Ramazan is a month in which Allah wants us to realize the hardships suffered by the less fortunate. By making us forego food and water, from sunrise to sunset, He wants us to be more considerate towards the needy and share His bounties that we have been blessed with. Unfortunately, even in the Holy month, people stick to the staying hungry bit and forget about the sharing one.

This month is meant for us to help each other, especially those who are not as lucky as we are. As a developing nation, Pakistan is severely affected by hunger and malnutrition. The Global Hunger Index 2016 estimated that more than 22% of the population in the country is undernourished. If things continue the way the figure is expected to rise to 44%.

Lack of proper food and nutrition begets a number of short and long-term complications resulting in physical and mental deficiencies. Adamjee Life Insurance is stepping up to fill the gaps. The Ramazan campaign by Adamjee Life is playing its part in providing proper food to those in need.

The #FillThePlate campaign is a wonderful initiative that urgently requires your attention. Adamjee Life is donating a proper meal to the needy, but they need your help. All you have to do is share a tweet using the hashtag #FillThePlate. It is that simple. We send countless tweets every day; one tweet to ensure someone doesn’t sleep hungry tonight is surely better than anything else.

If you do decide to participate in the activity, you will be joining numerous celebrities like Wasim Akram, Imran Abbas, Faysal Qureshi, Resham, Sadaf Kanwal etc.

Watch Wasim Akram give you details about how you can play a part.

Adamjee Life is also running iftar drives at Edhi Homes and Saylani Welfare centers across Pakistan. Roadside camps have also been installed and are providing proper meals to whoever asks. Adamjee Life vans also cruise around cities distributing food. All these activities will continue throughout Ramazan.

Remember, all you need to do is tweet with the hashtag #FillThePlate. Adamjee Life will donate a meal for every tweet. Every tweet matters.

Lahore receives its first model graveyard, Shehr-e-Khamoshan. The graveyard will offer its facilities to the residents of Lahore and to locals belonging from other cities.

The first-of-its-kind model graveyard is located at Kacha Road, Kahna. It offers services including hearse service, Janazgah services, ghusal services and mortuary services all available at one phone call.

The staff has been trained to be proper caretakers of both the graves and architecture of the graveyard. The staff also includes trained gorkuns (gravediggers), gardeners and machinery operators will carry out operations at the graveyard efficiently.The families will also receive a proper kafn (coffin) as a part of the package offered.

Sehr-e-Khamoshan’s model graveyard project costed  Rs 155 million, the initiative encompasses 89 kanals of land providing grave space for approximately 8,000 graves.

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Soon, other cities will also be receiving model graveyards for locals belonging to different religions. Citizens can avail complete burial and funeral facilities by calling 0303-8438951.

Stay tuned to Brandsynario for more news and updates.

By now you must have seen selfies of various Pakistani celebrities with their eyes closed, circulating on the social media. Did you wonder what it was all about? Is it a promo of an upcoming Ramazan show? Or is it a teaser for a movie? Well, it’s time for you to find out. All the top Pakistani celebrities from various fields have joined hands with Pepsi Pakistan for their Ramazan campaign, Liter of Light.

The Liter of Light campaign by Pepsi Pakistan has been running successfully for a few years now. Every year, people diligently take part in the activities held by Pepsi which helps them provide light to different villages who currently are without electricity.

This year a number of celebrities have joined the cause too. The #EyesClosedForLight movement initiated by Pepsi Pakistan is a thought provoking stance, that makes people understand what thousands of people living without electricity go through every day. Just closing your eyes for even a second plunges us into a darkness that is a reality of every minute for countless people.

Pepsi Pakistan is encouraging people to share their own pictures with their eyes closed. For every picture received, the brand will donate a bottle that lights up peoples’ lives. If you want more details about this campaign, here is a video that will help.

Take a look at some of the selfies that have been shared by celebrities.

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @zahid.ahmed.official @ahadrazamir & @yasir.hussain131 to post the same.

A post shared by Muneeb Butt (@muneeb_butt) on Jun 3, 2017 at 4:51pm PDT

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @mayaaliofficial @yasir.hussain131 @iiqraaziz to support the cause.

A post shared by AIMAN KHAN (@aimankhan.official) on Jun 4, 2017 at 8:03am PDT

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight. For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @nabeehaz @junaidmuhammadd & @abdullah_farhatullah to support the cause.

A post shared by Syed Shafaat Ali (@shafaatsyed) on Jun 4, 2017 at 2:33am PDT

I am part of the #EyesClosedForLight movement! Life in darkness without electricity is how millions of Pakistanis live each day so lets help Pakistan by being a part of Pepsi’s #PepsiLiterofLight initiative. Every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So spread the word by tagging your friends to post a picture with their eyes closed. I tag @umairqazi17 @hassanhayatkhan & @jamshedfarhad to do the same.

A post shared by Sana Javed (@sanajaved.official) on Jun 4, 2017 at 6:23am PDT

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @anousheyashraf @khanahsanofficial & @aijazz to post the same.

A post shared by Ayesha Omar (@ayesha.m.omar) on Jun 5, 2017 at 11:49am PDT

Do you know what living in absolute darkness feels like? No, I don't think we can even begin to imagine. I close my eyes so I can help Pakistan come out of this darkness with the #PepsiLiterofLight campaign. Take a picture of yourself with your eyes closed and upload it with the hashtag #EyesClosedforLight as for every picture posted Pepsi will light up one life. This could make a 'real' difference. Amen.

A post shared by Anoushey Ashraf (@anousheyashraf) on Jun 4, 2017 at 10:16am PDT

Can you imagine how our lives would be without light and electricity? Just close your eyes and feel the darkness that millions go through. Lets join #PepsiLiterofLight movement and every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So help in donating to the cause and I am tagging @sabooraly @umairqazi17 & @zaranoorabbas.official to post a picture with their eyes closed.

A post shared by Sajal Ali Firdous (@sajalaly) on Jun 4, 2017 at 2:02pm PDT

https://www.instagram.com/p/BU8xoO9jfb1/?taken-by=imranabbas.official

#EyesCloseForLight is a wonderful initiative that prompts people from across the city to experience what so many go through on a daily basis. Many parts of Pakistan are still without electricity. Once the sun goes down, life comes to a standstill. Many people brave dangerous conditions to return home after sunset, some even get lost.

Pepsi Pakistan has already managed to light up some of the lives. Villages that do not have electricity suffer a lot. Local businesses are affected, children are unable to study, the future seems bleak. But Pepsi is bringing light to these villages. Here is one such story.

If you too would like to be a part of this campaign, just post a selfie with eyes closed using the hashtag #EyesClosedForLight. For every picture received, Pepsi Pakistan will donate and help bring another village out of darkness.