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DFSK Refutes Claims Of Glory 580 Pro Being Discontinued

By
Usman Kashmirwala
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Source: DFSK

In recent weeks, social media has been loaded with speculation that DFSK, the renowned automobile manufacturer, had ceased production of its popular crossover SUV, the Glory 580 Pro. Rumors even suggested that the model was being discontinued altogether. However, DFSK has firmly denied these claims, emphasizing that production and sales of the Glory 580 Pro are continuing as usual.

Company Assurance

An official statement from DFSK clarified that the rumors about the Glory 580 Pro’s discontinuation are completely unfounded. The company reassured its customers that both bookings and sales are ongoing across the nation. The spokesperson stressed the importance of verifying information through official company channels and dealerships to avoid misinformation.

DFSK Glory 580 Pro (Experience) / Review - Dec-2023 Model - Other Car Automakers - PakWheels Forums
Source: DFSK

Contrary to the rumors, DFSK is offering immediate delivery for the Glory 580 Pro. Potential buyers are encouraged to visit their nearest dealership to take advantage of this offer and receive accurate information about the vehicle and its availability.

Impact of New Withholding Tax

The recent fiscal budget for 2024-25, proposed by the federal government, has introduced a new withholding tax based on the ex-factory price of vehicles rather than engine capacity. This change has resulted in an increase in car prices across the board, affecting all manufacturers, including DFSK.

According to DFSK’s latest notification, the new advance tax for the Glory 580 Pro is Rs. 135,800. The revised pricing details are as follows:

DFSK Glory 580 Pro:

    • Price (PKR): 6,790,000
    • Current Tax: 50,000
    • Proposed Tax (2%): 135,800
    • Difference in Tax: 85,800

      DFSK Prince K07

      • Price (PKR): 2,669,000
      • Current Tax: 25,000
      • Proposed Tax (1.5%): 40,035
      • Difference in Tax: 15,035

The notification also highlighted that the prices listed are the maximum suggested retail prices, inclusive of taxes and dealer commissions. Prices are subject to change due to fluctuations in exchange rates, government levies, tariff structures, fiscal policies, or import policies. The prevailing price at the time of delivery will be applicable, and customers are advised to stay informed about potential changes.

DFSK Glory 580 Pro 2023 Price in Pakistan – Specs, Features, and Pictures – Startup Pakistan
Source: Startup Pakistan

DFSK’s prompt response to the rumors and their transparency regarding price adjustments demonstrate the company’s commitment to customer satisfaction. By providing immediate delivery options and clarifying the impact of the new withholding tax, DFSK ensures that its customers are well-informed and can make confident purchasing decisions. For accurate information and the latest updates, customers should always rely on official company channels and authorized dealerships.

Stay tuned to Brandsynario for latest news and updates

5 Hidden iOS 18 Features Apple Kept Quiet About

By
Usman Kashmirwala
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Source: CNET

The buzz surrounding Apple’s iOS 18 has been palpable since its unveiling at WWDC in June. While the major updates like lock and home screen customization, enhanced text messaging features, a new password manager app, and a redesigned photo album stole the spotlight, there are several lesser-known features that Apple didn’t mention. If you’re exploring iOS 18, here are five hidden gems you need to know about.

10 New iOS 18 Features That Will Blow Your Mind – Page 2 – iDrop News
Source: iDrop

1. Restart Your iPhone from the Control Center

Gone are the days of pressing physical buttons to restart your iPhone. iOS 18 introduces a redesigned control center that includes a new option for restarting your device. Simply swipe down from the top-right corner of your screen, press and hold the new power button in the top-right of the control center, and the power-off slider will appear. To power your iPhone back on, you’ll still need to use the physical side button.

2. Share Your Wi-Fi Password with a QR Code

Sharing your Wi-Fi password just got easier with iOS 18. Instead of sending your Wi-Fi password individually, you can now generate a QR code for quick sharing. This is especially useful for sharing with multiple people at once, with those not in your contacts, or with Android users. To create a QR code, go to the new Passwords app, select the Wi-Fi network, and tap on “Show Network QR Code.” The person you’re sharing with can simply scan the code with their camera to connect.

3. Adjust the Beam Width of Your Flashlight

iOS 18 brings a significant upgrade to the flashlight function, allowing you to change the beam width. Depending on your needs, you can opt for a wide beam to cover more area with less intensity, or a narrow beam for more focused light. To use this feature, turn on the flashlight from the lock screen or control center. A new user interface in the dynamic island will let you swipe up and down to change the intensity and left and right to adjust the beam width. Note that this feature is available on models with the dynamic island, such as the iPhone 14 Pro and later.

4. Hide App Labels from the Home Screen

For those who prefer a cleaner home screen, iOS 18 allows you to hide app labels. If you recognize apps by their icons alone, you can now remove the names displayed underneath each app. To do this, enter jiggle mode by pressing and holding a blank space on your home screen, then select Edit > Customize. Choose the Large option to make your app icons bigger and remove the labels. This setting also applies to folders in the App Library.

5. Convert Apps to Widgets Directly from the Home Screen

Transforming apps into widgets is now a breeze with iOS 18. If an app supports widgets, you can convert it directly from the home screen without navigating through the widget edit page. Simply press and hold the app icon to bring up the quick actions menu. If widgets are available, you’ll see widget icons next to the app icon. Tap on a widget icon to change the app to a widget. To revert it back to an app, go to the quick actions menu and select the app icon.

These Are the Best New Features in iOS 18 - Business Insider
Source: Business Insider

These hidden features in iOS 18 demonstrate Apple’s continuous effort to enhance user experience by adding both major and minor improvements. As you explore iOS 18, these small but significant updates will help you make the most out of your iPhone.

Stay tuned to Brandsynario for latest news and updates.

Pakistani Woman’s Celebratory Divorce Dance Goes Viral

By
Mahnoor Rashid
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pakistani woman celebrated divorce

Yet another video has gone viral, and this one is all about a woman celebrating a fairly uncommon joyous occasion, her divorce. Identified as a Pakistani residing in America, this woman threw a big party and danced in front of a balloon banner stating, “Divorce Mubarak.” The banner roughly translates to, congratulations on the divorce. Further news or details have not been shared, but the video has taken over the internet like a storm.

