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New Medical AI Can Take Vitals Without Disturbing Patients

AI tool
Image Source: Pinterest

The latest development in the healthcare industry will relieve nurses and help patients rest better. Can you guess what AI has done?

The Dreadful Rounds

If you have ever spent a night or day in a hospital with a loved one, you’ll know about the dreadful rounds. The nurses come almost hourly to check the patients’ vitals. While this may be necessary, it disturbs the patients and is too taxing work for the nurses. There’s never just one patient; they do it with tens of them. 

AI tool
Image Source: Early signs blog

New Research Says What?

A team of doctors at the Feinstein Institutes for Research in New York says that overnight disruptions cause more harm than good. They can result in cognitive impairment, hypertension, extra stress, or other negative impacts on patients. Moreover,  it is far more increased work for nurses. 

What’s The Solution?

To develop a better way to keep the patients safe and the workload of nurses to reduce, the team started their research. They studied vital sign measurements taken from patients at Northwell Health hospitals between 2012 and 2019. This humongous data collected included respiratory rate, heart rate, systolic blood pressure, body temperature, and age. 

This information was then used to develop a deep-learning predictive clinical tool that uses AI. The device can predict a patient’s overnight stability, eliminating the need for multiple vital checks. The study revealed that the AI only misclassified two out of 10,000 patients overnight hospital stays. The team also remarked that nurses could quickly fix those misclassifications on typical rounds. 

Hear From Them

This is not to say that nurses will not be around to check anymore in the case of exceptions. The predicted model will be used and confirmed, but instead of 6 rounds, there might be a need for just two now.

AI tool
Image Source: Healthy debate

“Rest is a critical element to a patient’s care. It has been well-documented that disrupted sleep is a common complaint that could delay discharge and recovery.” Zanos also noted that the team’s findings highlight the safety and accuracy of machine learning-based solutions. 

How Does AI Help Nurses?

The AI tool can also potentially help overburdened nurses and hospital staff. According to the research team, nurses spend 20-35% of their time documenting vitals only. Additionally, approximately 10% percent of their shift is spent collecting them. They must do an average of four to five hours of work per patient.  The researchers said that the new tool could mean a 20-25% workload reduction for nurses in one overnight shift.

Stay tuned to Brandsynario for the latest news and updates.

Muneeb Butt Gets Bashed For Trying Something ‘Unusual’

muneeb butt
Image Source: Brandsynario

Amal Muneeb and Muneeb Butt have flown off to the hub of tourists this year, none other than Turkey! However, Muneeb Butt’s ‘unusual’ activities there aren’t sitting well with the public.

What’s Unusual?

The famous actor and model posted a photo on his Instagram, which he thought must be cold. Or perhaps it was posted for no purpose at all. The star is smoking a cigar in the photo, and he captioned it as trying something “unusual.”  Check out the picture:

 

View this post on Instagram

 

A post shared by Muneeb Butt (@muneeb_butt)

 No Encouragement In The Comments

His comments immediately became littered with negative ones. There are many people who pointed out the dangerous and long-term side effects of smoking. Others also pointed out how him trying it and ‘making it cool’ sent a wrong impression to several young boys and girls.

The Comments Say It All!

muneeb butt
Image Source: Instagram
muneeb butt
Image Source: Instagram
muneeb butt
Image Source: Instagram

Was Muneeb Butt Being Irresponsible?

Yes, actors and actresses have a strong duty to be responsible for the impressionable individuals in their audience. However, we can not police every small thing that they do on this basis. The guy picked up a cigar, that too once on a vacation. He’s not that influential that just over this picture thousands will start purchasing and smoking cigars.

Is Smoking Cool?

In this day and age, unfortunately, smoking has become “cool”. Many of us would agree that most of us’ fathers or grand-fathers smoke. In their generation it had become a rite of passage– that is something that men just did.

On the other hand, today it has become “cool” which means even more girls and boys fall prey to the addictive habit. In shoots, male models are shown smoking. What’s the point? Is it aesthetically pleasing? Even Sheheryar  Munawar in his latest shoot has a smoking photo.

The Access Is Undeniable

Though with developing technology there have come many solutions to the addiction of smoking, it is still just as dangerous and prevalent. For instance, did you know that now there are small filters you can attach to a cigarette? Doing so while smoking reduces your consumption of nicotine by a great percentage. 

muneeb butt
Image Source: Intermountain

At the same time, this is also the age of ‘vapes’. Electronic cigarettes which became the ultimate sign of ‘cool’ amongst the youth. Not only have vapes shown to have serious side-effects, but their use is also seriously unhygienic. You’ll know that if someone whips a vape out, everyone in the room will take a turn. How many mouths are too many mouths on a vape?

Stay tuned to Brandsynario for the latest news and updates.

Infinix Note 8 – Revamping The Smartphone Experience!

infinix note 8

Infinix is renowned in Pakistan for bringing the latest technology for the masses and it’s all set to release its latest offering, the Infinix Note 8. Owning up to its predecessor Note 7, Note 8 an upcoming device offers Pakistan’s first 64MP quad rear cameras, supports ultra-night mode and steady video recording expected under 30k price range.

It’s an incredible phone inside out with6.95” dual Infinity-O HD+ display.  Powered by an upgraded MediaTekHelio G80 chipset that makes devices incredibly fast and provides a smooth performance which is known for power gaming with improved ANTUTU ranking.

infinix note 8

The phone is surely going to demonstrate superior gaming performance in heavier games like PUBG, Call of Duty and Asphalt to name a few. Infinix Note 8’s AI-based power management leads to even longer gameplay. It has 6GB of RAM & 128GB of internal storage.  The other amazing feature is split-screen with a one-hand mode that enables multi-tasking.

The upcoming Infinix Note 8has64MP quad ultra HD camera that supports ultra-night mode and steady video recording which you can zoom up to 6X with crystal clear clarity. The new device also has a 16MP front punch hole dual selfie camera that supports Eye focus and AI beauty recording mode. It has also improved AI document mode 2.0, faster debris removal technology.

