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Faryal Makhdoom Faces Severe Criticism After Revealing Pregnancy!

By
Ghazala Sulaiman
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While Amir Khan might be a boxer by profession and his wife, Faryal Makhdoom, a model, the duo should seriously consider starring in dramas!

Well recently, their life has lately become a Star Plus serial and we really can not figure out what more controversies are yet to roll.

faryal-and-amir-lead

This weekend, Faryal dropped a bomb on social media by announcing that she is pregnant with her second child!

The breaking news came out as a huge surprise as people were still not over the shocking separation between the couple

Probably, Faryal did not see it coming before making the big announcement on Twitter but she was subjected to some seriously ugly remarks

Ah well, social media doesn’t spare anyone and Makdoom was bound to face backlash!

Amir Khan was also dragged amidst the volleyball of verbal attacks!

And of course, Anthony Joshua too!

Hardly anybody stood up to support Faryal!

However, the controversial Pakistani star Mathira did not shy away to send some love and good wishes for her second child!

So what is next to happen? We all are wondering! For now, everybody is waiting for Amir Khan to break his silence on the matter!

Till then let’s grab a packet of popcorns and stay tuned for more gossip on ‘Keeping Up With the Khans’.

 

 

 

 

 

 

 

 

 

 

Sarahah App Secretly Stealing Your Personal Data!

By
Alefyah Hasnain
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The anonymous posting app, ‘Sarahah’ that seems to have taken the online world by storm is an app called ‘Saharah’ and the Internet is both, confused and amused with what it has caused.

‘Sarahah’ literally means honesty in Arabic, and there is no one in the world itching, to be honest… scratch that, anonymously honest, more than Pakistanis. Which is why it’s understandable that an app like Sarahah caught attention in Pakistan. The app has a whopping 18 million downloads to date.

Alarming Revelations About Sarahah!

Apart from honest feedback and anonymous comments, the app has been doing much more than that. The app that is secretly bringing you a horde of information is also downloading your personal data without your approval and is uploading it to the company’s servers. It has now been reported to upload the private data on the phone which includes the email and phone’s contacts.

A security analyst at Bishop Fox’s School, Zachary Julian was the one who discovered this security breach after installing the app on his phone. 

The owner of Sarahah tweeted the following in reply to the allegations: 

 

He further adds,

However, the app has not been deceiving users completely, as it does ask for permission to access your contacts on iOS and Android. If a user decides to not give permission they could still go on to download the app.

Have anything else to add to the story? Let us know in the comments below.

The Entertainer – UK’s Most Loved Toyshop Opened Its Doors in Karachi

By
Web Desk
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‘The Entertainer’ has opened its door for Karachites at Bilawal Chowrangi, Clifton (opp to Bar B Q Tonight).

The grand launch of its flagship store in Karachi was on the 19th of August 2017. It was a full day event offering amazing giveaways, games, competitions, face painting, magic show, eatables and much more.

The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high-quality toys and official merchandise in Pakistan by leading global toy brands, and provides customers a unique and exciting in-store experience. With over 30 years of retail experience, the SEFAM Group decided to bring UK’s favorite and largest toy retailer, The Entertainer, to Pakistan – identifying the need in the market for a proper toy shop. The Entertainer is the first-of-its-kind chain of standalone toy shops in Pakistan and provides an experience consistent with global standards. The Entertainer was founded in 1981 in

The Entertainer was founded in 1981 in the UK and has over 100 stores across the UK. With five existing stores (one in Islamabad, four in Lahore), The Entertainer aims to open up toy shops across Pakistan and establish a network of toy shops that offer the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff.

The Entertainer aims to capture majority market share for toys across Pakistan with objectives such as maintaining the right kind of stock in its stores; training its staff with in-depth knowledge about product lines and keeping the staff motivated; continue to build on the customer experience via various in-store activities and events; and focus on providing an excellent and unparalleled online shopping experience.

The grand launch event was attended by media personalities, celebrities, and socialites.  PR was handled by Keys Productions.

 

Google Introduces New Feature for Detection of Depression

By
Web Desk
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Google has introduced a new feature in the United States, which is designed as a questionnaire to test the depression levels of people who search for the terms “depression” and “clinical depression”.

To check if they are clinically depressed, the users who search for information about depression will be shown a box at the top of their screens.

