.

At this very firm, Farmida had been a chair was for the region Europe, Middle East, and Asia (EMEA). It was a position achieved through elections in 2018 and was to last for three years But earlier this year, she got re-elected for another term. At this position as well, Farmida had focused on global connectivity, social responsibility, inclusivity, and sustainability.

Congratulations to Farmida Bi, CBE, our new Global Chair, effective January 1, 2022. https://t.co/LRrBU867qW pic.twitter.com/obFxl4nEzP

— NortonRoseFulbright (@NLawGlobal) December 9, 2021

Farmida Bi

Farmida Bi has numerous medals to her name. She has made it to iconic lists such as “Top 20 Most Influential in Legal Services 2021” and “100 Most Influential Women in European Finance” from 2019-2021. Farmida was named in the HERoes Top 100 Role Model List 2020 and 2019. Moreover, she got featured in The Lawyer’s Hot 100 Leaders 2019 as well.

To get more specific, she was amongst Britain’s top five most powerful Muslim women. In 2020, her services to the law and to charity by HM The Queen were as well as, she was recognized as she was made a Commander of the Most Excellent Order of the British Empire (CBE).

Ready to take charge

Farmida Bi, Norton Rose Fulbright’s Global Chair for 2022, said:

“I am delighted to be appointed Global Chair, and I look forward to working with my amazing colleagues around the world to nurture a culture of inclusivity and innovation. We are facing unprecedented changes, both as a firm and as a society, as we emerge from the global pandemic and respond to the climate crisis.”

She added:

“I want us to be bold in taking advantage of the opportunities that have been created and be recognized as the world’s leading truly global law firm. I also look forward to celebrating, supporting, and connecting with my colleagues across the world. They are at the heart of everything we do, and they have been extraordinary in their dedication and focus over the last two years. ”

Gerry Pecht, Norton Rose Fulbright’s Global Chief Executive, said:

“Farmida Bi has distinguished herself as a leader at our firm and an award-winning lawyer in the global business community. I would like to thank Shauna Clark, our outgoing Global Chair, for her contributions in this role, and I look forward to working with Farmida to further enhance our firm for our clients and our people.”

Stay tuned to Brandsynario for the latest news and updates!

Netizens Bash Nadia Hussain For Wearing ‘Vulgar’ Clothes

By

Dr. Rida Qamar

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Dec 13, 2021

Netizens Bash Nadia Hussain For Wearing 'Vulgar' Clothes — Image Source: Brecorder

In a recent clip posted by Ahsan Khan, Nadia Hussain is getting trolled while talking about dealing with the trolls. Nadia Hussain appeared at the talk show, Timeout with Ahsan Khan. Khan captured a short clip of Nadia and posted it on social media. Meanwhile, it seems like that the actress saw it coming and made sure to say what was on her mind.

Nadia Hussain’s Outfit

People were quick to comment on what the actress/model was wearing on the set. The post caught netizens’ eyes by mentioning how vulgar her outfit looked. They even mentioned how people would keep trolling her if she continued doing the same.

In a clip, Ahsan asked Nadia a heated question, which is, “What is your message for the trollers?”

The question seems entirely appropriate given that the former model is known for her blunt remarks and knows how to shut down the trolls. In response to the question, Nadia replied,

“They must learn some ethics or else will be treated the same way. We ignore sometimes, but everyone must know that we know how to handle the comments.”

Take a look at the clip below.

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A post shared by VeryFilmi (@veryfilmi)

Netizens React

What caught the netizen’s eye is not what the actress is saying but what she is wearing.

People moved on to mention how vulgar her outfit looks, and people will always comment no matter how much she tries to stop them.

Here are a few comments from the post.

Nadia Hussain — Image source: Instagram.com

Ironically, the netizens didn’t understand her viewpoint and left some harsh remarks on the post. The number of derogatory comments under the post is unbelievable, which brings us to the next point. When will this cat and mouse chase of celebrities and their fans end? When will the netizens leave the celebrities alone?

