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Mawra Hocane Unveils Her BB Cream Secrets!

By
Web Desk
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Fair & Lovely, a brand known for more than a decade, hosted a bloggers meet up for BB cream with social media queen, Mawra Hocane as the new face of the campaign. The evening was hosted by fun and quirky Komal Aziz with exciting activities and games for the attendees at the event.

Mawra Hocane Stuns in a beautiful white ensemble by Lavish Alice at the Fair & Lovely Bloggers Meetup

Exquisitely decorated, Café Flo was a beautiful sight to look at with floral arrangements in peach, white and gold. In addition to that, the attendees were shown three
looks of Mawra Hocane made with BB cream. They were revealed for the very first time and were made especially for the masses, taking into account the time constraints and busy schedules of girls nowadays.

Mawra and Komal Interacting with the Bloggers! 

 

We love the quirky hashtag Mawra sported at the event!

The videos were kept simple and easy for everyone to understand. Mawra Hocane created, college, evening and a wedding look with BB cream. Fair & Lovely BB cream is dual purpose cream that gives natural coverage for a flawless no makeup look. It is also buildable for all your wedding and evening looks. BB cream has SPF 15 which makes it an even better
option to wear whenever stepping out of the home. It is ideal for girls who want to get ready in no time.

How adorable is Mawra’s candy clutch!

The highlights of the event were the fun games, chit chat and rapid fire with Mawra which she answered with all honesty

Ms. Amal Jaffri, Category Head, Unilever shared her thoughts,

“Fair & Lovely BB cream is a foundation plus fairness cream that gives a natural coverage for everyday use. Its formula derived is light-weight that has the benefits of a fairness cream and the coverage of a light weight foundation. We hope that people try our product and give us a positive response!”

Hassan Rizvi of BBPR

The star of the show, Mawra with the Bloggers who attended the StayBBeautiful Event!

Farhat Mehboob, Managing Editor, Brandsynario

Salima Feerasta, Editor in Chief, Karachista

Mehreen and Amal

 

Stay tuned to Brandsynario for latest news and updates.

Drug Abuse in Pakistani Schools on Rise!

By
Web Desk
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The future of Pakistan is in great danger. With drug sellers aiming towards educational institutions, there is a great risk for the younger generation as they are getting involved in drugs and moving away from education.

In order to work against these drug sellers and to make Pakistan a Narcotics free country, Anti Narcotics Force (ANF) has started an Anti-drug dealing campaign.

The ANF has arrested around 20 drug dealers in different drug dealing incidents, under an ‘Anti-drug supply’ in educational institutions.

ANF Director Brigadier Basharat Malik said that in the duration of 3 campaigns launched last year, ANF has arrested 347 people involved in drug dealing and a huge cache of narcotics was recovered from them.

What the ANF acquired:

Around 6.4 kg drugs (6.25 kg hashish and 26-gram ice) has been recovered from the 20 drug sellers arrested which included a female drug seller. According to International drugs price, these were worth a whopping amount of Rs. 70,00,000.

Along with the recovery of 450 grams of hashish, 3 drug sellers who were suspected near Judicial Colony Rawalpindi, were arrested from Gulzar Qaid, Rawalpindi.

The Culprits:

Muhammad Shahbaz, Naveed Iqbal, and Raja Mohammad Dawar are the arrested drug dealers who had been supplying drugs to the students of Roots School System and Capital University of Science and Technology.

Naseer Khan, a biker in Rawalpindi was also arrested with 250 grams of hashish and has been involved supplying drugs to different schools and colleges.

Previously, Chief Minister Sindh had mentioned in a press statement to Geo News saying,

“The government would bear expenses of the students receiving education in the public sector while educational institutions in the private sector would be instructed to start a policy of blood screening for each and every student at least once in a year.”

Stay tuned to Brandsynario for latest news and updates.

PIA is Offering a Massive Eid-Ul-Azha 2017 Discount!

By
Ghazala Sulaiman
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PIA has just raised its game! The aviation service has just rolled out an ah-may-zing Eid offer! All those who plan to travel during the holidays are in great luck.

PIA’s Discount For Eid-Ul-Azha 2017

A whopping 25% discount is being offered by the airline on all domestic flights!

VALIDITY

Booking kick starts from 30 August 2017. And discounts will be offered for the first two days of Eid, September 02 and September 3rd.

 HOW TO AVAIL THE OFFER

Flights can be booked through the PIA website now to avail of Eid discount.

In case of passenger rescheduling flights against the tickets bought for Eid days, the discount offers will be withdrawn.

Stay tuned to Brandsynario for more updates!

 

 

Punjab Nahi Jaungi Gets a Thumbs Up from Film Critics!