This box has a clinically validated test, called PHQ-9, which asks about appetite, energy and concentration levels.

It has been found in a study that the percentage of younger teens and children hospitalized in the US for suicidal actions and thoughts has doubled in over a decade.

Roughly 1 in 5 Americans are affected by clinical depression at some point in their lives. However, the individuals take an average of 6-8 years to seek professional help.

The tech firm said that they won’t store the responses as the information provided would be “sensitive and private”

This initiative was developed in a partnership between Google and the National Alliance on Mental Illness (NAMI).

“We hope that by making this information available on Google, more people will become aware of depression and seek treatment to recover and improve their quality of life,” -Mary Giliberti, CEO of National Alliance on Mental Illness (NAMI).

“The results of the PHQ-9 can help you have a more informed conversation with your doctor,” wrote Giliberti.

We hope this helps the young generation to conquer this rise of this mental illness by detecting it at the right time. Always keep in mind that asking for help is always alright, no need to feel out of place or shy.

Stay tuned to Brandsyanrio for more news and updates.

This Pakistani Student Has Wowed us With His Version of GOT’s Title Track!

By
Web Desk
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Game of Thrones is one of the most popular American fantasy television series based on the epic fantasy novel of George R. R. Martin, called “Fire and Ice”. The show has millions of fans and followers across the globe.

GOT since its beginning has hooked the audience to their televisions. They are so obsessed with it that everyone tries dedicating something for the show. Recently, one of the fans, Mujeeb Ruzik, a Hunza based NCA student has played its title track on rubab.

GOT Original Soundtrack:

The beautiful rhythm of GOT title track on a traditional musical instrument, rubab, has captured all our hearts with its surreal and alluring sound.

Mujeeb Ruzik played the track near the base camp of the world’s 2nd highest mountain K-2 in Gilgit Baltistan region, Pakistan. Making it more fascinating and mesmerizing for other GOT fans.

Here’s the Video of Mujeeb Ruzik Playing the GOT Title Track on the ‘Rubab’!

Looks like the youth of Pakistan have many hidden talents, and they just need a little motivation to show it to the world. Let’s hope we get to find other musicians and artists like Mujeeb who are not afraid to show their talents to the world.

Game of Thrones Episode 6 Season 7 Leaked!

Stay tuned to Brandsynario for latest news and updates.

World XI Series 2017: PCB Ignores Karachi!

By
Anusha Sachwani
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With World XI cricketers coming to play against Pakistan in September, Pakistanis are excited to welcome Sri Lanka and West Indies as well.

However, a former Pakistani cricketer, a legend has slammed PCB!

“I think that it is a very good World XI team is coming. However, the last time when Zimbabwe came to play, a promise was made to the residents that the next match will be hosted in Karachi. Some of the most renowned cricketers are from Karachi, there is no problem here, amongst other cities, Karachi is the most peaceful as of now.”

Javed Miandad lashed out in anger saying that if international cricket can come back to Lahore after what happened to the Sri Lankan team, then why is Karachi is being ignored. He went on saying that others cities have also been a victim of this neglection.

Earlier, Najam Sethi has announced the squad and PCB has announced all 3 T20 matches will be held in Lahore.

‘Baaghi’ Drama on Urdu1: Fauzia’s Decision to Marry Abid was Wrong!

By
Sakina Haider
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It is no news that Baaghi drama, has become an ultimate rating magnet. It has impressed not only women in Pakistan but has also sought interest amongst men in the nation. Everybody is curious about to know more about the late Qandeel Baloch and get more information of how her life really was.

In yesterday’s episode, Fouzia finally got what she wanted. She happily got married to Abid. 

Like a typical Pakistani household, her life became a victim of the Saas Bahu drama. She tried her best to adjust to her in laws. Being a typical house wife, she cooked, clean and did everything that was required and expected of her.

But the story takes a turn as we saw her dreams slowly going down the drain. Being a male chauvinist, Abid started imposing and forcing her to be something she’s not. It is apparent that he lied to Fauzia about the freedom, she will have after marriage!

But now that she has tied the knot with Abid, she’s still a caged bird who wants to open her wings and fly away.

As expected, Abid has started wavering away from Fouzia and has found an interest in someone else.

Looks like, Fouzia’s decision to marry Abid was wrong?

