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10 Worst Things That Happened In 2020 Making The Year Cursed

10 Worst Things That Happened In 2020

January 1, 2020, marked the beginning of a brand-new decade that many looked at with optimism and as a chance at a new lease on life. Now, six months later, many are wondering if this year could get any worse and whether what’s passed so far could be a foreboding indicator of what’s yet to come.

A stretch of adverse events kicked off the year that will leave a stain on the rest of the year, even if it is to improve. So, in case you’re living under a rock, you’d know how terrible the year 2020 has been and how countless people are calling it cursed. 

Let’s have a look at a few of the awful news that the year 2020 graced us with.

1. Bushfire in Australia

10 Worst Things That Happened In 2020
Source/ Al Jazeera

Record-breaking temperatures and months of severe drought fuelled a series of massive bushfires across Australia. Australia faced a devastating start to its fire season in late 2019, and things swiftly got worse before rains helped contain many of the worst fires in February 2020.

2. The Coronavirus Pandemic 

10 Worst Things That Happened In 2020
Source/ BBC

The novel coronavirus, which causes a respiratory disease now known as COVID-19, is taken lives of about 382,923 people according to worldometer.info.

3. Ukrainian flight crash

10 Worst Things That Happened In 2020
Source/ Medium

A Ukrainian flight crashed in Tehran, Iran, killing all 176 passengers on board. Shortly after Iran launched an attack on US troops stationed at Iraqi military bases, Ukraine International Airlines Flight 752 crashed in Tehran, Iran, on January 8, killing all 176 people on board.

4. Death of Kobe Bryant

10 Worst Things That Happened In 2020
Source/ BBC

Kobe and Gigi Bryant, along with seven other passengers, died in a helicopter crash in Calabasas, California.

5. Lockdown in Italy 

10 Worst Things That Happened In 2020
Source/ Insider

In an unprecedented move in the coronavirus outbreak, Italy’s Prime Minister Giuseppe Conte announced a nationwide lockdown in the country after it had become the second-worst hit country by the virus besides China.

6. The 2020 Summer Olympics, which were supposed to take place in Tokyo, are postponed until 2021.

One of the most highly anticipated sporting events of the year – the 2020 Summer Olympics – was officially postponed on March 24 due to the coronavirus pandemic.

7. Taal volcano eruption

10 Worst Things That Happened In 2020
Source/ Al Jazeera

Red-hot lava gushed out of a volcano in the Philippines on January 12 after an explosion of ash and steam forced villagers to flee and also shut down Manila’s international airport, offices, and schools.

8. PIA plane crash 

10 Worst Things That Happened In 2020
Source/ Tribune

PIA flight PK-8303 suffered a tragic air crash in Karachi last month, killing 97 people on board while two passengers survived miraculously. During the ill-fated flight, the pilots made a first landing attempt, and the plane briefly touched the ground multiple times, before attempting to land for a second time.

9. Taj Mahal Incident 

10 Worst Things That Happened In 2020
Source/ Times of India

The storm that hit Agra on Friday, with a speed of 127 kmph, caused severe damage in the city. Due to the storm, the marble railing at the world heritage monument Taj Mahal suffered an extensive injury. At least four people died, and 30 were injured in the storm that raged through Agra for about 50 minutes on Friday.

10. Death of George Floyd

10 Worst Things That Happened In 2020
Source/ NY Times

On May 25, 2020, George Floyd, an African-American man, was killed in the Powderhorn Park neighborhood of Minneapolis, Minnesota, United States. During an arrest, Derek Chauvin, a white American police officer, kept his knee on the side of Floyd’s neck for almost nine minutes while Floyd was handcuffed and lying face down.

This caused an uproar, and people came together in the hopes of ending racism. Moreover,  protests continued Tuesday for an eighth night across the United States, with demonstrators peacefully gathering to shout George Floyd’s name and to call for justice in the wake of his death at the hands of a now-jailed former police officer.

Stay tuned to Brandsynario for the latest news and updates.

 

VELO Sound Station Season 1 Begins With A Bang!

Velo Sound Station
Image Source: YouTube

There are whole dedicated platforms in Pakistan for emerging artists. They may be a bit hard to access or get a hold of, but there are such platforms. The Music Industry in Pakistan is quite an old one and it has produced some of the greatest vocal artists ever. The band ‘Vital Signs’, with singer Junaid Jamshed, has songs scattered all throughout the 90s.

Then there are oratory legends like ‘Strings’ as well as ‘Noori’ and ‘Jal’. Two of the most known musical shows on air, in the country, go by the names of ‘Coke Studio’ and ‘Nescafe Basement’. Similarly, a new show has entered the music industry and it’s season 1 started off with quite a bang. It is to be known by the name of VELO Sound Station!

VELO Sound Station opening today
Image Source: arabnews.pk

Music For The Soul

Music has had its roots embedded deep since the dawn of time. The world has seen classical artists like Mozart and Beethoven as well as contemporary ones. Every country has had its share of music globally, and every state has a piece unique to its culture. Pakistan’s music includes songs with excellent vocals and calm instruments. Of course, bands like ‘Junoon’ and ‘EP’ have focused on a light form of rock, but the core remains the same.

