The ’90s was a time for fashion discovery, and the world witnessed a new era of style evolution. With that said, we saw a few renowned global fashion brands that had significant mishaps, which will be remembered over time.
Here are 7 Brands That Made Cringe-Worthy choices in the ’90s.
1. E-Spirit
It looks like E-Spirit was promoting a look people donned after a ‘Hangover’!
2. Gap
This Paisley jacket could be the one that would be a favorite amongst Grandma’s instead of the targeted audience.
3. Nike
Nike decided to bring in the ‘Banana Boat’ shoe, and we’re not a big fan of the ‘Hawaiian shirts for your feet’ campaign.
4. Yasmin Le Bon
So now we know where the inspiration behind ‘The Mask’s’ outfit came from!
5. Cross Colours
This is how color blocking was done in the ’90s! On a side note, if you’ve ever wondered what a rainbow would look like on a person, this is it.
6. Versace
These teenagers are not happy with what they’ve been forced to wear for this photo-shoot for Versus by Versace.
7. Joe Boxer
We can’t believe these existed!
Which 90’s fashion brand did you think crossed all limits? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
Online trolls are are a gift that keeps on giving in the worst of ways. If you have a public account or have handled any public account ever, you know what a troll is. If you don’t then chances are you’ll find out pretty soon. Online trolls are a community of social media users who thrive on hate and negativity. Keep reading to find out how you can weed them out!
1. Name and Shame!
Image Source: How To Geek
Many people who get trolled often don’t resort to this. Not because of some holier-than-thou attitude but because they sympathise. However, simply ignoring them just gives them more leeway to ruin your community and reputation.
Trolls rely on their anonymity. 90% of the time anyone who will be trolling will be doing so through a fake account. Or, they won’t like to be announced. By sharing their names with your followers and boycotting them, they’ll think twice before they leave a nasty comment next time.
2. Devise A Commenting Policy
Devise a policy to ensure that your comments section is safe and encouraging for your community. If there’s a troll in your comments insulting and degrading the commenters, they will refrain from commenting the next time. Have a proper policy that shows what is acceptable in your comments and not.
This can ensure that you can simply delete their comments when they leave one or you can even sue them.
3. Fight Back With Facts
Image Source: Very Well Family
Trolls often rely on creating misinformation or sparking controversies. This can hugely damage your reputation and also deter people away from your account. Nobody wants to become a part of a toxic space. If you have encountered a troll who is doing this, fight back with facts! Address any rumour or misinformation and this will quieten them and improve your image.
4. Listen To Them
Image Source: Search Engine Journal
If you’re a business, most time trolls are past customers who had a bad experience with you. Sure there will be wise ones who won’t go out of their way for revenge, but there will be others too. In that case, listen to them.
Make them feel that they are heard and that you are willing to compensate them for their bad experience. However, be wary because this means fake customers can also hop on board for some compensation. Deal with it smartly!
5. Resort to Humour
Lastly, you always have the option of resorting to good ol’ humour. Most trolls on public platforms love to exaggerate and use metaphors and every big word they can think of. Pakistanis especially have a distinctive love for the word “pathetic”. Regardless, if a troll is being rude and insensitive, strike back with humour or sarcasm
This is an effective strategy because the troll gets snubbed but you can always brush it off by saying it was funny!
Stay tuned to Brandsynario for the latest news and updates.
Buying a new car, even if it’s pre-loved, is an exhilarating feeling! You walk into a showroom, gaze around at all the options, and then, you spot it!
Your eyes get fixed on a particular model, which makes you think almost instantly, ‘that’s the one for me.’
This is where you end up making the first mistake! Never reveal to the car salesperson which car you are interested in on the spot.
Let them show you around, talk to you about what kind of car you are looking for, and then after asking them to show your 2-3 cars, tell them that you’ve taken your pick.
If you show your interest too early, you can lose a good deal at hand. The salesperson is trained to convince you to buy what you want for a price that you won’t refuse, even if you had to pay extra.
Before you go in, and after you go inside the dealership. There are a couple of things you need to keep in mind. Just like you visit a restaurant or spa after a detailed review of the food and services, the showroom should be the same.
5 Things You Should Avoid Telling A Car Salesperson!
1. “I Really Love This Car.”
As mentioned above, saying how much you are interested in a car can cost you a pretty good deal. After all, no one would mind paying a little extra for something that intrigues them. Stay calm, don’t show emotions, and if you think the price is a bit high, don’t hesitate to say that if they don’t make a good deal, you’ll leave.
2. “My Credit Isn’t Good.”
Red flag! No matter what your credit rating looks like, don’t be afraid to grab the best interest rate you can find. Admitting that your credit rating is not up to mark will make the dealership think you will settle for a higher interest rate, and that will not work in your favor.
3. ” I Don’t Know Much About Cars.”
PC: Chicago Tribune
Even if you don’t know much, read before you walk into the dealership. Read about the cars on their website, do some additional work. This will show the salesperson you are confident, knowledgeable, and that you know what deal you want to walk away with by day-end. It will also help you understand if you need the extra services they try to convince you to buy.
4. “I’m Paying In Cash.”
Don’t let the dealer know you can afford to make the pay-off in cash. It might convince him to give you a better deal if he thinks you may not have enough amount on you.
5. ” I Need To Buy One Today.”
PC: USNews
If you show it to them that your need to purchase a vehicle is highly desperate, it could be due to emergencies, they will take advantage. You are most likely going to end up paying more than what the original deal would have costed.
Be sure to do your homework before you walk through those doors!
Good luck!
Stay tuned to Brandsynario for more news and updates.
Independence Day is not merely an occasion to display nationalism, watch fireworks, enjoy the lights and decorations of the city. Still, it is also a time to reflect on what the country has given us – be it an identity, its scenic beauty, a homeland to call our own or its diversity and hospitality.
This August 14, we encourage all of you to consider the ways you can give back to your nation. We live in a country full of abundance that is made up of diverse communities. We all need to do our part to wear our green and white colors proudly.
Giving back is a form of getting to know your community and its people. With a common purpose for the betterment of your community, whether it’s a cleaning drive, planting a tree, or teaching a student in your neighborhood, all contribute to broadening your horizon and helps improve the environment.
Image Source: Pakistan Point
You can host a tree plantation drive in your neighborhood. Not just wear green but leave greenery for all future generations to come.
Working closely with the community helps expand your network of friends while teaching you to be patient, kind, and resilient. Thus, contributing to your physical and mental well-being as you devote time to others.
Independence Day is an ideal time to remember the work and sacrifice of our veterans and serving officers. Pick up your PTCL landline and call the veterans around you to thank them for their immense service to the country and hear truly inspiring stories.
