Unilever revealed the world’s first-ever programmable LED sequins billboard for the launch of Sunsilk, Shaan se shine campaign in collaboration with Kinetic Pakistan. The billboard featured a programmable LED sequins billboard which brought the concept of shine to life. The billboard was the talk of the town and was visible from a very long distance as well. These billboards were deployed at high traffic zones in Karachi and Lahore.
Furthermore, Sunsilk deployed shimmer billboards with cut-outs at all major cities of Pakistan. Shimmer billboards were very eye-catching and represented the shine proposition of the brand.
Sunsilk also deployed LED Pole Signs and creative branded buses and made the top cities shine with the new brand launch. This new innovation has become a talk of the town on many Pakistani Advertising Platforms.
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