Coke Studio still releases songs regularly, with new artists entering the grounds every now and then. Solo Artists have also made cement impressions during their time on the show. Not just vocalists, Pakistan has an assortment of music creators too, with ‘Somewhatsuper’ being some of the best DJs in existence. Their songs like ‘Sibbi Song’ and ‘Jala Sitara’ have made them quite popular here.

VELO Sound Station

The VELO Sound Station started yesterday with quite a lot of flair and enthusiasm. One of the most highlighting features of its season 1 was the appearance of Atif Aslam. The renowned music star is known for his distinctive voice and long history of songs. He gave a spectacular performance with a pop song, ‘Kadi Te Hans.’

Even Twitter has had an assortment of reactions towards the new show season, as seen above. Let us look at some more of those reactions. Quite frankly, Twitter exploded last night with a plethora of tweets!

 

The Music Industry:

The opening of the first season was also featured on Facebook, with people calling the song one of the greatest they have heard all year. Considering how the year itself has gone, people feel relieved to see a slight change in atmosphere. A new musical platform means more and more artists have a chance to express themselves.

Whether or not the show turns out to be an immense success still remains to be seen. However, the opening with such a bang does fill one’s heart with hope. The writer of this article wishes to see more emerging artists on this show and hopes it goes as far as the rest of them. After all, the best thing about music is when it hits, you don’t feel pain.

Stay Tuned for more from Brandsynario!

7 Things You Must NEVER Say To A Sagittarius

NEVER Say To A Sagittarius
Image Source: blogs.jpmsonline.com

You don’t have to believe in zodiac signs to be intrigued by the whole phenomenon; the belief that being born in a specific month gives you character traits that you share with a few hundred million other people. And yet, it’s always fun to talk about how a particular zodiac makes you braver while the other, tactless. And talking about Sagittarius, they must also share traits, then? If they do, then you need to remember there are some things you should never say to a Sagittarius.

1. Why can’t you commit for once?

They value space. For them, their independence is essential. So, for example, if they have some task, they would try to complete it on their own even if they struggle with it. Partners do not appreciate that. They want to be over-involved, and so Sagittarius feel more in their element when they are single.

2. You travel a lot, don’t you?

They are crazy about traveling. For them, their whole life will be well spent if they get to see the entire world and even beyond. They could do that with their friends, and they could do that all alone, and they do. And God forbid if you question this because if you do, it will be wrong.

saved
Image Source: Britannica

3. Aren’t you a little disrespectful?

They like honesty, so they do not keep it from you. They will tell you all of it point-blank. So if you are looking for some compliments when you feel insecure, consulting Sagittarius might not be the best way about it. So people think they are tactless, but really, they do not want to delve into the facade of complimenting when it means lying.

4. Just ask for help

They are private about their feelings, their work, their relationships, their life. So even if hell freezes over, they will not ask for help. And knowing that they are blunt in their response, it’s better not to suggest this.

5. You’re so restless

Their soul is restless. Sagittarius is always in seek of wisdom or a new adventure. When they don’t get it, they get nervous.

Image Source: Medical Xpress

6. You’re too cheerful 

They like being happy. If you don’t like it, just walk away because they will not stop beaming.

7. You’re always so impulsive

They are very reckless, but maybe that allows them to live an exciting life. So accept them with it, instead of questioning it.

Also, it better not to hurt anyone. We should be spreading love, not sadness. So now that you know these pointers about Sagittarius, how about paying some heed and ensure you are not a reason for someone’s sadness?

Stay tuned to Brandsynario for the latest news and updates!

11 Times Hardee’s Shocked Pakistan with Controversial Print Ads

Hardees Latest Ad

Hardee’s Pakistan is notorious among local consumers for its controversial and suggestive ads which appear to be full of innuendos. Their “fresh buns, soft buns” print ad  spread across the internet like wildfire, and most people were critical and displeased regarding the subliminally sexual nature of the Ads.

Read More: Hardee’s – is subtlety dead?

However, that wasn’t the first time the fast food restaurant chain has employed advertising campaigns of this nature. The “Unbuckle your Belt” and “Open Wide” for the big thick Angus burgers.

Read More: Hardee’s Gets ‘Fishy’ in its new ad campaign

Over the years, Hardee’s has been creating ads based on similar themes, ever since the franchise was first opened in Pakistan. Take a look at the creative print Ads for its various offerings.

Hardee’s – You Probably Asked For It.

Yes, you read that right. Always in the news for their highly suggestive ads, Hardee’s latest ad is again in the limelight for taking things a tad bit too far.

It’s big, it’s loaded, its Hardee’s

Hardees

Hardee’s Chicken Loader

The fast food brand recently launched their new entree, Chicken Loader and like always, the ad shared on Facebook would make even the biggest boldest person to blush!

