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Pakistan’s beleaguered auto industry walks into the ‘survival of the fittest’ mode

As the country struggles to increase and maintain its foreign exchange reserves, the auto sector, which is seen as one of the culprits for the country’s current economic crisis, is badly struggling.

The State Bank’s forex reserves have depleted to $8.6 billion that can cover only just over a month of imports. Just to give a context, India is six times bigger by population than Pakistan but it has a reserves of $551 billion – 64 times more than Pakistan. Adjusting for population, India has over ten times more per capita forex reserves than Pakistan. The government of Pakistan is trying to increase reserves by any means possible to stabilize the economy.

The reason for this lack of reserves in the country is high imports and low exports. The auto sector is one of the sectors that are highly dependent on imports to conduct their operations.

According to one key auto sector official, if we try to evaluate the total imported component of cost in an average car in Pakistan, it is 90%.

It means if the cost of a car is Rs1 million then Rs0.9 million comes from imported parts and raw material because the domestic parts manufacturers also use imported components and raw material to manufacture the final product.

“Only labor is local in the industry. Almost everything else – parts, sub-components and raw material are imported,” the official said.

The government has put several restrictions on the sector to reduce losing important forex reserves. The recent floods and devastation of the crops have also put stress on the reserves since Pakistan is now forced to import food items as well such as tomatoes and onions to control shortages and skyrocketing prices.

Therefore there appears no respite for the auto sector in the near future. The auto sales have already started plunging. One after another, companies are announcing scheduled production shutdowns.

Moreover, high car prices, restrictions on auto financing, high inflation and reduced buying power are all also putting pressure on the auto industry. Where will all these take the auto industry?

Several companies entered into Pakistan’s auto fray in the aftermath of auto development policy 2016-21 such as Kia, Hyundai, Changan, United Motors, DFSK, MG Motors and Proton. These were in addition to established players such as Toyota, Honda and Suzuki.

The newcomers have increased competition in the sector but coupled with the economic crisis, they may not all survive for long as the competition will become cutthroat.

“Not all companies are going to survive,” said a key official of one of the new entrants. “The ones with strong groups behind them will survive.”

“It is because the competition will force companies to keep high inventories in order to cater to car buyers as soon as possible. The ones with high inventories will be able to attract customers,” the official said.

With high prices and few buyers in the market, the next battle between the car companies will be fought on who will be able deliver cars quickly.

“Inventory financing is not a child’s play. I am talking about billions of rupees of risky investments. Many will not be able to compete and only the ones with strong finances will sustain,” the source added.

Finding Love In The Metaverse – Feasible Or Not?

love meta-verse
Image Source: Medium

Dating.com, an online dating site, is joining hands with meta. Did you ever think meta could help you find love? Well, think again because it’s happening now and they’re pretty serious about it. Virtual reality and dating don’t seem like the best pair but here’s how they’re making it work.

Read more: 6 Places In Karachi That Are Offering The Best Sushi

What’s Going On?

Dating.com is joining forces with virtual reality (VR). The business is now launching a “meta-dating place for modern singles” in Decentraland. This is a blockchain-powered online community that has grown to be a well-liked entry point into the overwhelming metaverse.

love meta-verse
Image Source: Drum

In order to promote its new service, Dating.com asserts that online dating is superior to in-person dating. An issued statement said, using avatars to date in virtual reality “allows users to form connections without any of the materialistic judgments in the external, physical world.” According to them, in online dating, you can find love without worrying about spending time and money. Singles may develop relationships centered on personality, similar beliefs, and shared interests.

What Are They Doing?

The dating site is also supporting the removal of geographic restrictions. They are now promoting their site as a place “where distance is no barrier to finding a match.” As a result, it will launch its new online dating service with what they call “the wedding of the year.” Confused about it? Well, three “intercontinental couples,” who all met on Dating.com, will be joined in “blockchain marriage.” 

love meta-verse
Image Source: Digital Terminal

Obviously, the marriage documents will be NFTs (users will also be able to donate NFTs to one another while mingling in the virtual space). They’re the token of digital love, get with the times!

Virtual Dating

love meta-verse
Image Source: Adjust

Virtual dating is a form of dating which is focused on digital avatars rather than actual people. It is slowly becoming a part of our mainstream culture. We Met in Virtual Reality, a VR-only documentary that recounts the love stories of couples who first connected through VRChat was released by HBO. Since COVID-19 people have been relying on technology to find love. Do we think this can be the start of something life-changing?

Read more: NGOs Reveal One Person Dying Of Hunger Every Four Seconds

Stay tuned to Brandsynario for the latest news and updates.

In A Rush? 7 Foods You Can Make In A Microwave

Image Source: Bigger Bolder Baking

A microwave is nothing short of a magic tool that can be used in many ways besides just reheating your food. It is a great tool to quickly whip up something delicious and mouthwatering. While saving time it also provides a cost-effective way of cooking method,  the variety of dishes you can create in a microwave may vary from mug cakes to mashed potatoes.

Take a look at our pick from the delicious microwave recipes you can create quickly.

1. Chocolate Mug Cake 

Looking for a quick dessert fix? This chocolate mug cake recipe will have you forget about those midnight hunger pangs in no time. This easy recipe is a perfect option for breakfast, lunch, or dinner menus and can be served at kids’ parties.

