Kitkat, the world-famous chocolate, is celebrating its 85th anniversary. They intend their global campaign to reflect the longevity of the brand alongside the modernness incorporated in it. But here is the kicker. They are allowing their consumers to come up with a slogan that they can use and taking a break from their own slogan.
Kitkat is Turning 85!
The brand has announced that its campaign needs a slogan, and this time, the opportunity is on the shoulders of consumers. While they come up with witty captions, they can use the hashtag #ABreakForHaveABreak because the brand will be tracking this hashtag on Wunderman Thompson’s AI slogan generator.
If the brand decides on a slogan, well, the winner will get to have an 85-hour vacation at a luxury hotel. Yes, 85-hours, to signify the anniversary. And the luxury hotel stay is already significant considering the pandemic infested world where people have been confined to their houses. So through this, Kitkat offers its consumers a break from the monotonous, tedious, and frustrating routine.
So how exactly is Kitkat incorporating the 85 year legacy in the campaign? They are bringing in the J. Walter Thompson veteran Jeremy Bullmore. Jeremey joined J. Walter Thompson in 1954 as a trainee copywriter. He will be reviewing the campaign for them and choosing the best slogan, and consequently, the winner.
The 85th anniversary required the brand to be innovative with its ideas this Halloween. And it’s all because of the pandemic. See, the epidemic requires social distancing and sanitizers to prevent the spread of the virus. And Halloween is all about trick or treat. Surveys have indicated that almost 43% of Americans will not be doing that. Yet, 62% of Americans are still going to be buying candies.
So while they look for an alternative slogan, the brand will be taking a break from their signature slogan, “Have a break, have a KitKat.”
Image Source: Candy industry
Bas Korsten, the global chief creative officer at Wunderman Thompson, said, “As a creative, I’m honored and privileged to work for such an iconic brand. KitKat’s advertising history is one of the richest in the world, and the relationship we have with the brand is one of the longest in the world. And although, after all those decades, the famous slogan ‘Have a break, have a KitKat’ is getting a well-deserved temporary break, we won’t have a break until we ensure that the next 85 years of KitKat history is as exciting as the first.”
Stay tuned to Brandsynario for the latest news and updates!
Have you also been peeling your fruits and vegetables all this while? So have we! We’re both guilty of apparently taking away hugely nutritious parts of fruits and vegetables.
Why We Should Not Peel
First of all, it reduces prep time! If you’re making a bigger dish you know that peeling the ingredients takes a lot of unnecessary time. Moreover, the peels of many fruits and vegetables provide abundant antioxidants, fiber, vitamins, and minerals.
Image Source: Crowded Kitchen
Medical studies too have proved that eating a diet high in fruits and vegetables (packed with antioxidants, vitamins, and minerals) is associated with lowering the risk of almost all chronic diseases.
Peels Help In Controlling Weight
An unpeeled plant-based diet also provides a rich source of insoluble fiber. This helps you feel full longer, digest better and regulates blood sugar. As a result, you avoid the signals to the body to store excess calories as fat. So eating the peels can help you maintain healthy body weight as well as deliver health benefits
Reduced cooking time, more nutrition and a key to controlled weight? Sign us up!
Image Source: Shutterstock
Some Of The Fruits and Vegetables You Should Not Peel:
Apple
• Apricot
• Asparagus
• Berries
• Broccoli stalks
• Carrots
• Citrus fruits (grated or cooked)
• Cherries
• Cucumber (remove any wax first)
• Eggplant
• Grape
• Mushroom
• Peach
• Pear
• Pea
• Plum
• Potato
Did You Know You Don’t Have To Peel Ginger?
We’ve all been there… Ginger is so hard to peel which is why most desi households keep it stored diced! But, according to some experts, it’s hard to peel for a reason which is that you’re not supposed to peel it. The skin actually disappears when you put it in whatever you’re cooking— it’s magic.
Image Source: Food Hacks
How To Use The Skins
First, you must wash it to remove surface dirt or pesticides. Second, use a vegetable brush to remove any soil and grit. Unpeeled delights made great homemade beet chips, potato chips, and sweet potato fries.
In addition to fiber, potato skins provide more essential minerals –like potassium, iron, and niacin– than the starchy inside. Iron supports your body’s red blood cell function, delivering energy to your muscles, so eat the peels to have more energy all day long.
For all these reasons why don’t peel your fruits and vegetables next time!
Stay tuned to Brandsynario for the latest news and updates.
Gaming took a drastic turn when Player Unknown’s Battlegrounds was released. This game, also called PUBG, for short, introduced a new kind of playstyle into the gaming world. It was extremely new because players had been familiar with arena-based fighting but they weren’t familiar with one thing.
It was the concept of the map shrinking with each passing second. Rivalries developed, friendship bonds deepened. It became quite difficult to put the headphones down when in the game. Soon, amateurs became Pros and new players became amateurs. With so much time passed since it’s release, here are a few things that every pro PUBG player can relate to,
Image Source: vg247.com
1. Wrong Drop Zones
The game starts off with players flying over the intended arena in a plane. When they feel like it, they can jump out of the plane into any part of the map. The issue arises when there’s a pro player playing and the jumper is a newbie. This is a part of matchmaking that everyone hates. Sometimes people of different skill groups are matched together.
Now when a less professional player is the jumper, there is a huge chance of them either jumping to far off the map or into a hot zone. The pro players know they cannot completely go apart from the lead jumper because then rendezvous becomes a nightmare.
Image Source: pastemagazine.com
2. Trolling and Griefing
In gaming, Griefing is considered an act of sabotage from the teammate towards the team. Deliberately either dying by the enemy’s hand or shooting one’s own players are all various types of Griefing. In counter-strike, players often grief by throwing flashbang grenades towards the team or overall throwing their game.
