Home Blog Page 848

Eva Travels Pakistan With Jazz: Exclusive Interview With International Vlogger

Eva Zu Beck Opens About How Much She Loves Pakistan & its People. Guess which is her favorite city? [Exclusive Interview]

Parey Hut Love Shoot Wraps Up Glamorously Amidst Stars

Parey Hut Love

The star-studded cast and crew of ace director Asim Raza’s upcoming romantic comedy Parey Hut Love celebrated the successful completion of the film’s shoot on Monday, December 17th.

The Parey Hut Love wrap party was held at the gorgeous old colonial house located in the heart of Karachi and was attended by A-list stars, media, and guests.

The party welcomed the cast to gather and talk Parey Hut Love and bask in the celebration of the strenuous shoot days. The event started off with a fashionably glamorous display of on-screen couples making an entry on the balcony and windows of the house followed by a Q&A session.

The entire cast and crew including the producer of the movie Sheheryar Munawar shared their memorable experiences from the shoot days with the media and made it a night to remember.

The event kicked off with each of the celebrity couples from the filmmaking a grand entrance by appearing on the balcony of the mesmerizing colonial house. Their excitement about the movie and their team love for each other was quite profound.

Post their jaw-dropping appearance, the stars took on to the stage for an interesting media meet & greet where each of them answered media questions. While Mahira Khan teased Sheheryar about excelling as a producer.

Maya Ali explained:

My character is very different from the one in Teefa in Trouble and was a positively challenging one indeed.

Lead actor and producer of the film Sheheryar Munawar said:

This film would not even have existed without everyone present here today. It’s going to be a unique one and we really hope you enjoy it.

The perfectionist of a director, Asim Raza when asked about the movie, said:

Filmmaking may look easy but it most certainly is not. There’s so much that goes into bringing a vision to life but it all becomes easier when you have a hands-on working team and an understanding cast.

Parey Hut Love shooting spells were overwhelmingly long but just as much fun.mIt was challenging to work with a huge cast but their dedication and willingness to learn made it an enjoyable experience.

Every person had something or the other to offer, from the camera to production to Fashion Designers and stylists, hair and makeup teams and all the stars involved in this project. In a short period of time we’ve become a big well-knitted happy family and for that, I’m truly grateful.

I hope the sleepless nights that have gone into making this film bear fruit and with a gripping story line full of love, laughter, and romance, I am very hopeful that audiences will love it.

The writer of the movie, Imran Aslam was also present at the event. Upon being asked why it’s called ‘Parey Hut Love’, he explained:

Love is something that forever exists within us and we are never able to push it aside. I am grateful to have been part of this experience and cannot wait to see my vision come to life.

The movie that is slated to release in August 2019 kicked offshoots earlier this year in September and since then they have shot in 4 beautiful cultural cities in Turkey and Pakistan.

The accomplished cast comprises of Sheheryar Munawar and Maya Ali as lead actors with Ahmed Ali Butt, Zara Noor Abbas, Rachel Viccaji, Jimmy Khan, Faheem Abbas, Shahbaz Shigri and Parishey James as supporting stars, all of whom were present at the event. The film will also feature a special appearance by the heartthrobs of our nation: Mahira Khan, Sonya Jehan Narain and Fawad Khan.

The list of renowned cast members doesn’t end here as seasoned actors Nadeem Baig and Hina Dilpazeer will also grace the screen of Parey Hut Love. The incredible Yousuf Bashir Qureshi, Munawar Siddiqui, and event manager Frieha Altaf also make their mark. Not just that but we’re all anticipating a groovy dance number by the ever-joyous Meera Jee and many more surprises that are yet to be revealed.

Parey Hut Love’s wrap party ended on a great note as the stars posed for pictures and danced the night away. The creative direction for the event was done by Frieha Altaf and event management by Catwalk Events. The glamorous wardrobe for the whole cast is designed by the renowned designer Umar Sayeed. Western wardrobe for men has been crafted by Ismail Farid.

The flower-filled set and backdrop for the wrap party was designed by Aarij Hashimi in collaboration with Production Designer, Hina Farooqui and executed by Set Act. We can hardly wait for the movie’s release!

Maruti Corolla Altis 2019: Suzuki & Toyota are Collaborating Again!

Maruti Corolla Altis 2019

Toyota and Suzuki made headlines when news came out at both automotive giants are collaborating to launch the much-awaited 2019 Toyota Baleno. Now, both manufacturers are coming together for yet another venture – Maruti Corolla Altis 2019!

It is expected to have a unique look and will sport different bumpers, grille, and alloy wheels to significantly differentiate itself from the original Corolla.

However, the interior may resemble the Maruti variants which are already on the roads but with a change of upholstery.

Toyota Corolla 2020: Price in Pakistan & Specifications

According to CarSpirit, Maruti Suzuki will most likely employ a more powerful version of the K15B 1.5-liter petrol engine.

The brand might even offer the E15A 1.5-liter diesel engine that is currently under development.

