This Guy Cooked Noodles In Coca-Cola & It’s Just Weird

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Dec 2, 2021

Islamabad – 24 November 2021: Kaan Terzioğlu, Chief Executive Officer, VEON Group called on Prime Minister Imran Khan in Islamabad. Kaan reiterated the Group’s full support towards the Government’s #DigitalPakistan agenda.

VEON, a leading global provider of connectivity and internet services, is embarking on a journey to be a world-leading digital operator with over 213.8 million subscribers in nine countries, including 71.9 million in Pakistan through its operating company, Jazz.

Kaan apprised the Prime Minister about Jazz’s investment in Pakistan, which has crossed US$ 10 billion including US$ 560 million in the last two years alone on 4G network expansion – taking the total number of 4G users to 34.2 million, cementing Jazz’s position as the number one 4G operator.

During the meeting, Kaan also talked about the role Jazz is playing in improving digital infrastructure, enhancing connectivity, investing in digital skills and literacy, promoting entrepreneurship and innovation, and driving financial inclusion through JazzCash.

Prime Minister Imran Khan valued the Group’s commitment to Pakistan including the sustainability initiatives that empower the young with digital tools and resources. “The government launched the ‘Digital Pakistan’ initiative to provide a platform to the youth and it is heartening to see private sector companies like Jazz carry the mantle,” the prime minister said. He also highlighted the key role mobile operators play in a country’s economic growth by bringing in foreign investment, fostering connectivity, and enabling other sectors to thrive.

“Pakistan is a key market for VEON, and we see tremendous growth potential as the country continues to implement its ‘Digital Pakistan’ vision. To accelerate this and to encourage private sector investment in broadband connectivity and network expansion, a forward-looking regulatory regime in line with next-generation connectivity requirements, and a policy framework facilitating innovative business models are needed,” said VEON Group CEO Kaan Terzioğlu.

“Utilising our leadership position and global expertise, we are focused on creating a flourishing digital ecosystem in Pakistan. Constantly investing in expanding access to 4G to rural and semi-urban areas, and in innovating and adapting our digital services to become a digital lifestyle partner for our customers is at the core of this journey,” said Jazz CEO Aamir Ibrahim.

Ahsan Mohsin Attracts Trolls After Posting Intimate Pictures With Minal Khan

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Dec 2, 2021

ahsan mohsin trolls romantic pictures — Image Source: Daily Pakistan

Ahsan Mohsin Ikram and Minal Khan’s pictures have become a constant entertainment for trolls. The couple, who recently got married, has been littering social media with their intimate and romantic pictures and netizens just won’t have it. There’s a place for love and there’s a place for the public: while the couple believes social media is the place for both, trolls disagree.

What Are They Being Trolled On?

Ahsan Mohsin recently shared a very intimate picture with Minal Khan on his Instagram profile. The picture seems to be from a shoot of theirs in which both of them are dressed to the nines and made up extravagantly. The picture is Ahsan Mohsin’s love letter to Minal Khan and it’s about her eyes. Something about big eyes being very beautiful and him falling in love over and over again.

Have a look at the picture:

View this post on Instagram

A post shared by Ahsan Mohsin Ikram (@ahsanmohsinikramofficial)

Minal Khan’s Response

Minal Khan’s comment has 559 likes and her comment is reciprocating the love. She and her husband both are competing with who can keep loving the other “more and more”. What’s especially endearing is her evil eye emoji! It’s funny because given how many people troll them and want them to stop sharing their pictures, we doubt anyone will give them Nazar!

What Are Others Saying?

Trolls immediately realized they were about to have a field day when this picture was posted. The first contention many people had was: why post this on social media? If you love her eyes so much why not tell her in person provided that they live together. In addition to that, many are just sickly tired of this exaggerated show of love on social media. We get it, you’re married!

Have a look at the comments that have been pouring in:

There’s more:

Genuinely Confused

We wish the couple the very best, we really do. However, we’re genuinely confused also about many things. Firstly, how do couples respond to each other with such gushy messages on social media when they’re probably sitting together behind the screen? Secondly, why would you address this to the other on social media when you can do it in person?

This has become a sad trend in our day and age where we put our hearts on our sleeves for the world to see. If people don’t post pictures with their spouses, it is assumed that they don’t have a happy marriage. So is Ahsan Mohsin doing it genuinely or is it all a show?

Stay tuned to Brandsynario for the latest news and updates.

A Mysterious Card & Timer Has Left Pakistani Influencers Puzzled

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Dec 1, 2021

mystery card khaadi Pakistani Influencers — Image Source: Brandsynario

Something cool and exciting seems to be brimming for influencers today. And it has left them in awe. What’s happening? Well, a bunch of great content creators received a mysterious invite, at least it seems like one. Now, of course, when an event like this happens, it is obvious that it is an ongoing promotion. But for what?

