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Facebook Kickstarts Crackdown on ‘Like This’ Posts in Your News Feed

By
Ghazala Sulaiman
-

Brands, it is time to change your tactics,

No more forcing or begging your followers to boost your presence because if that’s what you are planning to do, you are surely going to face a setback from Facebook.

Businesses usually follow strategies that encourages their followers to increase their likes and boost their online presence.

Facebook is now planning to take a step to stop this from happening!

According to a statement released by Facebook on Monday, their new step is to clamp down the ‘engagement bait’ throughout the social media platform this week.

If Facebook finds any page asking their followers to like, comment, share, or perform similar actions on their shared content to boost their presence and reach, it will ‘penalize’ them.

This will be done through ‘demoting’ the posts that follow such tactics.

“To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait,” said Henry Silverman and Lin Huang – the Operations Integrity Specialist and Engineer at Facebook.

They further added:

“Posts that use this tactic will be shown less in News Feed.”

Increased user engagement is great for Facebook pages – whether they are owned by individuals, establishments, or businesses. Not only their online presence is enhances, their social network also expands. As a result, they experience better sales and exposure through improved marketing capacity.

But using tactics, which forces the user to take certain actions for undesirable content can kill the whole purpose of authentic Facebook marketing.

It clogs up the News Feed and make it less effective.

Since Facebook has already identified this problem, they are set to take a step for it.
It can be said that the move is actually inspired by the algorithm changes implemented by Google to improve its search results to help users find only valuable content.

This is bad news for most but great for others who could not help their marketing capacity through natural means. The ‘stricter demotions’ step by Facebook will help address and fix this issue.

At the same time, the company also confirmed that the screening will be done individually and will not affect posts that encourage fundraising efforts, people looking for tips, or posts about missing child. Such posts will get the engagement they need without any demotion.

Stay tuned to Brandsynario for more updates.

Contributed by: Mahi Afaq

Winter Vacations Announced by Lahore High Court

By
Alefyah Hasnain
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Winters have finally arrived across the country, as people begin to enjoy the season with full fervor and excitement. The Lahore High Court has just announced the long-awaited winter break for two weeks.

People had been waiting eagerly for the announcement for the holidays as the majority have plans of traveling on family vacations or with friends. The destinations most visited are the northern areas and taking advantage of the 2 weeks break many families travel for Umrah.

The Lahore High Court has released the notification which mentions that Multan, Bahawalpur and Rawalpindi benches would remain closed from the 25th of December 2017 to the 8th of January 2018.

The High court would be having their winter break from the 25th of December to the 1st of January 2018.

Previously, the Punjab Government had announced the educational institutes would be closed from December 24th till January 3rd, 2018.

Holidays in Sindh for the winter break have been announced upto the 31st of December 2017.

Stay tuned to Brandsynario for latest news and updates.

Top Pakistani Dramas to Binge-watch on iflix

By
Alefyah Hasnain
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As we welcome the chilly winter season in Pakistan with great fervor and excitement, all we want to do after a long day is curl up with a warm mug of hot chocolate. And of course, binge-watch the night away on our favorite Pakistani shows and movies on iflix.

iflix Pakistan has dedicated itself to provide a remarkable mobile entertainment experience for all users since its entry earlier this year. The brand’s library consists of various super-hit Pakistani dramas, movies, International TV shows, and Bollywood/Hollywood/Pakistani movies.

If you’re wondering what to binge-watch on iflix, we’ve rounded up the best dramas of 2017 that is surely a must watch for all!

Woh Aik Pal

The super hit drama starring the handsome hunk Feroze Khan and the beauty, Ayesha Khan had the audience hooked with every riveting episode. The one-of-a-kind storyline with a younger lad opposite a widow is a first for Pakistani dramas and is definitely one that will keep you riveted.

Alif Allah Aur Insaan

The much-hyped drama, Alif Allah Aur Insaan has a stellar cast that includes, Mikaal Zulfiqar, Kubra Khan, Ushna Shah, Imran Ashraf and Shehzad Sheikh. The drama exceeded expectations with the release of each of its eye-opening episodes.

The main role is played by Mikaal Zulfiqar, who stars as Shahzab Shah. The drama revolves around his life and highlights his spiritual transformation as he goes out into the world to seek ultimate love.

Yakeen ka Safar

Starring the hottest hunk who has women going gaga over him, Ahad Raza Mir took the internet by storm with his role as Dr. Asfandyar opposite the gorgeous, Sajal Aly. The pair was loved by all and audiences couldn’t get enough of the duo. The beautiful story of love, emotions, and drama will glue you to your TV screens.