It can be an extremely annoying experience to have a player start Griefing mid-game. They will either attempt to kill other players, throw away medical supplies or just stand in one place. Pro players can relate, matchmaking often brings griefers.
3. Lack of communication
Imagine you’ve dropped into a zone with a high amount of loot. You’ve picked all the appropriate weapons and gear and are ready to strike. Your teammate sees an enemy behind you but due to no microphone, they can’t scream out in time. After you’ve been hit, comes the message ‘Look Out’ typed by the teammate.
This is a huge down point for pro players because they thrive on call outs. They are constantly scoping out the radar as well as the environment. So, a lack of communication can, pretty easily, get the whole team killed.
Image Source: gurugamer.com
4. Toxic Players
This is one of the worst things that can happen to a pro player. The probability of this happening can be higher than anything else. Toxic players not only ruin the entire gaming and experience, but they also cause other teammates to rage and quit as well. A toxic player will constantly keep groveling you over one mistake, they will keep screaming ‘Delete the game’ if you miss a shot.
Mentally, it’s not even right to get matched with a toxic player. In such cases, pro players are forced to mute and play without communication.
5. Time is no quantity:
Pro players often find themselves playing PUBG for hours on end. One game after another. You start playing before midnight and suddenly a couple of games later, the sun is coming up! It’s an addictive gaming experience, especially if one gets the hang of it. The better you get at it, the more you wish to play.
It can be a fast-paced day if it starts with PUBG and you’ve ranked or deranked by lunchtime.
These are just some of the things pro PUBG players can relate to.
The camera was invented as a means to store memories. It works on a simple principle, and it has evolved quite a lot over the decades. There was a time when people had to stand or sit still for quite a while before the camera took the picture. If you moved an inch or two, you get a blurry image and a lot of wasted time. Stepping into the late 20th century, cameras were fitted with disposable reels that held limited slots. You’d take pictures immediately, then wait a week or so to get them developed in a dark room. Now, with the 21st century two decades in, Digital Cameras have stepped up their game. DSLRs rule the world of camera photography with its powerful lenses and capabilities. So what are some of the best Nikon cameras in 2020?
Image Source: pixabay.com
1. Nikon Z5
Image Source: Propakistani.pk
This is one of the most impressive Nikon Cameras on this list. It features a full-frame CMOS sensor as well as a 3.2-inch touch screen. The sensor on a DSLR camera is quite vital. Without it being a good one, the photography level is compromised. It is a mirrorless camera and is considered as an entry-level one in 2020.
With a continuous shooting rate at 4.5fps and movies at 4K, this camera is the stuff of subtle legends. It comes in 24 megapixels, with a grip that’s essential to the user. The autofocus on the camera is impressive so you may not always have to manually focus.
2. Nikon D850
Image Source: Nikon.pk
The D-series Nikon Cameras have always been a favorite for many professionals. Even the older models are used as practice for rising photographers. Similarly, the D850 also has a full frame CMOS sensor with a staggering 45 mega pixel capability.
It offers continuous shooting speed at 7fps which is higher than the Z5 and it sits well in the user’s hand. It is often considered as Nikon’s most desirable DSLR. With an 1, 840 shot battery life and dual cards, this device is one to be trifled with.
3. Nikon D3500
Now this is a camera that is an all-rounder. This means that it’s suitable for all levels of photographers. Whether you’re a newbie to the world or you’re an old pro polishing your skills, this is the one to go with. It features an APS-C CMOS sensor with 24 megapixels. It is regarded as one of the more easily affordable cameras on the list. However, it can still be a small hefty amount.
It does not have a touch screen, however, but it is a highly recommended camera for beginners. Its manual mode has so many features that one can never get tired of exploring new angles!
4. Nikon D7500
Image Source: diyphotography.net
This is considered as a step up from the D3500. Even though it features a 20-megapixel capability, it is still quite an impressive camera. Pixel is not the only factor one looks for in DSLRs. You have to observe aperture range, battery life as well as how it handled autofocus.
It has a slightly more compact size as its twins and it has no second card slot. It offers 8fps burst shooting as well as 4k video. The camera is also entirely weather-sealed so no chance of getting damaged by moisture.
5. Nikon Z6
Image Source: ephotpzine.com
This is probably one of the best Nikon Cameras on this list and the place it rightly deserved. It is meant to a camera for either intermediate or expert photographers. You will not be disappointed at all with this buy because of its capability. It has a full-frame sensor with an EVF viewfinder, putting it a step above the rest. With 24 megapixels, it delivers the most stunning results of the bunch!
Now, this is a camera which is a worthy rival to Sony’s Alpha. It received so much praise that the world anticipates it’s successor; Nikon Z6 II.
These are just some of the best Nikon Cameras of 2020. They are suited for photographers of all levels of expertise and are guaranteed to deliver.
Pak Suzuki has been known to be one of the biggest automotive manufacturers in Pakistan. Although the auto-titan announced discontinuing the Swift in 2021, we wonder if it plans to bring the 4th gen Suzuki Swift to Pakistan?
With the production coming to a halt, buyers are eager to know Swift’s replacement (if any).
A few sources claim that Swift’s new generation will come to Pakistan, but it’s not clear exactly when that will happen.
4th Gen Suzuki Swift
PC: ProPakistani
The Swift is a front-engine front-wheel-drive subcompact car. The 1st Generation Suzuki Swift has launched in 2000 by Suzuki and went on till 2003. The second-gen was introduced in 2004 in other countries whereas in Pakistan it was launched in 2010.