Reportedly, Maruti Suzuki has plans to sell at least 10,000 units of the rebadged Toyota Corolla annually. The Suzuki Altis is expected to roll out in late 2019 during the festive season.

Sources have shared that the Baleno will be the first product to roll-out in the collaboration.

As per reports 25,000 Balenos will make their way to Toyota’s facility and can be expected to hit the roads in mid-2019.

Stay tuned to Brandsynario for more news and updates.

Toyota-Suzuki Collaboration: 2019 Toyota Baleno is On its Way!

iPhone XR & Galaxy S9: Here’s How you can get Yours for FREE!

iPhone XR and Galaxy S9

The holidays are a great time to reunite with family and friends over delicious home-cooked meals. However, there is another great treat you can look forward to this year- Free iPhone XR and Galaxy S9!

That’s right! There are a few terms and conditions which have to be followed, but you can get your hands on these phones during the holidays for FREE!

T-Mobile is giving away the iPhone XR on the activation of two lines and trade in an eligible device. Qualifying models include the iPhone X, iPhone 8 or 8 Plus, iPhone 7 or 7 Plus, or an iPhone 6s or 6S Plus.

free iphone xr

Apple’s iPhone Discount Offer Ends on 31st December!

The company has a similar deal for the Galaxy S9 as well where you need to trade in a recent Samsung Galaxy phone, Google Pixel or Pixel 2, LG V20, G6, or later, OnePlus 5 or later, or a Moto Z2.

free galaxy S9

To view the terms and conditions, click here. Also, it is to be noted that this deal is valid for citizens residing in the US.

For Pakistanis who wish to avail this deal, they will have to get in touch with their friend or relative and see if they are eligible for the deals.

Happy Holidays!

Stay tuned to Brandsynario for more news and updates.

Pakistani E-Commerce Websites Discontinue iPhone & Google Pixel!

The Government of Pakistan recently imposed Customs Duty on imported Smartphones. Importing mobile phones or asking for relatives to fly them over has now become expensive.

There are, however, several conditions to make the policy easy on overseas Pakistanis who are flying in for short visits. According to the policy, each individual (Pakistani or overseas Pakistani) can carry up to 5 handsets per year.

Out of the 5, one will be free, whereas taxes and duties will be applicable on the rest. Furthermore, those handsets which have not been paid for will be blocked within 30 days.  Those who have foreign SIMs with roaming on will also get cleared from paying these taxes.

This is applicable on handsets flowing into Pakistan after 1st December.

Mobile Tax & Duties Breakdown

Imported phones will have the following taxes and duties applicable to them:

  • Customs Duty
  • Regulatory Duty
  • Sales Tax
  • Additional Sales Tax
  • IT Duty
  • Mobile Levy
  • Provincial Tax

Customs Duty 

The fixed amount for Customs Duty is PKR 250.

Regulatory Duty

Mobile phones worth in-between $1-60 will be taxed with Rs.250. Handsets worth in between $61-130 will be taxed with 10% of the value. Whereas phone worth over $130 will be taxed with 20% of their value under Regulatory Duty.

Value of Phone (USD) Taxation
$1-60 Rs. 250
$61-130 10% of the value
$130+ 20% of the value

 

Sales Tax

Sales tax is fixed at Rs. 1500 per handset.

Additional Sales Tax

Additional sales tax is fixed at 3% of the phone’s actual value.

IT Tax

The fixed amount for IT Tax is 9% of the phone’s value.

Mobile Levy

Value of Phone (PKR) Levy
Rs 10,000 to 40,000 Rs 1000
Rs 40,000 to 80,000 Rs 3000
Over Rs 80,000 Rs 5000

 

Example
  • Value of a phone declared by Customs is Value A
  • Add 1% Insurance on Value A, this would become Value B
  • Add 1% Landing charges on Value B, this would become Value C
  • Now, this Value C is important because Customs will now Apply/calculate all Duty/Taxes on Value C, not Value A.

If Value A = $100, then its Value B will be $101. Its Value C would then be $102.01 (and not $100).

Now that the value of the phone has been determined- it will be converted from USD to PKR at Inter-Bank rates for that particular day.

Now that we have the phone’s value, the following formulas will be applied for taxes and duties:

  • Value C + 10% or 20% Regulatory Duty = Value D
  • Value D + Rs 250 fix Customs Duty = Value E
  • Value E + 3% Additional Sales Tax = Value F
  • Value F + Rs 1500 fix Sales Tax = Value G
  • Value G + 9% or 6% Income Tax = Value H
  • Value H + Rs 1000 or greater as Mobile Handset Levy = Value I
  • Value I + Rs 1000 fix Sindh Stamp Duty = Value J
  • Value C + 1.16% CESS Duty = Value K

Value J + Value K – Value C = ___ PKR. This is the final amount which is the total of Duty/Taxes that an individual will have to pay.

Taxation Per Phone

The following chart explains how much taxation will have to be paid according to the value of the handset.