We all love to celebrate and decorate our homes and streets, but picking up the trash left behind can be a daunting task and not for many – so the next morning, roll up your sleeves, wear your mask and gloves and clear the garbage from your surroundings.
There are ways to help others who are in need, and one such act is to donate blood and give the gift of life. You can also grant things you no longer use or clothes you no longer need to someone who does.
Are you an honors student? Are you good at fixing electronics? Are you a good carpenter? Help students with their assignments, college applications, etc. Help fix your neighbor’s broken blender or drawer. Share your skills with those in your community, and one day, someone will do the same for you.
Another contribution you can make is to support small businesses by shopping for your decorations, baked goods, or other supplies, from street vendors, home-run companies, and local stores around you. Help bring a smile to a child’s face by sharing souvenirs such as Pakistan flags and badges with them, so they too can parade their green and white colors and be proud Pakistanis.
Giving back to the community doesn’t always mean writing a cheque or giving money, by sharing inspirational stories and creating awareness through facts and the history of Pakistan, you can spread positivity through your social media accounts.
Regardless of how you spend this day, remember that we are going through a tough situation as the pandemic is still very much prevalent. So, don’t forget to wash your hands often, wear a mask, maintain social distancing, and avoid crowded places.
What makes Independence Day unique and special is that it unites all Pakistanis under one banner, regardless of age, race, ethnicity, or religion. So, let’s pledge to honor our country by making a difference or creating a positive impact
Back in school, 14th August was accompanied by festivities, food, fun, games, tributes, and songs in the name of our beloved country. Attendance was a must but with no studying involved and a lot of singing of ‘Jeevay Pakistan’ to be done!
Now that we’re past the age for mandatory school celebrations, what to do on the next Independence Day?
Watch movies, of course! And by film, we mean die-hard patriotic films that can revive the love for our homeland! Plus, you will have a good time while you are at it.
Here’s a list of some of the more nation-loving, patriotic movies that you could potentially enjoy on your independence day weekend. Happy watching!
1. Khuda Kay Liye
Released eight years ago, Khuda Ke Liye was no less than a firecracker, creating an uproar at the box-office upon its release. Shoaib Mansoor harvested $2.51 million with the revolutionary movie of its time, featuring the heroes Fawad Khan, Shaan, and the starlet Imaan Ali.
Essentially, the movie breaks stereotypes regarding Pakistan’s culture and teachings of Islam. It is a searing tale of what has been happening to the people of Pakistani after the brutal attacks of 9/11 in the U.S.
2. Bedari
An old-time Pakistani classic to watch this 14th August is Bedari, a black and white film released in 1957. It was considered as one of the most successful films of that year, and a lot of the patriotic songs from the movie are still remembered till date.
The highlight of the movie was most certainly the music, composed by Fateh Ali Khan. Some of the popular songs include ‘Aao Bachho Sair Karain,’ ‘Chalo Chalen Maan Sanon Ke Gaon Mein,’ and ‘Any Quaid-e-Azam, Tera Ehsan Hai Ehsan.’
3. Waar
Shaan’s much popular Waar can be added to this list as well. Centered on a retired army officer played by the actor, the movie focuses on the fight against terrorism in Pakistan.
It is rife with over- the- top political intrigue and thrill, and despite its indulgence in overused stereotypes in Pakistani media, it manages to be quite entertaining and a worthy watch!
4. Maalik
A political thriller released in 2016, Maalik is a project by Ashir Azeem, who stars in the movie as well. The plot revolves around a retired SSG officer and his anti-corruption crusade against those in power. It also attempts to raise several issues, including a corrupt political system, the Afghan war, and Talibanization.
Inflicted with a plague of controversies, Maalik was banned soon after its release in cinemas. However, those who missed to catch it in cinemas can easily see it online.
5. Operation 021
While a lot of disputes surrounded this movie at the time of its release, it is still the first-of-its-kind Pakistani spy action thriller movie, directed by Jami and co-directed by Summer Nicks.
It stars Ayub Khoso as Abdullah, who wants to save his country from corporate warfare after 30 years of war in Afghanistan. Shaan Shahid also stars in this movie playing Kashif Siddiqui, Abdullah’s ally. Together, they struggle to save the two countries from even more upheaval within just 21 hours.
6. Braveheart
When one talks about patriotism in movies, Braveheart is one of the Hollywood movies that automatically springs to mind! A historical war epic released in 1995, the film stars Mel Gibson as the 13th Century Scottish warrior, one who led Scotland in the First War of Independence.
The film truly captures the spirit of patriotism and the courage to fight for one’s nation. Braveheart’s freedom speech by the main character is quite iconic, and the movie was nominated for a total of ten Academy Awards, out of which it won five, including Best Picture.
You can check out the epic speech here!
7. Independence Day
While a bit on the silly side, full of aliens and ridiculous loopholes, Independence Day is still considered a patriotic film that one must watch. The characters in the tale put aside their differences to unite in the face of adversity for the sake of their country.
The 1996 film was directed by Roland Emmerich and starred Will Smith and Jeff Goldblum as two main characters of an ensemble cast. It follows a group of people after a deadly attack by extraterrestrials, and their struggle to launch a counter-attack with the help of the population on July 4th – America’s Independence Day.
8. 300
What else can capture the sometimes fanatical nature of patriotism better than 300’s infamous line: “This. Is. Sparta!” And that too followed by a slow-motion kick to the chest of epic proportions.
At the core of it, it is a war film, though steeped in fantasy, and so captures the spirit of patriotic men who are on a mission to defend their land. Starring Gerard Butler and Lena Headey of Game of Thrones fame, it was directed by Zack Snyder and released in 2007. If nothing else, the movie certainly makes for ridiculously unrealistic eye candy.
Watch some of the best moments of the film here.
Which movie will you be watching this Independence Day? Let us know in the comments below!
‘I’ve found my No. 1 in Pakistan’ – A single tweet by the beloved Halime Sultan from the famed Turkish drama Dirilis: Ertugrul was enough to break the internet in Pakistan.
While some believed the much-loved Turkish actress, Esra Bilgic found her first love in Pakistan, others were speculating on what she was up to next, after gaining massive popularity thanks to Ertugrul being dubbed in Urdu to be aired on local television.
And lo and behold; her No. 1 in Pakistan turned out to be none other than Jazz Super 4G.
As many had guessed, Esra Bilgic’s mysterious tweet was a teaser leading to her partnership with Pakistan’s leading digital services company, Jazz. A social media post shared a few days later by Esra’s official Instagram handle, featuring the actress donned in Jazz’s signature bright red, confirmed the rest.
