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Al-Haj Awarded Greenfield Status to Manufacture Proton Cars in Pakistan

By
Web Desk
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Proton Saga 1.3L

The Ministry of industries and Production gave Greenfield status to Al-Haj automotive for manufacturing and selling Protons cars in Pakistan.

Proton Holdings is a Malaysian automotive company that started off by producing Mitsubishi Motors products in 1980. They produced an indigenously designed vehicle with Mitsubishi’s engine in the year 2000. They may have taken a serious inspiration from the legends, Lamborghini.

The speculations were in the air for long but nothing concrete came forward about this collaboration. However, after the Greenfield status, the things are in “black and white” now.

The production will officially start in 2020 as Proton is currently working on establishing its production plant in Karachi.

This will be the company’s first CKD plant in the region, covering almost 55-acre of land. The initial investment will be around $30 million. Talk about a “ray of light” in the dark times for Pakistan’s economy.

proton int

As per the sources, this manufacturing plant will be producing 25,000 units per year. Not just that, it will also fill a bit of void in the employment crisis by offering 2000 direct employment. The opportunities are unlimited for local vendors also, as we can expect 20,000 indirect employments.

The 1.3 litre Saga Sedan will be the first locally produced car. We are hopeful that it’s first of many to come by the collaboration of Al-Haj and Proton. This manufacturing plant will be a gateway for more foreign investment in Pakistan.

What do you think about this development? Share your thoughts in the comments below.

Al-Haj to Assemble & Sell Zhong Tong Buses in Pakistan

Hania Aamir Wishes Asim Azhar ‘Happy Birthday’ With a Special Instagram Post

By
Web Desk
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Hania and Asim

Today marks the 23rd birthday of Pakistani singing sensation Asim Azhar. Many wishes have been pouring in from fans, friends, and family.

Unsurprisingly, his rumored girlfriend Hania Aamir also sent out a sweet message and now we just cannot stop adoring them again.

Taking to Instagram, the actress posted a throwback a video in which they can be seen beaming with joy while dancing.

She shared the clips with the caption:

SAALGIRA MUBARAK🌻💁🏻‍♀️

Here’s the video! 

View this post on Instagram

Saalgira Mubarak🌻💁🏻‍♀️

A post shared by Hania Aamir (@haniaheheofficial) on

Soon after she posted the video, it has been doing the rounds on social media and their fans are also pouring endless love to them.

Zhalay Sarhadi Still Pissed off at Hamza Ali Abbasi’s Comments on Item Numbers!

Hania Aamir and Azim Azhar began their love story last year when they started hanging out a lot with each other. Although Asim Azhar has admitted that he has a thing for the actress, she has never spelt it out in words.

On the professional front, Hania and Asim shared the small screen in a telefilm titled ‘Pyar kahani’ which received a good response from the viewers. They have also turned showstoppers for Zainab Chottani earlier this year.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Very Filmi.

Al-Haj to Assemble & Sell Zhong Tong Buses in Pakistan

By
Anusha Sachwani
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Zhong Tong Busses

An official agreement has been signed between Al-Haj and Zhong Tong. According to it, Al-Haj can now assemble and sell Zhong Tong busses in Pakistan.

A grand ceremony will take place later in China to celebrate this new venture. Higher officials from both countries are expected to be a part of the celebrations.

After the celebrations, Al-Haj will assemble and sell the Zhong Tong busses on full-fledged in the market.

Reportedly, there will be a variety of busses of all sizes and configurations to select from. However, there is not much available on the models that will be sold for now.

On the other hand, Al-Haj has also been granted the Greenfield status by the Ministry of Industries and Production (MoI&P) to produce Proton vehicles in Pakistan.

Al-Haj also sells FAW vehicles within the country as well. We have now to see what else the company has planned for the future.

Stay tuned to Brandsynario for more news and updates.

Women on Wheels is all Set to be Launched in Karachi!

Aamina Sheikh & Mohib Mirza Have Officially Parted Ways!

By
Web Desk
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aamina sheikh mohib mirza

In a surprise announcement, one of the popular celebrity couple Amina Sheikh and Mohib Mirza have parted their ways nearly 15 years of their marriage.