Value of Mobile Taxation (PKR)
$50 Rs 4,641
$100 Rs 6,367
$150 Rs 8,083
$200 Rs 13,116
$250 Rs 15,666
$300 Rs 20,216
$350 Rs 22,767
$400 Rs 25,317
$450 Rs 27,867
$500 Rs 30,417
$550 Rs 34,967
$600 Rs 37,517
$650 Rs 40,067
$700 Rs 42,618
$800 Rs 47,718
$900 Rs 52,818
$1000 Rs 57,918
$1200 Rs 68,119
$1400 Rs 78,319
$1500 Rs 83,420

Stay tuned to Brandsynario for more news and updates.

Sonu Nigam Expresses His Wish to be a Pakistani [Watch Video]

sonu nigam

Sonu Nigam is considered amongst the top singers in India. Boasting a stellar career over two decades in Bollywood, he has proved his mettle time and again with various chartbusters.

However, over the past years, there has been a dent in his career with Sonu bagging less work in Indian movies.

Apparently, the singer believed that the demand of Pakistani artists in India is increasing and Indian talents is getting fewer tunes in Bollywood soundtracks.

Pakistani Paint Wala Singer Leaves Sonu Nigam Impressed!

During an interview, Sonu Nigam took a sly dig at Pakistani singers, claiming how they are taking away offers from Indian artists.

“Sometimes, I feel like it would be better if I was from Pakistan. At least I would get offers from India.”

He also expressed his disapproval over how Indian singers have to pay music companies to sing in shows.

“They don’t do the same with Pakistani singers. But then why single only Indian singers out?

He added that he is good friends with Atif Aslam and Rahat Fateh Ali Khan. But they are not demanded to pay and sing at musical evenings.

Atif Aslam is Like my Younger brother. He is never asked to pay to sing at shows, neither is Rahat Fateh Ali Khan”

Evidently, the B-town singer is pretty unhappy with the practices in his nation’s music industry and laws that restrict Indian artists to exhibit their talent.

Watch his interview below.

https://youtu.be/hnKJ7-KbPt0

Atif Aslam & Sonu Nigam Team Up for USA & Canada Concert Tour ‘Klose To You’: Tickets Available

It is to be noted that Atif Aslam sang as many as eight tracks in Bollywood movies this year. Rahat Fateh Ali Khan too made it to various Indian soundtracks.

Atif Aslam’s two tracks also made it to Google India’s most searched songs of the year. Clearly, our Pakistani stars are loved across the border and their achievements in India speaks volume about it.

What do you think about Sonu Nigam’s statements? Let us know in the comments below.

PSL 4 Anthem: Fawad Khan Replaces Ali Zafar

PSL Anthem

Ali Zafar made an entrance to remember at Pakistan Super League‘s (PSL) 3rd Edition opening ceremony with the PSL Anthem.

Zafar is also the talent and voice behind the soulful PSL anthems, his ‘Ab Khel Kay Dikha’ followed by ‘Ab Khel Jamay Ga’ and ‘Dil se Jaan Laga De’ became immediate favorites.

He has won millions of hearts across all social media platforms, however, the crooner is reportedly not a part of PSL 4.

Word on the street is that Zafar has been replaced by the ‘King of Hearts’ Fawad Khan and the powerhouse Shuja Haider as well as the hip and happening Young Desi.

The three are expected to unite to give us a PSL Anthem cricket fanatics will remember!

We have yet to see whether the trio can beat the Ali Zafar craze or take it to new heights-time will tell!

PSL 4 will be starting from February 2019. Matches will be played in 5 venues including Dubai, Sharjah, Abu Dhabi in UAE and Karachi as well as Lahore will yet again be a part of the celebrations in Pakistan.

Are you excited for the PSL Anthem? We are!

Stay tuned to Brandsynario or for news and updates.

PSL Draft 2018: Players List Revealed!

Eva Travels Pakistan with Jazz: All You Need to Know About the Digital Travel Show

Eva Travels Pakistan with Jazz

Globally renowned travel vlogger, Eva Zu Beck, has put Pakistan on the travel map for young people the world over.

She has now partnered with the country’s leading digital communications company, Jazz, for an enthralling digital travel show called – ‘Eva Travels Pakistan with Jazz’.

For this reason, a grand launch event was held to not only showcase the show’s pilot, but also discuss how such endeavors create Pakistan’s soft image internationally and boost travel diplomacy and people-to-people connections.

The idea behind this digital series is to help the world understand Pakistan’s cultural exuberance and hospitality. The Polish national, Eva Zu Beck – began her journey as a travel vlogger in 2018 – and Jazz will highlight various aspects of Pakistan that remain hidden to the world.

“Coming to Pakistan has been such a great experience for me. When I first came here, I never expected to become so popular amongst the Pakistani people. I feel grateful that Jazz chose me to be part of such a great initiative. Getting to see and portray the true colours of Pakistan through this series is going to be a great experience, both for me and my digital followers,” said Eva.