Undoubtedly, the strategic pairing of Jazz’s tagline #DunyaKoBataaDo with the post’s caption ‘I think it’s time to tell the world’ was quite impressive.
As was expected, social media blew up with multiple responses from people in Pakistan, who seemed to be surprised and mostly happy about the Turkish actress partnering up with one of the biggest brands in Pakistan.
Even more impressive was the instantaneous outrage a few local celebrities showcased at brands hiring international talent for their ad campaigns instead of them. While Yasir Hussain, in his typical angst, was the first to lash out virtually, Zhalay Sarhadi, a famous model and actress, closely followed suit.
However, as in many cases in the past, we have seen the masses support an influx of foreign celebrities in Pakistani media to highlight the inclusivity we as a nation try to portray, and it was with a sense of pride we noticed similar sentiments this time around as well. The controversial statements given out by the local celebrities caused an uproar on digital media, and many came out to support the Turkish actress and brands. They have collaborated with her to bring Pakistan in a better, more inclusive light.
It didn’t come as a surprise when Zhalay Sarhadi took to Twitter once again to backtrack on her statement and express some newfound solidarity with the Turkish community.
There is no doubt that Esra Bilgic working for the Jazz ad campaign has caused quite a stir among the local masses, and thankfully the collective response has been appreciative. The ad itself is an impressive show of graphics, content, and quality production that stimulates all the senses and gives out a general vibe of thrill and inspiration. If you’re a fan of VR games, you wouldn’t be disappointed.
More importantly, the TVC communicates a highly motivational message of striving to achieve ‘greatness’ instead of just settling for what’s ‘good,’ just the way Jazz does with its leading position within the local telecom industry. It’s a communication concept that’s rarely been seen before and works well with the overall brand identity.
Esra’s mysterious ‘I’ve found my No. 1 in Pakistan’ makes perfect sense now, doesn’t it?
Check out the TVC here!
Other than working with Jazz, the actress has also bagged several other projects in Pakistan. She is currently the Brand Ambassador for Q Mobile and will be present at the Pakistan Super League (PSL) as a representative of the Peshawar Zalmi. Furthermore, HELLO! Pakistan did an exclusive interview and cover shoot with Esra Bilgic recently as well.
Esra Bilgic is on the road to becoming a massive name in Pakistan, and her large number of fans here can’t seem to wait for her to visit Pakistan soon finally.
Lahore, Pakistan August 11, 2020: Global technology leader Xiaomi announced the release of Redmi 9C in Pakistan today. This brand-new entry-level smartphone is equipped with a massive 6.53” Dot Drop display for an immersive viewing experience and a 5000mAh high-capacity battery that satisfies users who want to do more and enjoy more on their phone. Redmi 9C features MediaTek Helio G35, an octa-core gaming chipset which can go up to 2.3GHz. It also sports the AI optimized triple camera that can quickly and easily capture crisp and clear images in a variety of situations.
Retailing at 16,999 for Redmi 9C 2GB+32GB variant and Redmi 9C 3GB+64GB for PKR TBD. Both these smartphones will be available for purchase online on Daraz.pk and Mistore.pk from 9 PM on Tuesday, August 11, 2020. The online sale will start with a flash sale in which we will offer Redmi 9C along with a bundle of Piston Basic Handsfree.
Redmi 9C quick specs:
Redmi 9C
Display
6.53” HD+ Dot Drop display
400 nit (typ) brightness
Color contrast ratio: 1500:1 (typ)
TÜV Rheinland Low Blue Light certification
Reading mode
Rear camera
13MP main camera, 2MP macro camera, 2MP depth sensor
Front camera
5MP front camera
Dimension
164.9 x 77.07 x 9.0mm
Processor
MediaTek Helio G35
12nm process technology
Octa-core CPU, up to 2.3 GHz
Weight
196g
Security
AI Face Unlock
Charging
5000mAh (typ) battery
Supports 10W wired charging
10W in-box charger
Network support
Dual 4G standby
Connectivity
Micro USB
3.5mm headphone jack
System
MIUI 12 based on Android 10
Variant
2GB+32GB, 3GB+64GB
Expandable storage up to 512GB
Available color
Midnight Gray, Sunrise Orange, Twilight Blue
Buy Product Here: https://bit.ly/32mUaPB.
Along with Redmi 9C, we will be launching Mi Smart Band 5, Mi AIoT Router AC2350, and Mi True Wireless Earphones Lite. Everything from the display to the sensors, to the processor, gets an upgrade on the new Mi Smart Band, making it more feature-rich than ever. Let’s take a look at all that’s new on the Mi Band 5 and how it differs from last year’s Mi Smart Band 4.
Mi Smart Band August 5 11, 2020 – Global technology leader Xiaomi today announced Mi Smart Band 5 in Pakistan.
Consumers’ favorite fitness companion is now bigger and better than ever. Mi Smart Band 5 boasts a large 1.1” color AMOLED display with 20% more screen than its predecessor. Users can express their unique style by choosing from over 65 dynamic presentations and six sleek band colors. With a vibrant display and sporty design, Mi Smart Band 5 makes fitness fashionable.
Whatever your workout style, Mi Smart Band 5 has you covered. With 5 ATM water-resistant certification, the device can accompany users in and out of the water – from the pool to the track or the surf to the shower. With 11 exercise modes – including indoor cycling, elliptical, yoga, rowing machine, and jump rope – Mi Smart Band 5 captures your workout progress, no matter how you move.
Beyond fitness, Mi Smart Band 5’s PPG heart rate sensor is now up to 50% more accurate*, so you can always stay in touch with your cardiac health with more indicative data on your sleep status, stress levels, or even monthly cycles. Additionally, this device gathers all the matrices and outputs a Personal Activity Intelligence (PAI) value for you to understand your health level quickly.
To power a larger screen and newly added features, Mi Smart Band 5’s battery supports up to 14 days of continuous usage.** And when it is time to recharge, there’s no need to remove the tracker from its band thanks to Mi Smart Band 5’s all-new charging solution. Conveniently snap it onto its charger via its magnetic back, and let the charging begin!
Mi Smart Band 5 will be available on More.pk and Daraz.pk at a recommended price of PKR 5,999.
*Heart rate detection increased by up to 50% refers to irregular movements such as cross-country running, mountain climbing, hiking, and more. Data is compared against the previous generation and conducted by the internal lab.
