TCL Unveils World’s Largest Premium QD-Mini LED TV 115″ X955 Max in Karachi

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May 31, 2024

TCL (2) — TCL Unveils World's Largest Premium QD-Mini LED TV 115" X955 Max in Karachi

Lahore, May 31– TCL, Pakistan’s No.1 LED TV brand, recently held its highly anticipated launch at District 19, Karachi. This esteemed gathering provided an ideal platform for TCL to unveil its latest range of Mini and QD-Mini LED TVs, including TCL 115” X955 Max, the world’s largest QD-Mini LED TV. This new line of televisions sets a new benchmark in home entertainment with its state-of-the-art technology and superior visual and audio performance.

The event welcomed distinguished guests, including executives, partners, industry insiders, sports personalities, media moguls, and renowned celebrities, for an exclusive preview of groundbreaking technological advancements, featuring immersive demonstrations. Attendees had the opportunity to engage directly with the new lineup of the XL Collection, exploring the latest advancements firsthand and gaining in-depth knowledge from the experts behind the technology.

Experience the future of television as TCL unveils the world’s largest QD-Mini LED TV, the 115” X955 Max!

The launch event debuted the impressive 115” X955 Max QD-Mini LED TV, the first of its kind, marking it as the World’s largest QD-Mini LED TV, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones. This LED TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Experience the pinnacle of home entertainment with TCL’s latest range of LED TVs, where cutting-edge technology meets unparalleled visual excellence.

The latest Premium QD Mini LED TV C855, available in 65 and 75 inches, offers dynamic HDR performance up to 3500 nits. With QLED PRO technology and 2160 Local Dimming Zones, it provides vivid contrast and rich colors. The integrated ONKYO Hi-Fi audio system delivers premium home theater sound quality. Enhanced by the AiPQ PRO Processor and a 144Hz refresh rate with VRR, ensure seamless, crisp visuals for both cinematic experiences and gaming.

The TCL C755 Mini LED TV Google TV, available in 55, 65, and 75 inches, features a QLED 4K wide color gamut and Dolby Vision IQ for precise brightness and color control. Its 144Hz refresh rate and MEMC technology offer ultra-smooth picture quality, eliminating tearing and blurring in games.

The C655 QLED TV, available in sizes from 43 to 98 inches, boasts a 4K UHD display with Dolby Vision and HDR10+ for exceptional clarity and visuals. It also features DTS Virtual-X and Dolby Atmos technology, providing immersive, unparalleled audio quality.

“We are thrilled to introduce the TCL X955 Premium QD-Mini LED 4K TV ,the world’s largest QD Mini LED TV that combines cutting-edge display technology with user-friendly features,” said Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa. “The X955 Max and our entire new range exemplify our commitment to enhancing home entertainment with high-quality, innovative products.”

The latest range of LED TVs is available to order to order on TCL Pakistan official website: tclpakistan.com

Zulqarnain Sikandar’s Second Marriage Prank Disappoints Fans

By

Mahnoor Rashid

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May 31, 2024

Zulqarnain Sikandar is an Internet personality and YouTuber, known for his comedic and popular videos. Zulqarnain shares videos featuring his wife and daughter. More often than not, he is pranking the two. Though most of his pranks are light-hearted, and loved by all his followers, his recent one was not. Zulqarnain Sikandar’s latest ‘second marriage’ prank on his wife, and mother, left fans disappointed and disheartened.

How Zulqarnain Executed This Prank

Initially, we see Zulqarnain’s sister-in-law with him, and he addresses her as his second wife. Suggesting that in this prank, she will be playing that role. The vlog then shows his wife, Kanwal, leaving for the salon, explaining she will be out for a tentative 3-4 hours. This gave Zulqarnain the perfect opportunity to lay out his prank.

After Kanwal left, the props and costumes for the prank were arranged. Right before she came home, the two took positions and sat in the lounge. The new bride, covered in a veil, and the groom in flowers. He even covered the car in flowers!

Funny enough, Kanwal enters Zulqarnain speaking to his supposed new wife, “I am so glad that my daughter is getting along with you, my biggest concern was you two getting alone,” In complete utter shock, Zulqarnain’s wife enters, with his mother right behind. After a brief explanation of what has been done, the scene turns into complete dramatic chaos. Shortly after, it was revealed that the situation was just a prank.

Fans Disappointed

Turns out not everyone had a good laugh. Too many were quick to identify the fake nature of this prank. Others raised concerns about the effect this may have had on their young daughter. The reality is, such mainstream pranks are usually scripted, regardless they are there for a good laugh, and shouldn’t be taken too seriously.

Stay tuned to Brandsynario for more news and updates.

How Binance Is Connecting Pakistan To The Global Crypto Economy

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Sania Saeed

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May 31, 2024

In the past, Pakistan has experienced tremendous growth in cryptocurrency adoption. This growth can be attributed to a multitude of factors, including the country’s large population of tech-savvy individuals, its rapidly growing economy, and its relatively low levels of financial inclusion.

However, a major driver behind this growth is Binance, the world’s largest cryptocurrency exchange. The exchange offers a wide range of cryptocurrencies, including Bitcoin, Ethereum, and Binance Coin (BNB), and an easy way for Pakistan nationals to trade on the platform and gain maximum leverage.

Accessibility for Everyone

Binance has also taken steps to make its platform accessible to all Pakistan nationals. The exchange has launched a dedicated Pakistani website in Urdu and in English, and it has also provided an easy way for individuals to trade with cryptocurrencies by sending payments through the P2P trading feature.

As a result of Binance’s efforts, Pakistan has become one of the most active crypto markets in the world. Only in 2021, Pakistanis traded over $20 billion worth of cryptocurrencies on Binance platform. The growth has not stopped and according to Chainalysis, Pakistan is the 8th biggest cryptocurrency trading country and 9th biggest P2p trading country in the world.

This growth is expected to continue in the coming years, as more and more Pakistanis adopt cryptocurrencies.