O Rungreza

Sajal Aly stars opposite Bilal Abbas Khan, easily becoming the favorite ‘Jodi’ of the year. O Rungreza follows ‘Sassi’ played by Sajal Aly and her journey of finding herself. With intense dialogues and emotions, this show will make you laugh, cry and be amazed at the same time!

Sammi 

The drama’s plot revolves around the much-hushed social issue of “Vani”- the practice of dishonoring women to settle family feuds between men. The plot weaves a heartbreaking tale of how innocent Sammi pays for a murder committed by her brother. Sammi played by Marwa Hocane is one of her best performances to date.

Nazr- e- Bad

Nazr-e-Bad was based on the story of a romance amidst Pakistani black magic. The serial shed light on a topic that is shunned in the society. It stars Azfar Rehman in an avatar as never seen before and Sarah Khan in leading roles. With every passing episode, the mysterious plot will leave on the edge of your seat.

 

And You Can Watch it All for Such Affordable Subscription Charges!

You can enjoy one month of unlimited access and will only be asked to pay when your trial is about to end. Following your free trial month, you can subscribe to iFlix unlimited access for Rs. 300 per month, about the same as local cable fee.


Devices

iflix subscribers have the ease of connecting up to 5 devices at one go. These devices include personal smartphones, tablets, desktop PCs, laptops and TV sets. What more can one want?

More Offerings From iflix

With such ease and convenience, iflix has also introduced the following additional features:

Subtitles

iflix offers subtitles of all the shows in their library in various languages including Urdu.

There is a wide extravaganza of Pakistani dramas, movies and even international entertainment that you check out at iFlix here.

So what are you waiting for?

 Sign up now at iflix.com or download the app on your phones for further information!

Stay tuned to Brandsynario for more updates.

HEC is Offering Scholarships for Hungary: Apply Now

By
Web Desk
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Over time, scholarships have become essential to students all over the world who are willing to graduate with a substantial degree.

The biggest dream of any passionate Pakistani student is to study overseas in his/her dream university, graduate in their desired field with flying colors, develop a career of choice, bag a worthwhile job and later, enjoy a luxurious lifestyle.

Fortunately, doing a degree abroad is no longer an impossible dream! A plethora of diverse opportunities from almost every corner of the world is now offered with the right kind of educational advice at leading foreign institutes.

The best part is that many acclaimed global institutes are offering scholarships that enable students to enlarge their educational horizons and go overseas.

Now HEC is opening a massive opportunity for Pakistani students to study in Hungary.

Stipendium Hungaricum Programme 

The Programme is managed by Higher Education Commission, Islamabad and Tempus Public Foundation, Hungary, welcoming all Applications from Pakistani/AJ&K nationals.

All awards will be made on the basis of:

  1. the academic merit,
  2. quality of the research proposal,
  3. the potential of the candidate,
  4. likely impact of the work on the development of Pakistan.

Scholarship Types

Stipendium Hungaricum scholarships are available for Pakistani students fulfilling basic eligibility criteria in specified disciplines and other requirements of Hungarian universities under following programs:

  • Bachelor Degree (04 years degree programme after 12 years education)
  • Master Degree (02 years degree programme after 16 years education)
  • Ph.D. Degree (03 years doctoral degree (Ph.D.) after 18 years education)

Monthly stipend

Bachelor and Masters Scholarships: monthly HUF 40,460/- (cca EUR 130) contribution to the living expenses, for 12 months a year, until the completion of studie

Doctoral level: according to the current Hungarian legislation, monthly HUF 140,000/-(cca EUR 450) at present – for 12 months a year, until the completion of studies.

Accommodation

Dormitory place or a contribution of HUF 40,000/- to accommodation costs for the whole duration of the scholarship period