Haier presents Baaghi Drama Give us your feedback on tonight's episode. #Baaghi #BaaghiDrama #Urdu1

A post shared by Urdu1 (@urdu1tv) on

 

It’s a saying that the thing you chase, goes further away from you and the thing you run away from chases you. That saying is probably true in Fouzia’s case.

This story does not only portray the life of Qandeel Baloch but also shows some glimpses of what career oriented, bold and open minded girls have to go through in a male dominating, un-educated society. Being educated and open minded in a male dominated society is an abomination and is not tolerated at all.

Let’s hope this chauvinism changes for good and Pakistan becomes a better place to live.

Chapter 2 by Khaadi Opens to Rapturous Reviews

By
Web Desk
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Talk to the regular consumer and on the whole, they will tell you they’re overwhelmed by the plethora of color, mixed patterns, many splendor garments and a repetition of the same. Moving far away from just this clutter, Khaadi introduced Chapter 2 on Thursday at Dolmen Mall, Clifton.

The new brand is all about going back to the iconic brands’ handloom roots. When you step in you see malleable and draped garments, stark in their inherent simplicity, straight lines and loose weaves with a nod to the main hot weather; a clutch of racks displaying clothes that celebrate the wearer by giving her the freedom to pair separated as desired.

Chapter 2 bridges two distinct worlds. The world of fashion as we knew it – private, individualistic and minimal – with the consumerism that’s de rigueur for a successful fashion label today. The store opened its doors to the public in an exclusive showcase which was designed to wow the senses. Rack after rack of the indigenous craft was transformed into urban fashion.

It was the day a new way of dressing was introduced to the gawping public; the fabric very traditional in essence paired with cuts that would make a wearer feel feminine and confident. Entering the store is in itself a journey of discovery, from the visually stunning digital wall projecting images that define the unique Chapter 2 ethos to the geometrical display stands, it is the desire for the linear and the monochromatic that will draw in the consumer.

Comprising of pure hand-woven and hand-crafted textiles; this brand is steeped in a minimalistic approach towards design. Chapter 2 promises to be a refreshing visual treat. Imagine a contemporary take on traditional hand woven fabrics; preserving the art of indigenous hand weaving skill for three generations through high contrast progression of colour and composition. Constant and stringent quality control, working with trusted craftsmen generation after generation, preserving the age old crafts through the years, now results in the wondrous contemporary line called Chapter 2.

The fabulous duo behind Khaadi and Chapter 2, Saira and Shamoon Sultan’s vision of a range of organic clothing made up entirely of handloom cotton and silk was appreciated by selected fashion media, friends and colleagues of the designers and fashionistas who socialized with each other, exclaimed over the diverse apparel and mingled over petit fours and mint lemonades.

Brandsynario had an exclusive interview with Shamoon at the launch event!

“I started out with pure hand-loomed fabric when I opened the first Khaadi store back in ’99 but then slowly it faded out, replaced by other product lines. With this new store, we’re reverting to our first passion, stocking hand-loomed apparel and accessories with only slight embroideries or block-prints,” said Shamoon Sultan, CEO of Khaadi.

The collection aims to inspire personal confidence by introducing clean, straight and androgynous silhouettes to make the Chapter 2 woman feel comfortable in her own skin. The brand is a reflection of artistic expression that transcends age. In a revival of their original fashion ethos, Chapter 2 by Khaadi brings to the new store silhouettes that are wearable and contemporary. The freshness of simplicity is remarkable as it evokes a persona which does not associate itself in moving with the

The freshness of simplicity is remarkable as it evokes a persona which does not associate itself in moving with the herd, but allows the wearer the luxury of creating an individual look of their own. Chapter 2 by Khaadi is essentially for people who have the sensibility and the understanding of the complexity in a modest design and are individuals with distinctive ways of self-expression.

Chapter 2 by Khaadi is all about mainline products consisting of Women’s Apparel, including but not exclusive to accessories, bags, and shoes. Lifestyle products like home textiles, ceramics, metalware, and stationery items will follow, allowing the buyer a complete lifestyle experience.

 

 

Arsenic Found in Pakistan’s Water Supply: WHO Report

By
Web Desk
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Arsenic has been discovered in Pakistan’s water supply. Mixed with water and being consumed by humans, it has dangerous effects on the human body.