Kazim Mujtaba, Head of Marketing at Jazz, discussed the mobile operator’s involvement in the series, “At Jazz, our tagline is, “Dunya ko Bataa Do” which aligns perfectly with the need for such a show. Even before this partnership, Eva had been promoting a more positive image of Pakistan which was one of the reasons why we chose her to be the face of the show. Jazz, with this series, will be enabling Eva in her travels as it does for millions across Pakistan”.

He continued, “We here at Jazz are working towards a more digitized Pakistan and have always supported young and emerging talent in efforts to promote the country. “

The show that will be broadcasted on several mediums will have the first season will comprise of eight episodes in total, with a new episode available for viewing every week on Eva’s YouTube Channel.

The first season will showcase the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs, and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country. Viewers will be kept engaged on Jazz’s and Eva’s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes.

The launch event concluded with a panel discussion and a Q&A which included various vloggers, where everyone discussed the importance of promoting a softer image of Pakistan through digital media.

Veteran Pakistani Actor Ali Ejaz Passes at 77

Ali Ejaz

Renowned film, stage and television actor Ali Ejaz passed away in Lahore on Tuesday after a fatal cardiac arrest at the age of 77.

Ajaz started his career in 1967 and became known for his comedy-drama series Khawaja and Son. Other popular titles from his career include Dubai Chalo and Lakhon Mein Teen.

Ejaz then started his film career in 1961 and has shown his talent in many different projects including FBI Operation Pakistan (1971), Sona Chandi (1983) and even Chor Machaye Shor (1996).

In 2015, he launched a social welfare project near Sialkot under his NGO called the Ali Ejaz Foundation. The project was called Homes for the Welfare of the Old People and aims to provide 132 homes for the needy.

Stay tuned to Brandsynario for more news and updates.

10 Pakistani Heroes Who Sacrificed Their Lives in the Line of Duty

PIA’s Discount on International Travelling is a Limited Time Offer

PIA Discounts

The national carrier- Pakistan International Airlines (PIA), is offering a massive discount to travelers international destinations.

The New Years discount has been announced for individuals boarding for Europe, China, and Afghanistan from 14th- 28th December.

Flyers can save as much as PKR 8000 on a return ticket from Beijing and about PKR 2000 from Kabul. A PIA Spokesperson added that airfare for destinations like Barcelona, Paris, Oslo, and Copenhagen have been slashed by PKR 5,000-6,000.

Maryam Mujtaba: PIA’s First Ever Female Pilot from Kashmir

PIA’s New Years Discount

Here’s what the airline is offering:

PIA’s Youngest Female Senior Aircraft Technician is Winning Hearts

Are you ready to fly high?

Stay tuned to Brandsynario for more news and updates.

PIA’s Female Pilots Ridiculously Trolled for Flying to Gilgit!

Director Atif Hussain’s Son’s Engagement: Pictures From the Star-Studded Event

Director Atif Hussain Son Engagement

From Deepika and Ranveer’s star-studded wedding to Priyanka Chopra and Nick Jonas’s dreamy marriage, we are witnessing some amazing nuptials this year which are showing no signs of slowing down.

Last night, the son of the ace Pakistani director Syed Atif Hussain, Bazil, got engaged to Zaraish in a super lavish ceremony and we are absolutely loving the pictures.

Producer turned director Syed Atif Hussain is known for his popular dramas like Laadon Mein Pali, Asmanon Pay Likha, Maryam, Iqraar, Beqasoor, and others.

Malik Riaz’s Grandson’s Wedding: Pictures from Lavish Events

For the grand bash, while the celebs aced their fashion game, the bride looked no less than a princess herself.

Dressed in a Pink Lehnga with golden embellishments on it, the bride was radiant and we couldn’t take our eyes off from her.

The celebrations which took place at Karachi last weekend were attended by many prominent Pakistani celebrities and the photos from the engagement ceremony have already taken over the internet.

It turned out to be a night to remember as it was attended by Humayun Saeed, Javed Sheikh, Fahad Mustafa, Behroze Subzwari, Maria Wasti, Amar Khan, Bilal Qureshi, Asim Mehmood, Kanwar Arsalan, Fatima Effendi, and others.

View this post on Instagram

#SyedAtifHussain son #Bazil engagement party

A post shared by Zeeshan Khan (@zeekhantni) on

Zaid Ali Takes a Savage Dig at Aiman & Muneeb’s Wedding

We wish Bazil and Zaraish all the best for the new chapter of their life.

What do you think of the couple? Don’t you think they look perfect together? Let us know in the comments section below.

Originally published on Veryfilmi.com

 

 

Ilaj Sahulat Plan: KP Government’s New Health Insurance Program

Ilaj Sahulat Plan

The KP government has introduced yet another health insurance program called ‘Ilaj Sahulat Plan’. During their last tenure of PTI’s government, the party introduced the province-wide Sehat Insaf Programme’.

