The Kashmir 8th HUM Awards in Toronto Celebrate the Global Popularity of Pakistani Entertainment with a Star-Studded Event

Sep 26, 2022

TORONTO: The Kashmir 8^th HUM Awards were a testament to the worldwide clout of Pakistan’s entertainment industry and the popularity of HUM TV, one of the country’s most established TV networks. Held in Toronto, Canada at the First Ontario Centre on 24^th September 2022, the star-studded event featured well-loved stars and was attended by an audience of over 12,000. Many miles away from Pakistan, the masses of fans gathered on the red carpet and the huge crowd attending the awards ceremony were an indication of the immense following that HUM TV’s dramas have worldwide. Also taking place on the red carpet was a donation drive for Pakistan’s flood-affected areas where attendees could simply donate by scanning a particular QR code on their phones.

The enthusiasm and love received by this year’s awards are truly an eye-opener to the power of the HUM TV Network and Pakistan’s burgeoning entertainment industry. The Hum Awards is the only Pakistani entertainment show to regularly take place internationally and has received a tremendous response in the UAE, the USA, and in Canada. The event could not take place in 2020 and 2021 due to the coronavirus pandemic and the two year lapse seems to have had built public anticipation to a high.

The event was off to a powerful start with the singing of the Pakistani and Canadian national anthems. The Pakistani celebrities who were especially in Toronto for the event came on stage and they were accompanied by thousands in the audience, all united while singing the Pakistani anthem together.

This was followed by the President of HUM TV Network, Sultana Siddiqui and CEO Duraid Qureshi, coming on stage and talking about the network’s consistent efforts towards organizing an event of this scale internationally and how it helps improve Pakistan’s global image. Sultana Siddiqui acknowledged the many achievements made by HUM TV even while in the midst of a pandemic and thanked the overseas audience at the event for their constant support. On a more somber note, she talked about the HUMDard initiative, which is entirely focused on giving back to society. During the coronavirus pandemic and now, in the face of the devastation wreaked by floods in Pakistan, the initiative continues with its rehabilitative efforts in rural Sindh. She asserted that the HUM TV Network will always be focused on helping out Pakistan and it was only by staying united that the nation could work towards a better future.

Multiple celebrities hosted the evening, namely Ahsan Khan, Hareem Farooq, Ali Rehman Khan, Yasir Hussain, Ushna Shah, Aymen Saleem, Ahmed Ali Butt and Bilal Ashraf. The opening act for the night was a very funny rendition of the classic song Ko Ko Korina by Yasir Hussain and Ali Rehman Khan. Scheduled in between the awards announcements was a lineup of dazzling performances. The first performance of the night featured Farhan Saeed and Hania Aaamir. Later in the night, there was a musical act by Azaan Sami Khan, a dance performance by Bilal Ashraf and Mahira Khan, a musical act by Atif Aslam and a dance by Zara Noor Abbas and Urwa Hocane. There was also a hilarious comic act delivered by Ahmed Ali Butt.

Pakistani entertainment’s most prestigious names presented the awards; namely Sultana Siddiqui, Duraid Quraishi, Imran Ashraf, Bilal Ashraf, Anoushey Abbasi, Shahzad Sheikh, Adeel Hussain, Komal Mir, Urwa Hocane, Nomi Ansari, Iqra Aziz, Ahmed Ali Akbar, Ayeza Khan, Osman Khalid Butt, Naumaan Ijaz, Zeba Bakhtiar, Sania Saeed, Sonya Hussain, Bushra Ansari, Ahsan Khan, Reema Khan, Farhan Saeed, Hania Aamir, Atif Aslam and Mahira Khan.

The award nominations and winners were well-deserved. Spanning 2019, 2020 and 2021, they were a reminder of the high benchmarks that continue to be set by the Hum TV Network.

The winners were as follows:

Performance Award 2019

Ranjha Ranjha Kardi

Performance Award 2020

Ehd-e-Wafa

Performance Award – Soap

Wafa Bemol

Performance Award – Drama Serial

Yaar Na Bichray

Best New Sensation – Female

Hadiqa Kiani for Raqeeb Se and Aymen Saleem for Chupke Chupke

Best New Sensation – Male

Arslan Naseer for Chupke Chupke

Zaviyaar Naumaan Ejaz for Qissa Meherbano Ka

Momin Saqib for Raqs-e-Bismil

Best Supporting Actor – Female

Saboor Ali Ansari for Parizaad

Best Supporting Actor – Male

Adeel Afzal for Parizaad

Best Original Soundtrack

Parizaad

Most Impactful Character in a Serial

Sania Saeed for Raqeeb Se

Best Actor in a Negative Role

Ahsan Khan for Qissa Meherbano Ka and Shahzad Sheikh for Phaans

Best Writer Drama Serial

Hashim Nadeem for Parizaad

Best Director Drama Serial

Shahzad Kashmiri for Parizaad

Best On-Screen Couple – Popular

Osman Khalid Butt and Ayeza Khan for Chupke Chupke

Best Drama Serial – Popular

Parizaad

Best Actor Female – Popular

Ayeza Khan for Chupke Chupke

Best Actor Male – Popular

Ahmed Ali Akbar for Parizaad

Best On-Screen Couple – Jury

Osman Khalid Butt and Ayeza Khan for Chupke Chupke

Best Drama Serial – Jury

Parizaad

Best Actor Female – Jury

Iqra Aziz for Raqeeb Se

Best Actor Male – Jury

Ahmed Ali Akbar for Parizaad

The Massive Window of Opportunity for HomeChefs in Pakistan

Sep 26, 2022

Food and hospitality is undoubtedly one of the biggest industries, globally. By the end of the year 2021, the food service market size had grown to a staggering $2,750 billion and it is projected to surpass $3,600 billion in worldwide sales by 2027. It is an extensive sector that shows no signs of stopping in terms of growth. The love for food seems just too tempting to resist!

The situation is no different for Pakistanis. Local foodies throng food streets and eateries spread across the country, enjoying delicacies from a variety of regions around the world. The growth of Pakistan’s restaurant sector is fueled further by a relative lack of other entertainment options when it comes to going out with families and friends.

People in Pakistan are therefore regularly searching for options to satisfy the cravings of their taste buds. This is where the innovative capacities of online platforms like foodpanda and their diverse offerings come into play. The latest and most convenient option from the brand in this regard is HomeChefs.