The Suzuki Swift 2020 is available in 2 variants DLX Navigation (PKR 2,030,000) and DLX Automatic Navigation (PKR 2,175,000).
The fourth-generation Swift debuted in Japan on 27 December 2016 and was unveiled in full glory at the Geneva Motor show in March 2017 for the global markets.
The hatchback is built on the ‘Heartect’ platform that made its debut in 2015 and is the same lightweight platform used to produce the hatchbacks Baleno and Ignis.
It is equipped with either a 1.2L 4-cylinder Dualjet petrol engine for the hybrid model developing 66 kW at 6000 rpm and 120 N⋅m torque at 4400 rpm. Simultaneously, the global market variant comes with a 1.0L 3-cylinder K10C Boosterjet Turbo petrol engine developing 82 kW at 5500 rpm and 160 N⋅m of torque at 1500-4000 rpm.
Exterior
The 4th gen Swift, like its predecessors, carries out the basic look of a subcompact hatchback. It is attractive, has an appealing and vibrant look, and comes equipped with several decent features.
Some of the exterior’s instantly attractive features are the projector-head lamps, LED-tail lamps, LED-DRL’s and chrome grill. Compared to the previous model, the 4th gen Swift is sportier in looks and has a longer wheelbase, length, and width.
PC: Suzuki
PC: Suzuki
Interior
PC: PakWheels
Just like the exterior, the interior is quite pleasant. It will also receive a makeover as compared to the previous models to make it more attractive. Suzuki has included several elements, including entering console, gearbox, and steering wheel have been coasted with silver to make it pop.
The auto brand has also added automatic climate control, steering mounted controls, and a cool glove box. The speed-o-meter gets a center-mounted color TFT display for displaying different information for the driver.
Features
It has the following features:
Projector-head lamps
LED-tail lamps
LED-DRL’s
Chrome grill
Speed-o-meter with color mounted TFT display.
Gearbox
Center console
Glovebox
Automatic climate control
If launched, Suzuki Swift is most likely to be equipped with a KB12 1.2L petrol engine for the Pakistani market, giving a max output of 84HP.
4th Gen Suzuki Swift Price In Pakistan (Expected)
If launched in Pakistan, the speculated price range for the 4th gen Suzuki Swift is around PKR 2.0 – 2.2 million for the base model.
Launch Date (Expected)
the expected launch of the 4th gen Suzuki Swift is expected to be towards the end of 2021 or early 2022.
What are your thoughts about the possibility of the all-new Suzuki Swift launching in Pakistan?
Stay tuned to Brandsynario for more news and updates.
Transgender people are still looked down upon with contempt. Yes, there have been movements to eliminate this discrimination, but it will still take time. And the change has to start within ourselves, ensuring that when a transgender person passes by you, you don’t immediately back away. This happens when you are repeatedly interacting with them. Nisha Rao joins the avant-garde of the transgender community trying to do just that.
First Transgender Lawyer
Nisha Rao is breaking stereotypes by becoming the first transgender lawyer in Pakistan. Up til now, she said to a local publication; she has dealt with more than 50 cases, including some transgender people.
But what brought her to pursue this lone of career? Nisha had an interesting response. She said it was the behavior of the police and her community. She felt so provoked into doing something for herself and others like her that she decided that if she had to beg, she would do it in the morning and study law at night. Why law, though? Her mentor had once told her, police will be scared of you if you become a lawyer.
Thus she enrolled in Sindh Muslim Law College, and by 2018, she received her degree.
Image Source: Twitter
Nisha Rao – Back story
Delving into the life story of Nisha, she shared her ordeal that her own family would inflict abuse on her. Right after completing her matriculation, she ran away.
She recalls that when she went to study the Quran in the Madrassa, she would opt to sit with the girls, wear a headscarf, and apply lipstick. Such actions from her end would attract bullying from class fellows and beating from family. By 9th grade, she finally realized her true gender identity. At first, she was depressed but then told herself that God made her different.
She decided to accept her identity because that’s a fact just like her intelligence, her beauty, her hands, her feet, her eyes. All that mattered was doing something significant in her life. But the family did not want to support her. So it was with this hope, she left her house in search of a place where she was accepted.
She was able to make a good friend circle not just while attaining education but also at the City Court, where now she works. The colleagues are humble and very helpful towards her.
Next up in Nisha’s goals is setting up a helpline where transgender people can guide transgender people. And I believe this is very important considering other people want to help, but they do not understand the struggles of transgender people. Another of her goals is a transgender person’s old home.
We wish Nisha all the best!
Stay tuned to Brandsynario for the latest news and updates!
Education is essential, and there are no doubts behind this fact. Pakistan is changing the game of education within the country by going digital with ‘Google for Education.’
Khyber Pakthunkhwa (KP) will be Pakistan’s first province to upgrade the existing education system with the help of Google.
The government and the tech titan will join hands to replace the old educational system with advanced technology, introducing digital education to classrooms.
Teachers will also be given proper training on how to use the tech. They will also be trained on how to share experiences that go beyond the classroom with their students.
This mind-blowing news was shared by Shahram Khan Tarakal, the Minister of Education, KP, on his official Twitter account.
Education and development go hand in hand. Even though countries like Pakistan have come a long way in the past decade, we can’t deny that there are still countless who are deprived of education.
Here are some of the many advantages of education:
boosts economic growth
increases the GDP of a country
reduces the infant mortality rate
increases human life expectancy
opens investment opportunities in a country
guarantees lifetime income
promotes peace
reduces drop-out rates from schools and colleges
encourages healthy competition
helps in making the right decisions at the time of conflicts
Social Media Reactions to KP Going Digital With Google
Here’s how social media reacted to the news of KP becoming Pakistan’s first province to go digital with Google for Education.