Hardees Chicken Loader

Hardee’s Soft Buns

We’re pretty sure it’s not the buns they are talking about

hardees 3

hardees 2 hardees 1

Hardee’s Angus Thick Burger

According to the Hardee’s advertising agency, the step for eating an Angus burger:

a. Unbuckle your belt

  hardees print ad 6

b. Use Both Hands

hardees print ad 7

c. Open Your Mouth Wide

hardees print ad 3

Oh, and here is a twist – Its Better with Two!

hardees print ad 2

  Not so subtle Hardee’s

  hardees print ad 1

At Hardee’s, Satisfaction is an understatement because you come again and again and again (The copywriter was certainly reading Fifty Shades of Grey)

hardees print ad 10

IHOP Signs Careem As Their First Food Delivery Partner

Ihop and careem

Karachi, November 20, 2020: Careem, the everyday Super App of the greater Middle East and Pakistan, has partnered with IHOP, an American multinational pancake house restaurant chain that specializes in breakfast foods along with a menu for lunch and dinner items(burgers,entree,sandwiches and salads), as their first food delivery partner to provide them with delivery services. Customers can now order food from IHOP from the food tile in the Careem Super App in Karachi.

Careem launched its food delivery service in Karachi back in 2019 and has onboarded more than 1300 restaurants in their delivery portfolio with names like Tao, Chop Chop Wok, Pie in the sky and Del Frio leading the list. With the increasing demand of one of its kind pancake houses, IHOP is the latest addition in the Careem food delivery service portfolio.

While ordering food from the Careem Super App, customers will not only get to enjoy the food from the comfort of their homes but will also be complying with the government’s enforced regulations following the COVID-19 protocols in the city. Recently, after the launch of the franchise, owing to its international popularity, long queues were seen outside the restaurant, as food enthusiasts couldn’t wait to get a grab.

Other benefits of using the Careem Super App to order food includes tracking orders in real-time from the interactive map and contacting the Careem captain either directly or through our dedicated Customer Care Centres.

Careem, which recently became a Super App, has added an expanded range of services to its portfolio across all of its 33 million registered users and 1.7 million captains across 13 countries and over 100 cities. In Pakistan, they have more than 500,000 Captains registered for the Super App features that include mobility of things and mobility of people.

The Future Of Online Shopping Is Here And It’s Shapago!

Shapago

If you are thinking you already know a lot of online shopping websites out there and what could be different in one more, you need to buckle your seat belts. Because, as they claim, the future of online shopping is here, and it is Shapago. They are a solution for all the shopaholics’ who were tired of ordering products with no guarantee of how they will turn out to be. Better yet, the biggest problem of all was the product being exactly what you expected but it failing to suit you.

Shapago is the grander vision of online shopping, the biggest yet in the country. It is an online shopping platform that aims to bring easy access to optimum fashion under one roof. It brings all the public favorite brands together on one platform, so you do not have to do website hopping. All that is required for you is to log in to the website and surf away from the endless product options they have for you. There will always be more than what you can see!

shapago

 

How Is Shapago Different?

We know whatever we have mentioned are the claims all brands make. So, what makes them different? The first being that they do offer what they commit. We offer a range of stylish and chic options to be added to your daily attire, so a day doesn’t go by when you don’t feel excited about what you are wearing. And, the biggest reason of all. Long gone will be the days when the color not suiting you, the design not being your jam, or the size not fitting you properly were the problems.

A Virtual Fitting Room!

With Shapago, you will have a virtual room to try out every product they offer and then place an order.

 

What’s more, is that they are also introducing the option of a ‘Personal Stylist’ for you. If you don’t like shopping or do not know what will suit you better, book a slot with our expert Personal Stylist and get your outfits customized for anyplace, and any occasion.

Shapago is your shopping portal for anything, anytime, anywhere. Their mantra for Badaltay Zamany Ki Shopping is evident through their range of products from clothing to cosmetics, and jewelry to footwear, etc. They have a new style for every occasion and every day!

So, stop waiting and Shapago se shop karo aur life ko asan kro!

Raza Pirbhai | CEO KFC Pakistan | CEO Stories | Part 1

We had an insightful session with CEO KFC, Raza Pirbhai. Watch the video to see what he had to share about his long journey to KFC. #CEOStories #KFCPakistan #Brandsynario

Fortnite Players! You Can Now Video Chat While Playing!

Fortnite Players can now video chat mid game
Image Source: theverge.com

2020 has seen an immense amount of development in the gaming region. More and more online gaming is being done these days. With the second wave of the virus approaching in the winter, more people have taken to indoors. It can get quite gloomy for a person to stay indoors the whole day, with no source of entertainment.

So, here is where online gaming enters. Free-to-play online games like Fortnite, Apex Legends, Counter-Strike Global Offensive, have become hubs for gamers. It even gives a sense of productivity besides entertainment due to ranking systems in the game. Keeping the current situation in perspective, Fortnite players are in for quite a delight and surprise. They can now video chat in-game while playing! Is that not one of the coolest things you must have heard this year?

Fortnite Players can video chat
Image Source: internet matters.org

An Era Of Fortnite

Fortnite became famous quite a while back due to its unique play style. It allowed a player to built structures and hunted other players on the map. To create systems, one needs resources, so scavenging was a massive part of the game. Additionally, it was built on the same principle as PUBG, so the map was shrinking with every passing second. The idea of a free to play battle arena game is what attracted hordes and hordes of gamers.