Launched in 2020, foodpanda HomeChefs has become a game changer for not just the food industry but also for individuals who possess the creative ability to plate exquisite delicacies for customers. The offering has given not just men but more importantly women the chance to embrace financial independence with minimal capital requirements and personalized training for maintenance of health and hygiene, proper packaging and a lot else.

foodpanda Homechefs has positively transformed the lives of people across different cities of Pakistan. Atika Zaeem, the owner of Zaeem’s Kitchen, shared her story of how the platform changed her life.

Her husband was already jobless for 2 years and COVID made it even harder for him to find employment. That is when Atika had to step up and became the sole breadwinner of the family. foodpanda HomeChefs provided her with an ideal opportunity to do just that. With complete support from her husband and foodpanda HomeChefs team, she developed her food brand from the ground up, designing the menu, sourcing ingredients and developing a customer base through the platform.

Having started in January 2022, today she is among the best known HomeChefs on the application. With the income that she makes, she not only provides for her family but also takes care of her ailing mother. She is now in a position where I look forward to opening my own catering business in the future.

There are hundreds of similar stories that have accumulated under the HomeChefs banner. The platform has grown with more than 5000 registered HomeChefs delivering food across different cities of Pakistan.

Mustaqeem is another example of passion and grit. He launched Burger 99 and registered himself as a foodpanda HomeChef in May 2020 after losing his only source of income due to COVID. He used to work as a waiter and assistant chef at a local restaurant. Being his first experience of an entrepreneurial venture, he put in diligent efforts to carve out a sustainable market share in an already crowded market. Although his journey was challenging in the start, he found a reason to continue thanks to his perseverance. His homemade burgers were soon the talk of the town and Mustaqeem is now planning to expand in different areas of Karachi.

One more HomeChef capitalizing on foodies and their love for local cuisines is Erum Wahid, the founder of Lazeez Restaurant. Hailing from Karachi, she has built a promising business for herself, working from the convenience of her home. The venture has enabled her to support her family as now she is also contributing to the household income while taking a significant burden off her husband. Similarly, a lot of other women like Erum have now become sole bread earners for their families which were adversely affected during COVID and were looking for means to economically empower their families.

foodpanda HomeChefs vertical provides a window of opportunity where both men and women can explore simple avenues to prosper. Not only does it fill the existing gap in the market for the need of quality food but also offers a chance for people to build businesses out of their already functional kitchen at home.

Here’s How A Smartphone Is Reducing Your Brain Power

Lyza Rashid

Sep 26, 2022

Do you know that your smartphones are reducing your cognitive ability even when you’re not using them? Recent studies have shown that when your smartphone is nearby, even if it is off, your cognitive ability is dramatically lowered. This is the key finding of a recent study from The University of Texas at Austin’s McCombs School of Business. Here’s how you’re becoming less cognitive-y:

The Study

In a study involving nearly 800 smartphone users, McCombs Assistant Professor Adrian Ward and co-authors gauged something that concerns us all. It was discovered for the first time how well people can perform tasks when their smartphones are nearby—even when they are not using them.

In this experiment, the researchers needed study subjects to sit at a computer and complete a series of tasks that required complete focus to pass. The purpose of the tests was to gauge the participants’ available cognitive capacity. Alternatively, they wanted to know about the capacity of the brain to hold and process information at any given time. Before starting, participants were given the option of placing their smartphones face down on the desk, in their pockets, or in their personal bags. Everyone taking part was told to put their phones on silent.

What Happened?

The participants who kept their phones in another room fared noticeably better than those who left them on the desk. That’s not all. They also, slightly, outperformed those who kept them in a pocket or bag. The findings imply that even when people believe they are providing a task, their complete attention and focus, the sheer presence of a smartphone lowers available cognitive capacity and degrades cognitive functioning.

You keep looking towards it thinking the screen is blinking. The notification also keeps turning your attention to it. How can you focus?

The Report

“We detect a linear trend that shows that individuals’ available cognitive ability declines as the smartphone becomes more evident,” said Ward. Your conscious mind isn’t thinking about your smartphone but the act of forcing your mind to focus elsewhere consumes part of your limited cognitive capacity. It’s a brain drain.” So, are you going to be keeping your phone near you next time you want to complete a task?

Stay tuned to Brandsynario for the latest news and updates.

Free Fire Tales returns with a brand new chapter, Double Trouble!

Web Desk

Sep 26, 2022

Free Fire’s animated series, Free Fire Tales, is back with an all-new chapter, Free Fire Tales: Double Trouble. This latest chapter follows the journey of new character Tatsuya Garcia and his brother, Shirou, as they navigate the challenges of brotherhood and find out what it means to be “Stronger Together.”

Fans and players can look forward to dramatic plot twists and jam-packed action as Double Trouble delves deeper into the game’s lore with the release of its main film Free Fire Tales: Double Trouble on 24 September. In the lead up to the film’s release, an exciting lineup of activities such as a special web event and exclusive in-game content will also drop on 23 September.

Dive deeper into the Free Fire Universe as brothers Tatsuya and Shirou overcome evil

Set to premiere on 24 September, the main film, Free Fire Tales: Double Trouble, follows the story of brothers Tatsuya and Shirou as they learn to put aside their differences and work together to defeat a greater evil. Told through the lens of Tatsuya, the tale of self-discovery and buried secrets will show the brothers the importance of brotherhood, even as the life they once knew changes around them.

Check out the action trailer for the main film Free Fire Tales: Double Trouble here.

Free Fire Tales: Newest updates to this chapter

Hints of Tatsuya’s story will be unveiled within Free Fire through a full reskin of the lobby, various themed weapons and collections, and other in-game content. Starting 23 September, players and fans can immerse themselves further in the action by roleplaying as Tatsuya and competing against Shirou in the themed in-game mission. Furthermore, players can participate in the “Griza Fighter” Web event, where they will take on multiple villains and eventually battle against the ultimate boss.

Other Patch Day Highlights

In the same period, Free Fire will also introduce several updates to the game on 21 September:

Free Craftland Custom Rooms: Players will now get a certain number of “Free-Play” room cards to create Craftland custom rooms for free
Customizable Droid Apocalypse in Craftland: Easily modify the layout, parameters, and rules to create the perfect PvE battle according to your liking
“Official Recommendation” section on Craftland’s homepage: Players will now regularly get recommendations for new and interesting thematic maps to try out

Stay tuned for more updates and the latest Free Fire news on Facebook and YouTube.