Google for Education gives teachers the freedom to spend more time personalizing the learning experience and less time managing it. Students can learn 21st-century problem-solving and the skills they’ll use in their future careers, with accessibility features that help every student do their best work.
Moreover, this technology is not just limited to students in Kindergarten to Grade 12. It is also widely adopted for higher educational purposes by colleges and university campuses as well.
Technology alone will not improve education, but it can be a powerful part of the solution. -Sundar Pichai, CEO, Google
Google solutions create a robust computing infrastructure that keeps today’s higher ed communities humming. Researchers can speed up analysis from days to minutes, working seamlessly across departments and data sets. Students and faculty can collaborate quickly and securely across disciplines and campuses. And campus staff can work more efficiently and effectively.
As more information about KP going digital rolls out, we will keep all our readers informed. Until then, stay tuned to Brandsynario for more news and information.
Mere Paas Tum Ho created much drama outside the TV screen with its controversial stories and the representation of women. Not just that, but the drama writer, Khalil Ur Rehman Qamar, was also found speaking in a derogatory tone concerning women. But he still has a fan base about his previous dramas. These dramas included Hamza Ali Abbasi starrer Pyarey Afzal and Mahira Khan’s Sadqey Tumharey. But did you know that there are many more dramas written by the same writer and you probably did not know about them?
So just for you, we have assembled this list.
1. Mera Naam Yusuf Hai
Imran Abbas and Maya Ali started in this show. In the beginning, to me, it seemed a bit like ‘Khuda Aur Mohabbat.’ You know, a rich guy meets a beautiful girl from a conservative family. The girl’s father is very attentive towards the girl and any kind of na-mehram attention. The story made its name over time.
Image Source: Dailymotion
2. Zara Yaad Kar
Zara Yaad Kar starred Sana Javed, Yumna Zaidi, and Zahid Ahmed. It’s a story about a woman undecided about love. Her mother gets married, but she is not able to commit to the man. So she leaves him. Things do not work out for her, unfortunately. But would I want our youth to think that they should not have their adventures, be it love or any other kind, and adjust in their marriages even if they don’t want to? Not so much.
3. Tau Dil Ka Kia Hua
I do see a trend here. Women choosing to leave their husbands painted in a bad light. In this one, a woman leaves her husband for what she believed to be love and gets conned. But she is a bad person.
On the other hand, the man falls in love with his ex-wife’s sister. And that’s fair game…
I did love the dialogue exchange and the intricate backstories in the drama.
Image Source: Trendin Social
4. Mohabbat Tum Se Nafrat Hai
A girl falls in love with a guy. After much opposition, their wedding gets approved. But the man reads something in the girl’s diary and leaves her (ON THE WEDDING DAY). How strong is a man’s love, who is no Danish?
Some of these dramas were sure very good. But do we ignore the fact that Khalil ur Rehman Qamar has such a mentality? He can, through his dramas, influence lots of young minds of Pakistan in embracing the toxic patriarchy he enforces through his dramas.
Stay tuned to Brandsynario for the latest news and updates!
Upholding the brand essence of “Expect More”, TECNO always connects with the masses giving them access to latest technology at accessible prices. The premium smartphone brand, TECNO, give the consumers an opportunity to reach beyond their current limitations and uncover a world of possibilities. For one such technology, TECNO CAMON 16 was recently applauded internationally and awarded.
TECNO CAMON 16 won the “Camera Technology Innovation Smartphone Gold Award” for its outstanding camera functions at IFA – the world’s largest and most influential home appliance and consumer electronics event. The event was held in Germany from 3rd to 5th September 2020. This achievement reaffirms TECNO’s camera capabilities as a leader in the mobile phone industry.
Image Source: Tecno
CAMON 16 is TECNO’s flagship phone of 2020 and is yet to be launched in Pakistan. The IFA award has increased the hype for this phone among tech and photography lovers. It will be available in two models, CAMON 16 and CAMON 16 SE. The specialty of this phone being the TAIVOS intelligent photography technology. TAIVOS is the world’s exclusive trademark certification that is TECNO AI Vision Optimization Solution, making CAMON 16 a next-level camera solutions. Due to TAIVOS technology, TECNO CAMON 16 is not only the king of ultra-clear imaging but it also supports multiple smart photography functions.
The selection for the IFA award was based on the principles of “openness, fairness, and transparency” and the products underwent a strict set of collection, preliminary selection, and review processes. Huawei, Siemens, TCL, Google, Sony, JD.com and other world-renowned companies also participated in this selection. This showcases TECNO’s advanced technical level and unique competitiveness in the international mobile industry.
Image Source: Tecno
“TECNO has been constantly striving for excellence in product functions, image, user experience and other aspects as it aims to promote innovation and the latest technologies of the electronics industry. TECNO won the unanimous favour of the judges as the product concept was aligned with the theme of ‘Innovating the Technology, Inspiring the Life’ of IFA”, said Zhu Dong Fang, Vice President of IDG Asia, “TECNO CAMON 16’s ability to automatically recognize the faces of more than three people allows for high definition stable videography. It satisfies the needs of the youth for recording both still and dynamic life as it is easy and smooth to operate. This will create a lasting impression.”
There are now very high expectations with both the new models of the CAMON series. It is being presumed to be one of the most high-end phones that will be available in the Pakistani market soon. There is expected to be a very tough competition with other smartphone brands.