2. Microwave Mug Pizza 

Want pizza without the hassle of baking one? Look no further! The mug pizza recipe might not have bread but it has all the goodness of veggies and cheese. The best part? You can add as much cheese as you like and no one will be able to judge.

3. Cheesy Maggi Bowl

While we all love ourselves cheesy ramen, no one like to spend time cooking noodles. So turn the three-minute maggie recipe into a one-minute quick maggie bowl, with lots of pepper and cheese topping to add an extra kick of spice.

Read More: 3 Nourishing Soups To Help Fight Cold & Boost Your Immunity

4. Baked Potato 

We need no reason to eat a potato. Well, have you ever refused fries? Yeah, we didn’t think so either. This baked Potato recipe is the softest potato you might have ever tried. Add seasonings and toppings accordingly and it can serve as a perfect side dish for your dinner parties.

5. Egg Casserole Recipe

Want a quick egg recipe for breakfast and brunches? We present you with this one-of-a-kind egg casserole to help you kick-start your day with lots of nutrients in one dish.

6. Mac & Cheese – Three style

Mac & cheese has to be everyone’s favourite microwave recipe. However, if you are already tired of making it one way try these three different styles to spruce your taste buds.

7. Vanilla Sponge Cake

If you are not a dessert lover but still want something for your evening tea then this easy vanilla sponge cake recipe is the perfect option for your tea parties.

Read More: 6 Places In Karachi That Are Offering The Best Sushi

Let us know which ones have you tried or would love to try! Happy eating!

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Brilliantly Levi’s Is Making Consumers Buy ‘Better Jeans’

levi's buy better
Image Source: Youtube

Levi’s latest ad is an important and interesting lesson on sustainable fashion. The denim brand has made its name around the globe for its designs and fit but they’re shifting attention to longevity. How long do Levi’s last? Read and watch their ad here:

Read more: Balenciaga Introduces Shoelace Earrings And People Are Losing It

What’s Going On?

Brands and customers should both become accustomed to the idea of long-term ownership. A person is less likely to throw something away in a year if they shop knowing it will last very long. This way, even if they outgrow or become weary of it, they wouldn’t dare just throw it away. They would be thinking about long-term ownership. Even if the new home was a thrift store or resale shop, they would find one for it.

levi's buy better
Image Source: Youtube

What Does Levi’s Want?

Levi’s wants its customers to wear their jeans in that way. They brought attention to their 501. This pair has been around since 1947 in its current form. (But if you’re just going by the name, it’s much longer; 1890 to be exact.) Levi’s new Buy Better, Wear Longer ad demonstrates how a pair of jeans purchased has a life of its own. For instance, if bought in 1975, the pair may end up in the possession of a totally different person in 2022.

Here’s the ad:

You can watch how the unfinished pair gradually ages, how holes were made, and when and where patches were ironed on before being eventually taken off. At least for blue jeans, it’s entertaining and a welcome reminder of how little has changed. 

levi's buy better
Image Source: Youtube

How does something, the same as so many decades old, last till today? There truly is something timeless in the 501.

Plea and Promise

levi's buy better
Image Source: Youtube

Many argue that the jeans manufactured back then are considerably superior to those made today. However, Levi’s claims that this campaign is both a “plea and a promise.” It promotes healthier buying practices and it also represents a promise to produce goods that are both more cost-effective for you. Let’s not forget the most important part: they are better for the environment (i.e. longer-lasting). Wouldn’t it be wonderful if your jeans were worn by someone in 2062?

Read more: Why Are People Asking ‘Almarai’ To Change Its Packaging

Let us know what you think about this ad by Levi’s in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Obesity In Teenagers – What Preventive Measures Should Be Taken To Avoid It?

Image Source: The Heart Foundation

Obesity is a common health issue and is gaining momentum by the day. It is defined as having a high percentage of body fat. A body mass index (BMI) of 30 or higher is an indicator of obesity.

Over the last few decades, obesity has become a considerable health problem. The changing dietary pattern and the consumption of refined carbs have only added to the problem. The chances of obesity increase as children get older. Over the last two decades, the number of obese children has nearly doubled.

For most children, being overweight is the result of unhealthy eating patterns (too many calories) and too little physical activity. Since these habits are established in early childhood, efforts to prevent obesity should begin early.

Promoting a healthy lifestyle among children is one way to maintain healthy children. There are certain preventive measures that can ensure that the children are healthy and not overweight. Here are some ways to counteract obesity in children.

1. Healthy Eating 

Instilling healthy eating habits in children when they are young has great benefits. These habits allow them to develop a healthy lifestyle late in adulthood. Likewise, overeating is another way to gain excessive weight. The excessive fuel in the body is stored as fat resulting in obesity. Encourage your children to only eat when they are hungry and in adequate amounts.

Image source: healthline

2. Physical Activities

The chances of obesity drastically reduce in children who are more involved in physical activity than those who like to sit their way through life. WHO recommends at least sixty minutes of daily activity for children which can include any form of exercise or sports.

Read More: 10 Quick And Easy Snacks That Can Help You Lose Weight

3. Limit Screentime 

More screen time means less physical activity. Since exercise plays an important role in preventing obesity – it is advised that children must be pushed for outdoor activities rather than those on computers and TV.

