There are some amazing services that exist around the world but take their sweet time coming to Pakistan. Just like Netflix came to Pakistan super late in the running, we were also missing the audio streaming service Spotify. But now, the service has been launched in Pakistan as well as Bangladesh and Srilanka. Currently, the service has 345 million monthly active listeners. And this number includes 155 million subscribers of the premium packages.
Spotify Free Or…?
The music service has announced that it will be offering millions of tracks that constitute songs from both local and international artists. So the people who had been waiting for it to come to Pakistan can rest assured that they can finally use it. Moreover, even though the service is free in general, if someone wants to enjoy the service without ads, they can opt for subscription packages.
Subscription Charges
According to the company, Spotify Premium for one person costs PKR 299 a month. But if one were to get a Premium Family subscription plan, it would allow six members to use the account, and it would cost PKR 479. There is a separate plan for if there are two Spotify users at the same address; Spotify Premium Duo costs PKR 390 and offers a Duo Mix, which is a playlist that gets regularly updated to suit the listening pattern of the two house-members.
There is another package centered on students. Considering students might find it hard to afford the above packages, they can avail monthly subscription service at PKR 149. And the charges can be billed directly through Telenor and Zong.
Spotify For Pakistan
What’s great is that the service has been curated to suit Pakistan instead of letting the customers in Pakistan adjust to it. The service has been accumulated with the help of local music experts. Knowing what people listen to, the service offers Pakistani Drama OSTs, Pakistani Rock Hits, Loadshedding Longing, Hot Hits Pakistan, among other genres.
Alex Norström, Chief Freemium Business Officer of Spotify, says, “We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy. Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”
The service that is known for its personalization features allows consumers to access and discover songs based on what their taste in songs is. And that is why the launching of it in Pakistan has people excited.
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