No name has boomed (pun intended) as much as Afridi’s has. Be it ‘Boom Boom Afridi’ or be it ‘Lala’, come cricket season, and these two names would be on everyone’s lips. Afridi is nothing short of a legendary player in Pakistan, and his name is just like a national symbol.

shahid afridi, doppelganger — Image Source: India TV News

Celebrity Doppelgangers, Blessing, or Curse?

It’s more hilarious now that everyone will be saying Jenson Ackles is just a doppelganger of Shahid Afridi when in fact, he is an established actor in Hollywood. That’s just a taste of Pakistani’s love— when it rains, it pours!

Though this time we have a doppelganger who is famous too, most times several ordinary citizens become titled as “doppelgangers” of a celebrity. In that case, is it a blessing or a curse?

It could be a blessing to have that much attention. However, it could be a curse because you’re always in the shadow of that celebrity in your real life! For instance, if the doppelganger of Mahira Khan wants to enter the film industry tomorrow, will she be cast because of her actual talent or because she looks like Khan?

A Prayer for Shahid Afridi

Shahid Afridi had to leave the Lanka Premier League midway and fly home due to a family emergency. Rumors suggest that a daughter of his is critically ill and hospitalized. While we remember him for his legendary personality, let us take out a moment of appreciation for this cricketer and pray for his family’s safety!

Stay tuned to Brandsynario for the latest news and updates.

IKEA Has Taken An Emotional Decision & We’re Sad!

By

Mehak Zehra

-

Dec 9, 2020

IKEA, most commonly known as the furniture brand, became known for its ready to assemble feature. It has a modern look to its furniture designs and gives its target audience the challenge of assembling the furniture themselves. People obviously loved it; in fact, they still do.

Putting a stop!

Based in Sweden, the Budget furniture giant would also produce an annual catalog. Its audience used to look forward to it. After seven decades, seventy years, and seventy publications, the brand has announced that they are shutting the catalog. The idea is that there is no point in publishing hard copies of the catalog when the buyers are moving online.

However, it needs to be noted that the catalog of IKEA was not just a major IKEA publication. In fact, it was among the world’s most prominent publications. In 2016, almost 200 million copies were distributed to IKEA stores and households in over 50 markets. And it has not been a small publication ever anyway. The very first installment in 1951 too had 285,000 prints and featured an MK wing chair on the cover. While the one in 2020 had 40 million copies.

Nostalgia

Considering it’s a 70-year-old tradition, the decision must have been emotional for them, but given the practicality of the situation and the business scenario, it needed to happen. And obviously, when it’s a significant decision, it’s not taken haphazardly. People observe. And as part of those observations, it came to notice that the target consumers seek inspiration online and also buy from the web instead of looking at the catalog, then visiting the outlet. The figure to facilitate this observation was the increase in online sales by 45% in a 12-month period that ended in August.

Brands Position

Konrad Gruss, Managing Director at franchisor Inter IKEA Systems – a division of brand owner Inter IKEA Group, said:

“The number of copies has gone down, but we have also seen that people have much more used our website, apps, and social media. The catalog became less and less important.”

“The interest in the catalog has come down,” he added. Gruss further emphasized how important the catalog was for the employees at IKEA, especially those who grew up with it. Considering he too was an IKEA veteran, for him, the catalog was nostalgic and even more emotional was the decision of discontinuing it.

“This (the catalog) has been such an important thing for us,” he said.

The money that the brand will now be saving, by not printing millions of copies, they will be spending on online marketing and other platforms. Moreover, the brand will still be publishing a smaller print publication. This publication will only be available in IKEA stores from 2021.

Stay tuned to Brandsynario for the latest news and updates!

Hajra Yamin Gets Bashed For Wearing ‘Revealing’ Clothes!

By

Lyza Rashid

-

Dec 9, 2020

hajra yamin, revealing clothes — Image Source: Gulf Times Community

Hajra Yamin’s latest attire is not suiting the fancy of many. Read more to find out whether you find her outfit contentious or not!

Hajra Yamin’s Latest Outfit

Yamin recently posted a photo in which she’s donning a little black dress with a versatile denim jacket atop it. She does not support something underneath the dress, which is exactly what is bothering the Awam of Pakistan. “Neeche Kyun nahi pehna kuch?” they ask!

View this post on Instagram

A post shared by All Pakistan Drama Page (@allpakdramapageofficial)

What is not helping Hajra Yamin’s case is also the post’s caption that says she’s “slaying this winter look.” This has become another thing which people are shredding apart in their critique— are her legs not part of the ‘winter outfit’?

One Of These Things Is Not Like The Other

Over here, the important question we should be asking is: is there something wrong with the outfit or with our mindset? What makes people think that their worldviews are automatically shared by all those they see on social media?

True, when they become a public figure, they sign up for the ‘public’ part. However, the issue lies in people deeming themselves morally superior, religiously intact, and socially responsible for giving their opinions. Is Hajra Yamin going to wear pants because an Instagram user with a fake icon is calling her out? No! No one will be honest.

Hilarity Ensued

Amidst the comments that fire guns of religion and fatwas on Hajra, Yamin were genuinely funny comments. The caption reads that Hajra Yamin is supporting a rocking “winter look.” Many took this opportunity to throw in punch lines in the comment below.

A person said, “one part of her is still in June, July,” which had us rolling on the floor.

People Are Divided

The comments under the Instagram post are divided. There are those ready with their guns, those ready with their lanats, and those ready to attack the attackers! The comments under any controversial post are chaotic, and this proves it. Feast your eyes:

Special Treatment of Women

In a sense, to be a woman in Pakistan is to be a pedestrian who can cross an intersection in 1 hour because the signs she sees keep changing. One minute you’re being encouraged to walk, and in the other, the light is red. Similarly, on the one hand, you have the most explicit movies going “Number 1” on Netflix in Pakistan while at the same time legs of a woman are intolerable.