We got our hands on the new HUAWEI nova Y70 and this is why we think it is a beast of an entry-level smartphone

Web Desk

Sep 26, 2022

Huawei nova Y series is reputed for bringing some solid features that are mostly seen on flagship or mid-range smartphones to the entry-level segment. These smartphones are designed to provide users with access to a powerful smartphone experience at a friendlier price point. The newest addition to the series, the HUAWEI nova Y70 – Huawei’s latest entry-level phone with the longest battery life; continues in the same tradition and brings to the table a 6000mAh battery with 22.5W HUAWEI SuperCharge, a large and gorgeous 6.75” HUAWEI FullView Display, a solid 48MP AI Triple Camera setup and ample storage with 128GB Storage.

From the strong battery life to the high screen ratio, the device boasts a mix of exciting and innovative features that heed to user needs, giving them a practical, high-quality device with room for endless entertainment. We got our hands on this new smartphone and this is why we think it is a beast of an entry-level smartphone.

Long-lasting battery and SuperCharge capabilities

The large 6000-mAh battery of the HUAWEI nova Y70 gives 3 days of power on a single full charge. The strong battery life also allows for eight optimised consumption areas thanks to Huawei’s unique AI smart power saving technology. Moreover, the HUAWEI nova Y70 supports 22.5W HUAWEI SuperCharge, which allows for three hours of continuous video playback on just a ten-minute charge. This saves users time, allows for more use of their devices, and keeps them from worrying over their battery life while out of the house. It also affords them extensive time for entertainment when traveling, commuting, or just lounging.

FullView Display provides more room for viewing the screen

The HUAWEI nova Y70 features a 6.75-inch HUAWEI FullView Display, a larger screen than previous models. With the new display, you can easily watch content at a larger size, whether it be streaming videos, playing games, or scrolling through images. The design of the display itself is sleek and simple, with a narrow notch, to make the most of your mobile screen. In addition, the screen ratio of the display is quite high, at 90.26%, giving users a rich, immersive visual experience.

AI Triple Camera gives options for taking quality photos

The AI Triple Camera on the device allows for powerful, quality photography straight from your smartphone. The AI Triple Camera is comprised of a 48MP high-resolution Main Camera, a 120° 5MP Ultra-Wide Angle Camera and a 2MP Depth Camera. The Main Camera allows for more light in photos, which enhances the quality and setting of the photos. With this camera, a ray of light will not mess up your photo, and it is great for capturing portraits and scenery. The Ultra-Wide Angle Camera is perfect for squeezing all of your friends into a group picture, since the wide angle allows for more content in the frame. The Depth Camera blurs the background of a picture to keep the focus on the subject with 3D imaging and accurate depth. With the Triple Camera, you have multiple options of camera features on your phone to produce more dynamic, focused, higher quality photos.

Ample 128GB of storage

The HUAWEI nova Y70 comes with 128GB of storage, which can hold up to 170 episodes of television, 13,000 songs, and over 60 movies. If users need more storage for all of their favourite content, a MicroSD card will allow for up to 512GB of storage. Moreover, the EROFTS super file compression technology will help to download content quickly and easily. With this large amount of storage, users do not have to worry about taking too many photos or downloading loads of music albums.

AppGallery: Trusted, innovative, easy to use and secure

The trusted, innovative, user-friendly and secure AppGallery is available on the HUAWEI nova Y70 where users can easily navigate, explore, find and download a wide range of high-quality apps.

While all of these features are great on their own, they add to a great device with a reliable battery with HUAWEI SuperCharge, large display screen, impressive camera, and ample storage space. Together, these features make the HUAWEI nova Y70 one of the sleekest entry-level smartphones you can get today.

Telenor Pakistan partners with Convex Interactive to revolutionise customer journey in Pakistan

Web Desk

Sep 26, 2022

Telenor Pakistan has entered a strategic partnership with Convex Interactive to offer a Unified Communication Platform – Telenor Engage to enable businesses to manage customer interactions and communications. The signing took place at the 22nd ITCN Asia Conference in Karachi on 25, August 2022 with members of both organisations present.

Unifying both companies’ shared vision of bridging the gap between business and user, Telenor Engage is a one-of-its-kind platform in the industry, introduced by Telenor Pakistan and powered by Convex Interactive’s support. The forum will help teams manage customer relationships, customer service and support, omni channel customer communication, and customer insights. Telenor Business customers will have access to an entire suite of customer engagement channels, enabling businesses to deliver rich, branded messages via WhatsApp and other digital mediums.

Omer Bin Tariq, Chief Business Officer, Telenor Pakistan, said, “Telenor Pakistan is at forefront of launching beyond connectivity innovative solutions to make Pakistan businesses future ready! Businesses today require a direct communication channel with their end users that allows them to interact in a unified manner. Unified Communication as a Service (UCaaS) provides a cost-effective solution, where customers are equipped with the tools necessary to make their voices heard in an effective manner.”

Aamir Irfan Siddiqui, CEO, Convex Interactive, said, “In today’s constantly evolving digital world, where one has multiple options, keeping your customer satisfied and happy is essential for your business to grow. With Telenor Engage, a UCaaS platform, businesses can create engaging and impactful conversations using one unified platform taking customer interactions to the next level.”

Telenor Engage will allow businesses to have an always-on instant reply for common inquiries and FAQs through dynamic chatbots regardless of working hours or agent availability. In addition, it will enrich messages with multimedia images, documents, audio, video, and location attachments for a seamless conversation experience beyond text-only restrictions and language limitations. The platform will engage customers with personalised offers, timely promotions, and special deals to maximise brand awareness, increase conversions, and boost customer loyalty while improving RoI and solving queries and issues faster and more efficiently.

Businesses can also reach out to their customers over their preferred communication channels while learning essential insights into the performance of their teams and customer satisfaction, all thanks to the implementation of UCaaS. Through this partnership, Telenor Business has taken a vital step in advancing an area of the industry that has been slow in adopting digitisation practices. It’s a testament to Telenor Pakistan’s unrelenting dedication to providing highly sought-after solutions far beyond connectivity.

With the Power of All Day Clarity realme 9 4G Delivers Superior Photographic Results

Web Desk

Sep 26, 2022

Technology is evolving at a rapid pace, improving upon itself in a continuous manner. With the advent of new technologies, the limits of the human imagination have been stretched allowing us to perform more complex tasks with ease and expanding the possibilities for creative expression. One such invention that has become a focus for smartphone companies in recent years in terms of development is the camera. Smartphones are always at the palm of your hand, allowing you to capture images in more spontaneous situations, and have replaced traditional cameras as the tool of choice for the average photography enthusiast.

realme understands the importance of a good camera module in the eyes of consumers as a factor affecting the smartphone that they choose to buy which is why the tech democratizer always puts in effort to deliver superior camera modules at an affordable price. The realme 9 4G is no exception as realme has delivered another incredible 108MP primary camera module but what sets it apart from the realme 8 Pro’s similar module is the inclusion of the first-ever Samsung HM6 sensor which greatly enhances the final photo.

