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Alibaba.com Introduces Trade Assurance in Pakistan, Enabling Local SMEs to Trade with Enhanced Confidence

By
Sania Saeed
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The 2025 Alibaba.com Pakistan Supplier Export Summit brought together more than 500 SME representatives from Sialkot

Sialkot, Pakistan, December 18, 2024 – Alibaba.com, a leading global business-to-business (B2B) e-commerce platform, today announced the launch of Trade Assurance in Pakistan, enabling local small and medium-sized enterprises (SMEs) to trade with enhanced confidence. With this launch, Pakistan joins the ranks of a select few markets where Alibaba.com has introduced this valued service for suppliers.

The launch was announced at the 2025 Alibaba.com Pakistan Supplier Export Summit, held in Sialkot, a hub of industrial excellence. At the event, Alibaba.com shared insights into the growth opportunities and emerging trends within the global apparel industry, which is projected to reach a market size of $1.79 trillion in 2024, with a compound annual growth rate (CAGR) of 2.81% from 2024 to 20281.

“Alibaba.com’s decision to hold the Pakistan Supplier Export Summit in Sialkot underscores the city’s industrial importance and potential,” said Ikram Ul Haq, President of the Sialkot Chamber of Commerce and Industry. “This event has brought immense value to our local businesses by connecting them with global opportunities and introducing the tools needed to succeed in international markets. Initiatives like this reflect Alibaba.com’s dedication to supporting Sialkot’s SMEs to grow and thrive on a global scale.”

Bringing Peace of Mind to Pakistani Suppliers

Global B2B trade can be fraught with challenges, including concerns over costs, product quality, shipment timelines, and more. Trade Assurance, a proprietary order protection service offered by Alibaba.com, alleviates some of these risks, providing both suppliers and buyers with confidence throughout the entire transaction process. Suppliers who opt for this service can conduct business with peace of mind, knowing that their transactions are securely safeguarded by a trusted platform. The service stipulates that the buyer makes payment at the time of purchase, with the funds held in escrow by Alibaba.com until the buyer confirms the satisfactory receipt of the order within a reasonable timeframe.

“Pakistan represents a high-potential supplier market for Alibaba.com, boasting robust production capabilities and a diverse range of product categories that capture substantial global buyer interest. To capitalize on this potential, we have introduced the Trade Assurance service in Pakistan. This service is designed to foster trust between suppliers and global buyers while streamlining transaction processes. Our goal is to enhance efficiency and unlock new business opportunities for Pakistan suppliers to support their growth and success,” said Roger Luo, Head of Southeast Asia at Alibaba.com.

Participating suppliers stand to benefit significantly from Trade Assurance, as the service not only enhances buyers’ trust in them but also allows them to build a robust online transaction history. By enhancing their online profile, suppliers can improve their ranking and visibility on Alibaba.com, ultimately leading to a wealth of future business opportunities.

“Trust is the foundation of success in international trade. When dealing with buyers from different parts of the world, ensuring that both sides feel secure is critical. Trade Assurance bridges this trust gap by offering payment protection and transparent processes, which are crucial for fostering long-term relationships. With this service, buyers feel confident placing large orders, and sellers like us can focus on delivering quality products without worrying about payment risks,” said Tayyub Hussnain, Founder of Norwich Streetwear, a Sialkot-based verified supplier on Alibaba.com specializing in custom apparel. In 2023, the company secured more than $1 million’s worth of orders through Alibaba.com.

“We are thrilled to bring Trade Assurance to Pakistan. Conducting transactions through this service will enable Pakistani SMEs to build a robust online transaction history, bolster their credit ratings, and enhance their reputation with global buyers. We believe the comprehensive order protection it offers can reduce trade barriers for SMEs, opening pathways for them to flourish in the global marketplace,” said Summer Gao, Head of Global Supply Chain Services at Alibaba.com.

Supporting Pakistani Apparel Suppliers

The 2025 Alibaba.com Pakistan Supplier Export Summit brought together more than 500 SME representatives from Sialkot to explore emerging business trends, innovative technologies and future-ready solutions poised to redefine their operations in the digital era. Recognizing Pakistan’s strong position in the apparel sector, Alibaba.com highlighted the potential for local businesses to penetrate international markets, driven by global demand for quality apparel products.

To bolster Pakistani clothing suppliers, Alibaba.com has recently introduced a suite of services tailored specifically for the apparel industry, offering tools and resources that enhance product visibility, streamline operations and facilitate connections with buyers worldwide. This strategic focus on the apparel sector aims to help Pakistani businesses maximize their growth potential and strengthen their presence in the competitive global market.

 

Russia Develops Cancer Vaccine Set to Launch in Early 2025

By
Yousuf Yaseen
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Russia Develops Cancer Vaccine Set to Launch in Early 2025

Andrey Kaprin was quoted by Russia’s state-financed agency, TASS, as the General Director of the Russian Ministry of Health’s Radiology Medical Research Centre. Alexander Gintsburg, the director of the Gamaleya National Research Centre for Epidemiology and Microbiology said that it has been tested on mice, demonstrating that the said vaccination can weaken tumour outcomes.

Read more: GSK Gets Positive Results for Type of Blood Cancer Drug Trial

President Vladimir Putin himself has likewise pointed out that Russian scientists are almost prepared to come up with cancer vaccines. He said in February, “We are very close to making what is called the cancer vaccines and the immunomodulatory new generation drugs.”

Even though the vaccine’s formal name and cancer types it targets are still unknown, other nations are investigating comparable developments. According to Newsweek, the British government has teamed with the German biotech business BioNTech to develop personalised cancer treatments. Gintsburg went on to say that artificial neural networks might dramatically shorten the process of generating personalised vaccines, potentially lowering it to less than one hour.

In parallel, pharmaceutical giants Moderna and Merck & Co are also working on their own experimental cancer vaccines. A mid-stage clinical trial of their vaccine indicated that it could reduce the risk of melanoma recurrence or death by 50% over a three-year period.

Stay tuned to Brandsynario for the latest news and updates.

YouTube 2024 – 10 Pakistani Creators Taking the World by Storm

By
Warsha Kashif
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YouTube 2024 - 10 Pakistani Creators Taking the World by Storm

YouTube’s eagerly awaited 2024 End-of-Year List is here, and for Pakistani content creators, it’s nothing short of a celebration. YouTube showcased the most well-liked videos and creators in Pakistan this year, providing an insight into the content trends that won hearts both locally and internationally.

Pakistani YouTubers are officially making waves, as seen by the startling 60% rise in content hours and the 65% of watch time that comes from viewers worldwide. Who, then, was included in this year’s renowned list? Let’s take a look.

The Top 10 Creators of 2024: Who’s Who?