Stay tuned to Brandsynario for the latest news and updates.

This Pakistani Couple Introduces ‘Sheesha Pilaai’ At Weddings

By

Mehak Zehra

-

Dec 9, 2020

WhatsApp Image 2020-12-09 at 11.48.51 AM — Image Source: Facebook

Shopping malls closed, markets shut down, and transportation decreased by a significant scale. And yet, one thing the pandemic was not able to limit was the wedding craze in Pakistanis. Elaborate wedding functions kept on happening, without compromising on any ritual. Be it the mayun, Mehendi, or ratjagga; each function was a must. If there was a restriction on wedding halls, the venues shifted to gardens or even houses. The attires began including customized masks as well. Let’s just say everything was adapting, adopting new things with the old.

Shadi Rituals

So it will not be an out of the world gesture if even the small rituals such as joota chupai (hiding shoe) or Darwaza rukaai (stopping at the door) also gets revamped. But we saw something else getting revamped instead. It was the rasam of doodh pilaai (drinking milk). The groom has to drink milk from a fantastically decorated container. The bride’s family offers the glass to the groom. If they want to add a twist to the ritual, the bride’s family can put a knot in the straw. When the groom is unable to drink, he has to determine why that’s the case; otherwise, pay money.

Pakistani Wedding Exposed by FBR — Image Source: houseofpakistan.com

Sheesha Pilaai

But in these changing times, milk was replaced by sheesha. Sheesha comes in the form of hookah. Now the hookah is culturally acceptable as old village people smoke it. But a version of it, sheesha, that has flavor in it is more acceptable amongst the current generation of urbanites. Although, since sheesha looks like a hookah, parents do not endorse their kids smoking it; as long as it does not have intoxicating drugs, they accept it outright. Since it already has controversial acceptance, having it at a wedding where you are surrounded by all your relatives, it is doubtful that parents would allow it.

https://www.facebook.com/100043766970169/videos/243259053809659

But this Pakistani couple decided to do something very different. They exchanged the ceremony of doodh pilai with the controversial sheesha smoking. And on top of that, while only the groom is supposed to drink the milk, with sheesha, the bride too had a whiff with full confidence. It is no hidden secret that Pakistanis are very sexist; what they allow for their sons, they refuse their daughters. So while they would let their sons cigarettes, hell would break loose should their daughters started smoking. The same is the case with sheesha. So it was interesting to see the Pakistani couple break many norms through just one adaptation of a rasam.

Stay tuned to Brandsynario for the latest news and updates!

Ex-Israeli Space Agency Chief Claims He Knows The Reality About Aliens

By

Muhammad Moiz Khan

-

Dec 8, 2020

Former Israeli space security chief says extraterrestrials exist — Image Source: NASA

We have heard numerous news about aliens recently. The internet has been infiltrated with numerous rumors, hoaxes, and conspiracy theories that claim to be the truth about aliens and extraterrestrials.

Ex Israeli Space Chief makes claims about aliens — Image Source: Airspace Magazine

Several months back, Pentagon confirmed the existence of UFOs & Aliens and also validated the legitimacy of certain videos floating on the internet and released a video capturing three unidentified floating objects in the sky.

Those videos were claimed to be shot by the US Navy years ago. What’s more fascinating was that the Internet did not respond as expected since the Corona Virus pandemic was lifting its head, and the year 2020 was taking the world through weird turns with each passing day.

So What Is This New Information And Why Should We Take Them Seriously?

Now today, Haim Eshed, who is a Former Israeli Space Agency’s Security Cheif gave an interview to the Israeli paper, Yedioth Aharonoth, where he made claims about cooperation agreements that have been signed between the two species and tells the newspaper that there is also an underground base in Mars where several American Space Representatives, Astronauts and Alien Representatives reside.

The personnel also claims that President Donald Trump knows about all this information and wanted to announce it to the public but was halted by his advisors as this will cause chaos and hysteria on humanity.

Even though the information provided by Eshed sounds straight out of a Hollywood action movie, it is essential to note that he was responsible for numerous space missions and was part of the team that lead the launch of multiple satellites belonging to Israel into space. He now claims that the reason why he is finally revealing this information is that people are more aware and take these information more responsively.

He also says that if he had come to the public with the same information five years ago, he would have been ridiculed and even hospitalized for sharing all these pieces of communication with the public. Now that the people are more receptive to this information, he shares it now as he has nothing to lose. He also said that he is well-reputed, known worldwide, and has received numerous awards and praises, and hence is not afraid of any possible consequences.

So what do you think about all these revelations regarding aliens and extraterrestrials that have been revealed to us in the past few months?

Share your thoughts with us in the comments below!

Stay tuned to Brandsynario for the latest news and updates.

3 Lessons The ‘Cursed’ Year 2020 Has Taught Us

By

Mehak Zehra

-

Dec 8, 2020

2020 has been a year of tragedies. From Australian fires to Beirut Explosion, everything that could go wrong has gone wrong. And the worst yet was the pandemic because other disasters happen, loss occurs in one go, and people start re-building. But the pandemic, and no vaccine for it in sight, it just kept on destructing. People would fall ill, die, lockdowns would impose, companies shut down, unemployment rise, and families starve. This just kept on happening. So the year has been called cursed. But has this cursed year taught us anything?

It did indeed. The cursed year has given us three essential lessons.