Here are some of the specific ways that Binance has helped to connect Pakistan to global crypto markets:

Wide range of cryptocurrencies

Binance offers over 600 cryptocurrencies, including Bitcoin, Ethereum, and Binance Coin (BNB). This allows Pakistani users to trade a variety of cryptocurrencies, including those that are not available on other exchanges.

Launchpools & Earning Options

Binance has made it easier for any Pakistani national to earn cryptocurrencies not just by trading but a multitude of earning options available on Binance platform like Dual Investment, Simple Earn, Staking, Launchpools, and others.

Simplified KYC Process

Unlike other crypto exchanges that either require a lot of documentation or take a lot of time to approve KYC processes, Binance does that within 24 hours. This makes it easier for anyone with an NIC and a mobile number to easily register themself on the platform and start trading.

Support & Education

Binance has also launched Binance academy that allows Pakistanis to easily learn about cryptocurrencies from the comfort of their home. The academy doesn’t only talk about trading and features of the platform, but also shares light on cryptocurrencies in detail. This helps Pakistani users to identify which cryptocurrency is worth investing in and make a sensible investment decision.

P2P Registered Merchants

Binance also allows users a safe way to trade on the platform by buying USDTs. Users can visit the P2p section on Binance and trade with registered merchants directly. This allows them to buy USDTs at a fair price and without getting defrauded from scammers. These registered merchants also keep a collateral of $5000 with Binance to ensure that they deal in fairness.

Work on Cryptocurrency Legislations

Binance is already working on legislation around cryptocurrency trading across different countries like the United Arab Emirates and South Africa. It has even offered the Pakistan government to help with legislation to ensure that crypto trading takes place in a safe environment in Pakistan.

Inclusion & Diversity

With the help of Binance, women in Pakistan are also able to trade on the platform without any issues and anonymously. They can even buy cryptocurrencies directly from P2p traders and then either trade or invest on the platform as and when needed.

Employment Creation

With Binance P2p features, many Pakistani traders are now directly trading on the platform as a merchant. They are not only registered on Binance but also running their own businesses by registering their exchanges with the government. These registered merchants are a source of job creation for the local public and they also bring in revenue directly generated from the Binance platform.

Funding for Pakistani Startups

Binance is also creating an ecosystem for crowdfunding startups that are created on the BNB chain. This also gives Pakistani startups a chance to use Binance platform not only to raise funds but also to get a community to back and test their software even before it is launched in public.

Binance’s Role in Financial Inclusion

Binance has also launched its own prepaid debit card with cryptocurrency payments. This allows individuals who plan to convert their crypto into FIAT, to do so directly with the help of the debit card. The debit card also ensures that all the Binance funds are safe in a physical card.

What steps is Binance taking to stay compliant?

Binance is using some of the best practices to ensure that it remains compliant with Pakistani financial guidelines. These include:

Ensuring a complete KYC process for all its Pakistani users
It is already in discussion with Pakistani government to get licensing within the country.
Implementing surveillance technology to protect platform from scammers and money launderers
Creating regulatory technology (RegTech) procedures for seamless banking and compliance within the country.

Final Words

As a matter of fact, Binance’s efforts in integrating Pakistan into the global cryptocurrency markets have proven to be highly effective.

As of now, Binance is the number one cryptocurrency platform in the country that is used widely and also has a community to offer support and help as and when needed. By providing a user-friendly platform and a wide range of cryptocurrency offerings, Binance has significantly increased accessibility for Pakistani users. This has not only facilitated the adoption of cryptocurrencies in Pakistan but also contributed to the substantial growth of the local crypto market, and also has become a source of job creation for many Pakistanis.

The exchange’s commitment to expanding crypto literacy and providing robust trading options has solidified its position as a pivotal player in the financial evolution of Pakistan.

Ayeza Khan’s Stunning Photos And Cheesy Caption Delight Fans

By

Sania Saeed

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May 31, 2024

Ayeza Khan, the talented Pakistani actress, has once again proven her status as a style icon with her latest Instagram post. The Laapata star shared a series of photos on Monday, showcasing her breathtaking beauty in a blood-red outfit that has left fans and followers in awe.

The photos feature Khan posing in a stunning designer dress, her makeup perfectly done, and her confidence shining through. Her beautiful eyes sparkle in the close-up shots, captivating the attention of everyone who lays eyes on them. Alongside the photos, Khan penned a cheesy tagline, “I didn’t choose red. Red chose me. (Sorry, couldn’t come up with a good caption so went for this cheesy one)”.

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A post shared by Ayeza Khan (@ayezakhan.ak)

The internet is abuzz with fans showering praise on Khan’s ravishing beauty. “Fire Alarm” and “Ayezaaaaaaaaaa you r looking soooooooooo amazingggggggggggg in reddddddddddd” are just a few comments that reflect the admiration she has garnered. Her fans can’t get enough of her stunning look, and the post has quickly gone viral.

However, some fans have also criticized her for serving looks during the Rafah crisis, sparking a debate in the comments section. Despite this, Khan’s beauty and style have undoubtedly, made a lasting impression on her fans, and this latest post is just another testament to her star power.

With her impeccable fashion sense and captivating on-screen presence, Ayeza Khan has solidified her position as one of Pakistan’s most beloved actresses. Her ability to carry herself with grace and confidence has made her a role model for many young women, and her latest post is just another example of her undeniable charm.

As the comments continue to pour in, it’s clear that Ayeza Khan’s beauty and style have left an indelible mark on her fans. With her talent, charisma, and stunning looks, she is undoubtedly a force to be reckoned with in the Pakistani entertainment industry.

Stay tuned to Brandysnario for more news and updates.

Malala Yousafzai Steps Into Hollywood As A ‘Comedy Star’

By

Mahnoor Rashid

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May 31, 2024

Malala Yousafzai, a Pakistani female education activist and the youngest Nobel Peace Prize winner, has recently made her debut in comedy. Malala is often cracking jokes on her Instagram and has finally joined a comedy show. She has joined the cast of “We Are Lady Parts Season 2,” a British comedy series about the vibrant lives of the all-female Muslim punk band, Lady Parts.