1. Ducky Bhai

The OG king of Pakistani YouTube is back on the list. Ducky Bhai’s satirical videos and entertaining commentary have earned him a massive following of 8.35B with 1.81B video views. 

2. Kitchen with Amna

Kitchen with Amna is your go-to YouTube channel for mouth-watering Pakistani recipes! Her channel is overflowing with such delicious recipes (and followers which have now surpassed 4M) that even a scroll will have you drooling, and your stomach grumbling!

3. Arshad Vlogs

For a slice of drama and humour, Arshad Reels delivers short, punchy videos that speak directly to Gen Z. Also known as Zainab ke Papa, his channel has recently blown up, gaining 412K followers, due to his adorable and funny daughter, Dua.

4. Rajab’s Family

Get to know the family that is transforming healthy entertainment! Your one-stop channel for family-friendly vlogs full of humour, mischief, and touching moments is Rajab’s Family. This channel is a comfort binge for everyone, whether they are trying new things or pranking their family. Rajab’s Family has also massively grown on YouTube recently, hitting 4.71M subscribers. 

5. Anaya Eshaal Family

This is another family vlog channel that’s all about good vibes and relatable content. Anaya Eshaal Family brings a mix of vlogs, pranks, and celebrations that keep their loyal viewers (8.79M!) hooked.

6. Sistrology

Sistrology creates accessible and interesting content by combining lifestyle advice, beauty recommendations, and amusing sibling banter. Their content is loved by their 5.03M subscribers who consider the sisters their online best friends who share life tips while making you laugh.

Read more: YouTube: The Catalyst for Pakistan’s Thriving Drama Industry

7. Chota Ali Vlogs

Chota Ali provides his audience with vlogs that are full of action and excitement. His 16.2M subscribers are often left captivated by his energetic, youthful vibe and storytelling.

8. Fatima Faisal

Fatima Faisal is the queen of lifestyle content. From trendy fashion hauls to university vlogs, her channel is a mix of aesthetics and information. In a short span of time, Fatima has gained significant popularity, hitting 2.53M subscribers.

9. Shirazi Village Vlogs

Two kids who took over the internet by storm are Shiraz and his sister Muskan. Their simplicity and innocence captivated the nation, be it on the TV or YouTube. Currently, their YouTube channel has 1.71M subscribers. They offer viewers a look into rural Pakistani life. From the beauty of village culture to traditional crafts and cuisines, Shirazi Village Vlogs takes viewers on a journey that’s both educational and heartwarming.

10. Imtiaz Ahmad, Dr.

Do you need wellness and health advice? A myriad of medical advice debunked myths, and useful strategies for maintaining good health can be found on Dr. Imtiaz Ahmad’s channel. We all wish we had this doctor on speed dial! But for now, his 1.35M followers enjoy free advice and so can you.

Changing the Content Game

Whether it’s humour, adventure, health, or family entertainment, these creators are not only establishing trends but also giving millions of people a sense of belonging and comfort.
Furthermore, it is evident that Pakistani creators are receiving recognition on a global scale, as audiences from around the world account for 65% of their viewing time.

The YouTube End-of-Year List for 2024 is more than just a ranking. It’s proof of the creativity and global appeal of Pakistani creators. From making us laugh to inspiring us, these top creators are truly defining the landscape of YouTube entertainment in Pakistan and beyond.

Stay tuned to Brandsynario for the latest news and updates.

Rajab Butt Reveals Surprising Truth About His Acting Journey with Kinza Hashmi

By
Sania Saeed
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Rajab Butt's lavish wedding, which took place earlier this year, made him a trending topic. From showering dollars to gifting items.

Pakistani social media sensation Rajab Butt, who is famous for his family-centric YouTube vlogs and viral wedding celebrations, has revealed an interesting chapter from his past. Known for his hilarious content and luxurious lifestyle, Butt disclosed that his journey into entertainment began with an unexpected acting debut alongside actress Kinza Hashmi.

The Acting Revelation

In early December, Rajab Butt unveiled his short-lived acting career during a podcast interview. He shared that he played the lead opposite Kinza Hashmi in a love story. The drama revolved around a village boy who pursued success in the city, only to return to heartbreak. This revelation came as a surprise to fans, many of whom were unaware of his on-screen pairing with the popular actress.

Social Media Stardom

Leaving the acting industry, Butt found fame through YouTube by doing vlogs. His funny shenanigans with family members have become a nationwide favourite. His success is so grand that people say he gives massive publicity to smaller channels by including them in his videos- even they start enjoying success in terms of popularity.

A Life of Luxury and Controversy

Rajab Butt’s lavish wedding, which took place earlier this month, made him a trending topic. From showering dollars to gifting extravagant items like a gold-plated iPhone and even a lion cub, the celebrations drew both admiration and criticism.

Read more: Rajab Butt Earns 40 Lacs from TikTok—But Where is He Really Spending it?

After that, the Wildlife Department raided his home, confiscated the lion cub, and briefly detained him for illegal possession of exotic animals.

Philanthropy Amidst Fame

Despite all the controversies, Butt revealed that he contributes a major portion of his 3–4 million PKR monthly income from live sessions on TikTok to charities. He is doing some philanthropy work for underprivileged families, particularly with wedding expenses for girls.

Stay tuned to Brandsynario for the latest news and updates.

Mahira Khan: How Viral Photos with Ranbir Kapoor Almost Ended her Career

By
Sania Saeed
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Mahira Khan revealed the emotional toll the viral photos took on her. She admitted to having serious doubts about her career.

Mahira Khan has been much talked about over the years due to her highly notable performances in both films and television. Popular for her role in Bollywood hit Raees, Mahira’s career is very much defined by exceptional acting talent and strong screen presence. However, it was in 2017 when a moment of personal vulnerability became a major talking point, attracting media attention as well as public scrutiny.

The Controversial Photos and Public Backlash

The controversy was sparked when Mahira was photographed smoking with Bollywood actor Ranbir Kapoor in New York, which triggered waves of gossip and criticism. A lot of people focused on her outfit and smoking habits and even speculated about a romantic link between the two. Despite all this intense scrutiny, Mahira chose not to comment on the matter at that time, keeping her silence in the face of controversy.

Mahira Khan spotted with Ranbir Kapoor
Mahira Khan spotted with Ranbir Kapoor

The Emotional Impact of the Photos

In an interview earlier this month, Mahira revealed the emotional toll the viral photos took on her. She admitted to having serious doubts about her career, recalling how she feared it was over. “I remember reading an article and thinking, ‘Is my career over?'” she said, describing how the incident affected her both professionally and personally. The actress revealed she could barely get out of bed and had tears every day, given the immense weight of judgment from people.