1. Human Touch is important

We had forgotten the importance of the human touch. In the age of the internet, there was just no need to interact with people. This is not to say that the internet was terrible. It did reduce distance when it came to being miles apart. But in staying connected with people miles away, we stopped looking at what was near us. When social distancing was imposed, and people were restricted to get close physically for months and months, it reminded us of the human touch’s importance.

2. Standing together, supporting

Amidst the toxicity, we forgot what it was like just to be supportive of other people. But when tragedy struck, when Australians required saving from the fire or Turkey needed support after the earthquake, the world stood there for support. It reminded us that at the end of the day, no matter how distant we get, we need to be there not just for our family or loved ones but for the entire human race. Even if you can’t support people financially, do so morally. It does wonders for the other one on the receiving end.

3. Love while you can

Not just happiness, even life is fleeting. The death from numerous tragedies in the entire 2020 has reminded us of it. We fight, we bicker, we have ill thoughts, but when the person we do all these things with is no more, it leaves only regrets. So it taught us that we need to love people while we can before they leave our sides.

The year has been sad. It shouldn’t have been this way. But it has taught us some life lessons that we need to ensure we do not forget. So let’s take the cursed year as a lesson plan and keep the learnings with us forever.

Stay tuned to Brandsynario for the latest news and updates!

7 Surprising Beauty Hacks Using Vaseline!

By

Ariba Raza

-

Dec 8, 2020

vaseline beauty hacks — Image Source: Pinterest

Who knew Vaseline could be so versatile? Besides healing your chapped lips and cracked heels, Vaseline can be used for so many different beauty hacks. You will be surprised to know the wonders it can do to your skin and how you can save thousands of rupees!

Honestly, who knew that a mere bottle of Vaseline could transform your beauty routine forever? Here’s a list of fantastic beauty hacks you can try using vaseline!

1. Tame your brows

Can’t find your brow gel or pomade? Smooth a little Vaseline over your eyebrows to not only keep them in place all day but make them look longer and thicker without any added color.

2. Use it as a highlighter

Cheapest highlighter hack ever. Dabbing on some Vaseline on your cheekbones for some glow can do wonders! So, if you don’t plan on investing in a highlighter, try this secret hack.

3. Make your perfume last longer

We all want this now, don’t we? You can make your perfume last longer by dabbing a bit of Vaseline on your wrists and neck before applying your perfume. This will work as a fragrance primer because it prevents scent molecules from evaporating as quickly as they would on bare skin.

4. Tame those flyaways

Flyaways can be annoying and can makeup. To tame those, brush them away using a clean toothbrush dabbed in a little Vaseline and see the magic happen!

5. Prevent your fingers from staining

Here’s a cool hack! If you apply Vaseline around fingernails before applying your nail color, this will prevent your finger from staining. Not only that, but it also works as a softening moisturizer.

6. Make the best eye makeup remover

Ran out of makeup remover? We have you sorted. Gently apply it to your eyelids and lashes using your fingers. Use a cotton pad to wipe it off to get rid of all the makeup. The good thing is that it is completely safe and won’t even harm your skin.

7. Apply it to the hairline before getting your colored

A lot of people complain about staining their hairlines after getting their hair colored. So, all you have to do is apply some Vaseline to your hairline and see how effectively this hack works.

Which one would you love to try? Tell us in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Ali Noor’s Statement Regarding Marriage Shocks Pakistanis!

By

Mehak Zehra

-

Dec 8, 2020

Ali Noor, a famous singer, was part of the band Noori that formed in 1996. He has achieved quite many landmarks in his extensive music career. The millennials still love their favorite Ali Noor, and they like to see more of him; they want to know more about him. And thus he was called on a show. Now, this show has its importance in Pakistan. The host of the show, Samina Peerzada, has been entirely in the meme game for this show. Her famous questions include ‘Kabhi darakht pe charhe ho’ (have you ever climbed trees?).

Marriage

Now it was Sameena and Ali Noor opposite each other, having a candid conversation. Amidst the conversation, the talk of values and marriages came up. Ali Noor took this opportunity to explain how he does not believe in the idea of marriage. Sameena asked Noor, then how come he got married? Upon that, Ali Noor put it on society. He said that if you have to live with the person you love and legitimize it in front of the whole society, that is the only reason for marriage.

View this post on Instagram

A post shared by Ali Noor (@thisisalinoor)

It is all society

Further elaborating on how he would be when he becomes part of the society and his children are ready to get married, he stood by his point. He says that he would not ever put them in a position to marry for society at least. Well, his kids are still young and not looking to get married anytime soon, not that we know of, at least. And who knows if he will be like other brown parents who change their opinion when the time comes.

View this post on Instagram

A post shared by Ali Noor (@thisisalinoor)

Pakistanis were utterly shocked at this statement. They couldn’t fathom what they were hearing from their favorite singer. And for Pakistani fans, no matter how much they love their favorite celeb’s talent, religion somehow takes the lead. If what they say does not correspond to their interpretation of faith, they get awkward and at times call off their love for the star. This lasts until they forget the controversial statement made and re-follow the star.

So, for now, they are really not in the mood to listen to Ali Noor. But here is the thing, that the stature Ali Noor had when he gave his comment on the notion of marriage, he did not look like he would budge. He was completely satisfied, and at peace with what he believed right, so it will be the fans who will have to come around and accept him as he is.

Stay tuned to Brandsynario for the latest news and updates!

All The Reasons Why We Are Looking Forward To The Launch Of Urduflix!

By

Web Desk

-

Dec 8, 2020

Are you looking for affordable OTT platforms to watch movies or International shows in Urdu? Well, you are in for a good surprise because Pakistan’s first Urdu OTT platform UrduFlix is launching and we couldn’t have been more excited. These days, more and more people are turning to OTT players to satiate their craving for original and quality content, and UrduFlix promises to provide just that.