The couple tied the knot in 2005 after they fell in love during a children’s program, Bachay Mann Kay Sachay, she met Mohib, who was hosting the show.

They also have a daughter together named Meissah.

In a recent interview with Ahsan Khan on Bol channel, the ‘Deedan’ actor poured his heart out and announced that he has parted ways with his wife.

Watch his interview below!

Zhalay Sarhadi Still Pissed off at Hamza Ali Abbasi’s Comments on Item Numbers!

Needless to say, we must respect their decision and support them during this tough time.

On the professional front, Aamina Sheikh and Mohib Mirza have shared the screen in various projects like drama Hum Tum, Mera Sayeen. Moreover, they are known for their critically acclaimed film Lamha.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

Sheheryar Munawar Clears the Air About Breaking his Engagement With Hala Soomro

By
Hira Ahmed
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sheheryar-munawar-fiance

Pakistani handsome hunk Sheheryar Munawar is basking in the success of his recently-released movie, Parey Hut Love.

Directed by Asim Raza, he was paired opposite Maya Ali in the film and everybody absolutely loved them together.

The rom-com went on to become a blockbuster and received a lot of love around the world.

However, his love life has always been a secret for his fans and followers and his fans are always very curious to know more about it.

Earlier this year, the actor got engaged to Hala Soomro and now it seems like he had called off his engagement.

sheheryar-munawar-fiance

In a recent interview, he said that the most daring thing he has ever done was telling his mother that he wants to choose the girl he wants to marry.

He said:

The most daring thing that I’ve done is telling my mother that once I tried on your call, and you yourself ended it but this time, I’ll choose the girl I want to get married to.

When asked about more details, he replied:

Smart people will be able to take the cue.

Have a look at his interview below!

Soon after his statement, the actor received massive backlash and became the subject to immense trolling by the netizens.

However, Sheheyar has finally responded to the trolls and said:

I will not comment on a decision taken by my family. This is a private matter that involves two families, and I would like to take this opportunity to request everyone to give our families, myself and my ex-fiance our due share of privacy and time to deal with this new development in our lives.

He further added:

I would like to thank my fans for all their love and understanding and members of the media for their continued support and request everyone to respect my need for privacy at this time. I will not be commenting any further on this matter.

Moreover, a rumor has also been doing rounds on social media that Sheheryar Munawar is now dating his co-star Maya Ali.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

This story was originally published on VeryFilmi.com

Government to Grant 50,000 Scholarships to Students Coming from Needy Families: Dr Firdous Ashiq Awan

By
Anusha Sachwani
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Hec scholarships

The federal cabinet held a meeting on Tuesday. After the meeting, Special Assistant to Prime Minister on Information and Broadcasting Dr. Firdous Ashiq Awan shared that the government will grant 50,000 scholarships to students coming from needy families.

She further added that these scholarships will be distributed in the next 4 years. Over 120 universities will benefit from this program, so will students who come from households that earn less than Rs. 45,000 a month.

Not just that, the politician added that a 2% quota will also be kept for the disabled and minorities.

She shared that the federal cabinet has given a green-signal to construct the Rs. 510bn Dasu Dam after approval of the Executive Committee of the National Economic Council (ECNEC). Work on this project will start next month.

Dr. Firdous said the Cabinet was given a detailed presentation on the Ehsaas Programme.

More details in regards to the Ehsaas Programme and scholarships will be shared soon.

Stay tuned to Brandsynario for more news and updates.

Submarine Cable Fault Causes Major Internet Problems Across Pakistan

Submarine Cable Fault Causes Major Internet Problems Across Pakistan

By
Anusha Sachwani
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internet problem pakistan

Pakistan has been facing major internet issues including slow browsing and limited downloading.

The reason behind this behavior is because of a fault in IMEWE- an international submarine cable system.

A Pakistan Telecommunication Authority (PTA) official has shared that they are working on resolving the issues jointly with international consortium so that the fault can be addressed.

The spokesperson further added that users will be experiencing slow internet, browsing and downloading problems meanwhile.

Pakistan Telecommunication Company Limited (PTCL) also took it to their official social media handle on Twitter to inform their customers about the situation.