Stay tuned to Brandsynario for the latest news and updates.

9 Ways Blink Is Revolutionising Online Retail For Brands

By

Web Desk

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Dec 12, 2021

Blink Co. Technologies, a VC-funded B2B SaaS company, has taken the market by storm with Blink – a quick-commerce technology stack for brands that need a direct online ordering platform. The young startup scaled across five countries in only its first year of operations.

Blink is a revolutionary product with a myriad of capabilities that empower brands, of which the core ones are discussed in this article.

Data ownership

Aggregators and other third-party platforms generate sales for brands. However, brands are unaware of who their customers are. Conversely, Blink gives brands complete ownership of data on customers, orders, and financials, enabling them to make data-driven decisions, target promotions to the right customers, and obtain customer feedback among other things.

Affordable plug-and-play technology

Conventionally, brands have their own websites and mobile apps developed which is both costly and time-consuming. On the other hand, Blink equips brands with a comprehensive, ready-to-use quick commerce stack – a mobile app, a website, a merchant portal, a fleet management portal, and a delivery app – without the technical hassle

Branded user interfaces

Having a direct online ordering platform means that businesses have their own user interfaces fronted by their brand logos. This creates their digital identities, paving ways for them to gain brand-focused online traction.

Direct customer engagement

Technology that stores customer data allows brands to communicate directly with their customers, and personalise their experiences. Moreover, brands are better able to understand their customers’ concerns, get candid feedback, resolve complaints, run targeted promotions and gain customer insights, all of which drive customer delight, retention, and acquisition.

30-second order placement

Blink’s cutting-edge technology ensures that users enjoy a quick and seamless ordering experience. On average, an order is placed within 30 seconds of submission on a Blink-powered website and mobile app – that is almost instantaneous for the user, rendering better ratings on software review websites.

Same-day deliveries

Time-optimised deliveries lie at the core of Blink’s quick commerce enablement capabilities. Multi-location brands are equipped with Google Maps geofencing to fulfill orders from the customer’s nearest branch instead of dispatching from a single location. Parallel to this, riders are able to navigate customers’ exact locations using Google Maps in-app anytime, anywhere within minutes.

Business intelligence reporting

Data-driven decision-making has become an increasingly important driver of business growth. Brands that use Blink receive system-generated statistics in a dynamic dashboard backed by a Microsoft Power BI integration in the merchant portal. Data drill-downs by time frames, customer, product, branch, city, payment method, and more are available with the click of a button.

Multiple integrated capabilities

Unlike e-commerce platforms, Blink has outdone other players in its niche with a set of core payment, communication, and logistics integrations. These include Visa, Mastercard, Checkout, Stripe, and Pay2M for online payments, E.Ocean for SMS campaigns, and Bykea for third-party logistics among others.

Real-time fleet tracking

Blink’s customers can opt for the end-to-end fleet management system to manage deliveries in-house. The system allows visibility of rider attendance, two-step rider assignment, and real-time rider tracking all in one window on a user-friendly delivery portal.

With a state-of-the-art quick commerce solution such as Blink on offer, brands in Pakistan and beyond have the opportunity to achieve hypergrowth.

Book a free demo to find out how Blink can help your business.

Stay tuned to Brandsynario for the latest news and updates!

Shaan Asks PM Imran Khan To Ban Indian Content

By

Dr. Rida Qamar

-

Dec 12, 2021

In recent news, veteran actor Shaan appealed to PM Imran Khan to ban content from across the border. Turning to his Twitter this week, the Khuda Ke Liye star appealed to PM Khan to ban Indian content and ‘protect’ the borders from foreign singers, music, and movies.

“ImranKhanPTI pls protect the cultural borders of Pakistan.. no Indian origin film should be released in Pakistan. As India has banned all the Pakistani content including singers artists film and music.. respect and equality must be a pivotal part on any trade,” tweeted Shaan on Saturday.