Ahead of its launch, here’s why we think UrduFlix is going to be a game-changer for our industry and why we are looking forward to its launch.

UrduFlix is easily going to be the largest producer of original content and provider of curated content in Pakistan in one language and across multiple genres.
The OTT platform is expected to have fantastic curation of blockbuster movies from around the globe, from Hollywood to Turkish, all in one place and one language for viewers to enjoy.
On UrduFlix, you will get to see all your favourite stars from the world of entertainment in one place. Whoever your favs are – whether they are Pakistani, Irani, or Turkish – best believe to find their movies and dramas on UrduFlix!
We no longer have to wait for episodes week after week – or watch international content with English subtitles, you’ll find everything on UrduFlix dubbed in Urdu for your best viewing pleasure.
UrduFlix will open avenues for both Pakistani artists, the media fraternity, and entertainment world by providing a platform where their content would be accessible to all viewers from around the world.
It provides a great opportunity for consumers to give back to their favorite stars and help the Pakistani entertainment industry grow and reach new heights.
The content we consume depends a lot on our mood. UrduFlix would be bringing different genres to cater to all your various moods at different times of the day.
Subscription and pay format enables users to have a more personalized viewing experience. UrduFlix, like many international OTT platforms, would for the first time provide this experience to the everyday population of the country who consume content in Urdu.

Well, all that and many more to be revealed soon we hope! For now, we are looking forward to seeing everything that would be launched on UrduFlix.

Samsung To Develop A 600MP Camera Sensor To Deliver More Details

By

Lyza Rashid

-

Dec 8, 2020

samsung, 600mp camera — Image Source: GSM Arena

Though Samsung and Apple wars may never end, we have to admit, Samsung’s reach and innovations are other leagues (somewhere above) altogether.

How Has Samsung Been In The Game?

Did you know Samsung is actually one of the major players in the field of camera sensor development and manufacturing? It was the first-ever manufacturer to introduce 64MP and 108MP sensors for consumer smartphones (which Apple could not). And it gets better, the company believes this is just the beginning.

Innovations In The Pipeline

An editorial on the company’s website, a member of the team has confirmed the news that has struck the fancy of many. Yongin Park, Head of Sensor Business Team at Samsung, has revealed that the aim in the future is a camera that will go beyond the human eye itself. A 600MP sensor is in the works that will deliver more detail than the human eye can see. Are you excited yet?

Moreover, according to Park, our eyes match a resolution of approximately 500MP. The goal of his team at Samsung is to develop sensors that can outdo that, which will be used in many applications outside of the smartphone world. By bringing this to their smartphones, there is no doubt that Samsung will be leading the game.

The Status Quo

The Samsung Galaxy S20 Ultra with its ISOCELL Bright HM1 sensor and the Xiaomi Mi Note 10 with the ISOCELL Bright HMX currently can output good images but not great. They can output 108 MP images, but they are mostly made to shoot in their set 12MP and 27MP modes.

Challenges to the Innovation

Introducing a 600MP camera is a huge challenge on its own. How will humans push forward from the boundary created in the creation of humans themselves? Even when it is done, how will a camera that big fit in smartphones?

One way to make it possible is to shrink the pixel size – the HM1 and HMX sensors have 0.8μm pixel size. 0.8μm is the smallest pixel size available until now. Then Samsung introduced a sensor based on 0.7μm pixels and it hopes it can take the shrinking further in order to adjust the spectacular camera in their smartphones.

Mr. Park has not committed to any deadlines. However, seeing the recent developments at Samsung, a 600MP module might come sooner than we think. Better have your pockets ready!

Stay tuned to Brandsynario for the latest news and updates.

This Pakistani Actress Just Left Showbiz For Islam

By

Lyza Rashid

-

Dec 8, 2020

Another Pakistani actress has just vowed to leave behind the world of glamour and embrace Islam more whole-heartedly.

The Model/Actress’s Announcement

Pakistan’s much-loved model and actress has just announced that she will be leaving behind her work in the media industry for good. She took to Instagram to put up a post with text in which she has made this announcement. It comes to the shock of many and has left her fans divided.

See the post here:

View this post on Instagram

A post shared by Zainab Jamil🧿 (@officialzainabjamil)

Zainab Jamil’s Career

Did you know that Zainab Jamil began as a newscaster and an anchor? It was only until she gained fame and success there that she tried her hand at acting. She initially joined the industry as a model until she had made a space for herself.

She is most known for her Geo TV drama serial “Sada Sukhi Raho” with Kamran Jilani. The story revolves around the two, and her role is that of a bright and dignified girl.

Another role that she has played is Syed Imran Ali’s directed drama “Susraal Meri Behan Ka” alongside Beenish Chohan. She then also played as a Shireen in the 2016 Hum TV drama series “Khawab Saraye” and Muneeb Butt, Aiman Khan, Behroze Sabzwari, and Khalid Anam. As we can tell so far, Zainab Jamil successfully landed good roles and big ones!

Her film debut was in “Jawaani Phir Nahi Aani,” which remained her first and last.

Inspired or Genuinely?

This announcement comes shortly after the established model, Anam Malik’s similar announcement. Anam Malik started skipping shoots and was noticed wearing a Hijab, after which the questions started pouring in.

View this post on Instagram

A post shared by Anam Malik (Official) (@i_m_anammalik)

Anam Malik has clarified that she is now no longer modeling, but as for her journey, she can not say anything yet; she is still learning! Is Zainab Jamil’s same announcement a coincidence?

Faith and Career Are Not Mutually Exclusive

There have been many examples of stars leaving media because they want to follow their faith. Examples include Hamza Ali Abbasi, Anam Malik, Zainab Jamil, Indian actress Zaira Wasim. These examples kept posing that a career and religion can not be validated side by side; they are mutually exclusive.