Influencers excited, awed, confused

Usually, with a promotion, the influencers are given a name of the brand to say out loud and told to converse in detail about the product. However, not this time. This time, the influencers got an envelope with a beautiful card that says, “Wild about you.”

The first thought of them was obviously, that it was a fan mail. However, things get more exciting because they found a QR code at the back. Now, what fan would mail a QR code to their idol, right? But die-hard fans can do that too so you cannot discount that.

Once your interest is piqued, you cannot stop yourself from scanning the QR code. So the content creator did that in hopes to solve the mystery but it got more complicated. It led them to a timer which is counting down. Being an apocalypse movies fan, it is scary.

But the design…

However, considering how cute the design is, one cannot immediately go to the zombies now. The design hints at something loaded with fun.

So, what is fun then?

An upcoming movie?

A brand launch?

Or, I am going on a limb here, a hi-tea?

It is so confusing and so addicting at the same time. If we are experiencing that, the influencers must be even more excited, no? Well, we will have to wait for at least two days to solve the riddle. Until then, stay tuned!

Stay tuned to Brandsynario for the latest news and updates!

Apple To Introduce Third-Gen iPhone SE In Early 2022

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Usman

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Dec 1, 2021

apple iphone SE to release in 2022 — Image Source: pcmag.com

Apple has had quite a lot of products released in the market recently. We are not just talking about the latest iPhone but various other devices too. People line up to see Apple at their events because their reveals are quite robust. Just like that, Apple once decided to release a smartphone that cost less than the usual ones. In light of this, we must inform you of the latest report that has been released. According to it, Apple might just release the new iPhone SE in the first quarter of 2022!

This is quite near since the quarter is less than a month away. We still aren’t sure of the exact date but at least we know the time frame. The SE phones have the ability to deliver quality in a lower price bracket. You can always buy an SE phone to see how the usage feels like. Instead of moving away from various ranges, Apple is actually adapting to a wider market. Everyone should be able to afford an Apple phone, or any Apple device, for that matter.

Apple and third gen iPhone SE — Image Source: slashgear.com

Apple iPhone SE Incoming

According to the report, the device is going to carry the trademark of Apple. Not just that, the phone is going to be sporting 5G support. However, there are conflicting reports on the design of the device. One of them states that the older design is going to be used. However, the second one says that the design will be altered according to newer models.

The iPhone SE, which will be the third generation, is going to have a 4.7-inch display. Alongside this, the phone is going to have the flagship A14 bionic chipset. All of this will be topped off with a 12mp rear camera and a 7mp front camera. Not only is this a perfect package, it even feels premium!

iphone SE to release in Q1 2022 — Image Source: notebookcheck.net

Technology Moving Ahead

Apple is planning to produce 25 to 30 million units of this iPhone and we would like to see when it’s released. After all, it is Apple so you know there is not going to be a compromise on quality. However, there is one area that the public is hoping to have an improvement in. Apple is not one to make huge capacity batteries. In fact, the capacity of the iPhone 12 mini was considered less.

Thus, to tackle it, there will be a hefty increase in battery capacity with the third-generation SE. We hope to see this phone being released in the first quarter of 2022. People are surely going to be flooding the market, just waiting to get their hands on one of them. One report even suggested that the phone is going to be designed after the iPhone 8. In such a case, we can expect to see a bigger display as well!

Apple iPhone SE and upcoming in 2022 — Image Source: apple.com

Stay tuned for more from Brandsynario!

Krave Mart Is Introducing Qcommerce In Pakistan By Offering Instant Online Deliveries

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Dec 1, 2021

Krave Mart is all set to pave the way for fast online shopping across Pakistan, similar to European Apps; Flink and Gorillas, providing customers with excellent services, while delivering promptly.

The pandemic helped push online grocery shopping into the mainstream, as our favourite stores and restaurants were shut. But what was deemed essential? Grocery stores – duh! Since we all need to get our grub on, it was pretty vital for us to hit up the aisles and grab some food and other essentials from time to time. This gave significance to online grocery shopping and it emerged as venture capital’s newest darling with the astonishing feature of online rapid grocery delivery aka Qcommerce. New players started banking on a business model derived from the one that propelled from online food delivery worldwide.

According to Nielsen Pakistan, more than 82 percent of Pakistani urban consumers prefer to shop online. Pakistan is also the 46^th largest market for online shopping, with revenues that went up to $4 billion in 2020.

Krave Mart understands the need of the time, with its expertise, unmatched resources, ample experience, and a thorough understanding of the Pakistani market. And that is the sole reason why Krave Mart, made waves with the grand launch of its Johar and North Nazimabad stores, and ready to rapidly expand further to other areas of Karachi. Krave Mart, via its dark stores located in different areas of the city, sells a wide range of assortment; from Food Staples, Fruits & Vegetables to Household Items, procured directly from trusted brands including Unilever, P&G, Reckitt, Nestle, L’Oreal, Colgate Palmolive, Canbebe, & more!