@ImranKhanPTI pls protect the cultural borders of Pakistan .. no Indian origin film should be released in Pakistan . As india has banned all the Pakistani content including singers artists films and music.. respect and equality must be a pivotal part in any trade.

— Shaan Shahid (@mshaanshahid) December 11, 2021

India Bans Pakistani Content

After India has decided to ban all Pakistani artists and content, actor Shaan requests PM to do the same. Action must be taken to safeguard and protect our culture and content.

In response to the tweet, netizens replied to his request. One user commented that how cinema owners suffer when Indian films are banned due to the lack of local content, and that the responsibility of creating good content then rests on the shoulders of local filmmakers and actors. In response to the tweet, Shaan commented about the lack of investment in Pakistani cinema. He wrote,

“Then let’s import other stuff as well that we don’t find in Pakistan. That’s not how countries and nations are built. We must support and make our products world class and that cannot happen unless we have patriotic investors.”

He added further in a separate reply, “A cinema is a retail outlet. They should be the first ones to invest in the infrastructure of films so [their] supply [doesn’t] dry out. It’s like opening a restaurant without a kitchen.”

More Netizens React

Another user wrote, “Don’t be afraid of your competition! Improve your content first. Except Pakistan, the entire Muslim world is showing Indian films. The 70s, 80s and 90s PTV set example how they beat Doordarshan at that time only due to their superior content.”

The actor then mentioned how his point is not banning the content but giving their own content and artists the respect they deserve. The actor asserted, “We are not afraid of the competition, they are. That’s why they have banned our artists and content. My point is respect and patriotism.”

Another user agreed with the actor’s point. He wrote, “In the times when the world is already full of hate and barriers, let’s talk about bridging the gaps and taking the barriers down. Let’s strive to make them reciprocate with love in the form of shared arts both (love and arts) of which know no bounds.”

In response, the actor simply stated, “In an ideal world, sure. But, in reality, not possible.”

Stay tuned to Brandsynario for the latest news and updates.

Asad Umar Shares Details About The Karachi Transformation Plan

By

Dr. Rida Qamar

-

Dec 12, 2021

On account of the green line project inauguration, federal minister Asad Umar share the details about the Karachi Transformation Plan with the public. He also revealed information about the remaining track of the Greenline project.

Karachi Transformation Plan

Minister for Planning Asad Umar has said that the buses will run for 15 days on probation. “The buses will start running regularly from December 25,” he added.

A complete update by @Asad_Umar on Karachi Transformation Plan:

• Green Line
• K4 water project
• Sewage System
• Freight Corridor
• Karachi Circular Railway 1/2 #GreenLineForKarachi pic.twitter.com/QXYnkLgJAI

— PTI (@PTIofficial) December 10, 2021

Meanwhile, the project is said to be completed with Rs 35 billion per the agreement between the Sindh government and the federal government. The Sindh government had requested the Federal government to take responsibility for its maintenance for three years.

The minister said, “Sindh government would collect the revenue of first three years and transfer it to the federal government as per accord.” However, the federal government would provide the subsidy to the passengers, he added.

Part 2 of the complete update by @Asad_Umar on Karachi Transformation Plan: pic.twitter.com/CE9Q7hVggG

— PTI (@PTIofficial) December 10, 2021

He said this project would be profitable for the country, and the fare would be from Rs 15 to Rs 55. Also, he recommended that the provincial government review fare rates on an annual basis to make this project successful.

Project Details

Approved by the Executive Committee of the National Economic Council (Ecnec), the Green Line project was executed by the Sindh Infrastructure Development Company Ltd (SIDCL). Starting from KESC Powerhouse Chowrangi in Surjani Town, the bus service is to terminate at Merewether Tower after passing through Nagan Chowrangi, North Nazimabad, Nazimabad and Gurumandir, with 21 stations along its route to cater to 300,000 passengers daily.

With over 23-kilometre dedicated tracks, including an 11km elevated section, the bus service project also offers special services for the disabled.