They tweeted:

We regret to inform you that due to international submarine cable fault, internet services are impacted across Pakistan.

Note: This is a developing story.

For more news and updates on the status of the submarine, cable repairs stay tuned to Brandsynario.

Super Cyclone Kyarr Strengthens, Karachi & Surrounding Areas of Sindh Feel its Impact

TCL Holds Second Football E-Gaming Tournament

By
Press Release
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TCL, the world’s 2nd largest LED TV manufacturers, has followed up last year’s Football Gaming Tournament with another TCL Kickoff Finale which took place in Emporium Mall, Lahore. The prize pool at the tournament was more than PKR 500,000. This was the largest prize pool for an e-Football gaming tournament in Pakistan. The qualifier rounds were attended by more than 600 gamers in Karachi, Lahore and Islamabad.  Out of these, 16 players qualified for the final event in Lahore. This was an expansion of last year’s tournament when three days of events took place in Lahore only.

Speaking on the success of the tournament, Sunny Yang, GM TCL Pakistan said, “We are so pleased with how well the tournament has gone. And especially the fact that we were able to include so many participants from Karachi and Islamabad this year. We look forward to adding even more cities in our tournaments we have planned for the future.”

Majid Khan Niazi, Marketing Manager TCL had this to say, “We know that gaming is a huge industry worldwide. In Pakistan, we see the potential as there are countless highly skilled players. This type of tournaments is a great way for us to celebrate our passion for providing high quality gaming experience. At the same time, we are also able to provide so many Pakistani gamers, the opportunity to showcase their talent on the big stage.”

TCL plans to make these tournaments an annual event and has furthers plans of going forward to include not only more cities but also more games into the format.

TCL is one of leading players in the Global Consumer Electronics industry with a global presence in over 150 countries. As of August 2019, TCL has emerged as the Number One TV brand in Pakistan.

CarFirst Wins Consumers Choice Award 2019

By
Press Release
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Carfirst

CarFirst, Pakistan’s most trusted used car trading platform, was awarded the prestigious ‘Icon Award’ for ‘Fastest Growing Tech Company In Pakistan’ at the 14th Consumers Choice Awards 2019 in Karachi by the Consumers Association of Pakistan.

Dr. Khalid Maqbool Siddiqui, Federal Minister for Information Technology and Telecommunication, presented the award to CarFirst’s CEO & Co-Founder, Raja Murad Khan.

The award reflects the CarFirst’s growth and its customer-centric approach, innovative products and how well it caters to the evolving needs of customers.

Consumers Association of Pakistan is the largest network of consumers’ rights in Pakistan and gives out awards to consumer-friendly companies who offer their products and services in the best interest of Pakistani consumers.

Consumer Choice Awards 2019

These awards are especially gratifying as the winners are selected from a wide cross-section of Pakistani consumers through different surveys conducted by the Consumers Association of Pakistan (CAP).

It is an honour for each and every member of the CarFirst family to receive this recognition from the biggest network of consumers rights in Pakistan.

CarFirst has been a consumer-centric company from the get-go, and we are proud to play our part in simplifying the lives of our consumers through technology and innovation.

Today, CarFirst stands proud to have revolutionized the way used cars are traded in Pakistan, and are grateful to be known as the most trusted used car trading platform by our consumers.

This award goes out to our customers – Thank you for believing in us, as we continue to work endlessly to make the car selling process in Pakistan, fast, simple, secure and stress-free. -Raja Murad Khan, CEO & Co-Founder of CarFirst

The event was attended by, Dr. Khalid Maqbool Siddiqui, Federal Minister for Information Technology and Telecommunication, Mr. Toshikazu Isomura, Consulate General of Japan, Mr. Wang Hua, Chief Executive Officer ZONG China Mobile Pakistan(CMPak) Ltd.

Others who also attended are; Dr. Mirza Ikhtiar Baig, Chairman Baig Group, Sr. Vice President (FPCCI), Mr. Samir Mir Shaikh Chairman Standing Committee on Education, Science and Technology (FPCCI) and Mr. Jam Ikramullah Dharejo, Minister of Industries & Commerce, Co-Operation Department, renowned industrialist, dignitaries from the Federal and Provincial Government, Diplomats and Media personalities.