Moving forward, the new device has a 5200 mAh powerful battery with unique power marathon technology to enhance battery performance. Which stays up to 45 hours call talk time, 141 hours music playback time, 1347 hours standby time and most important 17 hours gaming time. Isn’t amazing??? Not only this but, It supports supercharge technology of 18W with type C and has a Dual charge engine, 8 degrees lower temperature during charging than the last generation.

Who is excited about this upcoming Infinix Note 8 device? The company has yet to release further information later. Stay tuned for more updates we will be revealed soon!

Emax Media To Launch First Urdu OTT Platform “Urduflix” In Pakistan

Urduflix EMax

Karachi, 16 November 2020: Emax Media, the internationally acclaimed digital network has forayed into the on-demand streaming segment with the announcement of Pakistan’s first Urdu OTT platform UrduFlix, offering original and exclusive content in Urdu worldwide.

‘UrduFlix’ will provide viewers with access to original Urdu films, series, documentaries, cartoons, and Urdu dubbed Turkish dramas. The new platform brings in a plethora of new-age content- from original to already popular dramas and films, making Emax Media the first-ever independent network in Pakistan to launch a dedicated Urdu OTT platform.

Talking about the launch of the platform, Farhan Ghauhar, founder of UrduFlix shared, “We are excited to announce the launch of Pakistan’s first Urdu OTT platform that will have a recognizable connection to our unique entertainment offerings. With the on-demand streaming culture on the rise around the world, we want to play our part in putting Pakistan and Pakistani content on the global market as well, and compete with international players.”

Emax Media, the highly successful entertainment network has made significant contributions to expand its horizons within Pakistan and abroad by engaging in exclusive activities and pushing to put Pakistan’s work in the global market. Emax Media have also globally partnered with Fox, Disney, Star, and other networks, and have proved to be a great addition to the Pakistani entertainment scene.

The OTT platform is officially expected to launch in mid-January 2021.

5 Mid-Range Phones With Amazing Battery Life!

Mid-Range phones with good battery life
Image Source: techthelead.com

It is often said that if you take good care of things, they last even longer. This means that care compels them to last slightly beyond their dedicated timeline. Humans want things to last longer, so they can dwell in their depths longer. Similarly, smartphones should be long-lasting. This does not apply just to the smartphone life itself. It also applies to battery power.

However, many phones are quite expensive when they have a large battery capacity. The Samsung S20 ultra has an amazing battery but it’s well beyond your usual flagship phones. In Pakistan, its price is set at more than Rs.1.5 Lac! So let us take a look at some Mid-Range Phones with good battery life.

Xiaomi Mid-Range Phones
Image Source: techradar.com

1. Xiaomi Redmi Note 8:

Xiaomi is one of the long-standing titans of the budget industry. It is not as old as Samsung or Apple, but it is cementing itself well in history. The Xiaomi Redmi Note 5 was one of the best budget phones to have ever been released. Similarly, the Note 8 has a fantastic battery life too.

The phone comes with a capacity of 4000mah! This will easily last you a day and more on excess usage. It may even stretch to two days if use is minimal. Going a day or two without the need to charge seems like a good bargain. This is good considering the price of the Phone is currently at Rs.30, 000/-

2. Realme 5i:

Now, this is the contender that is giving Xiaomi Redmi a hard time. Oppo released Realme as a competition to Redmi phones. Where Redmi phones are available on a low to mid-range budget, so are realme phones. Realme 5i is one of the most optimized phones to have ever been released by the company. It comes fitted with a decent Snapdragon processor as well as 4GB ram and 64 GB storage. Additionally, it has a quad-camera array.

The battery life on this phone is at a staggering 5000mah! This can easily last you the phone for two days and can even go three days on minimal use. The writer of this article has used this phone for three days after a full charge!

Realme 5i Mid-Range
Image Source: netmag.pk

3. Tecno Pova:

This can be regarded as a new entry to the market. However, its specifications make it a worthy mention on this list. Due to its features, it is currently being regarded as a gaming mobile. What is the one thing all gamers require, besides the internet? They need a device that does not shut down mid-game. This mid-range phone offers precisely that kind of experience.

The phone comes with a battery capacity of 6000mah! Forget charging your phone for four to five days if you’re going for minimal use. Heavy usage can easily last two to two and a half days! This Mid-Range phone is currently set at a price of Rs.24, 000/-

4. Realme 6:

Realme 6 is the next form of the Realme 5i. It has an even prettier display as well as a chipset. Its battery power is not as strong as 5i, but it’s still worthy of being mentioned.

The phone stands at a capacity of 4300mah. It is only 700mah behind, but that can make a small difference. Nevertheless, this phone can last you for more than two days on minimal usage. On standard and slightly excess usage, you can go on for nearly two days. The price of this set in Pakistan is currently Rs.37, 000/-

Realme Mid - Range phones with good battery
Image Source: root-nation.com

5. Xiaomi Redmi Note 9s:

This is one of the lesser-known phones on this list. Xiaomi Redmi itself is quite a known brand. However, this phone was released with quite a bit of stealth. It is competent in the hands of smartphone users. With its predecessors having a good battery life, it’s no surprise that this one does too.

The Redmi Note 9s is a Mid-Range Smartphone with a battery life of 5020mah. This is slightly more than the Realme 5i and guarantees the same usage time, if not slightly more. The price of this phone is set at Rs.38, 000/- and it is definitely worth the investment!

These are merely a handful of phones with good battery life. They are mid-range, and the battery capacity they provide is worth the investment!

Stay Tuned for more from Brandsynario!

PSL 2020 Final: Live Streaming, Time & Everything You Need To Know

PSL Final 2020
Image Source: Dunya News

Karachi and Lahore are famous for their eternal need to be on top. Be it a fight of foods, Karachi’s biryani against Lahore’s Chargha, or be it cricket, Karachi vs. Lahore garners quite an audience. I wouldn’t go as far as comparing it with Pakistan India’s cricket match, but they have their hype. And this year, well, PSL has given them another chance at it with the PSL 2020 finale between Karachi Kings and Lahore Qalandars.

