Social Media is changing shopping habits all over the world rapidly. Meta, the parent company of Facebook, Instagram, and WhatsApp, has collected some crazy numbers to prove it. In two recent studies, Meta has investigated how quickly e-commerce platforms are changing online shopping. They have conducted studies and figured out how reels, influencers, and personalised recommendations are driving discovery and purchases. The findings show that online shopping has never been more interactive, easy, or quick. Algorithms are proving their use more than ever in the commerce industry.
Quick commerce, known for delivering products in under an hour, has become a part of everyday life. Meta conducted a recent GWI Quick Commerce study. In this, they surveyed over 2,500 users aged 16 to 64. It was revealed that nine out of ten respondents know about quick commerce services. Half of them even used such services in the past week. Groceries and personal care items remain the most popular categories, but products like skincare, hair care, and wellness still have some catching up to do
Social Media Changing Shopping Methods Forever
Social media is at the heart of this shopping revolution. The study found that 59% of users discover new products on quick commerce platforms through reels and influencers. These engaging, bite-sized videos and trusted recommendations are making it easier for people to find and try new brands. Influencers play a critical role, with 33% of respondents saying they trust products recommended by creators. For Gen Z, this number jumps to 87%, showing their strong connection to platforms like Instagram and Facebook. As explored by other sources, the heavily digitalised generation, Gen Z, is the first to opt for creator-recommended products.
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WhatsApp is also transforming shopping. The study noted that 55% of users have purchased products via messaging platforms, and 77% completed their purchases on WhatsApp. This includes photographs of the product, and exchanging information. The convenience of chatting with sellers yourself paired with more personalised recommendations is raising the numbers.
Moreover, quick commerce is thriving in smaller towns too. Industries such as fashion, food, beauty, and mobile gadgets lead the way. Other popular categories include home furnishings, accessories, and electronics. Gen Z in particular dominates industries like wellness, sportswear, and pet supplies, reflecting their unique preferences.
Meta’s Impact
Meta’s study has shown that reels, influencers, and quick commerce platforms are transforming how we shop online. These social media platforms have become tools. They are not just entertaining anymore as they’re powerful sources of product discovery, purchase, and information. With 59% of users finding new products via reels and 77% completing purchases through WhatsApp, social media is bridging the gap between brands and consumers.
As shopping becomes a faster and more interactive experience, these quick commerce platforms are leading the way. Even if it’s just groceries, fashion, or wellness products, the new way of shopping is here, and it’s exciting! It is everyone’s dream to be able to order straight from bed!
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