Eligibility Criteria

  • Applicant must be a citizen of Pakistan/AJ&K.
  • Must be between the age of 18-22 years for undergraduate programmes, for which they are applying for admission and the age limit should not exceed from 35 years for postgraduate Master’s (18 years) and Ph.D. programs on 31st January 2018.
  • In case of Ph.D. programs, for full-time employees of public sector Universities, Colleges and R&D organizations the maximum age must be 40 years on 31st January 2018.
    The applicant must have completed HSSC/Intermediate or equivalent for application in 04 years Bachelor’s (Undergraduate Program).
  • The applicant must have completed 16 years Bachelors/or equivalent Degree for application in Master’s (Postgraduate Program).
  • The applicant must have completed 18 years Degree/or equivalent for application in Ph.D. Program.
  • The applicant must fill all the fields of the Hungary Application Form and HEC application form and no column or field should be left unfilled.
  • Certificates/Transcript/Degrees to be attached must be attested by the attesting authorities such as IBCC and HEC. Equivalence of O & A level from IBCC is mandatory.
  • It is the sole responsibility of the candidate to make sure that all technical/engineering/professional programmes which they are applying, must be accredited by the respective Councils/Governing Bodies such as PEC, PMDC etc.
  • IELTS/TOEFL scores as required, where applicable.
  • All applicants must submit medical certificate of satisfactory health condition (issued not earlier than 1 month, a written certificate from a physician to prove that the applicant does not have the following illnesses: AIDS, Hepatitis A, B, C or any other epidemic conditions)
  • In case of final selection, applicants will have to submit a bond on legal paper to HEC that he/she will not change discipline after final award of scholarship, and immediately after completion of his/her degree, he/she will return back to Pakistan to serve the country for a period as prescribed by the HEC. In case of failure to do so, HEC reserves the right to recover from the candidate or his/her guarantor, a penalty amount as prescribed/decided by the HEC.
  • Applicants must fulfill all other requirements set by host Hungarian university/Higher Education Commission of Pakistan.
  • In case of final selection, the candidate has to submit a bond agreement and will not be allowed to withdraw from the scholarship.
  • Applicants declining HEC nomination will be barred for five years to apply in any HEC programme.

 

How to Apply

Apply online at HEC website: http://eportal.hec.gov.pk/arl

Toyota is Launching a New Special Edition Corolla GLi

By
Alefyah Hasnain
-

The rumors about Toyota discontinuing the Corolla Xli and GLi have been circulating for quite some time. Indus Motors have been thinking about launching a smaller sedan or a hatchback instead of the present GLi and Xli.

It now seems like the rumors were not baseless after all and this might actually be happening. Toyota is now launching a Special Edition Corolla GLi, this could be the last of the series if the rumors are to come true. For those who are interested, various Toyota dealerships have already begun taking orders and the car is expected to be in the market by March 2018.

The new Special Edition Corolla GLi will be available in the following colors:

  1. Super White
  2. Dorado Gold
  3. Phantom Brown

Price

The Special Edition Corolla GLi will cost the customers PKR 110,000 extra on top of the normal price of a GLi.

It is now expected that the slightly used, pre-owned GLi’s to skyrocket.

 

Sanam Baloch’s Sister Just Got Married & The Pictures Are Super Glamorous!

By
Ghazala Sulaiman
-

Do you remember Sanam Baloch’s sweet, simple wedding back in 2013?

Sticking to small & sophisticated ceremonies, the bubbly beauty’s marriage to Abdullah Farhatullah was an affair to remember. 

But she made sure that her sister Ghanwa Baloch’s marriage ceremony is celebrated in style.

Because. Mehndi hai rachhne waali 🧡#sanambaloch #official #exclusive

A post shared by Sanam Baloch (@sanamabaloch) on

It was quite a glittery week at the Baloch’s

The behnas are giving us major sister goals!

We are loving the unique combo of Sanam’s Choli for the Mehdni event! 

Doesn't #SanamBaloch look supah-cute in this traditional look for her sister's dholki?

A post shared by IMAGES (@dawn_images) on

The ladies classed it up with ‘bindis’ and totally nailed it!

Spotted at the celebrations was the pretty face, Hina Altaf having a blast with the Baloch sisters

Check them out grooving to Dane Pe Dana!

But it is the stunning wedding day pictures that have stolen our hearts!

And what a beauty Ghanwa looked on her big day!

She was dazzling like a doll in the hues of red, copper and gold.

Her make up was on-point!

Sanam herself looked like a vision in her HSY ensemble.

Well, she practically slayed the sartorial game at practically every event!

❤#sanambaloch #fawad_sanam

A post shared by SANAM-FAWAD (@sanam__fawad) on

She looked like a princess at the valima event in this flawless dress.

We wish Ghanwa Baloch a very happy married life!

Stay tuned to Brandsynario for more updates.

 

 

 

 

Terror Threat at Lahore Airport Calls for Increased Security

By
Alefyah Hasnain
-

As news about the Quetta attack spread across the country, security was tightened at the Allama Iqbal Internation Airport in Lahore. The Airport Security Force (ASF) conducted a meeting in this regard.

Chief Security Officer (CSO) Ehsan Ullah met the Inspector general Punjab to discuss the situation at the airport after the brutal attack at a church in Quetta was carried out in the name of terror attacks.

A foolproof security plan has now been developed which will include tightening of vehicle and passenger searches. Sources have mentioned that there has been a threat of terrorist attacks in buildings and sensitive installations due to which security has been increased across the airport.