The Details of the PSL Finale

So let’s see what it is you need to know about this match. Firstly, the game will be held in the National Stadium on 17th November, that’s today. And you can imagine the traffic that Karachi will see because of that. So please use the routes as indicated by the Karachi Police. The match will start at 8:30 pm but we know how obsessed we are as a nation about cricket so try to get done with your work and rush home way before 7!

PSL 5
Image Source: IELTS Unlovccked

Considering there is a pandemic, you have to resolve to watch the match through live streaming. Now that could be through the internet. BSports YouTube channel and Jazz TV, Tapmad and Mjunoon.tv, these are some internet channels you can stream the match. You can use these channels to root for your favourite team to win.

Who is playing?

So who will you be watching on the screens?

From the side of Karachi Kings, you will see Imad Wasim as captain, Mohammad Rizwan as wicketkeeper. Other members include Ali Khan, Awais Zia, Iftikhar Ahmed, Sharjeel Khan, Umer Khan, Aamer Yamin, Arshad Iqbal, Babar Azam, Mohammad Amir, Umaid Asif, Usama Mir, and Waqas Maqsood. Some other players for Karachi Kings are Wayne Parnell, Sherfane Rutherford, Cameron Delport, Chris Jordan, Chadwick Walton, and Alex Hales.

For Lahore Qalandars the team has Sohail Akhtar and Ben Dunk as captain and wicketkeeper respectively. We also have Fakhar Zaman, Tamim Iqbal, Mohammad Hafeez, Samit Patel, Muhammad Faizan, Shaheen Afridi, Haris Rauf, Dilbar Hussain, Agha Salman, Usman Shinwari, Abid Ali, Jaahid Ali, Maaz Khan, and Raja Farzan. The team also includes David Wiese and Dane Vilas.

https://www.facebook.com/KarachiKingsARY/photos/pcb.3505496216202721/3505495982869411/

Lahore Qalandars have reached the final after beating Multan sultans on Sunday night. While Karachi Kings had also qualified for the finale after beating Multan. Now the two teams will be at each other’s toe. Interestingly, both of the teams have never won PSL before so any who wins will win a title they have been playing for, for the past 5 years. So best of luck. 

Stay tuned to Brandsynario for the latest news and updates!

Nike’s Latest Campaign #YouCantStopUs Is Eye-Opening!

#YouCantStopUs
Image Source: YouTube

Usually known for its sportswear line, Nike is a brand everyone aspires to buy from. With such an influence, any brand should make a statement. And so Nike is on the same track. Through their recent ad, they have made a very powerful statement and the statement is multiple folds if one looks at it closely.

#YouCantStopUs

In their new advertisement campaign, ‘#YouCantStopUs’, the brand weaves a narrative for athletes overcoming the obstacles they faced. They made epic use of their signature split-screen montage. In this narrative named ‘Victory Swim’, the story is about Middle-Eastern women leaving the shores to swim into freedom. The ad is crafted by Wieden+Kennedy Amsterdam, where they pay tribute to numerous water sports ranging from surfing to swimming, from scuba diving to rowing, etc. The ad features footwear, apparel, and accessories, among other things.

#YouCantStopUs
Image Source: CNN

Dissecting the Ad

The duration of the ad is 90 seconds. And these seconds are comprised of a monologue by a mother who is found teaching her daughter to swim. Throughout the lesson, she gives tips and encourages metaphors for more women to move into and with the water. The montage makes it seem like the water absorbs that piece of advice from that mother and conveys it to so many more aspiring athletes and inspiring women to continue doing what they excel in.

The inspiring female athletes featured in the ad are UAE national rower Maha Al Ameri, amputee swimmer Zainab Al-Eqabi, and triathlete Manal Rostom in training. These three and many more are role models for girls to look up to.

Overcome the mindset

Zainab Al-Eqabi experienced severe pain due to her prosthetic gait. And yet, she didn’t let it stop her and decided to swim. This was in 2011.

Al-Eqabi says: “When I am in the water, I feel a sense of freedom and boundlessness. Swimming has taught me that if I want to achieve or learn something, nothing can stop me. Don’t let your mindset stand in the way of your goals and aspirations.”


It’s an essential message that Zainab, as well as Nike, conveyed. And it is a promise too that they seem to be making. While Zainab says overcome your mindset because that’s what stopping you and not anything else, it is Nike, which is presenting with a swim collection line for hijabi women. It seems that they are saying, “Do not let others tell you that you cannot swim because of your hijab. If you want to swim, well, here is the swim hijab!”

The ad ends with a rendition of Nike’s usual statement, ‘Just do it.’ The mother speaks the rendition at the beginning of the ad. She says to her little girl, who is already swimming in the ocean, “You’re doing it.”

And that’s how the campaign, ‘You can’t stop us,’ makes a statement to be reckoned with.

Stay tuned to Brandsynario for the latest news and updates!

COVID-19: Education Minister To Discuss How To Keep Students Safe

Image Source: The National

While the offices went into work from home, schools also had to shut down courtesy of COVID-induced lockdown. With the entire country in lockdown mode, people were adapting to the new normal. And hence, students as well, be it the school going or university going, were supposed to stay at home. They had to complete their courses, assignments and attend their classes all through online platforms.

The second wave of Covid

But then, as the first wave passed and with proper measures, we could control the spread, the lockdown ended. The schools opened, the workplaces shifted back to the brick and mortar model, and people started having gatherings. Many people would be seen gathering in smaller spaces, making them the hub of the virus spread.

Looking at all, it is not a surprise that the second wave of Coronavirus is once again booming. A significant amount of covid positives are emerging. Those who were safe the first time are also getting it. But the COVID-19 survivors who have been through it once are also prone to getting it once again. And so, this current situation is all the scarier.