By
Alefyah Hasnain
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Last night marked the premiere of the much-awaited Lollywood film, Punjab Nahi Jaungi. The night was full of glamour and glitz with lots of celebrities attending the event! The film boasts of a stellar star cast that includes Humayun Saeed, Mehwish Hayat, and Urwa Hocane!


The showbiz fraternity came out to support Humayun and the gang on their movie and a few celebrities we love such as Mahira and Ali Zafar wished the team beforehand too!

Ali Zafar

Mahira Khan

The star of the show, Humayun was Excited and nervous before the premiere!

After watching the movie, the verdict is finally out and here’s what people have to say about Punjab Nahi Jaungi!

The movie is a definite hit!

 From celebrities to directors everyone is all praises for the movie!

The movie seems to have done wonders and people can’t stop raving about it! PNJ is the first movie in 2017 that has received such a warm response from audiences. Film and media critics have also given the movie a thumbs up!

Another film in the race which is also releasing this Eid Ul Azha is Na Maloom Afraad 2 which stars the dapper Fahad Mustafa, Hania Aamir, Javed Sheikh, Mohsin Abbas Haider and Urwa Hocane. With an equal powerhouse cast to PNJ, we are yet to see what happens at the box office and which film wins the coveted blockbuster spot!

We definitely can’t wait to get our hands on tickets for the film.

Jazz Pakistan Sells it Tower Business For $1Billion to edotco Group

By
Web Desk
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edotco Group Sdn Bhd (“edotco”), in its biggest expansion to date, together with Dawood Hercules Corporation Limited (“DH Corp”), a leading listed investment conglomerate in Pakistan announced the acquisition of approximately 13,000 towers from Pakistan Mobile Communications Limited (Jazz).

edotco, through Tanzanite Tower Private Limited, a wholly owned subsidiary of edotco Pakistan Private Limited (“edotco PK”), entered into an agreement with PMCL to acquire its tower subsidiary, Deodar Private Limited (“Deodar”) and its portfolio of over 13,000 tower assets.

As part of the transaction, DH Corp will be investing a 45% equity stake with the remaining 55% control stake to be held by edotco. The total transaction consideration for the proposed acquisition is USD 940 million, which will be funded through a combination of debt and equity.

Suresh Sidhu, CEO of edotco said, “edotco is delighted to expand its business in Pakistan by catering to the network requirements of Jazz, the country’s number one digital communications company. With Dawood Hercules as our partner, we are confident in the potential of the market in Pakistan and will continue to demonstrate our long-term commitment to supporting the development and enhancement of the country’s telecommunications infrastructure.”

Inam ur Rahman, CEO of DH Corp, said: “DH Corp has always invested in projects and businesses that directly contribute to Pakistan’s growth and prosperity. Continuing our commitment to the future, we are excited to partner with edotco Group Malaysia and bring their wealth of knowledge to the local telecommunications sector. We are confident this enterprise will serve as a beacon for more investment in Pakistan and in our people.”

Aamir Ibrahim, CEO of Jazz commented, “This transaction with Tanzanite Tower will allow Jazz to further improve its core strength in providing best in class products and services to its customers. Partnering with a trusted partner like Tanzanite Tower will ensure that Jazz’ customers will continue to benefit from industry leading network quality. It also allows Jazz to focus on its journey to becoming an innovative digital lifestyle partner.”

At completion of the sale, Deodar will enter into a master services agreement (MSA) with Jazz, whereby it will continue to provide tower services to Jazz. The initial term of this MSA is twelve years and is renewable at Jazz’s discretion for three consecutive periods of five years each.

As a result of the terms of the Pakistan Mobile Communication Limited (Jazz)/Warid earn-out agreement, following the completion of the transaction, GTH’s stake in Jazz will be approximately 83%.

Global Student Entrepreneur Awards Offers Massive Money for Pakistanis!

By
Abeer Anwar
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Calling all students turned entrepreneurs! If you are a student with your own business, your day just got a whole lot better, because you have a chance to win $20,000 at Global Students Entrepreneur Awards in Canada.

About Global Student Entrepreneur Awards

Posted by Global Student Entrepreneur Awards (GSEA) on Tuesday, June 30, 2015

The global competition is for undergraduate students, held by a non-profit organization, the Entrepreneurs’ Organization. It will provide Pakistani students with a platform to showcase their business ideas on a global platform. With over a thousand competitors from around the world, the competition is cut throat.

Naturally, in order to select the best of the best; students from Pakistan will first be competing on a local level, the finalists will be going global in 2018.

Applying is as simple as filling this form on their website: https://surveys.eonetwork.org/view.php?id=500772

The deadline is 30th November 2017

The shortlisted ideas will be competing in the local competition in Karachi, in January 2018. Top 3 ideas will be awarded prizes.

After competing at the local level, the competitors will take it to the national level. The second phase of the competition will be held in either Lahore or Karachi, in February 2018. 