Especially when Arsenic of such high concentration is present in drinking water!

Public Council for Research in Water Resources (PCRWR) published a study which showed that only 72% of water schemes in Pakistan are functional. Out of those functional water schemes around 84% of the supplied water is unfit for consumption.

The team of experts collected 1200 samples (3-70-meter-deep wells) from all over Pakistan and it revealed shocking results.

Contaminated water is found in almost all parts of the country. Around 60 million people use five times higher arsenic water (50 micrograms per liter) than the ones in WHO territory.

Around 200 micrograms of arsenic content were found along river Indus. However, as per WHO, the recommended limit for Arsenic is 10 micrograms per liters of water.

A public health engineer at WHO, Richard Johnston, says, “It’s a reminder that arsenic remains a serious public health threat in drinking water”.

Charles Harvey, a hydrogeologist at MIT says, “People should be aware that water in their well has a high amount of arsenic”.

A recent study carried out by students of (NUST) National University of Sciences and Technology showed overall Water Quality Index of Faisalabad district.

The map showed that most of Faisalabad is suffering from very poor quality of water, which is bad for the health of its citizens.

Let’s hope Pakistan gets out of this situation as soon as possible and live a healthy and better life.

Stay safe and stay tuned to Brandsynario for more news and updates.

Contributed by: Sakina Haider

6 Major Juice Brands Issued Notice by CCP

By
Alefyah Hasnain
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There has been an increasing trend in the market these days regarding fruit drinks and juices, every other brand has its own line of packaged juices which are available to the masses in stores.

The packaging boasts of ‘pure’ and ‘100% fruit juice’ which has been caused to mislead consumers resulting in deceptive marketing. Therefore, the Competition Commission of Pakistan has issued Show Cause Notices to six fruit juice manufacturers. They have violated Section 10 of the Competition Act, 2010.

The Six Juice Manufacturers Sent Show Cause Notices

1.Nestle Pakistan Limited

    “100% Orange Juice” on the packaging of its product ‘Nestle Fruita Vitals Orange Juice’.

2. Shezan International Limited

    The company has printed ‘100% juice’ and ‘Rich in Vitamins’ on the packaging of its product line ‘All pure’

3. Citropak Limited

    The juice brand ‘Fruiten’ uses a tagline of ‘100% Pure’ which is a false claim.

4. A.F International

    Topix by AF Intl has, ‘Mango 100%’ and ‘Pure Fruit juice’ posted on its packaging.

5. Sunland Foods

    The company has claimed their brand Fruit Farm’s Guava Juice is 100% pure and so is their Mango juice. It further claims it is Rich in Vitamin C and contains natural flavors without artificial flavors.

6. Maaher Food Industries

    A popular brand, Country by Maaher Food Industries labels its juices with ‘From 100% Pure Fruits’

CCP Research and Findings:

    The CCP took the initiative to take action after receiving numerous complaints against these fruit juice/drink manufacturers against the advertising they had been using that has been found as deceptive.

The brands were claiming the following, without giving any justifications for it:

  • 100% Pure and Natural
  • Rich in Vitamins
  • No added sugar, colors or preservatives

The six companies have been found to be making unjustifiable claims about their juice products.

Smelly Pakola Cases Reported by Pakistanis!

Stay tuned to Brandsynario for latest news and updates.

8 Affordable 660cc Cars Available in Pakistan

By
Rehan Hashmi
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In Pakistan, 660cc cars are quite popular for being fuel efficient, cheaper in price and easy to drive in dense traffic situations.

These small-sized cars have low-cost maintenance and no issues of spare parts availability which is why they are often considered a good option for economic users.

If you have a budget around 10 Lac rupees or even lower, there is a wide range of imported and local assembled 660cc cars to buy from.

Here are some of the top choices in 660cc cars;

1. Suzuki Alto (Imported)

Suzuki Alto (Imported) has been one of the most popular tiny hatchbacks in Pakistan. With an average fuel mileage of 15-17 KM/L and features like keyless entry with power locks.

It is also equipped with air conditioner, airbags, and other safety measures, it is the most suitable car to drive on Pakistani roads.

The quality and built like Alto is hardly found in other cars of the same category and the best thing is its auto transmission under 10 lacs price.