Recovered COVID-19
Image Source: Sciencemag.org

Covid and the schools

Moreover, while offices employ adults, schools have young children or teenagers. The health of these younger Pakistanis should be our utmost priority. And therefore, the tweet by the Ministry of Federal Education met with positivity. The tweet read:

“Federal Minister Education @Shafqat_Mahmood will chair an important meeting of provincial Education Ministers at #NVOC today to discuss the latest #coronavirus situation in the country. Minister has stated categorically that the health of students is our top priority.”

People’s Reactions

People reacted to this news in affirmation. One such responder signaled to numerous positive cases in his school. According to him, there was no policy regarding 14-day quarantine for positive patients. So all those individuals might have become carriers for the spread.

Another person talked about how even students, young people, have succumbed to coronavirus—all their struggles to attain education, all gone because of the pandemic.

So it is high time the ministry meets up to discuss the current situation. Whatever the solution they come up with, be it the closure of schools or a better way of containing the virus without closing the schools, it will probably be better than how the educational institutes are currently dealing with COVID-19.

Stay tuned to Brandsynario for the latest news and updates!

Hyundai To Launch 10 New Hybrid, PHEV And Electric Vehicles By 2022

hyundai
Image Source: The verge

The world is progressing quite faster than expected at times. Where Alan Turing was breaking the enigma using the computer, now Quantum computing is becoming a thing. Even in space research, Elon Musk is pushing the limits of the human approach. Mars Colonization seems more and more like a possibility now. Of course, none of us wants to end up like the characters from Doom or Dead Space!

In the automobile industry, complete combustion is being replaced by electric and hybrid vehicles now. Tesla is a swiftly rising company in this regard. From Model S to Model Y, all vehicles employ State-of-the-art technology. With the speed this is progressing, the flying cars of ‘Back to the future 2’ may not be entirely impossible! Speaking of automobiles, Hyundai is making another power move. Hyundai intends to Launch 10 New PHEV, Electric and Hybrid Vehicles by 2022!

Hyundai Electric and Hybrid
Image Source: pk.mashable.com

The Automobile Era

There was a time when people preferred to drive manual vehicles quite a lot. But that was a time when Manual was the prime option for people. It was nearly impossible to get one’s hands on an automatic. Now, Automatic vehicles are more common than the number of McDonald’s in the US. Similarly, when Hybrid Vehicles came out, they were all the rage.

You’d often find yourself wondering how exactly does the hybrid work. Vehicles like Aqua and Prius are capable of running at an average of 20+km to the liter. That is more than your run-of-the-mill impressive. So Hyundai recently announced its decision to release 10 New vehicles. Three of those are electric, and one is even a fuel cell.

Hyundai And The Milestone

The three electric has two Ioniq models in them. The Hyundai Ioniq 5 and Ioniq 6 are scheduled to be released as electric vehicles. Seven of the ten are to be SUVs. Hyundai also intends to upgrade some of its previous models as well as bring more models to light. Among some of the hybrid models are, Hyundai Sonata, Hyundai Tucson, and Hyundai Santa Fe. That last one’s name seems familiar!

The newer models of Tucson in 2021 and 2022 both are set to impress and baffle the audience. It is quite a massive bound forward for the company, and it deserves a round of applause. When talking about fuel cells, Hyundai intends to release one of those too. It goes by the name of NEXO, and it is due for an upgrade by next year.

Hyundai with Hybrid Tucson
Image Source: cnet.com

Glancing At The Future

We cannot promise how efficient the vehicles maybe, but they surely cannot disappoint. Hyundai has had a history of releasing up-to-date and efficient cars. It even has a long-running line of commercial vehicles from twenty years ago that still function.

This recent news development has set Hyundai on the track of the electric era. It is an ongoing race with more and more brands joining every day. Who knows, maybe we see Hyundai electric and hybrid more commonly in the country now!

Now, this can be considered as quite a significant step for Hyundai. This is because the company is moving precisely towards the same place that the world is moving.

Stay tuned for more from Brandsynario!

COVID-19 Survivors Fight Insomnia & Anxiety After Recovery

COVID
Image Source: Sciencemag.org

The pandemic has been quite on the rise for some time now. It took over the word halting tourism, and operations of many more industries that require mobility. And for some time, many countries even locked their borders. But even with restrictions on movements slowly easing up, people are still wary about even leaving their refuge, their houses. While almost everyone had to lock themselves up, the covid victims had to exercise complete isolation. And so, the COVID-19 survivors were bound to undergo stress.

Numerous researches have been conducted on this pandemic, physiological as well as psychological. And all of them have stated that a certain percentage of them get subjected to one or the other mental disorder, it could be depression, and it can also be dementia. Now that this one virus has infected 54.4 million people and counting, any percentage of this will be a large number.

Covid results in mental disorders

And when the number is as large as 18.1%, one can only dare imagine the number of survivors who just recovered from a significant illness only to be subjected to another disease. Khaleej Times reported that according to a recent Lancet study, about 18.1% of COVID-19 survivors develop a mental disorder within 14 to 90 days of the virus.

Someone who has gone through the COVID-19 process will relate that the illness restricts their breathing. But while one is dealing with difficult breathing and diarrhea, they start having anxiety. Considering that there have been deaths as a result of covid, the anxiety is not baseless. The loneliness, insomnia, depression all together makes one anxious.

Image Source: The Business Standard

What professionals have to say

“The virus might be directly affecting the brain in some ways, maybe through the immune system, which leads to the mental health problem,” Paul Harrison, professor of psychiatry at the University of Oxford, told a publication.

Simon Wessely, regius professor of psychiatry at King’s College London, said:

“COVID-19 affects the central nervous system, and so might directly increase subsequent disorders. But this research confirms that is not the whole story, and that this risk is increased by previous ill health.”

A senior pulmonologist, Dr. Parkar, a famous doctor in Mumbai, contracted the virus as well. The 62-year-old diabetic said he experienced memory loss after discharge from the hospital. In talks with a publication, he said:

“I rarely cry, except when my mother died. But Covid-19 was pure trauma… like seeing death and coming out of it. While I was in the hospital with Covid, I would break down and cry every time a colleague called me.”

covid19
PC: Health News Florida

The whole ordeal with Covid-19 is a new phenomenon considering doctors, researchers, and the general public are also struggling to understand it. Now and then, other research surfaces that associate a news problem or a troubling consequence of COVID-19. So we need to be supportive of all the COVID-19 survivors while researchers do their best to understand the pandemic on our behalf.