Stay tuned to Brandsynario for the latest news and updates!
vivo, the global leading smartphone manufacturer, is extending its fanbase in European markets. During an online media event held, the company marked the official entry into six countries – France, Germany, Italy, Poland, Spain, and the United Kingdom. The entry follows extensive preparation, including research and interviews with 9,000 people across Europe, with the goal to understand individual needs of each consumer; The media event was also an opportunity for vivo representatives to announce key partnerships, as well as its first line-up of smartphones and companion devices for the European market.
– We are truly excited to come to Europe, to take this opportunity to officially introduce ourselves and our first product line-up for the European markets. This has been a challenging year for people and businesses around the globe, and many things have changed. Nevertheless, our commitment to people and our business in Europe has not changed, as our philosophy is and always will be doing the right thing, and doing it right – highlighted Denny Deng, Vice President, President of European Business at vivo, and added – Since our first step into international markets in 2014, we have committed to delivering our innovative and quality products to consumers, designed with them in mind. As we’re a brand loved by over 370 million people worldwide, we’re confident we will earn the trust of customers throughout Europe.
The 25-year-old start-up
vivo has established its European offices in November last year. Highlighting the diversity of the company teams, vivo representatives stressed that following the company’s “more local, more global” international business strategy, the European Headquarters in Dusseldorf currently have a team of over 70 people from 16 nationalities, with a background from various industry verticals, including FMCG, automotive, consumer electronics, hospitality and home care. The country teams are about 120 people strong now, with a group of industry experts from each of the respective countries, to make sure the company leverages valuable personal experience and local insights.
The vivo smartphone brand was established in 2011, growing and evolving from the rich experience the company has in landline and feature-phones since it was founded in 1995. vivo currently holds the second position in the Chinese smartphone market, is the second-largest vendor in India, and is also leading the market in Indonesia[1]. vivo is present in over 30 markets, with a global market share of 9%[2], and simultaneously, when it comes to 5G smartphone delivery, vivo holds a firm third spot with 12.9% in the same period.
Coming out of its five manufacturing facilities – of which two in China, and one in Bangladesh, India, and Indonesia respectively – vivo is a company proud of producing several smartphone industry firsts. The vivo X1 was the first smartphone ever with an embedded hi-fi sound chipset, the vivo X5Max was the world thinnest smartphone, and the vivo X20Plus UD the first smartphone with in-display fingerprint scanning technology. Growing out of the first APEX concept smartphone, in 2018 vivo has launched the vivo NEX, a first truly bezel-less smartphone, with a pop-up selfie camera.
– When we look at the progress made so far, we absolutely must highlight and acknowledge the efforts done by colleagues in our nine research and development centres around the world. Bringing together over 10,500 people, the centres specialize in R&D of every facet of our smartphones and companion devices, from product design, software, camera features, mobile network connectivity including advanced 5G communications and patents, up to artificial intelligence features, making the overall user experience an outstanding one – added Mr. Deng.
Photo: Denny Deng, Vice President, President of European Business at vivo
Benfen: Doing the right thing, and doing it right
The success of vivo comes as no surprise; with Benfen encompassing vivo’s corporate culture. The company is focused on doing the right thing, and doing it right – this has been recognized by many partners and end-customers alike. Backed by the diverse knowledge and experience of its teams, the company develops and produces its smartphones very pragmatically, from beginning to the end, from the supply chain until final distribution, which is handled by a network of sister companies with whom vivo fosters close and symbiotic relationships. At the same time, vivo is the kind of smartphone brand that does not push innovations for innovations’ sake, but instead takes a down-to-earth, human-centric approach, providing innovative solutions where it makes sense the most in terms of use during daily life.
Sharing passions: vivo partners with UEFA for the EURO 2020 Championships
During the event, vivo also announced its partnership with UEFA, for the upcoming, as well as the 2024 UEFA European Football Championship. vivo’s role will, of course, be as the UEFA EURO 2020 Global Smartphone; during the announcement, vivo’s European President concluded – We share the passion of football with our friends around the world, which is even more of a reason for us to be excited about this new partnership with UEFA, for the EURO championship. Both UEFA and vivo share a passion for excellence, and for providing unique and exciting new experiences for our fans. This forms part of our long-term commitment to Europe.
First Look into the European Smartphones Line-up
The media event was also an opportunity for vivo representatives to introduce its first line-up of smartphones and companion devices for the European market. Sitting on top of the current range is the vivo X51 5G, which features a gimbal-mounted main camera: an innovative pan-tilt mechanical image stabilisation system, allowing very steady capture of images and videos, while in motion or in a low-light environment where a steady hand means the difference between a clear or blurry shot.
The company has also presented a series of mid-tier devices from the vivo Y series – the Y70, Y20s and Y11s – focusing on battery, design, and camera features. A key range for vivo in Europe, the vivo Y series also addresses a need identified for Europe, as 62.5% of all smartphones sold in Europe from the 300 Euro and under price band[3]. The Y series caters mainly to a younger audience but will also be the right companion for more mature users, thanks to its battery capacity and ease of use. The Y20s and Y11s deliver a strong battery performance, with clever charging technology and 5000mAh capacity which will easily last for two days on a single charge.
Both vivo X and Y series are powered by Qualcomm Snapdragon chipsets and feature a very clean and minimalist version of the Android operating system, which allows the devices to run smoothly and intuitively, delivering a positive user experience, as highlighted by the vivo representatives.
Finally, vivo has introduced two companion devices: namely, two series of wireless headphones, both offering great audio performance, Google Assistant functionality and portability. The first, vivo Wireless Sport, is intended for active users who like to listen to music on-the-go to, at the gym or while exercising outdoors; The other, vivo True Wireless Earphones (TWS) pack powerful 14.2-millimeter drivers in a very compact package, and are intended as the perfect companion for the vivo X51 5G, thanks to Qualcomm aptX audio codecs and advanced audio technology, which allows the audio experience to adapt depending on the hearing capabilities of the person using them.