Dell Technologies Acknowledges Potential in Pakistan’s Tech Sector

By
Sakina Haider
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Dell Technologies

Pakistan as an economy is suffering nowadays due to the recent depreciation in the currency.

This led to a significant negative impact on the overall economy, especially imported goods.

While most tech brands would prefer pulling out, Dell technologies, one of the most sought after tech companies in Pakistan, still see market potential for IT products.

Since December 2017, Prices of Dell Technologies’ products had a significant increase of about 40%.

Despite this, Anothai Wettayakron, South Asia Consumer Business Vice President at Dell Technologies remains positive about Dell’s future in Pakistani Market.

According to Dell Technologies, with the launch of 5G, Pakistan’s IT sector has the potential to grow as it can give rise to new business models and perhaps, in turn, make the economy better in relation to the IT industry.

Adding further, he mentioned that most countries have faced crunches and economic hurdles like the one faced by Pakistan and he was hopeful that Pakistan would survive it and its economy would grow in the future.

Talking about 5G, he said, “We believe it will deliver massive transformational changes across all businesses and society.” He’s of the opinion that 5G is more than just a telecom service for Dell Technologies.

Dell is sure that with the introduction of 5G, new business models would be introduced and billions of devices would be generating and consuming data like never before.

Talking about foreign investments in relation to the IT sector in Pakistan, and its security and political environment, he mentioned that Dell already had a huge presence in Pakistan and would potentially be good to work with in order to provide better services than before.

We hope that as mentioned by Dell and its vice president, this new fifth-generation technology brings a positive change in the Pakistani economy and Pakistan sees positive growth in regards to IT in the future.

More Than 50% of Global Advertising Expenditure to be Spent on Internet Advertising in 2021

More Than 50% of Global Advertising Expenditure to be Spent on Internet Advertising in 2021

By
Sakina Haider
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Advertising is not just informing people or consumers about the product or a service, it’s also a way of influencing some of the major buyer decisions regarding available products and services.

In order to create an impact on the minds of consumers, these products/services need to be advertised.

And the most commonly used media for advertising purposes were print media, television, radio, and billboards.

However, recently this trend is changing due to the advent of social media, and the above mentioned mediums aren’t as popular as they once were.

David Ogilvy once said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

According to Zenith Advertising Expenditure Forecasts report, advertisers are keen on spending more on social media than on other media platforms, especially press or display advertising.

The report forecasts that, by the end of 2019, press is set to fall 6% to $69bn in terms of Ad spend, while an increase of 20% to $84bn is expected on social media.

It is also reported that there is a 4.4% growth possibility in global adspend making it $640bn however marking a fall on its previous estimate of about 0.2%.

It was also reported that the US ad market is the strongest market in the world so far followed by North America by a growth of 5.5%.

Due to this forecast agencies are less likely to gain profits or advantages, however since North America’s small and medium-sized companies rely on social media especially Google and Facebook to advertise, they might have an advantage over the rest.

It was further reported that social media with a 13% share of global adspend comes behind Television and paid search, both of which are at 29% and 17% respectively.

The growth in social media is expected to slow down especially for the next 3 years, however it will still do well if not to great.

It is expected to drop to 17% in 2020 and 13% in 2021 respectively, however by then it would account for total global adspend of about 16%.

Zenith global brand president commented,

“Social media advertising gives brands the opportunity to drive growth by using automated tools to optimise their campaigns for key business objectives.”

Which is true, considering paid search advertising is expected to exceed $100bn for the first time ever.

Zenith’s forecast, published in June, found that more than half of global advertising expenditure which is around 52% would be spent on Internet advertising for the first time in 2021.

What are your thoughts? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

 

#Lahore is Now the World’s Second Most Air Polluted City!

By
Hera Mannan
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air pollution

A considerable part of the world seems to have become increasingly aware and concerned abut climate.

Although climate change affects every region differently as the pollution levels also differ, there is possibly no region that remains completely unaffected by climate change.

The air, the water, the soil, every element is suffering, and we’re responsible for it.

According to World Air Quality Report (2018), air pollution will take an estimated seven million lives globally in the next year, while costing the world’s economy nearly 225 billion USD.

