On the 11th of Nov 2023, Sarsabz Kahani, the dedicated web-series platform by Fatima Fertilizer, successfully unveiled its third episode, featuring the inspiring journey of Shahnawaz Dahani. The episode, now a part of the platform’s growing repertoire, resonated with audiences across Pakistan, highlighting the triumph of hope and determination in the face of adversity.
The short film, now available on Sarsabz’s official YouTube channel, has soared to unprecedented heights, accumulating over 4.5 million views and counting. The exponential growth in viewership is a testament to the universal appeal of Dahani’s story and the platform’s commitment to showcasing the extraordinary tales of Pakistan’s agriculture sector.
The impact extended beyond the confines of Sarsabz’s platform, capturing the attention of renowned YouTubers Junaid Akram and Arsalan Naseer. Both influencers expressed their admiration for the short film, creating dedicated review videos on their respective channels. Their endorsement not only amplified the reach of the episode but also brought it to the forefront of digital conversations.
Furthermore, the #SarsabzKahani trend on TikTok garnered widespread participation from a diverse group of content creators. A list of TikTok influencers, inspired by Dahani’s journey, crafted their own videos in support of farmers, solidifying the campaign’s presence on the popular social media platform.
Fatima Fertilizer’s dedication to celebrating farmers through Sarsabz Kahani has made a special place in the online world. The campaign has been a big inspiration, highlighting the strength, bravery, and contributions of people connected to Pakistan’s agriculture. Locally, a lot of people liked the campaign, praising its different way of telling stories.
Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizers, underscores the profound significance of this platform by saying, “Sarsabz Kahani stands as a heartfelt tribute to the courage and determination of exceptional individuals who are a pride for our agriculture sector. They passionately cherish the homeland and work selflessly for its progress and prosperity. At Fatima Fertilizer, we remain committed to celebrating their unwavering spirit and the pivotal role they play in shaping our nation’s resilient character. ”
In summary, Sarsabz Kahani’s third episode not only shared the amazing journey of Shahnawaz Dahani but also became a big hit online, bringing people together from both near and far. The platform’s power to inspire, along with the strong support from online influencers and the broader online community, shows the campaign’s lasting success in honoring the often overlooked heroes of Pakistan’s agriculture.
If you haven’t had the chance to watch the short film yet, it is highly recommended that you do so. The full version is available on Sarsabz’s official YouTube channel. Alternatively, you can find it by searching the hashtag #SarsabzKahani on various social media platforms. Take a moment to witness the remarkable journey of Shahnawaz Dahani and be part of the conversations sparked by this impactful narrative.