Meanwhile, “The K-4 project will be completed in September 2023.”

Stay tuned to Brandsynario for the latest news and updates.

Samsung Galaxy S22 Latest Rumors Suggest A Name Change

By

Usman

-

Dec 11, 2021

Samsung S22 ultra and name change — Image Source: gizmochina.com

Every time there is a big smartphone release scheduled, the rumors make their way into the market. One cannot simply stop the spread of them because they are like wildfire. If a person wants to know details about a device before its release, they may come across quite a lot of information. When Samsung wishes to release a device, they make sure the relevant hype is around it. When the S21 was about to hit the stores, everyone wanted to be a part of it. Just like that, the S22 Ultra has garnered quite a lot of attention.

It seems that, according to a confidential report released by Apple, the phone name might not be the one we expect it to be. In fact, the name might be changing to yet another flagship series that we are familiar with. While that does come as a surprise, it is a pleasant surprise. The smartphone itself has impressive specifications and a long waiting list for people wanting to buy.

Samsung Galaxy S22 ultra with a new name — Image Source: sammobile.com

Samsung S22 Ultra Rumor

As said, this news was mentioned out of a confidential report. According to it, The Samsung Galaxy S22 Ultra is going to be released under another name. They might just be calling it the S22 Note! Yes, the name of the upcoming ultra variant is going to be that of a Note. We have to say that this does align with previous leaks and rumors that were surrounding the phone. These included the note similar shape as well as the S-Pen configuration. It certainly is good news for fans of the series and everyone else alike!

In further detail, the base S22 variant and the S22+ are expected to come with 8GB ram, with two storage options. Yes, these options extend to 128GB and 256GB. However, the ultra variant is going to have 12GB ram, and if you wish to go higher, 16GB ram and 512GB storage. It seems the smartphone lines just keep getting stronger and better with Samsung.

S22 ULTRA IS DEAD

Next is the S22 Note 😉

— Tron ❂ (@FrontTron) December 10, 2021

A New Smartphone

There are still a few weeks to go before the expected launch is to happen. However, with the information we have received, we feel quite content that this is going to be a worthy release. Not only is it going to appeal to android fans but fans of iOS may take a glance in this direction as well. As far as the processing power is concerned, it is yet to be confirmed as well as some of the battery-related features.

Let us see how the news evolves over the coming weeks.

Here are the confirmed #GalxyS22 Options (by retailers):

Galaxy S22 5G:
8 + 128 GB/256 GB
Pink Gold/Green/Black/White

Galaxy S22+ 5G
8 + 128/256 GB
Pink Gold/Green/Black/White

Galaxy S22 Ultra 5G
12 + 128/256 GB and 16 + 512 GB 🔥
Dark Red/Black/White
(Render by @OnLeaks ) pic.twitter.com/srY6DnelDm

— Snoopy (@_snoopytech_) December 9, 2021

Stay tuned for more from Brandsynario!

Is ‘Playstation Now’ Soon Coming To Mobile Devices?

By

Usman

-

Dec 11, 2021

Sony Playstation now was expected on mobile by Apple — Image Source: techadvisor.com

Sony has been one of the front runners for gaming console development for a long time. No matter who released a gaming console, a Playstation was always considered the top one in any genre. When the PS2 was released to the world, it was considered a revolution. Sony did a massive jump in gaming that had never been done before. This happened every time Sony decided to release a gaming console. Amidst all this, Apple came upon information in a confidential report. According to that report, Sony had planned to release something on mobile devices. This was something that Sony already had up and running on its console systems.

If they are talking about what we think they are talking about, then Apple meant Sony’s Playstation Now service. According to the details of the report, the service was going to bring more than 400 PS3 titles to smartphones and many more. This was a decision they had, allegedly, planned to take back in 2017. Now, why is Apple interested in this so much? After all, Sony had a steaming service and was planning it for mobile phone but why Apple’s interest in it?

streaming service of Playstation on mobile phones — Image Source: theverge.com

Playstation Now Report

Turns out, Apple wanted to release their own version of this as well. They call it Apple Arcade and they promised quite a lot of titles on it. However, that was not to happen until two years later, when Apple Arcade finally did come out. Despite that, Sony decided to not move forward with that project. With that said, it is interesting to note that, back in 2017, Sony had thought of doing this project for mobile devices, using Playstation Now. It shows how ahead the company is of its time.