2. Daihatsu Cuore

With its striking, cutting-edge exterior and roomy interior, Cuore is one of the best-imported cars amongst its equivalents. All four models of this car are available within 8 to 10 lac range with a tested fuel economy of around 23 KM/L on petrol.

The 3-cylinder engine with 5-speed manual transmission, this car gives a powerful performance on the roads. It has all basic safety features including the tested braking system that will keep you safe during your ride.

3. Honda N One

The circular headlights combined with the trapezium grille and rectangular shape gives a complete distinctive styling to Honda N One. This front engine key car provides sheer interior comfort to the passengers and a reasonable fuel consumption of up to 20KM/L.

It has been equipped with 0.66 Liter, DOHC 12 Valve 3-cylinder inline engine and a Gearbox of CVT Transmission. Other standard features this hatchback include automatic climate control, power windows, power steering, power lock doors, power windows and four safety airbags.

4. Suzuki WagonR

Suzuki WagonR has replaced Suzuki Mehran to a large extent and this family car is now one of the top sellers in the country. It’s imported model with 660cc engine facilitate with auto transmission and feature push start operation.

The fuel average of 19-20KM/L makes it an ideal car to have with an aggressive front design supported by the simple and natural rear. It offers more head and leg room and ease than any other Suzuki mini hatchback.

5 Affordable Cars you can Purchase Between 20-25 Lacs

5. Daihatsu Mira ES

Daihatsu Mira (ES) is also Japanese import that gives incredible fuel mileage up to 30KM/L. By exterior, it looks quite compact, but its luxurious interior has exemplary state of the art technology usage according to the latest needs.

Powered by 660cc KF, DOHC 12 Valves and auto gear full meter touch, it is integrated with modern controlling and safety features. The high fuel efficiency and better seating inside, this economy car fulfills needs of average families in Pakistan.

6. Honda N Box

N Box is one of Japan’s bestselling and is equally popular in Pakistan as well whose fuel consumption averages up to 20KM/L. As obvious with name ‘Box’ it has a rectangular design all over in front grille, headlights, and chrome accent.

The box shape ensures a plenty of space inside in this mini car for a quality ride and comfort. The flared wheel arches add attraction while rolling over on the road and the car looks a combination of style and sophistication.

7. Daihatsu Move

The Move can give fuel mileage from 23KM/L to 31KM/L depending upon the model which is perfect in any case. The front end of Move showcases trapezium styled side swept headlights, a trapezium chrome grille and a rectangular air intake on a large front bumper.

The rear displays houses stacked vertical taillights and the standard features are air conditioning, smart assist system, cup holders, power steering, power lock doors and traction control.

Suzuki Every Wagon

In case you have a bigger family, Suzuki Every Wagon is perfectly suited you for having the seating capacity of seven. It has many amazing features of proper safety and entertainment and can achieve up to 24KM/L fuel efficiency.

For all seven seats’ riders, it has proper legroom and headrest for a comfortable long travel. It has been designed in a box shape sequence with rectangular side swept headlights, a small grille with dual intakes and triple air intakes at front.

It has an Engine of 0.66 Liter SOHC 12 Valve Inline-3 and 5-Speed Manual Gearbox and priced between 10-11 lac rupees.

Which 6600cc beast is your favorite?

Stay tuned to Brandsynario for more news and updates.

Baidu Announces Disposal of Its Food Delivery Subsidiary to Ele.me

By
Web Desk
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Baidu, Inc. (the “Company” or “Baidu”) (NASDAQ: BIDU), the leading Chinese language internet search provider, today announced that the Company’s majority owned subsidiary.

Xiaodu Life Technology Ltd (“Xiaodu”), which operates the food delivery business, has completed its merger (“Merger”) with Rajax Merger Sub Limited, a wholly owned subsidiary of Rajax Holding, which operates the food delivery business under the ele.me brand in China. As a result of the Merger, Xiaodu has become a subsidiary of Rajax.

Baidu and Rajax have also agreed to a business cooperation across a broad base of products and services following completion of the Merger.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU”. Currently, ten ADSs represent one Class A-ordinary share.

Android O: Features, Compatibility & Installation

By
Web Desk
-

While the civilians of United States were observing the Great American Solar Eclipse, Google finally decided to announce the new name of its latest Android Operating System.