Though we can not say right or wrong to how people deal with their soul, there should be more people talking about how they find strength in their religion, not weakness.

Stay tuned to Brandsynario for the latest news and updates.

OPPO To Launch F17 In Two Vibrant Colours Setting New Trends This Season

By

Web Desk

-

Dec 8, 2020

7^th December 2020, Lahore: OPPO, the leading global smart device brand, announced that the all-new OPPO F17 will be launched exclusively on Daraz on 9^th December 2020 and in stores on 12^th December 2020.

With the recent launch of OPPO F17 Pro, the brand will soon be bringing the OPPO F17 in two colours Navy Blue and Dynamic Orange to the Pakistani market with some features specially designed to meet the current trends and needs of the local consumers in the country. Its leather-like back cover, which is integrated into the body, provides a sense of novelty and luxury while really giving users a way to elegantly stand out.

The limited-edition Orange OPPO F17 has some exciting offers for the people, which the brand will be revealing soon. The OPPO F17 Pro received great acclaim from young consumers for its super-fast and trendy design. The new edition is also set to win hearts with its trendy design and colour, setting a fashion trend in the smartphone industry.

With ColorOS 7,2, the new smartphone is expected to be a trendsetter with its unique colour and high-end features. The simple yet elegant design lets the trendsetting generation express themselves and stand out without being too flashy. OPPO F17 combines innovative power-saving with patented Flash Charge to make sure both ends are covered.

F17’s 4015mAh battery (typical) uses a 30W VOOC Flash Charge, which allows for a full charge in just 56 minutes, or 72% in only 30 minutes. OPPO’s RAM+ anti-lag and OF2FS optimize speed and performance by efficiently expanding the available memory in the system and improves the storage performance while alleviating lag caused by system aging. With a quad-camera setup and features like AI Beautification 2.0 and Night Mode, taking pictures will get fun and easy.

While the stage is being set for what is yet to come, stay tuned for more amazing OPPO F17 features that will be revealed by the brand.

2020 Declared The Worst Year In History

By

Mehak Zehra

-

Dec 8, 2020

It was not so long ago when we were looking forward to the new year. People wanted to celebrate it in Dubai or Turkey to welcome 2020 in their own unique way. But 2020 did not take kindly to the welcome. It started backfiring, and it has not stopped ever since.

The Pandemic

There were tragedies all around. First and foremost was the pandemic. It was a whole cycle in itself, from people making fun of COVID to getting really scared of the consequences. A great many people died from the illness, and thousands recovered after going through a painful process. There were lockdowns in places, the economy took a hit, and people became jobless, among other things.

Recovered COVID-19 — Image Source: Sciencemag.org

Australian Fire

But this was not the end of it. There was just so much going on other than that as well. The Australian fire spread like anything and burnt away 18.6 million hectares of land, 5900 buildings, and killed more than 400 people.

Beirut Explosion

If this were the end of 2020, it would have been great, but then a video got viral, which covered the heartbreaking explosion of Beirut live. The destructive blast and the videos that circulated made an internet bystander feel like they witnessed it personally. Many were displaced, at least those that survived.

Karachi Plane Crash

We will not forget the plane crash in Karachi. Not just that the plane crash killed everyone except two on the plane, but also the people in the houses it crashed on. The nearby areas still look up whenever they hear a plane passing by, scared their home might be next on the crash list.

Earthquake in Turkey

The Earthquake in Turkey was another heartbreaking tragedy that increased the list of 2020 disasters. The one good news out of that was when an infant was rescued from the rubble. The baby had had no nutrition for three days.

Black Lives Matter

And let’s not forget George Floyd, the person who became the trigger for the Black Lives Matter movement. The movement saw many calm protesters, but the opportunity seekers turned it into a violent scenario. Gun shootings became common, and the protesters were on the receiving end of the violence.

The certified worst year in history

At this point, everyone just assumed that it was the worst year they have witnessed. But Time Magazine has come forward with an interesting piece of info.

TIME's new cover: 2020 tested us beyond measure. Where we go after this awful year https://t.co/5raFYUSgeZ pic.twitter.com/im3NWiBqJC

— TIME (@TIME) December 5, 2020

They have regarded 2020 as the worst year in history. To further convey it, Times Magazine had put their cover on their Twitter account. The video shows 2020 with a big red cross on it.

Stay tuned to Brandsynario for the latest news and updates!

Pakistan’s Cheapest Sedan To Be Launched By Master Motor

By

Usman

-

Dec 7, 2020

Master Motor to release cheapest sedan ever — Image Source: changanuk.com

Automobiles are progressing faster and faster with each passing month. The year 2020 has been quite a positive one for them, despite the pandemic hitting the world. Elon Musk has climbed his way to the second richest person globally, owing all to his Tesla company.

What is Tesla known for? Cars! From Model S to Model Y, the vehicle line is known for its extraordinary capabilities and functions. There is no doubt that the company will go even further. Speaking of Sedans, Master Motor is soon set to launch Pakistan’s Cheapest Sedan car! Is that not a piece of attention-worthy news? What else? It’s going to be available to the public very soon!

Master Motor set to launch sedan — Image Source: fit.pakistantoday.com.pk

Sedan Cars

The most driven sedans in Pakistan belong to Honda and Toyota. The latter one has jumped forward in 2020 due to the release of the Toyota Yaris. Honda’s new civic model has also astonished and baffled vehicle fans of all ages. Some say it resembles a BMW; others say, Mercedes! So, what is Master Motor up to?

A brand by the name of Changan is on a joint venture with Master Motor. Its Kaarvan is a vehicle you might have heard of and seen. Changan is a brand slowly on the rise. Now, Master Motor is planning a release of Changan Alsvin, which might be the cheapest sedan here! Wait till you hear more!

