The latest report by research company Recma has named Dentsu Aegis Network as this year 2017’s top new business performer. DAN has defeated various media agency groups by taking the top spot.
Dentsu Aegis Network has accumulated a whopping balance of $1.5 bn (£1.12bn) after winning accounts of major brands such as:
- AB InBev ($ 815 million)
- P&G Nordics ($270 million)
- GM local ($238 million)
- Migros ($220m)
- Shanghai VW ($243m).
Despite the agency not having accounts like Opel and Lego on board, DAN still coveted the top spot in the rankings.
Graph Shows the Top 3 Companies and their Business Balance for the period of January to November 30th, 2017.
Other media agency’s to follow DAN are Havas Media as the runner-up with a business of $ 495 million and Group M is on number 3 with a balance of $405 million.
The research company, Recma analyzed a total of 600 account moves that took place from January to November 30th across 55 markets.
Stay tuned to Brandsynario for latest news and updates.