Pakistani Woman Dances At Divorce Party

In the video, the woman dances her heart out to popular Bollywood songs. She is dressed in a stunning glittery lehenga choli. She performed hits like “Sona Kitna Sona Hai” from the movie Crew and “Paisa Paisa” from De Dana Dan. Her enthusiasm and joyful demeanor challenge the stereotypical approach of sadness over a split. This likely spreads a message of empowerment to women who fear societal labels when exiting toxic relationships.

An important aspect that this video indicates is the societal shift. This viral video reflects a shift in traditional views on divorce. Instead of mourning the end of a relationship, this woman chose to mark it with joy. She celebrated the end of a painful marriage, surrounded by friends and other loved ones.

The woman, who runs a store in America, has not shared the reasons behind her separation. However, her choice to celebrate shows an evolving attitude towards divorce. It’s increasingly viewed not as a failure but as a step towards personal freedom and happiness.

As the video continues to get circulated, it spreads a message of acceptance to different transitions in one’s life. Moreover, that something good for you, is a step towards should not be felt as shameful just because society has made it feel like so.

Stay tuned to Brandsynario for more news and updates.

 

 

 

Truth Behind the Inequality in Pakistan’s Women’s Cricket

By
Huzaifa Gaba
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unequal-treatment-of-pakistan-women-cricket-team

The Pakistan women cricket team has consistently been overshadowed by their male counterparts, but their recent qualification for the semi-finals of the ACC Women’s T20 Asia Cup signifies a milestone worth celebrating.

This achievement not only highlights their growing prowess on the field but also brings attention to the critical issues of sponsorship and facilities that continue to affect their development.

Sponsorship Landscape

The Pakistan Women has seen a marked improvement in sponsorships over the years. Notably, PepsiCo has been a significant sponsor for both the men’s and women’s teams. Pepsi’s sponsorship of the women’s team began in 2021.

This partnership was part of a broader initiative to promote women’s cricket in Pakistan, underscoring PepsiCo’s long-term commitment to the sport.

Additionally, Cadbury’s Dairy Milk became an associate sponsor in 2023. Their partnership with the Pakistan Cricket Board (PCB) focuses on supporting and developing women’s cricket through initiatives like the “Get in the Game” program. This sponsorship aims to promote cricket at the grassroots level and provide young girls with opportunities to pursue the sport.

However, the men’s team enjoys a broader range of high-profile sponsors. Companies like TCL, Parkview City, and Engro have aligned themselves with the men’s team, reflecting a more diversified and lucrative sponsorship portfolio.

While the women’s team has significant backing from Pepsi and Dairy Milk, it lacks the same breadth of sponsorships, highlighting a disparity in commercial support. Moreover, the Pakistan women’s team does not get many opportunities from brands to appear in their advertisements, whereas their male counterparts get immense opportunities.

Facilities and Support

The disparity in sponsorship extends to the facilities and support systems available to the women’s team. Historically, women’s cricket has received less funding and fewer resources than the men’s team. However, there have been positive strides.

The PCB has made efforts to improve training facilities and provide better support systems for women cricketers. This includes access to the National Cricket Academy (NCA) and other regional training centres.

However, the quality and availability of these facilities still lag behind those offered to the men’s team. The men’s team benefits from state-of-the-art facilities, advanced coaching, and comprehensive support staff, including specialized trainers, physiotherapists, and analysts.

In contrast, the women’s team often has to make do with more limited resources, which can impact their preparation and performance. The recent qualification for the semi-finals of the ACC Women’s T20 Asia Cup is a testament to the team’s growing capabilities.

The tournament, held in Malaysia, saw Pakistani women performing admirably, reflecting the potential that lies within the team when adequately supported.

Conclusion

The progress of the Pakistan women’s cricket team, highlighted by their qualification for the semi-finals of the ACC Women’s T20 Asia Cup, is a significant achievement. While sponsorships from PepsiCo and Cadbury’s Dairy Milk are steps in the right direction, there remains a considerable gap compared to the men’s team.

Addressing this imbalance through increased sponsorship and improved facilities is crucial for the continued growth and success of women’s cricket in Pakistan. The future looks promising, but sustained efforts are essential to ensure that the women’s team receives the recognition and support they deserve.

By bringing more sponsors on board and enhancing the infrastructure, Pakistan can ensure that its women cricketers are well-equipped to compete at the highest levels and inspire future generations of female athletes.

Stay tuned to Brandsynario for the latest news and updates.

Flying High with Dragons: Mike Da Silva’s Marketing Vision

By
Ariba Raza
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In an exclusive interview, we had a chat with Mike Da Silva, the visionary CEO of Sydney-based MDSA Marketing Communications, who has been shaping the marketing landscape since the launch of the Dragons of Asia Awards in 2000. Designed to honor the most groundbreaking and effective marketing campaigns across the Asia-Pacific region, the Dragons of Asia which has become a cornerstone for excellence in the industry.

With a distinguished career and an impressive roster of clients including Qantas, eBay, and IKEA, Mike Da Silva offers a unique perspective on the evolution of marketing and the significance of celebrating innovation. Join us in this interview as we explore his journey, the awards’ impact, and his views on the future of marketing.

Brandsynario: Mike, what inspired you to pursue a career in marketing communications, and what were your first steps into the industry?

Mike Da Silva: I’m from Adelaide, South Australia. As a teenager, I was passionate for career in Advertising, but the local Ad Agencies in Adelaide were too small, and I had no experience. After a term as a Medic in the Royal Australian Army Medical Corps, I decided to try my luck in London.

Things were much more promising in London. Soon after I arrived, I landed my first job with Burmah Castrol as Assistant to the Industrial Oils Manager. Castrol offered me a Diploma Course in Advertising and then the position of Sales Promotion & Advertising Manager to look after marketing for 2,000 Burmah Petrol Stations.