Image source: healthline.com

4. Adequate Sleep

Research has shown that lack of sleep has direct links to obesity. According to experts, the same can be seen in adults. Hence, a healthy sleeping pattern including a nighttime routine and a proper sleep schedule is great to combat the problem.

5. Be A Role Model

Parents who engage in physical activity and a healthy lifestyle can set an example for their children. Your child will most likely do the same.

6. Remove Temptations

Stocking up the pantry with all sorts of junk food can do more harm than good. Removing sources of added sugars, junks, sodas and other unhealthy snacking options can lead to fewer cravings and hunger pangs.

Image source: healthline

Read More: Here’s How 10-Year-Olds Are Losing One Night Of Sleep Every Week

Stay tuned to Brandsynario for the latest news and updates.

Humaima Malick like never seen before as ‘Daaro’ in ‘The Legend of Maula Jatt’

22nd September 2022: Humaima Malick’s character poster as Daaro for ‘The Legend of Maula Jatt’ has finally been revealed for the audiences. Previously the team had unveiled Fawad Khan, Hamza Ali Abbasi & Mahira Khan’s character poster with the release of the movie set for 13th of October drawing closer.

Humaima Malick’s character poster presents her daring persona in TLOMJ, with dark eye make up and nude lips, talis-man-inspired jewellery and a dagger to compliment her look.
The actress will be seen playing a strong, bold woman, something that was not common during that time period. Audiences are excited to see the way Humaima will be portraying this role and the styling and make up add characterisation to her role.

The Legend of Maula Jatt is one of the most expensive films to come out of Pakistan, with international standard VFX expertise and one of the most expensive ensembled star cast. The film has been directed by Bilal Lashari who is well known in the film industry for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. With a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, TLOMJ is a hard reboot of the original 1979 ‘Maula Jatt’. Mirza Gohar Rasheed, Ali Azmat, Faris Shafi are just a few of the many other stars who are a part of the film.

The filmmakers have partnered with Pakistan’s largest media group and an important contributor to Pakistani cinemas revival, Geo Films as their presenting partner. The film will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known for his devotion and the contribution to the Pakistan film industry while MovieGoers Entertainment will distribute the film internationally.

Emirates adds another feather in its cap with Gerry the Goose ‘Fly Better’ campaign

Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world’s largest international airline, and choose to ‘Fly Better’.

From September, the global ad campaign will be in full flight across the USA and Europe, reminding customers that Emirates provides an ‘impeckable’ travel experience on-board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To compliment the ‘best-in sky’ offering, Emirates also offers an impressive on-ground experience– through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3” personal entertainment screen.

‘In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,’ said SVP of Marketing & Brand at Emirates, Richard Billington. ‘Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.’

Gerry the Goose Bio

Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (GCI). The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.

Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting with the USA on the 30th August, followed by Europe.

Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.

Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.

Gerry the Goose admires the acting work of Ryan Gosling, who he says ‘gives him goose bumps’.

Google launches Career Certificates, including 15,000 scholarships to provide digital training opportunities for all Pakistanis

Google launched Career Certificates today to offer flexible learning paths for all Pakistanis to enable learners to develop their knowledge and acquire digital skills for in-demand jobs. In its mission to Unlock Pakistan’s Digital Potential, Google has also reinforced its commitment to enable an equitable and inclusive digital economy by offering 15,000 scholarships by this year through local partners – IRM and Ignite, comprising education institutions, industry partners and nonprofits.

A report by AlphaBeta found that if leveraged fully, digital technologies could create up to PKR 9.7 Trillion (USD 59.7 Billion) worth of economic value annually in Pakistan by 2030. Pakistan’s ICT sector has witnessed remarkable growth over the past decade, boasting an average annual revenue growth rate of 20-30%. ICT-related exports currently exceed US$5 billion, and the Ministry of IT & Telecommunication believes the sector has the “potential to become the [nation’s] largest export industry” in the coming years. Currently, roughly 4.7% of Pakistan’s labor force is employed in the ICT sector, of which 6% – or ~200,000 workers – are women. The ICT sector also has the largest number of job vacancies, based on data from Pakistan’s leading job portal, Rozee.pk.

Farhan Qureshi, Google’s Regional Director for Pakistan, Bangladesh & Sri Lanka, said “Today, we are proud to announce the launch of Google Career Certificates, a program under the umbrella of Grow with Google. In partnership with IRM and Ignite, we are also providing scholarships for 15,000 learners to earn certificates at no cost. The endeavour reflects the commitment of Google to playing a vital role in order to ensure the growth of the country’s digital ecosystem. The certification program will provide new opportunities, allowing developers, students, teachers, job seekers, and businesses to grow exponentially. Partnerships are built with both public and private sector as we aim to uplift the digital industry in Pakistan”

Available on the online education platform Coursera, Google Career Certificates are self-paced online training programmes that enable learners with no prior experience or a degree to unlock new job opportunities in 6 areas – data analytics, IT support, IT automation, project management, UX Design, and digital marketing & e-commerce. Each certificate is created by Google’s in-house experts and designed to equip learners with fundamental skills through hands-on learning, allowing them to progress at their own pace while studying or working.

Syeda Dur-e-Hassan Rizvi, Data Science Trainee at Institute of Engineering Career, said “Although challenges and obstacles may stand in the way, it’s crucial to persevere if you want to succeed. After dipping my toes into the world of data, I have now finished the Google data analytics certification – It was a fantastic learning opportunity. I feel more confident and ready to learn and grow more!”