*The traveling and lodging expenses for the candidates will be borne by EO

The winner of the national competition will be flying to Toronto, Canada to compete with 60 other international individuals.

The winning prize? A hefty check of $20,000.

There is, however, a certain eligibility criterion in order to compete.

  1. You must be enrolled for the current academic year in a university/college as an undergraduate or graduate* student at the time of application. Full-time enrollment is not required; part-time enrollment is acceptable.
  2. You must be the owner, founder or controlling shareholder of your company and principally responsible for its operation. Each company can be represented by only one owner/co-founder.
  3. Your business must have been in operation for at least six consecutive months prior to the application.
  4. Your business must have generated US $500 or received US $1000 in investments at the time of application.
  5. You should not have been one of the top six finalists from any previous year’s GSEA Global Finals Competition.
  6. The age cap for participation is 35 years of age.

Note that Graduate students are eligible to apply only if they have continually enrolled in a university following their undergraduate degree and not left school to work on their business or to seek other employment.

Exceptions can be made for students who have taken up to 12 months’ break before beginning their postgraduate education.

 

 

Nokia 6: Specs, Features, Price & More

By
Anusha Sachwani
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The Nokia 6 is HMD Global’s 3rd smartphone under the Nokia banner, which was launched in Pakistan on 8th August. We had the chance to review the mid-range flagship phone and do a hands-on review.

Body & Design

For a start, the aluminum body feels and looks amazing. At first glance, the handset looks like it’s huge, however, it fits comfortably in the palm. The Nokia 6 boasts a 5.5-in full HD display with 1080p.

It is light in weight, which is a pretty good thing considering that many smartphones are usually heavy if they have a premium built body.

The feel and look wanted to be very ‘human,’ for which they worked on every detail to precise it down to create something unique with a rich-finish. The idea was to use natural materials without scooter parts making the smartphone of high quality.

Each phone is given an hour to transform a single block of aluminum into a gorgeous set. It is followed by a 12-hour process which includes polishing (5 times) and putting it through 2 different anodizing processes to make it beautiful yet durable.

The home button is a sensor, one just has to simply tap on it in order to use it. The home button is also a fingerprint sensor.

Coming to the back, the camera sticks out a little from the body. It is not something which will annoying however it does make the phone wobble a little if placed on a flat surface.

Camera

As mentioned above, the camera slightly sticks out, and it’s not bad. The Nokia 6 is equipped with a phase-detection auto focus rear camera boasting 16MP with flash. On the other hand, the front is 8MP.

Back Camera Result

Battery & Talk Time 

The Nokia 6 comes with a non-removable battery with 3000mAh giving a pretty decent talk time. However, given that the battery is lower compared to Nokia 5, we wanted more from the Nokia 6.

Specs & Features

  • Qualcomm Snapdragon 430 processor
  • NFC
  • microSD card slot (up to 128GB)
  • Fingerprint sensor
  • Android 7.1.1 Nougat
  • Aluminum chassis
  • 8-megapixel front-facing camera
  • 5-inch screen with 1,920×1,080-pixel resolution and Gorilla Glass
  • 4GB RAM, 64GB internal storage (Nokia 6 Arte Black Limited Edition)
  • 3GB RAM, 32GB internal storage (Nokia 6)
  • 3,000mAh battery
  • 16-megapixel rear camera
  • Dolby Atmos
  • 4G LTE
  • 64-bit Octa-core
  • Smart amplifier

Price

The Nokia 6 is priced at Rs. 27,900.

Stay tuned to Brandsynario for more news and updates.

 

Eid Holidays for Schools Likely to be Extended!

By
Anusha Sachwani
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Karachi is going through a monsoon spell with heavy showers and loud thunder. Things seemed to go back to normal, however, it has started to pour again in the city of lights!

MET has advised residents to remain careful as the weather can get complicated. Sea breeze has stopped and due to no flow, the weather will remain high, inviting more rain.

On the other hand, Eid is just around the corner, even though holidays have been officially announced, if it continues to pour down hard, it is possible for school Eid holidays to extend.

Stay safe, try and stay indoors, do not operate electronics while out in the rain or touch any electronic item such as doorbells to avoid being electrocuted.

Stay tuned to Brandsynario for more news and updates.

Indian Publication Creates a Scandal About Pakistani Cricketer & Tamanna Bhatia!

By
Alefyah Hasnain
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Former cricketer, Abdul Razzaq has always been in the limelight for his achievements in cricket. Having played as a right-arm fast bowler, he retired from International cricket.

An Indian publication has reported that the bowler is involved in a romantic relationship with Bollywood star, Tamanna Bhatia. A picture has been roaming around the internet that shows Razzaq and the actress in a jewelry store.

Via: newsworldindia.in

The two have been linked to each other and the gossip tabloid went on to say that they would soon be tying the knot!