Petrol Station Marketing was a trailblazer in the marketing industry, where I managed enormous budgets and ran high-profile promotions featuring James Bond, Miss Universe, Disney, and countless forecourt events. It was my dream job during an exhilarating era, which the media later dubbed the ‘dawn of Promotion Marketing.’ A few years ago, a book chronicling the industry’s history recognized me as one of its ‘history makers.’

My tenure at Burmah Castrol concluded when I was headhunted by a rival petrol company, becoming the youngest Marketing Promotions Manager in the industry. I spearheaded promotions for major brands like Texaco, Shell, BP, Cleveland, Amoco, Esso, Mobil, and Total, marking another milestone in my career.

When I decided to return home to Australia, I knew that Marketing Communications was the career I wanted to pursue, and I’ve stayed true to that passion ever since. Over the years, I’ve had the privilege of working with countless brands, with Qantas Airways being my longest-standing client—an impressive partnership that has lasted 40 years and continues to this day.

Brandsynario: Can you tell us more about the Dragons of Asia awards and how they have evolved over the years?

Mike Da Silva: In the 80s and 90s, I served as a Member and APAC Executive Vice President of MAA Worldwide, a 58-year-old organization, where I later held roles as President, Hall of Fame Recipient, International Marketing Professional of the Year, and Lifetime Member. Additionally, I was a Founding Member of the Australian Promotion Marketing Association, where I received the Life Achievement Award, and was involved with the New York-based PRO Awards. These roles afforded me the opportunity to judge global marketing communication award programs across various regions, including the USA, Canada, the UK, Europe, Australia, and South America.

For 19 years, as Director of the Marketing Agencies Association GLOBES, I organized and led global judging panels in the USA, UK, Russia, Israel, Canada, Australia, New Zealand, Brazil, and Argentina. During this time, I observed that entries from Asia were few and far between, with only one or two submissions, mostly from India, which often lacked development and presentation.

In my travels around Asia, on public speaking engagements for MAA Worldwide and presenting my full day Promotion Marketing MasterClasses to Industry & Agency staff, I saw first-hand the quality of the work being carried out by our Industry and decided to launch an Award Programme which would highlight the work of the ‘Dragons of Business’.

In 2000, we launched the PMAA Promotion Marketing Awards of Asia, which evolved into the prestigious Dragons of Asia. Starting from humble beginnings, the Dragons of Asia quickly gained significant recognition and acceptance across the continent. In the first six years alone, the Best Campaign in Asia won the Red GLOBE for the Best Campaign in the World four times. Today, the Dragons of Asia proudly acknowledge outstanding marketing work in 23 countries, solidifying their reputation as a premier awards program in the region.

As a side note, MDSA is one of Australia’s most awarded marketing communications agencies. When I took on the role of Director of the MAA GLOBES, we stopped entering award programs to avoid any conflicts of interest.

To make our new award program truly unique, we commissioned an industrial designer to create the ‘infinity’ Dragon trophy. The Red, Blue, Gold, Silver, and Bronze Dragons looked spectacular when held aloft by winners at our awards events. We even introduced a Platinum Dragon with a real diamond in its eye, adding an extra touch of prestige and glamour.

To broaden our recognition of outstanding work within individual countries, we launched the Dragons of Malaysia in 2012, in collaboration with Malaysia’s Marketing Magazine. Building on this success, we partnered with AdStreet in 2023 to introduce the Dragons of Pakistan, handling both staging and marketing. This year, we’re excited to continue our expansion by partnering with the 4A’s Sri Lanka to launch the Dragons of Sri Lanka, further celebrating exceptional achievements in the region.

Each awards program features its unique trophy, showcasing a mythological dragon—a symbol of power, wisdom, and good fortune, with the ability to conquer all challenges.

We are also planning to expand with new regional programs, including the Dragons of the Gulf and the Dragons of the Philippines. To ensure accessibility, the entry fee for the Dragons of Asia remains at A$200, allowing even smaller agencies and clients to participate. This fee also covers entries for both the Dragons of Malaysia and Dragons of Sri Lanka.

Each year, up to 2020 when Covid-19 caused a halt, entries in the Dragons increased together with a massive increase in quality of the work entered. After Covid, entries were obviously slow until last year when we reached the highest number ever. This year, we’ll create a record number of entries, mirrored by extra-ordinary quality.

Next month in Karachi, we’ll honor three exceptional individuals with the prestigious Red Asia Dragons awards. We’ll be recognizing Dragon Masters in the Industry—both agency and brand owners—as well as a Young Dragon, a promising talent with a few years in the industry who has already demonstrated remarkable potential. I recall the early days of building from the ground up and know firsthand the value of such recognition.

In addition, MDSA is a leading marketing communications agency with a specialization in tourism marketing. We proudly serve clients like Qantas (for 40 years), Accor (14 years), Scenic Cruises (8 years), and Viking (5 years). Our expertise also extends to movie marketing, working with Foxtel and News Corp. I am also the Executive Producer for several film projects, including our own action/espionage film, which is currently in the funding stage.

Apart from my other recognitions, I’ve been grateful to have received a ‘Brand Leadership Award for an Individual’ for my work throughout Asia and a ‘Global Super Achiever’ Award for my work in India.

The Dragons of Asia Awards are my way of giving back to an industry that has been incredibly good to me throughout my career. Over the past 24 years, it has been immensely rewarding to witness the progress in Marketing Communications across Asia and to see young professionals grow and gain recognition each year when we meet.

Brandsynario: Last year, Dragons of Pakistan award was given in Malaysia. What convinced you to bring Dragons to Pakistan? What are your expectations for this new addition?

Mike Da Silva: Before 2023, entries from Pakistan were quite limited. However, I began discussions with several agency heads, including Saad Hashmi, who was launching the new industry association AdStreet. Thanks to these conversations, AdStreet is now proudly organizing the inaugural Dragons of Pakistan Awards Event in Karachi on August 30.

Last year, we tested the waters with the first Dragons of Pakistan, featuring 5 entry categories. The response was far beyond our expectations, leading us to expand the categories this year. The results continued to impress, so we’re excited to introduce 17 Dragons of Asia entry categories next year.