When compared to the previous generation’s Samsung HM2 sensor, the realme 9 4G’s HM6 sensor provides a whopping 123% increase in light sensitivity. This improvement has incredible implications for the quality of your photos as an increased light sensitivity means that the realme 9 4G’s camera module requires less light intake to take a high quality photo. This is greatly beneficial in low-light indoor settings, nighttime photography, monochrome photography, among many other styles of photography. You need not worry about loss of detail when taking zoomed in photos using the realme 9 4G as the sensor’s 3x lossless zoom ensures that your final image is clear and high quality.

One of the reasons that the realme 9 4G is able to capture pictures in such flawless quality is due to the HM6 sensor’s 108 million pixels, which are as small as 0.64μm, that allow for more information to be stored in your final picture leading to a highly-detailed final product. For motion photography enthusiasts, the realme 9 4G has a high autofocus pixel density which allows you to capture fast-moving objects without compromising on the quality of the image. Capturing videos is also a breeze as the ISOCELL HM6 sensor is capable of recording at 8K 24FPS and 4K 120FPS, allowing you to capture high quality videos in regular speed and in slow motion.

Technology will continue to evolve as mankind strives to expand its capabilities and realme will be right there to bring the cutting edge technology to the masses at an affordable price. The realme 9 4G’s superior camera module is just one example of realme’s commitment to tech democratization. The realme 9 4G also comes equipped with 8GB RAM, 128GB ROM, 33W dart charging, massive 5000mAh battery, 90Hz super AMOLED display, FHD+ resolution, Snapdragon 680 processor, and much more so get your very own today.

5 Facts You Should Know About Vaping, E-cigarettes

Web Desk

Sep 26, 2022

5 Facts You Should Know About Vaping, E-cigarettes — Image Source: Scientific American

Addiction, especially nicotine addiction is very common amongst adults around the world and there are many who though are not happy with this addiction, and cannot get themselves to quit. Recently, many smokers have turned to e-cigarettes and vapes to put an end to their smoking habits and prevent harming their bodies. However, the question is: Are vapes and e-cigarettes really an ideal solution to end addiction?

Here are a few points about e-cigarettes and vapes that many are not aware of.

1. E-cigarettes don’t lead to quitting

Although e-cigarettes are promoted to help quit smoking, the end result is the opposite. They, instead, get more addicted to nicotine as a user gets more of it than they consume it from a traditional cigarette. The user is provided with an option of getting a higher concentration cartridge with higher amounts of nicotine and vapes have an option of increasing voltage for a better hit with more volume of the addictive substance.
Hence smokers do not quit smoking. Instead, they start using both traditional and e-cigarettes.

It is not completely safe

Almost all vapes contain artificial flavors which are inhaled along with nicotine. Researchers believe that these flavors contain harmful chemicals which are yet unknown to most people. Although it is established that e-cigarettes contain far less chemicals than traditional ones, the ones that are present directly attack the lung and have resulted in various lung injuries amongst vapors, primarily due to a culprit called vitamin E acetate which is a thickener and present in liquid used in vapes and e-cigarettes.

Vaping leads to heart and gum diseases

According to a recent study, e-cigarette users are 56% more likely to have an heart attack than non-users. The high levels of nicotine present in them directly shoots up adrenaline in the body and raises heart rate. This can lead to coronary heart diseases and heart attacks. Furthermore, the chemicals present also affect the gums by restricting blood flow and along with them nutrients to the mouth which damages the oral tissues.

A threat to the new generation

With the flashy colors used for marketing, the low per use cost and the lack of smell e-cigarettes are very common amongst the younger generation as it reduces the stigma attached to smoking. This is highly concerning as these vapes instantly kick start nicotine addiction rather than helping to quit. Nicotine addiction is now very popular amongst high school teenagers due to these smoke producing devices which many find very cool. It is now a new trend to get the latest vape in the most eye-catching colors and along with various new flavor.

The easy accessibility and feasibility of vaping

The most popular reason to vape is the feasibility of vaping. You can sit and vape anywhere from a cinema theatre to a school canteen without anyone noticing. This makes the use of e-cigarettes more popular than ever and increase nicotine consumption making users more prone to health risks.

Although there is no doubt that smoking is injurious to health, there is no solid evidence that vaping is not, the lack of knowledge around the risks of vaping and the chemicals used in the process make it something that should be avoiding.

Here’s How IKEA Makes Money While You Build Your Own Furniture

Dr. Rida Qamar

Sep 26, 2022

Here's How IKEA Makes Money While You Build Your Own Furniture — Image Source: Bobvila.com

IKEA- a Swedish multinational company founded in 1943 has been the world’s largest furniture retailer since 2008. But how does IKEA do it? IKEA’s outlets, marketing strategies, designs, and ability to play with customers’ minds are everything the brand is famous for. While their stores are five times the size of a football field it is really hard to step into the store and not have an opinion about it.

These gigantic stores offer a glimpse of your future rooms as you wander around the halls picturing what your future home would look like. The availability of cafeterias and daycare only adds to the temptation since the customer gets to enjoy as much time as they can forget about the magic of the outside world – it is like that wonderland once you step inside.

What Makes The IKEA Experience Pleasant?

“Part of their strategy is to take you past everything,” Alan Penn, a University College London professor who studied how shoppers navigate and buy at Ikea, told the National Post in 2012.

“They get you to buy the stuff you hadn’t intended on. And that, I think, is quite a trick. Further, the guided pathway gets customers into a passive mentality in which they are more prone to suggestion,” says Penn.

“You follow the yellow brick road. You hand over control of where you are and where you go next. That’s quite psychologically disruptive, and I think that’s the first step toward actually buying.”

IKEA’s Philosophy – Do It Yourself

IKEA customers always have an assembling story of their own. With their products, even the most minimalist and beautifully designed pieces have 10 billion parts that people have to put together to get the minimalistic design.

Part of the reason why IKEA’s furniture is reasonably priced is that let’s be honest you can’t expect your customers to pay a fortune when they are doing half the work. The pocket-friendly prices coupled with minimalistic and esthetically pleasing designs sure do catch the eyes of millennials and Gen-Z – giving them a chance to build a classy home on a budget.