Read More: Mahira Khan Reflects: “No Other Job Would Let Me Smile the Way Acting Does”

Overcoming the Struggles

Despite the intense negativity, Mahira did not let criticism define her. She explained that she chose silence then, believing that speaking out wouldn’t have made a difference. Over time, she overcame the challenges and continued working, rising above the personal and professional setbacks.

The photos, taken during Mahira and Ranbir’s meeting at an event in Dubai, became one of the most talked-about moments in the media in 2017. Mahira’s resilience ultimately won over the backlash, allowing her to continue flourishing in her career.

Stay tuned to Brandsynario for the latest news and updates.

Oscars Highlight Sanjay Leela Bhansali’s Deewani Mastani from Bajirao Mastani

By
Sania Saeed
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Bajirao Matani brought history alive, with sets that were absolutely striking, costumes so delicate yet so detailed performances.

Sanjay Leela Bhansali’s Bajirao Mastani is widely regarded as one of the most iconic films in Indian cinema. Released in 2015, the film, which stars Ranveer Singh, Deepika Padukone, and Priyanka Chopra Jonas, received both critical and commercial success. Known for its lavish sets, intricate costumes, and powerful performances, Bajirao Mastani made a lasting impact on audiences worldwide. The song Deewani Mastani is one of the most memorable elements of the film. Audiences continue to celebrate it for its beauty and elegance.

Oscars Acknowledgement

In mid-2024, the Academy Awards honoured this masterpiece by posting a clip of Deewani Mastani on their official Instagram page. The video captures Deepika Padukone’s elegant performance as she dances on the opulent set of the film, radiating ethereal charm. This global recognition by the Oscars shows the cultural influence of Bajirao Mastani and its ability to transcend borders with its music and visuals.

 

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A post shared by The Academy (@theacademy)

 The Grandeur of Bajirao Mastani

Bajirao Mastani brought history alive, with sets that were absolutely striking, costumes so delicate yet so detailed, and powerful performances. Directed by Sanjay Leela Bhansali, the film captures the emotional depth of events, bringing them within the reach of the audience into the modern era. In terms of period films, Bajirao Mastani raises the bar for authenticity and grandeur in historical storytelling.

Read more: Hira Mani’s Comparison Of Ranbir Kapoor To Sami Khan Spurs Debate

A Landmark in Indian Cinema

With a worldwide box-office gross of ₹356 crore (approx PKR 11,676,867,640), Bajirao Mastani became a landmark in Indian cinema. The film received multiple National and Filmfare Awards, recognized for its performances, direction, and music. Deewani Mastani, in particular, remains a testament to Bhansali’s cinematic brilliance and the enduring appeal of Indian cinema on the global stage.

Stay tuned to Brandsynario for the latest news and updates.

Netflix Holiday Movie Guide: 10 Must-Watch Movies This Season

By
Mahnoor Rashid
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Holiday movies - Netflix

The holiday season has arrived, and it’s the perfect excuse to sit in bed with a warm drink, a cosy blanket, and a festive movie marathon. This year Netflix has an incredible selection of holiday films that capture the joy, love, and wonder of the holiday season. Whether you’re in the mood for feel-good family flicks, romantic comedies, or animated adventures, there’s no shortage of options. Here are the top 10 holiday movies you can enjoy this season to make your celebrations even brighter!

1. Family Switch

This hilarious and touching comedy is perfect for a family movie night. A body-swapping mishap leads to chaotic fun and plenty of heartwarming moments. Two best friends get to experience each other’s life that they once envied. The end shows a moment of gratitude for what they have and a deeper appreciation.

Read more: Netflix’s ‘Squid Game: Unleashed’ is Open For Non-Subscribers

2. That Christmas | Netflix

An animated delight, this film captures the magic of the holidays. With its enchanting visuals and sweet storytelling, it’s a treat for kids and adults alike. The animation style is soft which pairs perfectly with the heartfelt storyline of the movie. The movie is filled with laughter, adventure, and, of course, the true meaning of Christmas.

3. Klaus

A beautifully animated tale about an unlikely friendship that transforms a town. This modern classic is full of holiday warmth and charm. Klaus is an ideal movie to watch with siblings on a weekend.

4. The Princess Switch | Netflix

Vanessa Hudgens shines in this charming story about two lookalikes who trade lives during Christmas. It’s lighthearted, romantic, and full of festive spirit. One is a duchess, and the other is a commoner. The two switch places to experience life as the other, leading to hilariously chaotic and romantic outcomes.

5. Arthur Christmas

Ever wondered how Santa delivers all those presents? This animated gem gives a fun, behind-the-scenes look at the holiday operation, with plenty of laughs along the way. The movie adorably captures the spirit of young Christmas energy.

6. Best Christmas Ever 

Reunions don’t always go as planned, and this comedy proves it. The plot of the movie is packed with surprises, misunderstandings, and heartfelt moments. The humour in the movie makes it a perfect holiday pick.

7. Daddy’s Home 2

This laugh-out-loud sequel follows two families as they navigate the chaos of the holiday season. With Will Ferrell and Mark Wahlberg leading the way, it’s bound to deliver laughs. With the arrival of their own fathers in the house, chaos ensues. It’s a funny take on family dynamics and holiday drama.

8. Almost Christmas 

This family dramedy is equal parts funny and emotional. It’s a story of a family trying to come together for Christmas, despite their many differences. The challenges they incur are relatable and give you a more empathetic perspective for your family.

9. Elf

Will Ferrell stars in this modern Christmas classic about a human raised by elves. It’s full of hilarious moments and a heartwarming message about holiday cheer. It’s an inspiring story, with a beautiful reminder to appreciate what you have.

10. The Noel Diary 

This tender drama tells a tale of love, loss, and healing during the holiday season. The movie’s storyline follows a man who returns home for Christmas and finds his late mother’s journal, which leads him on a journey to uncover family secrets and find love.

These movies are not only heartfelt but inspiring. The stories, characters, and plots ensure that when the movie ends you’re filled with gratitude and holiday spirit.

Stay tuned to Brandsynario for more news and information.

Restrictions on X Causing Minimal Impact as Less than 2% Pakistanis Use It

By
Usman Kashmirwala
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X

The ban on social media platform X (formerly Twitter) has created a heated debate in Pakistan. State Minister for IT Shaza Fatima Khawaja clarified that the decision, taken by the Pakistan Telecommunication Authority (PTA) under directives from the Ministry of Interior, has very minimal implications, affecting just 2% of the population.

Balancing Security and Connectivity

Responding to a question in the National Assembly, the minister pointed out that the restriction on X is not free speech under attack. She defended it by saying that it falls in keeping with national security priorities at sensitive periods like when the Shanghai Cooperation Organisation or SCO had their summit recently.