Malala appeared in a brief but glorious cameo. She was backed by the original song “Malala Made Me Do It,” based on her life. She emerged from the shadows dressed in Western and Pakistani-inspired garb, sitting atop a fake horse.

Malala On Lady Parts Season 2

Malala Yousafzai praised the series for uplifting stories of Muslim girls. Believing they are allowing viewers “to connect with them and relate to them” — especially at a time when she believes “humanizing people is so important.”

In a Zoom interview with British Vogue, this Nobel Prize winner said, “When I saw the set on the day of filming, it was completely beyond my wildest imagination. And the funny thing was, I didn’t have lines, so it made things a lot easier.”

Malala then added that she hopes that young women continue being inspired, and believe they came to bring good change.

More About ‘Lady Parts’

The series, created by Nida Manzoor, is inspired by her own experiences in London’s cultural and artistic circles. It features a diverse ensemble with Anjana Vasan as Amina Hussain, the band’s guitarist, and a PhD student, and Sarah Kameela Impey as the fiery frontwoman, Saira. The cast also includes Juliette Motamed, Faith Omole, Lucie Shorthouse, Aiysha Hart, Zaqi Ismail, and Shobu Kapoor.

Ladyparts is currently achieving wonderful stats. Seeing Malala has served as an inspirational moment for all women, sending a message that is true to yourself. Malala is often in only professional circumstances, she has encouraged women to let their guard down and have fun!

Stay tuned to Brandsynario for more news and updates.

Dewan Motors To Begin EV Production In Pakistan

By

Usman Kashmirwala

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May 31, 2024

Dewan Farooque Motors Limited (DFML) has announced its entry into the electric vehicle (EV) market. Following its decision to resume production of the “Special Purpose Kia Commercial Vehicle,” Kia Shehzore, DFML plans to start manufacturing EVs under a new agreement. This news was shared with the Pakistan Stock Exchange (PSX), marking a transformative phase for the company and the industry.

Strategic Collaboration with ECO-Green Motors Limited

DFML has partnered with ECO-Green Motors Limited (EGML) to produce EGML’s electric vehicle, the Honri-VE. Under this toll manufacturing agreement, DFML will use its facilities to produce the Honri-VE, designed by EGML. The Honri-VE, with a range of 200km to 300km, is set to start production in August 2024.

Electric vehicle: DFML enters into agreement with EGML to manufacture Honri- VE - Business & Finance - Business Recorder — Source: Honri VE

This collaboration places DFML at the forefront of EV manufacturing in Pakistan. It showcases DFML’s commitment to innovation and sustainability, aligning with global trends towards greener automotive solutions. By leveraging its manufacturing strengths, DFML aims to play a crucial role in the adoption of EVs in Pakistan, where there is growing demand for fuel-efficient vehicles.

Re-entry into the Commercial Vehicle Market

DFML also plans to make a significant impact in the commercial vehicle sector. The company has resumed production of the Kia Shehzore, a special-purpose commercial vehicle, with a launch ceremony set for June 4, 2024. This marks DFML’s re-entry into the commercial vehicle market, aiming to meet consumer needs with robust and reliable offerings.

The announcement regarding the Kia Shehzore was communicated to the Pakistan Stock Exchange, with DFML expressing gratitude and optimism. “By the grace of Almighty Allah, we have resumed commercial production of the Special Purpose Kia Commercial Vehicle, Kia Shehzore. Its roll-out and launch ceremony is a testament to our commitment to excellence and innovation,” the company stated.

Enhancing Pakistan’s Automotive Landscape

DFML’s strategic moves signify a broader vision to enhance Pakistan’s automotive landscape. By embracing both traditional and electric vehicle manufacturing, DFML is positioning itself as a versatile and forward-thinking player in the industry. The production of the Honri-VE not only expands DFML’s portfolio but also contributes significantly to Pakistan’s sustainable development goals.

As DFML prepares for these launches, the automotive industry and consumers eagerly anticipate the impact of these advancements. With the production of the Honri-VE and the relaunch of the Kia Shehzore, DFML is set to drive significant change in the market, paving the way for a more sustainable and diverse automotive future in Pakistan.

Stay tuned to Brandsynario for latest news and updates.

This Brand Has Taken The Crown From Samsung For Its Foldable Phones

By

Usman Kashmirwala

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May 31, 2024

For years, Samsung has dominated the foldable phone market. Since the launch of the Galaxy Fold in 2019 and the Galaxy Z Flip in 2020, Samsung has consistently led the industry in foldable technology. However, in a surprising turn of events, Huawei has now taken the top spot in the first quarter of 2024.

The Rise of Huawei

Huawei’s ascent to the top of the foldable market is notable given the obstacles it has faced. U.S. sanctions previously prevented Huawei from acquiring 5G chips, limiting its foldable phones to LTE connectivity. Despite these challenges, Huawei’s innovation and strategic partnerships have paid off. Now sourcing 5G chips from China’s largest foundry, SMIC, Huawei has equipped 84% of its foldables with 5G technology. This shift has driven a remarkable 257% year-over-year increase in Huawei’s global foldable shipments in Q1 2024.

Huawei Launches New $2,600 Foldable 5G Phone to Rival Samsung - Bloomberg — Source: Bloomberg

A significant contributor to this success is Huawei’s Mate X5, their first 5G inward folding book-style foldable. Released in the third quarter of 2023, the Mate X5 has become one of the top-selling foldables in China, solidifying Huawei’s market position.

Market Shifts and Statistics

In Q1 2024, Huawei captured 35% of the global foldable market, a substantial increase from its 14% share in Q1 2023. Conversely, Samsung’s market share plummeted from 58% to 23% over the same period. This decline was influenced by a significant market shift: for the first time since 2021, book-style foldables outsold clamshell models, holding a 55%-45% lead.