Staying True To Quality

Even with the products, you buy on a whim – you will never have to question the quality and that’s the thing about IKEA. The consistency in the quality of the products is one factor that keeps the customers hooked. Even some of the biggest names as Walmart and Amazon don’t come close.

An Adult Wonderland

The whole IKEA experience is about comfort so that the customers can feel at home. The feeling will often make them want to replicate the emotions in building their own homes. It’s like peeking into the life of your future self – a rare customer experience that combines unique prices, quality, and service all in one.

Stay tuned to Brandsynario for the latest news and updates.

Meet The Designer Who Creates Works Of Art From Human Hair

Dr. Rida Qamar

Sep 26, 2022

Dutch designer, Sanne Visser — Image Source: Design Indaba

Our hair is fascinating as we braid it, style it, and cherish it. However, once it leaves our heads, they turn into a creep factor hanging onto the soap as well as, rummaging through the floors and ending up in the landfills. But did you ever think that you could create art from that hair?

The Hair Initiative by Dutch Designer

The architects have partnered with the Green Salon Collective, a U.K. company that takes salon waste like hair and recycles it into wool alternatives, particleboard-like sheets, and sausage-shaped floating barriers that absorb oil spills.

Dutch designer, Sanne Visser, described the material via video conference as being “very lightweight, flexible, oil absorbent, high in tensile strength — and it doesn’t require any extra energy, land, or water to grow.”

Visser is showing a new installation for London Design Festival (LDF) this month named ‘Extended’ after finishing a residence at London’s Design Museum to investigate recycling human hair. The artwork shows eight mirrors suspending from ropes made from hair that was gathered from West London barbershops.

She plans to eventually find a home for the art pieces in each of the eight salons and barbershops she collected hair from.

The Pareid Art Installation

GSC has also collaborated with architecture and design firm Pareid on an installation. The installation will be on display at this year’s LDF. It consists of two linked columns covered in hair and is located in a salon in West London. The project named ‘Chiaroscuro 1′ is made of felted hair and used as a surface covering.

Deborah Lopez, Pareid’s co-founder, shares how the process can only work with hair that is longer than 5 centimetres (about 2 inches).

“As a textile, [hair] is good because it can be used as acoustic material or insulation,” she says,

“The firm has also been testing it as an aggregate in harder materials. Much like straw in adobe bricks, hair could be used as fibre reinforcement,” she added.

The part of the period art portfolio includes dog leashes, netted bags, shoulder straps, and swings all Made of human hair.

“We are drawn to things that might be considered ugly or unappealing at first,” said Pareid. “Waste like human hair possesses a kind of icky quality — it has that confrontational element to it.”

Afro Hair Initiative

In 2020, french designer Alix Bizet addressed the issues of racialized identity, community experience, and marginalized beauty.

“I discovered, as a Black person, in society, there is good hair and bad hair — that’s where the project started. Looking at this discarded material, we can learn so much about society,” she said.

The collection features crown-like headpieces made from afro hair. The representation was done by people talking about their personal and professional experiences of afro hair in a series of podcast interviews.

Bizet also worked on a series of projects from afro hair named “Exchange” (2016), “Hair Matter(s)” (2016) and “Hair by Hood” (2017). As part of her collection, she made garments including hoodies from felted human hair. Her collection sparked discussions about how culture and identity are related to hair, and the role that hair salons play in communities.

Stay tuned to Brandsynario for the latest news and updates.

The Wise ‘Gogi’ Played By Ali Azmat In TLOMJ Finally Revealed

Web Desk

Sep 26, 2022

24th September 2022: As the release of the tremendously anticipated ‘The Legend of Maula Jatt’ set for 13th October gets closer, the filmmakers have unveiled character posters and Ali Azmat’s Gogi has finally been revealed.

Ali Azmat’s character poster is a great reflection of his role in the film as a wise and spiritual man that people look up to for help. Gogi is seen with long hair, a mustache and bright-coloured apparel in the film. The knowing look in his eyes in the poster is a great way to introduce his character to the audience. Ali Azmat has already fascinated the viewers with his character from the trailer, and now with the release of his character poster the audience is even more intrigued to see him in TLOMJ.

The film has been directed by the award-winning Bilal Lashari, known for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. With a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, TLOMJ is a hard reboot of the original 1979 ‘Maula Jatt’. Hamza Ali Abbasi, Fawad Khan, Mahira Khan, Humaima Malick, Mirza Gohar Rasheed and Faris Shafi are also a part of the star-studded cast.

The filmmakers have collaborated with Geo Films, Pakistan’s largest media group and an important contributor to the revival of Pakistani cinema, as their presenting partner. Locally, TLOMJ will be distributed by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known for his immense hard work and dedication to the Pakistani film industry. Internationally the film will be distributed by MovieGoers International.

Faris Shafi’s Loyal Look As ‘Mooda’ In TLOMJ Finally Unveiled

Web Desk

Sep 26, 2022

24th September 2022: With the release date of 13th October 2022 drawing close, ‘The Legend of Maula Jatt’ has unveiled the character posters for the film with Faris Shafi’s ‘Mooda’ being the latest reveal.

The character poster for Mooda sums up his role in the film in a very sublime manner. With light coloured apparel, a smooth shaved face, stone rings, and a wooden stake in his hand, Mooda stands strong in the poster. The actor will be seen essaying the role of a loyal friend who’s almost like a brother to Maula Jatt. The actor’s character has already captivated the audience from the trailer release.

Bilal Lashari’s Magnus opus has been produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. The screenplay has been written by Bilal Lashari and the dialogues are by Nasir Adeeb. Hamza Ali Abbasi, Fawad Khan, Mahira Khan, Humaima Malick, Ali Azmat, and Faris Shafi are some of the names amongst the cast.

The filmmakers have collaborated with Pakistan’s largest media group and an important contributor to the revival of Pakistani cinema, Geo Films as their presenting partner. TLOMJ will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known in the film industry for his immense hard work and dedication. Internationally the film will be distributed by MovieGoers International.

Mirza Gohar Rasheed’s Daunting Look As “Maakha” In TLOMJ Finally Revealed

Web Desk

Sep 23, 2022

23rd September 2022: Following the release of the trailer, the filmmakers have released character posters for ‘The Legend of Maula Jatt’ which hits theatres on the 13th of October. They have now revealed Mirza Gohar Rasheed’s character poster as ‘Maakha’ in the film.

