“Expenditures or Unveil Mini-Budget,” IMF Tells Pakistan

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Nov 12, 2024

The International Monetary Fund (IMF) has issued a stern warning to Pakistan, urging the country to either cut expenditures or unveil a mini-budget to address the significant revenue shortfall of Rs. 189 billion. This call for immediate action comes as the IMF team, visiting Islamabad from November 11 to 15, assesses Pakistan’s fiscal situation. The financial institution’s emphasis is on improving tax collection and reducing unbridled spending to avoid deeper economic challenges.

Two Options on the Table

The IMF has proposed two main strategies to Pakistan’s government to resolve its fiscal gap. The first is to introduce a mini-budget aimed at addressing the Rs. 189 billion shortfall by boosting revenue collection. The second option involves implementing a rigorous plan to reduce government expenditures, which have been mounting in recent years. Finance Secretary Imdad Ullah Bosal and Federal Bureau of Revenue (FBR) Chairman Rashid Mehmood Langrial are currently engaging with the IMF team to explore these solutions.

Govt says no to mini-budget idea — for now — Source: Updatepk

Challenges in Tax Collection

A significant point of concern for the IMF is Pakistan’s struggle to meet its tax collection targets. Despite efforts like the Tajir Dost Scheme (TDS), which aims to integrate retailers and wholesalers into the tax net, the results have been disappointing. The TDS collected just Rs. 1.7 million in the first quarter of the current fiscal year, far below the target of Rs. 10 billion. However, the FBR has reported a positive outcome from regular taxation measures, collecting an additional Rs. 11 billion from retailers and wholesalers in the first quarter. This suggests that while the TDS failed to deliver, the traditional tax mechanisms are making progress.

The IMF’s concern also extends to the broader fiscal and economic framework for the year. Pakistan’s tax-to-GDP ratio remains low, and the IMF has stressed the importance of improving this ratio to ensure long-term fiscal sustainability. With rising inflation, the fiscal deficit, and external debt, Pakistan faces mounting pressure to adjust its economic policies to avoid further fiscal slippages.

Govt presents 'mini budget' in parliament amid scrambling for IMF loan — Source: The News International

Immediate Action Needed

Given the fiscal challenges, the IMF’s preferred solution seems to be unveiling of a mini-budget. This would allow Pakistan to raise necessary funds quickly and shore up its economy, avoiding the deeper crisis that could result from further delays. However, cutting expenditures may not be sufficient given the tight fiscal space, leaving the mini-budget as the more viable solution. With the IMF’s guidance, Pakistan now faces a crucial decision that will impact the country’s financial stability in the coming months.

As the IMF mission continues its meetings in Islamabad, Pakistan’s leadership is under pressure to make tough decisions to balance the economy and meet its financial commitments. Without swift action, the country risks worsening its fiscal hole, potentially reaching unsustainable levels by early 2025.

Stay tuned to Brandsynario for the latest news and updates

Famous Chai Wala Arshad Khan on Shark Tank Pakistan

By

Usman Kashmirwala

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Nov 12, 2024

Arshad Khan, popularly known as Arshad Chaiwala, rose to fame unexpectedly in 2016 when a candid photograph of him making chai at a roadside stall in Islamabad went viral. His piercing blue eyes and charismatic presence captivated social media, turning this modest tea vendor into an international sensation overnight.

Since then, Arshad’s journey has been one of relentless ambition. Embracing his newfound fame, he entered the entertainment world briefly, but soon his entrepreneurial spirit guided him back to his roots. He launched Chaiwala & Co., a chai business located in Pakistan and now London, taking Pakistan’s beloved chai culture across borders.

A Vision for Global Chai Culture on Shark Tank Pakistan

Arshad recently appeared on Shark Tank Pakistan to pitch his chai business and share his humble beginnings and grand aspirations. In his pitch, Arshad conveyed his vision of transforming Chaiwala & Co. into a global brand, presenting traditional Pakistani chai in an authentic way to international markets. His goal was clear: to not only make Chaiwala & Co. profitable but to also to create a brand that celebrates Pakistani street culture. Arshad’s approach to chai is unique because it is not only about the beverage; he’s trying to create an immersive experience that transports customers to the bustling chai dhabas of Pakistan.

Dhabba Chaiwala turned sensation Arshad Khan Opens cafe in London - Up18 News — Source: 18 uplift

The business model of Chaiwala & Co. is rooted in offering authentic flavours and an atmosphere reminiscent of Pakistan’s iconic street culture. The café’s decor, from the furniture to the wall art, is carefully designed to reflect the soul of Pakistani streets, while the menu includes a variety of teas and traditional snacks that complement the chai experience. This brand positioning has resonated well with customers, and Arshad believes it is key to the brand’s growth.

Expanding to London: A Strategic Move

On Shark Tank Pakistan, Arshad shared details of his business operations, marketing strategy, and expansion plans. He emphasised how Chaiwala & Co. has already found success in Pakistan and how opening in London was a strategic decision to tap into a broader audience. In London, his chai business targets both the South Asian diaspora craving a taste of home and locals curious about Pakistani culture.

With his confident pitch, Arshad left a lasting impression on the Sharks, showcasing both his business acumen and his passion. His journey from a chai vendor to a business owner pitching on national television reflects the inspiring potential of self-made success in Pakistan.

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NASA Images Show Toxic Black Smog Visible from Space

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Usman Kashmirwala

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Nov 12, 2024

As Pakistan grapples with their annual smog season, pollution levels have reached hazardous new highs, casting a thick, toxic haze over the region. This haze is now visible from space. NASA satellite images show a dense smog layer engulfing Pakistan’s Punjab province and extending into northern India. Lahore and Multan, among other cities, have recorded some of the highest pollution levels, with the Air Quality Index (AQI) soaring above 1,200, levels deemed severely hazardous.

Winter Traps Dangerous Pollutants

Smog has historically worsened in South Asia especially during winter, largely driven by agricultural burning, coal-fired plants, vehicular emissions, and stagnant weather. Colder, denser winter air traps pollutants close to the ground, creating an ominous, persistent yellow haze over urban centres. This year, officials are calling the situation unprecedented, with Lahore’s AQI reaching new records. The deadly pollutant PM2.5, small enough to penetrate lung tissue and enter the bloodstream, has been measured at over 110 times the World Health Organization’s safe limits in certain areas of Punjab.

