The Poco F7 Ultra is disrupting the smartphone space by bringing flagship capabilities for a budget price. Priced at Rs135k/165k for the 12GB/256GB model, it is not an outright premium flagship, but it definitely gives its competitors a run for their money in novel ways. This new member of the Poco family introduces a telephoto camera, a performance-focused chipset and lightning-fast charging, which will make it hard to resist for those looking for premium-grade performance without a huge price tag.
Competitive Landscape
The Poco F7 Ultra faces tough competition from some strong rivals within its price segment. The OnePlus 13R, for example, has a good experience to offer, but Poco gets the advantage for those who love clicking, especially telephoto shots and close-ups. On the other hand, the vivo iQOO 13 has great battery life and an improved ultrawide camera but fails to match Poco’s excellence in macro photography.
The other key competitor is the Xiaomi 14T Pro. Though it has a superior main camera, it lacks the close-up telephoto shooting prowess that the F7 Ultra specializes in. Furthermore, given the 14T Pro was released a few months ago, Poco’s newest offering tastes fresher and more forward-thinking.
The Samsung Galaxy S24 FE comes into the fray as a cheaper alternative from a premium brand. It lags behind in camera features, chipset speed, and charging speed. Nevertheless, its brand reputation and ecosystem integration might appeal to Samsung die-hards.
For those willing to spend a bit more money, the Realme GT 7 Pro provides a stunningly bright screen and extended software support. However, even priced slightly higher, it doesn’t really provide a better camera experience than the Poco F7 Ultra.
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Strengths and Weaknesses
The F7 Ultra offers a number of standout features:
- IP68-rated build provides ruggedness.
- Beautiful display with Dolby Vision support.
- Fast charging (30 minutes to full) and wireless charging.
- Advanced Snapdragon 8 Elite processor for heavy-duty performance.
- Telephoto camera with class-leading close-up photography capabilities.
Nonetheless, it has some demerits too:
- Ultrawide lens does not have 4K video recording.
- Selfies are subpar at 1080p video quality.
- No support for eSIM, which is a turnoff for some.
Final Verdict
The Poco F7 Ultra successfully redefines what ‘Ultra’ means within its segment. While it doesn’t offer an all-encompassing flagship experience, it punches well above its weight in performance and camera capabilities. If you’re looking for a versatile, high-performance smartphone at a reasonable price, the Poco F7 Ultra is an easy recommendation.
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