Offering an innovative delivery model that is instant and reaches customers within 10 minutes, along with a user-friendly Android and iOS Application, Krave Mart ensures product quality across the platform. The innovative idea came to founder member Kassim Shroff, after he realized there was a need for quick and reliable delivery services in the country. He was inspired by his experience of European Apps, Flink and Gorillas that are part of the QCommerce industry. With so many people suddenly opting to shop online, Kassim Shroff wanted to give the consumers a stress free shopping experience.

Standing from Left to Right: Haziq Ahmed, Hammad Bawany Kassim Shroff, Ahsan Kidwai

“At times you need to purchase something immediately but don’t have the means or the time to physically go to the store. There are several areas in the country where there aren’t any marts or general stores. We wanted to make sure people don’t have to face the hassle of going to the store or waiting in long queues.” said Ahsan Kidwai, Co-Founder & CCO.

With dark stores set up in densely populated areas, Krave Mart ensures items reach consumers not only “in-time” but much to their gratification within 10 minutes of an order being placed! Shopping from their regular online grocery stores, customers place an order expecting it to arrive within 30 minutes, but often deliveries take up to 2-3 hours, and when consumers want to cancel after waiting for a long time, they’re unable to do so. This negatively impacts the overall customer experience. The founders of Krave Mart understand these problems, having worked for various Tech platforms in the local and international markets .

“We understand how these problems affect consumers. The fact that you don’t have the option to cancel a delivery and you’ve been waiting for several hours is frustrating. This is a problem our customers won’t have because we promise prompt action and quick delivery. We’ve built this platform in order for customers to get their order within 10 minutes, and not more!,” continued Kassim Shroff.

Investments flowing into Pakistan in 2021 have been at their peak – this is the highest we’ve had in a calendar year, which has given birth to a lot of start-ups. Zipping around Karachi, among the bikes and scooters of players like Foodpanda, Bykea and Careem, is a new entrant promising instantaneous satisfaction for all your grocery needs; presenting Krave Mart with its 10 minutes of promised delivery time. They intend to revolutionize the concept of deliveries by ensuring radically faster services – whether it is baby diapers, shampoo, a bag of crisps or soft drink!

Visit Krave Mart’s website or download their application to experience 10 minutes of delivery yourself!

Luckyone Mall Suicide Sheds Light On A Grave Issue – Rising Inflation

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Dec 1, 2021

An incident that happened yesterday in a shopping mall did not just shake the city but the entire country as videos started circulating. The triggering video shows a man jumping from the second floor of Luckyone Mall and falling on the level 1 basement. He died on his way to the hospital in the ambulance. Luckyone Mall suicide became the trending hashtag all over social media. But did we stop for once to think about why it happened?

Luckyone Mall suicide – Who was the victim?

The circulating video took the social worker, Zafar Abbas of JDC to the cold storage where the body of the suicide victim was being kept. Standing next to the victim’s brother, Zafar introduced the victim humanizing the person who took an extreme step. Turns out, the hyped suicide victim was Zohair Hasan son of Hashim Abidi. Zohair was twenty-eight years old. He was a young man who graduated with BSc Honours in Mathematics. However, he did not have a job and was making only PKR 5,000 a month.

Zafar Abbas requested people to stop circulating the suicide video from the mall.

I have no words!!
Literally no words to express the grief and pain, this suicide trend is devastating. Psychological issues & joblessness altogether destroying our youth 😔#LuckyOneMall pic.twitter.com/V1eKoMUwmZ

— Syeda المسلمہ (@SyedaZ_) November 30, 2021

Raises questions of unemployment

This incident has raised many questions. One cannot, in any circumstance, justify suicide but what led to it? Can one give this scenario any attention? The petrol prices keep rising. Because of this one product, everything in the market becomes expensive. Today, one can only cover their monthly bus fares in the small amount that is Rs 5,000. Who will pay for food, clothes, rent, electricity, water? Paying for all these necessities becomes unimaginable if you do not have a job. But why did Zohair not have a job? It was not like he was not educated. He had passed his BSc with a first-class division, hadn’t he?

Let’s say he was not getting a job in the corporate world, he could have gone with a government job. But the reason, Zafar Abbas alleges, was that he did not qualify on the quota system.

Now who will defend price hikes and inflation? For govt., it’s ten rupees increase on petrol, but for a depressed common man, it comes in the magnitude of thousands. Ironically, deep depression rooted in bad governance.

— Charlene (@CharleneSids) November 30, 2021

Whatever Zohair may be suffering from, his unemployment became the triggering force that led him to take the extreme measure. Hopefully, people in high places, people drafting policies will factor this in. They will create better policies so that no other Zohair takes a similar course of action.

Stay tuned to Brandsynario for the latest news and updates!