Toxic smog in Pakistan is so bad you can see it from space - Saudi Gazette — Source: Saudi Gazzete

Health facilities across Punjab are overwhelmed as respiratory and pollution-related ailments spike. Over 30,000 patients have already sought medical treatment in smog-hit regions for respiratory issues, eye irritations, and throat infections. Children under five are particularly vulnerable. UNICEF estimates that more than 11 million young children are exposed to the toxic air. “The well-being of young children is a major concern,” said UNICEF’s Abdullah Fadil, noting the developmental risks associated with inhaling polluted air at a young age.

Government Measures and Public Warnings

In response, authorities in Punjab have ordered widespread closures, including schools, parks, and outdoor venues, to protect public health. The restrictions now also extend to all outdoor activities, from sports events to restaurant dining. The Environmental Protection Agency has enforced an 8 PM closure for non-essential markets and shops, urging people to stay indoors as much as possible to limit exposure.

Toxic smog in Pakistan is so bad you can see it from space | CNN — Source: CNN

Experts are calling for “climate diplomacy” between India and Pakistan to address these shared environmental issues. However, climate change is expected to intensify extreme heat and disrupt wind and rainfall patterns. Pollution challenges are likely to persist and worsen in years to come. Both countries face an urgent need for coordinated, sustainable solutions to tackle the escalating air quality crisis, which endangers the health and lives of millions across the region.

Stay tuned to Brandsynario for the latest news and updates

Champions Trophy: Former Cricketer Calls For PCB To Follow Sri Lanka’s 1996 Approach

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Web Desk

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Nov 12, 2024

ICC-Champions-Trophy-2025-Pakistan-PCB-champions-trophy-basit-ali-pcb-sri-lanka-1996

When former Pakistani cricketer Basit Ali speaks, he doesn’t hold back—especially when it comes to cricketing politics. And with the ICC Champions Trophy 2025 looming, he’s got some strong words for the Pakistan Cricket Board (PCB).

Basit believes the PCB should channel the defiant stance that Sri Lanka took back in the 1996 World Cup. But what’s the story here, and why are past cricket controversies becoming so relevant now? Let’s take a look.

The Champions Trophy Conundrum

The ICC Champions Trophy 2025 is set for Pakistan in early 2025. Yet, there’s uncertainty in the air, with India’s participation hanging in the balance. Citing security concerns, reports in the Indian media suggest that India might not travel to Pakistan for the tournament.

india-refuse-pakistan-visit-will-champions-trophy-go-hybrid — Source: ICC

The ICC, according to sources, has even told the PCB that the Indian government is not on board with sending its players to Pakistan. Naturally, this decision hasn’t gone down well in Pakistan. Former cricketers, including Basit Ali, are voicing their concerns—and they’re asking the PCB to stand its ground.

A Flashback to 1996: What Happened with Sri Lanka?

Here’s where history comes into play. In the 1996 World Cup, Sri Lanka co-hosted the tournament alongside Pakistan and India. But things got messy when Australia and the West Indies refused to play their scheduled matches in Sri Lanka, also citing security concerns.

Despite Sri Lanka’s assurances of full-proof security, the two teams stood firm and skipped their games. Sri Lanka didn’t take this lightly. Instead, they got the ICC to award them four points for those forfeited games, pushing them straight into the quarter-finals.

The Advice of Basit Ali to PCB

Basit Ali thinks Pakistan should take a similar approach if India pulls out of the Champions Trophy. In a video on his YouTube channel, Basit advised the PCB to demand points if India skips their matches in Pakistan.

According to him, Pakistan deserves the same consideration as Sri Lanka received in 1996. “PCB should demand points if India refuses to play in Pakistan,” Basit said. “Pakistan should be awarded two points if India doesn’t come here to play.”

But he didn’t stop there. Basit suggested that if the ICC decides to move the tournament to a neutral location or adopt a hybrid model, the PCB shouldn’t just accept it. He believes Pakistan should refuse to play at any neutral venue and should boycott the event if it’s moved entirely. After all, as the host nation, Pakistan has the right to play on its home soil.

Stay tuned to Brandsynario for the latest news and updates.

Juggan Kazim Addresses Hand-Kissing Controversy with ASP Shehrbano

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Sania Saeed

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Nov 12, 2024

Juggun Kazim, known for her vibrant personality as a TV host and actress, has always engaged audiences with her warmth and openness. Following her recent show in early November 2024, Juggun found herself in the spotlight for her tender gesture towards ASP Shehrbano Naqvi. The viral clip sparked conversations online, prompting her to address the moment in a candid discussion.

Watch here;

Juggun Kazim on Ahmed Ali Butt’s Podcast

Juggun Kazim gave an emotional episode of Ahmed Ali Butt’s podcast to share the circumstances of the viral video. Answering the viral video, Juggun told everybody why she chivalrously kissed the hand of ASP Shehrbano Naqvi on her show. Her emotions had been brought forth from a very personal pit where she shared her own experiences going through the same thing with a previous spouse.

Watch here;

A Stand for Compassion and Support

Juggun broke down, narrating the ordeal of an abusive marriage and how she had felt forsaken when she needed him most. However, it was a different feeling while listening to ASP Shehrbano Naqvi stand up for someone else – an empowered girl. For Juggun, the gesture not only amounted to respect but also to a symbol of solidarity and support for women who fight against injustices.

A Habit of Warm Affection

Juggun Kazim further explained that receiving warm and affectionate guests has become almost second nature to her, especially when young women come to her place. She considers them to be the same age as her children, and this motherly instinct makes her want to preserve and exhibit tender love towards them.

Through the podcast, Juggun got a chance to voice her side, thereby informing people about this kind-hearted and nurturing facet of her personality and how she believed in uplifting people. With candid explanations aside from controversy, Juggun Kazim was seen epitomizing real compassion on the issue in question, leaving fans knowing even more about her adorable nature.

Stay tuned to Brandsynario for the latest news and updates.

Suryakumar Yadav Opens Up On India’s Champions Trophy Tour To Pakistan

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Web Desk

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Nov 12, 2024

suryakumar-yadav-india-champions-trophy-tour-pakistan

India’s star T20I captain Suryakumar Yadav has found himself in the middle of a cricketing storm without even intending to. While India’s team is busy playing South Africa in a tightly-contested series, a video of Yadav has gone viral—and it’s stirring up plenty of chatter.