Mirza Gohar Rasheed essays the role of the unhinged Maakha in The Legend of Maula Jatt. The character poster reveals his hooded dark look with kohl-rimmed eyes, scars on his face and a sword in his hand. Maakha’s look perfectly encapsulates the darkness of his character, spiking the level of intrigue amongst the audience. This is the first time ever that the actor will be seen playing such a different character in Pakistan.

The Legend of Maula Jatt is Pakistan’s most extravagant production to date and the film also boast an expensive star-studded cast. It has been directed by the award-winning Bilal Lashari, who is known for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. The screenplay has been written by Bilal Lashari and dialogues are by Nasir Adeeb. Hamza Ali Abbasi, Fawad Khan, Mahira Khan, Humaima Malick, Ali Azmat and Faris Shafi are some of the names amongst the cast.

Geo Films, Pakistan’s largest media group and a vital contributor to the Pakistani film industry’s revival, has partnered with the filmmakers as their presenting partner. The film will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is known for his dedication and contribution he has made to the film industry while MovieGoers international will be distributing it internationally.

Dawlance – Proud Sponsors of Pakistan Vs England T20 Cricket Series 2022

Web Desk

Sep 23, 2022

The leading producer of home-appliances and innovative electronic technologies in Pakistan – Dawlance has committed to be the sponsor of the upcoming Cricket Series, between Pakistan and England. A joint press-conference was held by the Pakistan Cricket Board (PCB) and Dawlance, at the National Stadium in Karachi, to announce this collaboration.

Over the years, Dawlance has been a resourceful partner with PCB, to promote healthy sporting activities, especially Cricket in Pakistan, whereby it also sponsored the Pakistan-Australia Cricket Series 2022 held recently. Dawlance has always been at the forefront, for promoting; sports, healthcare, education, culture and environmental sustainability in Pakistan, to create fresh opportunities for socio-economic growth, while improving the quality of life, nurturing talents of the youth and empowering the nation.

The Chief Marketing Officer of Dawlance – Syed Hasan Jameel stated that: The fact that England is touring Pakistan after 17 years for seven T-20 matches, makes these moments all the more special. Dawlance is committed to enrich this exhilarating experience for the spectators on Television and in the stadium. I wish Best-of-Luck to both the teams. May the best team win.”

Promoting Cricket as the favorite sport of the Pakistani nation, is a part of Dawlance’s vision for socio-economic development. Dawlance has also launched comprehensive development programmes in sync with the ‘Sustainable Development Goals’ (SDG) of the United Nations (UN). Being a wholly-owned subsidiary of Arcelik – the second largest manufacturing company in Europe, Dawlance also has a global vision for adopting global best-practices, to accelerate progress, conserve energy and establish higher standards of performance, to continue as the corporate leader in the technology sector.

ICCIA hosts 4th session of Best of Entrepreneurship session in the field of eCommerce to promote entrepreneurial ecosystem

Web Desk

Sep 23, 2022

The Islamic Chamber of Commerce, Industry & Agriculture (ICCIA) will conduct the “Best of Entrepreneurship Pakistan (BOE)” session in Karachi. The theme of the event is E-Commerce and Entrepreneurship in Pakistan and will highlight challenges faced by the industry as well as the opportunities it brings for young entrepreneurs.

The BOE event aims to share entrepreneurial trends and stories that will shape the future of e-commerce in the country. The audience will include Technical, and Vocational Education and Training (TVETs) focused on e-commerce, university students, aspiring entrepreneurs, and enthusiasts.

“ICCIA’s mandate is to develop and grow the private sector of the Muslim world. To increase the participation of our businesses in the global supply chains. To support the “resilience” and “sustainable” in the term resilient and sustainable economies. And this happens when there is a strong private sector that creates jobs and supports multiple socio-economic goals as well as increases the country’s productive capacity,” Ms. Aalia Jafar, Director of International Relations, Islamic Chamber of Commerce, Industry & Agriculture (ICCIA), said about BOE.

Prominent personalities, including Mr. Haider Zamin, Deputy Director TDAP, and Vice President of FPCCI will be present at BOE.

Notable names from the tech and e-commerce industry, such as Mr. Hamza Abdul Rauf, Co-founder & Director Telemart, Dr. Sara Saeed Khurram, Co-Founder & CEO Sehat Kahani, and Mr. Arif Lakhani, Co-Founder Qist Bazaar will share their experiences and the challenges they faced in their journey with an audience of more than 250 people. Dr. Abdullah Zafar Sheikh, Professor and Dean School of Business Studies (SBS), IBA will also be present at the occasion.

The session will be held on September 28th, 2022, between 2:00 pm – 5:30 pm at the Institute of Business Administration, IBA- City Campus, Karachi.

WHAT A NIGHT! Babar Azam Silences Critics with a Master Class!

Huzaifa Gaba

Sep 23, 2022

Babar Azam Silences Critics with a Master Class

Karachi’s national stadium was abuzz last night with loud roars and cheers from the crowd, celebrating the return of Babar Azam in full colours. The chants emanating from the stadium were so loud that one could hear it kilometres away, and why not? This was more than a match won; Babar Azam silenced his critics with a magnificent century in the 2^nd T20I against England.

Ever since, the first game of the Asia Cup, Babar Azam has been criticized heavily for his low score, lack of intent, and low strike rate, and the volume of that criticism has kept increasing with every game. Babar Azam accumulated only 68 runs from 6 outings at the strike rate of 107.93.

Although the whole Pakistan lineup was criticized over questionable team selection and low strike rates, captain Babar was in the line of fire because he failed to fulfill the expectations of the nation.

Strike rate mongers questioned his intent and demanded his demotion in the batting order to accommodate an aggressive batter at the top, who can play with ‘right intent’.

As Former fast bowler Aaqib Javed, said “These two openers are not going to win you tournaments. Take the two openers (Babar Azam and Mohammad Rizwan), the number one and number two players in the world. But such a player should know what to do”.

MoHamMaD RiZwAn AnD bAbAr AzAm ShOuLdN't OpEn FoR pAkIsTaN😆 pic.twitter.com/jcP9UMahcX

— CricTracker (@Cricketracker) September 22, 2022

However, the team management, did not press any panic button over the criticism and continued with Babar Azam and Rizwan at the top in the series against England and have already announced them as openers for the upcoming T20 World Cup. They also backed the players who participated in the Asia Cup, and almost kept the same team for England series and T20 World Cup.

Babar Azam was also questioned about the criticism in a press conference, and he looked very confident about bouncing back, saying the team doesn’t bother about all the noise outside the dressing room.