The various security enhancements have been made at the Allama Iqbal International Airport: 

  1. ASF has increased patrolling
  2. Body search of passengers
  3. Search of vehicles visiting the airport
  4. Luggage search
  5. Only one person allowed to drop or receive travelers

Pakistan International Airlines chief security officer had issued a circular titled “Daesh pursuing aviation plot” to Lahore’s airport manager. This mentioned the terrorist group was planning attacks that included hijacking airports using the low ranking staff.

As reported by The Nation who have a copy of the circular, it mentions:

“Daesh is planning to target commercial aviation using pilots, flight crew, and ground staff. Now it has been reliably learned that it [Daesh] has developed a multi-layered programme of conducting aviation operation, including hijackings, armed attacks as well as the detonation of aircrafts using concealed IEDs (improvised explosive devices).”

Stay tuned to Brandsynario for latest news and updates.

 

 

 

Alibaba to Start Selling Cars in China With Huge Vending Machines

By
Web Desk
-

Alibaba is now planning to sell cars through huge vending machines. The news got confirmed when Alibaba made the official announcement recently.

The company has also revealed about how they are planning to design this massive innovation.

The idea has been taken from a futuristic look of a car building. The concept of the vending machine will remain same but it will look like a much bigger version of kids’ toys.

 

Alibaba’s next step is to integrate into the offline market using the online sales platform. Not only this new project of developing a gigantic vending machine for cars is a prominent example of this, the company also recently invested $2.9 billion in hypermarket operator Sun Art.

https://youtu.be/NvJFluC3A5s

How’s the Vending Machine Planned to Operate?

It all starts online. A potential user must first download and access the Taobao app of Alibaba. The first step is to find and scan a car they wish to buy.

Once the car has been identified by the system, it offers further options to the user – such as picking the desired color.

The customer will then be asked to enter his or her basic details along with a selfie.
The customer can request for a test-drive and the system arranges for it if the car is instantly available. If the customer wishes to purchase the car, they can head over to the vending machine facility and get a facial detection.

Since the system already has their selfie, the face is recognized, the order is confirmed, and the car is dispatched immediately.

The customer can make the decision purchase after test driving their desirable vehicle.

They can also decide to try multiple models through the Taobao app before buying the car.
Alibaba also confirmed that two stores will be opened within China – in Shanghai and Nanjing – that will help customers buy a car.

The whole idea is to make this experience as simple as buying a candy or a can of soda. The company also revealed plans on opening further similar outlets across the country later in the next year.

People are finding the policy quite shocking though. The plan is to let the customer take a car for test drive for up to three days. This could be quite risky as there’s a potential threat for the theft or damage to the car.

However, Alibaba still wants to go with this policy relying on its own financial resources to keep a track of the cars borrowed for the test-drive purpose.

Additionally, the customers will also be allowed to borrow as many as five vehicles in a span of two months for the test drive purpose. According to Alibaba, this may be a risky business but it is going to increase the probability of sales by a huge percentage.

This service, however, is only available to super members of Alibaba, who have also reached a certain score on their Zhima credit-scoring service. This naturally narrows down the list of people who can avail this service.

Alibaba has took various huge steps lately and are continuing to do so in the e-commerce and real-life businesses. The company also used the online platform to sell expensive vehicles and airplane tickets lately. But with the vending machine concept, the company is taking another big step in blending online and physical retail together.

Inspired with the idea, other countries – including Germany and Singapore – are also showing interest in the Cars Vending Machine concept.

Both Singapore and Germany have similar showrooms in the country but wish to upgrade it with the Vending Machine idea.

There’s so much to this concept. But for now, we can only wait and watch if it actually yields results expected by Alibaba or not.

Contributed by: Mahi Afaq

After ‘Titanic’ Song, Meera Jee Breaks the Internet with a New Song!

By
Ghazala Sulaiman
-
Meera

Pakistani sensation, Meera Jee can teach the whole world the art of ‘staying in the limelight’.

From her ‘gulabi angrezi’ to outrageous scandals, controversial marriage to cringe-worthy acting skills, the Lollywood lady never fails to leave us flabbergasted.

Remember the time she blasted Maryam Nawaz on Twitter with her fierce reply?

 

Well, that was the first time internet lauded her being this bold and in a good way!

But then all hell broke loose on social media when she sang Titanic and became a laughing stock!

 

We still don’t know what the actress was thinking of, ruining the iconic Celion Dion song for all of us.

However, it seems she has found a new passion for singing. Recently, at the T10 match in Dubai, Meera sang yet another tune during an interview!

And of course, it was as horrible as it sounds.

The popular sports journalist, Zainab Abbas took the interview a& we bet she regretted doing it after this!

Watch this at your own risk!

Mein Hun Qadri Sunni Has Now Been Replaced!

Meera Jee will sing the National Anthem of Pakistan!