The most common application to be used with online gaming is discord. It allows players to communicate, talk, and chat mid-game. Now, the house party video chat app has something in store for Fortnite. The app has confirmed a merge with the game. This means that you, as a Fortnite player, can now video chat with your friends while playing.

A Whole New Option

This video chat feature opens up quite a lot of area for entertainment. Since the experience of online gaming should be immersive, video chatting only amplifies it. It can get gloomy even if you’re playing online but have no one actually to converse with. With the house party application installed in your android phone, Fortnite gaming just got more interesting.

Now, you can see your friends rage, grief and whine as you play with them! It gives a whole new feeling of fun when you actually have your friends on a video call while gaming. Plus, you can always record any of their reactions. We all know that comes under meme material! So, put on your headphones, hook up the PC and start gaming!

Fortnite gaming for players
Image Source: polygon.com

More Immersive Gaming:

Of course, this new feature comes with certain restrictions. Parents can turn the video chat option off if the player is less than the age of 13. This is quite a wise decision from Epic Games to protect underage children’s privacy online. You never know what kind of people you may encounter in-game.

Epic Games acquired house party last year sometime, so it’s been a while since the ownership. This new feature is sure to attract even more people to Fortnite. Additionally, it will keep the game’s spirit alive since it will keep it from being monotonous.

Stay Tuned for more from Brandsynario!

Veena Malik’s Leaked Audio Clip Abusing Her Ex-Husband Goes Viral!

veena malik
Image Source: News Nation English

Veena Malik, the famed Pakistani actress, is now facing severe backlash because of a leaked call with her husband. Can you guess who she’s abusing in it?

Attention Hungry

Veena Malik has been forcing her name on the television for as long as one can remember. She’s determined to have her name in the news either by hook or by crook. Initially, having been a contender in Bigg Boss 4, she gained attention due to her frankness with other participants. Soon after that, she became a die-hard devotee of Islam.

veena malik
Image Source: Brandsynario

These paradigm shifts, although they are not unique to her, they are a part of her nonetheless. So are we surprised to have heard this call?

The Leaked Call

Sources say that Veena Malik’s divorce from her ex-husband was incredibly messy. Her ex-husband, Asad Khattak, has sent her a notice seeking Rs 500 million in damages. This, he believes, is a consequence of illegally transferring their two children from the United Arab Emirates to Pakistan.

The call that has been now leaked is related to this whole fiasco. In the call, she’s heavily and unapologetically abusing her husband. She’s hurling all sorts of abuses towards him and also threatening him with the mention of his mother and sisters. She’s repeatedly saying “ab dekhna mai kya karti hu,” implying her misuse of power. 

Hear’s The Audio Clip!

Is This Acceptable?

Knowing our society, many will laugh at Asad Khattak. They will question what kind of a man he is if his wife is abusing him because, in our community, it is the other way around. However, it is just as important to stand up for the abuse of men for the misuse of women. Our society, being a patriarchal one, has set notions of masculinity on men that are beyond harmful. As a result, often, when men are abused, their cases go unheard.

This Should Be Condemned

Veena Malik’s language towards her husband should be condemned. This should not be made into a laughing matter just because she’s an actress and he’s a commoner. 

However, it is also essential to consider that there might be another side to the story. So far, Veena Malik has not said anything related to the matter. This is not to undermine her words’ severity, instead ensure that we don’t jump to conclusions.

Stay tuned to Brandsynario for the latest news and updates.

TCL Pakistan Opens Its First Flagship Store In Karachi

TCL store Karachi

After years of providing an unparalleled customer experience through its strong retail footprint across the nation, TCL Electronics — Pakistan’s No.1 LED TV — reached another milestone with the opening of its first flagship store in the financial hub of Pakistan, Karachi. Located at 104-C, Main Khayaban-e-Ittehad, Phase 2 Ext. DHA, the store aims to provide customers with a premium shopping experience. The brand is further offering exclusive discounts, offers and gifts with every purchase till 29th November 2020 to mark the grand launch.

The flagship store also aims to expand TCL Pakistan’s footprint in the country by bringing its entire range of televisions including QLED TV, UHD TV, and Smart TVs alongside air conditioners and sound bars at discounted prices under one roof.

TCL Store Karachi 1

TCL Store Karachi 2

Prominent media, influencers and other stakeholders were present at the opening ceremony and had a first-hand experience of the wide range of innovative products.

Sharing his thoughts on the launch of the store, Majid Niazi, Marketing Manager of TCL Pakistan, said: “The new flagship store reflects TCL’s strong relationship with their customers in Pakistan and portrays the brand’s commitment to making the best TV technology readily available all across Pakistan. We will continue to work on bringing the latest design, technology, and innovation and the best experience to our customers.

TCL has maintained a position of being the leading player in the Global Consumer Electronics industry. With a global presence in over 150 countries, the brand is working towards building a prominent position in the Pakistani electronics market by offering high-end technology at affordable prices.

TLP Chief Allama Khadim Hussain Rizvi Passes Away At 55?

khadim hussain rizvi
Image Source: Dawn

The news came on Thursday that Tehreek-e-Labbaik Pakistan (TLP) chief Allama Khadim Hussain Rizvi has passed away. Family sources confirmed that he had been suffering from fever for the past few days. He complained about it as he led a protest at the Faizabad Interchange a few days ago.