**Actual battery life may vary depending on the environment, frequency of use, and other factors.
Mi AIoT Router AC2350
Xiaomi also introduced Mi AIoT Router AC2350 in Pakistan today. This new router designed for hyper-connected homes is powered by a Qualcomm® CPU, which provides a secure Wi-Fi connection for multiple simultaneously connected devices and demanding applications. It delivers some of the fastest Internet available in this price range, with Wi-Fi speeds of up to 2183 Mbps. Seven high-gain external antennas and seven power amplifiers cast a strong signal to every corner of the home, ensuring that even far away and low powered devices can enjoy a stable and low latency connection.
An additional dedicated AIoT antenna and chip automatically detects Mi IoT devices in its surroundings and completes setup without requiring repeated password input. With advanced 802.11 ac MU-MIMO technology, Mi AIoT Router AC2350 enables up to 128 digital devices to be connected simultaneously.
Specifications:
CPU: QCA9563 1-core 775MHz
ROM: 16MB
RAM: 128MB
Antenna Type: 7 external antennas
Wireless Standards: IEEE 802.11a / b / g / n / ac, 802.3 / 3u / 3ab
Power Supply: 12V / 1.5A
Signal Rate: 5GHz up to 1733Mbps; 2.4GHz up to 450Mbps
Ports: 3 LAN ports 10/100 / 1000Mbps + 1 WAN port 10/100 / 1000Mbps
2.4GHz Channel: 1, 2, 3,4,5,6,7,8,9,10,11,12,13
Wireless Security: WPA-PSK / WPA2-PSK encryption
It will be available on Mistore.pk and Daraz.pk on 11st August at 9PM for PKR TBD.
Mi True Wireless Earphones Lite
Mi True Wireless Earphones Lite is also launched. Designed to be your first hassle-free wireless earphones, Mi Ture Wireless Earphones Lite makes a perfect pick for everyday work and play. By supporting AAC codec and Bluetooth 5.0, Mi True Wireless Earphones Lite delivers stable and uncompromised sound quality.
Thanks to its sleek in-ear design, the unit provides better noise isolation whenever you are in a public environment. To ensure ease of use and uninterrupted listening experience, Mi True Wireless Earphones Lite features an in-ear detection function, single-ear mode, as well as double-tapping to access the control of music, calls or voice assistants. One full charge will support 4 hours of single playback and 16 hours in total with the case.*
*Data acquired from internal labs; actual battery life may vary based on different situations.
It will be available on More.pk and Daraz.pk on August 11 at 9 PM for PKR 7,500.
Moving with the world is all well and good, but it should be while preserving your culture. And so with the modernizing cities, we should protect our landmarks that rekindle nostalgia. Therefore, we have listed five old bazaars of Pakistan where you can look into olden times while standing in the 21st century.
1. Qissa Khawani Bazaar – Peshawar
Qissa Khwani Bazaar stands at the heart of Peshawer. Due to the massacre by the British government back in 1930, the British merchants started calling it the “Bazar of Storytellers.” What sustains its essence is that even today, people get together to tell each other stories over a cup of tea. Other than that, Qissa Khawani Bazar is a well-established marketplace, which sells almost all things of daily life.
Image Source: steemit.com
2. Empress Market – Karachi
Empress Market is located in Sadar, Karachi. This market was constructed when Queen Victoria was the Empress of India. And therefore, the marketplace became known as Empress Market. Even though it is ancient, the marketplace is still known for being very crowded. Karachiites again go shopping there also though Sadar is one of the most congested areas of the city.
Image Source: The Karachi Walla
Raja Bazaar – Rawalpindi
Raja Bazar is the most ancient marketplace in Rawalpindi, one of the bigger cities of Pakistan. The bazaar is located in the middle of the town. It is known to have a lot of products available at suitable prices for the public. The shops are most famous for wholesale and retailer shops which sell at low prices.
Due to being connected on all sides by other markets, the whole area is always busy with people who either come to shop or to window shop. Mostly when people need to get to Raja Bazar, they take a taxi or the trusty rickshaw to navigate the crushing crowd.
Image Source: flickr.com
Anarkali – Lahore
Anarkali bazaar of Lahore is one of the oldest marketplaces of Pakistan. The exciting place has a few attributes that make it the bazaar it is today. It is most famous for its mixture of both modern and traditional items like clothes, handicrafts, all traditional jewelry like bangles, and several accessories.
The bazaar has a background story that most people have never heard of. The name of the bazaar was, in fact, initially the name of an unfortunate slave girl locked up after having an affair with the emperor’s son, Saleem. The marketplace has two halves; one is called Old Anarkali, which like its name, shows the old concepts of the culture of Pakistan, and New Anarkali portrays the modern part of Pakistan.
Image Source: sarumag.blogspot.com
Zainab Market – Karachi
Zainab Market is known to be the most affordable marketplace in the city. One can find almost everything ranging from handicrafts to clothes and jewelry as well, all at affordable prices. Located in the central area of Karachi, the shopkeepers keep up the traditional with the mainstream. They sell conventional brands alongside popular ones. Haggling for price at a 24/7 market, this marketplace portrays Pakistani tradition and culture in the true essence.
Image Source: charcoalgravel.com
Experience the British Raj seeped into Empress Market’s architecture or the storytelling nature of the Peshawaris and the British merchants infused in the market streets. Remember that a slave girl who died for love or enjoy customers bargaining for the price, these old bazaars undoubtedly provide a plethora of stories. Just visit these five old bazaars and dive into nostalgia.
Stay tuned to Brandsynario for more news and updates!
Minorities of Pakistan have given the country all they have yet seldom does the country accept them back. Pakistan has a tumultuous relationship with its minorities, yet when they come together, there’s no force quite like it.
Appreciation Where It’s Due
A man had made it his responsibility to appreciate the minorities for their accomplishments and to also bring recognition to those who are long forgotten.
Check Out The Thread!
“Tribute to the ‘White’ of the Pakistani Flag”
1. Group Captain Cecil Chaudhry was a Pakistani academic, human rights activist and veteran fighter pilot who fought in the 1965 and 1971 Indo-Pak wars. He was awarded the Sitara-e-Jurat.#NationalMinoritiesDaypic.twitter.com/x46NOJwuec
Our founder, Quaid-e-Azam Mohammad Ali Jinnah’s speech on minorities remains legendary to this day. His quote beginning with “You are free to go to…” is the only thing that comes to mind when defending them in our country. However, unfortunately, as the country developed and moved from one constitution to next, the rights of minorities got lost.
Did you know that according to article 20 of our constitution, the preservation of public order is the responsibility of minorities? This means if they are doing something that offends the broader public, then instead of the people being encouraged to be more tolerant, the minorities must stop doing the said thing.
Image Source: Daily Times
Mandir Banega?