“We don’t listen to those from the outside sniping. There’ll always be criticism, and if you don’t do well, people are waiting to pounce. The fans always support us” said Azam.

Babar Azam showed glimpses of excellence in the first T20i against England, but could not capitalize on the good start. But in the second game, he walked down the ground with the intent to chase down the mammoth total of 200.

Deafening noise in Karachi for Babar Azam's hundred and his winning boundary. Some stunning shots in an unbroken 203-run opening partnership with Mohammad Rizwan to square the series

— Matt Roller (@mroller98) September 22, 2022

At the innings break, a target of 200 looked like a stiff task, even at a ground where average scores are high and three chases out of five are successful. Many fans have already lost hope there, considering the low strike rates of openers and unreliability of the middle order.

Babar started the chase slow and steady, while Rizwan kept taking risks, surviving twice, but as the saying goes, ‘luck favors the brave’, Babar brought up his half-century off 39 balls, and with eight overs remaining, the required rate, climbed to 12.

This looked tough, with two accumulators at the crease, however, when the going gets tough, the tough get going, and Babar Azam turned the beast mode on right there and he took control of the situation. After a lean patch in Asia Cup, Babar was back with a roar.

He hit English bowlers all over the park and the crowd, overjoyed with the return of the King to his kingdom, began chanting “Babar, Babar!”

🔊 Karachi has witnessed a Babar special 👑#PAKvENG | #UKSePK pic.twitter.com/vkblIu9icE

— Pakistan Cricket (@TheRealPCB) September 22, 2022

The whole atmosphere was buzzing as he nudged Curran into the covers for the single that made him the first man to hit multiple T20I hundreds for Pakistan, only 23 balls after acknowledging the applause for his fifty. Karachi stood to celebrate the masterful innings by Lahore’s favorite son.

After that, the match was almost over, they just had to fulfill the formality of completing the target, as the English team has already bowed down to the onslaught of Babar Azam, supported by Rizwan, who was overshadowed by Babar Azam’s masterclass.

Babar Azam ended the innings at 110 runs off 66 balls, with eleven fours and five sixes, while Rizwan played an equally good knock of 88 runs off 51 balls with the help of five fours and four sixes.

Chasing 200 without losing a wicket 😱 What an incredible batting display by the best in the world!! Babar Azam & Mohammad Rizwan putting on an absolute exhibition tonight 🔥👏 They timed that run chase to perfection! Well played @TheRealPCB 👏 #PAKvsEng

— James Taylor (@jamestaylor20) September 22, 2022

Pakistan chased the total in the final over without losing any wicket, breaking the record for the highest successful chase in T20 history without losing a wicket. The previous highest was 184 by Kolkata Knight Riders against Gujarat Lions in 2017, while the previous best in T20Is was 169 by New Zealand against Pakistan in 2016.

Record: Babar Azam has 10 hundreds from just 84 innings as a Pakistan captain.

— Johns. (@CricCrazyJohns) September 22, 2022

Babar Azam has proven to the world that he is arguably the best batter across the globe. Even though he was criticized for his slow starts and intent to accelerate, he threw all those narratives out of the park last night.

YouTube Introduces Cash for Creators to Confront TikTok

Web Desk

Sep 23, 2022

With its announcement to begin paying short-form video producers in a manner akin to – but less profitable than – the ad revenue shares it has been giving creators for long videos, for more than a decade, YouTube now has put a down payment on its future. The business is also taking steps to make music licensing for its producers simpler, alleviating a significant source of frustration for many.

The objective of the recent announcements is to simultaneously counter TikTok’s advances and reassert YouTube’s position as the greatest home for future Jason Derulos who may use it as a launching pad to expand their fan bases and career chances. YouTube Partner programme’s expansion will include makers of YouTube Shorts, providing them with a dependable revenue stream in a field that has not had any before.

The firm will also provide emerging creators access to a set of audience interaction tools if their work obtains less views. The goal is to make it easier for them to join YouTube’s comprehensive partner programme more swiftly and to stay on the platform rather than switching to rivals.

How many additional participants the initiatives may bring into its partner’s programme was kept a secret by the executives. They made it clear, however, that they hope the efforts attract a sizable new set of talent while offering existing talent new opportunities to experiment, for example, with issues unrelated to those that made them famous.

Sharing income is YouTube’s most effective countermeasure against TikTok as well as its most tried-and-true strategy, dating back more than a decade. The Chinese-based site, which gained popularity in the US during the epidemic and has since had a significant effect on pop culture and music, currently boasts more than 1 billion users who watch nonstop streams of 15–60 second-long video clips.

In reaction to TikTok’s explosive growth, YouTube, Facebook, and Instagram all introduced short-form services that have experienced similar growth. Shorts get 30 billion views every month from 1.5 billion people who are signed in to YouTube.

For some of its biggest short-form creators, YouTube already had a Shorts Fund, a $100 million pool of revenue designed to incentivize creators to try the format in its early days. According to Walpert Levy, YouTube’s Vice President, 40% of individuals receiving payment through the Shorts Fund have never previously received a cheque from YouTube. And the move to shorter videos is significant for YouTube, if not for the producers who have had to master a variety of platforms and formats in order to increase their income.

Short-form advertising differs from longer-form advertising. A 14-second short cannot have a 30-second pre-roll advertisement attached to it and expect viewers to watch it. As a result, the financial system is also distinct.

All short-form profits will go into a monthly pool, with eligible creators receiving their proportionate slice of a 45% share depending on views of their work, as opposed to the 55% revenue shares that YouTube gives long-form creators for adverts incorporated into their works.

That different compensation will help fund another endeavour that will address one of the most challenging aspects of social media creation: negotiating the convoluted, out-of-date music royalties system. A song’s producers can’t even recover their production expenses because obtaining the rights to use it frequently entails interminable contract talks, numerous red lines, and expensive charges that may actually require turning over all proceeds to the rights holder.

Later this autumn, the new Creator Music system will debut with a simpler interface that includes pre-licensed music from four independent labels. The developments represent a significant change for YouTube, which was founded 17 years ago.

The firm is currently among the largest ad-supported streaming video providers in the world, but it also has a sizable live streaming audience. Another key change in what YouTube is, but one that still fits into a much larger context, is the addition of short-form in a meaningful way to its economic structure and the current monetization of it with adverts and revenue sharing for artists.

Levi’s® Launches the Next Iteration of Buy Better, Wear Longer

Web Desk

Sep 23, 2022

Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Levi’s® is on a mission to help consumers love their jeans for decades, not seasons.