5 Foolproof Ways To Heal Dry, Cracked Heels This Winter

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Dec 1, 2021

Cracked heels— we already know someone going through this annoying winter-related problem. If you yourself are too, get on with this list to solve it as soon as possible. While socks nowadays and COVID-19 may have helped you hide them, you can’t hide much longer.

What Causes Cracked Heels?

Cracked heels are your heel’s way of coping with the pressure put on it throughout the day. If you typically stand or walk more in your day, you’re more likely to have cracked heels. This is also worsened by the chances of your skin being dry— which happens a lot in winters. The build-up of dead skin cells can also be a huge contributor. So while all of these things may be happening together, how can you fix it?

heal dry cracked heels winter — Image Source: NBC News

1. Socks and Vaseline

Before sleeping every night, slop huge chunks of vaseline on your heels and put socks on and sleep. This helps because vaseline is an occlusive that doesn’t let the moisture leave your feet. Keeping socks on also ensures the moisture gets seeped into your feet for sure and the air doesn’t dry them out.

2. Take Off Dead Skin

Get a foot scrubber or go for a good ol’ pedi. This will help in sloughing off dead skin from your heels to reveal the softer, new skin. Onwards of this, ensure your feet are properly moisturised so you can retain the soft skin.

3. Soak Feet Once A Week

Soaking your feet once a week also helps in scrubbing off the dead skin and moisturising your feet. It really helps to squeeze a lemon in lukewarm water and keep your feet in them for about 20 minutes.

4. Wear Properly Sizes Shoes

If you’re particularly suffering from cracked heels, avoid wearing slip-on shoes or loose shoes. The constant rubbing of the heels with the shoe can cause callous skin on the heel and even give blisters often, making your skin split.

5. Coconut Oil Massage

Coconut oil can do wonders for your feet. The moisturising oil is excellent for your cracked heels and massaging it ensures that the moisture is able to seep in properly on your dry feet. Bribe someone for a massage or treat yourself to it at a salon asap!

Stay tuned to Brandsynario for the latest news and updates.

Wear Manto’s ‘Not For Everyone’ Ad Faces Online Criticism

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Dec 1, 2021

Image Source: Brandsynario

Wear Manto is a Pakistani clothing brand whose past ad has come under the spotlight for being downright problematic. Netizens have pondered over the ad and the verdict is that it is just not marking. Nowadays, the marketing strategy must be precise and creative or it can dissuade customers too. Let’s find out what you think about this ad!

The Ad Itself

The ad basically uses reverse psychology to appeal to its customers. Pictured here is a plain white hoodie being advertised because it is the winters season. The plain white hoodie is made with premium materials and thus, is expensive. Wear Manto wanted its customers to know why is it expensive so a narrative had to be built.

The narrative they spun around it was that there is a smart buyer and a not-so-smart one. The former is the buyer who buys less in more because essentially they are buying better quality stuff. In Wear Manto’s mind, greater price means better quality. The latter category is comprised of those who buy more in less. Have a look at the ad:

Image Source: Facebook

Did It Work?

It appears this advertisement and the narrative did not work with everybody. People felt insulted for being possibly categorised into a ‘not smart’ category. They also felt that people would not want to go for this brand if they look at people as ‘not smart’ based on their choices. Moreover, this reverse psychology of the product not being for everyone is also bizarre: does the brand not want to generate sales?

If one believes the ‘all publicity is good publicity’ remark then yes, this ad did work. Many might find out about the brand from this discussion and then proceed to buy something from it too. Thus, all’s well that ends well?

The Whole Debate

Many pointed out that the brand deleted the post and apologised for it. Moreover, they believe that posting the ad in a group without any context is wrong. Others mentioned that an ad is there to be critiqued so there was nothing wrong in talking about it. Then, alas, there were the trolls! Have a look at the comments being made:

Image Source: Facebook

There’s more:

Image Source: Facebook

Stay tuned to Brandsynario for the latest news and updates.

Etihad Airways’ 50% Off Deal Has Got Everyone Talking

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Dec 1, 2021

UAE will soon be marking its Golden Juniless. To celebrate 50 years, UAE’s National Airline is doing everything in 50. The flash sale at Etihad Airways will have 50% off on tickets and will last for a full 50 hours.

Read More: Etihad Airways Is Giving Complimentary Expo 2020 Dubai To Its Guests

Details of the flash sale

The airline started the promotion at 10 pm UAE time on Monday and will continue until Wednesday when the clock strikes midnight, cinderella style. The destinations for the package are limited. It is only available for 9 destinations namely, Istanbul, London, Barcelona, Madrid, Amman, Rome, and Singapore.

Should you choose to take Etihad’s offer, you should know that you can utilize it for a travel plan up until June 14th 2022. What’s even better is that the tickets are fully flexible so for instance, if you buy a ticket for December and plan to postpone it until March, you can change the booking without additional cost.