Stay tuned to Brandsynario for the latest news and updates!

Deepak Perwani just Celebrated Diwali & Pakistanis Have A Lot To Say!

diwali - deepak perwani
Image Source: Brandsynario

Deepak Parwani celebrated Diwali with some friends and family and Pakistanis are not happy…

What’s Diwali?

Diwali is basically a festival of lights. It is one of the major festival celebrated mainly by Hindus, Jains and Sikhs. The festival usually lasts five days and celebrated during the Hindu Lunisolar month Kartika. So in other words, just like Muslims have Eid, Hindus have Diwali. They are happy events for both the communities which they anticipate and want to spend with joy.

Deepak Perwani, the famed designer, held a Diwali party!

 

View this post on Instagram

 

A post shared by Niche Lifestyle (@nichelifestyle)

 Is It Wrong For Us To Celebrate?

In matters as sensitive as this, we need to approach the labels of ‘right’ and ‘wrong’ with caution. Can it be wrong to celebrate any religious event even if it is not your own? In a larger sense, no it can not be.

There are many who have Hindu friends and family. Celebrating this festival is a good gesture towards them and also a sign of respect towards them. If someone in Pakistan is holding a Diwali get together for their Hindu acquaintances, how is it wrong? Would we not love someone holding an Eid dinner for us if we were not at home?

Such gestures do nothing to one’s own faith but they go a long way in moving beyond political animosities.

However, Is It Unnecessary At Times?

On the other hand, if people are celebrating it without being from the religion that actually believes in it then yes it can be unnecessary. If one also has no relations to anyone who celebrates it or if one is doing simply as an excuse to dance the night away, it is problematic. 

Diwali, like other religious events, is not a Halloween. Dressing up as part of the community and celebrating it without having any connections with them is not different from Halloween at all. The attendees at Perwani’s party can be seen wearing sarees and bindi:

 

View this post on Instagram

 

A post shared by Niche Lifestyle (@nichelifestyle)

People Didn’t Hold Back From Commenting!

diwali
Image Source: Instagram

diwali
Image Source: Instagram

diwali
Image Source: Instagram

Hopping On The Bandwagon Too Much

Same goes for Christmas in Pakistan too! In our society, it is becoming increasingly common for us to celebrate all events that foreigners do. There are Christmas parties and lunches too. However, Christmas is also an event for Christians that is affiliated with their religion. When and if you have no connection with a Christian, or aren’t one yourself, what’s the show for?

Would we like non-Muslims, having no Muslim friends, celebrating Eid the usual way? We’re not sure. Many would jump to gun and start bashing them for undermining Eid’s religious implications. So why don’t we use the same idea there?

Syra Yousuf & Sheheryar Munawar’s New Photoshoot Sets Internet On Fire!

syra yousuf and sheheryar munawar
Image Source: Twitter

Syra Yousuf and Sheheryar Munawar’s latest shoot has everyone sweating and speculating and we’re here for the chemistry!

A Moment of Chance

What happens when two of the most good-looking people in Pakistan’s acting industry come together? This shoot, this heat and this chemistry come about. For OK Pakistan’s Fall edition, they have come together against the backdrop of ‘Fall Romance’.

Syra Yousuf is one of those women whose beauty can never be dulled by anything. She could be wearing a dress made out of rags and still look as ethereal as it is humanly possible. The grace, the elegance and the effortless look she has is just to die for!

syra yousuf and sheheryar munawar
Image Source: Twitter

On the other hand, we have none other than Shehryar Munawar who not only is a great actor but also a heartthrob for Pakistan! Ever since his debut in acting, he’s also amassed several thousand fans because of his dashing looks.

Now, when both of these come together, we see a first-of-its-kind shoot that is beyond this world.

Don’t Believe Us? Check Out The Pictures!

Social Media Can Not Handle It

Social media users across all platforms can not handle this heat. Many have leapt to asking for ‘Nikkah pics’! Check out their reactions here:

Why Is This Shoot So Special?

The effortlessness and the balmy effect that’s constructed in this shoot is giving it its appeal. The shoot is by no means ‘vulgar’ or provocative. The two are well-dressed and keeping their space yet it just screams comfort and chemistry. It’s in the expressions, in the small touches and just perhaps, the overall vibe they created on the set.

People Are Rooting For Syra

People were confused after Shehroz Sabzwari got married a few moons after his divorce from Syra. Why? Because firstly, how does one think about letting go of a human as ethereal as her? Secondly, if there’s anyone who deserved better, it was her!

Yet that woman even in that hour of such intense public scrutiny remained decent and classy and won more hearts. She did not take a single jibe at her former husband or his new wife. That’s also exactly why people are all on board the Syra-Sheheryar train. There’s no couple that can look as good as they did together!

Is this meant to be for her? We guess we’ll have to find out later. Until then, we’ll be getting these pictures framed!

Stay tuned to Brandsynario for the latest news and updates.

PTCL Implements Attendance-On-The-Go For Contactless & Safe Working Environment

As there is no ‘playbook’ for organizations attempting to maneuver a crisis on the scale of a global pandemic, companies like PTCL understand the importance for the business to transition back to routine gradually and it is even more vital to keep employees safe at the workplace.

PTCL
Ahmed Jalal, EVP HRO, PTCL, speaking to employees at the launch ceremony of electronic attendance at PTCL HQ

PTCL, in a step towards digitalization of its processes, has launched ‘Attendance-on-the-Go’ to record the daily attendance of employees at its Headquarter in G-8/4 Islamabad.

Electronic attendance can be marked through smartphone devices, using in house developed mobile application, known as PTCL Vibe App – an Employee Self Service Application, within the geo-tagged office premises to ensure smooth contactless Attendance Management.