To address the connectivity issue, Khawaja explained that there is quick reaction from the government. “Teams worked overnight to address such disruptions to cause minimal impact upon users,” she said

Social media platform X blocked in Pakistan over national security, ministry says | Arab News
Source: Arab News

Potential of Improvement

While Khawaja noted a 28% improvement in internet speeds and a 24% increase in mobile internet users over the past year, challenges remain. Pakistan ranks 198th globally in internet speed, according to the World Population Review. With an average mobile internet download speed of 19.59 Mbps and a broadband speed of 15.52 Mbps, the country lags behind war-torn Palestine, Bhutan, and even Libya.

This is in stark contrast to global leaders like the UAE, where internet speeds are over 200 Mbps. Neighbouring countries like Iran and India also outperform Pakistan in connectivity.

X is Blocked in Pakistan For the (Bloody) Poor Only
Source: Pro Pakistani

Investments in Digital Infrastructure

The government is putting its emphasis on fibre-optic infrastructure as part of the strategy to improve digital access. IT exports increased by 25% in November, further proving the sector’s scope for economic growth. Khawaja emphasized that the government is committed to enhancing digital infrastructure while meeting the requirements of national security.

Read More: Elon Musk’s X TV App Is Here: What’s Next?

Public Anger and Future Scenario

For many, the restrictions on X symbolize broader frustrations with Pakistan’s digital landscape. Despite improvements, slow internet speeds and limited access continue to hinder productivity and global competitiveness. However, technological advancements and ongoing investments offer hope for future progress.

Striking the Right Balance

This is a broader struggle because as Pakistan grapples with security concerns and the need for digital expansion, the debate over platforms like X will always underscore this. The government must walk the tightrope between protecting national interests and fostering a connected, inclusive digital ecosystem.

In a world increasingly reliant on technology, the path forward demands not just infrastructure upgrades but also transparent policies that respect citizens’ digital freedoms.

Stay tuned to Brandsynario for latest news and updates

Pakistan Issues Visas to 84 Indian Pilgrims to Visit Religious Sites

By
Usman Kashmirwala
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Indian Pilgrimage in Pakistan

Pakistan issued visas to 84 Indian Hindu pilgrims, allowing them to visit the sacred religious sites in the country. This seven-day pilgrimage from December 19 to 25 is a part of goodwill efforts between the neighbouring countries.

Visit to the Historic Katas Raj Temple

The group will head to the ancient Katas Raj Temple in Chakwal district, a sacred place that is steeped in spirituality and culture. The temple is believed to be thousands of years old and is famous for its magnificent architecture and a sacred pond that is said to have been formed from Lord Shiva’s tears. The pilgrims will perform religious rituals at the temple as a mark of respect for its heritage.

Pakistan issues visas to 84 Indian pilgrims to visit religious sites
Source: Tribune

High Commission Officer Saad Ahmad Warraich expressed warm regards for the pilgrims while praying for them to return home spiritually revitalised. According to him, these visits not only benefit the relations between India and Pakistan but also promote peace among the two nations and their people.

Read More: Suryakumar Yadav Opens Up On India’s Champions Trophy Tour To Pakistan

Warm Reception at the Wagah Border

On December 19, the pilgrims will cross over into Pakistan via the Wagah Border, where they will be greeted by officials from the Evacuee Trust Property Board (ETPB). ETPB plays a key role in the management of religious sites and ensures that visitors are comfortable.

This visit is part of the 1974 Pakistan-India Protocol on Visits to Religious Shrines. The agreement allows citizens from both countries to visit important religious landmarks, fostering cultural exchange despite political tensions.

Promoting Religious Tourism in Pakistan

Religious tourism in Pakistan has taken off in recent years. Preservation and promotion initiatives for sites like Katas Raj have brought the variety of cultural landscapes in the country to the forefront. Other important religious landmarks include Sikh gurdwaras and Buddhist stupas, all symbolizing the inclusive heritage that Pakistan possesses.

84 visas issued to Indian Yatrees - Pakistan - Business Recorder
Source: BR

Bridging Divides Through Faith

These pilgrimages are beyond religious practices. They remind people of common histories and traditions, making way for dialogue and understanding. In a region often defined by divisions, such initiatives create space for connection and hope.

As the pilgrims move forward, their visit is a testimony to the long-lasting nature of faith to bridge differences. In these conversations, both nations can progress toward a more harmonious future, rooted in mutual respect and shared cultural values.

Stay tuned to Brandsynario for latest news and updates

Benazir Income Support Programme And Karandaaz Pakistan Sign Agreement

By
Sania Saeed
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BISP remains steadfast in its commitment to improving the lives of beneficiaries and is continually working to simplify.

ISLAMABAD, December 18, 2024: This initiative marks a revolutionary development as a result of the significant meetings held by Chairperson Benazir Income Support Programme (BISP), Senator Rubina Khalid and Secretary BISP, Amer Ali Ahmad with representatives of the Bill & Melinda Gates Foundation and Karandaaz Pakistan, an impact investment platform dedicated to driving sustainable economic growth and strengthening financial and social protection systems for inclusion.

Under this agreement, Karandaaz Pakistan will support the design and implementation of a pilot project to enhance the usage of Raast, Pakistan’s instant payment system, for BISP beneficiary payments in targeted districts. Additionally, Karandaaz will oversee the successful execution of a nationwide Digital and Financial Literacy Training program for BISP beneficiaries, ensuring they are equipped with the necessary skills to navigate digital financial systems effectively. The agreement was signed by BISP DG (Cash Transfers), Naveed Akbar, and Karandaaz Chief Digital Officer, Sharjeel Murtaza.

The signing ceremony took place today at the BISP Headquarters and was presided over by BISP Chairperson, Senator Rubina Khalid. The event was attended by Secretary BISP, Amer Ali Ahmad, Additional Secretary Dr. Tahir Noor, and Director Generals from various departments. Waqas Ul Hasan, CEO Karandaaz Pakistan, Syed Ali Mahmood, Country Lead for the Bill & Melinda Gates Foundation, Sharjeel Murtaza, Chief Digital Officer Karandaaz and Samia Salik, Gender Lead Karandaaz were present on the occasion

Speaking at the ceremony, Senator Rubina Khalid highlighted the importance of the agreement, stating that BISP remains steadfast in its commitment to improving the lives of beneficiaries and is continually working to simplify and enhance the efficiency and transparency of its funds transfer mechanism. She described the agreement as a revolutionary step that ensures the full and transparent payment of assistance funds while maintaining the dignity and self-respect of deserving women. She further emphasized that BISP’s mission is to facilitate payments with complete transparency while upholding the self-respect and catering the needs of BISP beneficiaries.

