Crumble Pakistan’s meme marketing has outdone itself. When Indian brand Blinkit tried to be funny in the comment section, Crumble took 2 seconds to change that. It all started when the Pakistani brand Crumble, a popular dessert shop based in Islamabas, shared a meme, an Instagram post, highlighting a customer’s experience with a delayed delivery. Indian brand Blinkit, jumped into the comments section with a sarcastic remark, saying, “Lol! Ek biscuit deliver ho nhi paa raha, Pakistan’s #1 brand banenge”
Read more: Pakistani Brands Tap Into Meme Marketing For Viral Wins
Such Spot-On Comebacks
After Blinkit made a comment that didn’t sit right with the Crumble team, they didn’t wait much to reply. They clapped back with a cheeky response, referring to a recent viral incident involving Blinkit, where a male customer received women’s underwear instead of the men’s item he had ordered.
Crumble said, “Aapke Twitter pe dekha tha male chaddi ki jagah female chaddi deliver kardi jaldi jaldi mein.” This hilarious exchange has quickly gone viral. Moreover, entertains people on both sides of the border.
This began to go viral as customers began to participate. A competition started between Blinkit and Crumble. Resulting in Customers picking between their favorites. Many picked sides, but some decided on supporting Crumble’s quick wit. Whereas others backed Blinkit. However, most just enjoyed the back-and-forth, calling the exchange “peak humor.” One user commented, “People should pay to watch this premium content.”
Crumble is loved by those who know what it is, but people outside Islamabad who haven’t tasted it, don’t know much about what it is either. Blinkit too is a relatively unknown brand, until this viral banter. Pakistan brand Crumble has become viral in Pakistan and Blinkit in India.
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