[1] Canalys China Smartphone Market, Canalys India Smartphone Market, Counterpoint Indonesia Smartphone Market, Q2 2020
Turkey is all the rage these days. And it has been for quite some time. So if you have traveled to Turkey, you would have visited Aya Sofya in Istanbul and the beaches of Antalya. Every other trip comprises of these cities or Cappadocia and Fethiye as well. But Turkey is much bigger and much more beautiful than just these four cities. Many hidden gems are not as crowded and have so much to offer.
Here is a list of few cities that you should go to when in Turkey. And what’s more, is that you will be able to enjoy them because they remain untouched by hordes of tourists.
Unexplored cities in Turkey
1. Amasya
Amasya is a mountainous city on the banks of the Yeşil river. Do you recall the famous star crossed lover Shirin Farhad? Well, the mountain there is named after Farhad. The rocky ravines, the green waters, and the traditional houses add to the folklore aura of the city. You can also find half-timbered Ottoman homes along the mountains.
Turkish baths, hammams of Amasya are a sight themselves merging Ottoman luxury with Swiss saunas.
Image Source: momondo.com
2. Butterfly Valley
You already know about the beaches of Turkey thanks to Antalya beaches. But you also know that when beaches get crowded, one is not able to relax at those beaches. So what if I were to tell you about a beach so secluded that to get there you have to do a taxi boat ride? Butterfly Valley (“Kelebekler Vadisi”) is just that. I mean, you cannot even use your credit cards here, let alone fancy restaurants. But yes, there are self-service food shacks, wooden huts, and pop-up tents on the pearly-white beachfront.
Image Source: Holidayme.com
3. Bursa
Let’s discover something along the lines of Istanbul but with its sightseeing spots. Not to mention, it is more affordable compared to Istanbul. It houses the 600 hundred-year-old Cocoon Hall known as Koza Han, a market on the silk road. After your shopping, you can end the day in tea gardens where the ever-intriguing clairvoyants impress you with their prediction skills.
4. Mugla, yes, in Turkey
Sea, sun, sand, history Mugla offers all to those interested in Sunbathing, diving, or discovering ancient remnants. The city is located in the Southwest on the Turquoise Coast. There is much to see in Mugla, such as reefs, caves, rock formations, and historical places such as the Bodrum castle. The castle reminds the visitor of the times of Crusades in Turkey.
Image Source: dreamofholiday.com
These are just a few cities that we were able to find. Trust me. There are many more. So spend some time, do some research and go on a fun-filled trip. Who knows, when you are exploring these places, you may come across something new that even we don’t know about. If you do, do share it with us as well.
Stay tuned to Brandsynario for the latest news and updates!
Pakistan’s leading smartphone brand Infinix has partnered with Bank Alfalah to bring exclusive offers of installments and discount offers. Bank Alfalah has a mobile week campaign going on till 31st October during which the latest devices by Infinix like Zero 8 and Zero 8i are available on exclusive discounts and installment plans.
Infinix had recently launched Zero 8 which is its flagship series and has garnered appreciation for its advanced specifications and the world’s first 48 MP dual selfie camera. The best-selling smartphone from the brand will now be available with an exclusive discount during the Bank Alfalah mobile week, and customers can also enjoy Infinix phone purchases on installments with 0% mark-up rate on Alfa mall.
“Infinix has always strived to be a brand that is centered on its consumers’ need – and bringing these offerings is a part to give back to the customers who trust us and our devices. We are extremely happy with this new partnership with Bank Alfalah, and we hope to continue doing this in the future to serve our consumers better,” said Mr. Joe Hu, the CEO of Infinix Pakistan.
Infinix has always remained true to bringing quality devices at budget-friendly prices for its consumers, staying at the top of the smartphone industry. Committed to building cutting-edge technology and fashionably designed dynamic mobile devices, Infinix creates globally-focused intelligent life experiences, catering to all lifestyles.
Karachi, October 20, 2020: Hotpod, Pakistan’s first shared cloud kitchen launched recently in Karachi. Hotpod is a Kitchen as a Service (KaaS) platform that enables restaurants and food owners to expand their network by providing a managed kitchen infrastructure with minimum capital risk, zero hassle, time-saving and excellence in customer service.
According to Euromonitor, the global cloud kitchen market is set to grow to USD
01 Trillion by 2030 and Hotpod is the first company to bring this concept to Pakistan. With
100,000+ food outlets across Pakistan, hotpod will help them grow their business by increasing their consumer base and experience through hyperlocal food delivery.
Abdus Samad Rashid, Founder and CEO Hotpod said, “Considering the growth in food e-
commerce, love for quality food and the youth population of the country we feel this is a massive opportunity for restaurants, aggregators and corporates to take hyperlocal food delivery to the next level. We are enabling the food industry to unlock PKR 20 billion+ potential from untapped markets.”
Hotpod is launching its operations from 3 kitchens in Karachi and plans to expand to 50+
shared cloud kitchens across Pakistan in the next 3 years. Many food brands have already
signed up and many have shown great interest in expanding nationwide via the Hotpod network.
Hotpod is focused on providing Pakistani consumers more choices in food and making
available the brands they love via aggregators, call centres and online ordering platforms.
Hotpod adds value to the food business ecosystem with delivery services, consumer
feedback system and brand analytics that are unmatched in Pakistani market.
Hotpod is backed by Singapore based High Output Ventures (HOV) and strategic local
investors.
Each year, Interbrand takes out its Best Global Brands List. The list is based on the brand’s current value. Interbrand’s 2020 Best Global Brands List features not five or ten but fifteen automotive titans in the top 100!
