The beauty industry is going crazy with the launch of Hello Hair’s Anti-Dandruff Shampoo, a product by Golden Pearl Group. Unfortunately, this excitement has attracted some unwanted attention: copycat labels. Recently, an advertisement for the product surfaced, and it closely mimicked an Indian ad for Fogg cologne. In fact, it was an exact copy. This blatant imitation has sparked controversy and concerns among consumers and industry experts.
Here’s the Ad:
https://www.facebook.com/100007197695933/videos/1026255962441676/
And here’s the Indian ad:
Why can’t we be innovative?
The joy quickly faded when people realized the ad was a blatant copy of an Indian Fogg cologne commercial. This advertisement shamelessly borrowed from the original, mimicking its style, tone, and even visual elements. The rip-off was so strikingly obvious that it was clear it was a direct attempt to capitalize on Fogg’s success.
The beauty industry is full of imitations. Often, it is the product that has a dupe, but in this case, it was the ad. Golden Pearl Group, the company behind Hello Hair, has been receiving criticism for their inauthenticity. The controversial ad, accused of blatantly copying an Indian commercial, has also been removed from their official account.
Though serious action needs to be taken against such blatant imitation of ads in Pakistan because we can see it happening too frequently.
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