PTCL 2

The company is striving to automate its processes to enhance Employee Digital Experience. The organization has successfully geo-fenced its office buildings and is using google marker to locate the employee’s location in order to mark attendance.

In phase 1, this new e-attendance feature was launched at PTCL HQ in October 2020 to support employees as they transition back to work from ‘work from home’. Going forward, the company plans to implement this system in more than 100 other office buildings in the next phase across the country.

In order to facilitate its employees, PTCL is constantly working to develop a comprehensive portfolio of digital services to raise efficiency and reduce human factor in transactions. Its endeavor is to promote innovation and technological advancement by upgrading electronic systems and applying the best available modern and latest solutions.

PSL 2020: Pakistanis All Set For Lahore Qalandars Vs Karachi Kings!

PSL 2020
Image Source: The News

What do people do when they need to kill time? How do they get across the daily grind of their lives? As Stephen King’s ‘Shining’ tells us, all work is not good for anyone. So, we invented sports. The concept of football is so old, it dates back decades and decades. There was a time when children used to play stickball on the street as well as other similar games.

The Afghans used to play a horse-riding game, which resembled polo, back in the 70s and 80s. Similarly, the English came up with a game known as cricket. Following up years of evolution, Cricket became one of the most widely played games ever. So, with the PSL going on, Lahore Qalandars Vs Karachi Kings is a much-anticipated match. They fight over Biryani and Pulao and now they are going to face each other in cricket!

PSL Face Offs
Image Source: geo.tv

Two Teams Collide:

With PSL season in the country, every cricket fan seems to be enveloped by it. Be it World Cup fans or people who regularly follow cricket, the PSL fever is upon all of them. You’d see the cities ripe with spirit and rejoice as they anticipate the upcoming final. The final is scheduled to be between two of the hyped-over teams of the league.

It is not just because of the line up of the teams that the final is anticipated. It is also because it is between Lahore and Karachi. Lahore Qalandars Vs. Karachi Kings is going to be a match with a higher audience than usual. Matches like these can be rare to see, so it’s going to be huge. Even Twitter has exploded with tweets and memes, which are simply hilarious!

The Ground Is Set:

With everything set, the match is said to take place sooner than later. Being a fan, you already know the date! The writer of this article has the chance to ask some cricket fans for their views on the PSL final. Many said that Lahore is a good team, according to statistics. On paper, it is quite brilliant, but they cannot disregard Karachi Kings at all. This is because that team also has a lot of support.

Of course, there are always fans on either side. Lahore Qalandars have fans sitting here in Karachi and vice versa. It gives everyone a sense of healthy competition and spirit to partake in team support. It doesn’t matter which side one is on, so long as they don’t launch personal attacks on the other party.

Onwards Towards Victory:

That being said, the Pakistanis are all set to witness a battle of the provinces. It is recommended you don’t take this beyond the spirit of sport. Now that could be disastrous. Each team has a good line up, and a lot of people see this is a credible win for Lahore Qalandars.

With this, we wish both the teams the best of luck. May the best team attain a glorious victory!

Stay tuned for more from Brandsynario!

TikTok Star Romaisa Khan Opens Up About Leaked Video Allegations

Romaisa Khan
Image Source: Instagram

Social media is a people’s platform. Someone creates content, and if the public likes it, it starts trending. If people are talented and continue to provide consistent entertainment, they become social media stars. One such celebrity who achieved fame is Romaisa Khan. She is known for making fun and comic videos on TikTok. With more than 3.5 million followers, Romaisa has ensured to win her viewers’ respect through her content.

Tiktok Fame

But as the content creators videos trend time and again, sometimes they also make the news. Their fame, too, is not dissimilar to that of other mainstream media celebrities. So when they make the news, if it is for controversial reasons, they have to face their followers’ wrath. A case in point being the TikTok star who was caught with a girl on a bed clothless.

So some time ago, Romaisa too went through being in the news for something other than her content.

Romaisa khan’s Leaked, Video Story 

Many publications covered the news that Romaisa Khan was caught doing immoral activities with another man in a short 14-second clip. People thought that since it was a short clip, it was recorded by mistake and so it had to be real. From then on, Romaisa faced all sorts of reactions from people bashing her for doing this.

After taking it all for a few days, she traced down the video and gave an appropriate reply to all her haters. She said she didn’t want to respond empty-handed because people wouldn’t have believed her. She added that she would be including the name of the Srilankan model who is her look-alike and who was the one in the video. The actual video was more than 2 minutes long. In the 14 seconds extract, the model looked the most like her.

People’s hate

Looking at that and without any check and balance, people made the video go viral. But what’s worse is that such tapes do not spread in isolation. They spread, accompanied by hate. And the haters ensure that the subject of scorn receives it.

She does make sure to thank her family, who believed in her no matter what, her friends, and her loyal fans who stood by her. But most importantly, she does leave an important message. Having gone through it herself, Romaisa says that the amount of mental stress she was in because of all the haters, if it were someone else, they would have slipped into mental stress ages ago.

And it is indeed a significant point because usually, people do not think about how they will be affecting others. Interestingly, if you hate others, you are also filling yourself with negativity, so the joke, really, is on you.

Stay tuned to Brandsynario for the latest news and updates!

How to Make a ‘No Bake” Chocolate Soufflé

The Chocolate Souffle originated from the early eighteenth-century in France sounds like an intricate dessert, but in reality, it is as simple as it gets. In history, Vincent La Chapelle, french master chef to the world-renowned personalities/leaders, is associated with the dessert.

The word ‘Soufflé’ is a French verb, past participle of ‘Souffler,’ which means “to puff”. The original recipe is made with eggs yolks and beaten egg whites that mimic foam. When baked, the dessert puffs just like a mushroom from the top.

However, this particular version of the recipe is without any baking, especially for those who want to prepare a quick dessert to enjoy after dinner with their loved ones.

Here’s the PERFECT chocolate soufflé with the idyllic hard exterior and gooey, custardy texture that is not difficult to master at all!