Android 8.0, also known as Android O has now been named as “Android Oreo”. It looks like that the company is obsessed with the cookie that it named their operating system after it.

Google’s creativity to name its Android after desserts has been a topic of great interest. However this time, this name is a part of a co-branding partnership between google and Mondelez, a multinational confectionery and the father of Oreo cookies.

Take a look at some of this yummy Android Oreo features:

Picture-in-Picture (PiP)

This will let us perform dual tasks. Meaning we would be able to work on two tasks simultaneously. YouTube and Google Duo already support this. So one example of this can be that one can keep using Whatsapp and keep watching a video on Youtube at the same time.

New Notification Dots

This feature will let users tap these and see what is new in the app.

Autofill Framework 

This feature will auto fill log-in for apps where users have granted permission.

WiFi Awareness

Allows you to connect with other devices on the same network even without internet connectivity.

Android O: Rumoured Specs, Features & Compatible Phones

Adaptive Icons

It will enable developers to set different types of icons by default and these icons will change on users’ phones depending on their default theme.

Color Gamut for Apps

Apps will now be able to enable HDR and make use of wider color gamuts, if available.

Other features include;

  • Improved Battery Life
  • 2X boost speed
  • New fonts & Emojis
  • Smart Text Selection

These features are some of the major ones introduced however Android Oreo has come up with other small features as well.

How to Install Android O

Here’s how you can install Android O on your compatible device;

  1. Go to Android Beta Program’s page.
  2. If your device is eligible, you will see an option to Enroll Device next to it. Click on it.
  3. Accept the terms and accept the warning.
  4. Click on Join Beta.
  5. That’s it. You should get an update on your phone soon.

You can also “un-enroll” your device by going to the same page once again. However, that might lead to complete data wipe and should be done with caution.

Keep following Brandsynario to get further updates on this delicious new Android Cookie.

Contributed By: Sakina Haider

World XI Series 2017: Squad Revealed! [View List]

By
Anusha Sachwani
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World XI Series is just around the corner, with Pakistani eager to welcome the international team in September, Najam Sethi has revealed the squad which will play against Pakistan.

The 14-man squad will go neck-to-neck in a 3-match T20 series. “Security team to visit on September 1. Discuss security with Punjab Government,” said Sethi.

World XI Squad

Najam Sethi unveiled the squad, the following will be playing in Pakistan;

  • Faf du Plessis (c)
  • Hashim Amla
  • David Miller
  • Albie Morkel
  • Samuel Badree
  • George Bailey
  • Ben Cutting
  • Grant Elliot
  • Tamim Iqbal
  • Tim Paine
  • Thisara Perera
  • Darren Sammy
  • Imran Tahir
  • Paul Collingwood
 Andy Flower (Former England coach) will be coaching the World XI team.

Smelly Pakola Cases Reported by Pakistanis!

By
Alefyah Hasnain
-

Pakola, the green colored fizzy drink can easily be called the national drink of Pakistan. It is hardly possible to find anyone who is not a fan of the sweet ice cream soda.

However, recently there have been reports of the cold drink being different in taste and smell. People have also taken to Facebook and Twitter to share their concerns. It looks like the quality has suffered a great deal, the pungent smell of the Pakola bottles have led consumers to lodge complaints.

A post on Facebook by Kinza Inam explained how she had bought two bottles of Pakola which smelled horribly wrong. She then had to throw both bottles down the train as they were not fit for consumption.

Looks like she was not the only one that had received the weird smelling drink!

The drink is available at all leading supermarkets. It has also been discovered that Pakola cans are of top quality while the plastic bottles seem to be the problem.

It is also possible that a counterfeit product is being manufactured and sold in the market in order to defame the brand. The company has not released any official statement regarding the ongoing crisis.

Some believed quick action needs to be taken! 

Pakola’s Independence Day Packaging Sparks a Debate on Social Media!

Have anything to add to the story? Let us know in the comments below.

Hareem Farooq Just Shut DownTrolls & We’re Like, You Go Girl!

By
Abeer Anwar
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Did you know Pakistanis have the biggest noses in the world? They always manage to find their way poking in someone else’s business. Where it clearly does not belong. The latest episode of nosy Pakistanis features a “scandalous” Instagram post by Hareem Farooq.