However, what the publication has forgotten is the fact that the cricketer is already happily married and has two beautiful children too.

Abdul Razzaq and Tamanna Bhatia at the Store Opening Ceremony

If they had conducted a fact check, they would have known that the pictures above were dated back to the year 2013 and was taken for the opening of the jewelry store.

The sportsman has never been involved in any scandal, of all the controversies that one could think of, did you know Razzaq had an addiction too! But it was totally different from what you’re thinking at the moment.

The fast bowler was found to be addicted to ‘spinach’ and it affected his stamina making him nauseous and sick. Yes, you heard that right, just spinach. Kind of reminds us of Popeye.

Keeping this in mind, it makes us wonder why Indian publications would want to defame him in such a shameful way!

 

Stay tuned to Brandsynario for latest news and updates.

 

Urwa Hocane’s Best Looks From Punjab Nahi Jaungi Promotions!

By
Ghazala Sulaiman
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Known as the queen of fashion, Urwa Hocane has been giving us major style goals since forever. Considering the recent Punjab Nahi Jaungi promotions the star has maintained a very high profile on her social media flaunting her latest gorgeous outfits.

Throughout the promotions, this diva has experimented with a spectrum of ensembles each unlike the other, keeping her fans always guessing what her next pick would be.

Here’s a collection of the Udaari star’s most trending looks from the Punjab Nahi Jaungi promotions.

One thing is for sure, ranging from eastern wear to funky western garbs this actress has nailed every look.

 

Urwa Hocane totally rocked her desi look at the PNJ trailer launch. 

⭐️ #PunjabNahiJaungi #TrailerLaunch 🎬@officialfahadhussayn @alibaig39 @bukhari_accessories @jessicapervez

A post shared by URWA Tul Wusqua HOCANE (@urwatistic) on

Wearing an outfit designed by Fahad Hussayn and jewelry from Bukhari accessories Urwa looked simply marvelous on that day.

This semi-casual outfit that Urwa wore during the PNJ promotions in Birmingham has to be one of her best so far. 

This look was styled by Ania Fawad but perhaps it was perhaps Urwa’s unique Garéma clutch that really caught everyone’s eyes in this look.

Oh, but nothing beats the beautiful dress the Pakistani diva wore as she went for a talk on BBC London radio for her promotions. 

An outfit once again styled by Ania Fawad, Urwa looked amazing in Marina Qureshi’s SS17 pastel organza ruffle crop top and skirt.

And these sassy earrings is major accessory goals for all the ladies!

🦄

A post shared by URWA Tul Wusqua HOCANE (@urwatistic) on

This laid back look is equally charming!

Posing away at promotions ! ☺️🌸🦋💕☀️🦄 @madiso_me @zara @hm @aniafawad @louboutinworld #PunjabNahiJaungi

A post shared by URWA Tul Wusqua HOCANE (@urwatistic) on

Another casual look of Urwa’s that has been going viral was the exquisite combination of her navy blue polka dot shirt and flared red pants. 

🍍🍉🌼🐞 #Promotions #PunjabNahiJaungi @zara @bukhari_accessories @aniafawad Xx

A post shared by URWA Tul Wusqua HOCANE (@urwatistic) on

Wearing clothes from Zara styled by Ania Fawad with Bukhari accessories, we have to admit Urwa blinded us with her beauty.

🌼🐞🍍🍉🍄☀️

A post shared by URWA Tul Wusqua HOCANE (@urwatistic) on

In the Destinations cover that Urwa did alongside Mehwish Hayat as part of her PNJ promotions, she literally wowed us with her slick statement!

PNJ Cover Girls ! 💥❤️ @destinationspk #PunjabNahiJaungi

A post shared by URWA Tul Wusqua HOCANE (@urwatistic) on

The flared skirt is something that we have never seen before and undoubtedly quite engaging.

Way to go Hocane!

Faryal Makhdoom Faces Severe Criticism After Revealing Pregnancy!

By
Ghazala Sulaiman
-

While Amir Khan might be a boxer by profession and his wife, Faryal Makhdoom, a model, the duo should seriously consider starring in dramas!

Well recently, their life has lately become a Star Plus serial and we really can not figure out what more controversies are yet to roll.

faryal-and-amir-lead

This weekend, Faryal dropped a bomb on social media by announcing that she is pregnant with her second child!

The breaking news came out as a huge surprise as people were still not over the shocking separation between the couple

Probably, Faryal did not see it coming before making the big announcement on Twitter but she was subjected to some seriously ugly remarks

Ah well, social media doesn’t spare anyone and Makdoom was bound to face backlash!

Amir Khan was also dragged amidst the volleyball of verbal attacks!

And of course, Anthony Joshua too!

Hardly anybody stood up to support Faryal!

However, the controversial Pakistani star Mathira did not shy away to send some love and good wishes for her second child!