While they have understood that they are not going to battle Apple on this front, they are certainly planning something else. It seems that something might come to mobile devices but we are not sure of it yet. What we do know is that Playstation games can still be streamed on Android devices as well as Apple ones. We have yet to see what the future holds in terms of Playstation Now and more.

playstation now for smartphones — Image Source: androidcentral.com

Future Prospects

That said, we hope we get to see Sony’s version of Apple Arcade sooner than later. Who would not want to experience that kind of gaming on a mobile platform? It makes everything quite convenient and easier to access. Who knows, Sony might already be done developing something like this!

Playstation now and coming to mobile — Image Source: theverge.com

Stay tuned for more from Brandsynario!

Junaid Khan & Mansha Pasha Trigger Pakistanis At Bridal Couture Week

By

Dr. Rida Qamar

-

Dec 11, 2021

Every year, the fashion industry makes way for one of the most significant fashion events in the Pakistani industry, The Bridal Couture Week (BCW). This year, the bridal couture week has started in full swing, and we can’t help but swoon over all the looks from the very first day. One of the most talked-about moments from that first day was the walk of Junaid Khan and Mansha Pasha as showstoppers for Alishba and Nabeel.

The Stunning Duo

Junaid khan and Mansha Pasha are all set to release their new movie. Given that they have been working together for quite some time, the chemistry between the duo was exceptional at BCW. They walked towards the camera, stopped for a second before Junaid held the actress up in his arms. Of course, the moment felt swoon-worthy, and the attendees cheered for the duo. Here’s a look at the video below.

View this post on Instagram

A post shared by Alishba & Nabeel (@alishbaandnabeel)

Still can’t get enough? Take a look at the pictures below.

View this post on Instagram

A post shared by Ebuzztoday News & Magazine (@ebuzztoday)

How Did The Public React?

Of course, netizens had a few things to say about the moment. They started calling them out and it isn’t like we are expecting anything new this time. So people started calling out the duo for displaying a cheap and nonsense act.

Here are a few things netizens had to say.

Junaid khan — Image source: Instagram.com

While some even moved on to take jabs at the celebrity’s families. Most of them particularly mentioned Mansha’s husband, Jibran Nasir and how he must be feeling about the moment.

This is the start of the event, and we can’t wait to see what the show has in store for us. Meanwhile, we hope that netizens take a step back and enjoy the show without getting triggered on the smallest of things.

Stay tuned to Brandsynario for the latest news and updates.

Best Tourist Locations in Lahore that Every Karachite Must Visit

By

Neeshay Imran

-

Dec 11, 2021

Karachi is a sprawling metropolis. With high rise buildings and a never ending sea shore, the people of Karachi have it all. That’s the reason whenever they set out to travel, Karachites always miss home. If you are a travel buff, the first city on your to visit list within Pakistan, should be Lahore.

Lahore without question is one of the most vibrant cities of Pakistan. It houses a number of amazing places that people must see when they visit. Whether you’re there to shop, want try out the world famous cuisine, or just take a step back in history with the stunning historical landmarks, Lahore satiates the needs of just about any kind of tourist.

Food Street

It is located within the old walled city of Lahore right next to the Roshnai Gate. Lined with shops of desi food items, this part of Lahore is not just pleasant to look at but is the one stop destination for all who want to dive knee deep in to the various food items the city has to offer. I can guarantee that you can find any desi food item that you might be craving for.

MM Alam Road

This is one of the most visited places by people who come from abroad. The reason is simple, from restaurants like Village to Burger King, this road is bordered with cafes that offer people a variety of cuisines. The sheer number of restaurants and shops ensure that this road is always lively and bustling with activity.