Waqas ul Hasan, CEO Karandaaz Pakistan, said at the ceremony, “This partnership with BISP is a testament to Karandaaz’s dedication to fostering financial inclusion and leveraging innovative digital solutions to improve lives. By integrating Raast, a state-of-the-art payment system, into the disbursement process and equipping beneficiaries with essential digital and financial literacy skills, we aim to enhance transparency, efficiency, and empowerment for millions of deserving individuals. This transformative initiative aligns perfectly with our shared vision of driving sustainable economic growth and strengthening social protection systems in Pakistan.”

Hate Speech vs Freedom of Speech: Where Do you Draw a Line?

By
Usman Kashmirwala
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Free Speech or Hate Speech

Free speech is a vital aspect of democracy. It fosters debate, breeds freedom, and embraces diversity. However, when this freedom is turned into a weapon, the need for distinction between free speech and hate speech arises, especially in times when words can spread like wildfire, and both individual dignity and societal harmony must be safeguarded.

The Fine Line Between Liberty and Harm

While free speech advocates may argue for unfettered expression, even the strongest proponents understand that there are limits. Spam, harassment, and advocating violence against others are clearly harmful. Hate speech, which aims at vulnerable groups to incite discrimination, is equally so. Research indicates hate crimes increase where dehumanising language is normalised. An example is the Anti-Defamation League, which observed a 30% increase in hate incidents in areas where extremist rhetoric became prevalent.

Where Do We Draw the Line Between Free Speech and Hate Speech? | by Sujit Choudhry | Medium
Source: Medium

Hate speech laws are not instruments of censorship. They are designed to protect vulnerable communities from harm and allow everyone to live without fear. A society that tolerates hateful rhetoric undermines its own ideals of equality and justice. Speech that promotes hatred is not an exercise of freedom; it’s an attack on the very fabric of democracy.

The Slippery Slope Myth

Critics often argue that such regulation of speech leads to authoritarian censorship. But that is a slippery slope argument. Suppressing hate speech is not to silence dissenting voices, but to prevent harm. The landmark U.S. Supreme Court case Brandenburg v. Ohio clarified that speech that incites imminent violence cannot be protected under the First Amendment. This distinction highlights the need for a balance between freedom and accountability.

Report: Students divided on free speech vs. hate speech on college campuses • NC Newsline
Source: NC News

Unchecked hate speech has real-world consequences. According to a United Nations report, hate speech was the precursor to violence in 70% of modern conflicts. If unchallenged, the rhetoric can become a path to action, harming individuals; lives and communities.

Words Have Power

As citizens, we must recognise the immense power of our words. Words can inspire hope or fuel hatred, unite communities or sow division. A society that values dialogue must also value the safety and dignity of its members. Democracies thrive when freedom is tempered with responsibility.

Read More: Cursing On YouTube? The Policies Are Now Changing

Freedom of speech should not trample the freedom to live free from fear. Let’s get away with the myth that hate speech is a necessary evil in liberty. Instead, let’s fight for the future of expression that uplifts and does not destroy. Let us imagine a world in which every voice is heard free from the shadows of hatred and violence.

Words matter. Let’s use ours to build, not break.

Stay tuned to Brandsynario for latest news and updates

Hutchison Ports KICT Implements Innovative Digital Payment Solution in Partnership with Standard Chartered Bank Pakistan and Haball

By
Sania Saeed
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CEO of Hutchison Ports KICT commented, “KICT has been Pakistan’s trade gateway for the past 25 years, and we are proud.

December 18, 2024- Karachi: Standard Chartered Bank (Pakistan) Limited (“Standard Chartered”) has partnered with Haball, the leading provider of digital supply chain payments solutions and Hutchison Ports KICT, to automate and digitalise its payment systems.

This mandate has positioned Standard Chartered as one of the core banks for KICT, enabling it to provide real-time, API driven reporting and account rationalisation. The new payment platform with Haball will further enhance the ease, efficiency and security of payment processes at KICT. Customers will now benefit from an automated payment system that allows direct payments around the clock, complementing KICT’s Online-Trade Portal which was launched in 2023 to facilitate cargo clearance at Karachi Port.

The agreement was signed by Rehan Shaikh, CEO & Head of Coverage, Standard Chartered, Alvin Chow, CEO of Hutchison Ports KICT and Omer Ahsan, CEO Haball.

Commenting on the agreement, Rehan Shaikh stated, “At Standard Chartered Pakistan innovation is a cornerstone of our strategy as we continually invest in advancing our digital capabilities. By combining in-house expertise with strategic partnerships, we aim to deliver tailored solutions that empower our clients and drive efficiency. This collaboration reflects our commitment to enhancing liquidity management and streamlining collection processes, ultimately creating value for our clients, and fostering growth for Pakistan’s financial ecosystem.”

Alvin Chow, CEO of Hutchison Ports KICT commented, “KICT has been Pakistan’s trade gateway for the past 25 years, and we are proud to take another meaningful step in enhancing our customer experience. Through our Online Trade Portal, and with the support of our partners Standard Chartered and Haball, this new 24/7 digital payment solution makes payments simpler and more accessible anytime, anywhere. We are aligned with Pakistan’s vision to simplify trade and promote ease of doing business. Our commitment remains steadfast in delivering innovative solutions that cater to the evolving needs of our customers and their businesses.

Hutchison Ports KICT is located at the West Wharf of Karachi Port Trust and is a part of Hutchison Ports, the port and related services division of CK Hutchison Holdings Limited (CK Hutchison). Hutchison Ports operate 53 ports in 24 countries.”

Omer Ahsan stated, CEO Haball said, “This partnership aligns with our mission to empower businesses through innovative and efficient financial solutions. In collaboration with KICT and SCB, we are driving the advancement of the digital economy and enhancing efficiency within the trade value chain, enabling seamless, uninterrupted, and secure financial operations.”

Luxury Brands Embrace Crypto Payments

By
Warsha Kashif
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Luxury Brands Embrace Crypto Payments

French luxury department store Printemps has made waves in the retail world by becoming the first European department store to accept cryptocurrencies like Bitcoin and Ethereum. The store has partnered with Binance, the world’s largest crypto exchange, and French fintech firm Lyzi to implement this innovative payment method in its stores across France.

The announcement comes at a time when Bitcoin’s value is climbing, drawing attention from other brands eager to tap into the growing crypto market. “There have been quite a few calls – it’s generated interest,” said David Princay, president of Binance France, hinting that more luxury labels might follow suit.

High-End Brands Eye Crypto Payments

Only a small number of high-end companies have dabbled in cryptocurrency payments thus far. Notable participants include Gucci and Balenciaga, owned by Kering, as well as Hublot and Tag Heuer from LVMH.