Reportedly, the plan is in its beta phase (pilot project), if it proves to be successful then it will be carried across throughout the province. The KP government is launching the project in association with the National Rural Support Programme (NRSP) and State Life insurance company.

Adviser to K-P Chief Minister on Education Ziaullah Bangash shared that the government has issued the ‘Sehat Insaf Cards’ to residents in different parts of the province.

In a few weeks, the government will be handing the Ilaj Sahulat Plan card to 800,000 needy people. -Ziaullah Bangash

Uniform Education System to be Launched by PTI

The Sehat Insaf Card programme will remain intact and the launch of the Ilaj Shaulat Plan will not interfere with the health program. Citizens in 4 districts-Kohat, Malakand, Mardan, and Chitral will be able to make most of the best health care services.

He furthermore added that families will only have to pay PKR 2,550 a year and in return will get services worth of PKR 30,000 at hospitals throughout KP and will be able to avail ambulance services only for RS. 1,000.

Initially, the PTI-led KP government launched their flagship Sehat Insaf Cards program back in August 2016. The program had been formed to cover 1.8mn families in the province while only costing the government Rs. 5.2bn over a 2-year span. The cards are accepted in 102 designated healthcare facilities including both private and public hospitals.

What are your views about the new Ilaj Shaulat Plan?

Stay tuned to Brandsynario for more news and updates.

Benazir Income Support Program: PTI to Increase Grant

HEC Bans 3 Medical Universities From Giving Admissions

HEC

The Higher Education Commission (HEC) has banned three medical universities from admissions in the postgraduate medical and dental programs.

According to Dawn, the educational institutes have been barred from admitting students for a period of one-year i.e, until Nov 2019.

Following are the three medical universities that have been barred from admissions:

  1.  Faisalabad Medical University (FMU)
  2. Nishtar Medical University (NMU), Multan
  3. Rawalpindi Medical University (RMU)

These institutes were established by the Punjab government in 2017 by upgrading various colleges.

HEC Hungary Scholarship 2019 for Pakistani Students

Apparently, HEC’s action is a result of the provincial government’s inability to make these institutes fully functional as per HEC’s rule and regulations. The three medical varsities did not have any constituent medical colleges, which is a compulsory rule to get recognition.

A detailed report by the Higher Education Commission stated:

“The requirement of having a constituent medical & dental college as a recognition requirement of the PMDC Ordinance 1962 (Amendment Act 2012 XIX) shall be ensured and the notification of the constituent college shall be issued by the government of the Punjab”

Consequently, the three universities have been given a deadline of Nov 2019 to get recognition status from the Pakistan Medical & Dental Council (PMDC).

HEC’s report further adds:

“Since MBBS is a professional discipline, hence, as per practice, the HEC will only verify degrees of those graduates who have been registered with the PMDC as registered medical practitioners”

What’s more, HEC has also declared it compulsory for the varsities to obtain a No Objection Certificate (NOC) prior their launch from for postgraduate programmes the Quality Assurance Division.

Illegal/Fake Institutions List Released by HEC

Stay tuned to Brandsynario for more updates.

Waseem Badami’s Second Marriage on the Cards?

waseem badami second marriage

This month, Aamir Liaquat’s second marriage with Syeda Tuba Aamir had created quite a controversy on the internet.

And now the news of Pakistani news anchor and broadcast journalist, Waseem Badami tying the knot for the second time has taken social media by storm.

Here’s what happened!

Apparently, Mubasher Lucman invited Aamir Liaquat on his show ‘Khara Sach’ on Samaa TV. The host congratulated the Pakistan Tehreek-e-Insfaaf politician on his second marriage and even included the ARY anchor, Waseem Badami in his talk show over a call.

During the candid conversation between the trio, Lucman asked Badami about his second marriage plans.

The question was posed as a joke by the Khara Sach host and Waseem shied away from commenting on the matter. However, Aamir Liaquat dropped some major hints about Badami’s second marriage.

The ARY host, Waseem Badami couldn’t stop blushing as he stated:

If there is any update or progress in the matter, I will inform you all/ else Aamir Liaquat will surely inform everybody.

Aamir Liaquat added: 

Progress is being made in the matter and I have a key role to play in this Regard

Watch the video of this whole episode here. 

Twitterverse is reacting on the news and of course, not in a good way!

Badamis’ fans now want him to stay away from Aamir Liaquat

Unlike various professionals in the media industry, Waseem Badami keeps his personal life private and not much is known about his first marriage.

However last year, the news anchor embroiled himself in a massive controversy after a woman called Minhal Aly, claiming to be his girlfriend, imposed major accusations on him.

According to reports, Minhal claimed to be the niece of Dr. Amir Liaquat Hussain.

Stay tuned to Brandsynario for more updates.

 

 

 

 

PAS Announces Effie Awards Pakistan

effie awards pakistan

Pakistan Advertisers Society (PAS) is pleased to announce its partnership with Effie Worldwide.