So what is next to happen? We all are wondering! For now, everybody is waiting for Amir Khan to break his silence on the matter!

Till then let’s grab a packet of popcorns and stay tuned for more gossip on ‘Keeping Up With the Khans’.

 

 

 

 

 

 

 

 

 

 

Sarahah App Secretly Stealing Your Personal Data!

By
Alefyah Hasnain
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The anonymous posting app, ‘Sarahah’ that seems to have taken the online world by storm is an app called ‘Saharah’ and the Internet is both, confused and amused with what it has caused.

‘Sarahah’ literally means honesty in Arabic, and there is no one in the world itching, to be honest… scratch that, anonymously honest, more than Pakistanis. Which is why it’s understandable that an app like Sarahah caught attention in Pakistan. The app has a whopping 18 million downloads to date.

Alarming Revelations About Sarahah!

Apart from honest feedback and anonymous comments, the app has been doing much more than that. The app that is secretly bringing you a horde of information is also downloading your personal data without your approval and is uploading it to the company’s servers. It has now been reported to upload the private data on the phone which includes the email and phone’s contacts.

A security analyst at Bishop Fox’s School, Zachary Julian was the one who discovered this security breach after installing the app on his phone. 

The owner of Sarahah tweeted the following in reply to the allegations: 

 

He further adds,

However, the app has not been deceiving users completely, as it does ask for permission to access your contacts on iOS and Android. If a user decides to not give permission they could still go on to download the app.

Have anything else to add to the story? Let us know in the comments below.

The Entertainer – UK’s Most Loved Toyshop Opened Its Doors in Karachi

By
Web Desk
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‘The Entertainer’ has opened its door for Karachites at Bilawal Chowrangi, Clifton (opp to Bar B Q Tonight).

The grand launch of its flagship store in Karachi was on the 19th of August 2017. It was a full day event offering amazing giveaways, games, competitions, face painting, magic show, eatables and much more.

The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high-quality toys and official merchandise in Pakistan by leading global toy brands, and provides customers a unique and exciting in-store experience. With over 30 years of retail experience, the SEFAM Group decided to bring UK’s favorite and largest toy retailer, The Entertainer, to Pakistan – identifying the need in the market for a proper toy shop. The Entertainer is the first-of-its-kind chain of standalone toy shops in Pakistan and provides an experience consistent with global standards. The Entertainer was founded in 1981 in

The Entertainer was founded in 1981 in the UK and has over 100 stores across the UK. With five existing stores (one in Islamabad, four in Lahore), The Entertainer aims to open up toy shops across Pakistan and establish a network of toy shops that offer the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff.

The Entertainer aims to capture majority market share for toys across Pakistan with objectives such as maintaining the right kind of stock in its stores; training its staff with in-depth knowledge about product lines and keeping the staff motivated; continue to build on the customer experience via various in-store activities and events; and focus on providing an excellent and unparalleled online shopping experience.

The grand launch event was attended by media personalities, celebrities, and socialites.  PR was handled by Keys Productions.

 

Google Introduces New Feature for Detection of Depression

By
Web Desk
-

Google has introduced a new feature in the United States, which is designed as a questionnaire to test the depression levels of people who search for the terms “depression” and “clinical depression”.

To check if they are clinically depressed, the users who search for information about depression will be shown a box at the top of their screens.

This box has a clinically validated test, called PHQ-9, which asks about appetite, energy and concentration levels.

It has been found in a study that the percentage of younger teens and children hospitalized in the US for suicidal actions and thoughts has doubled in over a decade.

Roughly 1 in 5 Americans are affected by clinical depression at some point in their lives. However, the individuals take an average of 6-8 years to seek professional help.

The tech firm said that they won’t store the responses as the information provided would be “sensitive and private”

This initiative was developed in a partnership between Google and the National Alliance on Mental Illness (NAMI).

“We hope that by making this information available on Google, more people will become aware of depression and seek treatment to recover and improve their quality of life,” -Mary Giliberti, CEO of National Alliance on Mental Illness (NAMI).

“The results of the PHQ-9 can help you have a more informed conversation with your doctor,” wrote Giliberti.

We hope this helps the young generation to conquer this rise of this mental illness by detecting it at the right time. Always keep in mind that asking for help is always alright, no need to feel out of place or shy.

Stay tuned to Brandsyanrio for more news and updates.

This Pakistani Student Has Wowed us With His Version of GOT’s Title Track!

By
Web Desk
-

Game of Thrones is one of the most popular American fantasy television series based on the epic fantasy novel of George R. R. Martin, called “Fire and Ice”. The show has millions of fans and followers across the globe.

GOT since its beginning has hooked the audience to their televisions. They are so obsessed with it that everyone tries dedicating something for the show. Recently, one of the fans, Mujeeb Ruzik, a Hunza based NCA student has played its title track on rubab.