Honor, another key player in the market and a former Huawei sub-unit, experienced an astonishing 460% increase in foldable shipments year-over-year. Honor’s market share in foldables rose from 3% in Q1 2023 to 12% in Q1 2024, with the Honor Magic V2 becoming the most shipped foldable phone in Western Europe.

Motorola also saw substantial growth, with a year-over-year increase in foldable shipments of 1473%. This surge gave Motorola an 11% share of the global market, driven by the success of the Razr (2023) model in North America.

Huawei goes after Samsung with foldable 5G smartphone — Source: VentureBeat

Samsung’s Outlook

Despite the setbacks, analysts expect Samsung to recover. The upcoming launch of the Galaxy Z Flip 6, scheduled for unveiling in July, is anticipated to boost Samsung’s market presence. Additionally, new clamshell foldables, including a low-priced model from Huawei, are expected to reignite interest in this category.

Huawei’s rise to the top of the foldable phone market highlights the dynamic nature of the tech industry. With significant year-over-year growth and innovative product offerings, Huawei has reshaped the competitive landscape. Meanwhile, Samsung’s anticipated new releases suggest that the battle for dominance in the foldable market is far from over. As the market continues to evolve, consumers can look forward to even more advancements and choices in foldable technology.

Stay tuned to Brandsynario for the latest news and updates

Mohsin Abbas Haider’s Pool Snap With ‘Babes’ Sparks Online Buzz

By

Mahnoor Rashid

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May 31, 2024

Netizens are losing it over Mohsin Abbas’s new post, featuring a very shirtless Mohsin, and three babes. The picture has been captioned, ‘Beat the heat with Baba and Babes’ and has everything to do with his upcoming web series. Mohsin Abbas Haider is a Pakistani actor, singer-songwriter, and a well-reputed, multifaceted music composer. Over the course of his career, he has won 5 Lux Awards. Moreover, now and then he dabbles in the art of poetry, shared on his Instagram profile.

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A post shared by 𝐌𝐨𝐡𝐬𝐢𝐧 𝐀𝐛𝐛𝐚𝐬 𝐇𝐚𝐢𝐝𝐞𝐫 (@mohsinabbashaider)

Mohsin Abbas’ Pool Snap

Mohsin Abbas has established himself as quite the rockstar of Pakistan’s industry. Very recently Mohsin’s song took the stage with Canadian rapper Diljit Dosanjh. Diljit introduced the beat to Uddi Ja, a Coke Studio song by Mohsin Abbas Haider. The crowd loved the song, and Mohsin later wrote a thank you to Diljit.

Though the singer-songwriter has multiple shows coming up, the particularly interesting one is his game show, What The Fun With Mohsin Abbas.

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A post shared by 𝐌𝐨𝐡𝐬𝐢𝐧 𝐀𝐛𝐛𝐚𝐬 𝐇𝐚𝐢𝐝𝐞𝐫 (@mohsinabbashaider)

The images shared, we’re assuming, have everything to do with this show. Fans have gone abuzz in the comment section, wooing over Mohsin and how cool he is. Fans are sending their love, letting him know he’s supported.

Mohsin’s fans have made sure he knows how much they adore his photo. The comment section has been nothing but a list of fire emojis and hearts. Others have taken a comedic turn, and have said that at this rate, with Mohsin in the pool, the water might begin to boil as well.

For now, this is all we know about his upcoming project, and we can’t wait to know more. Mohsin is quite selective with what he shares on social media, which makes it uncertain when his next hint will be dropped.

Stay tuned to Brandsynario for more news and updates.

Khalilur Rehman Qamar And Mahira Khan Set To Work Together

By

Sania Saeed

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May 31, 2024

Khalil & Mahira — Khalilur Rehman Qamar and Mahira Khan Set to Work Together

Renowned Pakistani scriptwriter, director, and poet Khalil ur Rehman Qamar has made a shocking announcement – he is considering casting Mahira Khan in his upcoming film, Mirza Jatt. This revelation has left many in the entertainment industry and fans alike in disbelief, given the contentious history between the two celebrities.

In the past, Qamar has been vocal about his disapproval of Mahira’s actions, stating that he despised her actions, though he didn’t hate her as a person. The animosity between the two began when Qamar made abusive comments about women on national television, which Mahira publicly criticized on Twitter. She questioned how the industry could remain silent and not protest against such crude remarks.

Despite their past differences, Qamar has now announced that Mahira and Humayun Saeed will star together in Mirza Jatt. When asked about their past conflict, Qamar remarked, “Yes, there were differences, but now we just have to work.” However, when questioned about whether he has forgiven Mahira, Qamar replied, “That was my stance. I will stick to it.”

Mahira has yet to confirm Qamar’s claims of working with her, leaving fans and the industry in a state of uncertainty. The news has sparked mixed reactions online, with some fans excited at the prospect of seeing Mahira and Humayun share the screen again, while others remain sceptical about this potential collaboration.

Qamar’s announcement has raised questions about whether the two have truly put their differences aside or if this is a strategic move to generate buzz for the upcoming film. Only time will tell if this collaboration will materialize and what the outcome will be.

In the meantime, fans and the industry will be watching closely to see how this unexpected twist unfolds. Will Mahira confirm her involvement in Mirza Jatt? Will Qamar and Mahira truly put their past differences aside? The entertainment industry waits with bated breath for answers.

Stay tuned to Brandysnario for more news and updates.

Fawad Khan Fell For Sadaf At 17, Paused Acting Career To Marry

By

Sania Saeed

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May 31, 2024

Fawad Khan, the Pakistani heartthrob, has captured the hearts of millions with his captivating on-screen presence, impeccable acting skills, and undeniable charm. From his iconic roles in Humsafar and Zindagi Gulzar Hai to his successful Bollywood debut in Khoobsurat, Fawad has proven himself to be one of the most talented and sought-after actors in the entertainment industry. However, behind the glamour and fame, lies a beautiful love story that has been the driving force behind his success.