To support this effort, Levi’s® created a cinematic short film from the perspective of a pair of Levi’s that tells a multigenerational story: the film takes us through the life of Levi’s most iconic design, the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant, and wearable today as it was in the 1960s.

“The campaign speaks to Levi’s® legacy, durability, and appeal to a broad global audience. A pair of Levi’s® ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable — no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future” – Karen Riley-Grant, Global Chief Marketing Officer.

The Buy Better, Wear Longer campaign is both a plea and a promise. It’s a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose, and hold on to their clothes as long as possible, before passing them down to future generations. And it’s a commitment from the brand to continue its work on numerous fronts to be responsible stewards of the natural resources we use, to innovate across its design and manufacturing platforms to become more sustainable, and to move towards more circular products and practices across the board.

Climate, consumption, and community are at the core of our approach to sustainability, and Levi’s® is pursuing a variety of initiatives to support this vision: Investment in materials such as Cottonized Hemp and Organic Cotton, which reduce water consumption and pioneering Water<Less® manufacturing in denim. Most of all, Levi’s® has open-sourced their learnings and tools to affect broader change. Today, Levi’s continues to work alongside partners and leaders like Fashion for Good and the Ellen MacArthur Foundation to help shift the industry to a more circular model and Levi’s® R&D lab, WellThread®, constantly searches for radical new ways to make clothes that can reduce its environmental footprint.

“Reconfiguring supply chains takes time but we have found partners that are as concerned about their footprint, and are as excited to experiment as us. These collaborations have allowed us to introduce more circularity in how we make our products.” – Paul Dillinger, Vice President, Head of Global Product Innovation.

The Buy Better, Wear Longer short film is available to view (HERE), andhas launched worldwide across digital and social platforms. To build on their message, Levi’s® will also highlight stories from their partners and changemakers XiyeBastida, MelatiWijsen, and Emma Chamberlain, who have been an integral part of thecampaign since its launch last year and represent the next generation of voices on sustainability. For more information on Levi’s sustainability efforts, please visit https://www.levi.com/US/en_US/features/sustainability. We havealso released our new sustainability report and an expanded slate of sustainability goals.

Pakistan’s beleaguered auto industry walks into the ‘survival of the fittest’ mode

Abubakr Hussain

Sep 23, 2022

As the country struggles to increase and maintain its foreign exchange reserves, the auto sector, which is seen as one of the culprits for the country’s current economic crisis, is badly struggling.

The State Bank’s forex reserves have depleted to $8.6 billion that can cover only just over a month of imports. Just to give a context, India is six times bigger by population than Pakistan but it has a reserves of $551 billion – 64 times more than Pakistan. Adjusting for population, India has over ten times more per capita forex reserves than Pakistan. The government of Pakistan is trying to increase reserves by any means possible to stabilize the economy.

The reason for this lack of reserves in the country is high imports and low exports. The auto sector is one of the sectors that are highly dependent on imports to conduct their operations.

According to one key auto sector official, if we try to evaluate the total imported component of cost in an average car in Pakistan, it is 90%.

It means if the cost of a car is Rs1 million then Rs0.9 million comes from imported parts and raw material because the domestic parts manufacturers also use imported components and raw material to manufacture the final product.

“Only labor is local in the industry. Almost everything else – parts, sub-components and raw material are imported,” the official said.

The government has put several restrictions on the sector to reduce losing important forex reserves. The recent floods and devastation of the crops have also put stress on the reserves since Pakistan is now forced to import food items as well such as tomatoes and onions to control shortages and skyrocketing prices.

Therefore there appears no respite for the auto sector in the near future. The auto sales have already started plunging. One after another, companies are announcing scheduled production shutdowns.

Moreover, high car prices, restrictions on auto financing, high inflation and reduced buying power are all also putting pressure on the auto industry. Where will all these take the auto industry?

Several companies entered into Pakistan’s auto fray in the aftermath of auto development policy 2016-21 such as Kia, Hyundai, Changan, United Motors, DFSK, MG Motors and Proton. These were in addition to established players such as Toyota, Honda and Suzuki.

The newcomers have increased competition in the sector but coupled with the economic crisis, they may not all survive for long as the competition will become cutthroat.

“Not all companies are going to survive,” said a key official of one of the new entrants. “The ones with strong groups behind them will survive.”

“It is because the competition will force companies to keep high inventories in order to cater to car buyers as soon as possible. The ones with high inventories will be able to attract customers,” the official said.

With high prices and few buyers in the market, the next battle between the car companies will be fought on who will be able deliver cars quickly.

“Inventory financing is not a child’s play. I am talking about billions of rupees of risky investments. Many will not be able to compete and only the ones with strong finances will sustain,” the source added.

Finding Love In The Metaverse – Feasible Or Not?

Lyza Rashid

Sep 23, 2022

Dating.com, an online dating site, is joining hands with meta. Did you ever think meta could help you find love? Well, think again because it’s happening now and they’re pretty serious about it. Virtual reality and dating don’t seem like the best pair but here’s how they’re making it work.

What’s Going On?

Dating.com is joining forces with virtual reality (VR). The business is now launching a “meta-dating place for modern singles” in Decentraland. This is a blockchain-powered online community that has grown to be a well-liked entry point into the overwhelming metaverse.

In order to promote its new service, Dating.com asserts that online dating is superior to in-person dating. An issued statement said, using avatars to date in virtual reality “allows users to form connections without any of the materialistic judgments in the external, physical world.” According to them, in online dating, you can find love without worrying about spending time and money. Singles may develop relationships centered on personality, similar beliefs, and shared interests.

What Are They Doing?

The dating site is also supporting the removal of geographic restrictions. They are now promoting their site as a place “where distance is no barrier to finding a match.” As a result, it will launch its new online dating service with what they call “the wedding of the year.” Confused about it? Well, three “intercontinental couples,” who all met on Dating.com, will be joined in “blockchain marriage.”

Obviously, the marriage documents will be NFTs (users will also be able to donate NFTs to one another while mingling in the virtual space). They’re the token of digital love, get with the times!

Virtual Dating

Virtual dating is a form of dating which is focused on digital avatars rather than actual people. It is slowly becoming a part of our mainstream culture. We Met in Virtual Reality, a VR-only documentary that recounts the love stories of couples who first connected through VRChat was released by HBO. Since COVID-19 people have been relying on technology to find love. Do we think this can be the start of something life-changing?

Stay tuned to Brandsynario for the latest news and updates.