In the clip, Yadav is happily posing with fans when he’s asked a question that’s on many minds: “Why aren’t you coming to Pakistan?” His response? “It’s not in our hands,” he says with a polite smile.

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A post shared by Aayat Raza Qureshi (@aayatqureshi.14)

For a moment that wasn’t even on the pitch, it’s certainly become one of the more talked-about statements in the cricketing world this week. But let’s dive into what’s going on here.

India and Pakistan’s Cricket Conundrum

The root of the question is India’s decision not to tour Pakistan for the upcoming ICC Champions Trophy, set for early next year. The BCCI recently told the ICC that it won’t send its team across the border, citing instructions from the Indian government.

Now, anyone who follows cricket knows how rare it is to see India and Pakistan face off outside of neutral territory. Political tensions have kept the teams apart for years, and it seems this Champions Trophy isn’t going to be the exception.

The PCB’s Move: A “Minus-India” Formula?

The PCB isn’t just letting this slide. According to reports, Pakistan’s cricket board plans to take action, pressing the ICC for a formal response from the BCCI on this decision. They’re drawing attention to past instances, like the 1996 and 2003 World Cups, where teams refused to travel to certain host countries but didn’t get the venues changed.

In 1996, Australia and the West Indies decided not to play in Sri Lanka, while in 2003, England and New Zealand declined to tour Zimbabwe and Kenya. In both cases, the ICC chose not to shift any venues. Instead, the points were awarded to the opposing teams.

pcb-has-no-plan-b-for-champions-trophy — Source: Cricinfo

Now, the PCB is arguing that a similar approach should be taken for the Champions Trophy, proposing a “minus-India” formula if the BCCI sticks to its refusal. This would mean the tournament goes on as planned, with or without India.

Suryakumar Yadav’s Take

When Suryakumar Yadav said, “It’s not in our hands,” he’s acknowledging a reality that fans sometimes overlook. Players, no matter how much they want to play or tour, don’t make these calls.

They’re ultimately bound by decisions from cricket boards and governments. Yadav’s response, though brief, highlights that the choice isn’t up to him or his teammates. Still, his words carry weight, especially given his popularity and India’s position in the cricketing world. As the reigning T20I captain, he’s a face of Indian cricket, and even a simple comment like this has people talking.

Stay tuned to Brandsynario for the latest news and updates.

Will Champions Trophy 2025 Stay in Pakistan? Or A New Country Will Host?

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Web Desk

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Nov 12, 2024

In the world of cricket, the ongoing debate around the 2025 ICC Champions Trophy has sparked plenty of conversation. It’s all happening because the Board of Control for Cricket in India (BCCI) decided it won’t be sending the Indian team to Pakistan.

This leaves Pakistan Cricket Board (PCB) Chairman Mohsin Naqvi in a bit of a fix. Can Pakistan hold onto its hosting rights, or should they start exploring other options?

Hosting in Pakistan: A Stance to Stand By

Naqvi is keen on hosting the tournament in Pakistan. But, as we’ve seen before, international cricket comes with its fair share of complications, especially between these two rivals.

For now, Naqvi is holding his ground and says there’s no formal agreement on the proposed “hybrid model,” where Pakistan would host the event but split some of the games between Pakistan and the UAE.

“No one has discussed any ‘Hybrid Model’ with us,” he remarked, clearly hinting that Pakistan won’t be quick to make concessions this time around.

What’s the Hybrid Model?

The hybrid model idea aims to bridge India’s security concerns with Pakistan’s hosting ambitions. The plan would allow Pakistan to host most of the matches, while India’s games—and maybe even the final—would be held in Dubai.

Just like, Asia Cup 2023, where Sri Lanka came in the mix as a joint host after India refused to tour Pakistan for the event. Pakistan was the main host but semi-finals and the final were played in Sri Lanka.

A New Host?

It’s a compromise to keep Pakistan as the main host while respecting India’s stance on safety. But, if this model isn’t approved, the ICC may consider moving the entire tournament to a neutral location, with South Africa in the running as an alternative.

However, the PCB isn’t thrilled about shifting games. After all, Pakistan’s been making plenty of efforts over the years to bring international cricket back to its soil. Naqvi is clear: Pakistan has shown goodwill many times, but there’s only so much flexibility they’re willing to offer.

The BCCI officially notified the ICC about its decision, citing guidance from the Indian government, and the ICC then passed the news on to Pakistan’s officials. Now, the PCB has forwarded this message to the Pakistani government, waiting on advice for the next move.

To add to the uncertainty, an ICC event scheduled in Lahore, where the Champions Trophy 2025 schedule was to be unveiled, was unexpectedly canceled. While we’re still waiting on an official schedule, rumors are swirling around key matches in Lahore that may get moved if the hybrid model goes ahead.

Stay tuned to Brandsynario for the latest news and updates.

Hania Aamir Talks Love, Success, and Inner Peace in Viral Interview Clip

By

Sania Saeed

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Nov 11, 2024

Hania Aamir, the stunning actress is basking in the immense love she received following her sensational drama Kabhi Main Kabhi Tum, which premiered in early November 2024.

The show, featuring her as the fierce yet vulnerable Sharjeena, became an instant hit, making Hania a household name across borders. Her heartfelt performance resonated with audiences, turning her into a global favourite and earning her praise from fans and critics alike.

Hania Aamir Talks Self-Love in Interview with Faridoon Shahryar

Hania Aamir was recently featured for an interview with popular host Faridoon Shahryar. She was asked some really interesting questions that could give a glimpse of her approach to life as she went through an interesting rapid-fire round. When asked to choose between love and success, Hania candidly chose self-love, as the need for inner peace happened to be on her priority list.

Watch here;

View this post on Instagram

A post shared by Faridoon Shahryar (@ifaridoon)

Choosing Self-Love Over Everything

Hania’s answers show how much she believes in putting herself first. She stated that the most important relationship, according to her, is the one that she has with herself. Fans felt inspired as she talked about how self-acceptance and self-love should be the basis of any kind of happiness.

In an industry that is too often led by external validation, Hania’s perspective is just a breath of fresh air-proofing that she wasn’t merely going into fame but also the contentment that comes from the inside.

Fans Applaud Hania’s Empowering Message

The rapid-fire interview with Shahryar had started a wave over social media. Fans appreciated Hania’s grounded approach and appreciated her for advocating self-love and self-worth.

Many people resonate with this message because it is evident why she has become such a beloved figure not just because of the acting but also because of how genuinely relatable she is as a person.