More Perks

Travellers who fly on the national day holiday which is December 2nd, they will get to feast on traditional Emirati cuisine. Moreover, the planned dessert will be made by none other than the UAE’s youngest Emirati chef.

Pakistanis excited

The moments this news surfaced on Pakistani social media, people got excited. They couldn’t believe their eyes. Considering Turkey is the easiest travel destination for Pakistani citizens, their excitement was contained for the airfare of that country only. And who wouldn’t be if they saw PKR 35,000 for a return ticket of Istanbul?

Other Airlines

To celebrate the National Day holiday, Emirates started its sales last week, before Etihad Airways. They announced reduced airfares too for booking made until December 5th, for travel plans until June 15th. The 50% off promotion on Emirates tickets is only for children though and that too on selected flights.

Air Arabia is also part of the race. In this airline’s National Day deal, they have fixed prices on their network’s destination. Their offer however includes three nights in a hotel, including breakfast. That said it is limited for travel plans until December 5th.

Stay tuned to Brandsynario for the latest news and updates!

Hum TV Overtakes No.1 Spot In UK With Drama Qissa Meherbano Ka

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Dec 1, 2021

Pakistani TV channel, Hum TV has produced numerous blockbusters in the past. Humsafar, Man Mayal, Suno Chanda are just a few names out of many. But talk about being a hit in not your country or across the borders but in a country where Urdu is not even their language; in a first world country. Such a thing happened with the channel thanks to the drama Qissa Meherbano Ka.

Qissa Meherbano Ka

The drama, Qissa Meherbano ka airs on Saturday in the UK. It had stayed at the no.2 slot for some time. But this Saturday, it surpassed Utsav Plus’ No.1 slot. The data was obtained by BizAsiaLive. The channel registered a share of 0.15%. Even UTSAV Plus, the European Hindi General Entertainment channel secured 0.13%.

The viewership, to be exact, for the show at 20:00 documented 53,800 viewers. The drama ‘Mata-e-Jaan Hai Tu’ airing at 21:00 recorded 38,100 viewers.

The cast

Ahsan Khan starrer Qissa Meherbano ka features Mawra Hocane as his co-lead. While Ahsan has been winning hearts with every project recently, Mawra has conquered the big screen across the borders as well as the education field with her law degree.

Seeing that the drama became a hit in the UK, it doesn’t seem that unexpected considering Ahsan won hearts, not in just Udaari but also Qayamat. We have seen that he can rock as a villain.

Tracing Hum TV’s history, it turns out that the channel has achieved a similar record in the past as well through its Ramadan special show, Suno Chanda. Iqra Aziz and Farhan Saeed’s Romcom surpassed the ratings of Star Plus in the UK.

Stay tuned to Brandsynario for the latest news and updates!

SHAHPAR-II Drone Unveiled By Pakistan At Defense Expo Egypt

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Usman

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Dec 1, 2021

shahpar II drone unveiled by Pakistan at Egypt expo — Image Source: sukhbeerbrar.com

Everyday usage is not the only place where we see the progression of technology. Where smartphones and automobiles are being developed on one end, another niche is being developed on another. Instead of there being older technology in defense systems, countries are employing the latest ones. In light of this, Pakistan has just unveiled a whole new drone category to the world. It has been named the Shahpar-II drone and it has quite a lot of capabilities.

If we look at the type of drone that it is, it comes under ‘MALE’. This refers to as a Medium Altitude Long Endurance drone. We all know that the primary objective of a drone is recon. That refers to surveillance. These drones can survive at higher altitudes and can capture images in the highest of definition. That said, when it comes to it, the drone can become a tool for havoc and attack too. So, let us dive into the details of the unveiling.

shahpar-II drone and testing it out — Image Source: indiannewsweekly.com

Shahpar-II Unveiling

The Shahpar-II drone was revealed at the Defense Expo taking place in Egypt. It is being held from 29th November till 2nd December 2021. As mentioned in the details, the drone has a range of nearly 1100 Km, with a real-time data link range of 300 Km. One of the most interesting parts of the specifications is that the drone has capabilities that stretch beyond the line of sight. It can work even when it cannot see directly in front of it.

Now, drones usually have two functions; Recon and Engagement. When in recon, the Shahpar-II can fly as high as 20,000 feet for as long as 14 hours. When it comes to engagement, the height reduces to 18,000 feet and the endurance time is halved. Of course, where there is engagement, there are going to be missiles. The Shahpar-II is armed with ASMs (Air-to-Surface Missile) called BURQ. The drone can install missiles to a weight of up to 60 Kg.

Defense Development

That said, the BURQ missile has a weight of 45 Kg, which can engage quite a lot of objects, in a radius of 8 Km, such as,

Light and Armoured Vehicles
Enemy Personnel
Bunkers
Buildings

The drone is composed of a lightweight material that allows it to fly smoothly through the clouds, without delay. Both surveillance and engagement payloads can be integrated within the Shahpar-II. Pakistan has now entered the ‘MALE’ UCAV (Unmanned Combat Aerial Vehicle) domain with this launch and they intend to ship units to countries in the future.