Executive Director of Greenpeace South East Asia, Yeb Sano, commented on the report:

“Air pollution steals our livelihoods and our futures, but we can change that. In addition to human lives lost, there’s an estimated global cost of 225 billion dollars in lost labor and trillions in medical costs. this has enormous impacts, on our health and on our wallets. We want this report to make people think about the air we breathe, because when we understand the impacts of air quality on our lives, we will act to protect what’s most important.”

Frank Hammes, IQAir CEO, said:

“The 2018 World Air Quality Report is based on the review, compilation, and validation of data from tens of thousands of air quality monitoring stations around the world. Now everyone with a cellphone has free access to this data via the AirVisual platform.

This has also created a demand for air quality monitoring in cities or regions where no public data is available. Communities and organizations from California to Kabul are supplementing governmental monitoring efforts with their own low-cost air quality monitoring networks, and are giving everyone access to more hyper-local information.”

Findings from the report include that out of 20 most polluted cities in the world, 18 are in India, Pakistan, and Bangladesh.

In Pakistan, Lahore seems to be in the worst condition as it is now the world’s second most air polluted city.

Moreover, air pollution in India has worsened after Diwali, especially in Delhi.

 

What are your thoughts? Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

 

Electronic Markets Might Remain Closed for the Next 2 Days

By
Hera Mannan
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The traders of Pakistan have long been protesting the condition to provide computerized national identity cards on transactions worth Rs 50,000 or more, withholding tax on income, and revised sales tax on used mobile phones.

Their protests, however, have been in vain.

Therefore, the Trader associations announced at a press conference yesterday that a two-day strike across Pakistan will be observed to protest the government’s tax reforms for the next 2 days i.e. October 29th and 30th.

The press conference was headed by Ajmal Baloch, the president of All Pakistan Anjuman-e-Tajiran. Markazi Tanzeem-e-Tajiran Pakistan President Mohammad Kashif Chaudhry also confirmed their participation in the strike in a separate press conference.

#ClimateStrike: Pakistanis Come Out of Their Homes in Protest to Save the Planet!

 

The strike call has been backed by the traders in Saddar, Karachi Electronics Market as well.

Speaking to SAMAA TV, the president of Saddar Electronics Market Association, Mohammad Rizwan:

“We are ready to pay tax and duty on used mobile phones, however, payment of tax equal to a new mobile is unacceptable,

The economy has been destroyed because of wrong policies of the government,”

 

The traders’ association in Balochistan has also agreed to do the same.

What are your thoughts? Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

Huawei’s First Global Flagship Store Opens in Shenzhen

By
Press Release
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Huawei’s global flagship store opened recently in the heart of Shenzhen’s vibrant MixC World and it is Huawei’s first direct-sale store in the world.

The Store has been in preparation since 2017 and covers a total area of ​​1,300 square meters. Customers can explore Huawei’s latest and most comprehensive products, experience the fastest 5G connection, relax and meet up with friends.

“Shenzhen is an international technology and innovation center, we believe that Huawei Global Flagship Store will become the new Connecting Hub between Huawei and customers.” Richard Yu, CEO of Huawei Consumer Business Group said, “MixC World is a gathering place where fashion, technology, and liberal art meet together and Huawei Global Flagship Store will become Huawei’s city living room connecting the consumers.”

Designed as an invisible Community Square

Huawei Global Flagship Store, the three-story single-family building, adopts the design concept of “City Square”, which combines the traditional Chinese and western architectural philosophy. The facade adopts a large area of high transmission glass with rounded corners, feels like an exquisite Glass Enamel.

The unique semi-open staircase connects the square and the surrounding environment, presenting a borderless community atmosphere. Customers can walk into the store without any restrictions, relax and meet up with friends.

Huawei’s City Living Room

Here at Huawei Global Flagship Store, customers can not only relax and meet friends but also participate in the free courses held by Huawei Community, which covers your passions like photography, videography, sports and health care. You can also join the fun with local artists and enjoy art, painting, tourism and etc.

For technical enthusiasts or app developers, you can also learn more from our technical experts or again build the Huawei global ecosystem together in the Huawei Community.

