It is no secret that the sodas and other processed sweet drinks we’re all addicted to are highly hazardous for our health.
Not only are they loaded with unhealthy levels of sugar, but it is said that they also play a huge role in encouraging obesity.
In one study, people who drank sugary soda in addition to their current diet consumed 17% more calories than before.
However, it would be wrong to blame the sodas alone and entirely, no?
What attracts audiences to the product is the ads, as they have the power to even create a need where it doesn’t exist.
So the good news is, the first step against this sweet, sweet evil has been taken:
After a public consultation in the form of a survey, Singapore has decided to become the world’s first country to ban ads for such unhealthy drinks with high sugar content.
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Singapore is calling it the “war on diabetes,” so the initiative even sounds as cool as it is.
According to Edwin Tong, Senior Minister of State for the city-state’s Ministry of Health, the ban will apply to “the least healthy” sugar-sweetened beverages, and all media platforms including print, broadcast and online will be covered.
“We intend to study them more carefully,” he added. “We want to find measures that are sustainable in the long-term, that shape not just market consumption behavior but also on the supply side to drive reformulation.”
This means, the following beverages (including but not limited to) might be affected by the ban:
- Soft drinks
- Juices
- yogurt drinks
- instant coffee
Moreover, the regulation will also mean that all sugary drinks would be required to display a color-coded, front-of-pack nutrition label on them so there is transparency about the sugar content and nutritional quality.
Would you want to see the same kind of regulation come in effect in Pakistan?
Let us know in the comments!
Stay tuned to Brandsynario for more news and updates.
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