Hania Aamir has attempted to live in such a manner that she shows maturity along with insight, reminding everyone that every single success begins from within.

Stay tuned to Brandsynario for more news and updates.

Hira Khan Says Quality Time with Moms is Life’s Greatest Luxury

By

Sania Saeed

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Nov 11, 2024

Hira Khan, defined by her energetic personality and strong acting, has won the hearts of many through talent and charm. The couple, now one of the most favourite duos on social media. They share glimpses into their lives that fans love. This November, Hira Khan brought some sweetness into her beautiful relationship with her mother-in-law as she showcased the importance of family ties.

A Heartwarming Moment Shared on Instagram

Actress Hira Khan recently shared a sweet moment with all of us. She posted a heartfelt picture of herself, her mother-in-law, and her husband, Arsalan Khan. The trio is seen embracing each other warmly, the love shines through in the photo. The actress captioned the photo, saying, “Spending time with our moms together is the biggest luxury one can ask for. This trip is all about that.”

The post mentioned how lovingly Hira interacted with her in-laws. Fan praise her given over valuing family time. Her words hit a chord about how the moments spent with loved ones are priceless about ones we never pay attention to in our busy lives.

Fans Praise Hira Khan’s Family Values

The actress’ candid post generated waves of positive responses from her fans. Fans admired her down-to-earth nature and her affection for family members, especially her mother-in-law, who possessed such closeness rarely potrayed among families. Hira’s post is a reminder to take care of relationships between both families.

Stay tuned to Brandsynario for more news and updates.

Golden Pearl Faces Backlash Over Controversial Ad

By

Mahnoor Rashid

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Nov 11, 2024

Golden Pearl has released a new ad to promote its 11th November sale, however, they did not receive the outcome they had hoped for. The latest ad put out by this whitening cream company features a model with glowing and radiant skin showing the benefits of the product. The model is shown on a glamorous stage, giving an acrobatic performance. But, the ad has faced significant backlash from viewers over the costume she was in. There have been comments suggesting that it’s inappropriate and does not align with cultural sensitivities.

Social media has quickly reacted and called Golden Pearl out. Their issue stems not only from the performance outfit but also from promoting a whitening cream. A controversial practice given today’s inclusive beauty standards.

Golden Pearl Criticised On Social Media

The Facebook group KAMN, short for Karachi Advertising & Marketing Network, took to the challenge of bringing this up. They’re popular for critiquing marketing and advertising campaigns, and shared the ad on their page, sparking further discussion. KAMN is a group that encourages its members to analyse ads critically and respectfully. The group provides raw and honest feedback on local ads.

When sharing this particular ad in the discussion, a member of KAMN captioned it, “Baat ban jaye agr Dress mei thori cultural value add kr lein ye Brand.” Since then members have discussed the creative decisions behind this costume and have voiced that it could have been more appropriate. One member wrote, ”Baap ban jaye should’ve been the tagline”. Netizens agree that cultural representation should be a core consideration in advertisements, especially within the beauty industry.

However, this is not the first time Golden Pearl has faced backlash. The brand has consistently promoted its whitening products. In today’s age and day, many have found that this does not align with more inclusive beauty ideals. Many feel that by focusing on “whitening” as a standard of beauty is not only archaic but also racist, the brand reinforces outdated and problematic standards.

While Golden Pearl aimed to promote its whitening cream as a source of radiance, the campaign’s execution, particularly the model’s attire and the continued promotion of skin-lightening products, sparked considerable public backlash.

Stay tuned to Brandsynario for more news and information.

Lessons from Zomato for Pakistani Delivery Services

By

Usman Kashmirwala

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Nov 11, 2024

In a world grappling with resource scarcity, food wastage remains a significant and pressing issue. Around 36 million tons of food are wasted in Pakistan annually, according to the Pakistan Environmental Protection Agency (EPA), while millions suffer from food poverty, with almost 37.5% of Pakistanis facing food insecurity. This paradox between excess and scarcity calls for innovative solutions to reduce food waste and redirect surplus food to those who need it.

Zomato’s Solution to Food and Revenue Waste

One promising initiative introduced by the Indian food delivery app, Zomato aims to tackle food and revenue wastage by offering a 50% discount on cancelled orders to nearby customers. By reselling food that would otherwise be wasted, this solution benefits customers looking for discounts while also reducing the financial losses from cancelled orders. It’s an approach that doesn’t just target waste reduction but actively promotes customer engagement.

May be an image of text — Source: Facebook

This model should serve as an inspiration for Pakistani food delivery apps, which currently lack similar features. Given the absence of order cancellation options on many apps in Pakistan, incorporating a reselling system for cancelled or undelivered food items could help address food wastage while providing affordable options for budget-conscious customers. This approach could also positively impact restaurants and food delivery businesses, allowing them to minimise the loss on prepared but unclaimed meals.

Challenges and Potential Solutions

However, executing such an initiative in Pakistan comes with challenges, particularly with the potential for misuse. To prevent people from exploiting discounts through repeated cancellations, Pakistani food delivery apps would need to implement strict checks. By linking cancellation policies with unique customer identifiers and restricting the frequency of cancellations per account, these apps could protect the integrity of the system while promoting waste reduction.

The Urgency of Reducing Food Waste in Pakistan

The urgency of addressing food wastage in Pakistan cannot be understated. The United Nations estimates that globally, one-third of all food produced is wasted, contributing significantly to greenhouse gas emissions. In Pakistan, with high levels of food poverty and rising inflation, a substantial portion of the population struggles to afford daily meals. Innovative solutions that enable more efficient food distribution and minimise waste could make a meaningful impact on the country’s food insecurity.

Food Waste Restaurant Images – Browse 37,031 Stock Photos, Vectors, and Video | Adobe Stock — Source: Adobe Stock

Pakistani food delivery apps have a unique opportunity to play a role in reducing food waste by adopting similar models that repurpose cancelled orders. As more companies embrace sustainability, initiatives that prioritise reducing food waste and supporting food security can be both profitable and impactful, creating a more sustainable and equitable food ecosystem.