The store has 120 experienced consultants who have joined Huawei from different fields such as hotel, aviation, art, etc. and can provide customers with multi-language and one-stop services, including purchase, maintenance, and training.

“We no longer call it a retail store, we call it community plaza, an open community for everyone. Consumers can come and create, learn about the most advanced technology and trends, or just connect again with one another,” said Herman Zhu, CMO of Huawei Consumer Business Group.

Smarter, more environmentally friendly Building

“Huawei always brings new innovations and features to our smartphones. The store also contains Huawei’s new technical innovations that make the building smarter and more environmentally friendly,” said Richard Yu.

5G is on. For the first time, Huawei’s global flagship store has realized the 5G network coverage of the whole store. Customers can experience ultra-fast 5G speed, super-low latency 5G Cloud games in advance.

In order to let customers have the best experience, the store is equipped with an Intelligent Environmental Control System based on Huawei’s Hilink technology, which can automatically adjust the brightness, temperature, and humidity of the store, so that all consumers can feel comfortable in every corner of the store.

In addition, the store also uses a large number of environmentally friendly and recyclable materials to create a green building that coexists with the environment. The felt used for ceilings and walls is made of recyclable plastic parts; the table uses a Nano board, which can be used for more than ten years; the floor is made of marble with natural ingredients and zero resin to form.

New Look, New Spin by Zeera Plus

By
Web Desk
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ahad and sajal

The latest campaign by Zeera Plus recently featured the celebrity on-screen and off-screen couple Sajal Ali and Ahad Raza Mir to show that there are some things in life that are meant to be.

Just like Ahad and Sajal are meant to be for each other, the nation’s favorite drink ‘chai’ also needs the perfect companion, which is the nation’s favorite biscuit of course!

The brand made waves with the marketing stunt used to reach the target audience.

The first step was to roll-out a picture of one of the most celebrated and adored couples together on social media to get fans talking. As expected, fans and followers started engaging in conversations immediately.

Hum Plus Tum

The second step came as the biggest surprise when a fan-made poster for ‘Hum Plus Tum’ came out featuring both. Everyone thought a movie was in the pipeline before the brand rolled-out the official TVC.

 

View this post on Instagram

 

My partner in crime. #wedidnotstealanybiscuits #ordidwe?

A post shared by Ahad Raza Mir (@ahadrazamir) on

In a category where there is fierce competition with rivals and competitors trying to break the clutter, Zeera Plus managed to grab attention with a successful campaign that broke the internet!

 

View this post on Instagram

 

Kuch rishtay bantay hi hain ek dosray keliye. @Sajalaly

A post shared by Ahad Raza Mir (@ahadrazamir) on

But that was not all, Zeera Plus went out of its way to deliver yet another fantastic idea – the dipping cam. Where different celebrities and commentators were covered live during the match, dunking into their biscuits. What better way to make a statement using the highly-talked about Pakistan vs Sri Lanka series that was played in our very own home soil!

Zeera Plus started from on-ground activities in Karachi and went forward with the idea and execution in Lahore for creative ground activities during the match. Many celebrities were taken on board for the promotional activity including Faisal Qureshi, Salman Saqib aka Mani, Zainab Abbas & Bazid Khan.

Zeera Plus is of the most popular brands in the category. Its unique taste and the cumin-based recipe have made it a popular companion with tea amongst the masses.

https://www.youtube.com/watch?v=I3d2Shxrxdk&feature=youtu.be

The brand has gone out of its way to make a campaign that is different from its past ones and has definitely hit the right spot.

To many Ahad and Sajal are a match made in heaven just like Zeera Plus and chai are on Earth!

Coca-Cola Pulls Out of CokeFest Amid Economic Slowdown

By
Anusha Sachwani
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CocaCola CokeFest

Coca-Cola Export Corporation (Pakistan) has pulled the plug as the titled sponsor for CokeFest.

The reason behind the brand’s withdrawal is the economic slowdown in the country and change in management.

The annual food festival that was held by ActiveMedia and backed by Coca-Cola started back in 2016.

ActiveMedia has confirmed that Coca-Cola is no longer the title sponsor, however, the event will go on under a different title called ‘Soul Food Festival’.