The picture under discussion is one where Hareem is chummily standing next to her super close friend, Osman Khalid Butt, enjoying the 14th August, Azaadi feels.

And instantly, Instagram patrol united to remind her of her ‘aakhirat’. More than half the comments on the post were downright horrendous and beyond rude.

“Hahaha but why mention others like katrina kareena are you jealous kay loag un ko dekhtay hain ap ko nahi? Attention mil gai hai apko behen ayashii karain aj kal boht trend hai insta py apnay hak aur azadi ki baat kar kay attention lainay ka 😂 apko mubarak ho”

“Lann tan krna to buhat ghalat ha But Ap bhi jo kr rahi ha Woh bhi theak nahi ha”

“Begharat ho jo defend kr rahi ho jo marzi kro tm log but atleast public na kro”

“Kal tum apni naked photo upload karna to phir hum tmhain hell ka certificate dain gy, kanjar aurat, aik to ghalat kaam upar sy us ko defend karna. Wtf you bloody celebrities “

Then there were people who came to Hareem’s defense and exposed the double standards that our society is plagued with.

“I don’t understand why everyone is going after Hareem when Osman is doing the same pose as her lol. Double standards?”

“It is her right. Tumhen kyun aag lagi pari hay?”

“But idk what is wrong with this pic that people criticing or blaming it’s just pose pic nothing more but check the mentality of bullshit people who saying bla bla and abusing”

Hareem, without singling anyone out, replied back:

Yo go girl!

It is about time we tell these haters to stop moral policing once and for all!

 

Sarahah App has Pakistanis Going Crazy After it

By
Abeer Anwar
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The latest trend that seems to have taken the online world by storm is an app called ‘Saharah’ and the Internet is both, confused and amused.

‘Sarahah’ literally means honesty in Arabic, and there is no one in the world itching, to be honest… scratch that, anonymously honest, more than Pakistanis. Which is why it’s understandable that an app like Sarahah caught attention in Pakistan.


It allows you to be ruthlessly honest, or creepy while protecting your identity. Although it was launched for the purpose of constructive criticism, which is a fact, people are conveniently ignoring.


Anyway, more and more Pakistanis are creating accounts and succumbing to curiosity or to the hope that someone will confess their undying love for them, we’ll never know.
Some people obviously took it up as their moral duty to be creepy AF.

Creep case 1

Creep case 2

Creep case 3

While the concept behind Saharah is not new in the digital age, apps like Whisper and AskFM have existed for some time now

Let’s see if it sticks around for a longer time.

Pakistan Women Festival 2017 Pays Tribute to Women on Independence Day

By
Alefyah Hasnain
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The third and final day of the three-day festival, paying tribute to the women of Pakistan, culminated on the 14th of August at the Global Marquees. The day started off with a Woman Empowerment Seminar, culminating in Pakistan Women Festival Awards and was followed by a Health Seminar.

Concurrently, an art exhibition took place all day. Free Yoga classes and a cooking show was also organized. The evening ended with a scintillating concert featuring an international performance by Stereo Nation.

The objective of Pakistan Women Festival 2017 is to honor women, recognize their contributions to society and discuss their issues, whether empowerment-related or health.

The final day opened with a women empowerment seminar organized by STARLINKS PR and hosted by Shanaz Ramzi, featuring Khushbakht Shujat, who took the stage and gave a motivating speech on ‘Women tackling challenges in Education in Pakistan’.

After the speech, a panel discussion took place on the same topic i.e.: ‘Women tackling challenges in Education in Pakistan’. The panelists included: Nargis Alvi, Shaha Tariq, Ameena Saiyed and Ambreena Ahmed, whereas the moderation was done by Sahibzadi Mahin Khan. The seminar ended with an award ceremony in which five inspiring women were recognized for their efforts in promoting UNSDGs.

The award winners were:

1. Dr. Quratulain Bakhteari for Reduced Inequalities
2. Shireen Halai for Recycle for charity in the category of Responsible consumption
3. Sabiha Zaman for Climate action
4. Tahira Mohammed Ali Shah (LATE) for Life below water and Dr. Aamena Hasan for Life on Land

After a short break, Women Health Seminar also organized by STARLINKS PR took off. The three-day health seminar addressed the various health care issues and opportunities in Pakistan. The seminar was divided into two sessions. The panel for Session One was of ‘Paediatric Care Essentials in the 21st Century’ and included Dr. Fareeduddin, Dr. Anokhi Khanum, and Dr. Sohail Thobani, whereas Dr. Atif Mansoor was the moderator.