Stay tuned to Brandsynario for the latest news and updates

Take-Two Interactive Hints at Nintendo Switch 2 Support

By

Usman Kashmirwala

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Nov 11, 2024

Take-Two Interactive, the company behind powerhouse games like Grand Theft Auto (GTA) and Borderlands, has hinted at its support for Nintendo’s upcoming console, widely referred to as Nintendo Switch Two. CEO Strauss Zelnick shared in a recent interview that the Switch 2’s backward compatibility aligns well with Take-Two’s extensive game catalogue, leaving fans hopeful for more blockbuster titles on Nintendo’s platform.

Backward Compatibility Sparks Excitement

“Backward compatibility is good for our catalogue,” Zelnick stated, underscoring the value that Take-Two’s successful game library could bring to Switch II. This has sparked speculation that new releases like Borderlands 4 and even upcoming fan-favourite titles might soon be available for Nintendo gamers. Take-Two’s potential support of the Switch 2 is significant, as it would allow Nintendo fans to enjoy past and future instalments of some of gaming’s most iconic franchises.

Nintendo Switch 2 — latest rumors and everything we know so far | Tom's Guide — Source: Tom’s guide

In a recent briefing, Nintendo president Shuntaro Furukawa confirmed that the Switch 2 will support the original Switch software and its online service, the Nintendo Switch Online. This continuity ensures that players won’t lose their current game libraries or online access, making it easier for developers like Take-Two to extend support for the new platform.

GTA 6 and Other Titles on Track for 2025 Release

The timing of these announcements comes as anticipation grows for the 2025 release of GTA 6. Rockstar Games, a Take-Two subsidiary, confirmed that GTA 6 would debut on PlayStation 5 and Xbox Series X/S, but Nintendo fans are eagerly watching for any indication of a possible Switch 2 version, though the console’s hardware capabilities remain a question mark for running such high-intensity games.

Nintendo Switch 2: Everything We Know About the New Console - IGN — Source: IGN

As part of its 2026 fiscal projections, Take-Two Interactive also hinted at other key releases, including Borderlands 4 and Mafia: The Old Country, scheduled alongside GTA 6. By including these titles in its release plans, Take-Two signals a robust line-up for the coming years, especially for consoles that can support its demanding graphics and gameplay mechanics.

With Nintendo’s move to make Switch 2 compatible with past games, the console could quickly amass a rich library for both new and legacy fans, boosting its appeal in the competitive gaming market. As the release of Switch 2 approaches, players are set to benefit from both hardware innovation and expanded access to some of the industry’s biggest titles.

Stay tuned to Brandsynario for the latest news and updates

Meta Launches Pop-Up Store in Los Angeles to Showcase Smart Glasses

By

Usman Kashmirwala

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Nov 11, 2024

Meta has opened a pop-up store in Los Angeles called “Meta Lab” to showcase its Ray-Ban smart glasses in time for the holiday season. The pop-up, open now until December 31st, offers a unique retail experience centred around Meta’s vision for immersive, next-generation technology. This isn’t just about selling smart glasses; it’s Meta’s broader strategy to redefine the shopping experience and to familiarise people with augmented reality (AR) and virtual reality (VR) products, laying the groundwork for the eventual launch of AR-enabled glasses in 2027.

An Experiential Approach to Retail

Meta Lab doesn’t follow the traditional retail format. Instead, it offers an “experiential” approach, where visitors can try on the Ray-Ban smart glasses, experience VR elements, and participate in hands-on customisation. In this way, Meta aims to provide more than a showcase—it’s a glimpse into the future of technology-enabled lifestyles. According to Meta, the primary goal is to learn what resonates with consumers, helping the company optimise its retail and sales strategies.

Meta Ray-Ban glasses pop-up to hit Los Angeles — Source: ReadWrite

Community-Driven Events and Entertainment

To draw in a diverse audience, Meta Lab hosts a lineup of community events and live entertainment, including stand-up comedy, live podcast recordings, and interactive workshops. Special activities like “paint and sip” nights and cooking classes add a social layer to the shopping experience, appealing to a broader demographic beyond just tech enthusiasts. This programming creates an atmosphere that feels more like a community space than a typical retail environment, aligning with Meta’s emphasis on social connection.

The LA pop-up is part of Meta’s larger plan to explore retail environments and refine its approach to selling AR and VR products. Meta initially tested this experiential retail concept at its Connect conference, where 90% of attendees visited Meta Lab, and 25% made a purchase. Encouraged by this success, Meta has already announced plans for a similar pop-up in Phoenix, scheduled to open in January 2025. These retail experiments are designed to test different sales strategies and to assess what works best for a tech-driven, immersive shopping experience.

Meta Connect 2024 Recap: Zuckerberg Reveals Orion Glasses, New AI, and Quest 3S - Business Insider — Source: Business Insider

Laying the Foundation for AR Glasses in 2027

Meta’s efforts in retail are not only about promoting its current products but also preparing the market for future releases. As AR technology evolves, Meta plans to introduce fully AR-enabled glasses by 2027, and the current pop-ups are the first step in building awareness and demand for this type of wearable tech. By gradually introducing customers to the potential of smart glasses and VR, Meta hopes to make its hardware an integral part of future lifestyles, reinforcing its vision of an interconnected, digitally enhanced world.

Stay tuned to Brandsynario for the latest news and updates

Rizwan-led Pakistan Eye Historic T20I Series Win In Australia After ODI Glory

By

Web Desk

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Nov 11, 2024

mohammad-rizwan-led-pakistan-eye-australia-t20i-series-win

Pakistan, under the inspiring leadership of newly appointed captain Mohammad Rizwan, Pakistan clinched their first-ever ODI series win in Australia since 2002. And now, they’re shifting focus to the T20I format, with a three-match series set to kick off on November 14 in Brisbane.

A Comeback to Remember

Pakistan’s road to victory wasn’t exactly smooth sailing. After a nail-biting, two-wicket loss in the first ODI, Rizwan and his squad regrouped and came back stronger. With a mix of discipline and flair, they won the remaining two matches, taking the series 2-1.

The final showdown in Perth saw Pakistan chase down Australia with an impressive eight-wicket win—an achievement that’s not only historic but a massive confidence boost for the T20 series ahead.

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T20I Series: A Chance to Rewrite History… Again

But Rizwan’s task isn’t over just yet. Pakistan has never won a T20I series on Australian soil. In 2010, they played a one-off T20I and then returned for a three-match series in 2019, but both times they fell short.

Mohammad Rizwan now has a chance to change that narrative. If he can lead Pakistan to victory, it will be a series win to remember and cement his captaincy legacy.