Luxury Brands Embrace Crypto Payments
Luxury Brands Embrace Crypto Payments

In addition to being convenient, accepting cryptocurrencies as a form of payment helps brands portray a modern and innovative image. Lead analyst for digital assets at S&P Global Ratings Andrew O’Neill stated, “It’s a way to brand themselves as innovative rather than a stuffy old brand that’s only selling to the boomers.'”

Read more: Is RedotPay The Ultimate Crypto Card for Secure Crypto Payment?

The Promise and Risks of Cryptocurrency

Regulators have long cautioned against the risks associated with cryptocurrencies, citing their high volatility and limited real-world use. These concerns have slowed the adoption of crypto as a mainstream payment option.

On the other hand, recent events might alter the story. Bitcoin has reached all-time highs due to U.S. President-elect Donald Trump’s promise to enforce crypto-friendly laws. Blockchain technology developments may also increase the predictability of cryptocurrencies, which would increase their attractiveness to companies, according to S&P analysts.

The Crypto Wealth Effect on Luxury Retail

Bitcoin’s recent surge, passing $107,000, has created an opportunity for the luxury sector to recover from one of its worst slumps in years. High-end brands have historically sought to attract affluent tech-savvy shoppers, with initiatives like Hermès’ collaboration with Apple on a luxury smartwatch. Accepting crypto payments is another step in catering to this demographic.

Using cryptocurrencies could open up new revenue streams and increase brand appeal among younger, tech-savvy consumers as the luxury sector navigates an uncertain economic environment.

Stay tuned to Brandsynario for the latest news and updates.

Tom Cruise Becomes a Real-Life Naval Hero

By
Mahnoor Rashid
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Tom Cruise

Hollywood star Tom Cruise is someone multiple generations know for his top-notch acting and killer looks. He is famous for his role as a daring naval pilot in Top Gun. Cruise has since achieved a new milestone—this time, not just on-screen. This Tuesday, Tom Cruise was awarded the Department of the Navy’s Distinguished Public Service (DPS) Award, the highest civilian honour the U.S. Navy bestows. Tom Cruise is one of Hollywood’s most accomplished and iconic actors. He is one of the only actors with a career spanning over four decades. Tom’s role as Maverick in the movie Top Gun landed him the position of global stardom. His role and the movie both became iconic for the cinema culture. The thrilling sequel, released in 2022, became a reminder of the heartfelt story and the Navy’s elite aviation program.

Cruise, now 62, accepted this honour with humility. In his speech, he emphasized the value of leadership and service. “To lead is to serve,” he said while expressing deep admiration for the men and women in uniform. The award was presented to him by U.S. Secretary of the Navy Carlos Del Toro. The award highlights the actors’ impact on inspiring generations to appreciate the Navy’s sacrifices and opportunities.

Tom Cruise DPS Award
Tom Cruise receives the DPS Award

Tom Cruise Creates a Legacy of Inspiring Through Film

This Hollywood star started his journey as a cinematic naval hero with the 1986 blockbuster Top Gun. The plot of the movie showed the complex challenges of being a Navy pilot. His role inspired a surge in Navy pilot recruitment. This portrayed the immense impact that films have on people. The sequel brought back the excitement for older fans. Moreover, it did so while attracting a younger audience to the Navy’s elite aviators. The film’s massive success allowed it to earn over $1 billion worldwide and strengthened Cruise’s bond with the armed forces.

Read More: ‘Top Gun: Maverick’ Tom Cruise’s Best Movie So Far? Indeed!

Beyond Top Gun, Tom Cruise has also starred in other movies that highlight and honour the Navy and other American armed forces. A Few Good Men and Born On The Fourth Of July also praise the army and depict their challenges and sacrifices.

Though the on-screen heroics of the actor have won hearts worldwide, this real-life recognition has added a meaningful element to his career. In his statement, he credited his cast and crew for bringing these stories to life, acknowledging that filmmaking is a collaborative effort. In addition to his action-packed roles, Cruise has explored diverse genres. Receiving the DPS Award adds another significant milestone to Cruise’s impeccable career.

Stay tuned to Brandsynario for more news and updates.

LTO Karachi Sets New Record with 20% Tax Collection Growth

By
Yousuf Yaseen
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LTO Karachi Sets New Record with 20% Tax Collection Growth

The Large Taxpayer Office Karachi has shown improvement in tax collection. It has reached new heights with a benchmark of 20% over the same period of last calendar year. According to the LTO Karachi, the provincial government received Rs1,110 billion in taxes during the first five months of FY 2024-25. It shows a noteworthy increase from Rs924 billion in the same period of the last fiscal year.

The direct tax collection also registered a significant 20% increase to Rs542 billion compared to Rs451 billion last year. Moreover, LTO Karachi disbursed refunds of Rs47 billion during the said period.

Read more: Vehicle Registrations to be Cancelled for Tax Defaulters from 2025

This growth was mainly due to increased local activity as seen in the increased local transactions. Just the sales tax collection was up 30% to Rs203 billion. However, the FBR sources revealed that the collection of import sales tax faced challenges because of a decline in import bills.

Despite these achievements, the Federal Board of Revenue (FBR) has faced criticism from its officers. The Inland Revenue Service Officers Association (IRSOA) has blamed tax administration and policies for the shortfall in tax collection targets. In a statement, the IRSOA rejected claims that officers were at fault for the shortfall, attributing the failure to flaws in the administration and policies.

The association also criticised the FBR’s transformation plan, calling it a “show-piece” that has caused dissatisfaction among tax officials. They highlighted that 80% of junior field tax officers have the lowest salaries and lack access to basic facilities such as transport, fuel, and residential options. Furthermore, large-scale transfers to remote areas have created logistical difficulties. The IRSOA emphasised that frequent transfers and corruption allegations are damaging the officers’ reputation and morale. “Harsh administrative practices and poor tax policies are undermining the officers’ capabilities and morale,” he stated.

Stay tuned to Brandsynario for the latest news and updates.

Salman Ali Agha Shares His ‘Player Of The Match’ With Saim Ayub

By
Web Desk
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salman-ali-agha-shares-his-player-of-the-match-with-saim-ayub

Pakistan pulled off a nerve-wracking win against South Africa in Paarl to take the lead in the three-match ODI series, thanks to Saim Ayub and Salman Ali Agha. The match had everything—early drama, a remarkable comeback, and a heartwarming moment of sportsmanship.

Saim Ayub’s Class and Agha’s Calm

When Pakistan slumped to 60 for 4 chasing 240, it looked like the game was slipping away. Enter Saim Ayub and Salman Ali Agha. The duo built a stunning 141-run partnership that turned the game on its head.