A mandir, a religious site for Hindus, is becoming the topic of much hate, prejudice, and controversy. In the past, many tragic incidents have taken place where people have burnt down the Mandirs in Pakistan. Moreover, the construction of Mandir’s have also been halted because of the differences.
Image Source: Asia News
We’re Taking Baby Steps
Minorities are not only ones that the white in our flag signifies, but It also refers to those who are smaller in power. In this manner, transgender people are also a minority. In the latest developments, GCU has allocated individual seats to transgender people, which is a fantastic initiative.
On the other hand, we have also decided to return a Sikh Gurdwara to the Sikh community. Since partition this was made into a girl’s school, now it’ll be converted to a religious site again. These small pieces of good news are what inspire hope in us and give us the will to keep fighting!
Stay tuned to Brandsynario for the latest news and updates.
Is it that you like buying gadgets but you cannot because of the prices? Well, fear not for we are here. You fear buying gadgets because they are expensive. What if we were to tell you, you can buy each of these five amazing gadgets under PKR 10,000?
1. Bluetooth Cat Ear Headphones
At just PKR 2,449, you can buy the cat ear headphones. At this low price, you will not only be getting a gadget but one with style. So let’s say you have a sister or a female friend whose birthday is coming up. You can gift this product to them. Or you can buy one for yourself too. Its always good to spend money on yourself, especially if the earphones glow.
Image Source: techjuice.pk
2. Mi Band 5 Fitness Band
As someone who walks daily, I know how troublesome it is to take your phone along with to measure heart rate and walking distance. And so I recommend a fitness band. The problem is they cost a lot. But not this one. You can get this Xiaomi’s band at PKR 6,740 only. Its number in the band series. The group also has a full-color screen and a 24-hour heart sensor while weighing less than 0.5kg. The main features include 50 meters waterproof, 11 sports modes, 24-hour heart rate monitoring, Magnetic charging, 14 days long battery life, women’s health, physiological period record and reminder, etc.
3. M30 in-Ear Bluetooth Earbuds & Charging Case
Has it ever happened that you had to take a call when you wanted to listen to music? Well, this earbud allows you to do so. With this product, you can choose one earbud to listen to music and the other to use for a call. And if you lose one of the earbuds, you can buy a piece of the exact model, and that will work just fine too. Moreover, MPOW M30 allows a 5-hour playback. After that, you can use the case it came with to charge the earbuds. In just 1.5 hours, they will be fully charged and support another 5-hour use. This way, you can utilize the case for a total of 4 charges. And all this and much more in just PKR 7,490.
Image Source: allmytech.pk
4. WK design Bene Book Series Powerbank
We either know a book nerd, or we are one, I mean I sure am a bookworm. This bene book series would be a great product to have for a bookworm. Having a gadget that looks like a book is all dreams come true for people like us. Like a book recharges you, this product is also made for recharging devices, so its look makes perfect sense. It comes with a 10,000mAh battery and can deal with emergency low battery situations at just PKR 2,689.
Image Source: techjuice.pk
5. AUKEY Bluetooth Speaker
We can all attest to having the experience where during a party suddenly the music stopped and we all looked tried to find someone with an android phone or an apple. This would occasionally happen because sometimes we would have a speaker that supported an android phone while other times it supported iPhones. Well, that worry has been solved by AUKEY. At just PKR 6,890, you can get a Bluetooth speaker that supports an iPhone as well as Samsung. How cool is that? It’s also waterproof, so have all your beach parties with ultimate fun!
Image Source: allmytech.pk
See? These are all the things you can get at affordable prices. Start with these five amazing gadgets and tell us if you liked them, and we will find more such devices for you in the future.
Stay tuned to Brandsynario for more news and updates!
After Mathira’s Josh, another contraceptive’s ad gets trending. Durex Pakistan’s latest DVC is the talk of the town and rightfully so. However, instead of sexualizing the woman to portray the meaning behind the ad, Durex DVC takes a different approach.
Telling the story
The DVC tells a story. It weaves an outline that does not hurt the sentiments of the Pakistani community since the people here take the culture somewhat seriously. Anyway, the story begins with a view of a crime scene. The police have surrounded a house that has witnessed no interaction with the outside world. The cinematography involved reminds the viewers of the American crime dramas. It is comic as well because the story shows an ‘operational’ CCTV camera at the door of the house. (Ummm, this is no Hollywood). Forget the operational part; we do not have CCTV’s like this in Pakistan.
Moreover, the innovative part of the ad is the product placement in the DVC. As the detective begins to backtrack the events at the house, he finds a Daraz delivery package. Following the footsteps of Hollywood’s surreality, the detective asks the techie to scan the object. And there they find the purpose the DVC is marketing for. The story then hints an understanding of the detective’s face as to why no one has stepped out of the house in a week.
A Look at the DVC
https://youtu.be/m9Kl_BAufoQ
What makes it Stand Apart
The reason this contraceptive ad makes it stand apart is the fact that it takes a newer approach compared to the past ads. Instead of making a woman making provocative sounds or switching off the light of a room, this ad takes on a cinematic approach. And at the end of the day, entertainment matters. Because well, the users know what they are doing when they are buying a product [wink ;)]
And it stands different from the past track record based on storytelling too. For instance, in the past, the ads used to have an informational approach. The taglines such as ‘bacchey do hi acchey’ or the ads by brands such as Saathi employed this technique. While it worked for the 90s audience, today’s audience seeks entertaining ads that keep them hooked to their smartphones’ screens.
Be it Durex Pakistan’s contraceptive, Mathira’s Josh, or ‘bacchey do hi acchey,’ they are all different brands for the same type of product. So, what else can we say other than, be entertained and have a positive impact on Pakistan’s population, isn’t that right?
Stay tuned to Brandsynario for more news and updates!
Proper locally-made makeup products are hard to come by in Pakistan. Most people opt for pricier products that have to be imported because they don’t want to compromise on quality.
If you’re one of those, we have good news for you! This is a list of local brands that have fantastic makeup products made just for you.
1. Beautify By Amna
If you’re on Instagram, the chances are low that you have not heard of this brand. They got famous with their 24K gold serum, which received raving reviews and results by many. Beautify by Amna also stands out because of the great deals they have to offer always. Getting a great product at a competitive price is every girl’s dream!
Beautify also has great primers and powders that you can test.
2. GlamGirl
Another local brand that has stood the test of time and received excellent reviews. The glam girl is a brand created, especially keeping in mind South Asian skin texture and skin tones. The products also have another great advantage which you won’t find elsewhere.
It’s the fact that their products are suitable for the weather we experience in Pakistan so your face won’t melt before you get to your car. Check out their loose setting powder, which is a cult favorite.