Boom Boom!

And again and again and again!

ROFL!

But what Twitter can really NOT digest is the fact that Meera’s favorite cricketer is Robin Singh… #WTH

So who is this RAWBUN?

And this is being rated as the best interview of the year!

Well,Thanks to Zainab Abbas for making our day!

But kudos to Meera jee as well for surviving all the hate still and still rocking it by being unapologetically herself.

Stay tuned to Brandsynario for more updates.

Hyundai Nishat To Inaugurate New Plant

By
Alefyah Hasnain
-

The Government released the new Automobile Policy earlier on in 2016, after which various companies have shown interest in setting up their production plants across Pakistan. This new policy has various benefits, new investors can also enjoy reduced taxes and cheaper import costs of parts.

Another company, Hyundai Nishat Motors (HNML) has now been granted the approval to set up a ‘greenfield’ project that will undertake the assembly and production of cars from its plant which is based in Faisalabad. 

The new plant is a joint venture with Hyundai Motor Corporation (HMC) which will be inaugurated on December 20, 2017 at the M-3 Industrial City in Faisalabad.

Hyundai has signed an agreement with the Ministry of Industries and Production under the Automotive Development Policy 2016-21. The new agreement will allow them to assemble and sell passenger and around 1,000 commercial vehicles in Pakistan, this information has been quoted by the Nishat Mills Limited.

The Hyundai-Nishat joint venture is important news as just recently, Lucky Cement, one of the largest cement makers in Pakistan that has brought in Kia Motor Company just two months before the Hyundai- Nishat announcement.

Vacancies at Hyundai-Nishat

With the opening of the new, plant there are various vacancies, to apply send your CV at hr@hyundai-nishat.com 

Stay tuned to Brandsynario for latest news and updates.

PFA Warns Against Eating This Popular Frozen Fish

By
Ghazala Sulaiman
-

For many Pakistanis, fish is a winter delicacy. We all love to cozy up in the chilly weather and prepare our favorite seafood dishes to cure our winter blues.

This season is a perfect time to buy and eat as many fish and seafood varieties. But living in a nation where you are always dubious about what you are eating, it was very important to find the right, healthy fish to cook.

According to latest reports, Punjab Food Authority has released a warning against sellers and consumers of Pangasius frozen fish.

The samples of the particular frozen fish were sent to an international laboratory and as per the report, a massive amount of mold, listeria and moisture content was discovered in the samples.

For those who don’t know, Listeria can lead to:

  1. Result in miscarriage for pregnant women
  2. Serious infection of the newborn
  3. Weaken immune system
  4. Throat and respiratory problems

Warning!

Pangasius fish can cause serious poisoning through cross-contamination of infection in other products when stored in the freezer.

Also, the food authority has notified that serious action will be taken against sellers of Pangasius frozen fish.

Stay tuned to Brandsynario for more updates.

Indians React to Pakistani Movie Chupan Chupai Trailer

By
Alefyah Hasnain
-

December is the season for movies in Pakistan, another comedy film Chupan Chupai starring none other than the dapper Ahsan Khan and beauty, Neelum Muneer is all set to release on the 29th of December, 2016.

The upcoming Pakistani movie, Chupan Chupai released its official trailer recently and it has created an uproar over social media. The movie has been produced by Mohsin Ali, the man who wrote the witty dialogues for Wrong No. Chupan Chupai is going to be his directorial debut.

People across the border hardly get to watch Pakistani films, however, Chupan Chupai has received quite the feedback from Indians. Various Youtubers have reviewed the trailer and given their reviews.

Looks like the Indian public has fallen in love with our dazzling diva, Neelum Muneer. They are all praises for her acting skills and can’t get over her beauty.

 

Popular Indian YouTube, ‘Superguy’ urged viewers to go watch the movie on the first day as he found it quite funny and loved Neelum’s acting. 

Another reviewer did not find it as funny as Na Maloom Afraad 2 but mentioned it was still worth a watch as some dialogues from the trailer are quite hilarious!

Another reviewer from across the border, Mayank mentions, the trailer reminds him of Na Maloom Afraad 2 and Bollywood blockbuster, Hera Pheri.


Do you agree with the Indian reviewers? Let us know in the comments below.

Pakistani Movie Chupan Chupai Starring Ahsan Khan & Neelam Muneer: BTS Shots

Stay tuned to Brandsynario for latest news and updates.

Absar Alam Removed as Chairman PEMRA

By
Ghazala Sulaiman
-

the Lahore High Court has declared the appointment of Absar Alam as chairman of the Pakistan Electronic Media Regulation Authority (PEMRA) as invalid, removing him from the position.