Saim, with his second century in just three innings, was the star of the show. His calmness against a challenging South African pace attack was incredible to watch. And let’s not forget Salman Agha’s role. His unbeaten 82 under pressure and four wickets earlier in the game earned him the Player of the Match award.

Read More: Ravichandran Ashwin Bids Farewell: An Era Ends In Indian Cricket

But in a classy gesture, Agha chose to share the award with Saim. He didn’t just talk about his own contribution but praised Ayub’s knock as the real game-changer.

“We were in a tricky position, but we took it one over at a time and built from there. His [Ayub’s] knock set up the game,” Agha said.

A Partnership That Changed Everything

Saim and Agha didn’t just rescue Pakistan; they controlled the game beautifully. Facing a tough pitch and a fired-up South African attack, they remained calm and focused. Saim acknowledged Agha’s guidance during the partnership.

“Agha bhai, being more experienced, kept guiding me throughout,” Saim shared after the match. Their efforts ensured Pakistan stayed in the hunt, even as wickets tumbled in the final overs.

Read More: PCB Announces Local Player Category Renewals For PSL 10

Late Drama and a Close Finish

As the partnership ended, South Africa sniffed a comeback. Quick wickets added tension to the chase, but Agha’s calm presence and Naseem Shah’s support at the other end ensured Pakistan got over the line with three balls to spare.

It was a team effort, but the Agha-Ayub partnership was the backbone of this thrilling win.

With this win, Pakistan leads the series 1-0. The second ODI is just around the corner, taking place in Cape Town on Thursday, December 19. South Africa will look to bounce back, but Pakistan has momentum on their side.

Stay tuned to Brandsynario for the latest news and updates.

PCB Announces Local Player Category Renewals For PSL 10

By
Web Desk
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psl-10-clash-with-ipl-opposed-by-franchises-pcb-announces-local-player-category-renewals-for-psl-10

The Pakistan Super League (PSL) is gearing up for a landmark season 10, and the excitement is already building. The Pakistan Cricket Board (PCB) recently announced the local player category renewals, and there are some big updates to talk about. From category promotions to a new Platinum club, let’s dive into the buzz surrounding PSL 10.

Saim Ayub and Hasan Ali Make the Big Leap

The biggest news? Test cricketers Saim Ayub and Hasan Ali have been promoted to the coveted Platinum category. They join an elite list of players ready to dazzle fans in PSL 10.

saim-ayub-enjoys-things-babar-azam-disapproves

Saim, representing Peshawar Zalmi, and Hasan, now part of Karachi Kings, are not alone in this promotion. Usama Mir (Multan Sultans) and Mohammad Amir (Quetta Gladiators) have also been upgraded from Diamond to Platinum. Their consistent performances and match-winning abilities earned them this recognition.

The Platinum Club: Stars Stay Put

Some familiar faces are staying in the Platinum category. Superstars like Babar Azam, Shaheen Shah Afridi, Shadab Khan, and Mohammad Rizwan are leading their respective franchises. This core group of cricketing giants adds unmatched star power to PSL 10.

Read More: Where Will PSL 10 Players’ Draft Take Place?

These players have proven their worth season after season, and it’s no surprise they continue to headline the league. Their presence guarantees excitement and competitive cricket.

Breaking Down the Categories

The PCB has carefully assigned players across categories, ensuring every team has a balanced mix of talent.

  • Diamond: A total of 16 players have been placed here. Multan Sultans and Quetta Gladiators lead with four players each, while Islamabad United, Karachi Kings, and Peshawar Zalmi round off the list with their star picks.
  • Gold: This category features 30 players, with Peshawar Zalmi dominating with seven names. Karachi Kings, Lahore Qalandars, and Quetta Gladiators each have five, while Islamabad United and Multan Sultans have four apiece.
  • Silver: Lahore Qalandars and Quetta Gladiators have four players each in this tier, with others like Zalmi, Kings, and Sultans balancing their rosters.
  • Emerging: Young talent continues to shine in the Emerging category. Peshawar Zalmi and Islamabad United each boast three players, promising a bright future for cricket in Pakistan.

What’s Next?

The PCB has also opened the registration window for foreign players, adding another layer of anticipation. The PSL Players’ Draft is scheduled for January 11, 2025, and all eyes will be on the trades and new signings.

Franchise fans are already speculating about their team combinations and potential foreign stars joining the league. With the 10th edition set to be bigger and better, the draft promises to be a spectacle.

The Build-Up to PSL 10

The PSL isn’t just about cricket; it’s a celebration. This milestone season brings back memories of thrilling matches, iconic moments, and emerging heroes. As the category renewals indicate, PSL 10 is all set to showcase a mix of experienced stars and fresh faces.

Whether you’re rooting for Shaheen’s fiery yorkers, Rizwan’s calm leadership, or Saim Ayub’s flair, this season has something for everyone. Mark your calendars, because PSL 10 is coming, and it’s going to be unforgettable!

So, which team are you cheering for? Let us know in the comments and get ready for a season full of twists, turns, and tons of cricketing action!

Stay tuned to Brandsynario for the latest news and updates.

Ravichandran Ashwin Bids Farewell: An Era Ends In Indian Cricket

By
Web Desk
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ravichandran-ashwin-bids-farewell-indian-cricket

Ravichandran Ashwin, a name that has become synonymous with mastery, grit, and brilliance, has decided to hang up his boots at the international level. The veteran spinner announced his retirement during the post-match press conference after the rain-affected third Test against Australia in Brisbane. For fans and cricket enthusiasts alike, this marks the end of an extraordinary chapter in Indian cricket.

The Farewell Announcement

“This will be my last day as an Indian cricketer in all formats at the international level,” Ashwin declared, his voice a mix of pride and nostalgia.

While the decision caught many off guard, Ashwin made it clear that he isn’t done with cricket entirely. “I do feel there’s a bit of punch left in me as a cricketer, but I would like to express that and probably showcase that in club-level cricket.”

Read More: Has Virat Kohli Lost His Edge? Cricket Legends Weigh In

His words were heartfelt as he reflected on his journey, his teammates, and the memories that shaped his career. “We’re the last bunch of OGs, if we can say that, left out in the dressing room,” he quipped, a touch of humor lightening the otherwise emotional moment.

A Glorious Career in Numbers

Ashwin’s career is a testament to his versatility and skill. He leaves behind a legacy that will be hard to match:

  • 106 Test matches: 537 wickets at an average of 24, making him India’s second-highest wicket-taker in Tests, only behind the legendary Anil Kumble.
  • Batting stats: 3503 runs, including six centuries and 14 half-centuries, a rare feat for a spinner.
  • All-round excellence: One of only 11 all-rounders in Test cricket to score over 3000 runs and take more than 300 wickets.
  • White-ball achievements: 156 wickets in 116 ODIs and 72 wickets in 65 T20Is.