The festival is still very much alive. Coca-Cola has pulled out from the event for their own reasons, but all the other sponsors are still on board -Saad M Khan, the CEO of Active Media told Profit.

According to Profit, the reason Coca-Cola stepped back was that the new management was questioning the return on investment the brand was making to sponsor the festival.

An official has shared that the current recession in the economy has also strained profit for the brand in Pakistan, sales have also fallen.

There were also security concerns. The event is not owned by Coca-Cola, and we make no profits from it, but it has our name plastered all over it. If anything goes wrong, it is our head on the chopping block -An Official told Profit

Coca-Cola, on the other hand, has not made an official announcement or has said anything in regards to this news. The brand has stated that they will release an official statement if need be.

Furthermore, Profit reports that there were some discrepancies between the brand and ActiveMedia in accordance with the operations of the festival.

Coca-Cola’s communication boss, Fahad Qadir, said:

After many successful editions, The Coca-Cola Export Corporation, Pakistan Branch, has decided to not sponsor FoodFest for 2019-20, in line with our evolving business strategy. All of our focus is currently on Coke Studio.

However, there are all kinds of possibilities to enter into the food side. And while we have pulled out of CokeFest thanks to the recent recession, we are constantly working on new ideas on how to expand.

We have now to see what Coca-Cola decides. What do you think of this sudden decision?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Finja Wins In-Principle Approval for Electronic Money Institution (EMI) From State Bank of Pakistan

By
Press Release
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Left to Right: Sohail Javaad (Director Payment Systems SBP), Raza Baqir (Governor of State Bank of Pakistan), Qasif Shahid (Co-Founder & CEO Finja), Monis Rahman (Co-Founder & Director Finja)

Finja, the trail blazing Pakistani fintech behind the popular SimSim mobile wallet launched in partnership with Finca Microfinance Bank, announced today that it has received an in-principle approval from the State Bank of Pakistan for an Electronic Money Institution (EMI). The EMI license will allow Finja to aggressively expand its operations by forging a fresh set of partnerships and interconnects with select banks and ecosystem partners in the rapidly evolving digital financial services landscape of the country.

“This in-principle approval will enable Finja to increase speed of service delivery and accelerate scale to digitize Pakistan’s workforce and business transactions,” said Qasif Shahid, Co-Founder and CEO of Finja.

Finja has a special focus on salaried individuals and the businesses that employ them. In a short span of time the company has digitized payroll disbursement, payment collections and instant loans for thousands of organizations and their employees. Finja has well over half a million mobile app led wallets with the highest average balance in the industry. The company is backed by leading global venture capital funds including Vostok Emerging Finance, BeeNext and Quona Capital.

Contemporary Artist from Across the Globe Come Together for Karachi Biennale 2019!

By
Press Release
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After the success of the first Karachi Biennale in 2017, Karachi Biennale Trust (KBT) inaugurated the Second Karachi Biennale at Bagh Ibne Qasim.

As Pakistan’s largest contemporary art event, The Second Karachi Biennale KB19 presented 98 installations created by more than 100 multidisciplinary artists from over 16 countries themed around Ecology.

The event began with Ayesha Tammy Haq as the Master of the Ceremony as she introduced KBT CEO and Managing Trustee Niilofer Furrukh on to the stage. Ms Furrukh welcomed esteemed guests by highlighting the importance of bringing Ecology through art into the foreground followed by Muhammad Zeeshan, curator for KB19 spoke about the artists and installations that are featured at VM Gallery, Karachi Zoo, NED City Campus, Alliance Francaise, Frere Hall, IVS Gallery, and Bagh Ibne Qasim.

Following up Muhammad Zeeshan, Mayor of Karachi Mr. Wasim Akhtar extended his support for the initiative and encouraged more such activities to take place across Pakistan.

Ms. Bushra Hussain, Chair Person of Prize Committee distributed prizes to Rashid Rana. Following up the prize distribution, KBT team took audience members on a guided tour of some installation that included the following artists, Usman Haque, Quddus Mirza, Sara Pagganwala, Amin Gulgee, Waheeda Baloch, Natasha Jozi, Tamrat Gezahegne, Zain Ahmed, Sheema Kermani & Qinza Najm.      