Here are the ingredients you will need:

1 Cup of Cream
1 And A Half Cup of Milk
Half Cup Powdered Sugar
5 Tbsp Gelatin Powder
2 Tbsp Cocoa Powder
4 Tbsp Water
4 Eggs, Separated
Few drops of Vanilla Extract

Follow the instructions below: 

In a large, heavy saucepan, add milk and cocoa powder, cook and stir over medium heat until thickened and bubbly. Reduce heat; cook and stir 2 minutes longer. Remove from the heat.

In a small bowl, beat egg yolks. Stir a small amount of filling into yolks, return all to the pan, stirring vigorously (Nobody wants scrambled eggs in their desert). Add vanilla extract.

In a small bowl, beat egg whites on medium speed until soft peaks form.

Stir egg whites into the chocolate batter until no white streaks remain, then fold in remaining egg whites.

Dissolve gelatin in 4 tbsp of hot water over a pan. Add that in the chocolate batter.
Add the cream and sugar too in the chocolate batter. MIX WELL!

Grease the dish – Pour the mixture into a soufflé dish, and that goes in the fridge to chill for 3 hours!

Grate chocolate or Oreo cookies – dust it on the top! You can sprinkle chocolate chips if you want! Serve immediately as the soufflé will begin to deflate after about 2 minutes.

You can also prepare them in individual portioned ramekins to serve in style!

Marium Khan shared the recipe. For more exciting recipes, stay tuned to Brandsynario.

10 Things Only Die Hard Biryani Lovers Can Relate To

biryani
Image Source/ Pakistani Drama Celebrities

They say that everyone leaves, except for a hot pot of rice and potatoes. Biryani will always be there for you—happy times, sad times, and just anytime, to be honest.

So if you’re a self-proclaimed foodie, you can probably relate to our list of things every Biryani lover can relate to.

Related image

1. THE LEG PIECE

That is ‘the piece’, my friend. No other piece in the beautiful bowl of yellow and orange rice matters as much as the leg piece. If you have it, you own it!

Biryani
Image Source/ Big Stock Photo

 

2. THE DREADED ELAICHI

We all know what this is—our worst nightmare. If God forbid one of these pieces comes across one of the spoonfuls, there and then, the experience is ruined.

DAMNNNNN YOU ELACHI FOR RUINING THE PERFECT BIRYANI!

3. THE RAITA & SALAD DUO

Every hero needs a sidekick. In this case, there are two of them; The Raita and Salad. Without these two, it is just a bowl of rice and chicken.

Biryani
Image Source/ Delivery Kings

4. THE ALOOS

Yes, we all know about the perfect chicken piece or the dynamic duo of raita and salad but biryani without aloo? No. It is one of the cardinal sins to cook biryani without aloo.

5. BIRYANI & COKE

Okay, so don’t get me wrong. Biryani needs a lot of help to be the ultimate go-to food for just about any occasion and what better way to tackle the spicy plate of deliciousness than with a chill bottle of Coke.

6. BIRYANI FOR BREAKFAST, LUNCH, & DINNER

Give us biryani at any time of the day, and we will eat it. It doesn’t matter if it is for breakfast, lunch, or dinner.

Biryani
Image Source/ Taste of Asian Food

All-day. Everyday.

7. DAIG KI BIRYANI

Say whatever you want, the taste and smell of daig ki biryani are on another level.

One Does Not Simply Meme | BIRYANI IS NOT BIRYANI WITHOUT 'DAIG' KA ZAIKA | image tagged in memes,one does not simply | made w/ Imgflip meme maker

8. ONE PLATE IS NEVER ENOUGH

No matter who you are and whatever diet plan you’re on, one plate of biryani is just never enough to satisfy anyone. Ever.

9. FRIDAY IS BIRYANI DAY

No one knows when this tradition launched and how long it has been around. But Friday will forever be known as the biryani day.

10. GHAR KI BIRYANI

You can have all the different kings in the world. The most expensive ones and the least expensive also. But when it comes to ghar ki biryani cooked by your mother, nothing beats that.

Stay tuned to Brandsynario for more news and updates.

Imtiaz Is Back In Islamabad With Its 2nd Branch!

The idea of where you can do your monthly grocery, buy home accessories, and even clothes, all in one place, was unimaginable in Pakistan until recently. Later on, we did see some supermarkets emerge, but they were not as successful.

Imtiaz, however, came and was here to stay. It was not a passing phenomenon, in fact, to date, people frequent the market for their monthly shopping and much more. The brand made its name through its marketing and customer retention strategies. In short, they have been on the pathway to success for quite some time. No wonder, we see them opening new branches much more frequently.

Imtiaz’s origin

The story of Imtiaz is not short of an inspiring one. It got its start from being a small kiryana store in Karachi. With immense hard work, Imtiaz achieved great heights, so much so that they have opened ‘another’ megastore in Islamabad.

Imtiaz
Image Source: Imtiaz

At this point, Imtiaz has a vast network and it employs more than 7,000 employees and caters to more than 400,000 customers in 14 branches all over the country.

Imtiaz
Image Source: imtiaz

Second Mega Branch of Imtiaz in Islamabad

The second branch located at Gulberg Greens Expressway opened its gate on 20th November 2020. And since Imtiaz had announced its launch date earlier, one can imagine the crowd huddled around the branch. And thus, began the launch ceremony for Imtiaz.

Imtiaz

The beginning was marked with the recitation of the Holy Quran. After that, everyone moved inside the branch. This second branch of Imtiaz, as usual, had an immense variety of products all in one place. These products ranged from local to international to Imtiaz’s own product line (i.e. Sabiha’s, Ponam, Brio’s, etc.).

Imtiaz

Highlight of the launch

Ribbon cutting took place to signal the opening of the branch. This was followed by the attendants visiting the branch to take a closer look at what it had to offer.

The invitees left with absolute awe that could be seen through the glint in their eyes. The ambiance, the festive decorations, and the variety of products (which Imtiaz is known for) most definitely won them over.