Muhammad Zunnurain Hussain, Assistant Professor, Dept. of CS Bahria University Lahore Campus, said “This certification has greatly impacted my professional life; I have been recognized globally, and have started receiving job offers from across the globe. Sky is the limit!”

To provide the opportunity for even more Pakistanis to benefit from Google Career Certificates, Google will offer scholarships for 15,000 learners to earn a certificate at no cost. Google will partner with IRM and Ignite to distribute the scholarships.

Travelling to Europe This Fall? Keep in Mind a Few Things

Image Source: Euronews

The pandemic hit the travel industry in unprecedented ways, completely restricting travel and tourism around the world, and bringing airports to a standstill. Aviation was one of the worst-hit industry, and it was thought that it would take a few years for it to get back to the (pre-covid-19) normal. However, tourism is picking up sooner than expected and travel is witnessing an all-time high with people congesting airports to compensate for the time lost staying indoors.

If there is anything now that can impede travel, it could be the new, modern world issues, such as the Russia-Ukraine war, gas shortage, and droughts in Europe as well as the rising inflation. Hence, here is what you need to know before you make plans to travel during the last few months of 2022.

The City of Lights, Paris, is becoming dark. One example of how tourist locations are adjusting to various challenges hitting the travel industry this fall is the Eiffel Tower, which is turning off its lights earlier at night to conserve electricity. In addition to that, extreme weather conditions leading to a high number of wildfires and devastating storms have been reported in many tourist destinations.

The good news is that there are strategies to reduce the confusion and adjust to the change.

Image Source: CBS News

Look for low-energy options

The cost of running swimming pools and air conditioning can mount up quickly because electricity prices are rising at alarming rates throughout the US and Europe. If you’re planning a long trip, follow the lead of many Europeans and rent a place in a nation where electricity prices are now capped (France is one such example).

Rethink activities centered on water

Keep in mind that there may be restrictions in place to control water consumption. An empty pool is less enjoyable than one that is filled, especially if you paid a premium for it. For instance, France is currently considering closing public pools and prohibiting people from replenishing their private pools. If you intend to hike or go swimming in a lake or river, check the water level first. Even canoe and pedal boat rentals may be affected.

Rethink evening activities

If the nighttime lights in tourist cities are switched off, will strolling still be appealing? All public buildings in Paris and other large French cities will now have their lights turned down starting end of September.

Have backup plans for alternative means of travel

Image Source: Unsplash

Travel could be hampered by extreme heat. The New York Times claimed that severe temperatures make it unsafe for planes to fly and that train tracks can buckle (stoking fears in London over the summer).

Travel at the end of peak fall

Years ago, shrewd visitors to the south of France chose April/May or September/October because there were fewer tourists, the weather was more pleasant, and the Mediterranean heat (and its costs) weren’t as extreme. But it’s becoming more and more apparent that travelling during periods that were once considered off-peak is now essential, not merely advantageous.

As a result, prices are rising throughout fall and the customary peak season is now prolonged.

A Passwordless Future? What is Stopping Businesses?

Image Source: Document Solutions

Everyone detests passwords. The majority of us have trouble remembering them, sometimes along with our usernames because there are so many email and social accounts now. Hence for us, passwordless authentication is great news and option, and what’s more, experts claim that it is now simpler and more secure to log in to platforms, making it practically difficult for hackers to obtain passwords, phish, or replay credentials.

But why don’t we already live in a password-free world? Business leaders have engaged in a great deal of discussion and debate over the hurdles to passwordless entry, leading to the identification of a few key impediments. Here are some of the most common ones preventing progress, along with solutions.

Seeing passwordless as just another tech update

When talking about new projects, existing username and password solutions aren’t always the top priority in terms of technology. By informing internal stakeholders that it’s as much an organisational transformation as it is a technological one and proving these assertions with statistics, leaders may ignite internal dialogues about security and passwordless authentication. There will be a lot of work to be done behind the scenes, but eliminating passwords from an employee’s work experience completely can lead to significant changes in how they work. For example, they won’t have to reset their passwords ever again, and, most importantly, security risks like phishing will no longer exist.

Thinking ‘passwordless’ is all or nothing

It is conceivable to begin deployment with a specific group of users or clients, such as a group of people who are more likely than average to prefer password-free access or a high-risk group like the C-Suite. Or, even better, give all users the option of passwordless access so they may choose to opt-in rather than out.

There are several methods to begin a passwordless journey that aren’t exhaustive. Starting small allows you to gather evidence of success and information that will benefit the company as it moves farther toward passwordless authentication.

Worrying about causing a CX issue when a customer or employee gets a new device

Image Source: Tech Crunch

Passwordless, to put it simply, effectively ties a person’s identity to their gadgets, such as a phone or laptop. However, what occurs when a worker receives a new phone? A CIO may not be able to stomach the potential customer experience (CX) nightmare that may result, but it doesn’t have to be that way. In the worst situation, a user would be unable to log in, which would necessitate a dreaded call to the help desk. But a number of fallback methods, such as a magic link to their email, push authentication, a QR code, or resorting to a one-time passcode or pin, can be useful. IT directors may integrate a procedure into current employee manuals and communications to facilitate a smooth transition to a new device rather than acting as a genuine barrier. As with anything else, it merely takes planning to transition to a passwordless posture without creating any CX difficulties around lost or new devices.