The Aussies are bringing a relatively fresh squad, with key players like Pat Cummins, Mitchell Starc, Travis Head, and T20I captain Mitchell Marsh resting for the upcoming Border-Gavaskar Trophy against India.

This time, Australia will be led by Josh Inglis, who stand-in as captain in the third ODI yesterday. The squad features a few familiar faces like Adam Zampa and Glenn Maxwell but also brings in promising names, including Sean Abbott, Josh Philippe, and Spencer Johnson.

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Cooper Connolly, who sustained a hand injury from a Mohammad Hasnain delivery in the third ODI, has unfortunately been ruled out. In his place, Josh Philippe joins the team, adding depth to the batting lineup.

Pakistan, meanwhile, has a balanced and competitive squad. With Rizwan at the helm and star players like Babar Azam, Shaheen Afridi, and Haris Rauf on board, Pakistan’s side looks solid.

The team’s core includes experienced campaigners as well as emerging talents like Abbas Afridi, Arafat Minhas, and Haseebullah Khan, bringing a fresh edge to Pakistan’s lineup.

A Look at the Squads of Pakistan & Australia

Here’s the line-up for both teams:

Australia: Josh Inglis (c), Sean Abbott, Xavier Bartlett, Josh Philippe, Tim David, Nathan Ellis, Jake Fraser-McGurk, Aaron Hardie, Spencer Johnson, Glenn Maxwell, Matthew Short, Marcus Stoinis, Adam Zampa.

Pakistan: Mohammad Rizwan (c), Abbas Afridi, Agha Salman, Arafat Minhas, Babar Azam, Haris Rauf, Haseebullah Khan, Irfan Khan, Jahandad Khan, Naseem Shah, Omair Yousuf, Sahibzada Farhan, Shaheen Shah Afridi, Sufiyan Muqeem, Usman Khan.

What’s at Stake

The T20 series will be a true test for both teams. For Australia, it’s a chance to test their bench strength in the absence of some of their best. For Pakistan, it’s about maintaining momentum and chasing a maiden T20I series win on Australian soil.

With Rizwan’s leadership and a blend of seasoned and emerging talent, Pakistan has every chance to make history once again. The first match in Brisbane on November 14 is sure to be a cracker. So buckle up, cricket fans—this one’s going to be a series to remember!

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Wasim Akram Reveals His Top Three Pakistan Cricketers Of All-Time

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Web Desk

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Nov 11, 2024

wasim-akram-on-pakistan-tour-of-australia-wasim-akram-lambasts-pakistan-after-loss-against-india

When Wasim Akram talks about Pakistani cricket, people listen. And when he names his top three all-time greats from Pakistan, we know he’s taking us on a journey down cricket’s memory lane. Recently, the Sultan of Swing shared his picks, leaving himself out of the lineup—though he was urged to include himself.

Instead, he selected three absolute legends who, according to him, define the essence of Pakistani cricket. Let’s dive into Akram’s top three choices and what he had to say about them.

No. 3: Waqar Younis – The Perfect Bowling Partner

Kicking things off, Wasim Akram chose his partner-in-crime, Waqar Younis. Wasim and Waqar’s partnership is the stuff of legend, feared by batsmen worldwide. If you’ve ever watched the two bowl together, you’d understand why Waqar’s on this list. Known for his toe-crushing yorkers and raw pace, Waqar brought a lethal edge to Pakistan’s bowling attack.

Akram admitted it was impossible to leave Waqar off any “best of” list. “Look, I’ve been told I might go off the script here. I’ve been told that I have to pick myself up, and I’m a bit embarrassed to do that. But number three, I pick Waqar Younis,” he explained.

It’s hard to imagine one without the other—Wasim and Waqar, a pair that defined a generation of fast bowling.

No. 2: Javed Miandad – The Iconic Fighter

Next up on Akram’s list is the one and only Javed Miandad. Known for his gritty style, Miandad was a player who could turn games around, and his influence on Pakistan cricket is impossible to ignore. From his last-ball six against India in 1986 to his ability to read bowlers like an open book, Miandad was a master of the mental game.

Akram didn’t hold back in his praise, saying, “Number two is great Javed Miandad. I mean, every time you talk about greats coming out of Pakistan, Javed Miandad, his name is right up there.” Miandad’s impact on Pakistan cricket isn’t just about his stats; it’s about his spirit, his fight, and his knack for shining when the pressure was on.

No. 1: Imran Khan – The Ultimate Allrounder

And now, for Akram’s top pick: Imran Khan. Wasim didn’t just pick Imran for his legendary status as Pakistan’s World Cup-winning captain; he chose him for his sheer brilliance on the field.

Imran’s leadership and allrounder skills elevated him to cricket royalty, and he stood tall among the best allrounders of his time—playing alongside Ian Botham, Richard Hadlee, and Kapil Dev.

“It’s got to be Imran Khan. I’ve seen him in his prime days as a cricketer, not off the field as a playboy, but as a cricketer. I mean, he was a proper, proper allrounder,” Akram recalled, clearly still in awe.

Imran’s legacy goes beyond just stats; he was the complete package—a leader, a mentor, and a relentless competitor. Wasim Akram’s humility shines through in this list. Let’s face it—he’s a legend in his own right, and many would argue he deserves a spot on any list of Pakistan’s greatest cricketers.

But by leaving himself out, he put the spotlight on his heroes and his admiration for them. It’s this humility and love for the game that’s kept Akram close to cricket fans worldwide, even after his retirement.

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Pakistan to Take Firm Stance After India’s Champions Trophy Refusal

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Web Desk

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Nov 11, 2024

The cricket rivalry between India and Pakistan is not just about the sport; it’s a spectacle, a tradition, and for millions of fans, it’s an experience that goes beyond the boundary ropes. But as things stand, Pakistan is drawing a line in the sand over India’s refusal to visit for the ICC Champions Trophy 2025.

Pakistan, hosting its first ICC event since 1996, isn’t backing down. The Pakistan Cricket Board (PCB) and the government have had enough of “politicized” sports. Pakistan’s response? A firm stance that they won’t meet India on any field unless it’s on Pakistani soil.

Why the Tough Stance?

This shift isn’t just about cricket—it’s about a statement. The government of India recently informed the ICC through the BCCI that its team wouldn’t be traveling to Pakistan for the Champions Trophy 2025. This wasn’t an isolated decision; it’s part of a recurring trend.