GOT Original Soundtrack:

The beautiful rhythm of GOT title track on a traditional musical instrument, rubab, has captured all our hearts with its surreal and alluring sound.

Mujeeb Ruzik played the track near the base camp of the world’s 2nd highest mountain K-2 in Gilgit Baltistan region, Pakistan. Making it more fascinating and mesmerizing for other GOT fans.

Here’s the Video of Mujeeb Ruzik Playing the GOT Title Track on the ‘Rubab’!

Game of Thrones being played on Rabab by Mujeeb Ruzik(A Hunza based NCA student)Location: UrduKas camp on the way to K2 base camp.

Posted by Just Pakistani Things on Wednesday, August 23, 2017

Looks like the youth of Pakistan have many hidden talents, and they just need a little motivation to show it to the world. Let’s hope we get to find other musicians and artists like Mujeeb who are not afraid to show their talents to the world.

Game of Thrones Episode 6 Season 7 Leaked!

Stay tuned to Brandsynario for latest news and updates.

Chapter 2 by Khaadi Opens to Rapturous Reviews

By
Web Desk
-

Talk to the regular consumer and on the whole, they will tell you they’re overwhelmed by the plethora of color, mixed patterns, many splendor garments and a repetition of the same. Moving far away from just this clutter, Khaadi introduced Chapter 2 on Thursday at Dolmen Mall, Clifton.

The new brand is all about going back to the iconic brands’ handloom roots. When you step in you see malleable and draped garments, stark in their inherent simplicity, straight lines and loose weaves with a nod to the main hot weather; a clutch of racks displaying clothes that celebrate the wearer by giving her the freedom to pair separated as desired.

Chapter 2 bridges two distinct worlds. The world of fashion as we knew it – private, individualistic and minimal – with the consumerism that’s de rigueur for a successful fashion label today. The store opened its doors to the public in an exclusive showcase which was designed to wow the senses. Rack after rack of the indigenous craft was transformed into urban fashion.

It was the day a new way of dressing was introduced to the gawping public; the fabric very traditional in essence paired with cuts that would make a wearer feel feminine and confident. Entering the store is in itself a journey of discovery, from the visually stunning digital wall projecting images that define the unique Chapter 2 ethos to the geometrical display stands, it is the desire for the linear and the monochromatic that will draw in the consumer.

Comprising of pure hand-woven and hand-crafted textiles; this brand is steeped in a minimalistic approach towards design. Chapter 2 promises to be a refreshing visual treat. Imagine a contemporary take on traditional hand woven fabrics; preserving the art of indigenous hand weaving skill for three generations through high contrast progression of colour and composition. Constant and stringent quality control, working with trusted craftsmen generation after generation, preserving the age old crafts through the years, now results in the wondrous contemporary line called Chapter 2.

The fabulous duo behind Khaadi and Chapter 2, Saira and Shamoon Sultan’s vision of a range of organic clothing made up entirely of handloom cotton and silk was appreciated by selected fashion media, friends and colleagues of the designers and fashionistas who socialized with each other, exclaimed over the diverse apparel and mingled over petit fours and mint lemonades.

Brandsynario had an exclusive interview with Shamoon at the launch event!

We are here with the man behind the brand #khaadi , Shamoon Sultan at the launch of the latest outlet #khaadichapter2 ! #Exclusive

Posted by Brandsynario on Thursday, August 24, 2017

“I started out with pure hand-loomed fabric when I opened the first Khaadi store back in ’99 but then slowly it faded out, replaced by other product lines. With this new store, we’re reverting to our first passion, stocking hand-loomed apparel and accessories with only slight embroideries or block-prints,” said Shamoon Sultan, CEO of Khaadi.

The collection aims to inspire personal confidence by introducing clean, straight and androgynous silhouettes to make the Chapter 2 woman feel comfortable in her own skin. The brand is a reflection of artistic expression that transcends age. In a revival of their original fashion ethos, Chapter 2 by Khaadi brings to the new store silhouettes that are wearable and contemporary. The freshness of simplicity is remarkable as it evokes a persona which does not associate itself in moving with the

The freshness of simplicity is remarkable as it evokes a persona which does not associate itself in moving with the herd, but allows the wearer the luxury of creating an individual look of their own. Chapter 2 by Khaadi is essentially for people who have the sensibility and the understanding of the complexity in a modest design and are individuals with distinctive ways of self-expression.

Chapter 2 by Khaadi is all about mainline products consisting of Women’s Apparel, including but not exclusive to accessories, bags, and shoes. Lifestyle products like home textiles, ceramics, metalware, and stationery items will follow, allowing the buyer a complete lifestyle experience.

 

 

Arsenic Found in Pakistan’s Water Supply: WHO Report

By
Web Desk
-

Arsenic has been discovered in Pakistan’s water supply. Mixed with water and being consumed by humans, it has dangerous effects on the human body.