With the affiliation, PAS Awards, which is one of the most prestigious marketing effectiveness award programmes organized by PAS joins the global Effie network to become Effie Awards Pakistan as its 52nd programme.

With 51 national programmes, 4 regional awards and 1 global award, Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness, led by its signature initiative, the Effie Awards, which is celebrating its 50th anniversary this year.

Saqib Zia, Chairman, PAS said “Bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission. With growing business pressures, measurement of marketing effectiveness is now imperative for all marketers.

Also, from an industry perspective, Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally”.

“As a results-focused forum for the industry, Effie brings together clients, agencies, and media to debate and celebrate marketing effectiveness,” said Traci Alford, President, and CEO of Effie Worldwide.

“We are proud to partner with PAS to bring the Effie Awards to Pakistan. It is important that the Effie Index reflect the most effective work across the world and the launch of Effie Pakistan will strengthen our global dialogue around the future of marketing effectiveness.”

The competition will be open to all marketing efforts that ran in Pakistan between July 1, 2017, till September 30, 2018.

Entrants will be required to demonstrate excellence in four key areas: definition of objectives, strategic development, creative execution, and measurement of results.

These campaigns will go through a rigorous evaluation process by a set of jury members that will include some of the most qualified and experienced panel of professionals, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research having a proven track record of excellence in their area of work.

Complete details on eligibility, competition rules, and deadlines are available on the Effie Pakistan website. The award gala will take place in May 2019 and the winners will be awarded a Gold, Silver and Bronze trophy.

A special recognition award, the Grand Effie Award will also be awarded to the most effective campaign of the year.

The Effie Pakistan finalists and winners will also receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide.

Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness. Concluding the ceremony, the Executive Director of PAS, Qamar Abbas said that this is indeed a proud moment and an acknowledgment of our efforts.

Karachi Weather Update: Year’s Coldest Day in the City

karachi weather update

Chilly Siberian winds took over Karachi the weekend and now the temperature has dropped to a record low in the metropolis

According to the News.com.pk, the coastal city is experiencing this year’s coldest day.

Karachi’s temperature was recorded at 10 degree Celsius on Monday. Pakistan Met Department (PMD) has quoted this temperature as Karachi’s lowest temperature for the year.

According to a report by Weather Updates Pk, these chilly conditions will continue for next 2-4 days and might slightly ease up from Tuesday.

On Sunday, the mercury remained at 12 degrees which have further tanked to a record low today.

Reports reveal that the city’s temperature is expected to drop further in the coming 24 hours. The chilly winds blowing from the South-western region will continue to hit the city.

On Friday, frosty winds intensified cold in the city. Earlier, Pakistan Metrological Department had predicted that Karachi will receive cold winds from Quetta and the temperature may drop as low as 9°C by December 19.

Stay tuned to Brandsynario for more updates.

Patari Releases “Bohot Ho Chuki Nafraten” in Remembrance of the APS Tragedy

Bohot Ho Chuki Nafraten

Patari, Pakistan’s premier music streaming platform, has released a song with
an accompanying animated video called “Bohot Ho Chuki Nafrate’n”, in memory and
remembrance of the APS attack victims on the 16th of December, 2014.

This was a terrible day in our history, a day on which hundreds of futures were wiped out in an act of senseless brutality, a day on which happiness was snatched away from hundreds of households and a day which four years later still burns with a searing pain in the collective memory of our nation.

It is then on days like this when it’s important to remember that the only answer to hate and violence is love and peace. That only a message of peace can douse the raging flames of extremism and hatred. It is this message that the song encapsulates.

This song is a composition by Ali Aftab Saeed, with production from Saad Sultan and lyrics by Mukhtar Javed with vocals done by Ali Aftab Saeed as well. The video was produced by Patari.

Ali Aftab Saeed, the Composer, and vocalist said:

“I know many people believe that corruption is the biggest menace we face at the moment but I think religious extremism and terrorism outweighs it and everything else and we need to address it more even though it’s not a safe thing to do. I’d like to Thank Zeeshan Noel for introducing me to this poetry and Mukhtar Javed for writing this heartfelt poetry.”

Patari’s Co-Founder, Humayun Haroon, talking about the collaboration between Patari and Ali Aftab added:

“When we first heard this song and the message behind it, we were deeply moved. We immediately felt it was important that these impactful lyrics and vocals needed to have a visual depiction to properly convey its meaning and message. We had Patari’s in-house animator, Hamza Salar do the artwork and animation for the video and I think he did a wonderful job capturing the essence of the song. The video captures the bleakness of the tragedy while also managing to convey hope in an evocative way. We hope that on this terrible day, as we remember the countless precious lives lost, we also remind  ourselves that only a message of peace and unity can conquer the crusade of hatred”

The Video has been released on Patari’s official YouTube Channel

https://www.youtube.com/watch?v=yzEuGM3nARs&feature=youtu.be

 

 

The audio can be streamed and downloaded from Patari’s website and apps

 

PSL 4 Schedule, Venue, Fixtures & More

HBL PSL 4 Draft 2019 is just around the corner, the 4th edition of the league will start in a couple of months.