When India refused to play in Pakistan for the Asia Cup earlier, Pakistan complied and hosted a hybrid format, with India’s games played outside Pakistan. But this time, PCB Chairman Mohsin Naqvi, who also happens to be Pakistan’s interior minister, has ruled out that option entirely.

The PCB is saying it loud and clear: no hybrid model for the Champions Trophy, and no special accommodations this time around. Imagine this: an ICC event without the legendary Indo-Pak showdown. That’s exactly what might happen if India and Pakistan don’t reach common ground.

For years, these matches have been the highlight of ICC tournaments. But with the PCB ready to hold its ground, we may have seen the last of this rivalry unless India plays ball—on Pakistan’s turf.

A Matter of Principle for Pakistan

The PCB isn’t working in isolation here. The government is fully on board, seeing India’s refusal as a move to politicize sports, something Pakistan wants no part in. Sources reveal that the government has even considered boycotting future ICC events hosted by India, including the 2025 Women’s ODI World Cup.

According to insiders, this stance isn’t just a spur-of-the-moment reaction; it’s the beginning of a tougher policy from Islamabad, one they are willing to stick with, even if it impacts their financial interests.

Challenging India’s Olympic Dreams

And it’s not just cricket that’s caught in the crossfire. Pakistan has decided to formally oppose India’s bid to host the 2036 Summer Olympics. The Pakistan government plans to lodge a complaint with the International Olympic Committee (IOC), emphasizing how sports have been affected by political decisions, especially in cricket.

The PCB is following this directive from the government, which believes that India’s participation contributes to the ICC’s revenue, and Pakistan’s does too. The absence of India-Pakistan clashes would surely leave a dent in ICC revenues.

If this rivalry disappears, the global cricketing community would be missing a match that pulls the biggest audiences and the most fervent fans. The ICC Champions Trophy, set for February-March next year, is looming closer with no clear solution in sight.

If both boards continue in this standoff, cricket fans might have to face a tournament without the iconic rivalry they’ve been accustomed to since 2013. Pakistan has expressed its willingness to face any consequences, even financial ones, to stay true to its stand.

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Top 10 Pakistani Dramas of All Time: Iconic Stories & Unforgettable Characters

By

Mahnoor Rashid

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Nov 8, 2024

Pakistani dramas are known for their emotional storylines, life-like characters and relatable plots. From intense family sagas to romantic tales with a social message, the Pakistani drama industry is ever-evolving and ever-lovely. Till date, there are several iconic hits that are unforgettable and globally recognised. Here’s a list of the top 10 Pakistani dramas that have left a mark on audiences everywhere, and why they continue to be so memorable.

1. Humsafar

Humsafar was an iconic series that is still thought of as the peak of Pakistan’s entertainment industry. Featuring Fawad Khan and Mahira Khan, both stellar actors in the industry, this drama was iconic. It was emotional, heartfelt and taught the audience so much about complicated family dynamics. It remains on the top of the list even after many years. This drama made us cry, laugh and fall in love with Asher and Khirad.

2. Zindagi Gulzar Hai

This romantic-comedy brought the fiery chemistry of Kashaf and Zaroon. Played by Fawad Khan and Sanam Saeed, they portrayed two characters from completely opposite backgrounds and contrasting personalities. This drama resonated deeply with viewers due to its focus on class differences and the importance of family values over materialistic definitions.

3. Meri Zaat Zarra-e-Benishan

This serial was a tragedy, the tragic hero, catharsis and the nemesis. This emotional story of love and betrayal is unforgettable for its strong performances and heartbreaking plot. Samiya Mumtaz and Faisal Qureshi playing lead roles only enhanced this story more. Moreover, this drama is remembered as one of the most intense stories in Pakistani drama history.

4. Dastaan

Following the themes of history and Romance, this particular series explores the emotional impact of the 1947 Partition, a theme rarely depicted so powerfully. Fawad Khan and Sanam Baloch delivered brilliant performances. Their talent only gave this narrative more power and left it memorable. Dastaan is still one of the most heartbreaking and remembered dramas.

5. Shehr-e-Zaat

Exploring the genres of spirituality, and society, this drama shows the powerful journey of Falak, a woman who undergoes personal transformation. Shehr-e-Zaat touches on themes of self-discovery, love, and faith. Its depth and sensitivity left it as one of the most noteworthy dramas.

6. Pyarey Afzal

Another romantic series, Pyarey Afzal explores a young man’s journey through love and loss. Hamza Ali Abbasi’s portrayal of Afzal has won hearts. Plus, the drama’s tragic ending makes it a timeless hit.

7. Alif

This drama series, Alif, was a spectacular hit during its time. Spirituality, love and fate made it an amazing watch. In a carefully curated narrative, this series told the story of a young director and a struggling actress. Its complex, layered narrative and beautifully shot scenes make it a masterpiece that appeals to viewers’ hearts and minds.

8. Udaari

Udaari covers a complex storyline which is prominent in the society of Pakistan. It tackles sensitive social issues such as child abuse, giving voice to topics often considered taboo. Its bold storyline, combined with powerful performances, makes it one of the top Pakistani dramas with a strong message. Additionally, instead of typical family feuds, Udaari covers an important issue that needs to be addressed politically.

9. Yakeen Ka Safar

This is a story of hope, love, and redemption, starring Sajal Aly and Ahad Raza Mir. This drama became an instant hit due to its relatable characters, plus the chemistry between the leads. It continues to be a favourite among fans of Pakistani hit dramas.

10. Raqeeb Se

A drama that explores love, sacrifice, and complex family relationships. The unique storytelling made it a standout in the latest Pakistani dramas. Its nuanced characters and plot twists kept viewers hooked until the very end. A phenomenal drama, with brilliant actors, and a powerful narrative. This series is a must-watch.

These dramas prove that storytelling can be more than just dramatic and basic entertainment. They can be thought-provoking and powerful and inspiring. Especially when you bring in talented directors and actors together.

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Celebrating the History of Cappuccino

By

Mahnoor Rashid

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Nov 8, 2024

All coffee lovers come together to celebrate the history of one of their favourite drinks: the cappuccino! Cappuccino is a unique blend of balanced layers of espresso, steamed milk, and a foamy top. Additionally, this drink is made through an even ratio of espresso, steamed milk, and foam. The word “cappuccino” comes from the Capuchin monks in Italy. The name was inspired by the brown-and-white hooded robes they wore.

