Tarte Cosmetics is known for its mermaid-inspired, cruelty-free makeup treasures, but recently, the brand has been hard at work on a different project altogether: the beauty label has launched a sister skincare brand, “Awake.” The KOSÉ-owned brand has been charged with the task of reinvigorating Awake — also part of the Japanese conglomerate — and … Continue reading Tarte Introduces Sister Brand, ‘Awake’!