Imtiaz

With categories ranging from grocery to fashion, pharmacy to electronics, crockery, and so much more, this new branch is like a one-stop-shop. People, undoubtedly, will be enjoying the buzz for a long time that Imtiaz has created. Meanwhile, people in Islamabad can benefit from the second mega branch just as much as they did from the first.

Stay tuned to Brandsynario for the latest news and updates!

All You Need To Know About Virtual Reality Gyms

virtual reality
source: virzoom.com

What if I tell you that you can now lose calories by playing virtual reality games only? Well, yes, you can.

You can ride horses in vast fields, race cars, or attack a helicopter without even noticing that you are working out on a bike.

This game is called VZfit and can be played on Oculus Quest or Go. You have to wear a VR headset, and then the harder you pedal, the faster your horse or car will go. To take a turn, all you have to do is turn your head to aside. Additionally, the game also has a little controller, which is used for things like shooting. It can be attached to the bike’s handle.

Having fun doesn’t make you tired

A scientific study concludes that you can work out without getting exhausted if you are having fun.

A study conducted by Brunie University says, “We hypothesize that VR technology induces a higher perceptual load when compared to music and control conditions, which prevent exercise‐related interoceptive cues from entering focal awareness.”

It is because when playing a game, your mind is entirely focused on it. Your goal is to collect gems or hit enemy tanks.

virtual reality
source: vrfitnessinsider.com

Not a gamer? 

You, my non-gamer friends, don’t need to be disheartened. Because VZfit also features an Explorer game, which consists of about 10 million miles of Google Street View.

This is all my inner explorer wishes for, especially now, in coronavirus affected-world.

Can you imagine cycling in any city, an country? Yes, with VR gyms, you can cycle anywhere from the Great Pyramids of Egypt to Wall Street, the heart of New York.

It may look like VZfit has been created precisely for the kind of times we are dealing with, but that’s not the case. It’s been in works for over five years.

Every little problem

In the finished product, the company made sure that everything is perfect. They made sure that the game did not take long to set up, the gamer would not have trouble with a wired headset, and even motion sickness!

Because some gamers reported feeling motion sickness after 30 to 40 minutes of laying games, VZfit came up with another solution. VZfit offers many low-intensity games as well, where you will not feel motion sickness. For instance: the Explorer game will not require you to turn your head like crazy in search of the enemy.

source: virzoom.com

Excellent customer response on virtual reality gyms

VZfit says that they have received tremendous feedback from their customers. The customers report that they do not even feel exhausted.

Are virtual reality gyms the future?

It looks like the future gyms will have VR games instead of old boring treadmills and stationary cycles. We listen to music when working out because that is the only source of fun we have now. However, that seems to change shortly.

What do you think about the virtual reality gyms? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Realme Number Series 7 Pro And C15 Smashed The Market With New Aiot Products

realme products

The young smartphone brand realme has always brought about advanced and smart products for its youth. Keeping in sight the changes in technology has come up with six new trendy products launched on November 2, 2020, at Royal Palm Country Club, Lahore.

Many renowned tech brands, media outlets, and artists such as Imran Abbas, Alizay Shah, Nimra Khan, and Anamta Qureshi attended the event. The event was started by introducing all six new products to the audience by explaining its features in detail.

realme brings two new phones; the fastest charging phone 7Pro in Pakistan and the 6000mAh powerhouse realme C15. 7pro is available in two colors, mirror blue, and mirror silver while realme C15 with geometric gradient design in marine blue and seagull silver colors.

realme’s 65W SuperDart Charge 7 Pro charges the phone battery to 100% in only 34 minutes. It is for only PKR 54,999 but on pre-orders at Daraz.pk, you can get the device at only PKR 51,999 plus FREE realme buds air pro. The Qualcomm Snapdragon 720G Mobile Platform and a 6.4-inch Super AMOLED Fullscreen makes the phone trendy and gives it a younger look. 64MP Quad Camera with the Sony IMX682 sensor and a 32MP In-display Selfie Camera is upgraded with 64MP Pro Nightscape Mode to give ultra-Nightscape videos. 7 Pro is also the first smartphone to pass TÜV Rheinland Smartphone Reliability Verification.

The realme C15 with 6000mAh Mega Battery is available at only PKR 24,999 (4GB + 64GB) & PKR 22,999 (3GB + 64GB) exclusively on Daraz. The phone supports Reverse Charging and a 57-Day Super Long Standby. It has a 16.5cm (6.5”) Mini-drop Fullscreen with 88.7% Screen-to-body Ratio which is best for watching movies and playing games. The Instant Fingerprint Sensor and the Ultra-wide Quad Camera with Nightscape Mode and 8MP Selfie Camera match the youth style. The Qualcomm Snapdragon 460 11nm Octa-core 64bits Processor can handle most mid-to-heavy applications and games.

realme has introduced four smart products in category N.  realme watch S is a trendy but economical smartwatch, available for only PKR 12,499. It comes with a 1.3” touch screen round dial and is equipped with auto-brightness. The 16 sports modes make it best for a healthier. Its aluminum case and magnetic charging makes it user friendly and gives real-time heart and oxygen monitor which expands into the smart lifestyle category.

realme buds air pro are available at only PKR 13,999 with noise cancellation ability and water-resistance. Another product for the smart lifestyle is the realme sonic electric toothbrush available at only PKR 24,999. It has High-Frequency Sonic Motor that drives the brush hair, converting water and toothpaste into tiny bubbles for deep cleaning. The 800mAh battery capacity gives a 130-day battery life and only needs 3 charges a year.

Security is a great concern in today’s world. realme presents Smartcam 360, available at PKR 6,999 which gives clear footage with a higher dynamic range. Its noise reduction algorithms also preserve image details in poor light environments. The camera also supports voice talkback, 128 GB memory card expansion, and a professional-grade WiFi chip.

realme is gearing up for Daraz 11.11 sale which will be live from 11 to 17 November. All these newly launched products will be available at exclusive rates at Daraz 11.11. So do not miss this chance to grab your trendy products!