In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new, highly limited-edition flavor, Pepsi Maple Syrup Cola. Moreover, the drink combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.
“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola—sweet maple syrup blended with the refreshing taste of Pepsi-Cola,” said Todd Kaplan, Pepsi’s chief marketing officer, in a statement.
“We couldn’t be more excited to partner with IHOP on this special initiative. It isn’t often that we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike.”
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#Show Us Your Stack
Pepsi Maple Syrup Cola will only be available through the #ShowUsYourStack program on Instagram and Twitter. Starting this morning, fans looking to get their hands on this limited-edition drop of Pepsi Maple Syrup Cola can post a photo or video of their stack of pancakes on Instagram or Twitter tagging #ShowUsYourStack, #PepsiSweepstakes, and @IHOP.
Introducing our limited-edition Pepsi Maple Syrup Cola 🥞
Share a video/image of your pancake stacks & tag @IHOP + #ShowUsYourStack + #PepsiSweepstakes for the chance to win. One consumer will also be surprised with our custom Pepsi Spout! pic.twitter.com/NqAkkirzz2
— Pepsi (@pepsi) March 24, 2022
“At IHOP, we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us,” said IHOP CMO Kieran Donahue.
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“We are more than happy to partner with Pepsi to have some fun and create a moment for our guests. So that they can bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.”
The chance to win a Pepsi Maple Syrup Cola starts today and runs until March 29 on Instagram and Twitter. Meanwhile, there will be just 2,000 cans available for fans 18 and older in the U.S. All they need to do is tweet out a photo or video of their stack of pancakes with the hashtag #ShowUsYourStack.
Stay tuned to Brandsynario for the latest news and updates.