Fawad Khan’s love story is a fairytale-like tale of true devotion, passion, and commitment. The actor’s personal life has always been a subject of curiosity, and his love story is no exception. According to sources, Fawad was ready to give up his thriving career for the sake of his love, and that’s what makes his story even more remarkable.

Fawad’s love affair began many years ago, long before he became a household name. He met his soulmate, Sadaf Khan, and it was love at first sight. The couple’s relationship blossomed, and they were inseparable. Fawad’s dedication to his craft and his passion for acting often took a backseat, as his love for Sadaf became his top priority.

As Fawad’s career began to take off, he was faced with a difficult decision. He had to choose between his love for Sadaf and his passion for acting. In a remarkable display of devotion, Fawad chose his love over his career, willing to give up everything for the sake of his relationship.

However, fate had other plans. Sadaf, being the supportive partner she is, encouraged Fawad to pursue his dreams, and the couple found a way to balance their love life with Fawad’s acting career. Today, they are one of the most beloved and respected couples in the entertainment industry.

Stay tuned to Brandysnario for more news and updates.

Customers Raise Concerns Over easypaisa Support

By

Zayaan Khan

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May 31, 2024

In Pakistan, where cash reigns supreme, easypaisa has become a ray of hope for financial inclusion. When this branch-less banking service was first introduced in 2009, millions of people were promised ease, accessibility, and empowerment. Has it, however, actually fulfilled its potential? Let’s examine easypaisa’s history, from its founding to the present, and hear the tales of disgruntled users who encountered unforeseen difficulties.

Initial Years And Current State Of easypaisa In Pakistan

easypaisa’s mission was simple: to provide basic financial services to the unbanked population. With a focus on mobile money transfers, bill payments, and utility services, easypaisa aimed to bridge the gap between traditional banking and the masses.

In the present day, easypaisa has an astounding 9 million active monthly users. Due to the increase in both its value and transaction volume, it has become a major participant in Pakistan’s digital payment market. But expansion has its own set of difficulties, and easypaisa has not been exempt from criticism.

A Glimpse Into Reality: Customer Stories

Social media has been blowing up with the appalling service easypaisa has to offer to its customers. Here are just a couple of examples found on social media:

Missing Funds: One user recently brought to attention a weird issue which has left people confused. He claimed to have received an amount of 15,000 PKR recently and for some reason he notices a random transaction of 7,000 PKR. It appears the amount mysteriously vanished from his account. To make matters worse; there is no receiver’s information available for the transaction! Many users were able to relate to the incident and had comments about the abysmal performance of customer service.
Image Source: Facebook
Fingerprint Verification Gone Wrong: easypaisa uses bio-metric fingerprint verification to ensure customers safety. A user reported verifying his fingerprints via the app. But after resetting his phone, he has been unable to login to his account with the error stating “Your fingerprints could not be matched from NADRA”. The frustrated user has reached out time and time again to easypaisa to resolve his issue, but none of them have been able to help him, resulting in him being locked out of his own account.
Image Source: Facebook
Blacklisting Accounts: easypaisa has become a hub for unresolved complaints, specially in the past couple of years. Users have expressed frustration due to being blocked without any specific reason. Another user, who has been unable to access their account for the past month, shared their story. The user claims that both their JazzCash and easypaisa accounts have been suspended, yet none of the representatives have provided proper reasoning or resolved their issues. The best reason they provided so far regarding the blocked account was due to “Disputed Transaction” which has ultimately left the user distressed.
Image Source: Facebook

The Future Of easypaisa

As Pakistan hurtles toward a digital future, easypaisa stands at a crossroads. Will it continue to be a lifeline for the unbanked, or will it succumb to the challenges of growth and security? Only time will tell.

easypaisa, once a beacon of hope, now grapples with its own demons. As we navigate this digital landscape, let’s demand accountability, transparency, and customer-oriented solutions. After all, financial empowerment should never come at the cost of trust.

Stay tuned for more tech reports like these; this is your favorite, friendly neighborhood techie, Zayaan, Signing Off!

The Biggest Collaboration Of Toyota, Mazda, And Subaru!

By

Zayaan Khan

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May 31, 2024

Toyota, Mazda and Subaru Team — Image Source: Rappler

Three automotive giants—Toyota, Mazda, and Subaru—have joined forces to develop advanced engines that promise to revolutionize the industry. This strategic partnership aims to address the pressing challenges of electrification, carbon neutrality, and sustainable mobility. As the Pakistani audience eagerly awaits the outcome of this collaboration, let’s delve into the details of why these automakers are coming together and what it means for the future of automotive technology!

The Genesis Of Collaboration!

People at this point would be wondering why would these giants even want to collaborate in the first place!? Clearly they don’t need anything specific from each other, rather its more simpler than it seems:

Partnership Announcement — Image Source: MSN

Shared Vision: Toyota, Mazda, and Subaru have a shared common vision—to create a greener, more sustainable automotive landscape. By pooling their expertise, they can accelerate progress towards carbon neutrality.
Complementary Strengths: Each company brings unique strengths to the table. Toyota excels in hybrid technology, Mazda is renowned for its rotary engines, and Subaru is a pioneer in all-wheel-drive systems. Together, they form a formidable alliance that no one can compete with!
Economies of Scale: Collaborating on engine development allows cost-sharing, research synergies, and faster innovation. By optimizing resources, they can leapfrog into the future.

What Does This Partnership Signify?

Now that we’ve covered as to why they would wish to collaborate, lets discuss what this huge move means for the whole automobile industry!

Subaru Engine Mockup — Image Source: thestreet

Engine Optimization for Electrification: The focus is on creating engines that seamlessly integrate with electric drive units. These power-trains will enhance performance, efficiency, and overall driving experience.
Carbon-Neutral Fuels: The engines will be designed to run on various carbon-neutral (CN) fuels, including e-fuel (synthetic fuel), bio-fuels, and liquid hydrogen. This commitment aligns with global efforts to reduce greenhouse gas emissions.
Decarbonizing Internal Combustion Engines (ICEs): While electrification is essential, ICEs will continue to play a role. The collaboration aims to make existing engines more efficient and compatible with CN fuels.