Master Motor Launch

Master Motor has the same ownership as Master Molty Foam. This new vehicle, Changan Alsvin, has been manufactured to be a 1500cc vehicle. It is a sedan, no less, whose formal launch is expected in the next three months. The price is one you’ll want to hear. It’s expected to be around either Rs.2 or Rs.2.5 Million.

Launch date

The vehicle is expected to be launched on December 11th. That is just a handful of days away! This is considerably less than the Toyota Yaris, which is between Rs.2.5 and Rs.3 million. You are getting a 1500cc vehicle at a meager price compared to the usual sedans here!

Master Motor to launch Pakistan's Cheapest Sedan — Image Source: auto deals.pk

Future Prospects For Pakistan

An industry source stated that Master Motor intends to launch two vehicles soon. One of them is the Changan Alsvin, and the second is to be an SUV. They have yet to decide which SUV will be released, but the base plan is already in motion. The Alsvin, from its specifications, seems like quite a sturdy and robust vehicle.

It will surely take the market by storm when it’s released. You are getting the same type of premium features you might get in some mid-high range sedans. Additionally, getting a brand new sedan at this price is a worthy catch!

How Master Motor intends to move forward after this remains to be seen. However, we hope they keep improving the specifications of the vehicle with each new model release. For now, this launch intends to boost the auto industry further and encourage competition.

The writer of this article can feel the anticipation that car enthusiasts have. We hope the car is every bit of the vehicle that it has been hyped up as.

Stay tuned for more from Brandsynario!

Cristiano Ronaldo Will Be A Character In Free Fire, With A Whole Universe Built Around Him

By

Web Desk

-

Dec 7, 2020

7 December 2020 — Free Fire, Garena’s first self-developed game, unveiled Cristiano Ronaldo as its latest global brand ambassador today. The partnership marks one of the most significant tie-ups within the gaming industry in recent times, uniting one of the world’s most popular mobile games with a global sporting icon. Free Fire’s partnership with Cristiano Ronaldo builds on its strategy to continuously bring exciting content for all users all over the world; to enrich, engage, and inspire users to battle in their own styles while having fun along the way.

Free Fire continues to find new ways to excite users

“This is a really significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting,” said Harold Teo, Free Fire Producer at Garena. “Our

partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire.”

What players can expect from Operation Chrono

Players can look forward to playing as Cristiano Ronaldo in the game, in an all-new character called Chrono. More details will be unveiled through this dedicated Chrono microsite.

Cristiano Ronaldo, Free Fire’s latest global brand ambassador, expressed his delight at partnering with one of the world’s most popular mobile battle royale titles, particularly as he worked closely with the team to bring Chrono to life. “It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game-changing along with it.”

“The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!” said Cristiano Ronaldo.

Excitement around the industry

SportQuake CEO, Matt House, shared how this partnership is not only exciting for fans of Cristiano Ronaldo and Free Fire, but also for the wider sports and gaming industry. “Football, gaming, and tech are coming together to create exciting new collaborations and this one between Cristiano Ronaldo and Free Fire is on another level,” House said.

“The amount of planning, creativity and detail that has gone into making Chrono is just amazing and is really exciting for Free Fire players. This partnership demonstrates the endless possibilities for both industries,” House added. SportQuake, the football partnership experts, were among the parties involved to bring the partnerships to life.

Free Fire can be downloaded on both, Apple Apple Store and Google Play Store.

An Exclusive Look Into Carfirst’s Unique Star-Studded Web-Series

By

Web Desk

-

Dec 7, 2020

CarFirst has proved itself as an early adopter of combining a newer platform with sponsored content. The new web series, MMP Cruising with CarFirst, is truly ‘one of a kind’ with the entire series being recorded in a car! Although subtle brand offerings appear in every episode, the brand looked to break the clutter by offering content with high entertainment value to keep the audience hooked.

MMP Cruising with CarFirst consists of 6 bi-weekly episodes, featuring crowd favorites and celebrities sharing exclusive stories, trends and comical experiences with the host, Momina Sibtain- all while driving around the streets of Karachi and Lahore. The uniqueness of the web series lies in the structure and object of the content; a series made for its audience, aimed to entertain, and help grow the connection fans have with their favorite celebrities by diving deep into their lives and aspirations. The web series features prominent names such as Sheheryar Munawar, Mikaal Zulfiqar, Faiza Saleem, Sheherzade Peerzada, Kamiar Rokni, and Moin Khan.

The web series is available on all CarFirst official social media platforms. Click here for exclusive access to clips, trailers and behind the scenes.

Brand-sponsored television, films, and social media are not just marketing methods of a bygone era. As the audience becomes smarter and more conscious of the content they consume, it falls on the brand to come up with creative ways to subtly integrate their brand into relevant arenas. Where in your face marketing fails, integrations lend credibility and reliability.

CarFirst’s unique route of embarking on an interview-style entertainment avenue is an interesting move for a local company. With no shortage of direct ads, both disruptive and blatant in their messaging, brands now refocus their creativity on customer centric content to engage their viewers as opposed to creating an advertisement where, in this example Sheheryar Munawar appears to be endorsing the brand outright.

By Falak Gondal

10 Best Dressed Men in Pakistan

By

Ghazala Sulaiman

-

Dec 7, 2020

Pakistan boasts the population of the world’s third most sexy men for a reason! The land is the abode to the most charismatic, generously good-looking and stylish icons, surpassing the likes of Indians, Americans and even the British.

Undeniably, our hunky male celebrities create an uproar wherever they go, conquering local and foreign realms on the basis of their talent, appeal and of course, by dressing drop-dead gorgeous.