A petition was filed by Azhar Siddique Advocate challenging the appointment of the senior journalist as PEMRA’s chief.

Here’s Why Absar Alam’s appointment has been declared illegal!

As per the petitioner, Alam did not fulfill the criteria of being the chief of the media-watchdog. He also accused him of misusing his position by pursuing the agenda of Pakistan Muslim League-Nawaz.

According to ARY News, Absar Alam was reaping a whopping salary of Rs1.5 million per. month. Meanwhile, his post was equivalent to a management position. Apparently, the maximum salary allotted for this scale is Rs450,000.

Hence, the advocate urged the court to declare Absar’s appointment as illegal

The judge, in his remarks, said that an advertisement should be placed for the appointment of new PEMRA chief.

Back in October 2015, the federal government had appointed Absar Alam, a working journalist, on the top position of electronic media watch-dog.

Stay tuned to Brandsynario for more updates.

 

Here’s How You Can Book a Cheap Holiday Destination With Google!

By
Ghazala Sulaiman
-

No matter what your query is, you always reach out to your phone or laptop and put it up in the Google search bar.

Same is the case when you are looking for cheap and safe travel.

Google Flights is a great tool to help you with that. However, it may not be the best thing to help you predict the perfect time to book. That’s when you might want to check other planning tools on the internet too.

Good timing – Google just realized that!

And to get all the attention back, it has recently released some important upgrades to their travel planning suite to help you find cheap travel and book at the right time of the year.

If you have been using Google Trips or Google Flights, these features are going to be pleasant surprise for you. This is what you can expect from the updated tools:

1) Price Tips on Google Flights

Using information like historical flight prices, Google can notify you when the price drops and even when it is not expected to drop any further. This feature can be accessed on both smartphone and desktop. So when you look for a flight next time, don’t forget to check this option out.

2) Alerts on Hotel Price

Google will now provide you with insight details on hotels and room rates when you look for a hotel to book on Google. It will mention if the prices are higher than usual – due to holiday season or local events. It will also inform you if the hotel is offering discounted prices and if it is a good time to book. Again, the feature can be accessed through both mobile and desktop.

3) Tracking Hotel Prices

Google Flights enable you to track price of the flights. Now you can do the same for the hotels. If you opt for the option of tracking hotel prices, you will be notified through an email or message when there’s a fluctuation in the rate.

Currently, this feature is only accessible through mobile but a desktop version is expected to release soon.

4) Discount Feature of Google Trips

For Google Trips users, there’s now a Discount feature you can use to improve your experience. The feature will tell you about different tips to avail deals and grab discounted coupons to enjoy local attractions in your destination city.

The feature is now globally released across Android and iOS.

While the upgrades seem quite simple, it is definitely going to improve your experience when you are looking for cheap travels next time. Hope you find these upgrades useful and use them to plan your next holidays.

For more updates, stick to Brandsynario!

ARTH and UN Women Join Hands To Highlight Intimate Partner Violence

By
Web Desk
-

The cast of Arth – The Destination, Shaan, Humaima, Uzma and Mohib collaborated with UN Women to run a campaign called #EndViolenceAgainstWomen to speak on abuse, its various forms, and to end violence against women & girls.

The movie itself raises multiple social issues that go unnoticed under the contemporary consciousness. This collaboration with UN Women has no agenda but to take the opportunity to spread awareness against the gender roles, domestic sexism and abuse.

Shaan Shahid, the filmmaker and the lead role of the film, took a step ahead at bringing into attention, through his film, his promotional tours, interviews and discussions, the idea and incentive behind making his film Arth – The Destination.

In the campaign, led by the collaborated teams, the multiple aspects of abuse come into the light. Uzma Hassan, whose character in the film demonstrates emotional abuse, speaks on the respective subject,

“When we speak of abuse, never does it occur to us if the concept could involve emotion, sentimentality of a person or his/her psyche. The mental image itself is that of a physical strike. But that’s not where it begins. Before it takes that form, a woman goes through psychological and emotional distress. That is what we need to speak of – that is where we need to begin our stories from.”

Adding into that, Humaima Malik explains,

“And to speak of this aspect of abuse is no minor a subject as it has always been perceived. It’s about time that the victims start speaking up. Who better than a woman can take a stand for herself, her rights? This is what motivates us to lead this campaign.”

Mohib Mirza, one of the lead characters of the film, casts a bird’s eye-view on the subject,

“We think that we have a right on other people’s lives. That’s how we have been brought up. We feel absolute freedom in imposing our judgment on others especially women. Such are the acts constituting and strengthening patriarchy in the society for a very long time now. We see it but we don’t realize how poisonous it is.”