The Peoples Reaction!

Fans look forward to engines that blend the greatest features of electric drive units (ECUs) with the potent performance of internal combustion engines. A wider range of fuels gives customers more alternatives. Drivers will have the freedom to select fuel that is consistent with their beliefs, be it hydrogen, biofuels, or e-fuel. By working together, the supply chains and employment related to engine manufacture are secured for the future to come!

Stay tuned for more automotive news like this; this is your favorite friendly neighborhood gearhead Zayaan, Signing Off!

Loadshedding To Persist On Unprofitable Feeders: Minister

By

Zayaan Khan

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May 31, 2024

Power Transmission in Pakistan — Image Source: Uxolo

At a news conference held in Islamabad recently, Awais Ahmad Khan Leghari, the Federal Minister for Energy, spoke to the country. He provided clarity on the causes of load shedding, suggested fixes, and the way forward for a more dependable power supply with his open comments.

The State Of Loss-Making Feeders Leading To Load Shedding

Energy Minister Mr. Leghari was very serious when he talked about load shedding continuing on feeders that result in losses.These feeders, which are unable to recoup their operational expenses, severely hamper the electricity distribution system. Now let’s examine some of the crucial aspects:

Power Minister on Load shedding — Image Source: Business Recorder

High-Loss feeders bear a disproportionate amount of the 4,232 megawatt shortage that Pakistan is facing. According to reports, about 159 feeders in Punjab are losing money, while as it stands, 350 feeders are the culprit in Khyber Pakhtunkhwa. But these are just rookie numbers and pale in comparison to Sindh, where a whopping 700 feeders are being blamed!
Aging infrastructure, outdated equipment, and inadequate maintenance contribute to technical faults. These disruptions lead to unplanned outages, affecting both urban and rural areas.
Power theft exacerbates the problem. Unauthorized connections, meter manipulation, and defaulters’ nonpayment strain the system.

Revamping The System To Fix Load Shedding

The people was reassured by Minister Leghari that measures are being made to end load shedding. This is what’s happening:

Repair for load shedding ongoing — Image Source: Business Recorder

Competent Staff: Power distribution firms’ management will undergo a redesign. Capable experts will assume responsibility, guaranteeing effective functioning and improved decision-making.
Overhauling: There is a progressive change occurring within the system. Among the things that fall under this phase are smart grid technology implementation, component replacement, and infrastructure upgrades.
Program Roshan Pakistan: Minister Leghari has also emphasized on this program which aims to resolve the energy situation. The improvement of generation, transmission, and distribution is the main goal of this extensive project.

It has become apparent a diversified strategy is needed to handle Pakistan’s load shedding issue. The forthright admission by Minister Awais Ahmad Khan Leghari of the difficulties caused by loss-making feeders, malfunctions, and energy theft is a positive move. Together, let’s strive for a more promising and uninterrupted future in which load shedding is a thing of the past.

Stay tuned for more news updates like these; this is your favorite friendly neighborhood reporter, Zayaan, Signing Off yet again!

Dawlance inaugurates First Women Led Authorized Workshop

By

Web Desk

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May 30, 2024

Multan, May 30^th, 2024: The leading Home-Appliances manufacturers of Pakistan – Dawlance with its initiative of empowering women, has inaugurated the first Women Led Authorized Workshop. Women who are leading the workshop have been a part of Dawlance’s special female internship program.

As a wholly owned subsidiary of Arcelik, Dawlance aligns with Arcelik’s Diversity, Inclusion, and Equity policies to drive impactful initiatives. The “Grit-to-Great” program empowers over 100 women annually through comprehensive development workshops, mentorship, and skill-building.

Keeping up with its legacy of strengthening different segments of the society, Dawlance undertook its ‘Dawlance Customer Care’ initiative three years ago. The program aims at encouraging women participation in technical fields. It has inducted female technical interns all over Pakistan, hoping to transform them into successful entrepreneurs and this workshop is the resultant of such efforts.

At the inauguration, the Chief Executive Officer, Mr. Umar Ahsan Khan spoke at length about the first female led Authorized Workshop which is an industry first, and Dawlance’s plans for more such workshops in the future, he stated: “We are thrilled to be inaugurating the first women led Authorized Workshop in Multan. This is an effort on the part of Dawlance to help women play an integral role in the economic prosperity of the country. Because, at Dawlance, we believe that women are as competitive as their male counterparts in technical fields,”.

He also took the opportunity to announce that Dawlance will be opening five more such workshops in the country this year.

At a time when the female labor participation rate stands at a meager 23.8 percent in Pakistan, the opening of an all-female Authorized Workshop is a welcome step. Dawlance, under the wings of Arcelik, has once again taken the lead among its peers by ensuring that the stereotyping of women’s profession is done away with, and more and more women are afforded the space in technical fields.

TikTok hosts Creator Focus Group To Evaluate & Strengthen User Safety On Platform

By

Web Desk

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May 30, 2024

TikTok On Phone — TikTok releases its Q1 2024 Community Guidelines Enforcement Report

Pakistan, May 30, 2024 – TikTok held a Creator Focus Group in Lahore today to evaluate and bolster trust and safety on the platform. This initiative underscores TikTok’s commitment to creating a secure and supportive environment for its diverse community of creators.

Over the past year, TikTok has seen significant improvements in safety metrics across various regions, particularly in Pakistan. This focus group was convened to evaluate whether these advancements translate into a better user experience and to gather valuable insights to further enhance the platform’s trust and safety measures.

TikTok’s Community Partner, Digital Rights Foundation, collaborated to deliver a training session aimed at empowering creators with the knowledge, safety tools and helplines available in Pakistan to safeguard themselves against issues like cyberbullying. Creators were also provided with valuable insights and practical advice on how to overcome such challenges.

Additionally, an overview of TikTok’s Trust & Safety features, including its approach to user safety, Community Guidelines as well as safety resources on the platform, was presented to ensure creators are fully informed about the measures in place to protect them and their audiences.