Needing to rewrite legacy apps

When it comes to passwordless integration, enterprises frequently worry about how to manage legacy apps. Do all of those applications need to be updated or rewritten? The simple answer is no, but a good identity provider will offer the technology you can use in front of that app to act as the translator, saving you from having to rebuild those apps or create bespoke logic around them.

Before becoming passwordless, there are multiple things to think about, but it’s a path that demands careful contemplation. Passwords are not only inconvenient, but they also increase the risk of security breaches. We need to make progress in order to completely eradicate them and push towards frictionless, secure authentication because so much of our daily lives now take place online.

NGOs Reveal One Person Dying Of Hunger Every Four Seconds

ngo person dying
Image Source: Oxfam

A recent report by NGOs comes bearing a terribly concerning report. Recently, over 200 NGOs have issued a dire warning estimating that one person dies of hunger every four seconds in the world. They are calling for swift international action to “stop the spiraling global food crisis.” Why is it spiraling and what is being done to curb it?

Read more: Pepsi-verse? The Pepsi Logo Has Been Transformed Into A Portal

Who Reported What?

On Tuesday, 238 organizations from 75 nations, including Oxfam, Save the Children, and Plan International, voiced their urgent concerns. They spoke about the rising rates of hunger in an open letter to world leaders gathered in New York for the United Nations General Assembly. It was stated in a statement that “a startling 345 million people are currently experiencing severe hunger, a statistic that has more than doubled since 2019.”

ngo person dying
Image Source: newsbox

They also claimed, “Famine is about to strike Somalia once more. It is worsening despite pledges from world leaders that it will never happen again in the twenty-first century. In 45 countries around the world, 50 million people are on the verge of hunger.” The NGOs calculated and estimated that 19,700 people are thought to be dying from hunger every day, equating to one death from hunger every four seconds.

Why Is This Even Worse Than Before?

One of the signatories of the letter, Mohanna Ahmed Ali Eljabaly from the Yemen Family Care Association had powerful words to say. He added, “It is abhorrent that with all the technology in agriculture and harvesting techniques today, we are still talking about starvation in the 21st century. He explained that “Hunger never has just one cause.” Moreover, this is not a particular content or nation’s issue. This reflects the unfairness of all of humanity.

ngo person dying
Image Source: News 24

He suggested that “We must focus immediately on delivering food that will save lives.” Moreover, he also called for longer-term assistance so that individuals can take control of their destinies and provide for their families.

What Has Made It Worse?

ngo person dying
Image Source: Asia News

Yes, it is the 21st century. We have flying cars now, why is starvation still an issue? As the member of UN added, with all the technology in the world we have somehow made these aggravating issues worse. The pandemic and the recent droughts can be the major causes— they’re putting the impoverished nations even back.

Read more: Is 2022 The Driest Year On Record?

Stay tuned to Brandsynario for the latest news and updates.

6 Shows On Netflix You Need To Watch To Learn More About Money & Investment

shows netflix learn money
Image Source: Netflix

Let’s be real. For many of us today, the main source of information is Netflix. You want to learn about something? Simply hop onto Netflix and whip out the documentaries or shows on the topic. Given the current financial crisis the world is going through, it’s the best time to learn about money. Here are the shows you need to watch:

Read more: Here’s How 10-Year-Olds Are Losing One Night Of Sleep Every Week

1. Dirty Money

This Netflix documentary TV series highlights numerous corporate wrongdoings and corruptions. The second season just came out! In Season 1, it reveals well-known companies like Volkswagen who have been involved in a massive fraud. 

2. All The Money In The World

This is based on a real account of the kidnapping of John Paul Getty III. In 1973, kidnappers ask J. Paul Getty, a billionaire, for $17 million in exchange for his grandson’s release. Despite the pleadings of his ex-daughter-in-law Gail, Getty refuses to pay a single cent. Instead, he hired Fletcher Chase, an ex-CIA operative and consultant, to organize a rescue operation to free his grandson without paying the demanded ransom. That’s how you keep your money!

3. Inside Bill’s Brain: Decoding Bill Gates: Limited Series

Boy, do we all need to see this. This three-part Netflix documentary reveals the fundamentals of Bill Gates’ life. There’s everything in it from his early years to managing Microsoft, his marriage to Melinda, and the charitable foundation they co-manage. The Netflix documentary gives us a closer look at Bill Gates as a person, his accomplishment, and what made him a billionaire.

 

4. Billions

Are you ready to be enthralled by the daily activities of the hedge fund king, Bobby Axelrod? It has fantastic casting which is another reason to watch it. While the US district attorney searches for ways to bring Bobby Axelrod to justice for insider trading, the TV show follows his luxurious lifestyle. 

5. Laundromat

This one’s full of suspense. A woman lost her husband in a tour boat accident and was left a widow due to bribery, corruption, and money laundering. She unexpectedly exposed the corruption of insurance companies, shell businesses, and offshore accounts as a result of her attempts to obtain the insurance settlement. To what lengths will she go?

6. Money, Explained

A light-hearted and short documentary series about money and the possible minefields we may encounter. Each episode of this series, narrated by celebrities Tiffany Haddish, Bobby Cannavale, Edie Falco (and more), addresses a different financial issue. It has witty narration, animations, and interviews with financial experts. Each quick 20-minute episode contains something new, even if you are an expert in personal finance. Time to find out is now.

