The novel Coronavirus has caused massive chaos and uncertainty throughout the country, with over 1664 cases in Pakistan, the situation is getting dire as the days go by. During this difficult time, the government has imposed a lockdown where all stores, businesses, schools and offices will remain closed in order to curb the spread of the virus.
The economic situation hangs in the air and there is not much one can do to get their incomes flowing like before since the public remains indoors. While most clothing brands are offering online sales, flat 50% off discounts and much more, there are a few Pakistani brands who are doing the nobel thing and instead of promoting their own products are asking their customers to use that money efficiently, where it is needed the most.
Noor Jahan Collection urges its clients to save money and help the needy instead of buying their clothes.
Another Pakistani clothing brand doing the same is Numan Sulman who are saying,
“Don’t buy our clothes, save that money and help others.”
It is a great initiative to have brands doing such efforts in order to send out a message of unity and giving out to the society since covid-19 has got everyone under an undue amount of pressure. Only if our communities work together will we be able to fight this virus.
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