On Thursday, he was brought to Sheikh Zayed Hospital, where sources have said that he was dead on arrival.

Prime Minister Imran Khan was informed of his passing, and so he presented condolences to the TLP leader’s family. He wrote in his tweet:

On the passing of Maulana Khadim Hussain Rizvi, my condolences go to his family. Inna lillahi Wa Inna ilayhi raji’un.

Sometime later, there were separate instances of TLP members claiming that Khadim Hussain Rizvi was still alive. Twitter was raging on for quite a bit of time.

 

Soon after, however, senior TLP leader Syed Inayat ul Haq Shah released a video to shut down the ongoing rumors. He said that Khadim Hussain’s son was under the assumption that he saw his father’s hand move. That little piece of information stretched into rumors of him breathing again. He confirmed that Khadim Hussain Rizvi has indeed passed away.

We strive to keep you updated with the latest news possible. Any more developments regarding this matter, and you can get to know about it right here.

Stay tuned to Brandsynario for the latest news and updates!

‘Cushioning’ – A New Dating Trend You Need To Know About

dating trend
Image Source: The Economic Times

People like to believe dating is very minimal in Pakistan, but that’s because their nephews and nieces don’t tell them about their kids, the cousin pact. Or sometimes, the children are good at hiding their relationships. Long story short, dating is very much present, and it comes with all its dating trends to Pakistan. A new dating trend in this drama is that of cushioning. Here is everything you need to know about it.

The origins of Cushioning

Cushioning revolves around the idea that one should keep their options open. But where does the idea emerge from? It appears from the concept that when a relationship is new, you don’t know where it will take you. You don’t know whether you will like them, whether they are your soulmates. So what if you let go of your one true love—that ‘what if’ is the origin of cushioning.

dating trend
Image Source: Hey Sigmund

What does cushioning mean? – Breaking the term down

Cushioning comes from the word cushion. When people do not want to fall on something hard and hurt themselves, they place cushions to limit the hurt. Someone in a romantic relationship who does not want to get hurt in one relationship prepares cushions in the form of potential partners.

They text, talk, and flirt with other people, and sometimes even go on dates. And in these days, when there are many dating apps available, individuals who are prone to cushioning have better chances and opportunities for doing so.

Who is getting wronged?

The partner in the relationship who is giving his or her full dedication is definitely getting wronged. But the one who is on the hook, they are being wronged as well. All those hopeful messages, those flirtatious texts, makes one emotionally linked. And when that is broken, they are shattered, which happens almost suddenly because when the perpetrators feel like they don’t need cushions anymore, they throw them away.

And even the ones doing the cushioning have to relay their self to their current partner as well as to all other potential ones. Just imagining having to open up this much and leaving just a little so they are not committing to anyone entirely. It seems a whole science in itself, honestly.

dating trend
Image Source: Vixen Daily

But here is the thing we forget. If we don’t fully commit, fully invest yourself, no relationship goes further, be it your ongoing relationship or the ones with potential partners. So if you need counseling to get over your fears, do it and then get properly into the dating scene. Don’t lead anyone and keep them on a hook. Date responsibly!

Stay tuned to Brandsynario for the latest news and updates!

Quad-Camera For Poster-Level Photography & A Massive Storage! – The HUAWEI Y7a Is Here To Stay

huawei y7a

Have you ever thought how having a smartphone with incredible charging speed, long lasting battery and a stellar Quad camera setup feels? Especially one that does not break the bank. Huawei announced the launch of a new smartphone to its popular and loved entry-level HUAWEI Y series, the HUAWEI Y7a. This latest iteration comes with an array of cool features that make your daily life so much fun. The HUAWEI Y7a is up for grabs at a starting price of PKR 35,999/- only!

Long lasting power with HUAWEI SuperCharge

huaweu y7a

Worried your phone is going to run out of battery power when you are out and about? The HUAWEI Y7a has a massive 5000 mAh battery that can last for a long time even when using the camera or gaming or web browsing. But hold on, what if you have to be stuck at home charging this massive battery? Never mind that, because you can swiftly charge it back up with the 22.5W HUAWEI SuperCharge technology, With just 10 minutes of charging, it can last for a remarkable two hours of uninterrupted video playback. Moreover, Coupled with Huawei’s AI power-saving technology, the HUAWEI Y7a intelligently manages power ensuring you always have power for all your gameplay, movies and more!

Explore your artistic side with the 48MP AI Quad Camera

The HUAWEI Y7a comes with an AI Quad Camera setup, which comprises of a 48MP Main Camera for taking clear photos and recording brisk and limpid videos anytime of the day. An 8MP 120o Ultra-Wide Angle Camera for taking group photos without having to leave anyone out of the photo frame or beautiful landscape shots while picnicking. A 2MP Macro Camera for capturing tiny details from up-close and a 2MP Depth Camera that adds artistic Bokeh effects to your photos.

Each camera is designed for a specific function, but together, they work seamlessly to deliver standout results in various shooting scenarios for poster-like quality! The HUAWEI Y7a does not only excel in daylight but it also produces some magnificent night shots, thanks to its high sensitivity sensor and AI capability. Under Night mode, the smartphone uses AI algorithms to achieve multi-frame noise reduction that produces bright photos in improved clarity.