Read more: YouTube Partner Program Paves New Methods For Content Creators To Earn…

Stay tuned to Brandsynario for the latest news and updates.

Here’s How A Fly Leaves Disease On Your Food Via Vomit

Common houseflies are known to be more than just annoying creatures. Their capacity to cause disease in humans is worse than we think. Since they have no teeth, they eat by slurping fluids through their nose.

Once they land on solid food, they spit their saliva on it. The saliva liquefies the food for them to drink. They feast on nasty things like faeces and rotting meat, which can be teeming with harmful, infectious bacteria. This bacteria can get in and on the fly.

The fly can then transfer the bacteria from its food to humans. It’s believed that flies can transmit over 65 diseases to humans. These diseases include typhoid fever, cholera, and tuberculosis.

Biting & Sucking Flies 

For a long time, the studies conducted were focused on biting flies who are known for leaving diseases in the bloodstream. However, according to the latest research non-biting flies vomit is considered a far greater risk to human health.

“I’ve been working on synanthropic flies since I was a graduate student in the 1960s,” says study author John Stoffolano, professor of entomology at UMass Amherst’s Stockbridge School of Agriculture, in a university release.

“And synanthropic flies have largely been ignored. Blood-feeding flies have taken the limelight, but we should pay attention to the ones that live among us because they get their nutrients from people and animals that shed pathogens in their tears, faeces and wounds.”

Read More: 3 Nourishing Soups To Help Fight Cold & Boost Your Immunity

How Flies Spread A Disease?

When a fly touches down on the food, that’s not the only thing it touched that day. Flies often sit on stuff, like a dumpster or decomposing food, that’s full of microbes. The germs can hitch a ride and, if the fly stays put long enough, hop onto your meal. This is much more dangerous than their saliva because some of the microbes can cause diseases. Once the housefly feeds on anything it fills its crop.

“The crop is like a gas tank,” Prof. Stoffolano explains, “a place to store food before it makes its way into the digestive tract where it will get turned into energy for the fly.”

Image source: universityofsydney

The crop of the fly intends to store a large amount of food without having to neutralise any of it since it lacks digestive enzymes. Hence, reducing the incidence of killing harmful pathogens.

Researchers have deemed that this topic is currently understudied and requires extensive knowledge to study the behaviour of houseflies and how they can spread disease from one to another.

Image Source: FIU News

The incubation period, the proliferation of harmful pathogens in the gut and the disease-carrying capacity are some of the things which need to be understood.

According to Prof. Stoffolano, “It’s the little things that cause the problems, our health depends on paying closer attention to these flies that live with us.”

Read More: 10 Quick And Easy Snacks That Can Help You Lose Weight

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6 Places In Karachi That Are Offering The Best Sushi

This Japanese cuisine transcended borders some decades ago and ever since then, captured our hearts very rightfully so. The meticulously curated food picks wrapped in the mesh of rice and sprinkled with sesame are just one variation of it. While sushi doesn’t suit everyone’s palate, there is still a huge number of people who like to devour Japanese delicacies. Hence, for those, we have curated a list of delicious sushi restaurants in Karachi.

Here are six must-visit places for sushi lovers.

1. Cocochan 

Cocochan is known for offering a delicious variety of sushi at a reasonable price point. Their variety is often fresh and consistent when it comes to taste. While Cocochan is famous for its elaborate Mandarin, Asian and Thai cuisine, it also offers one-of-a-kind Japanese ‘All-you-can-eat’ buffet nights to satisfy the cravings of sushi lovers.

2. Fujiyama

Fujiyama is a Japanese eatery that is serving authentic Japanese cuisine. The wide variety of sashimi and sushi on the menu comes with breathtaking views of Karachi. Their star option is the rainbow sushi which has been a fan favorite for a long time. Head over to Avari Towers if you want to try sushi at Fujiyiama.

 

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3. Tao

Tao is a local eatery known for serving authentic Japanese cuisine in the vicinity of Defence and Clifton. Their variety of Sashimi, Sushi, House rolls, and Makimono, as well as spicy Salmon Maki and Tempura Maki, are some of the most loved picks among sushi eaters.

Read More: 10 Quick And Easy Snacks That Can Help You Lose Weight

4. Tokyo Sushi Station

The eatery offers a curated selection of rolls, sashimi, and nigiri platters. The delicious and creative selection of sushi is available for dine-in, takeaway, and delivery.

5. Edo K-town 

Edo K-town garnered the attention of social media as soon as it open its door to the Karachiites. The fresh and raw ingredients coupled with excellent customer service have made this restaurant the most beloved sushi place among customers.

6. Sakura 

Another old-school eatery dedicated to Japanese cuisine is Sakura, Pearl Continental Hotel. Their collection of sushi platters on the menu are some of the most sought after thanks to their divine taste. However, if you want to try something new do get your hands on Sakura’s House Specials.


Read More: Why Does KitKat Taste Better In The UK 

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Mahira Khan’s Character Poster For ‘The Legend of Maula Jatt’ Revealed

21st September 2022: After the release of Fawad Khan and Hamza Ali Abbasi’s character poster and the release of ‘The Legend of Maula Jatt’ nearing on the 13th of October, the team has revealed the character poster for Mahira Khan which has led to excitement amongst the audience reaching an all time high.