#GIDS #Shahpar II surveillance drone unveiled at #PakistanDayParade enjoys a significant upgrade from its initial variant. Endurance doubled to 14 hours. Datalink range increased to 300 km from 250 km.#Pakistan 🇵🇰🇵🇰 pic.twitter.com/UwOXMV8LAw

— Developing Pakistan (@developingpak) March 25, 2021

Everything aside, the unveiling of the drone reminds us of the time when Lockheed Martin decided to test out a hover kill vehicle in 2008, but then scraped the project.

If you want to see what they came up with back then, check this out,

Imagine what this could have become now!

Stay tuned for more from Brandsynario!

TCL becomes Peshawar Zalmi’s Official TV Partner for PSL 7

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Press Release

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Nov 30, 2021

TCL becomes Peshawar Zalmi’s Official TV Partner for the upcoming Pakistan Super League Season 7. Mr Nausherwan Effandi, CCO Peshawar Zalmi presented a “5 Years of Partnership” shirt on the occasion to Mr. Majid Niazi, Head of Marketing TCL Pakistan.

Peshawar Zalmi & Zalmi Foundation Chairman, Mr. Javed Afridi expressed his pleasure on twitter announcing the 5 years of partnership milestone.

Miss Sunny Yang, GM TCL Electronics Pakistan said “We are excited about the renewal of our partnership with Peshawar Zalmi for the 5th consecutive year. We will continue to play our part in the promotion of sports in Pakistan and as a brand that is a promoter of sports and talent all around the globe, we will keep on extending our support to the team for promoting cricket and young talent”

Head of Marketing TCL Pakistan, Mr. Majid Niazi hinted towards another successful season with Peshawar Zalmi. He quoted “Our collaboration with Peshawar Zalmi has been a very positive experience for our brand and a fantastic opportunity to explore sports marketing, its our 5th year with Peshawar Zalmi and we plan to take this partnership to much larger scale. As PSL 2022 will happen in Pakistan we are very excited about all the opportunities this will provide to both our brands to connect with our customers. ”

Mr. Nausherwan Effandi, CCO Peshawar Zalmi presented the “5 Years of Partnership” shirt to Mr. Majid Niazi on the ocassion of agreement of partnership renewal with TCL. Mr. Nausherwan added “ TCL are great partners to work with and the fans are also looking forward to our partnership and what we achieve this year. We have already launched Zalmi TV together and worked on a VR App with Peshawar Zalmi players simulations for fan engagement. We are entering into the fifth year of partnership going into PSL 7 which reflects the level of comfort and trust both brands have built over the years. ”

UBL Partners With U Microfinance Bank Limited To Promote Financial Inclusion In Pakistan

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Nov 30, 2021

United Bank Limited (UBL) and U Microfinance Bank Limited (U Bank) recently signed a Memorandum of Understanding to promote financial inclusion in Pakistan and to open up multiple avenues for collaboration, including Medium to Long Term Debt Funding, Retail TFC, Islamic Microfinance Funding, Commercial Paper and synergizing their respective business to scale. The ceremony was held in UBL Head Office in Karachi.

The signing ceremony was presided by Mr. Shazad G Dada, President & CEO UBL and Mr. Kabeer Naqvi, President & CEO U Microfinance Bank Limited along with senior executives of both banks including Mr. Farooq A Khan, Group Head CIBG & FI, Mr. Muhammad Tayyab Khurshid, Unit Head FI and other executives from UBL and Ms. Mariam Pervaiz, Chief Commercial Officer & Chief of Staff, Mr. Muhammad Farooq Kamran, Head of CB&I and Mr. Mohsin Aslam, Head Budgeting Planning and Corporate Finance from U Microfinance Bank Limited.

Mr. Shazad G Dada, President & CEO UBL, at the event, said “As the ‘Best Digital Bank’ of Pakistan, we are looking forward to our strategic alliance with U Bank, with the aim of expanding the scope of financial inclusion across the country. It presents an exciting opportunity to further strengthen our digital prowess to bring state-of-the-art financial solutions to our combined customer bases.”

Mr. Kabeer Naqvi, President & CEO U Bank said “We are delighted to establish this partnership, which is aimed at exploring avenues to collaborate, design innovative products and work together in moving the banking sector forward. This alliance will help us serve more customers and bring more Pakistanis in to the banking net.”