HUAWEI Y7a helps you discover your unique beauty and record treasured moments in clear detail thanks to the 8MP selfie camera with AI beauty support. If you happen to be out camping with your family at night, the Circular Flash will be activated automatically which provides better lighting for stunning selfies/groupfies.

A shimmering display that attracts the eyes

The HUAWEI Y7a dazzles you at first sight from the 6.67-inh FHD+ display to its overall body and colours. This brilliant display has a resolution of 2400 x 1080 and a screen-to-body-ratio of 90%. Everything you watch on the HUAWEI Y7a will be an immersive experience whether you are watching the latest episode of your favourite show, or your favourite team taking on their rivals in a local derby match or even playing your preferred game. The HUAWEI Y7a will also catch the attention of those who see it with its three eye-catching colour variants: Crush Green, Blush Gold and Midnight Black.

Enough space for all you media, entertainment and gaming

Lots of memories to save, loads of moments to cherish! All the videos, photos, games, and apps you are going to download, run and store need ample space – we know that! The HUAWEI Y7a comes with 4GB RAM for smooth processing plus a large 128GB internal storage, which can be extended up to 512GB with an external Micro SD Card for silky smooth gaming.

HUAWEI Y7a runs on EMUI 10.1, which is based on Android 10. The user interface comes with a bunch of innovative features such as an upgraded Game assistant, which provides you with an enhanced gaming experience. In addition to Knuckle Screenshot gestures, Smart Puzzle, Histen 6.1 and more!

If you are looking for your favourite Apps to download you can get them on Huawei’s official app marketplace, HUAWEI AppGallery – the third largest app marketplace in the world. The HUAWEI AppGallery lets users download a wide selection of global and local apps, as well as quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader. You can choose to download your favourite apps from Petal Search, a new search tool that is available for download via HUAWEI AppGallery. This new search tool offers Huawei users an open gateway to a million apps, a place where you can get all the apps you are looking for!

Available in three natural colour variations: Crush Green, Blush Gold and Midnight Black, HUAWEI Y7a is currently available for PKR 35,999/- only. For more information, please visit: https://consumer.huawei.com/pk/phones/y7a/

Multiple unnamed wrapped cars were seen driving on I.I Chundrigar Road

The busy roads of Karachi’s were swept by surprise when a convoy of draped KIA cars were seen driving through. The branded cars with the distinguishing tagline of “We are unstoppable” gave a stunning outlook. For car fanatics, this has been stirring conversation as to what this means for the local car market.

KIA, the South Korean car brand, has been in the buzz since rumors of it launching new variants in Pakistan were in the air by the mid of 2020.

Upcoming SUVs and Sedans, in general, create a lot of talk and debate in the automotive landscapes and with KIA predicted to be bringing both, it has created a lot of excitement.  While there always has been a tussle between Sedans and SUVs, average sedans like the Toyota Corolla Atlis and Honda Civic are exceeding the costs for over 4 million. Hence, people find compact or crossover SUVs as better value for money and a more reliable and comfortable option. Like global markets, this has been quite a unique transformation for the Pakistani market where SUVs were previously not seen to be a preference.

It is a fact that KIA is already in the game and has been dominating the SUV market with its Sportage so there already lies great potential. From the looks of it, KIA is expected to bring into the market multiple other SUV options including another subcompact crossover SUV which will compete with Honda Vezel, BAIC X25, Suzuki Vitara, Toyota Corolla Cross and other subcompact crossovers in the market and potentially a larger SUV set to potentially compete against the Toyota Fortuner.

KIA has been on the roads of growth globally and even in Pakistan.  KIA is estimated to have a 50% surge in sales in the next fiscal year as a result of its numerous launch plans. While this news remains in the air, car fanatics are definitely on their toes as they wait for the reveal of these cars. Meanwhile, we let the audiences stay hinged to all the news that follows.

Uber Vehicles Get Installed With Protective Shields Against COVID-19

Uber vehicles

Lahore – November 18, 2020: As a part of their global #MoveWithSafety campaign, Uber Pakistan’s General Manager, Saad Naveed Pall endorses rider and driver safety, with the protective shields that have been installed in Uber cars and auto-rickshaws in Pakistan designed to add protection against Covid-19.

This initiative is a part of Uber’s $50 million global commitment towards rider and driver safety, which also includes providing hygiene kits with masks, sanitizers, and anti-bacterial wipes to drivers, along with the installation of car separators in highly active Uber vehicles.

These partitions are designed to minimize the airflow between passengers and drivers, preventing air-borne water droplets from travelling. Continuing to put safety as a priority for all, these protocols are in addition to the core safety features already introduced on the Uber app to maximize protection, which include GPS tracking, two-way accountability, driver screenings, real-time ID check, trusted contacts, and caller anonymization.

Tecno Has Become The Second Most Selling Brand In Pakistan

TECNO, the globally renowned smartphone brand is becoming very popular in Pakistan. The brand has been climbing the sales ladder efficiently by selling thousands of units in a very short time. TECNO becomes the second most sold smartphone brand in Pakistan for the third quarter of 2020.