Toyota dominated the list as the most valuable automotive brand worldwide, being valued at USD51.595 million (estimated).
Though this value is 8% less than last year, it is still good enough to secure the #1 spot. At the same time, Toyota ranks on #7 on the 2020 Global Brands List overall.
Mercedes-Benz follows closely as the second-highest (38 on overall list) valued auto brand valued at an estimated USD49.268m. BMW follows #3 (#11 on the overall list) with its estimated value at USD39.756m.
Interbrand’s 2020 Best Global Brands List – Automotive
With a significant 11% dip in brand value to USD21.694 billion, Honda secured the 4th position among automobile brands, followed by Hyundai, which gained 1% in brand value of USD14.295 billion 5th spot.
EV titan Tesla re-entered the top 100 list shooting to the 6th position with a brand value of USD12.785 million. We can say here that we aren’t surprised that Tesla has made it to the top 10 (#40 on overall list) after a brilliant year for Elon Musk and the company.
The other automotive manufacturers who have made it to the list are valued as followed:
Nearly all the automotive brands in the top 100 list this year have witnessed a decline in their value. Excluding Hyundai (+1% increase) and Tesla (re-entry), all others have witnessed a decline of up to 13%.
Ford dropped to 7th place and 42nd overall after a 12% decline to USD12.568 million. VW Group occupied the next three spots, with Audi taking the 8th place (44th overall), Volkswagen in 9th place (47th overall), and Porsche in 10th (55th overall). The German trio witnessed their brand values declined by 2%, 5%, and 3%, respectively.
Nissan followed the trio with an 8% drop in brand value to USD10.553 million. Ferrari also witnessed a 1% decline, whereas KIA, Land Rover, and Mini saw a 9%, 13%, and 10% decline in their brand value.
Brand Qualification for Interbrand
To qualify for the Interbrand list, the brand must meet certain criteria set by Interbrand. This includes having a strong presence in Asia, Europe, and North America.
Moreover, at least 30% of revenue must come from outside of the brand’s home region, and there must be sufficient publicly available data on the brand’s financial performance.
Furthermore, the economic profit must also be expected to be positive over the longer term, delivering a return above the brand’s cost of capital.
Lastly, the brand must have a public profile and awareness across the major economies of the world.
Once again, coming to the overall list, Apple dominated the #1 most valuable brand of 2020 with an increase of 38%, now standing at an estimated $322,999m. It is followed by Amazon, Microsoft, Google, Samsung, and Coca-Cola, respectively.
Stay tuned to Brandsynario for more news and updates.
Have you heard people saying that any regular mouthwash can help kill or reduce coronavirus in your mouth? If not, be glad because this was becoming the norm!
How Can A Mouthwash Help?
A Mouthwash does an excellent job of killing germs in your mouth. Using it before a dentist’s meeting is also advised because it can reduce any virus you might have in your mouth. However, when someone has a common cold, flu, or any other virus, we do not expect that mouthwash will help them, right? So, COVID-19 also does not fall in that category.
Image Source: The New York Times
There was some buzz about the fact that studies are being done. Researchers want to know whether mouthwashes can be effective in reducing the transmission of COVID-19. However, the latest study has negated all such aspirations.
The Latest Study
A new study used human cells grown in the lab (not in an actual human being) and one of the other human coronaviruses. There are several coronaviruses in the world, not as deadly; COVID-19 is one of them.
Image Source: India TV News
What works against this virus probably also works against the one we’re worried about. A reasonable choice, it seems so far! With this setup, the investigators tried a few different types of mouthwash and drugstore products to see which ones inactivated most of the virus. Here’s what they said:
“A 1% baby shampoo nasal rinse solution inactivated HCoV [the cold-causing coronaivirus] greater than 99.9% with 2‐min contact time. Several over‐the‐counter mouthwash/gargle products, including Listerine and Listerine‐like products, were highly effective at inactivating infectious virus with greater than 99.9% even with 30‐s contact time. In the current manuscript, we have demonstrated that several commonly available healthcare products have significant virucidal properties concerning HCoV.”
Concluding Notes For Everyone
It is not a cure.
This study is not the first to test the idea that mouthwash might help prevent transmission of COVID-19. A review published earlier this year breaks down the evidence that mouthwash should be able to help.
To be clear, however, if you’re infected, using mouthwash would result in a temporaryreduction in the amount of infectious virus in your mouth. It wouldn’t make you any less sick. This means for us not to go and gulp down Listerine, hoping that coronavirus will be cured. It’s also important not to spread misinformation on a topic as sensitive as this one. Here’s to hoping for a treatment soon!
Stay tuned to Brandsynario for the latest news and updates.
The Hania Amir and Asim Azhar is a tale as old as time, but we feel it’s come to a close end. The two reciprocated in doing something that’s left fans shocked!
Unfollow for Unfollow?
The two alleged lovers and then friends have alas unfollowed each other. A few fans on social media raised this observation, and it is true! The cause for this public display of resentment is unknown, given that the two were focused on showing to the public that they’re friends.
Image Source: Instagram
Image Source: Instagram
They’ve Come A Long Way
Hania Amir and Asim Azhar both have come a long way today. They started as young celebrities who really took social media by storm. Then they became “really good friends” and vacationed together etc.
Image Source: Youtube
After that, they were still friends but demoted each other to “just friend.” Now, the day for the dreaded unfollow on Instagram has come.
Obsession With Follow/Unfollow
Is it just us, or have most celebrities become obnoxiously obsessed with follows or unfollows on Instagram? There are two cases in point!