TikTok sought direct feedback from creators to affirm the effectiveness of its approach to user safety and the tools and features available on the platform. This external validation is crucial in shaping the platform’s trust and safety strategies in the future.

In a structured brainstorming session moderated by Trust & Safety experts, TikTok explored creators’ interest in receiving personalized safety support. The focus group identified specific resources creators currently utilize and benchmarked against offerings from other platforms to enhance TikTok’s support services.

Hamza Zohaib, a popular creator who participated in the focus group shared, “Being part of this initiative is incredibly important. It shows that TikTok is serious about addressing our concerns and improving the platform for everyone. I’m looking forward to seeing how our feedback will shape the future of TikTok’s safety measures.”

This Creator Focus Group brought together diverse creators, including lifestyle influencers, artists, foodies, comedians, educators, activists and storytellers, to share their experiences and insights. This collaborative effort highlights TikTok’s dedication to fostering a safe, inclusive, and vibrant community.

Gaddafi Stadium to Undergo Jaw-Dropping Renovation to Rival Dubai Stadium

By

Huzaifa Gaba

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May 30, 2024

Big changes are coming to Gaddafi Stadium in Lahore! The Pakistan Cricket Board (PCB) has announced extensive renovations to bring the stadium up to the high standards of Dubai’s cricket venues.

This ambitious project aims to enhance the viewing experience for fans and upgrade facilities ahead of the Champions Trophy 2025 in Pakistan.

The PCB isn’t stopping with just Lahore. They have plans to upgrade the three major cricket venues in Lahore, Karachi, and Rawalpindi.

A foreign company has already presented design proposals for these renovations. Recently, a meeting in Lahore focused on the future of Gaddafi Stadium, deciding to remodel it for an unobstructed match view, much like what fans enjoy in Dubai.

Key Changes: Bringing Fans Closer to the Action

One of the significant changes involves moving the hospitality boxes closer to the field. Currently, these boxes are too far back, making it difficult for guests to enjoy the game.

Another exciting update is the plan to increase seating capacity in the Imran Khan and Fazal Mahmood enclosures, allowing more fans to join the excitement.

To further enhance the match-day experience, the PCB plans to install a large screen, if available. This addition will bring live-action replays and match highlights right to the fans, making every moment more thrilling.

PCB Chairman’s Vision

PCB Chairman Mohsin Naqvi is dedicated to improving the spectator experience. He emphasizes the importance of unobstructed views and better facilities.

Naqvi is currently in England to watch the fourth T20 International, with plans for a possible trip to the USA to watch World Cup matches. Upon his return, discussions regarding the upgrades of the Karachi and Rawalpindi stadiums will continue.

These renovations mark an exciting time for Pakistani cricket fans. Upgraded facilities and better viewing experiences will bring even more energy to the matches.

With Gaddafi Stadium leading the way, Pakistan is set to offer world-class cricket venues that rival the best in the world.

Stay tuned to Brandsynario for the latest news and updates.

Hira Mani Responds To Rs 400 Mithai Named After Her

By

Sania Saeed

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May 30, 2024

Pakistani actress Hira Mani recently took to social media to express her surprise and disbelief after discovering a sweet dish named after her at a local mithai shop. The actress shared a screenshot of the post on her Instagram story, captioning it as “What is this behavior?”

The post in question featured a photo of a traditional Pakistani sweet dish, priced at Rs 400, with the name “Hira Mani” boldly written above it. Hira Mani was taken aback by the use of her name without her consent or knowledge. She questioned the shop’s behaviour, wondering why they would use her name to sell their product without her permission.

Hira Mani’s fans and followers were quick to respond, showing their support and agreeing that the shop’s actions were inappropriate. Many pointed out that using someone’s name without their consent could be considered a form of exploitation and disrespect.

This incident raises questions about the use of celebrity names and images for commercial purposes without their consent. While it may seem like a harmless gesture, it is essential to respect individuals’ rights to their names and images.

Stay tuned to Brandysnario for more news and updates.

Pakistanis Outraged By IMF Proposal To Tax Books And Stationery

By

Usman Kashmirwala

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May 30, 2024

IMF (2) — Source: The News International

The International Monetary Fund (IMF) has recommended the Pakistani government impose taxes on stationery items, including books, pens, and paper. According to sources, the IMF has suggested ending tax exemptions on these essential educational supplies. This decision is expected to spark significant debate.

Briefing on Budget for FY2024-2025

Sources within the finance department have revealed that the Federal Board of Revenue (FBR) will brief the Prime Minister tomorrow on the budget for the fiscal year 2024-2025. The proposed budget includes a phase-wise elimination of sales and income tax exemptions. Hopefully a measure intended to broaden the tax base and enhance revenue generation.

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The potential taxation of stationery items is part of a broader strategy. The government is also contemplating the imposition of sales tax on tractors and pesticides, products crucial to the agricultural sector. Currently, under the Sixth Schedule of the Sales Tax Act, pesticides and their active ingredients registered by the Department of Plant Protection are exempt from sales tax. This proposed change could lead to higher prices for farmers, potentially impacting agricultural productivity and food prices.

Public Outcry and Concerns

The IMF’s recommendations have not been well received by the Pakistani populace. Many citizens feel that the imposition of taxes on essential items like stationery and agricultural products will place additional financial strain on already burdened households. Parents are particularly concerned about the increased cost of educational supplies, which could make schooling more expensive and less accessible for children.

“The cost of living is already high, and now they want to tax the very items our children need for their education. This is unacceptable,” said one parent from Islamabad. Farmers, too, have voiced their discontent, fearing that higher costs for tractors and pesticides will negatively impact their livelihoods and food production.

IMF Statement and Future Loan Program

Earlier this week, the IMF released an official statement following extensive discussions with Pakistani officials. These negotiations, led by IMF Mission Chief Nathan Porter, took place from May 13 to May 23. Negotiations of this sort focused on Pakistan’s economic reforms and revenue enhancement efforts. The Pakistani government has formally requested a new loan program from the IMF, seeking continued support through the Extended Fund Facility (EFF) program.