Pakistan Cricket Board (PCB) has unveiled the full schedule for the latest edition of Pakistan Super League (PSL).

PSL 4 Schedule (Complete)

Thirty-four (34) matches will be played in the fourth edition and for the first time in the short history of this highly successful and much-awaited tournament, Lahore and Karachi will share eight matches between them at the back end of the 32-day event.

The tournament will kick-start on 14th February 2019 in Dubai, and the final match will be played in ‘The City of Lights’ Karachi on 17th March.

Dubai will be host to 7 matches until February 17th. The tournament will continue in Sharjah from Feb 20th-24th for 8 matches.

PSL 4: Three Pakistani Cities to Host the Matches!

Teams will return to Dubai once again for another 7 matches on 26th February before leaving for Abu Dhabi to play 4 matches from 4th-5th March.

The league will then come home to Pakistan on 7th March where the last 8 matches will be played. These include the qualifying rounds, eliminators and the final.

PSL 2019 Schedule

PSL 4 Fixtures

Islamabad United

The defending champions have the following players retained:

Platinum

  • Luke Ronchi
  • Shadab Khan
  • Faheem Ashraf

Diamond

  • Asif Ali
  • Mohammad Sami

Gold

  • Rumman Raees

Silver

  • Hussain Talat (Ambassador)
  • Waqas Maqsood
  • Sahibzada Farhan
  • Zafar Gohar

Karachi Kings

The following players retained:

Platinum

  • Colin Munro
  • Mohammad Amir
  • Babar Azam

Diamond

  • Colin Ingram (Ambassador)
  • Imad Wasim
  • Usman Shainwari

Gold

  • Mohammad Rizwan
  • Ravi Bopara

Lahore Qalandars

The following players retained:

Platinum

  • Fakhar Zaman

Diamond

  • Yasir Shah

Gold

  • Anton Devcich
  • Rahat Ali

Silver

  • Agha Salman
  • Sohail Akhtar
  • Hassan Khan
  • Shaheen Shah Afridi (Ambassador)

Peshawar Zalmi

The following players retained:

Platinum

  • Wahab Riaz
  • Hasan Ali

Diamond

  • Daren Sammy
  • Kamran Akmal (Ambassador)

Gold

  • Liam Dawson

Silver

  • Umaid Asif
  • Khalid Usman

Emerging

  • Sameen Gul

PSL Draft 2018: Players List Revealed!

Quetta Gladiators

The following players retained:

Platinum

  • Sarfaraz Ahmed
  • Sunil Narine

Diamond

  • Shane Watson (Mentor)
  • Sohail Tanvir
  • Mohammad Nawaz

Gold

  • Rilee Rossouw (Ambassador)
  • Umar Akmal

Silver

  • Anwar Ali
  • Saud Shakil

The Sixth Team

Since Multan Sultans is no longer participating in PSL 4, a new team will replace them.

The following players retained:

Platinum

  • Shoaib Malik

Diamond

  • Junaid Khan
  • Mohammad Irfan (Ambassador)

Gold

  • Shan Masood

Silver

  • Mohammad Abbas
  • M. Irfan Khan
  • Umar Siddiq

Emerging

  • Mohammad Junaid

Major Developments

The following are the major developments which have been made for PSL 4 2019:

  • Shahid Afridi has bid farewell to Karachi Kings
  • Misbah-ul-Haq has bid farewell to Islamabad United
  • Mohammad Hafeez has joined the Peshawar Zalmi Family
  • Wasim Akram has joined Karachi Kings as the president

Multan Sultans Contract Terminated

Pakistan Cricket Board has terminated the contract with Schon Properties for Multan Sultans as the franchise failed to meet its financial obligations.

Following the termination of the contract, all rights in respect of the team have now been reverted back to the PCB.

Categories & Their Value

Platinum (US $570,000): Teams can have a maximum of 3 players with no more than 2 local or foreigners. The base price $160,000 and the maximum for one player is $250,000.

Diamond (US $270,000): Teams can have a maximum of 3 players and the base price starts from $80,000, only 1 player can get $100,000.

Gold (US $180,000): With base price $50,000, the maximum a team can pay a player is $70,000 with 3 players.

Silver (US $140,000): The base price is $24,000. The teams can have a maximum of 5 players with a maximum of $40,000 for 1 player.

Emerging (US $25,000): Two players can be in a side with prices of $12,000 and $13,000 respectively.

PSL’s Most Valuable Franchise Revealed!

Supplement (US $175,000): This category doesn’t have a maximum and minimum payroll. It’s an additional round, allowing teams to pick extra players as a backup. They can pick a maximum of four players from the purse of $175,000.

The players have also expressed their enthusiasm and interest in the start of the HBL PSL 2019.