According to the IDC’s “Handsets Summary Pakistan Q3 2020” TECNO secured the second position in sales by selling 16.5% units of the total Smartphone Brand Share in Pakistan. The brand acquired this rank amongst some of the biggest brands including Samsung, OPPO, Vivo, and Infinix. TECNO has back to back been launching premier quality smartphones with pioneering technology. It has set a high bar for its competitors in the market with this success.

tecno

Camon series has been a source of great success for TECNO. The recent launch of the photography king phone, Camon 16 has raised the bar even higher for TECNO. The flagship pioneer camera solution phone Camon 16 received a great response from the customers, selling thousands of units in just a few days. The new phone comes with TAIVOS technology making it the ultimate camera solution.

This is a huge benchmark for any brand to sell 16.5% units in such a short period of time. No other brand has ever done this before in the Pakistani market especially in such a short period as TECNO did. This has increased the value of TECNO not just in the market but also amongst its fans and customers.

Everyone is looking up to what more TECNO shall be bringing for the fans in the coming days. After this success, the brand has to come up more ideas and even more advanced technology to secure the top position.

Shoop’s Latest TVC Is A Game-Changer For Teenagers!

Shoop is bringing a wave of change that many teenagers would love to ride on- “trust toh must hai!”

Do We Trust Our Teenagers?

The word teenager has almost adopted a negative connotation today – they’re considered rowdy, belligerent and just disrespectful. Moreover, the notion of our society is to believe less in this current generation. But is that all so true? Shoop argues no, it is not.

Time To Change The Pattern

In the latest commercial of Shoop, the audience is made to see two teenagers changing the perspective of parents. This is a radical idea in our society that needs to be encouraged. If teenagers of today are not encouraged to follow their dreams and trusted to know their path, what will our future look like?

Shoop is sending out the message that trust them. Empower them, enable them and they will cease wonders in their hands.

Biryani Second, Noodles First Hai!

The lyrics that talk about “apki biryani second, apna noodle first hai” is a witty nod to the change in pattern teenagers are demanding. The demand for acceptance, validation and support is not a war between parents and teenagers. Rather, the expectations of parents should come second to their support. Teenagers’ priority should be their goals and self-confidence!

Phones Are Not All That Bad

For instance, every time a parent sees a teenager on their phone, they assume the child is up to no good. “Just chatting all day long!” or “Please do something productive” are thrown the teens’ way. However, we fail to take into account how technology has become a channel for success, innovation and new knowledge for the youth of today.

Want to study? See lectures online! Want to learn a new skill? You’ve got YouTube at your disposal! Need inspiration for creativity? It’s all just a simple search away. Shoop also aims to depict the same idea through their lyrics – “har waqt net aur phone pe rehte hain”. They might be on their way to their successful breakthrough on their phones, you never know!

Quarantine Has Taught Us A Lesson

This pandemic and the quarantine it forced us all into taught us a lesson. Have you noticed the number of small businesses and blogs that have popped up? Many already have amassed thousands of followers and have also monetized their platforms.

We need to validate their efforts, praise and encourage them and have faith that they will follow their dreams. Not only this but also acknowledge the fact that this generation is unconventional and innovative at how they do things. One might not understand them at first but they need to trust them enough that they will succeed.

The future is technological and the future is teens which is why, as shoop says, trust toh must hai!

Stay tuned to Brandsynario for the latest news and updates.

Stretchable Skin Sensors – A Step Closer To Virtual Reality

Stretchable Skin Sensors
Image Source: Medgadget

Have you ever heard of the film ‘Minority Report’? That science fiction film starring Tom Cruise? The technology employed in that film showed an extremely advanced future. It showed that, based on the actions and habits of people, how likely they were to commit a crime. Similarly, Equilibrium starring Keanu Reeves showed a future where emotion was banned. It was illegal to laugh or smile!

The underlying point here is that, as advanced as those films were showing, the world is progressing at a steady rate. Self-driving technology is being tested more and more everyday. Whether it is Tesla or Google, these cars are going to become the new normal one day. So what if there was technology, related to virtual reality, which was more mobile? There has been a recent development by students of the University of Cornell. They have introduced a new Stretchable Skin Sensor which is sure to baffle and blow your mind!

Stretchable Skin Sensors for VR
Image Source: learn.g2.com

Virtual Reality:

Virtual Reality is one of the most progressing fields of today. VR is the initials it is often known by. You wear a headset and play games? That is Virtual Reality. It has become so available to the public now that it’s accessible through Smartphones. You wear a headset, slide your phone into it, and dive into the world of VR. Half-Life ‘Alyx’ is one of the most immersive and well-made VR games of all time!

With the invention by these students, VR has taken yet another step forward. They have created a fiber optic sensor that takes a combination of low-cost LEDs and dyes. This, in turn, resulted in a stretchable ‘skin’ of sorts that can detect different kinds of pressures, tensions, and weights.

Stretchable Sensors:

The sensors were demonstrated in a prototype glove. Each finger of the glove has a pair of cores. One core is transparent, and the other is filled with absorbing dyes at multiple locations. These dye locations are hooked up to the LEDs.