It’s been particularly gratifying to see a significant number of new, smaller agencies and brand owners participating this year. The Dragons are open to both agencies and brand owners, and it’s been rewarding to witness many brand owners actively encouraging their agencies to get involved.

Brandsynario: What do you think is different/unique about Dragons as compared to other industry awards?

Mike Da Silva: The Dragons of Asia and its Satellite Programmes in Malaysia, Pakistan and Sri Lanka is different to other Award Programmes in that the Dragons focuses on results, the ultimate evaluation factor for any Campaign.

Here’s an unsolicited testimonial provided by London based Warc, part owners of the Cannes Lions: “The Dragons of Asia are positioned alongside prestigious global effectiveness awards, such as the Cannes Lions, the IPA Effectiveness Awards & the Effies”

Brandsynario: What role do you see the Dragons of Pakistan playing in fostering cross-border collaborations within the Dragons of Asia network?

Mike Da Silva: All entrants have access to view past campaigns, and I assist them with entry category selection and campaign development. It’s been incredibly rewarding to witness the evolution of entries to the level of metal awards. Given the success of this year’s Dragons of Pakistan and the anticipation surrounding our inaugural awards event next month, we’re excited to expand the entry categories to 17 next year. Pakistani campaigns are increasingly becoming strong contenders on the international stage, consistently securing more Dragons of Asia awards each year.

Brandsynario: On a lighter note, are you a fan of cricket and if yes, who do you think is the best Pakistani cricket player?

Mike Da Silva: I’m an avid Test Cricket follower.

We have a Movie business and I’m Executive Producer for a number of movies handling marketing. As a result, MDSA was appointed Sales & Marketing Agent for India by the UK Producers of the doc-movie ‘Shane’. Our launch involved money can’t buy Prizes of trips to Lords to watch India play England and to Australia to the T20 World Cup.

When I was retained by Tourism Australia to promote my Country, I worked with Steve Waugh to help launch his Udayan Charity in India, in return for him helping to promote Australia in India. I’m also working a ‘Legends of Cricket’ TV Series with UK Producers.

To answer your question. Imran Khan of course !!

Brandsynario: Any important message you’d like to give to the marketing community?

Mike Da Silva: Over the last few years, I’ve been very lucky to create and nurture relationships with a growing number of Agencies and brand owners, helping them become involved with the Dragons. I definitely look forward to meeting a number of these winners in Karachi later next month.

I also look forward to being a Presenter at the AdVision Conference, just prior to the Awards Event. My theme is ‘Building Client Relationships’.

Finally, I look forward to welcoming Pakistani Winners to the Dragons of Asia Awards in KL in October and returning to Pakistan for the 2025 Dragons of Pakistan Awards.

Stay tuned to Brandsynario for more insightful interviews!

India Shouldn’t Travel To Pakistan For Champions Trophy 2025: Harbhajan Singh

By
Web Desk
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harbhajan-singh-icc-india-t20-world-cup-india-pakistan-champions-trophy-2025

Former Indian off-spinner Harbhajan Singh has voiced strong support for the decision of the Board of Control for Cricket in India (BCCI) to avoid traveling to Pakistan for the Champions Trophy 2025.

Reports indicate that the Board of Control for Cricket in India (BCCI) is considering a hybrid model. This would involve Rohit Sharma and his team playing their matches in either Sri Lanka or the UAE, instead of Pakistan.

Harbhajan Singh Highlights Security Concerns

Singh highlighted the ongoing security issues in Pakistan, suggesting that the country’s frequent security incidents make it unsafe for international teams.

The Indian team hasn’t played in Pakistan since 2008 due to these persistent concerns and is unlikely to make the trip for the upcoming Champions Trophy.

In an interview with IANS, Harbhajan Singh questioned the rationale behind sending the Indian team to Pakistan given the current safety concerns.

india-refuse-pakistan-visit-will-champions-trophy-go-hybrid

“Why should the Indian team go to Pakistan? There is a safety concern in Pakistan. The situation is such that incidents occur almost daily. It’s not safe for the team to go there. The BCCI’s stance is absolutely correct—nothing is more important than the safety of our players. I fully support the BCCI’s decision,” Singh stated.

PCB’s Challenge

Pakistan is set to host its first major tournament since the 2008 Asia Cup and is making significant efforts to ensure the event’s success. However, India’s hesitation to travel for the Champions Trophy 2025 presents a substantial challenge for the Pakistan Cricket Board (PCB).

As the Champions Trophy 2025 approaches, the debate over India’s participation in Pakistan continues to unfold. While the PCB is working hard to host the event successfully, security concerns remain a major hurdle.

Stay tuned to Brandsynario for the latest news and updates.

Shoaib Malik Shuts The Door On International Cricket Comeback

By
Web Desk
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shoaib malik

Veteran all-rounder Shoaib Malik has officially declared that he has no intention of returning to play international cricket for Pakistan. In a recent interview with a local sports outlet, Malik hinted that his international cricket days are firmly behind him.

Final Retirement Plans

“No, I am happy and satisfied after playing for so many years. I have no interest in playing for Pakistan again,” Malik said.

“I have already announced retirement from two formats. I have been playing league cricket and enjoying my time. Wherever I get an opportunity to play, I try to make the most of it.”

When asked about his retirement from T20 international cricket, the former captain stated that he would soon retire from all forms of cricket. “I have no interest, but as I said in my previous interviews, I will announce my retirement from all forms of cricket once and for all,” he confirmed.

Advice for Babar Azam

Malik also suggested that Pakistan’s white-ball captain, Babar Azam, should step down from captaincy and focus solely on his batting. He believes that Babar can perform better without the burden of leadership.

“As for his captaincy, my firm stance is that he [Babar Azam] should play only as a player. That’s my opinion. When he plays as a player, he can do wonders for the team. He should stay away from leadership,” Malik added.

A Glorious Career

Shoaib Malik has had an illustrious career, representing Pakistan in 35 Tests, 287 ODIs, and 124 T20Is since his international debut back in 1999. He has scored over 11,000 runs across three formats and has taken a total of 218 wickets.

In franchise T20 cricket, Malik has scored 13,360 runs in 542 matches, including 83 fifties. He is currently the second-highest run-scorer in this format, following Chris Gayle, who has amassed 14,562 runs in 463 matches.