The cast went on to explain the gravity of the matter by demonstrating their roles in the film that are reflective of their actual lives—the reason behind keeping their original names in the film.

Veteran actor, Shaan spoke on the subject, 

“Arth is not just a piece of art. It speaks on actual issues, highlights real facts and reflects struggles that artists go through in their lives. In comparison, a male artist does not face as many hurdles as female artists do. The added patriarchy, apart from the rest of the career struggles, always gets in their way. It is not just unfair to the artists but also to the entire womanhood.”

Intimate Partner Violence – PSA with UN Women Pakistan

Stay tuned to Brandsynario for latest news and updates.

Hailstorm & Rain Lash Parts of Karachi!

By
Ghazala Sulaiman
-

Karachiites woke up to an unexpected hailstorm and rain hitting various parts of the city in wee hours of Monday. This has happened in Karachi after four years, reported by Samaa News.

Heavy showers with hail pellets were witnessed in DHA, Clifton, I. I. Chundrigar Road, Shara-e-Faisal, Kharadar, Saddar, North Nazimabad and Malir, enveloping the city with chilly weather.

Late in the night, the sky erupted with lightning and the clouds roared to pour down. Of course,  breakdowns were reported in many parts of the metropolis.

Pools of water also accumulated on the streets and roads, affecting the movement of traffic.

Excited citizens flooded social media with photos and videos of ‘hail’

More Rain Expected in Karachi

PMD has predicted that more rain will hit Karachi today and will continue for another day.  The weather in the city would be partly cloudy and the minimum temperature would range between 10 and 14 degrees Celsius.

Siberian winds would likely to continue in Karachi until afternoon and may increase up to 45km/h.

Stay tuned to Brandsynario for more updates.

 

7UP United Pakistan With ‘Foodies Without Borders’ Event & it Was ABSOLUTELY LIT!

By
Web Desk
-

They say there’s no greater love than the love of food and aren’t us Pakistanis the most accurate example of this?

Like the cheese to our burger and chuttni to our samosas, 7Up is the drink which makes our favorite foods taste way better instantly.

If that wasn’t enough:

7Up came up with ‘Foodies without Borders’ to bring us the most amazing delicacies of Pakistan!

That’s right! 7Up yet again brought us the grand Foodies event to satiate the taste buds of Desi food lovers across Pakistan.

We didn’t have to travel extra miles to reach our favorite foodie destinations because 7Up had blurred the borders between foodies of Pakistan!

The most famous and delicious foods from Karachi, Lahore, Gujranwala, Quetta, Peshawar and Murree were all united under one roof.

There was a list of delicious khaaney on the menu and everyone rushed to the event to celebrate the love of food. All famous desi places like:

  1. Shahbaz Tikka from Gujranwala
  2. Nisar Charsi Tikka from Peshawar
  3.  Phajjay k Paye from Lahore
  4. Dhaga Kabab from Karachi
  5. Lacha paratha from Quetta
  6. Patakha Chicken from Murree

 

We could go on and on about the amazing foods at the event but the list is a bit too long.

The fun was doubled because it was a star-studded event with celebrities like Ahmed Ali Butt, Emad Irfani, Ahsan Khan, Neelum Munir, Uzair Jaswal,Juanid Khan, Feroz Khan, Juggan Kazim and Cybil Chaudhry , just to name a few attending the event.

If this wasn’t everything we imagined it would be, the event even included a live concert by the brilliant music band ‘Josh’, alongside this year’s winners of Pepsi Battle of the Bands, ‘Kashmir’.

We can go on and on about ‘7Up Foodies without Border’ but we’re so full right now!

Can’t wait for 7Up to bring us another event like this soon.

“My Agenda is to Make the World Respect Pakistan “: A Rendezvous with Shaan Shahid on Arth

By
Farhat Kapadia Mehboob
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Arth, Shaan Shahid’s remake of the Bollywood classic comes to life on cinema screens across Pakistan on 21st December 2017. Charming us for 27 years on screen, Shaan is not afraid to speak his mind off-screen.

We all know his stance towards actors choosing to work in Bollywood, having declined roles from across the border a number of times.

Despite a worldwide release, India has refused to screen it. Given all this, the first question that comes to mind is what inspired him to remake Mahesh Bhatt’s 1982 classic thereby becoming the first Pakistani director to do so.

“I picked up an Indian film keeping in mind the collaboration between the two countries as far as trade is concerned. It was also to create a trust factor, showing them that we can do justice to their scripts by producing a quality film. I have transformed an art film into something more modern keeping in mind contemporary culture and fashion. “

So is it a fear of religious fanatics in India that currently prevents them from entertaining our actors in their films or in releasing them?