Mahira Khan’s poster presents her portrayal of the lead character ‘Mukkho’ in the film, showing off her monochromatic look and permed long locks. The styling and makeup compliment her character perfectly as she stands tall in the poster with an assertive yet mischevious look in her eyes, adding to her character. In the original ‘Maula Jatt’ the role of Mukkho was essayed by Aasia Begum and now the audience is bracing themselves to see what Mahira has to offer as Mukkho in the much-awaited TLOMJ.

The film ‘The Legend of Maula Jatt’ is a hard reboot of the 1979 film ‘Maula Jatt’, it has been directed by Bilal Lashari, who is well known in the industry for his directorial debut with ‘Waar’, and produced by Ammara Hikmat through the Encyclomedia & Lashari Films in association with AAA Motion Pictures joint venture. The screenplay is penned down by Bilal Lashari, and the dialogues by Nasir Adeeb. The film boasts one of the most expensive star-cast including Humaima Malick, Humaima Malick, Mirza Gohar Rasheed, Ali Azmat, Faris Shafi and many more.

The filmmakers have partnered with Geo Films as their presenting partner, Pakistan’s largest media group and an important contributor to Pakistani cinema’s revival. Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his commitment towards the Pakistan film industry, will distribute the film locally. MovieGoers Entertainment will distribute the film internationally.

Beaconhouse Group Donates Rs. 15 Million For Flood Relief Through The Mahmud Ali Kasuri Welfare Trust

Lahore – Tuesday, 20 September, 2022: Beaconhouse, Pakistan’s largest network of private educational institutions has made a Rs 15 million donation through its charitable wing, Mahmud Ali Kasuri (MAK) Welfare Trust, to assist flood-affected families by aiding relief and reconstruction work in the worst-hit areas of Pakistan.

Beaconhouse has collaborated with Akhuwat Foundation to help flood affectees by distributing 2,000 ration bags worth Rs 10 million in DG Khan, Punjab; Nowshera, Khyber Pakhtunkhwa; Khairpur and Thatta, Sindh; and Pasheen, Balochistan. These ration bags contain a variety of food items for approximately one month of sustenance for a family of six to seven individuals. Additionally, a contribution of Rs 5 million is being made through MAK Welfare Trust for the long-term rehabilitation of the affected areas.

Additionally, through the Premier Diverse Learning Concepts (PDLC) project that works for school improvement, Beaconhouse Group also provided shelter to 400 families at a government-adopted school in Kolab Jial, Sindh, along with food supplies and basic healthcare facilities for a month.

A week-long donation drive for clothing and bedding was also organized across more than 1,100 campuses of Beaconhouse, The Educators and Concordia Colleges nationwide. The collections of these were donated to Akhuwat Foundation’s Clothes Bank.

Reflecting upon the situation, Mrs. Nasreen Mahmud Kasuri, Founder and Chairperson of Beaconhouse stated, “Beaconhouse is a strong advocate of social responsibility and is committed to carrying out public and community services through wide-ranging initiatives. Through the MAK Welfare Trust we have consistently supported Pakistan during trying times and will continue to do so. I am confident that together we can help rebuild the lives and homes of the millions affected.”

Beaconhouse group has always shown strong dedication towards the uplift and betterment of society and this alliance is yet another embodiment of it. Beaconhouse Group being the top education institute of Pakistan continues with its mission to serve the community and give back to society through multiple CSR activities.

PUBG Mobile Partners with PCB for Pakistan vs England T20I Series

September 21, 2022 – PUBG MOBILE, Pakistan’s NO.1 mobile game, has partnered with Pakistan Cricket Board (PCB) for Pakistan vs England T20 International Series 2022, starting today (September 20). The tour will include seven T20 matches to be played in Karachi and Lahore.

Cricket is the most watched form of sport in Pakistan and through this collaboration, PUBGM will offer the Pakistan Men’s Cricket Team much greater support on the international platform through its popularity among the youth in the esports industry.

Beaming with excitement, Khawar Naeem, Country Head-Pakistan, Tencent Games said, “It is an honor to be able to project Team Green’s prowess at the international stage. We’re very excited as it is the Pakistan-England series, which is going to be extremely thrilling for the masses of this country. Being in the online gaming industry, we are very proud of this initiative and our goal is to provide entertainment through a competitive process, which is precisely what PUBGM is built on. We’re very happy partnering with PCB on this as it will enhance PUBG MOBILE Pakistan’s footprint in the local sports industry”.

Usman Waheed, Director Commercials, PCB stated, “I would like to thank PUBG MOBILE Pakistan on behalf of the Pakistan Cricket Board. It is very important today in this given age to provide people with much needed entertainment and especially to younger people with entertainment that is healthy and contributes to their development and educational needs. A lot of cricket is played in the world today in the esports sphere which is as competitive as this T20 series between Pakistan and English. We are very pleased that we have PUBGM onboard for this series and we want this collaboration to be exciting, competitive and entertaining much like the PUBG MOBILE game itself”.

PUBG MOBILE Pakistan is a strong advocate of physical activity through sports in Pakistan as well as broadcasting healthy gaming competitions so as to encourage people to build a love for sports both in person and online. PUBGM has laid the foundation for esports in Pakistan and played a vital role in the expansion of online gaming culture in the country.

