Samsung Launches Galaxy S25 Series With Boosted AI

The Galaxy S25 series is now available for pre-order as of January 22 at Amazon stores, Best Buy, Samsung.com and various carriers nationwide. General availability will begin on February 7. Customers who reserved earlier can apply their $50 Samsung Credit23 and save up to $1,250 with eligible trade-ins when ordering on Samsung.com. Additional perks include a 15% discount on Samsung Care+ with Theft and Loss, which covers unlimited same-day $0 screen repairs.

Read more: Samsung Galaxy S25 Series Leaks Ahead of Launch Event!

Samsung Galaxy S25 Ultra Specifications

The Galaxy S25+ begins at $999.99 with 256GB and 512GB storage options, while the Galaxy S25 starts at $799.99 with 128GB and 256GB storage variants. Both models are available in Navy, Icyblue, Mint, and Silver Shadow colors, with Samsung.com exclusives in Blueblack, Coralred, and Pinkgold.

Samsung also introduced the New Galaxy Club early upgrade program. Membership costs $8.33 per month for Galaxy S25 Ultra and S25+, or $6.20 per month for Galaxy S25. Members can upgrade to the latest Galaxy device after 12 months, with Samsung covering the remaining installments or providing a 50% MSRP trade-in credit. Members also receive one year of Samsung Care+ (without Theft and Loss).

For customers in Pakistan, the Galaxy S25 Ultra is priced at PKR 375,000, with storage options of 512GB and 1TB. Available colors include Titanium Silverblue, Titanium Whitesilver, Titanium Gray and Titanium Black. Prices may be subject to additional duties and carrier charges in the region.

Last year, Apple began rolling out Apple Intelligence, its suite of AI features to iPhones. Device makers view AI as way to differentiate their hardware from the sea of competitors. Samsung, for example, is hoping the technology will help revive sales for its high-end product.

“At a time when improvements to hardware capabilities and product design are largely incremental, Samsung is doubling down on its AI story. There are some clever enhancements included in the Galaxy S25 line-up, but it’s unlikely they’ll be enough to have consumers rushing out to upgrade their phones prematurely,” Ben Wood, chief of research at CCS Insight.

“However, this is far from being a unique issue for Samsung. Apple is facing the same challenges with the iPhone 16 and Apple Intelligence. AI is a boon for someone who needs an upgrade, but not enough to move the needle for consumers who have a relatively up-to-date phone already.”

Shipments of Samsung smartphones fell 2.7% year on year in the fourth quarter of last year as its market share contracted, according to International Data Corp. figures. Samsung was the No. 2 player by shipment volume after Apple.

Meanwhile, Chinese players Xiaomi, Transsion and Vivo increased market share, with aggressively priced devices boasting solid specs. CCS Insight’s Wood concluded that the S25 series is “well suited to the growing number of consumers who have a mobile phone that’s three or four years old” but “it’s unlikely to get people upgrading any sooner.”

To power its latest AI features, Samsung and Qualcom worked on a custom processor. The Qualcomm Snapdragon 8 Elite for Galaxy is exclusive to Samsung with the South Korean giant claiming it is the fastest processor ever in a Galaxy device.

Fast but low power consumption processors inside of smartphones are vital for ensuring management of heavy AI workloads without draining the battery. Samsung also talked up other changes to the hardware including an improved camera on the S25 Ultra model and new design. The S25 series now has rounded corners rather than the more angular design of its predecessors.