The evening was attended by artists, educationalists, personalities alike including Chief Guest Mr Waseem Akhtar – Mayor of Karachi, Amin Gulgee, Atteqa Malik, Ayesha Tammy Haq, Bushra Hussain, Farzana Tunio, Imran Qureshi, Italian Consul General with Carlo Galli, Rashid Rana, RM Naeem, Shakira Masood, Stefan Winkler – Director Goethe Institut, along with Susanne Kriemann and Sacha Kagan to name a few.

Taking place from October 26th to November 12th, KB19 is supported by innumerable public and private partnerships. The Mayor and the City Government have generously made available the Karachi Zoo, Frere Hall and Bagh Ibne Qasim as venues for exhibitions. Alliance Francaise de Karachi, British Council, Goethe Institut, the Consulate of Italy and ProHelvetia Swiss Arts Council have been instrumental in the participation of artists from their countries. All other venue partners are hosting KB19 at their spaces.

Indeed, The Karachi Biennale Trust (KBT) was founded, in 2016, by a group of visual art professionals and educators as a dynamic platform to promote creativity, innovation, and criticality in the visual arts. KBT -a not-for-profit organization- has remained a citizens’ initiative supported by the corporate sector. It works closely with a network of local and international cultural, educational and philanthropic organizations.

Shan Foods Clarifies Rumors of Acquisition by Unilever Pakistan

By
Sakina Haider
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Unilever

Rumors have been speculating the social media that a multinational giant has acquired Shan Foods.

A tweet claiming that a multinational giant has acquired Shan Foods had gone viral. It was also claimed that Unilever, the Multinational Giant is the one to acquire 51% stakes of Shan Foods for an astounding 1.2 Billion USD.

This move could have been a part of Shan Foods’ expansion plans which were announced last year, when they started looking for an IPO (Initial Public Offering) back in May 2018. It was also indicated that this expansion might take place in 2020.

Last year, it was also claimed in some media reports that Unilever Group plans to invest the US $120m in Pakistan over the next two years. So there may be some truth behind this speculation that is going viral nowadays.

However, all claims and speculations have been denied by Shan Foods. Shan Foods has put forward a holding statement on all of their social media pages along with their website claiming that these speculations are nothing but a rumor.

Although Shan Foods in its holding statement has denied such rumors, it was also stated that “IF and WHEN” something like this were to happen in the future, then the food giants would be the first to announce it to all their stakeholders.

Adding further, the statement also said that Shan Foods has established itself as “a powerful global brand” and it would continue to explore itself in order to strengthen its business outlooks.

So even though this recent claim has been denied, there could be a possibility of it being somewhat true.

Stay tuned to Brandsynario.

Smart just got smarter!!! Infinix Launches Smart 3 Plus 3+32GB Variant in Pakistan

By
Press Release
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An exciting news for Infinix customers, Infinix has introduced an upgraded version of their hottest selling smartphone, Infinix Smart 3 Plus. The new version comes with 3GB RAM and 32GB ROM. The phone can be purchased for Rs. 15,999 and is available both online and offline. Smart 3 plus 2+32GB variant was launched earlier this year and now on popular demand from the fans, Infinix has introduced this new upgraded variant.

Smart 3 Plus became an instant hit when it was first introduced and launched in the market because of the unique features it offered and its economical price. The phone comes equipped with triple rear camera, 6.2” Waterdrop display and a powerful battery. It has received great reviews both by professional tech gurus and ordinary consumers. With this new variant, customers can now enjoy smooth smartphone experience as well as high end features such as such as triple rear camera, 6.2” HD+ waterdrop display without breaking their bank.

Joe Hu, the country manager for Infinix Pakistan commented on the launch of this new variant, “The people in Pakistan really love our Smart 3 Plus phone and as a token of appreciation for their continuous love and support, we are excited to provide them with a more powerful version of Smart 3 plus. He further added, “At Infinix we recognize the importance of consumer’s and we always live up to their expectations by delivering them what they want”.

Infinix is one of the exclusive brands in the country that has launched budget smartphones with triple camera options. Smart 3 Plus 3+32GB variant will continue to be the consumers leading choice in this price category.

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