PUBG MOBILE’s Version 2.2 Update is available now! Download for free on the App Store and Google Play Store.

YouTube Partner Program Paves New Methods For Content Creators To Earn Revenue On The Platform

Image Source: Vidiq

Karachi, Pakistan, September 21, 2022: Today YouTube announced the expansion of its monetization system with YouTube Partner Program (YPP). YouTube shared that it is expanding the platform’s monetization system to allow more creators to join the program by new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

With this new chapter, YouTube now offers ways for over 2M partners to make money. The expansion of the partner program will enable more opportunities for creators and artists on the platform in all types of different creative formats.

Starting from early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will be able to enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. The long-from content creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. The expansion brings a new level of YPP with lower requirements

YouTube also announced first-of-its-kind revenue-sharing model for Shorts. To reward the creators, the platform in 2023 will move away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

YouTube will also launch Creator Music in which creators can easily access an ever growing catalogue of music to use in their long-form videos. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential. This step will bridge the gap between the music industry and creators. The creator music is currently in beta in the US and will be expanding globally in 2023 which will offer a streamlined process for creators and they will be able to instantly see the terms of their song selection.

Farhan Qureshi, Google’s Regional Director for Pakistan, Bangladesh & Sri Lanka, ” Since 2007 the YouTube Partner Program has been revolutionizing the lives of content creators and the creative industry. This new chapter is one more step in the direction of creating a successful and financially secure future for creative minds through YouTube Shorts, especially the newcomers and mobile-first creators who will highly benefit from the initiative.”

Today’s announcement reflects the diversity of the platform’s growing creator community where users can promote their content on the platform with the new monetization system of YouTube. For more details click here

After Fawad Khan, Hamza Ali Abbasi’s Character Poster For ‘The Legend Of Maula Jatt’ Revealed

Image Source: Instagram

19th September 2022: With the release of ‘The Legend of Maula Jatt’ just around the corner on the 13th of October, the team released character posters for Fawad Khan and Hamza Ali Abbasi which has created a lot of hype amongst the audience.

The posters unveil the looks of the two lead stars in the film. While the two are seen carrying a rugged look fit for warriors on a battlefield the posters give a glimpse of how the two characters are different. Fawad Khan’s ‘Maula Jatt’ portrays a valorous look with the iconic Gandasa in his hands whereas, Hamza Ali Abbasi’s ‘Noori Natt’ looks ready to tear it all down. In the original Maula Jatt, these characters were seen played by Sultan Rahi and Mustafa Qureshi and viewers are geared up to see what elements Fawad and Hamza will be adding to their respective characters.

Image Source: Arab News

‘The Legend of Maula Jatt’ is a hard reboot of the 1979 classic ‘Maula Jatt’. The film has been directed by the award-winning director Bilal Lashari and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. The screenplay is by Bilal Lashari and the dialogues have been penned down by Nasir Adeeb.

The Legend of Maula Jatt is Pakistan’s first mega-scale production with the most expensive ensembled star cast which includes Mahira Khan, Humaima Malick, Mirza Gohar Rasheed, Ali Azmat, Faris Shafi and many more.

The filmmakers have teamed with Geo Films as their presenting partner, Pakistan’s biggest media conglomerate, and a vital contributor to the revival of Pakistani cinema. The film will be locally distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his efforts and work done for the Pakistan film industry over the decades. Internationally the film will be distributed by MovieGoers Entertainment.

Edit & Unsend iMessages – Here’s What You Need To Know

Sending messages to the wrong person and sulking in embarrassment might be a thing of the past as Apple has rolled out a new feature that lets users edit and unsend iMessages.

Apple iOS New Update

iOS users have been blessed with a myriad of new features including the one which lets them unsend and edit messages within a spectrum of time.

If you have made a grammatical mistake or even texted the wrong person, you now have 15 minutes to edit what your message says and two minutes to unsend it. However, users can only edit a single message up to 5 times.

“These features are going to make a big difference in how you use iMessages every single day,” Apple’s software engineering SVP Craig Federighi explained.

iMessage’s new feature is a complete game changer for the company and iMessage senders everywhere. The message section will now not only have an edit button but an unsend option as well.

The newest update will also let users mark a message as unread even after it’s been opened.

IMessages
Image source: techadvisor.com

“With Twitter and Apple now also enabling this feature, it is clear that this is a trend that many mobile users demand from these platforms,” said Lian Jye Su, research director at market research firm ABI Research.

“Since the barrier to switching messaging platforms is near zero, rich and user-friendly features have become a critical competitive advantage.”

Read More: A Bumpy Start For iPhone 14 Users? Apple Confirms New Problems

How To Use The Feature?

To Edit A Message 

  • To edit a message all you need to do is to go into the thread.
  • Click, press and hold your finger down on the message you want to edit.
  • This will bring up the Tapback reactions and the quick action menu. Finally, tap Edit.
  • The editable text can now be deleted or edited.
  • Once you have made the desired changes click the blue checkmark button on the right side to save your edits.

To Unsend A Message 

  • To unsend a message you need to launch the Messages app.
  • Press and hold down on the message you want to unsend, and tap Undo Send.
  • The message will be removed from the recipients’ thread. However, this doesn’t guarantee that they have not seen the text.
  • Your thread will show a message stating that your message has been unsent.

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