“ No, they just want to disrespect us. We have had extremist elements in our country, but they have never banned Indian films or actors. We see Indian actors selling biscuits etc in our commercials, but none of our actors appear as their brand ambassadors. I feel as a Pakistani this is wrong. We need to have equal footing as far as respect, work and money are concerned. “

https://youtu.be/LJI7dAaY6Jw

 

“If I raise this question, I’m called a fundo and told that the world is a global village, but I think we should first earn respect and the money will follow. My agenda is to make the world respect Pakistan “

Shaan has always felt strongly about Pakistani actors working in India and he does not hold back on voicing his opinions:

Another topic the director/actor/scriptwriter feels very strongly about is the portrayal of women in film and television.

“ I’ve noticed in the past that there are many taboos in Pakistan where women are concerned. We come to the conclusion that if unfortunate circumstances fall upon a woman her life has ended. This really hurts me being raised by a single mother, being the father of 4 daughters and husband. It’s high time that we stop telling a woman to be dependent”

https://youtu.be/EzmrVSs4ftY

“Once a woman stops being dependent she sees the beauty, talent, and confidence inside her. “

This message comes through in one of the lead characters in the film.

He adds, “ Television has been currently showing weak women or those who are bad characters. Why is no one talking about it? A woman is not weak! A lot of dramas nowadays are not empowering women but tightening their chains “

“The other key factor that is an integral part of the film’s theme is how decisions determine destiny. “

https://youtu.be/pjlL80umLi8

Arth releases on the same day as Rangreza, however Shaan claims that he was not aware of this earlier. He does go on to add that there were 364 other days in the year that could have been opted for, giving each film breathing room.

https://www.youtube.com/watch?v=cYOlJL4xY7g&feature=youtu.be

The film has been shot in London and Lahore and has some great music. There are a total of 11 songs in the film with ‘ Murshed Ji “ sung by Rahat Fateh Ali and Bagga being his favorite.

https://youtu.be/rEnthi6NcYY

Once Arth is screened, we hope to see more of Shaan. He tells us about his upcoming film Zarrar, which he excitedly mentions, is “ a thriller showing our take on spy espionage – a Pakistani Bond!” He adds further that it would probably be one of the most expensive Pakistani films to be made to date with interesting locations including Turkey, the Pak – Afghan border, London, and Scotland. “

“It’s a character I’ve not played before, I’ve done a lot of action films, but not like this one! “

(Stay tuned to read our review on Arth !

BMW Pakistan Faces Backlash For Delayed Car Deliveries

By
Ghazala Sulaiman
-

BMW Pakistan has been under a lot of speculations lately! Cutsomers have been complaining time and again about delays in the delivery of BMW cars in Pakistan.

Indeed, this is causing commotion in the Pakistani market for vehicles.

One of the BMW buyers confirmed that the delay is real and not only Dewan Motors has failed to deliver the vehicle on time, they are also demanding extra money to cover up the duty imposed by the government.

The regulatory duty that was recently implemented on imported cars include BMW, Porsche, and Audi amongst others. These vehicle giants are already in court to fight off this SRO.

However, that does not secure the customer because not only they are getting timely delivery of their luxury car but are also forced to pay extra money for the service.

Here are a few complaints against BMW Pakistan that made it to social media!

Via: Propakistani
Via: Propakistani
Via: Propakistani
Via: Propakistani
Via: Propakistani

BMW Dewan Motors has now taken to Facebook to respond this commotion. 

They further made a statement in relation to the newly imposed duty by the government and it’s hearing in the Sindh High Court. 

On further investigation, it was also confirmed that the car production by BMW was disrupted during May due to supply problems.

For more updates on this, stay tuned to Brandsynario!

Supreme Court’s Verdict on Imran Khan & Jahangir Tareen: Social Media Reacts

By
Ghazala Sulaiman
-

Supreme Court has finally declared its make-or-break verdict on the highly anticipated judgment regarding the disqualification of Pakistan Tehreek-i-Insaf chief, Imran Khan and secretary general Jahangir Khan Tareen.

Both Khan & Tareen were accused that they have concealed their assets in nomination papers.

Now, the whole of Pakistani is eager to know what will be future of the country’s politics.

THE WAIT IS OVER & THE VERDICT HAS BEEN REVEALED!

SC’s judgement is out and Khan has been given clean chit.

His lovers cannot help rejoicing!

Kaptaan is still NOT OUT!

This means that Khan will be able to take part in 2018 elections!

PTI fans are having a field day!

People are rooting for him as the next PM of Pakistan!

However, Jahangir Tareen has been disqualified as per the Supreme Court’s judgment.

Hence, PTI is celebrating & mourning at the same time!

Stay tuned to Brandsynario for more updates.

 

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