There is nothing more entertaining than a snarky social media war between influential brands.This weekend, the Careem vs Pepsi Pakistan’s Twitter feud surely provided us with the ultimate Sunday entertainment.
But guess who won the battle ? The people of Pakistan! Before we tell you how, here’s what you need to know about the intense social media-war.
Here’s What Went Down Between Pepsi & Careem
We all know how savvy Careem is with its marketing strategies. When a loyal fan asked for a promo code, the ride-hailing brand decided to get a bit cheeky!
We have to admit Careem made us all laugh with its offer of a free Pepsi instead of a promo code.
Whoops. Sorry, we don’t have promos at the moment. Phone nahi to muft ki Pepsi chalay gi? 😀 https://t.co/WJXQjIkm7j
— Careem Pakistan (@CareemPAK) November 18, 2018
But Pepsi did not find this funny at all and hit back with a super strict statement!
Please refrain from using our brand name without permission.
— Pepsi Pakistan (@pepsipakistan) November 18, 2018
Careem being Careem decided to troll Pepsi Instead, and this is where it got real!
Wow. A bit too sensitive? 🙂 https://t.co/5dOdecjHci
— Careem Pakistan (@CareemPAK) November 18, 2018
Things went south when Pepsi hit back with a warning that no one saw coming!
We will see who’s sensitive after you receive a legal notice. 🙂 https://t.co/xhGUqb8x0T
— Pepsi Pakistan (@pepsipakistan) November 18, 2018
You would think that Careem would end its Twitter burn after Pepsi’s fiery reply. But no, the ride-hailing brand took it to a whole new level.
pLeASe reFRAIn fRoM twEeTIng aT uS, GuYS and gIRls.
— Careem Pakistan (@CareemPAK) November 18, 2018
Nevertheless, Twitterverse had a field day and loved the Twitter drama between Pepsi and Careem.
When Careem had no promos left. pic.twitter.com/BslAZsn1jk
— Zaryab Rashid (@ZaryabRashid2) November 18, 2018
@CareemPAK All she wanted was a promo man 😂
— Umair (@bekaarobaash) November 18, 2018
savage….im on the beverage side…always…
— Stan (@foxtrot_zulu93) November 18, 2018
The fued got so viral that even Samaa decided to cover it via poll
دو نجی کمپنیز کے بیچ میں لڑائی- اب کیا ہوگا؟@CareemPAK @pepsipakistan !How should the feud end? Vote now
— SAMAA TV (@SAMAATV) November 19, 2018
But now Careem’s Marketing Director Omar Abedin and Head of Marketing Pepsi Saad Khan have put an end to the rivalry with a conclusion.
Let's make this interesting. Over to you @CareemPAK pic.twitter.com/rWjlMF4CjQ
— Pepsi Pakistan (@pepsipakistan) November 20, 2018
To Phir Bismillah Karain, @PepsiPakistan. ⊂(▀¯▀⊂)
–@OmarAbedin pic.twitter.com/8FOj6cpbFG
— Careem Pakistan (@CareemPAK) November 20, 2018
The two decided to give Pakistanis an ultimate win. Pepsi announced that as a truce, it will give out 1 million Careem promos, and the Careem also called it truce by saying they will double the promos.
Pakistanis can now avail 2 million promos from Pepsi and Careem!