PTA Grants License To Select Technologies Pvt. Ltd For The Manufacturing Of Xiaomi Mobile Phones In Pakistan

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Nov 30, 2021

November 29, 2021: Pakistan Telecommunication Authority (PTA) has granted a manufacturing license to Select Technologies Pvt. Ltd (a wholly-owned subsidiary of Air Link Communication Ltd.) for the manufacturing of Xiaomi mobile phones in Pakistan. Air Link Communication Limited is consolidating its position as one of the leading mobile phone distributors and manufacturing companies in the country. Air Link Group already has a license to manufacture mobile phones of Transsion Holding’s major brands i.e. Tecno & iTel. This license makes Air Link Communication Ltd, the only company in Pakistan having manufacturing contracts and license for two leading mobile phone companies in the world.
Earlier this month, Xiaomi, the global consumer electronics and smartphone giant, joined hands with Select Technologies (Pvt) Limited (SELECT), as its manufacturing partner for Xiaomi mobile phones in Pakistan targeting production of initially around 2.5 million to 3 million handsets annually.

This is a significant milestone for the economy as it will reduce the import bill and create jobs for the local population. This is a result of the Government’s policies to enhance localization and stimulate the industrial growth of the country.

Apple Exploring True And Reverse Wireless Charging Technology

By

Usman

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Nov 30, 2021

true wireless charging apple — Image Source: indiegogo.com

Apple is certainly setting norms and making history with its innovations. It started off as a simple company and has now transformed into something greater. Long gone are the days when button phones were all the rage. Now, smartphones dominate the industry and have become quite common. Amidst all this, everyone wants to make sure the wheel of innovation does not stop turning. Thus, it has come to light that Apple may be working on true wireless charging technology.

True wireless charging can ring similar to true wireless earphones. The step up from the standard wireless charging would be quite high. Instead of placing the device on a surface, true wireless charging would provide an area inside which the smartphone could charge. However, this is quite a new field of operation and Apple has become one of the frontrunners to enter it. Additionally, they may be working on something else as well.

wireless charging being done by company — Image Source: dignited.com

Apple And Wireless Charging

Sources have stated that Apple was working on technology that would introduce true wireless charging to the audience. They were, initially, working on plans for the AirPower, which would charge three devices at once. However, it had a lot of issues and did not fare well under warmer regions. Thus, the company decided to move forward from that area to a whole new solution altogether. For starters, they are working on something that has not exactly been attempted before.

We know a lot of brands are working on wireless charging but how many are working on true charging. There is a major difference between the two and it is quite difficult to achieve the latter. However, Apple has said that they intend to introduce true wireless technology to us. That said, they have not given a timeline for their progress and releases yet.

wireless charging and reverse one by Apple — Image Source: androidguys.com

Reverse Charging And Innovations

So, how does Apple intend to move ahead with such technology? It seems that they are going to start with reverse wireless charging. The idea states that an iPad could charge an iPhone and an iPhone could charge the AirPods. This improves upon the concept of reverse wireless charging. Yes, the company also stated that its vision is to achieve this without the devices being in contact with each other.

We have yet to see how Apple is going to achieve reverse charging but we know that their team is hard at work. The company is known for robust releases and extraordinary development so this would be no different. We hope the company manages to unlock yet another secret of the universe, allowing us to charge phones without the use of surfaces or cables.

reverse wireless charging and Apple — Image Source: theverge.com

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Walls Unilever Makes Play Area With Recyclable Material

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Nov 30, 2021

Walls By Unilever Pakistan has taken the initiative to establish a playing area in Karachi. The highlight is not just that it made an effort to create a space for park visitors but that they attempted to create a dialogue for plastic waste.

Play area by Walls Unilever

In the signature red, the play area screams of being attached to Walls. The ice cream brand is loved by everyone but naturally, it is the kids who love Walls ice creams the most, isn’t it? Using this relation, Walls decided to collaborate with Parks & Horticulture Department, KMC.

The benches and the play area combine are made from almost 1662 kg of plastic waste. The waste collection for the construction is part of Unilever’s initiative of collecting and recycling 2 million kilos of water in just the year 2021, all across Pakistan.

unilever pakistan — Image Source: Facebook

People, of course, appreciated the initiative the moment it touched social media. When the situation seems impossible especially when it comes to the waste statistics of Karachi, initiatives like these make the citizens feel like they are not alone.

Seeing this, hopefully, Pakistanis will own the recycling plastic movement and be more careful of the waste they discard and the process they take to discard it.

Unilever Pakistan at Frere Halls

This effort is not in isolation. Unilever Pakistan has done this before as well. One of Pakistan’s biggest FMCG’s set itself the target to collect, recycle and reuse the plastic that it uses. For that purpose, they had collaborated with the Parks & Horticulture Department, KMC, at that time, with Frere Gardens as the prime location to create awareness.

At Frere Hall Garden, the FMCG donated 18 benches and a play area made of 2,500 kilos of recycled plastic. The space was inaugurated in July 2021.

Stay tuned to Brandsynario for the latest news and updates!