Here’s our list of the best-dressed Pakistani Celebrities:

1) HSY

The personification of class, the style maverick and the connoisseur of Pakistani fashion: the original cool ruler of our list of best-dressed male icons is Hassan Sheheryar Yasin aka HSY.

Roaring his way into the world of vogue, the vivacious HSY has ensured that he truly practices his penchant for extraordinary couture.

View this post on Instagram

A post shared by Hassan Sheheryar Yasin (@hassanhsy)

While he has undeniably created a timeless legacy in fashion with his successful sartorial endeavors, Sheru’s exquisite idiosyncratic wardrobe collection screams of luxe and accentuates sophistication at every event.

2) Fawad Khan

Our Khoobsurat King of Khan-dom, Fawad is the runner-up on the list of the most debonair male celebrities.

Whether he wears a simple sherwani, shining three-piece suit or casual blue denim and loafers, the heartthrob appears equally urbane and looks every inch of a royalty in traditional tailoring as he does in western attire.

In the recent time, Khan has surely become one of the chief menswear advocates of Pakistan’s fashion scene. Of course, his classically dashing features and princely looks enable him to flawlessly pull off anything he wears.

3) Ali Zafar

If there is one Pakistani male star that has truly aced the style game over the years, it has to be Ali Zafar.

He rightly dresses to the nines at various grand events. Revamping his style statements every now and then, Zafar oozes buoyancy with either his mustache or iconic French beard, fun hairstyles and experimental dressing. He rocks it all like a true Rockstar does.

Mobilink Launches another Mediocrity Featuring Ali Zafar

His ultra modern fashion sense has earned him various accolades. In 2013, he was crowned as the ‘World’s Sexiest Asian Man’ while he reaped the award of ‘Most Stylish Import’ award at a Hindustan Times Style Award in Dehli.

4) Imran Khan

Any celebrity best-dressed list without Imran Khan is unjustified! According to an article published by an American Journal ‘Real Clear” in 2014, Khan was ranked eighth Most Attractive Politician in the world. Surely, this achievement can not only be added to the ex- cricketer’s good looks but also his sense of style.

Imran Khan has proved that he can do no wrong when it comes to glamor and is definitely the only well-dressed living politician in Pakistan today.

Kaptaan’s confident grin, creased eyes, tousled hair and wrinkle-free shalwar kameez sufficiently bring outs the elegant leader in him and is the best example how gracefully politicians should dress.

5) Hamza Ali Abbasi

Love him or hate him, you surely won’t be shocked to see Hamza Ali Abbasi leading in the sartorially blessed A-List.

With his porcelain complexion, gelled hair, alluring eyes and strong beard game, Abbasi makes sure he appears dandy by donning deluxe designer dresses. Be it a PTI Dharna or an award show, he does not fail to dress to impress.

Not so daring when it comes to fashion, you will find Piyare Afzal mostly sporting simple outfits yet looking uber-handsome always.

6) Wasim Akram

Somebody needs to find out Wasim Akram’s reverse-aging secret! Not only the legendary cricketer always appear prim and proper, he also appears to have an innate knowledge of fantastic clothing, shoes, and watches.

Just because he surfaces as a style icon amongst the nation’s cricket clan, the king of swing is often chosen by designers to walk the ramp in both Pakistan and Indian.

The sports star stirred up quite a thrill on the stage of Telenor Bridal Couture Week 2015 where the cricketer made a dazzling appearance as the showstopper for Asifa & Nabeel with his wife Shaniera.

7) Sheheryar Munawar

Shehreyar Munawar is one of those attractive Pakistani men, who have a high hormone ridden effect on women. The Hrithik Roshan look alike sports quirky dressing sense and apparently loves to dabble in versatile vogue.

View this post on Instagram

A post shared by Sheheryar Munawar Siddiqui (@sheheryarmunawar)

Yet, Munawar wearing his bright smile always stands out when he is under the radar and turns out to be a bona fide blend of preppy, classy and sporty.

View this post on Instagram

A post shared by Sheheryar Munawar Siddiqui (@sheheryarmunawar)

8) Sikander Rizvi

Half-french, half-Pakistani, the tall, fair and utterly handsome Sikander Rizvi has hotness overloaded and has smitten the ladies since his debut in Dekh Magar Pyar Sey.

Whether on-screen or off, the dapper Sikki’s personal style packs a mighty punch and can aspire an average guy to dress dandily like him.

From pulling off the striped suit with aplomb to donning the sherwani like an Emperor, he has proved that he can never make a wrong move when it comes to fashion.

9) Atif Aslam

Paired with his mesmerizing voice is Atif Aslam’s decent looks, making his fans even more gaga about the singer.

The star is mostly able to channel playful sartorial looks and has a sense of style specific to him. Aslam appears to be self-aware and positive in what he is wearing, often dabbling in daring colors, pattern and clothing.

10) Imran Abbas

The fair-skinned and chiseled face, chocolate boy Imran Abbas seems to sport a sleek and suave style statement. Rarely, you will see him trying his tryst with novel outfits and looks his best in casual blazers.

Fond of perfectly-tailored suits, the hunky Abbass has never failed look refined and well-groomed.

Who wouldn’t wish that their boyfriends and husbands dressed like these super suave and smart guys! Our handpicked most well-dressed celebrity men from the nation truely outshine their sartorial statements on every red carpet, casual parties, and grand events.

Who is your favorite best-dressed Pakistani male star? Share with us in comments below.

Shamoon Ismail’s Individualistic Sound Offers Fresh Disruption To Velo Sound Station

By

Web Desk

-

Dec 7, 2020

Velo Sound Station continues to shake up and stir Pakistan’s music industry, creating fresh, and contemporary sounds and looks that are innovative and reflective of today’s cultural climate. Episode 2 was released on November 27^th2020 on the Pop music platform’s associated YouTube channel.