The IMF’s statement emphasized Pakistan’s commitment to increasing revenue and stressed the importance of fair tax collection, particularly from privileged sectors. The mission assured Pakistan of its support in working towards sustainable economic growth. This highlights that meeting the targets under the Standby Arrangement Agreement positions the country well for the forthcoming loan program.

Economic Stabilization and Reforms

To stabilize the economy, the IMF underlined the necessity of expanding the tax net. Implementing appropriate policy measures and maintaining a stringent monetary policy in important to bring inflation is under control. Additionally, the statement pointed to the urgent need for energy sector reforms. This includes reducing the cost of energy production and improving the performance of state-owned enterprises through privatization.

This comprehensive approach aims to address Pakistan’s fiscal challenges. However the recommended taxation has sparked widespread concern among citizens. The upcoming budget discussions will be crucial in determining how these recommendations are implemented and balanced against the socio-economic needs of the country.

Stay tuned to Brandsynario for latest news and updates.

These AI Headphones Are Changing The Noise Cancellation Game

By

Usman Kashmirwala

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May 30, 2024

Noise-canceling headphones have significantly improved over the years, offering users an auditory blank slate by erasing unwanted sounds. However, selectively allowing specific sounds to pass through this barrier has remained a challenge for researchers. While the latest edition of Apple’s AirPods Pro can adjust sound levels based on environmental cues, users still lack precise control over whom they listen to and when.

A groundbreaking development from a University of Washington team promises to change this. The researchers have created an artificial intelligence system called “Target Speech Hearing” (TSH) that enables a user wearing headphones to isolate and listen to a single person’s voice in a crowded, noisy environment by simply looking at them for a few seconds. This innovative system was presented on May 14 in Honolulu at the ACM CHI Conference on Human Factors in Computing Systems.

ROG Delta S Core | Gaming headsets-audio｜ROG - Republic of Gamers｜ROG Global — Source: ROG ASUS

How It Works

The TSH system leverages AI to modify auditory perception based on the user’s preferences. By wearing standard headphones equipped with microphones, a user can tap a button while looking at someone who is speaking. This action enrolls the speaker by capturing their vocal patterns. The system then cancels out all other ambient sounds and focuses solely on the enrolled speaker’s voice, even as the user and speaker move around.

Senior author Shyam Gollakota, a professor in the Paul G. Allen School of Computer Science & Engineering at UW, explained the broader implications of this technology: “We tend to think of AI now as web-based chatbots that answer questions. But in this project, we develop AI to modify the auditory perception of anyone wearing headphones, given their preferences. With our devices, you can now hear a single speaker clearly even if you are in a noisy environment with lots of other people talking.”

Technical Details and User Experience

To use the system, the user directs their head towards the target speaker and taps a button on their headphones. The microphones on the headphones pick up the sound waves from the speaker’s voice, which are then processed by an on-board embedded computer running machine learning software. This software learns the speaker’s vocal patterns and continues to filter and play their voice exclusively to the listener.

best gaming headphones in India 2024 — Source: Linkedin

The system’s precision improves with more vocal input from the speaker, enhancing the clarity of their voice over time. The technology, however, can currently enroll only one speaker at a time and works best when there is no other loud voice coming from the same direction as the target speaker.

Performance and Future Prospects

The TSH system was tested on 21 subjects, who rated the clarity of the enrolled speaker’s voice nearly twice as high as unfiltered audio. This work builds on the team’s previous research on “semantic hearing,” which allowed users to select specific sound classes—such as birds or voices—to focus on.

While the system is still in the proof-of-concept stage and not yet commercially available, the team has made the code accessible for further development. This innovation opens the door to a future where personal auditory experiences can be finely tuned in real-time, transforming how we interact in noisy environments.

Stay tuned to Brandsynario for latest news and updates.

20% Federal Excise Duty Jeopardizes Pulp Procurement, Fruit Value Chain: Media Reports

By

Web Desk

-

May 30, 2024

The agricultural sector is grappling with numerous challenges, leaving fruit farmers in Punjab without any relief in sight.

According to reports in the media, juice manufacturers have scaled back their involvement in fruit markets by decreasing their procurement and contract-farming targets, Geo News reported.

The implementation of a 20% Federal Excise Duty (FED) in the 2023-24 budget triggered a downturn in industry sales to Rs43 billion, a far cry from the potential figure of over Rs70 billion based on projections. This has inadvertently fueled the growth of an unregistered sector offering cheaper, lower-quality, and potentially unsafe products. Consequently, the rural fruit farming economy associated with this value chain has been severely affected, Geo News reported.

Industry representatives report that the imposition of the 20% Federal Excise Duty (FED) has slashed their sales by 50-70%, leading to a significant reduction in their procurement targets.

The industry’s decreased operations have resulted in heightened unemployment, with no new investments initiated in 2023-24 and none anticipated for the subsequent year. Following a 41% decline in industry volume and nearly a 50% reduction in fruit procurement, companies have been compelled to lay off employees, especially those on daily wages.

“The industry is confronting a crisis, prompting numerous considerations of downsizing sales and production teams to cut costs,” remarked a representative of a packaged juice company. He questions the government’s net benefit from this policy, pointing out that the decline in sales leads to revenue shortfalls.

The spokesperson for the Fruit Juice Council emphasizes the vital role of the formal packaged juice sector in preventing significant food wastage and supporting farmers’ livelihoods through the promotion of best practices. He proposes the adoption of progressive taxation models, similar to those in other countries, which offer tax incentives for packaged juices.

He notes that in India, pure fruit juices are subject to only a 12% GST, compared to Pakistan’s 18% GST plus the FED.

“The government should consider reducing the FED to allow the formal industry to flourish, enabling it to attract new technology and investments, and capitalize on the global demand for our fruits,” the spokesperson stated.