3. Nabila’s
Nabila’s was famously known as a salon name. The woman behind it all has won several awards year after year and has gained international recognition too. So naturally, you can be sure that the products or services provided by the brand will be great.
Image Source: Maujan
Their ZERO makeup palettes need no introduction. The compact palettes with a concealer, foundation, blush and lip tint which serve the best coverage for the girl on the go. However, there have been several complaints about the shades being darker than shown. If you’re looking to make a purchase, go for one lighter.
4. Sapphire
The acclaimed clothing brand has recently launched a cosmetics line. Several bloggers have been sent PR packages, and they’ve put out good reviews. The range includes a foundation, an eyeliner, several lipsticks (among others). While the quality may be great, there have been several problems with the line that must be shed light upon.
Image Source: Sapphire
For instance, the foundation range is absurd. The lightest colour is white and the darkest merely suitable for tan skin. However, if you fall within the range, shop away!
5. Massarat Misbah
Massarat Misbah’s makeup line is also a dream. Her Silk Foundation is one of the top-selling items from the list. It has a satin matte finish and suits normal to dry skin types leaving a very natural look. Its quality is definitely up to the mark, and if you match your shade correctly, this is better than any international one.
Image Source: Facebook
Keeping in mind the Asian skin tone and climatic conditions of Pakistan, Masarrat has done a brilliant job on her cosmetics.
6. J. Dot
Junaid Jamshed’s namesake brand also has a cosmetics line. The line features several types of face powders, lipsticks, blushes, and eyeliners. JJ has always had great quality in clothing, and while we may not have tried the makeup line, we’re sure it’s excellent!
Image Source: Twitter
Stay tuned to Brandsynario for the latest news and updates.
The majority of schools in Pakistan are associated with CIE (Cambridge International Examinations). This is a British-based examination procedure that awards the final grades of O and A levels to the students. So what went wrong this year?
CIE’s Coronavirus Complications
Much of this year featured conflicting statements by the organization. First, they remarked that students who had to give exams in June will now give in November. Then they proceeded to cancel November. Later, they announced the policy that students did not know would end up in this.
CIE announced that schools would send “predicted grades” to their students. CIE will view them alongside transcripts of each student. Ultimately, a final grade will be awarded, which they think the student would have gotten had they sat for an exam.
Image Source: Pakistan Today
What Went Wrong?
Although Cambridge examinations – more often than not – yield unfair results, this time was different. This time the unfairness was taken to an unimaginable level. Students who had the capability of getting A’s and A*’s were handed grades ranging from C-E.
A single reason can also not be decided upon in terms of why they were graded like that because there are too many different stories. Students who had A’s throughout their transcript also ended up in the same boat as those who did not have A’s.
Image Source: Itv.com
While O level students’ future was hampered by this unfair grading system too, their situation is still not as bad. For A level students, these unimaginable grades mean that they can not go to any university of their choice now. They will either have to take a gap year and re-take exams, or they would have to settle for less.
Waiting anxiously for 8am. Meanwhile hearing of students at a high achieving local school being awarded C grades (CIE results already out) after being predicted A and A* by their school. What a mess this is.
So, Cambridge Announced the CIE result today and I know it was a very weird experience because we are getting graded for exams we didn’t even give in the first place. Here are my thoughts on the entire thing.
This has been a topic of discussion quite a few times, but never has it been more clear. Pakistan’s colonial hangover, this year, has resulted in the majority of its up and coming youth to be dealt with unfairly. Their futures are on the line now.
Many are saying that as long as we stick to the British as the supreme and as the authority, we will be treated this way. Why can’t Pakistan establish an education system that could provide for our examinations and method of grading? Well, we can’t because our education budget allocation gets reduced each year.
For the foreseeable future, CIE will continue to affect the mental health of so many children, and there is no remedy for it.
Stay tuned to Brandsynario for the latest news and updates.
In support of the efforts made by the World Food Programme (WFP) to provide food parcels to those affected by the Beirut Port explosion, Careem is offering its customers the opportunity to turn their Careem Rewards points into donations to WFP.
Through the Careem Super App, customers will be seamlessly able to donate their points from several countries where the company operates, including Pakistan, Jordan, Iraq, Lebanon, Palestine, Morocco, and Egypt.
With about 300,000 people displaced from their homes as a result of this disaster, Careem aims to enable its customers to extend a helping hand to the people of Lebanon through this campaign. Careem invites its community to join hands and stand together with those affected by the Beirut Port incident.
Here is how you can play a role in helping those in need:
Step 1: Open Careem Super App and tap on your ‘Reward Points’ at the top right
Step 2: In Careem Rewards, scroll down to ‘Donations’ and Choose ‘Support Lebanon with Relief.’
Step 3: Tap on ‘Donate’ once the below screen appears
The Higher Education Department (HED) Punjab recently unauthorized 23 sub-campuses of seven private sector universities. He also ordered them to stop enrolling more students.
These 23 sub-campuses were operating without Punjab Governor’s approval, who is the patron of the universities. Therefore, the next step would be HED taking legal action.
If the universities fail to get the governor’s approval, the next phase will be the closure of these sub-campuses. And getting the approval might be difficult. HED sources conveyed that the sub-campuses did not meet the minimum academic, management, and legal requirements set by the Punjab government.
Unauthorized sub-campuses
At the top of the list is The University of Central Punjab (UCP), a project of Punjab Group of Colleges. The eight unauthorized sub-campuses include:
Rawalpindi,
Gujranwala,
Gujrat,
Faisalabad,
Multan,
Sialkot,
Sargodha and
Bahawalpur.
The 4 of the 23 unauthorized sub-campuses belong to The Superior College. They are located at:
Faisalabad,
Sargodha,
Khanpur
and Bahawalpur.
Image Source: superiorcolleges.edu.pk
The National College of Business Administration and Economics (NCBA&E) has four sub-campuses:
Gujrat,
Sialkot,
Bahawalpur
and Rahim Yar Khan.
The University of Lahore (UoL) has three unauthorized sub-campuses:
Islamabad,
Gujrat
and Pakpattan.
Image Source: Linkedin
Qarshi University has two unauthorized sub-campuses:
Lahore at Canal Road
and Ferozepur Road.
Meanwhile, The University of Management & Technology (UMT) and the Hajvery University both have one unauthorized sub-campuses situated in Sialkot and Sheikhupura, respectively.
HED’s Stand
An anonymous senior HED official said that some of the unauthorized sub-campuses were offering unlawful and illegal academic programmes without accreditation, and that was an offense of a severe nature. He continued to say that a few of those very programmes were being offered beyond statutory approvals of the Patron (Governor Punjab).