The second session was on the subject of ‘Oral Hygiene for Healthier Living’. The panelists consisted of Dr. Babur Ashraf, Dr. Javeria Qureshi, Dr. Wajeeha Rehman and Dr. Nadia Hussain. The moderation of the panel was done by Dr. Sidra Khan.


Concurrent to the seminars, people had the opportunity to enjoy a hall full of beautiful masterpieces and art works by a variety of artists who showcased their talents at the art gallery. Jabbar Gul, Zohra Hussain, Mehar Afroze, Margery Hussain, Shahnaz Ismail and students of Indus Valley School of Art and Architecture, and Arts Council took part in the exhibition. Free Yoga classes were also taking place in the adjacent Hall. Three chefs from HUM TV also conducted a free cooking session for women.

The day ended with the most awaited part of the festival, the PWF concert. Amanat Ali, Zoe Viccaji, Alycia Dias and the internationally acclaimed Stereo Nation gave mesmerizing performances before a packed audience. All in all, the last day of Pakistan Women Festival was a massive success. Women and men participated from different walks of life and enjoyed it. It is to be noted that Pakistan Women Festival aims to be an annual event.

All in all, the last day of Pakistan Women Festival was a massive success. Women and men participated from different walks of life and enjoyed it. It is to be noted that Pakistan Women Festival aims to be an annual event.


Stay tuned to Brandsynario for latest news and updates.

Salman Ahmad Takes a Stand For Rahat Fateh Ali Khan!

By
Alefyah Hasnain
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Salman Ahmad, frontman of Pakistani rock band, Junoon has taken the Internet by storm after having a Twitter debate over the recently released song, ‘Sayonnee’.

Rahat Fateh Ali Khan sang the reprise which received immense backlash as people could not believe how different it sounded from the original which was sung by the rock star, Ali Azmat.

The music for the track was directed and composed by Salman Ahmad and he reached out to fans and spoke about the criticism the singer, Rahat has been facing since the release. Ahmad stood up for RFAK and hit back to critics!

Ahmad talked about the original track which was also faced heavy criticism!

Salman continued to defend his decision for roping in RFAK!

 

Sayonnee received backlash and Ahmad asked the reason for such negativity!

The Junooni mentioned the difficulties faced by Pakistani artists!

However, this Twitterati did not agree with Salman and responded: 

Salman Ahmad believes the Government is to blame for the situation regarding artists!

What do you think about Salman Ahmad’s stance on Sayonne? Let us know in the comments below.

Stay tuned to Brandsynario for latest news and updates.

This Laziza Kheer Mix TVC is a Total Copy of an Indian Ad!

By
Alefyah Hasnain
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Ever heard the phrase imitation is the best form of flattery? Seems like there are some Pakistani brands that are too impressed with advertising campaigns and commercials from across the border.

There has recently been a buzz about a TVC by popular Laziza Foods on their Laziza Kheer Mix that has been discovered to be totally inspired by a commercial for an Indian cooking oil brand, Lotus Oil, that was released back in 2012.

The two ads are extremely similar and it is definitely a ‘copy’ and ‘paste’ job. The characters, storyboard, dialogues and everything else are exactly the same. What is more, the characters in both commercials have acted in the same manner as well. One could actually say that this ad was a work of plagiarism.

The Opening shot of Both Ads.

Above – Laziza, Below – Lotus Oil (India)

Laziza foods are one of those companies that do not advertise heavily as this ad came up after the longest time from the brand. It is sad to see the brand going ahead with such a level of plagiarism.

Can you spot the difference?

Notice the jewelry and color of clothes to be the exact same too!

The compilation of both ads by a page on Facebook has gone viral on the internet! Watch  the video below:

Here’s what marketing enthusiasts on the facebook group Khalid Alvi Marketing Next have to say about it:

However, this comment has won the internet for the day! We really think the agency deserves an award for such pulling off such detailed plagiarism. 

Looks like we weren’t the only ones who noticed every shot was the same!

Stay tuned to Brandsynario for latest news and updates.

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