While Malik’s international career may be over, his influence on the game continues through his participation in various T20 leagues worldwide. His advice and experience remain valuable for the younger generation of cricketers, both in Pakistan and beyond.

Stay tuned to Brandsynario for the latest news and updates.

TikTok Celebrates Release Of Jimin of BTS’ Second Solo Album, MUSE, With Exclusive In-App experience

By
Web Desk
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The #Jimin_Who hub offers fans worldwide a unique opportunity to engage with exclusive content, participate in challenges, and unlock limited-time rewards.

Pakistan, 25 July, 2024 – TikTok, the go-to platform for music discovery, launched an immersive in-app experience celebrating the release of Jimin of BTS’ highly anticipated sophomore album, MUSE.

The #Jimin_Who hub offers fans worldwide a unique opportunity to engage with exclusive content, participate in challenges, and unlock limited-time rewards. By searching for related terms like ‘Jimin’ and ‘BTS’, will be presented with challenges to unlock a limited-time exclusive profile frame. Additionally, the hub features top-performing content from Jimin, including his solo work and collaborations, Fan Spotlight showcasing standout ARMY members and their creations, and an immersive experience celebrating Jimin’s sophomore album, MUSE.

This initiative underscores TikTok’s commitment to empowering artists and fans to connect and create. With #kpop emerging as one of the fastest-growing genres on the platform, generating 59.8M posts and amassing 602B video views, and BTS being one of the most popular accounts, this experience is set to resonate with the global TikTok community.

Since debuting over a decade ago, BTS (@bts_official_bighit) has established themselves as 21st century pop icons, breaking countless records and becoming the fourth biggest artist account on TikTok. With over 65.5M followers and 1.4B likes, hashtags related to the group continue to generate huge engagement, with #bts appearing in 94.1M creator videos and #bts_official_bighit in 33.4M. Jimin’s solo content has inspired millions of creator videos and views, cementing his status as a global superstar.

Hashtags related to #jimin have been featured in more than 22.9M creator videos. After releasing his debut solo album FACE last year, Jimin’s #1 song, ‘Like Crazy‘, inspired more than 300K creator videos, and the dance video posted on the group’s TikTok was viewed over 36.2M times and received more than 8.6M likes. Jimin recently shared an exclusive behind the scenes video of the pre-release single “Smeraldo Garden Marching Band (feat. Loco)” from MUSE, which has been viewed by 11M fans and garnered 2.5M likes.

Homemade Hair Masks To Try This Summer

By
Mahnoor Rashid
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homemade hairmasks

We all dream of long, luscious, and healthy hair, all year around. However, in the heat of the summer, it’s impossible to keep your hair oily, and unwashed for more than a couple of days. Summer makes your hair dry, frizzy, and brittle. On top of that, effective store-bought products are becoming unaffordable, which is why here are the top 5 homemade hair masks you need to try this summer:

1. Coconut + Honey 

Perfect for moisturization, and only requires two ingredients. Melt the coconut oil if it’s solid. Mix the coconut oil and honey together until well combined. Apply the mixture to your hair, concentrating on the mid-lengths to ends. Leave it on for 20 minutes before rinsing and shampooing.

2. Yogurt + Egg Homemade

Simply beat the eggs and mix it with the yogurt until smooth. Now beware, this won’t smell pleasant. Apply the mask all over your hair. Leave it on for 15-20 minutes, rinse thoroughly with cool water and shampoo. The protein in this hair mask gives your hair the strength it needs to survive all the up-dos this summer.

3. Aloe + Lemon

Mix either natural or store-bought aloe vera gel and lemon juice. Apply the mixture directly to your scalp. But carefully, as it might sting. Then, massage gently. Leave it on for 20-30 minutes, then rinse with lukewarm water and shampoo. The aloe in this soothes your scalp and lemon controls oil.

4. Oatmeal + Milk

This one is only for those with an itchy scalp. Blend your rolled oats into a fine powder, and mix it with milk till you get your preferred consistency. Leave it on for 20 minutes before rinsing and shampooing. The oatmeal in this mask has anti-inflammatory properties that soothe an itchy scalp. While milk nourishes and hydrates both the scalp and hair.

Effective hair care does not require thousands of chemicals. Nor does it need to be so expensive. The homemade masks, and constant oiling, are what nourished the hair of our ancestors, and if you’re Pakistani then you’ve definitely heard a story or two about an aunt who had the longest hair ever.

Stay tuned to Brandsynario for more news and updates.

French Sprinter Barred From Olympics Opening Over Hijab

By
Mahnoor Rashid
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In recent unfortunate news, severe Islamaphobia and racism in France have struck again. In the world of sports, French sprinter Sounkamba Sylla has expressed her frustration on Instagram. She’s a member of France’s 400-meter women’s and mixed relay teams. She has spoken up about being allegedly barred from participating in the Paris Olympics opening ceremony because she wears a hijab. A simple headscarf, a common religious practice, has come in the way of Sounkamba Sylla pursuing her dream.

French Sprinter Sounkaba Sylla Speaks Up About Unfair Treatment

Sylla is a 26-year-old athlete. She shared her disappointment on Instagram, stating, “You are selected for the Olympics, organized in your country, but you can’t participate in the opening ceremony because you wear a headscarf.” The French Olympic Committee (FOC) is currently working with her to find a solution. They are hoping to come to a conclusion that respects both the team’s requirements and Sylla’s beliefs.

French Sprinters

The president of the committee is David Lappartient. He explained that French Olympians must adhere to secular principles. The same secular principles that public sector workers adhere to. In the case of France, that includes  While this might be hard to understand in other countries, he acknowledged that it is a deeply ingrained part of French culture. He expressed optimism saying, “We hope that everyone can take part in the opening ceremony.”

Sylla’s story highlights the kind of Islamaphobia and religious intolerance that still exists within us. It is appalling to see such discrimination still take place in some of the most modern states in the entire world. We wish Sounkaba Sylla well for her future with the Olympics and hope that the committee can fight her case adequately.

Stay tuned to Brandsynario for more news and updates.