Now imagine you’re putting a form of strain or pressure on the Stretchable Skin Sensor. It will register the motion and light up the appropriate LEDs. The dyes serve as ‘Spatial Encoders’. This means that they are responsible for specific parts of the skin, transferring information to the right LED. The device is 3D printed and is also fitted with bluetooth, to provide connectivity to any software. The software will be used to track and monitor movements.

Stretchable Skin Sensor in VR tech
Image Source: thestatesman.com

Moving Forward:

So, where do we go from here? The students state that this technology can be implemented on the medical side too. If a person has pain in their joints or cannot move them a lot, the sensor can pinpoint precisely where the issue lies.

Additionally, there is quite a lot of industrial use for this device too. They can be used to calculate the weight and tension of any device that is lifted by hand. Combine all of this with the H.U.L.C mecha suit, and you have a full-fledged 22nd-century tech piece! Technically, the tool uses vision to operate, so virtual reality plays a huge part in this.

Stay Tuned for more from Brandsynario!

New Zealand Allows Women Police Officers To Wear Hijab!

New Zealand
Image Source: BBC Instagram

Religious intolerance in the world is continuously on the rise. All of us can recall that recent fiasco with the french president disrespecting Islamic beliefs and personalities. And we know-how, in the West, the intolerance for Islam leads to discrimination towards hijabi women the most. So when New Zealand takes a step towards acceptance of hijab, it comes as positive news.

New Zealand Allows Hijab

New Zealand announced on Wednesday that female officers would wear hijab on their official uniform should they choose to. One of their spokespeople said that by allowing hijab, they are trying to make the police force more inclusive so that more Muslim women will opt to work for the police. An inclusive Police department, they say, will be reflective of New Zealand’s diverse community.

new zealand
Image Source: ABC News

The recruit, constable Zeena Ali will be New Zealand’s first female police offer to wear a hijab on her uniform. New Zealand has adopted in 2020 what the UK did 14 years ago. In the United Kingdom, London’s Metropolitan Police approved hijab in 2006 while Scotland brought in hijab in 2016. And in 2004, Maha Sukkar was the first female police officer to wear hijab in Australia.

Zeena Ali’s Story

A publication in the UK covered the story of Zeena Ali. According to that, the constable requested for the first time in 2018, when the police staff was visiting secondary schools. Born in Fiji, Zeena came to New Zealand in her early years. In an interview, she mentioned that her desire to join the police force originated after a terror attack on Christchurch mosque.

In a conversation, she told a publication that:

“I realized more Muslim women were needed in the police, to go and support people. It feels great to go out and show the New Zealand Police hijab as part of my uniform. I think that seeing it, more Muslim women will want to join as well.”

new zealand
Image Source: RSM

With a more accepting police force, more hijabi women will join. And the Muslim female population will be more comfortable seeing one of their own in the police force; it will raise the level of trust in the police.

Time and again, New Zealand has shown acceptance and respect to the Muslim population residing in New Zealand. Their prime minister of the country also has from time to time shown respect whenever a religious matter was involved.

Stay tuned to Brandsynario for the latest news and updates!

Signing Ceremony Between Samba Bank Limited And Techlogix To Introduce Digital Lending

Samba Bank

KARACHI: Samba Bank Limited signed an agreement with Techlogix Mobility Pakistan to launch a digital lending platform that streamlines online personal loan applications for salaried individuals. The Digital Loan is a short-term and affordable loan product having a maturity of one month delivered entirely via digital channels and disbursed in less than 30 seconds. Applying for a digital loan through a mobile application offers several advantages for consumers like greater accessibility, transparency and the ability to apply for loans quickly and remotely.

Samba Bank will require no in-person interaction to apply for digital loan. Loan decisioning processes, including loan application and credit limit assessment, are streamlined as they run through a series of preset algorithmic decision trees; no manual, case-by-case approval or rejection decision is made. As such, the digital loan can be accessed instantly unlike conventional loans.

Mr. Salman Akhtar, CEO – Techlogix and Mr. Shahid Sattar, President and CEO – Samba Bank Limited, signed the agreement in presence of team members from both organizations. Team members from Samba Bank included Mr. Talal Javed, Group Head Consumer Banking,                               Mr. Zeeshan Kaiser, Group Head IT, Mr. Amir Hussain Arab, Chief Digital Officer and Fakhr-e-Imtiaz, Head of Consumer Assets. Mr. Arsalan Ahmed and Adeel Ahmed were representing Techlogix during the ceremony.

Speaking on the occasion, Mr. Salman Akhtar, CEO – TMX, said “We are delighted to work with a visionary institution like Samba Bank which is transforming its business operations with digital channels. Our Digital Lending solution will help increase access to credit and help the Bank provide additional value-added services to its customers.”

Mr. Shahid Sattar, President and CEO – Samba Bank Limited, said “We are very excited to partner with Techlogix to offer digital loans to our payroll customer base. Samba Bank focused on providing innovative digital solutions by adopting robust technology platforms. We are committed to enhancing customer experience by adding multiple financial products in our Samba Smart Mobile App. The addition of the digital loan product is just a first step in providing our customers a whole range of deposit and lending products digitally via the Mobile App.”