The Velo Sound Station mantle offers both established stars and upcoming musicians an opportunity to showcase new and original songs and express their signature style, presenting music fans an endless array of fresh hits and eclectic musical moods curated with high- impact style. For music lovers, it doesn’t get any better than this.

Islamabad-based singer, songwriter, composer and multi-instrumentalist Shamoon Ismail, renowned for his signature style of juxtaposing R&B; “Punjabi Jatt Blues”, Chili Rap and Hip-Hop performs a song called ‘Confetti’ written, composed and produced by the quirky artist. Shamoon’s inclusion in Velo Sound Station is a sure indicator of how Velo Sound Station as a “musical disruptor” has introduced fresh new energy and individualistic artists to the mainstream music scene in Pakistan.

“My signature musical style is pretty much self-created and has roots in R&B and Hip-Hop.” Shamoon explains.

A nominee for Singer of the Year at the Lux Style Awards: 2019 Shamoon whose past standout hits have included ‘Tuntuna’, and ‘Marijuana’ was approached by Bilal Maqsood “to produce an upbeat song similar to ’Marijuana’ . “Confett’i’s” own melody Shamoon says is inspired by 80’s Synthwave. Rendered in his own quirky and smooth vocal style, ‘Confetti’ which has received 4.5 Million views mixes conversational Punjabi Jatt lyrics interspersed with cutesy English ripostes against a relatively unwavering, controlled and cruising melody that is perfect for listening to at a beach party or cross-trekking across Pakistan in one’s car.

Says Bilal Maqsood about Shamoon’s performance with its own distinct genre:

“There’s something very mysterious about the way Shamoon sings and performs. Shamoon describes his own personal style as “original.” For Shamoon’s performance-wardrobe, experimental fashion maverick EB dressed the singer in a black casual jacket and sleek pantsuit printed with white floral motifs paired with a black T-shirt and end noted with a silver chain and white sneakers.

Shamoon simply describes his experience working with Bilal Maqsood in one emotive word: “smooth.”
Velo Sound Station’s stage and clutter-free visualization of the artists, musicians and the rollicking audience offers a fresh energetic and much-needed disruption to the Pakistani music scene.

7 Delicious Fruits That Will Help You Lose Weight!

By

Ariba Raza

-

Dec 7, 2020

7 Delicious Fruits That Will Help You Lose Weight! — Image Source: Helpguide

Losing weight can be a big challenge for many people when giving up on their favorite foods, which is seemingly ubiquitous. The situations you can land in can be irresistible because what if your co-worker offers you a donut or a bar of chocolate?

But you know what? You don’t have to worry about all of that anymore! You’ll soon forget about all these sugary desserts once you meet your weight loss training partner – fruit.

Fruits are not only sweet and delicious but boast plenty of nutrients. If you run miles away from fruits, it’s about time you give them another chance. Here’s a list of some highly nutritious fruits that can help you shed those pounds even quicker!

1. Pomegranate

Pomegranate is loved by many! It is one of the best fat burners with unlimited health benefits. It is rich in antioxidants, fiber, protein, folate, potassium, flavonoids, vitamin C, vitamin B6, vitamin K, polyphenols, and phosphorus.

It can help tackle high blood pressure, hyperglycemia, inflammation, high cholesterol, even certain cancers, and oxidative stress. According to a study, it also can assist with infection, hemorrhage, acidosis, and obesity.

2. Apples

Apples are one of the best fruits for weight loss; considering they are rich in fiber, they also help speed up digestion. Apples are low in calories and are composed mostly of water. Moreover, they are rich in flavonoids and antioxidants that would help decrease heart disease risks, diabetes, cancers, and hypertension.

According to a study, individuals who consumed three apples every day had a better weight loss result and lowered blood glucose levels.

3. Mangoes

The king of fruits – Mangoes! Those who aren’t too fond of mangoes know that this delicious fruit helps improve your metabolism and lower inflammation. According to a study, mango lowers blood pressure and helps with blood sugar regulation that plays a great role in metabolism.

4. Oranges

Did you know that a medium-sized orange provides 3.14 g of fiber? However, it only applies if you’re eating the fruit itself, so keep this in mind if you’re eating to shed those pounds. Oranges are packed with vitamin C, which boosts your immune system and helps your body make collagen.

5. Bananas

Bananas are packed with potassium, vitamin B6, manganese, magnesium, vitamin C, folate, and protein.

In general, bananas are quite healthy for your overall health and are even beneficial for cramps to headaches. They’re packed with high dietary fiber levels and are low in calories, which makes for a great fat burner.

6. Grapefruits

Grapefruit is slightly bitter than oranges. They are known as one of the best fat burners in the world of fruits. According to a study, participants who consumed grapefruits had higher levels of key nutrients, increased HDL cholesterol, and a decreased appetite.

7. Strawberries

Strawberries are rich in fiber, antioxidants, vitamin C, potassium, folate, flavonoids, and manganese. Also, they’re low in carbohydrates and calories. Along with many quick weight loss fruits, strawberries are absolutely healthy and won’t raise your blood sugar levels.

Besides helping in weight, they also improve blood flow, cardiovascular problems, hyperpigmentation, and acne. They also have anti-aging benefits and lowers cholesterol.

Found this to be interesting? Let us know which of these fruits would you love to partner up with in the comments below.

Stay tuned to Brandsyanrio for the latest news and updates.

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1. Pomegranate

2. Apples

3. Mangoes

4. Oranges

5. Bananas

6. Grapefruits

7. Strawberries