The first ever cappuccino-style drink was introduced in Vienna, Austria when coffee first arrived in Europe. Early coffee was strong, dark, and bitter, so Viennese drinkers began adding milk and sugar to mellow it out, creating a drink they called Kapuziner.

The Perfection of Cappuccino in Italian Culture

Through the 20th century, the making of coffee evolved with the invention of an espresso machine in Italy. Italians continued to refine the cappuccino. They experimented with adding just the right amount of steamed milk and microfoam to highlight the rich, smooth espresso. With coffee culture growing across Europe, this drink has become the perfect way to enjoy a creamy yet strong cup.

Italians consider the cappuccino a morning drink to date. Plus, they believe that drinking milk-based coffee later in the day may interfere with digestion, so true coffee-holics might tell you to enjoy your cup only before noon!

Cappuccino Today as One of the World’s Favourite Drink

Recently, this drink has gone global and is loved across all cultures. Baristas experiment with all kinds of different milks, and creams to create new versions of this classic cup of coffee. Moreover, in many countries across the world, this drink represents comfort during a rainy day. Whether you’re in a comfortable cafe in Italy, or enjoying a cup of it from home, this drink is your companion through it all.

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IMF Delegation to Visit Pakistan for Climate Financing Talks

By

Usman Kashmirwala

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Nov 8, 2024

An International Monetary Fund (IMF) delegation, led by Nathan Porter, is scheduled to arrive in Pakistan from November 11 to 15 to discuss an additional $1 billion loan facility aimed at supporting Pakistan’s economic and climate change efforts. This visit highlights the IMF’s ongoing support for Pakistan’s financial stability while focusing on new financing options to address the country’s pressing climate challenges.

Pakistan’s Push for Climate Financing

Pakistan has been actively seeking financial assistance to combat the impact of climate change. Last month, the government submitted a formal request to the IMF for climate financing, proposing measures to mitigate environmental damage and build resilience against climate-related disasters. During the upcoming discussions, Pakistani officials and the IMF team will negotiate concessional loans to support these initiatives. The Pakistani government has committed to allocating 1% of the country’s GDP towards climate action, reflecting its recognition of climate change as an urgent economic and social priority.

IMF delegation to meet Dar on sidelines of Geneva conference: spokesperson - Business - DAWN.COM — Source: Frontier

Provincial Budgets and Climate Commitments

The IMF delegation will also review the provincial budgets and evaluate allocations earmarked for climate-related projects. Ensuring that these funds are effectively directed towards climate adaptation and mitigation efforts is expected to be a central focus, as Pakistan deals with recurring natural disasters that strain its economy, infrastructure and people. The government hopes that IMF support will enable more robust climate programs across provinces, reinforcing Pakistan’s commitment to sustainable development.

In addition to climate financing, the IMF team will assess Pakistan’s broader fiscal health and sustainability measures. Earlier, Pakistan implemented several fiscal adjustments to stabilise the economy, including passing the fiscal year 2024 budget, which projected a primary surplus of 0.4% of GDP. The IMF is likely to discuss these measures, emphasising the importance of a market-determined exchange rate and tackling inflation, both of which are crucial for Pakistan’s economic health. Talks may also cover Pakistan’s recent tax revenue performance, addressing potential shortfalls observed between July and September.

SBP receives $1bn IMF tranche as Pakistan wins more financing assurances from China, UAE, Saudi - Business - DAWN.COM — Source: Referl

A Critical Step for Climate and Economic Stability

Pakistan’s request for additional climate funding comes after its initial $2 billion climate aid proposal was not immediately approved by the IMF. Despite the setback, Pakistan remains committed to addressing climate issues, with a follow-up request for $1.5 billion made on September 27. The upcoming discussions reflect the IMF’s acknowledgement of the unique economic challenges Pakistan faces due to climate change, alongside its fiscal needs. The outcome of this visit will play a pivotal role in shaping Pakistan’s economic trajectory and climate resilience, with the IMF’s support potentially unlocking new avenues for sustainable growth.

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Three Charged After Liam Payne’s Death

By

Usman Kashmirwala

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Nov 8, 2024

-liam-payne-one-direction — Source: Mint

In a shocking development, Argentinian prosecutors have announced that the death of former One Direction member Liam Payne might not be a suicide. The singer’s death, which occurred on October 16 in Buenos Aires, has led to charges against three individuals in connection with his fatal fall from a hotel balcony. The report, released by the National Prosecutor’s Office for Criminal and Correctional Matters, revealed that Payne’s case is being investigated as a potential crime involving negligence and the facilitation of narcotics.

Details of the Investigation

Payne, 31, was staying in the Palermo neighbourhood of Buenos Aires when he fell from the balcony of his hotel room, a tragic incident that initially raised questions about the circumstances leading to his death. Prosecutor Andrés Esteban Madrea, who is overseeing the investigation, lifted the summary proceedings to provide insight into the findings. In a statement, the prosecutor’s office clarified that Payne’s death did not appear to be a suicide, as initially suspected. Instead, investigators uncovered evidence of potential foul play, leading to the arrest and charging of three suspects.

Three charged over Liam Payne's death includes 'person close to singer' - Birmingham Live — Source: Birmingham News

Among those charged is a hotel employee, highlighting a possible link between Payne’s death and hotel staff actions. Prosecutors allege that the three suspects are implicated in the “abandonment of a person followed by death,” as well as the “supply and facilitation of narcotics.” If convicted, they could face prison sentences of up to 15 years. The authorities conducted extensive interviews, gathering testimony from hotel staff, Payne’s acquaintances, and medical professionals, to piece together the events leading up to the tragic incident.

Autopsy and Evidence of Drug Use

An autopsy revealed that Payne had a combination of drugs, including a potent substance known as “pink cocaine,” in his system at the time of his death. This finding has added another layer of complexity to the case, suggesting that Payne may have been under the influence of substances facilitated by those now facing charges. The toxicology results raise questions about whether Payne was deliberately provided with narcotics and, if so, to what end.

Liam Payne fans in Buenos Aires pay 'bittersweet' tribute - BBC News — Source: BBC

Liam Payne’s death has left fans and loved ones worldwide devastated. The case has prompted increased scrutiny over hotel security practices and the responsibility of staff toward their guests. While the investigation continues, Payne’s family has arranged for his body to be flown back to the UK for a funeral next week, allowing loved ones and fans to pay their respects to the singer who rose to fame as part of One Direction.

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