Minal Khan’s Father-in-Law Defends Seat Belt Use Amid Criticism

By
Sania Saeed
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First drive out in daddy's classic car!

Minal Khan and Ahsan Mohsin Ikram, a popular celebrity couple, have been in the spotlight since their marriage. Recently, they welcomed their first child, a baby boy named Hasan Ahsan Mohsin Ikram.

The couple had kept their son’s face private due to concerns about their family’s privacy. However, they recently shared a heartwarming family photo on social media, showing Hasan sitting on Minal’s lap during a family outing in Ahsan’s classic car.

Ahsan captioned the photo, “First drive out in daddy’s classic car!” However, the post received backlash from users who noticed that Hasan was not wearing a seatbelt. One user commented, “No baby seat, sat in the lap at the front. Why risk his life like that?” Another wrote, “Accident waiting to happen, where’s his car seat? Sitting on mummy’s lap is just asking for it. Please use your common sense.”

 

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A post shared by M. Hasan Ikram (@mhasanikram)

In response to the criticism, Minal’s father-in-law defended the couple, stating, “People talking about car seat belts… This car Ahsan is driving is a 1954 British car… It is alright if Hasan is getting a ride sitting in the safe lap of his mother… Stop being negative. Come out of it and see the beautiful world beyond negativity.” He pointed out that the classic car was manufactured before the implementation of modern safety regulations, and that Hasan was safe in his mother’s care.

The incident serves as a reminder that even in the public eye, families deserve privacy and understanding when it comes to their personal choices and values.

Stay tuned to Brandsynario for more news and updates.

Toyota Discontinues Popular Hilux in Pakistan

By
Usman Kashmirwala
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Source: Tyre Point

Toyota Pakistan has discontinued the petrol variant of its popular Hilux pickup truck. Now, the Hilux lineup, including the “Revo” and “Vigo” variants, is exclusively available with diesel engines. This change responds to market preferences, as diesel models have consistently outsold petrol ones.

Why Diesel Dominates

Diesel engines offer superior fuel economy and higher torque compared to petrol engines. These advantages are crucial for heavy-duty tasks and off-road performance. The better fuel efficiency and greater towing capacity of diesel engines make them ideal for the Hilux, a vehicle designed for rugged use.

Given the strong demand for diesel-powered Hilux models, Toyota decided to discontinue the less popular petrol variant. This move streamlines production and better meets customer needs.

toyota-hilux-top-selling-car-in-pakistan
Source: Media Bites

The Petrol Hilux

The petrol Hilux, though less popular, had loyal customers and notable features. It came with a 4-cylinder in-line 2TR-FE engine and a 5-speed manual transmission, delivering 163 horsepower and 245 Nm of torque. This setup offered a solid balance of power and performance.

In terms of safety, the petrol Hilux featured SRS airbags for the driver and front passenger, an immobilizer, key and light reminders, engine oil level warnings, clutch start safety features, seatbelt reminders, and an anti-lock braking system (ABS). These features ensured a secure driving experience.

Toyota Hilux Price in Pakistan, Images, Reviews & Specs | PakWheels
Source: Pakwheels

Looking Ahead

By discontinuing the petrol Hilux variant, Toyota aligns its offerings with market demands. Focusing on the popular and efficient diesel variants strengthens Toyota’s position in Pakistan’s competitive pickup truck market.

As consumer preferences evolve, Toyota’s strategy will continue to adapt. For now, the shift to an all-diesel Hilux lineup reflects the growing preference for diesel engines in the region.

Stay tuned to Brandsynario for latest news and updates.

Samsung’s One UI 7.0 to Include Popular Apple Features

By
Usman Kashmirwala
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Source: Android Authority

Samsung is set to introduce features similar to those loved by Apple users in its upcoming One UI 7.0 update. This move marks a significant shift for Samsung, which has typically avoided closely mirroring Apple’s software innovations.

Embracing Apple-Inspired Features

Apple’s iPhone features like Dynamic Island and Live Activities have been popular since their release. Dynamic Island enhances the usability of the iPhone’s notched display by displaying relevant information like timers, music controls, and Apple Pay interactions. Live Activities keep users updated with real-time notifications from apps on the lock screen.

One UI 7 could bring massive design improvements - SamMobile
Source: Sam Mobiles

Reports suggest that One UI 7.0 will include Samsung’s versions of these features. This update will likely bring substantial design improvements, including more colorful app icons and ultra-smooth animations. Users can also expect new options to declutter their home screens.

One UI 7.0 Design and UX Changes

Leaked screenshots hint at significant UX changes in One UI 7.0. Samsung seems to be revamping its Camera and Gallery app icons and introducing a new “Icon and widget style” settings panel with two main options: Classic and Bold.

  • Classic Style: Keeps app icon labels intact and adds labels to home screen widgets, similar to iOS.
  • Bold Style: Removes labels entirely from both app icons and widgets, offering a cleaner look.

These changes suggest that Samsung aims to offer a more customizable and visually appealing user experience. While current One UI (6.1.1) users can’t label widgets, the Home Up Good Lock module does allow some label customization, indicating that One UI 7.0 might expand these options further.

What to Expect

It’s unclear what Samsung will call its versions of Dynamic Island and Live Activities or if they will include additional functionalities. However, the inclusion of these features indicates Samsung’s intent to enhance its user interface by incorporating popular elements from its main competitor.

One UI 7 surprise with Android 15 from Samsung! - ShiftDelete.Net Global
Source: Shift Delete

As Samsung begins the beta program for One UI 7.0 alongside Android 15, more details will emerge. Leaks and rumors will likely continue, giving users a clearer picture of what to expect from this major update.

Stray tuned to Brandsynario for latest news and updates.

Could Fakhar Zaman Be Pakistan’s Next White-Ball Captain?

By
Huzaifa Gaba
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fakhar-zaman-breaks-ties-with-saya-after-babar-azam-tweet-could-fakhar-zaman-be-pakistan-white-ball-captain

With whispers of a potential captaincy change in Pakistan cricket team growing louder, Fakhar Zaman emerged as a surprising contender.

