Two leaders in their respective fields, Bulls Eye Group and Symmetry Group are in talks for a possible joining of hands.

Bulls Eye Group already has strong presence in Advertising and Activation business (with BE DDB and Bulls Eye agencies) and Symmetry Groupโ€™s acquisition will help it expand its marketing services offerings strongly into the digital space and build up its influence on the Pakistanโ€™s agency landscape.

While, Symmetry Group, a leading digital agency network which operates Symmetry Digital, Iris Digital & Creative Jin outfits, is looking to beef up its creative and content capabilities for its clients and invest into fast tracking its innovation, digital transformation, and technological agenda for brands.