Especially when Arsenic of such high concentration is present in drinking water!

Public Council for Research in Water Resources (PCRWR) published a study which showed that only 72% of water schemes in Pakistan are functional. Out of those functional water schemes around 84% of the supplied water is unfit for consumption.

The team of experts collected 1200 samples (3-70-meter-deep wells) from all over Pakistan and it revealed shocking results.

Contaminated water is found in almost all parts of the country. Around 60 million people use five times higher arsenic water (50 micrograms per liter) than the ones in WHO territory.

Around 200 micrograms of arsenic content were found along river Indus. However, as per WHO, the recommended limit for Arsenic is 10 micrograms per liters of water.

A public health engineer at WHO, Richard Johnston, says, “It’s a reminder that arsenic remains a serious public health threat in drinking water”.

Charles Harvey, a hydrogeologist at MIT says, “People should be aware that water in their well has a high amount of arsenic”.

A recent study carried out by students of (NUST) National University of Sciences and Technology showed overall Water Quality Index of Faisalabad district.

The map showed that most of Faisalabad is suffering from very poor quality of water, which is bad for the health of its citizens.

Let’s hope Pakistan gets out of this situation as soon as possible and live a healthy and better life.

Stay safe and stay tuned to Brandsynario for more news and updates.

Contributed by: Sakina Haider

6 Major Juice Brands Issued Notice by CCP

By
Alefyah Hasnain
-

There has been an increasing trend in the market these days regarding fruit drinks and juices, every other brand has its own line of packaged juices which are available to the masses in stores.

The packaging boasts of ‘pure’ and ‘100% fruit juice’ which has been caused to mislead consumers resulting in deceptive marketing. Therefore, the Competition Commission of Pakistan has issued Show Cause Notices to six fruit juice manufacturers. They have violated Section 10 of the Competition Act, 2010.

The Six Juice Manufacturers Sent Show Cause Notices

1.Nestle Pakistan Limited

    “100% Orange Juice” on the packaging of its product ‘Nestle Fruita Vitals Orange Juice’.

2. Shezan International Limited

    The company has printed ‘100% juice’ and ‘Rich in Vitamins’ on the packaging of its product line ‘All pure’

3. Citropak Limited

    The juice brand ‘Fruiten’ uses a tagline of ‘100% Pure’ which is a false claim.

4. A.F International

    Topix by AF Intl has, ‘Mango 100%’ and ‘Pure Fruit juice’ posted on its packaging.

5. Sunland Foods

    The company has claimed their brand Fruit Farm’s Guava Juice is 100% pure and so is their Mango juice. It further claims it is Rich in Vitamin C and contains natural flavors without artificial flavors.

6. Maaher Food Industries

    A popular brand, Country by Maaher Food Industries labels its juices with ‘From 100% Pure Fruits’

CCP Research and Findings:

    The CCP took the initiative to take action after receiving numerous complaints against these fruit juice/drink manufacturers against the advertising they had been using that has been found as deceptive.

The brands were claiming the following, without giving any justifications for it:

  • 100% Pure and Natural
  • Rich in Vitamins
  • No added sugar, colors or preservatives

The six companies have been found to be making unjustifiable claims about their juice products.

Smelly Pakola Cases Reported by Pakistanis!

Stay tuned to Brandsynario for latest news and updates.

8 Affordable 660cc Cars Available in Pakistan

By
Rehan Hashmi
-

In Pakistan, 660cc cars are quite popular for being fuel efficient, cheaper in price and easy to drive in dense traffic situations.

These small-sized cars have low-cost maintenance and no issues of spare parts availability which is why they are often considered a good option for economic users.

If you have a budget around 10 Lac rupees or even lower, there is a wide range of imported and local assembled 660cc cars to buy from.

Here are some of the top choices in 660cc cars;

1. Suzuki Alto (Imported)

Suzuki Alto (Imported) has been one of the most popular tiny hatchbacks in Pakistan. With an average fuel mileage of 15-17 KM/L and features like keyless entry with power locks.

It is also equipped with air conditioner, airbags, and other safety measures, it is the most suitable car to drive on Pakistani roads.

The quality and built like Alto is hardly found in other cars of the same category and the best thing is its auto transmission under 10 lacs price.

2. Daihatsu Cuore

With its striking, cutting-edge exterior and roomy interior, Cuore is one of the best-imported cars amongst its equivalents. All four models of this car are available within 8 to 10 lac range with a tested fuel economy of around 23 KM/L on petrol.

The 3-cylinder engine with 5-speed manual transmission, this car gives a powerful performance on the roads. It has all basic safety features including the tested braking system that will keep you safe during your ride.

3. Honda N One

The circular headlights combined with the trapezium grille and rectangular shape gives a complete distinctive styling to Honda N One. This front engine key car provides sheer interior comfort to the passengers and a reasonable fuel consumption of up to 20KM/L.

