The T-10 Cricket League that started 14th December-17th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, impressing the crowd and setting streaming records with highest strike rates to date.
With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more – the upsurge of enthusiasm and energy was already there.
The key highlight of the event however, was the star power – celebrities like Abrar-ul-Haq, Adnan Siddiqui, Bipasha Basu, Fahad Mustafa, Humayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and Urwa Hocane, Sohail Khan, Sunny Leon, Sushmita Sen, Zarine Khan & many more. Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.
As the finest cricketers glided with roaring performances on the field, the stats for digital presence online underwent a noteworthy elevation by locking 2.8 Million live stream views (exclusive via cricketgateway.pk and its partners wickets.tv, PTV sports app and Goonj) compared to 1.1 Million during Independence Cup ( with 93.67% from Pakistan).
Advertisers flocked to capitalizing on this new format with placements on both TV and digital stream, including Jazz, Pepsi, ABL, Sooper Biscuits, Dettol, Harpic, Audionic and Veet among several others.
‘Limited overs cricket is now ready to take on any other sports platform. With PCB, our partners ITW, TransMedia Group and our client portfolio, we are more than ready to align all mediums to support, promote and capitalize on this domain.’ – Ahsen Idris, CEO Blitz Advertising