Babar Azam’s captaincy has come under fire after disappointing performances in both the ODI World Cup 2023 and T20 World Cup 2024, leading fans and former players to look for new leadership options.

Shoaib Malik Endorses Fakhar Zaman

Recently, veteran cricketer Shoaib Malik endorsed Fakhar Zaman as a potential candidate for the white-ball captaincy.

Malik praised Fakhar’s fearless approach, stating, “According to today’s fearless cricket, Fakhar Zaman should be considered for white-ball captaincy because he has the sense and leadership capacity for it.”

Younis Khan’s Support for Fakhar

Before Malik, former Pakistan captain Younis Khan also suggested Fakhar Zaman as a viable replacement for Babar Azam.

During an interview on a local channel, Younis highlighted Fakhar’s performance in the 2023 ODI World Cup, particularly his turnaround in form that helped Pakistan’s campaign.

“Why can’t Fakhar Zaman be the captain of the side? Isn’t he a performer? Didn’t he do well in the last 50-over World Cup? Who is that one player who gave us hope? Zaman started the 2023 World Cup in India poorly; however, in the second half, he turned his form around, which coincided with Pakistan’s success,” Younis said.

Fakhar Zaman’s Potential as Captain

Fakhar Zaman, a seasoned player with over 80 ODIs and 80 T20Is, has never captained Pakistan in his seven-year international career. Yet, his experience, adaptability to different formats, and various batting positions showcase his cricketing maturity.

fakhar zaman

His aggressive batting style has been a hallmark of his success, which could translate into a proactive captaincy style, taking calculated risks and keeping the opposition on the back foot.

Fakhar’s ability to perform in high-pressure situations, as seen in several ICC event matches, such as the World Cup 2023 clash against New Zealand and the memorable ICC Champions Trophy 2017 final against India, suggests he can handle the captain’s burden in crucial encounters.

A New Leadership Era?

As Pakistan looks to rebuild and revitalize its cricket team, the idea of Fakhar Zaman as captain brings a fresh perspective.

With support from prominent figures like Shoaib Malik and Younis Khan, Fakhar’s leadership could be the change Pakistan needs to regain its footing in international cricket.

Only time will tell if Fakhar Zaman will don the captain’s cap, but the prospect is certainly an exciting one for Pakistan cricket fans.

Stay tuned to Brandsynario for the latest news and updates.

Kubra Khan Reacts To Teenage Girl’s Runaway To Meet Her

By
Sania Saeed
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News circulated on social media about a minor girl who ran away from her home in Lahore to travel to Karachi

Renowned Pakistani actress Kubra Khan has recently found herself at the center of a surprising and concerning incident. News circulated on social media about a minor girl who ran away from her home in Lahore to travel to Karachi, with the sole intention of meeting Kubra Khan. However, what’s remarkable is that Kubra Khan is currently in London, and upon learning about this incident, she shared her reaction on social media.

 

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A post shared by VeryFilmi (@veryfilmi)


Kubra Khan expressed her gratitude for the love and admiration she receives from her fans, but also emphasized the importance of safety. She cautioned her fans to prioritize their well-being and avoid harming themselves to meet her. Khan wrote, “I am at a loss of words… I love and appreciate all the love I receive… however, I need you guys to understand that your safety is the utmost important thing.” She also assured her Lahore-based fans that she would organize a meet-and-greet event for them upon her return, urging them to stay safe until then.

Kubra Khan’s response highlights her concern for her fans’ well-being and her commitment to ensuring their safety. The incident serves as a reminder of celebrities’ impact on their fans and the need for responsible behaviour from both parties.

Stay tuned to Brandsynario for more news and updates.

Hania Aamir And Farhan Saeed’s ‘Intimate’ Drama Promo Sparks Controversy

By
Sania Saeed
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The teaser showcases the duo's sizzling chemistry but has also drawn criticism. Some viewers have expressed outrage,

Farhan Saeed and Hania Aamir’s on-screen chemistry in their hit drama “Mere Humsafar” captivated audiences, earning them widespread popularity. Fans adored their pairing and eagerly anticipated a second season. However, their latest promo for the upcoming drama “Kaisi Hai Ye Ruswai” has sparked controversy.

Watch here:

The teaser showcases the duo’s sizzling chemistry but has also drawn criticism. Some viewers have expressed outrage, with one user commenting, “It’s confirmed that there’s no shame left in Pakistan and its dramas… I don’t know how their wives allow them to take on such roles just for fame and money.” Another user wrote, “Pakistan is becoming increasingly vulgar and filthy, just like our society.” Some have also accused the drama of promoting vulgarity and going against cultural norms.

Despite the backlash, not everyone is dissatisfied. Some fans are excited to see Farhan and Hania reunite on screen, with one user exclaiming, “Super excited for Farhan and Hania again as a couple!” Another fan wrote, “Love you, Farhania!”

“Kaisi Hai Ye Ruswai” is set to premiere on Express Entertainment on July 26th, and it remains to be seen how audiences will respond to the drama’s content. The debate surrounding the promo highlights the ongoing conversation about content in Pakistani dramas and the balance between artistic expression and cultural sensitivity.

Stay tuned to Brandsynario for more news and updates.

PCB’s Decision To Send Wahab Riaz To Maldives Stirs Controversy

By
Web Desk
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pcb-to-remove-wahab-riaz-from-selection-committee

Wahab Riaz, recently removed from his roles as senior team manager and member of the selection committee following Pakistan’s dismal T20 World Cup campaign, is back in the spotlight. This time, he’s headed to the Maldives for an International Cricket Council (ICC) coaching workshop scheduled for July 29-30.

Out of Favor or Still Favored?

The move comes as a surprise to many fans and critics who speculated that Wahab had fallen out of favor with the Pakistan Cricket Board (PCB) chairman Mohsin Naqvi.

Wahab’s close ties with Naqvi, stemming from his tenure as a provincial minister during Naqvi’s time as Chief Minister of Punjab, were thought to be severed. But, it appears the bond remains strong.

The PCB announced, “The ICC will hold a two-day High-Performance workshop in Maldives on 29-30 July. Former Test cricketer Wahab Riaz and former international cricketer Shahid Anwar (head coach National Cricket Academy) will participate in the workshop.”