It has been equipped with 0.66 Liter, DOHC 12 Valve 3-cylinder inline engine and a Gearbox of CVT Transmission. Other standard features this hatchback include automatic climate control, power windows, power steering, power lock doors, power windows and four safety airbags.

4. Suzuki WagonR

Suzuki WagonR has replaced Suzuki Mehran to a large extent and this family car is now one of the top sellers in the country. It’s imported model with 660cc engine facilitate with auto transmission and feature push start operation.

The fuel average of 19-20KM/L makes it an ideal car to have with an aggressive front design supported by the simple and natural rear. It offers more head and leg room and ease than any other Suzuki mini hatchback.

5 Affordable Cars you can Purchase Between 20-25 Lacs

5. Daihatsu Mira ES

Daihatsu Mira (ES) is also Japanese import that gives incredible fuel mileage up to 30KM/L. By exterior, it looks quite compact, but its luxurious interior has exemplary state of the art technology usage according to the latest needs.

Powered by 660cc KF, DOHC 12 Valves and auto gear full meter touch, it is integrated with modern controlling and safety features. The high fuel efficiency and better seating inside, this economy car fulfills needs of average families in Pakistan.

6. Honda N Box

N Box is one of Japan’s bestselling and is equally popular in Pakistan as well whose fuel consumption averages up to 20KM/L. As obvious with name ‘Box’ it has a rectangular design all over in front grille, headlights, and chrome accent.

The box shape ensures a plenty of space inside in this mini car for a quality ride and comfort. The flared wheel arches add attraction while rolling over on the road and the car looks a combination of style and sophistication.

7. Daihatsu Move

The Move can give fuel mileage from 23KM/L to 31KM/L depending upon the model which is perfect in any case. The front end of Move showcases trapezium styled side swept headlights, a trapezium chrome grille and a rectangular air intake on a large front bumper.

The rear displays houses stacked vertical taillights and the standard features are air conditioning, smart assist system, cup holders, power steering, power lock doors and traction control.

Suzuki Every Wagon

In case you have a bigger family, Suzuki Every Wagon is perfectly suited you for having the seating capacity of seven. It has many amazing features of proper safety and entertainment and can achieve up to 24KM/L fuel efficiency.

For all seven seats’ riders, it has proper legroom and headrest for a comfortable long travel. It has been designed in a box shape sequence with rectangular side swept headlights, a small grille with dual intakes and triple air intakes at front.

It has an Engine of 0.66 Liter SOHC 12 Valve Inline-3 and 5-Speed Manual Gearbox and priced between 10-11 lac rupees.

Which 6600cc beast is your favorite?

Stay tuned to Brandsynario for more news and updates.

Android O: Features, Compatibility & Installation

By
Web Desk
-

While the civilians of United States were observing the Great American Solar Eclipse, Google finally decided to announce the new name of its latest Android Operating System.

Android 8.0, also known as Android O has now been named as “Android Oreo”. It looks like that the company is obsessed with the cookie that it named their operating system after it.

Google’s creativity to name its Android after desserts has been a topic of great interest. However this time, this name is a part of a co-branding partnership between google and Mondelez, a multinational confectionery and the father of Oreo cookies.

Take a look at some of this yummy Android Oreo features:

Picture-in-Picture (PiP)

This will let us perform dual tasks. Meaning we would be able to work on two tasks simultaneously. YouTube and Google Duo already support this. So one example of this can be that one can keep using Whatsapp and keep watching a video on Youtube at the same time.

New Notification Dots

This feature will let users tap these and see what is new in the app.

Autofill Framework 

This feature will auto fill log-in for apps where users have granted permission.

WiFi Awareness

Allows you to connect with other devices on the same network even without internet connectivity.

Android O: Rumoured Specs, Features & Compatible Phones

Adaptive Icons

It will enable developers to set different types of icons by default and these icons will change on users’ phones depending on their default theme.

Color Gamut for Apps

Apps will now be able to enable HDR and make use of wider color gamuts, if available.

Other features include;

  • Improved Battery Life
  • 2X boost speed
  • New fonts & Emojis
  • Smart Text Selection

These features are some of the major ones introduced however Android Oreo has come up with other small features as well.

How to Install Android O

Here’s how you can install Android O on your compatible device;

  1. Go to Android Beta Program’s page.
  2. If your device is eligible, you will see an option to Enroll Device next to it. Click on it.
  3. Accept the terms and accept the warning.
  4. Click on Join Beta.
  5. That’s it. You should get an update on your phone soon.

You can also “un-enroll” your device by going to the same page once again. However, that might lead to complete data wipe and should be done with caution.

Keep following Brandsynario to get further updates on this delicious new Android Cookie.

Contributed By: Sakina Haider

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