Kubra Khan Talks About The Intense Training For Sinf-e-Aahan

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Nov 30, 2021

kubra khan sinf-e-ahan — Image Source: Dawn

Sajal Aly is dedicated to promoting her latest drama Sinf-e-Ahan to the fullest. Just recently she wittily replied to a fan asking a very personal question and it was related to this drama. Now with the first episode out and it making people very happy and hopeful, Kubra Khan spoke up about it and it’s something you definitely need to hear.

What Did She Say?

Kubra Khan was asked about how the training for this new drama was and her reply is beyond shocking! She said that the training was so difficult that she lost 10 KGS over 2-3 months of their training. How insane is that?

She adds that they were made to run around and train and do stunts while wearing all the armour. They were carrying G3 guns and they weight 4-5KGS on their own with their bolt intact. Usually, you’re supposed to take the bolt out but it wasn’t for them. Moreover, they also wore 2-3 other bags on their uniforms also and ran with it. Running with such a huge weight is no small feat and hence, we totally understand why she lost that much weight!

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About Sinf-e-Ahan

This new drama is the latest collaboration of ISPR with the entertainment industry. The previous was Ehd-e-Wafa. In this show, the purpose is to show women’s rise to power in Pakistan’s military and the sacrifices they make to get to the same place. This comes as no surprise especially when Aik Thi Nigar was such a success. The short film, acted upon by Mahira Khan, was made on General Nigar who was the first woman to occupy many positions in Pakistan’s defence sector.

What Did Sajal Aly Say About It?

Just recently, Sajal Aly opened her questions up for her fans. She asked them to send in any questions they’d like her to answer. One person asked her “khush khabri kab suna rahe hain?” and although this was a super personal question, Sajal Aly handled it like a pro! She made the question about SinfeAhan and promoted the first episode of the drama.

What Are People Feeling?

The people are starting to formulate opinions on the drama after the first episode. Here are what they have said about it so far:

Our power girls rocked! 🔥Sinfeaahan trended on no 1 on YouTube! And also on twitter for more than 30 hours! It’s huge achievement! Congratulations @iamhumayunsaeed @sanashahnawazz @nadeembaigg

[#SinfeAahan #RamshaKhan #SajalAly #YumnaZaidi #Kubrakhan #syrayusuf #sinfeahan ] pic.twitter.com/lkBbtfprdl

— RamshaAesthetix (@RamshaAesthetix) November 30, 2021

#SriLanka’s Yehali Tashiya plays role in #Pakistani drama #SinfeAahan. Great example of broadening cultural ties through people to people contacts in the field of performance & arts! #Pakistan #SriLanka 🇵🇰 🇱🇰 🎭 @PakinSriLanka @MFA_SriLanka @arydigitalasia https://t.co/JLFRwaerNW

— Muhammad Jawad Ajmal (@Jawad_Ajmal) November 30, 2021

Stay tuned to Brandsynario for the latest news and updates.

Local Clothing Brand’s Photoshoot At Kartarpur Hurts Sikh Sentiments

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Nov 30, 2021

What’s exotic and what’s sacred in our culture, are two discussions that we need to have. We need to teach ourselves how to be respectful even if our actions are for work. In a recent event, a clothing brand decided to have their new line’s photoshoot at a place the Sikh religion considers utmostly sacred; the Kartarpur Gurudwara.

Sikhs hurt at the photoshoot

Taking to Twitter, the Sikhs from both sides of the border brought the matter to social media’s attention. They said that the Gurudwara, especially the one at Kartarpur, is sacred and one cannot go bareheaded inside the grounds. The Sikhs asked for strict action from the authorities.

Once the issue got viral, people from all religions issued agreement with the stance. They said that one should in fact boycott the brand. Others even asked the Punjab government to take notice.

And the matter was noticed indeed.

The Information Minister, Chaudry Fawad Hussain, instructed the designer and the mode to apologize to the Sikh community further stating that the place was a religious symbol and not a film set.

The Designer and the model must apologise to Sikh Community #KartarPurSahib is a religious symbol and not a Film set….. https://t.co/JTkOyveXvn

— Ch Fawad Hussain (@fawadchaudhry) November 29, 2021

The model did apologize. She took it to her Instagram handle to issue the post and also claimed that her actions were her own ad not linked to any brand.

Well, someone tried to sneak their way out, didn’t they?

In trying to look for an apology from the brand, mannat_clothing, we could not even find it on Instagram now.

Exotic and sacred

We have, for sure, forgotten the difference between exotic and sacred. Not very long ago, Saba Qamar was seen having a dance scene at a Mosque. Whatever the plot be, however, decent the backstory for the dance be, a mosque is sacred and should be treated such. Numerous Muslims raised their voices and it became a legal matter.

Similarly, Gurudwara, and especially one that is the resting place of Baba Guru Nanak is sacred for Sikhs and it should not have been emotionally trampled upon for the sake of getting exotic backgrounds to promote your product.

Stay tuned to Brandsynario for the latest news and updates!

GCU’s Harry Potter Theme Festival Is Making Potter Fans Jealous

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