The anonymous official in talks with a publication said:
“This shortage of teaching faculty has a direct bearing on the prescribed benchmarks of quality of education and student-teacher ratio.”
For instance, in one of UoL’s sub-campuses, there were only 32 Ph.D. faculty against the requirement of 44. He also said that the accreditation process about the sub-committee of the Accreditation Committee was also compromised.
In the past, a similar situation came up concerning private and public universities in Punjab. HED officials told the select committee formed to deal with the current situation that the significant casualties than were transparency, suitability, quality, and legality. And all that at the cost of the enrolled students’ future.
Secretary HED Punjab, Sajid Zafar Daal, said their first step was to ensure that universities immediately stop the intake of students. He added, “We are arranging a meeting of the Accreditation Committee early to assess these sub-campuses and then recommend legal actions against them.”
Stay tuned to Brandsynario for more news and updates!
It’s always exciting when a new car enters the market, but it is even more exciting when a new bike enters the market!
Although many individuals prefer cars over bikes for many reasons, there are many enthusiasts who rather buy a bike than a car.
There are many reasons for this thinking. Bikes are cheaper to afford, they can get you out of traffic through small openings, if you are a single person and travel without family its convenient, takes up little space, etc.
A new and super-exciting bike has entered the markets and has become the latest talk of the town. It is none other than the newly launched Yamaha YB125Z DX (125cc).
https://youtu.be/w0M59GDmIWw
The bike was teased by horsepower.com.pk nearly a week ago.
Yamaha has revamped the older version of the YB125Z DX and has relaunched the bike. For those who own or have seen it up in person, it has the same Bodystyle as its predecessor but has minor improvements.
Best Features Of The Newly Launched Yamaha YB-125Z DX
PC: tacbz.com
Here are some of the best features it has to offer its riders:
1. Comfort
Yamaha wants to offer the best of the best features to its consumers. Hence, the Japanese manufacturer does whatever it takes to offer a comfortable ride. Unlike many other bikes from other brands that are cheaper in cost and use low-quality material, the Yamaha brand uses high-quality fabric and materials so that each trip, long or short is comfortable.
2. Stylish Look
Who doesn’t want to flaunt their new bike in front of their family and friends? The Yamaha YB125Z DX is an attractive looking ride. Although it has not changed much in looks, it is a ride that others will surely notice.
The revamped bike has received cosmetic upgrades, including alloy wheels, a single front disc brake, front ventilated disc brakes and alloy rims, a new sticker as well as a mud flap for the front fender.
3. Overhead Cam Engine (OHC)
The Overhead Cam Engine equipped in the Yamaha bikes allows riders to enjoy a smooth performing ride every time. The engine provides smooth running of the motorbike and helps in keeping its parts maintained. It gives almost zero vibrations and is coupled with balance shafts.
4. Yamaha Brand Name & Build-Quality
PC: DieselStation
Many automotive enthusiasts are head-over-heels for Japanese brands. There are plenty of reasons for this. Although Yamaha officially entered Pakistan roughly five years ago in the motorbike markets, it has slowly and steadily become a people’s favorite.
Reportedly, Japanese brands compared to many local ones offer cars and bikes that are much better in performance, build-quality, and have more features to offer for a price-tag which is not too different than a local car.
5. Yamaha YB125Z DX Price In Pakistan
Reportedly, the Yamaha YB125Z DX is priced at Rs. 163,500, which is Rs. 12,500 more than the regular YBZ-125, but is also a decent Rs. 24,400 less than its biggest rival in the market. Given the features, and how it has a very good price point leverage in the market, the Yamaha can prove to be a successful variant.
Which Yamaha bike has impressed you the most? Share your thoughts with us in the comments below.
Stay tuned to Brandsynario for more news and updates.
The famous Urdu poet, Rahat Indori, passed away at the age of 70 due to a heart attack. He was hospitalized in Indore India after being tested COVID positive. Rahat Indori’s son, Satlaj Indori, reported, “He was admitted for coronavirus treatment but died after suffering a heart attack.”
In what became his last post, Rahat Indori said, “After initial symptoms of Covid-19, my corona test was done yesterday, which came out positive. Pray that I defeat this disease as soon as possible.”
A poet, A teacher, and a Lyricist
You might know him as the lyricist of ‘M Bole to’ from the Bollywood movie ‘Munna Bhai MBBS.’
His career as a poet spanned over 50 years. And in that time, he produced many poems. Although all of them were great, we have compiled some of the best works of the poet. Let’s pay tribute to him by remembering his work.
Image Source: Google Play
Through his poetry, he tackled significant issues of society. For instance, in one of his couplets, he talked about how destruction is destruction, regardless of what gets destroyed. The couplet read:
“Mujhe Khabar Nahin Mandir Jalein Hai Ya Masjid Meri Nigaah Ke Aage To Bas Dhuaan Hai Miyan”
Some Samples of his Best Work
Image Source: Twitter/khadimkhan909
In another utterly mesmerizing piece, Indori shares his opinion on modern love, “Bichhar Ke Tujhse Kisi Doosre Se Milna Hai, Yeh Faisala Bhi Isi Zindagi Main Karna Hai.”
Image Source: sadpoetry.org
Image Source: Youtube
The teacher turned poet, and Indian lyricist was known to speak about inequality. He voiced his opinion on politics, especially against the religious polarization happening within India. His words were used as slogans:
“Kisi Ke Baap Ka Hindustan Thodi Hai
Lagegi Aag to Aayenge Kai Makan Zad Mein,
Yahan Pe Hamara Hi Makan Thodi Hai”
Alongside this, he would also occasionally write on love.
Stay tuned to Brandsynario for more news and updates!
Coors Light allegedly copied the Evian France logo, and Evian France is not having it. You can see that through the savage response by the brand on Twitter.
Coors Light, a well-known beer brand, recently released a revamped look for its beer. Just last week, they unveiled a modern look for its packaging and assured the fanbase on Twitter that its still the “same mountain cold refreshment.” The brand’s new look has mountain iconography and red wordmarks at the base, and underlining the logo is gray text.
Evian France, a spring water brand, is also linked to the mountains. The brand goes as far as saying:
“We can’t take credit for our water: A long 15-year journey through the French Alps gives it naturally occurring electrolytes and minerals and that distinctive cool, crisp taste. We sustainably collect what nature gives us at the source so you can enjoy natural spring water anytime, anywhere.”
And as expected, they were not happy with Coor Light’s new identity. They took to twitter how they felt. The French brand for water said, “Beautiful!” But that was sarcastic, and you know it by the question that followed, “Should we send you our graphical guidelines next time?”