This workshop aims to provide the latest coaching techniques and strategies to identify and nurture grassroots talent. Alongside this, the PCB revealed that General Manager Academies Dr. Imran Abbas will attend a four-day ICC Level-2 Tutors training course in Malé starting July 24.

The course will be conducted by former Pakistan cricketer Iqbal Sikander and former Bangladesh Test captain Amin-ul-Islam, aiming to equip member countries with qualified Level-2 tutors to train coaches.

wahab-riaz

Controversy Over Wahab Riaz

The real issue, however, lies in Wahab’s qualifications—or lack thereof. Critics argue that Wahab is not a qualified coach and has no coaching experience at the domestic or local levels.

They believe that many seasoned coaches in Pakistan, who regularly work at the grassroots level, were overlooked in favor of Wahab, possibly due to his good relations with the PCB chairman.

This decision has sparked criticism and raised questions about Naqvi’s promises of systemic change within the PCB. The selection of Wahab for this prestigious workshop, despite his lack of coaching credentials, highlights ongoing favoritism and the need for merit-based decisions in Pakistan cricket.

Stay tuned to Brandsynario for the latest news and updates.

‘Who Else Should Be Captain?’ Former Pakistan Captain Supports Babar Azam

By
Web Desk
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mohsin-naqvi-opens-up-about-babar-azam-replacement-who-should-be-captain-younis-khan-supports-babar-azam

Former Pakistan captain Younis Khan has stepped up in support of current national white-ball captain Babar Azam, emphasizing the lack of viable captaincy options within the country.

Babar Azam has been heavily criticized following Pakistan’s disappointing performance in the ICC Men’s T20 World Cup 2024, where they were eliminated in the group stage. Fans and critics alike have pointed fingers at Babar’s captaincy, calling for his removal.

Younis Khan Voices Support For Babar Azam

However, Younis Khan disagrees with these calls. He believes the real issue lies within Pakistan’s cricket infrastructure, which he says has failed to prepare adequate backup players.

“We give our views very quickly. If we talk about our current team, the players don’t have a fault. Instead, I will blame the infrastructure. If we don’t have the back-up, how will you replace the (out of form) players?” Younis stated in a recent interview.

Younis defended Babar and criticized past management and selection committees for not building a robust pool of players who could step up when needed.

“We generally speak that Babar Azam should not be the captain. If not Babar Azam, who else should be the captain?” he added.

“This isn’t Babar or current selection committee’s fault either. It’s a result of decisions made 5-6 years ago. We failed to build our bench strength,” Younis concluded.

Rapid Changes Hampering Progress

Younis also pointed out the frequent changes in leadership, from the PCB chairman to the captain and even the government, which have disrupted long-term planning.

mohsin-naqvi-urges-fans-support-pakistan-cricket-team

“Changes are happening so quickly—the chairman, captain, and even our government changes so fast. So, who is doing the planning? This has been the case for the past ten years,” he concluded.

Moreover, a decision on Babar Azam’s captaincy is expected soon. PCB chairman Mohsin Naqvi has stated that consultations with former Pakistan cricketers and white-ball head coach Gary Kirsten will guide the final decision.

In the wake of Pakistan’s T20 World Cup exit, the PCB has already taken action. Abdul Razzaq and Wahab Riaz were sacked from the selection committee, and Riaz also lost his job as senior team manager. Additionally, team manager Mansoor Rana was removed from his post.

Stay tuned to Brandsynario for the latest news and updates.

Khalil-ur-Rehman Clears The Air On 4:00 AM Meet With Amina Urooj

By
Sania Saeed
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Khalil revealed that he was misled into believing that the meeting was for a valid purpose, only to find himself in a critical situation.

Renowned writer and playwright Khalil ur Rehman has finally broken his silence on the rumors surrounding his alleged meeting with a lady. In a recent interview, he clarified that the lady in question had been contacting him for 15 to 20 days prior to their meeting, insisting on a discussion about a potential drama project.

Watch here;

Rehman explained that, as a writer, his work schedule is often unpredictable and flexible. He emphasized that he respects women and values their contributions, more so than those who are spreading false rumors about him.

Khalil revealed that he was misled into believing that the meeting was for a valid purpose, only to find himself in a critical situation. He explained that he was suffering from health issues, including dermatomyosis, an autoimmune disease that makes him sensitive to sunlight. This condition, combined with a past incident where he was kidnapped and beaten, resulting in swollen eyes, led to his cautious behaviour.

The writer recounted the harrowing experience, stating that when he arrived at the meeting point, the lady locked the door, and six armed men entered, taking control of him. Rehman emphasized that this was the truth and fact, contrary to rumours circulating about the incident.

Rehman also addressed the delay in filing an FIR, attributing it to the trauma he experienced. He explained that his wife encouraged him to report the incident, and he ultimately did so, standing by his commitment to respecting and valuing women.

Stay tuned to Brandsynario for more news and updates.

Pakistan Seeks Power Tariff Reduction From CPEC Projects

By
Sania Saeed
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The primary challenge for Pakistan stems from the coal power plants installed under the 2015 policy as they were based on Imported fuel.

Islamabad 24 July, 2023: The issue of Independent Power Producers (IPPs) in Pakistan is longstanding, with power plants operating since 1994.

The primary challenge for Pakistan stems from the coal power plants installed under the 2015 policy as they were based on imported fuel. The plants established under the 1994 policy are nearly decommissioned, and those set up in 2002 are expected to be phased out by 2027 or a few years after.

Pakistan faces an annual capacity payment of 2000 billion rupees. Successful negotiations with IPPs may result in savings of only two and a half to three rupees per unit but with this would send a negative signal to foreign investors about Pakistan’s failure to adhere to commercial contracts. Already, one set of negotiations was held in 2021, which resulted in a reduction of the tariff of private IPPs (excluding CPEC). Another negotiations at this time would severely deter any foreign direct investment in Pakistan, especially power sector.

It is necessary to negotiate with CPEC projects to lower their tariff as they did not offer any reduction in 2021.

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