One is of Ayeza Khan and Amna Ilyas: we’re guessing after Amna Ilyas’ trolling, Ayeza Khan unfollowed her. However, when Amna Ilyas was being attacked for fat-shaming Amina Haq, Ayeza sent her a supportive comment. To which Amna Ilyas said, “so why did you unfollow me?”
Secondly, Sadaf Kanwal and Saheefa Khattak got muddled in the same dirt. Sadaf Kanwal commented “beautiful” on the latter’s profile to which Saheefa replied by saying, “ab beautiful keh dia hai toh follow bhi kardein.”
A bit immature and nonsensical if you ask us, but it’s typical of Pakistan celebrities now.
What Can They Say?
There are a few hypothetical responses we can conjure up to predict what the two are going to say now. Hania Amir is the queen of acting clueless; she is an actor after all. She’ll say what? I didn’t even know that had happened.
Amir Azhar can come out with a song about unfollowing since he’s already made a song about a phone (Oppo). Maybe they will collectively say our accounts got hacked, and the hacker only unfollowed us from each other’s accounts.
Whatever the case may be, we can feel the Hania Amir and Asim Azhar chapter coming to an end.
Are you feeling sad about that? Let us know in the comments below!
Stay tuned to Brandsynario for the latest news and updates.
Oppo’s sleekest phone F17 Pro seamless gaming, 6 AI portrait cameras and so much more. Oppo F17 is quite competitive considering the price point. as it has UFS storage, amazing RAM and Helio P95 chipset!
With the recent events in Karachi, from the gathering of PDM, the Pakistan Democratic Movement, to the Sindh Police expressing disagreement against the Pakistan Army, the politics in the country has been busy. But for some reason, India assumed (hoped?) it was a civil war and started reporting it that way. They started using the hashtag #CivilWarInPakistan.
I don’t know about everyone else, but as an office goer in Karachi, wading through the routine traffic of Shahrah e Faisal, I could only wonder, “What Civil War?”
The context of #CivilWarInPakistan
Others probably had the same thought, and thus, right after that, Twitter was raging with memes trolling Indian media for blowing news out of proportion. Now, sure there were many people present in Quaid e Azam mausoleum (Karachi) that day and things got heated. And sure, Sindh Police is not at the best of their relationship with the army. And yes, there was a gas leak in Karachi, but that does not mean there is a civil war. It only happens in Hollywood, dear neighbors.
May the Memes be ever in your favor
But then Pakistani ‘memers’ do not wait for anybody now, do they?
And so they started sharing hilarious clips with captions that make us laugh out loud.
1. Clips from Sindh
Now since the Indian media is saying that Sindh is out of control, Pakistanis are sharing the only possible scenario this can happen.
Another tweet says that the possible images of civil war look like these. It does make us wonder, who is Bhai fighting with and with whom is Rambo is siding.
The secret is out now, Hogwarts’ correct location was indeed, Karachi. And Indian media was the first one to let the public know. Will the ‘Ministry of Magic’ be in touch with them? Only time will tell.
But these cute meme wars between India and Pakistan are always the best drama on Twitter. And these will never stop. They keep changing faces. Sometimes they are in the form of Surgical Strike, Abhinandan, Major Adnan Sami, or sometimes it is in the form of the trending hashtag #CivilWarInPakistan.
Stay tuned to Brandsynario for the latest news and updates!
Infinix Zero 8 is one of the latest mid-range phones that offers amazing features! With 8 GB RAM, 128 GB internal storage, 64 MP main camera – this phone has it all! #Infinix#InfinixZero8
Have you ever waited for hours, days, even weeks to find out the result of something? Imagine being in limbo for days awaiting your COVID-19 results.
Not only is the process highly time-consuming, but it is also mentally and emotionally draining as well.
While the world still awaits a vaccine, we have some good news.
Medtech start-up Breathonix has found a way to detect whether a person is +ve or -ve in under 60 seconds.
The best part is that this test does not require a painful swab stick being inserted in the nose or mouth. You have to use your breath.
60-Second Breathalyser COVID-19 Test
Termed as the ‘breathalyzer,’ the test proved to be over 90% accurate in a clinical trial with more than 180 participants.
Moreover, Breathonix’s breath test only requires the individual to blow into a disposable mouthpiece.
It is similar to the test authorities use to test whether or not an individual is intoxicated.
The exhaled breath is used to detect and analyze any trace of volatile organic compounds used as COVID-19 markers.
Different diseases cause specific changes to the compounds, resulting in detectable changes in a person’s breath profile, – Dr. Jia Zhunan, chief executive officer of Breathonix
A machine linked to the software can successfully generate the final result with 93% accuracy in just 60 seconds.
Our breath test is easy to administer and it does not require specially-trained staff or laboratory processing, -added DR. JIA
The doctor added that because the test result is generated rapidly, this testing method can be adapted where the number of cases is very high.
The idea first started-off as a machine to detect lung cancer. Dr. Jia then founded Breathonix with chief operating officer Mr. Du Fang in 2019.
The NUS Graduate Research Innovation Programme supports the company. It focuses on nurturing deep technology start-ups founded by graduate students and research staff.
This painless test is suitable for adults as well as senior citizens. However, at this point, we are unsure when other countries, including Pakistan, will adopt this technology.
Developing Affordable & Fast Test Results
PC: Times Of Isreal
Countries around the world are trying to create a similar tool to detect the COVID-19 virus. According to news reports, researchers from the United States to Israel to Finland have been working to develop non-invasive screening solutions.
Reportedly, Israeli companies have also announced moving closer to developing a reliable test. These tests would be faster and cheaper than the PCR tests that are currently in use.
Until then, stay safe and stay tuned to Brandsynario.