Waqar Younis, who is the mentor of Islamabad United, said: “The HBL PSL is one of the most entertaining but difficult tournaments in which each match counts. You have to turn up at the top of your game every time you step onto the field so that you stay clear of the danger zone.

“Islamabad United have a talented and all-around side, with each and every member capable of conhttps://www.youtube.com/watch?v=4Ey8RxF0pvgsistently producing match-winning performances. I have no doubts that the2019 event will be a great spectacle and I urge all the spectators and fans to play their part in making this a successful event.”

https://www.youtube.com/watch?v=4Ey8RxF0pvg

Karachi Kings’ captain Imad Wasim said: “Eight HBL PSL matches taking place in Lahore and Karachi is great news for the Pakistan cricket fans and I look forward to captaining Karachi Kings at the historic National Stadium. We will have to be at our best in each match to ensure that we also feature in front of our home crowds on March, 17.”

https://youtu.be/CJq-O0aa9qk

Shoaib Malik, who will captain the sixth team, said: “We have a very balanced side, which is capable of going all the way in the HBL PSL. This tournament is not only designed to provide entertainment to the fans, but is also a vehicle for the local players to learn and getter better by featuring in high-pressure matches and through the presence of international stars.

“We also look forward to welcoming Steve Smith and Shahid Afridi, two absolute legends of the game, to the side and hope they will play their lead roles in helping us cross the line. Like all other players, I can’t wait for this event to start and hope to hit the ground running from the opening day.”

https://youtu.be/AQuSx64dbf0

Sarfraz Ahmed, who captained Quetta Gladiators to two finals, said: “We are a team which has always received overwhelming support from entire Pakistan, particularly Quetta. This has been one of the cornerstones of our strong performances in the past events and hhopefully, we will be able to do one better in 2019 by lifting the silverware in front of the National Stadium crowd.”

Daren Sammy, who captained Peshawar Zalmi to the title in 2017, said: “The HBL PSL is one of my favorite tournaments and I not only look forward to playing in it in a few weeks’ time, but also look forward to once again featuring in the final. “Zalmi are known for their aggressive and attacking cricket, and I am confident that we will win more hearts by successfully and regularly displaying our strengths every time we take the field.”

Stay tuned to Brandsynario for more news and updates.

‘Powderplay’ Anyone?

powderplay

It all began when Olpers came out with a TVC attacking Nestle Nido and projecting it as if it had been caught in a lie!

Oh yes, it did!.. or have they really?

If that wasn’t enough, a “Public service message” which was more like a tantrum suddenly started filling up our streams/newsfeed.

                   

Amazed by their “directness” of the content, we sat back and waited to see what comes next!

As expected NIDO did clap back but in a way, we did not totally expect!

The response was well how should I put it… addressing the point directly? Hard hitting? YES. CAN WE SAY IT WAS “CLASSY”? Probably yes.

Not only did the brand thank its competitors, but it also offered to invite people to come to visit their factory and get their facts right.

 

 

Following this very public and brutally humble takedown, the loyal NIDO babas and mamas seem to have taken to Twitter to support their “favorite” brand.

Looks like a solidarity movement beginning with #MorethanMilk

Here is how it went down, grab them popcorns:

 

Atif Aslam’s Songs Make It to India’s Most Searched Tunes!

atif aslam

As we head into the final weeks of 2018, we look back on the biggest hits of the year!

Similarly, Google has revealed the ‘Year in Search 2018’ list in India which has a compiled list of names, places, personalities and things that people have searched for this year and the results are expected.

Two songs of our very own Atif Aslam were among the most searched songs list in India and we are really proud of it.

12 Bajay: Atif Aslam’s Latest Song You Need to Check Out!

Isn’t it a big achievement?

His song titled ‘Dekhte Dekhte’ from the movie ‘Batti Gul Meter Chalu’ ranked 5th in the list whereas his another track ‘Dil Diyan Gallan’ from ‘Tiger Zinda Hai’ secured the sixth position.

Here is a list of most searched songs on Google in India this year:

Dilbar Dilbar

Daru Badnaam

Tera Fitoor

Kya Baat Hai

Dekhte Dekhte

Dil Diyan Gallan

Long Lachi

Buzz song

Despacito

Prada

Listen to both the tracks here!

https://www.youtube.com/watch?v=Ydp5fLbxUbk

https://www.youtube.com/watch?v=SAcpESN_Fk4

It’s no secret that Atif Aslam enjoys a huge following in India. Every other person you’ll meet there would self-proclaimed ‘biggest Atif Aslam’ fan. People actually listen to his songs on repeat and we must say, there is no match to the magic of his voice.

Atif Aslam Reveals How Jal-the Band Split Up!

What are your thoughts about the list? Let us know in the comments section below.

For more updates and details, stay tuned to Very Filmi.

Hajra Yamin Trolling Her Trolls

Watch Pinky Memsaab’s lead actress Hajra Yamin trolling her trolls like a boss!