Badshahi Mosque

Built by the Mughal Emperor, Aurangzeb in 1764 the stunning architecture is a real treat for all the history enthusiasts. From the moment you step onto the premises, you will be left speechless over the breathtaking details and the grandeur of the mosque. The walls and the roof are lined with intricate designs that only add to the aesthetics of the structural design.

Even when there is little or no wind outside the mosque, the architectural design ensures that there is always a light breeze inside the mosque. To aid the call to prayer the structure has been designed in such a manner that it can be heard throughout the mosque without the use of speakers.

Shahi Qillah

Shahi Qillah is also known as the Lahore Fort and was built in the 11^th century by Mehmood of Ghazni. Since then, it stands tall and proud, a perfect reflection of the Muslim might that we once possessed. The Sheesh Mahal (the palace of mirrors) is a major attraction of the Shahi Qillah.

Wagha Border

This is the one place on the border of Pakistan and India where you can enjoy a remarkable show put on by the soldiers of the two nations, a tradition that is being carried on since 1959. During the flag lowering ceremony in the evening, tourists can enjoy military parades performed by soldiers of both the countries. The patriotic setting, songs and the exercises performed by the soldiers will most definitely have a lasting impact on all those who visit.

Liberty Bazaar

To satisfy your love of shopping, you need to go and shop at Liberty Bazaar! It is without a doubt the hub of all that is new and trendy in the fashion world in Pakistan. From branded clothes, bags, shoes and accessories to traditional bridal clothes and jewelry, this place will not disappoint the shopaholic in you in any way!

Minar-e-Pakistan

The massive monument is a sight that you must visit if you are in Lahore. History remembers it as a symbol of promise as it marks the spot where the Lahore Resolution was passed by the All-India Muslim League; a significant step towards Pakistan’s independence. So make sure you take out time to visit this site whenever you visit Lahore.

Bonus tip: There is a double decker bus that picks up and drops tourists at the Qaddafi stadium, takes them through the old Lahore city all the way to Iqbal park, where they can get off and visit the Shahi Qillah, the Badshahi Mosque and Minar-e-Pakistan all for a nominal fee of 200 rupees!

Top 5 Pakistani Phuphos on Facebook

By

Paras Saif

-

Dec 11, 2021

Ever found yourself struggling with phupho-crisis? If everything was going perfectly fine for you and you were to live your life like a Cinderella Song, you’ll find your phupho standing right behind you, holding a pin to burst your bubble.

1. AAMIR LIAQUAT – STAR PLUS PHUPHO

He convinces you to shift your entire focus on him. He enjoys being the center of attention, glamorous and loud like Phuphos/ Buas on Starplus – simply crass and gaudy.

2. HAMZA ALI ABBASI – THE OPINIONATED PHUPHO

He takes a jab at everything like every other phupho who’d feel the need to share her opinion losing track of the conversation.

Want to dig deeper, check out 11 Times Hamza Ali Abbasi Took Over Social Media

3. MUBASHER LUCMAN – GOSSIP PHUPHO

All hell breaks loose when Mubasher Lucman wears his “phupho hat”, getting to the root cause of every issue by directing haywire questions at the culprit.

4. MEERA- AMERICA’S RETURNING PHUPHO “MISS GOOGLES“

There’s always a phupho who lives abroad and whenever she visits Pakistan she enlightens us with her fancy English.

5. FAISAL QURESHI – THE RANTING PHUPHO

Phuphos have a tendency to make a fuss about everything and whine about things that may not concern them at any point.

If you have a Phupho, you can relate at some point and if you are a phupho reading this article, we know that all your actions are driven by pure love and care for us and we love you back.

Let us know if you’d like to see more!

(Disclaimer: The views expressed above solely belong to the writer and have only been put up in good humor. The content should only be taken as light-hearted comic take on current affairs, no offense to any individual or any group is intended.)