These numbers only tell part of the story. Ashwin’s impact extended beyond stats—his sharp cricketing brain and ability to adapt to conditions made him a game-changer.

Read More: Where Will PSL 10 Players’ Draft Take Place?

The Man Behind the Numbers

Ashwin wasn’t just a bowler who could spin webs around the best batters; he was a thinker, constantly innovating. From introducing the carrom ball to outfoxing batters with subtle variations, Ashwin brought artistry to his craft.

But his contributions weren’t limited to the ball. With the bat, he often stepped up when the team needed him most. His century against England in Chennai in 2021 stands out as a masterclass in resilience and skill.

Off the field, Ashwin’s articulate interviews and keen observations made him a fan favorite. He wasn’t afraid to speak his mind, whether dissecting a match or advocating for players’ welfare.

Stay tuned to Brandsynario for the latest news and updates.

Top 5 Serene and Safe Hill Stations in Pakistan to Visit This Winter

By
Warsha Kashif
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Top 5 Hill Stations in Pakistan to Visit This Winter

In Pakistan, winter paints the country’s breathtaking hill stations in shades of snow and serenity. Whether you’re chasing snow-capped peaks, cosy fireside evenings, or thrilling winter sports, Pakistan’s hill stations have something for everyone. Here’s a guide to the top five hill stations you simply cannot miss this winter; they’re serene, safe and simply mesmerising!

1. Murree – The Queen of Hills

Of course, we have to start with the OG of hill stations; Murree! Just a couple of hours’ drive from Islamabad, this popular destination transforms into a winter wonderland during the colder months. Picture this: pine trees cloaked in snow, steaming cups of hot chocolate at Mall Road, and cosy stays in hillside cottages.

What to Do:

  • Stroll along Mall Road for shopping and local eats.
  • Take a chairlift ride at Patriata (New Murree) for panoramic views.
Murree Hill station
Murree Hill station

2. Nathia Gali – A Winter Wonderland

If you’re seeking a quieter retreat, Nathia Gali is one of the most quaint hill stations to visit in the winter. This location, well-known for its wildlife and pine forests, is perfect for a tranquil getaway. Remember to visit the Mukshpuri and Miranjani treks, which look breathtaking following a recent snowfall.

What to Do:

  • Trek the Mukshpuri and Miranjani trails, which are sure to be blanketed in snow.
  • Spot native wildlife such as snow leopards and pheasants.

The serene vibe of Nathia Gali offers a refreshing break from city chaos, making it perfect for nature lovers.

Nathia Gali
Nathia Gali

Read more: Top Places to Visit in Winter if You Love the Cold

3. Swat Valley – The Switzerland of the East

Swat Valley isn’t just a summer paradise; it’s equally captivating in winter. Known for its majestic peaks and alpine scenery, Swat’s hill stations like Malam Jabba and Kalam Valley become winter sports hotspots.

What to Do:

  • Hit the slopes at Malam Jabba Ski Resort.
  • Explore the snow-covered beauty of Kalam Valley and Ushu Forest.
  • Enjoy local delicacies like chapli kebabs and trout fish.

Swat Valley’s vibrant culture and breathtaking beauty make it a top pick for adventure seekers and peace lovers alike.

Swat Valley
Swat Valley

4. Hunza Valley – A Snowy Paradise

Hunza Valley in Gilgit-Baltistan is a dream destination that’s beautiful all year round, but winter adds a special touch. The snow-draped peaks of Rakaposhi, Ultar Sar, and Ladyfinger create a mesmerising backdrop.

What to Do:

  • Visit the historic Baltit and Altit Forts.
  • Enjoy the beauty of the frozen Attabad Lake.
  • Experience the warm hospitality of the locals with traditional meals by the fire.

Hunza’s winter allure lies in its ability to combine adventure with tranquillity, making it an unforgettable experience.

Hunza Valley
Hunza Valley

5. Skardu – A Winter Wonderland for Adventurers

Skardu, also in Gilgit-Baltistan, is a haven for those who seek raw, untouched beauty. Known for its dramatic landscapes, Skardu’s winter season is pure magic. Snow-covered valleys and frozen lakes make it a paradise for photographers and thrill-seekers.

What to Do:

  • Walk on the frozen surface of Shangrila Lake.
  • Explore the peaceful beauty of Shigar Valley.
  • Enjoy trekking and mountaineering.

Skardu is the perfect blend of adventure and serenity, promising memories that will last a lifetime.

Skardu
Skardu

Pakistan’s hill stations are nothing short of magic during the winter season. From the bustling streets of Murree to the tranquil beauty of Skardu, each destination offers a unique experience. So pack your warmest clothes, grab your camera, and set out to explore these snowy paradises. Winter is calling, and these hill stations are ready to welcome you with open arms.

Stay tuned to Brandsynario for the latest news and updates.

Sara Sharif Murder Case: Father, Stepmother Jailed for Life

By
Yousuf Yaseen
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Sara Sharif Murder Case: Father, Stepmother Jailed for Life

The tragic murder of 10-year-old Sara Sharif revealed significant failures in the child protection system. Her father, Urfan Sharif (42) and stepmother, Beinash Batool (30), received life sentences for her murder. Sara’s uncle, Faisal Malik (29), received a 16-year sentence for causing or allowing her death. Justice John Cavanagh stated that Sara’s death resulted from “years of neglect, frequent assaults and what can only be described as the torture of this small child.”

During the trial, prosecutors shared shocking details. Urfan Sharif confessed to UK police that he “legally punished” Sara. He admitted, “I beat her up too much,” though he claimed he didn’t mean to kill her. On August 10, 2023, police discovered Sara’s body under a blanket in her bunk bed. She had over 70 fresh injuries, including burns, fractures and bite marks, along with older wounds. After her death, Sharif, Batool and Malik fled to Pakistan with their five other children.

The court also revealed that Sara’s father made her wear a hijab to hide her bruises. Despite her suffering, a video taken two days before her death showed her dancing and smiling. Her smile regardless of the abuse showed nothing but bravery.

Read More: The Violence Against Women is a Global Crisis

Despite multiple warnings, social services failed to intervene. Her father removed her from school to avoid investigations, leaving her without an education. Rachel De Souza, Children’s Commissioner for England, called this a “heartbreaking reminder” of the system’s weaknesses. She added, “We have failed time and time again to correct them.”

Sara’s mother, Olga Sharif, condemned the perpetrators. She called them “cowards, sadists and executioners” and added, “She is now an angel who looks down on us from heaven. She is no longer experiencing violence.” In response, Surrey County Council pledged to review the case and look at how they could have protected Sara.

Stay tuned to Brandsynario for the latest news and updates.

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