The recent Titan submarine disaster was used as a marketing ploy by a Subway restaurant in Georgia, US, and the internet is not thrilled about it.

Subway Under Fire

Employees of the restaurant posted a sign outside that stated, “Our subs don’t implode,” a subtly humorous reference to the tragic ship that imploded last month while traveling to the Titanic’s debris located in the North Atlantic.

The implosion which happened on June 18 killed all five people on board after suffering a catastrophic loss of pressure while traveling to the Titanic debris.

Read More: Did An Irish Woman Predict The Titan Submarine Tragedy?

Twitter Reacts To The Incident 

Users of social media ultimately discovered the banner and it was removed. While some people didn’t find the joke to be very profound, others found it offensive and inconsiderate to the lives lost in the deep-sea accident.

Meanwhile, some people interpreted the billboard as peak marketing with a dash of humor. “Kind of tempts me to eat some subway food. Wonderful sense of humour Give that sign maker a raise!” One person said.

“So funny, this made my day thanks for sharing,” while another concurred.

Subway Responds To Backlash 

In the wake of the backlash, Subway’s corporate headquarters issued a statement that such messages do not align with the brand’s beliefs.

“We have been in contact with the franchise about this matter and made it clear that this kind of comment has no place in our business. The sign has since been removed,” the food giant said.

Read More: Missing Submersible Ignored Safety Warnings For Titanic Expedition

While the post has been removed as of now, the issue is still at large for hurting the public sentiments.

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