Someone’s pissed…
Beautiful!! Should we send you our graphical guidelines next time? 😘 https://t.co/fpJl7yIWk8
Now now, no need to get all political. But I guess when you target someone, be ready for their fan attack as well. The political fan gets offended politically. He announces taking back Louisiana if Coors Light does not change the logo back.
The subtle sarcasm is always the best. I mean, imagine some saying, “Please sell this in France. It will be the best way to drink beer while everybody thinking it’s water😝.” Even I, with no french linkage, am laughing hard.”
Please sell this in France. It will be the best way to drink beer while everybody thinking it's water😝.
Humor aside, it is not like the two bottles will be indiscernible if placed side by side. Fairly recently, Evian has also modified its look. They have removed almost all labels. The new bottles are colorless, do not contain the brand’s logo of the mountain, and are transparent. The singular trace on the bottle is the pink shade drawing the brand name.
So while it’s not hurting Evian’s business, it surely is hurting Evian’s sentiments. Anyway, when events like these happen with well-known brands copying each other, one can only wonder, are we down on creativity?
Stay tuned to Brandsynario for more news and updates!
So, you think your job is the craziest? Drives you insane? Wait till you read what we have for you. As kids, the most question we’ve all heard growing up is, “What do you want to become when you grow up?” And the answers, such as a pilot, doctor, the engineer always brought a smile on the parents’ faces. Right? But little did some parents know that their children would end up opting for the weirdest professions. When we say this, you have to believe us.
Here’s a list of 10 such crazy and weird jobs in the world that you will not believe even exist:
1. Pet Food Taster
Image Source: Thing Link
Yes, you read that right. The job of a ‘Pet Food Tester’ is to chew animal food before it is certified, okay for pets.
2. Waterslide Tester
Image Source: Career addict
If you love waterparks, this might be the best option for you. Water Slide Testers have to check all aspects of safety and make sure these rides are safe.
3. A Professional Cuddler
Images Source: Facebook
4. Professional Sleeper
Image Source: Weird Jobs
An ideal job for people who love to sleep. What more would you want? Imagine getting paid for sleeping!
But here’s the real deal. It’s not easy.
NASA wanted to examine the effects of lying still for 70 days, which is approximately how much time it takes to travel to space.
So, what they did was hire volunteers to check and paid them $18,000 or £12,000 to lay in bed and sleep.
5. Teddy Bear Surgeon
Image Source: Science Photo Library
A few of you might not know this, but there’s a famous store called ‘Build-A-Bear’. At Build-a-Bear outlets, they have technicians whose job it is to sew arms, legs, and eyes back on to ‘injured’ teddy bears.
6. Chocolate Engineer
Image Source: EduAdvisor
Who wouldn’t love this?! This job does sound like a dream job! The role of a Chocolate Engineer is to design new recipes for chocolates. Wow. Are you experimenting with chocolate, huh?
7. Panda Nannies
The Giant Panda Protection and Research Centre in China employ staff known as Panda Caretakers or Panda Nannies. Their job is to look after the pandas at the center.
8. Wrinkle Chaser
Image Source: Details Style Syndicate
This is one satisfying job! The job of wrinkle chasers is to make sure there are no creases on shoes when they are whisked out of the factory.
9. Gross Stunt Tester
Image Source: Buzzfeed
They have ever seen reality shows and random videos where people munch on bugs and creepy crawlers? Yup. These crazy guys are called Gross Stunt Testers, and their job is to eat everything that’s just gross.
10. Wedding Guest
Image Source: Weddig Source
Yeah. You read that right. Imagine just dressing up, attend a get paid? How awesome would that be? In Japan, there’s a part-time job opportunity where people double up as wedding guests. Get paid and get free food. LOL.
If you were to opt for any of these, which one would you go for? Let us know in the comments below!
Stay tuned to Brandsynario for the latest news and updates.
Even where COVID hit hard, social distancing and lockdown have controlled the situation. However, COVID has not just ruined people’s health; it has also gravely injured the business world. The effects have been such that significant brands are shutting off their stores to limit their losses. We have compiled a list of 5 international brands that are closing their stores due to the pandemic.
1. Starbucks 400 stores (over 18 months)
On June 10, Starbucks, the popular coffee chain, announced it would close almost 400 company-owned stores over 18 months within the US. Additionally, it will also close 200 stores in Canada. However, the closures will be offset by the development of new stores, bringing the total number of Starbucks stores up by a net 300 locations by the end of the 2020 fiscal year.
Image Source: pymnts.com
2. Victoria’s Secret: 250 stores
Victoria’s Secret outlet at Herald Square in Manhattan has remained closed for four months. The accrued monthly rent is up by $937,000. The retailer’s parent company told the landlord, “It will be years before retail has even a chance of returning to New York City in its pre-COVID form.”
Although the landlord’s lawyer Stephen Meister said:
“SL Green and landlords across the city have worked with retailers large and small to protect jobs and New York’s tax base during this crisis. But Victoria’s Secret is a multibillion-dollar, publicly-traded conglomerate exploiting the situation in an attempt to avoid paying its contractual rent obligations.”
3. Dunkin Donuts
The brand that is not just known for its donuts but also its sandwiches for breakfast will be closing 450 stores. It reported the ending of the partnership with gas station chains on July 6. Consequently, all the stores located in Speedway gas stations will be shutting down. One of the brand’s representatives said that these are stored located in smaller locations and have limited menus. They are supposed to shift the focus ta their standalone restaurants now.
Image Source: cheetah
4. McDonald’s: roughly 200 restaurants
McDonald’s announced, on July 28, that it will be closing 200 stores this year. 50% of these stores on the list are within Walmart stores. According to the brand, these outlets generate meager sales. These openings, however, will offset the closures. 400 of the 950 new stores opening worldwide will be in China.
5. Burger King – 100 stores
Restaurant Brands International will be closing hundreds of units from Burger King, Tim Hortons, and Popeyes Louisiana Kitchen. And hence, the brand expects no net unit growth at least this year.
The company said:
“All of this, as we’ve said in the past, is aimed at improving the profitability of our franchisees and our system. These restaurants that we close were in good trade areas that have evolved, and they’re no longer in the right trade area. We’re reopening new stores with better unit economics, better image, better experience, better technology.”
Image Source: Insider
These are five international brands among many that are closing off. We should also mention that Zara has also announced closing 1,000 stores worldwide over two years. And since closing off stores means laying off workers, we can only wonder how far fetched COVID’s effects will be.
Stay tuned to Brandsynario for more news and updates!
